JOIN THE CHAMPIONS
26th - 30th August 2026
Welcome to the Home of Champions, where the world’s most prestigious international showjumping competition, the Brussels Stephex Masters, once again takes center stage. 2026 marks the twelfth edition of this extraordinary celebration of sport, elegance, and passion.
This year, Brussels once more becomes the arena where legends rise and new stories unfold. Across five unforgettable days, riders and horses from around the globe will deliver breathtaking performances in the Prestige League, Super Cup, Top Series, and the spectacular CSIO 5*, showcasing the highest level our sport has to offer. The spotlight will shine brightest on the Henders & Hazel Nations Cup presented by STX Finance and the CSIO 5* Rolex Grand Prix presented by Audi, the crowning moments of this year’s event.
Beyond the competition, the Masters promise an experience unlike any other: world-class entertainment, refined hospitality, and an atmosphere where sport, lifestyle, and culture meet. From the lively village to the grandstands filled with passion, every detail is designed to inspire and delight.
Join us at the Home of Champions as we celebrate the twelfth edition of the Brussels Stephex Masters, a tribute to excellence, courage, and the unbreakable bond between horse and rider.
LAST EDITION IN numbers
Together, We Create Unforgettable Moments.
Building on the success of 2025, the Brussels Stephex Masters 2026 is set to once again deliver five unforgettable days of world-class sport, lifestyle, and entertainment in the heart of Brussels
The 2025 edition brought together more than 42,600 spectators and fans from over 45 countries, confirming the Masters’ status as a truly international event. Visitors enjoyed a vibrant lifestyle village featuring 44 premium boutiques, family-friendly activities such as Kids’ Day, and packed stands during every competition, creating an atmosphere that blended elite sport with genuine warmth and accessibility.
VIP hospitality once again defined excellence, with three tailored arrangements offering over 2,200 exclusive seats per session. Guests experienced refined comfort, fine dining, and exceptional views of the competition. A standard that continues to set the Brussels Stephex Masters apart.
As we look ahead to the 12th edition in 2026, we invite partners to be part of the next chapter of the Home of Champions. Where passion, performance, and prestige meet on one unforgettable stage.
5.2M Global budget
+850 Horses
+1.1M Prize money
+340 Riders
+42K Visitors
45+ Countries
BSM ‘25 Insights
Email marketing
Our current database of 8038 contacts, consists of 52.7% female and 41.8% male, with the largest segments found in age groups that align with our target audience.
The open rate grows significantly from april on towards the event. People are interested in the run up towards during the event, and shortly afterwards
With an average open rate of 48.9% and a database of 8038 contacts, we have a very interested audience.
Visitors Clicks
12.662
8.417 DURING BSM 37.612 DURING BSM
Website Key Insights
• Strong visitor and click activity during BSM, with noticeable increases in August and the event week.
• High average CTR, indicating effective engagement with the audience.
• Improved Google ranking during BSM, suggesting heightened search visibility during the event.
• The Dutch startlist shows the highest engagement, followed by English and French versions.
In short, a successful digital visibility and engagement during the BSM event, with strong organic reach and click-through performance.
5
TV coverage & distribution
The Brussels Stephex Masters attracted significant media coverage across multiple platforms, reinforcing its prestige in the equestrian world. Channels like Sporza, RTBF, Kanaal Z, Horse and Country TV, Eén, and RingTV all covered the event, providing viewers with exclusive insights and highlights.
The competition was also livestreamed globally via Clip My Horse, attracting a total of 401.552 video views and an audience of 90.803 unique website viewers and 310.749 mobile app viewers. Top streams, including the Rolex Grand Prix, CSIO5*, and SX Foal Auction, had high engagement, with an average watch time of over ? minutes.
Top livestream countries
Top article countries
The majority of viewers tuned in from Belgium, followed by strong engagement from Germany, France, and The Netherlands. This report underscores the event’s wide reach and strong viewer engagement. 1. 2. 3. 4. 1. 2. 3. 4. BELGIUM
Key Takeaways
The Brussels Stephex Masters continues to steadily grow in recognition. As a longstanding name in the equestrian world, both in Belgium and internationally, BSM has successfully expanded its reputation, with increasing coverage from both international and general media .
This highlights our ambition to evolve with each edition, continuously growing into a larger and more internationally renowned event.
Growth of our social presence
This year’s results confirm a clear upward trend across both Facebook and Instagram, with stronger reach, more visits, and steady follower growth compared to 2024 The visibility of our content increased notably, showing rising engagement throughout the event period and beyond.
Facebook recorded a significant jump in reach (+95K vs. 2024), alongside more interactions and profile visits, proving the platform’s growing role in community connection. Instagram also showed strong progress, with reach climbing by +62K and new followers exceeding last year’s results, underlining its value as a driver of audience expansion.
Overall, the BSM social channels achieved above-average growth and visibility, outperforming typical benchmarks and reinforcing the strength of our digital presence within the equestrian community.
310.527
General
With a targeted approach to local, national, and international initiatives—both online and offline—the event successfully reaches diverse audiences.
This is complemented by a highly loyal audience across multiple channels, including email campaigns and social media, underscoring strong engagement.
Furthermore, as a recognized name within the global equestrian community, the Masters is continuously expanding its influence beyond the sport, evidenced by increasing press coverage in both national and international sports and general media. This combination solidifies its position as a premier event with growing media value and broad appearance.
HOSPITALITY vip experience
Included
Access to the VIP parking
Five bottles of champagne per session
Multi-course menu including refreshments, wine, coffee and tea.
Lounge branding possibilities
Exclusive view on the Main Arena
CHAMPIONS
Lounge
Elevate your guest’s experience by indulging them in your own exclusive lounge including a private terrace. Pampered with the finest culinary delights and surrounded by top-class sportsmanship, experience the unique spectacles in the most luxurious setting.
Per lounge
Secure your reservations by mailing to our hopsitality team via hospitality@stephex.com. To ensure optimal service and immersion there’s a capacity of 30 guests per session that can enter the lounge.
The VIP tickets are digital. Those tickets serve as your entry and parking ticket. Your bracelet can be collected at the VIP entrance.
Gift bag
Enhance your partnership with the Champions Lounge experience, gifting guests custom gift bags filled with eventbranded products from renowned brands. Make a memorable, lasting impression that extends beyond the event.
Without booking a full package, you can also choose for a single session in one of our lounges. These are as follows: Single sessions
A lounge for Thursday &/or Saturday
Lunch 11:30–17:00 · €7.200*
Dinner 18:00–23:00 · €8.850*
A lounge for Friday
Lunch 11:30–17:30 · €8.850*
Dinner 18:30–23:00 · €8.850*
A lounge for Sunday
Lunch 11:30–17:00 · €9.750*
Book your sessions
4 SESSIONS / € 35.990* With a total capacity of 120 guests
THURSDAY - DINNER 18:00 - 23:00
FRIDAY - DINNER 18:30 - 23:00
SATURDAY - DINNER 18:00 - 23:00
SUNDAY LUNCH 11:30 - 17:00
7 SESSIONS / € 57.750* With a total capacity of 210 guests
THURSDAY
lunch 11:30 - 17:00 dinner 18:00 - 23:00 FRIDAY lunch 11:30 - 17:30 dinner 18:30 - 23:00 SATURDAY lunch 11:30 - 17:00 dinner 18:00 - 23:00 SUNDAY lunch 11:30 - 17:00
* all prices are excluding VAT
THIS IS NOT AN event,
THIS IS AN experience
PRACTICAL
By Car
Address:
Linthoutseweg 2-5
1861 Wolvertem, Belgium
By Train
Arrive at:
Brussels Midi Train Station
Avenue Fonsny 47B
1060 Brussels, Belgium
By Plane
Fly into:
Brussels International Airport (Zaventem)
Approx. 10-minute drive to the venue
Entrance Information
Upon arrival, please proceed directly to the VIP Entrance to collect your bracelet and enjoy full access to your session.
