JOIN THE CHAMPIONS
26th - 30th August 2026
Welcome to the Home of the champions, where the world’s most prestigious international showjumping competition, the Brussels Stephex Masters, once again takes center stage. 2026 marks the twelfth edition of this extraordinary celebration of sport, elegance, and passion.
This year, Brussels once more becomes the arena where legends rise and new stories unfold. Across five unforgettable days, riders and horses from around the globe will deliver breathtaking performances in the Prestige League, Super Cup, Top Series and the spectacular CSIO 5*, showcasing the highest level our sport has to offer. The spotlight will shine brightest on the Henders & Hazel Nations Cup presented by STX Finance and the CSIO 5* Rolex Grand Prix presented by Audi the crowning moments of this year’s event.
Beyond the competition, the Masters promise an experience unlike any other: world-class entertainment, refined hospitality, and an atmosphere where sport, lifestyle, and culture meet. From the lively village to the grandstands filled with passion, every detail is designed to inspire and delight.
Join us at the Home of Champions as we celebrate the twelfth edition of the Brussels Stephex Masters, a tribute to excellence, courage, and the unbreakable bond between horse and rider.
LAST EDITION IN Numbers
Together, we create unforgettable moments.
Building on the success of 2025, the Brussels Stephex Masters 2026 is set to once again deliver five unforgettable days of world-class sport, lifestyle, and entertainment in the heart of Brussels
The 2025 edition brought together more than 42,600 spectators and fans from over 45 countries confirming the Masters’ status as a truly international event. Visitors enjoyed a vibrant lifestyle village featuring 44 premium boutiques, family-friendly activities such as Kids’ Day, and packed stands during every competition, creating an atmosphere that blended elite sport with genuine warmth and accessibility.
VIP hospitality once again defined excellence, with three tailored arrangements offering over 2,200 exclusive seats per session. Guests experienced refined comfort, fine dining, and exceptional views of the competition. A standard that continues to set the Brussels Stephex Masters apart.
As we look ahead to the 12th edition in 2026, we invite partners to be part of the next chapter of the Home of Champions. Where passion, performance, and prestige meet on one unforgettable stage.
5.2M Global budget
+340 Riders
+850 Horses
+42K Visitors
+1.1M Prize money
45+ Countries
BSM ‘25 Insights
Email marketing
Our current database of over 8.000 contacts, consists of 52.7% female and 41.8% male, with the largest segments found in age groups that align with our target audience.
The open rate grows significantly from april on towards the event. People are interested in the run up towards during the event, and shortly afterwards. With an average open rate of 48.9%, we have a very interested audience.
TV coverage & distribution
The Brussels Stephex Masters attracted significant media coverage across multiple platforms, reinforcing its prestige in the equestrian world. Channels like Sporza, RTBF, Kanaal Z, Horse and Country TV, Eén, and RingTV all covered the event, providing viewers with exclusive insights and highlights.
The competition was also livestreamed globally via Clip My Horse, attracting a total of 401.552 video views and an audience of 90.803 unique website viewers and 310.749 mobile app viewers.
Top streams, including the Rolex Grand Prix, CSIO5*, and SX Foal Auction, had high engagement, with an average watch time of over 90 minutes.
Website key insights
• Strong visitor and click activity during BSM, with noticeable increases in August and the event week.
• High average CTR, indicating effective engagement with the audience.
• Improved Google ranking during BSM, suggesting heightened search visibility during the event.
• The Dutch startlist shows the highest engagement, followed by English and French versions.
In short, a successful digital visibility and engagement during the BSM event, with strong organic reach and click-through performance
The majority of viewers tuned in from Belgium, followed by strong engagement from Germany, France, and The Netherlands. This report underscores the event’s wide reach and strong viewer engagement.
Key takeaways
The Brussels Stephex Masters continues to steadily grow in recognition. As a longstanding name in the equestrian world, both in Belgium and internationally, BSM has successfully expanded its reputation, with increasing coverage from both international and general media
This highlights our ambition to evolve with each edition, continuously growing into a larger and more internationally renowned event.
MEDIA
VISITS Monday 25/8 until Sunday 31/8/2025
29.905
1/8 until Sunday 7/9/2025
Growth of our social presence
This year’s results confirm a clear upward trend across both Facebook and Instagram, with stronger reach, more visits, and steady follower growth compared to 2024. The visibility of our content increased notably, showing rising engagement throughout the event period and beyond.
Facebook recorded a significant jump in reach (+95K vs. 2024), alongside more interactions and profile visits, proving the platform’s growing role in community connection. Instagram also showed strong progress, with reach climbing by +62K and new followers exceeding last year’s results, underlining its value as a driver of audience expansion.
Overall, the BSM social channels achieved above-average growth and visibility, outperforming typical benchmarks and reinforcing the strength of our digital presence within the equestrian community.
General
With a targeted approach to local, national, and international initiatives—both online and offline—the event successfully reaches diverse audiences.
This is complemented by a highly loyal audience across multiple channels, including email campaigns and social media, underscoring strong engagement.
Furthermore, as a recognized name within the global equestrian community, the Masters is continuously expanding its influence beyond the sport, evidenced by increasing press coverage in both national and international sports and general media. This combination solidifies its position as a premier event with growing media value and broad appearance.
welcome to ours EVERY EVENT HAS A STORY
SHOWCASE your brand
Two exclusive exhibition spaces to elevate your presence
At the Brussels Stephex Masters, exhibitors have the unique opportunity to present their brand in one of two prime locations: the Lifestyle Village or the Equestrian Village. Each offers a distinct environment tailored to different audiences, ensuring that your products and services reach the right visitors in an exceptional setting.
Brand aligment & prestige
By exhibiting at Brussels Stephex Masters, your brand becomes part of an internationally acclaimed event known for its excellence and exclusivity. Associating with this prestigious platform strengthens your brand’s credibility and reinforces its position within the luxury and equestrian industries.
Targeted audience engagement
With a high concentration of riders, trainers, horse owners, business professionals, and luxury consumers, exhibitors gain direct access to a refined and engaged audience that values quality and innovation. This is a unique opportunity to connect with potential customers who have a genuine interest in your products and services.
Marketing and media exposure
The event attracts widespread media coverage, both online and offline, offering exhibitors additional visibility beyond their stand. Your brand benefits from being featured on the event’s website, app, and promotional materials, maximizing exposure to a global audience of equestrian and lifestyle enthusiasts.
LIFESTYLE Village
Positioned at the prestigious entrance of the event and VIP area, the Lifestyle Village is where high-end brands meet an audience that appreciates refinement and exclusivity. This space is ideal for fashion, fine dining, luxury goods, art, and premium lifestyle experiences
Prime Location: At the entrance of the event and VIP area
Target Audience: Visitors with a taste for luxury, including high-net-worth individuals and style-conscious guests
Perfect for: Luxury brands, lifestyle products, fine dining, high-end experiences, and exclusive services
EQUESTRIAN Village
Immerse your brand in the equestrian industry with a stand in the Equestrian Village, the go-to destination for riders, trainers, grooms, and horse enthusiasts. Located along the pathway to the showground, this dynamic space is perfect for equine equipment, riding gear, horse care products, and professional equestrian services
Prime Location: Along the main route to the showground, ensuring high foot traffic from riders and grooms
Target Audience: Equestrian professionals, horse owners, trainers, and passionate riders looking for specialized products and expertise
Perfect for: A space designed for networking, demonstrations, and workshops led by experts
Prices on the next page!
EXHIBITOR Stands
Showcase your brand at one of the most prestigious equestrian events in the world! As an exhibitor at the Brussels Stephex Masters, you’ll have the opportunity to connect with a high-value audience, expand your customer base, and elevate your brand presence in a premium setting.
What’s Included in Your Stand?
Each exhibitor stand is a blank canvas for your brand, providing you with the freedom to design and furnish it entirely to your liking. The following essentials are included to ensure a smooth setup:
Sales space in the Lifestyle or Equestrian Village
Electricity supply (3kW)
Carpeted floor
Lighting
Night-time security & daily assistance
Your brand name displayed on the stand exterior
Your logo featured on the exhibitor page of our website & in the app Option to secure your stand with a padlock
While the structure is provided, exhibitors are responsible for fully designing and setting up their stand to reflect their brand identity. Whether you want an elegant boutique-style presentation or a dynamic product display, the choice is yours!
For additional features or customization options, please contact us at
GRANDSTAND Experience
New this year, the Brussels Stephex Masters introduces a Grandstand seating experience, offering reserved seats ideally located facing the main arena.
While the event remains free and open to all, the Grandstand allows spectators to secure a privileged viewpoint and enjoy the competitions with enhanced comfort and optimal visibility, right at the heart of the action.
From this prime location, guests can fully immerse themselves in the intensity, precision, and emotion of world-class show jumping, without missing a single moment.
Reserved seating facing the main arena Guaranteed comfort throughout the day
An elevated viewing experience of top-level sport Ideal for equestrian enthusiasts
Rune Verwimp Event coordinator
+32 (0) 474 54 13 40
rune.verwimp@stephex.com
