Stella Foundation 2022 Impact Report

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2022 IMPACT REPORT

Published Jan 2023
Founders note 03 2022 Impact Report | 02 We are Stella 04 05 Contents Table of Our Con ion Stella Community 06 Stella Labs 12 Stella Angels 17 Events 18 Sponsors & Partnerships 23 Media Highlights 26 Board of Directors 27 Team Building 28 Testimonials 31 2023 Goals 32

A Word From Our Founder

This year, Stella celebrated its 10th anniversary. To date, our organization has achieved many significant accomplishments, such as helping women founders launch 162 businesses, scale 223 companies, and raise more than $143M in startup funding, with $73M being activated in 2022 alone! Also at the forefront of our efforts is the Women's Venture Summit, which reached its 9th anniversary in September, attracting more than 225 attendees, as well as fantastic speakers and community partners.

We started Stella with the dream of increasing the number of women investors and female founders' overall access to capital At that time, we were barely at double digits of angel investors who were women, AND only about 12% of founders who received angel funding were women. Today, the numbers are improving because of a village of investors and advocates like you. About 22% of angel investors are women, and about 25% of founders receiving capital are women. In the VC world, 2% of venture dollars go to women, and less than 1% of those dollars go to women of color. We still have a long way to go, but together, we are the change

We’re creating a world where our daughters will be treated; equally, bias will be neutralized, and more women will be funded.

Thank you for joining us on this journey. Cheers to 10 years and a lifetime commitment to helping women "get to even." Let's continue to reach for the stars together

Mah

2022 Impact Report | 03
Silvia

We Are Stella

Our Mission

Stella’s Mission is to equip diverse female founders to launch, grow, and sustain their businesses while cultivating a thriving network of equality-driven women investors.

Founded in 2012, Stella connects women founders and investors to the right resources–at the right time–in their journeys. From ideation to funding to exit, women founders and investors look to Stella for its powerful constellation of support comprising an inclusive community, courses, access to capital events, advisory services, and funding opportunities.

Our Vision

To Get To Even: Equal representation of female founders and funders across the venture table.

162 BUSINESSES LAUNCHED

2

223 COMPANIES SCALED

6 RESIDENCIES COMPLETED

$73M ACTIVATED BY STELLA FOUNDERS

2022 LABS COHORTS COMPLETED

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Let's connect the stars, together.

2022 Impact Report | 05
Meet
CON TION CAPITAL COMMUNITY CONFERENCES COURSES
the

Our Con tionstella

Community

More than 6,000 women have become part of our inclusive online community which beliefs in equality for female founders. Our digital tech-enabled community is free of charge. It provides access to pre-recorded video courses, one-on-one advisory sessions, group sessions, mentorship matching, and features on Stella’s media. Venture Capitalist in Residence & Entrepreneur in Residence programs brings more profound opportunities to our community.

500+ MEMBERS

Scan to join our community

50+ EDUCATION MODULES

75+ WORKSHEETS

100+ HOURS OF VIDEO

2256 COURSE COMPLETIONS

COMMUNITY DEMOGRAPHICS

51% HAVE CHILDREN

13% LGBTQ+

14.6% LATINX

10% DISABLED

49% RAISED CAPITAL

61% REMOTELY OPERATED

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Demographics

MARITAL STATUS

DIVORCED

EDUCATION

Stella's founders are highly educated; over 90% hold a higher education or professional degree. Members cite that their number one need is access to capital and financial support.

Stella serves communities worldwide, with a special interest in underserved communities It meets women in their own "backyards" via virtual and inperson programming.

2022 Impact Report | 07 49% 33% 12% 36% 11% 35% 7% 4% 4% 53% 12% 34%
LOCATION Community
MARRIED NEVER MARRIED BACHELORS MASTERS PHD
SUBURBAN URBAN RURAL
ASSOCIATES DEGREE SOME COLLEGE PROFESSIONAL DEGREE
Our founders, whom 99% identify as female, come from all walks of life. Showing more than half are unmarried, while 51% of our members have children.

Demographics Community

ENTITY TYPE

Our Stella members have various entities but traditionally come to us with support for their LLC, transition to C-Corp, or existing C-Corp.

As Stella supports founders at all stages, the companies in the Stella ecosystem are traditionally starting (no employees) or are in the scaling and funding stages (1-5 employees).

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40% 6% 40% LLC C CORP SOLE PROP 5% 3% 3% S CORP IDEATION NPO 1% B CORP EMPLOYEES 14% 9% 68% 1-5 NO EMPLOYEES 6-10 6% 1% 2% 26-50 11-25 100+

Member Growth Stella Community

Community is one of our core pillars at Stella, and we experienced massive growth in 2022. We welcomed new members from around the world and in many career fields, helping us to diversify our community, perspectives, and offerings.

And more to come!

June July Aug Sept Oct Nov Dec 600 400 200 0 2022 Impact Report | 09
Stella Community Perks
Free Education Curriculum Library Resources Access to Investors Discounts & Perks

Online Community Stella's

The launch of Stella's Online Platform is the best way to reach female founders globally This platform houses our education and curriculum, as well as our member discounts, resources, and downloadable materials.

Female founders have heavy demands on their time and schedules and often lack the bandwidth or resources to attend inperson training. Most entrepreneurial programs are primarily held in large cities, leaving out small towns or remote areas.

Our program allows female founders to access education, curriculum, and masterclasses anywhere - in the comfort of their homes, at any time of the day

75+ DOWNLOADS 45+ LEADING SUBJECT MATTER EXPERTS

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Our Con tion

stella

Residence Programs

Residence Programs include both Entrepreneur in Residence and Venture Capitalists in Residence These programs offer Residents the opportunity to learn more about the work of Stella, the entrepreneurial and VC ecosystems that we work within, and to gain more visibility within our network.

Our goal is to work with residents for one year and support them in their startup careers after the program. We aim to ensure the success of more startups and educate emerging fund managers to change the venture capital landscape.

3 ENTREPRENUERS IN RESIDENCE

100+ HOURS COMPLETED

3 VCS IN RESIDENCE

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Lindsay Knott SeedEQ Sneha Agrawal Step2Growth Leandra Boysen

Our Con tionstella Stella Labs

Stella Labs is a program that digs in deep It is a 13-week intensive course that takes founders from the ideation stage to pitch-ready -- and beyond! (something like this...we need to define it right away.)

All Stella Community members are encouraged to apply to our intensive and specialized cohort-based learning communities, like Stella Labs, to tap into our network of professionals, serial entrepreneurs, and investors with deep functional expertise across industries.

As part of Stella Labs, members attend weekly group meetings. Advisory hours are included for all participants, too. Courses include intensive modules, pitch modules, and expert modules, culminating in a live pitch competition known as Demo Day

Stella Labs weaves techniques to address and mitigate bias in business management and fundraising throughout all programming and events and prioritizes a shared commitment to gender equity among program partners.

15

WEEKS

2 COHORTS

20 MODULES

90 21 FOUNDERS

MENTORS

100K

GRANTS RECIEVED

3 COUNTRIES REPRESENTED

1M VENTURE FUNDING

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Our Con tionstella Stella Labs

COHORT WINS

Yolanda Barton RevereXR

Yolanda was named the 2022 Oculus Launch Pad winner as well as

Anna von Wendorff Scopi

Anna successfully raised her $1M Seed round of capital shortly after her completion of Stella Labs Fall Cohort

Lindsay Helm Empower Employ

Lindsay utilized her updated pitch to win $100K+ in pitch competition winnings after her time with Stella Labs

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Stella Community Mentors

The Stella Community is an educational platform designed to empower women. To ensure that our members have access to the resources they need to build successful businesses, we are committed to providing a network of mentors with a wealth of knowledge in their respective fields When you become a member of the Stella Community, you will have access to mentorship opportunities through our online community groups, one-on-one coaching, and webinars. We also offer workshops and networking events where you can meet other like-minded female founders.

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Mulry Ventures LaelBerry StellaEIR BrianEngleman SDAngelConference MoazHamid MVMTVentures DebbieChen Hydrostasis KarenDeschaine Cooley SnehaLundia Step2Growth BreannaAcio Sekr Sabine Gedeon Gedeon Enterprises MikeSherbakov FounderInstitute Liquid Cents Bookkeeping David Loseke First Republic Bank

Stella Community Mentors

RaviKanniganti Target IraGreen FreeBrands SilviaMah StellaFounder KurlingRobinson Fokcus EmilyJosenhans DomaineSante SamMazeo Better MariaStout KnobbeMartins April Enriquez Wordpop PR MarisaCali LiveonSocial Alex Waters Jacobs Center Andrew Andrews Vargas Andrews TriptiThakur FogVentures PaulShrater Minimus AnaMikhalochkina LeanOrb
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Amy Tilson-Lumetta ATL Design

Our Con tionstella Stella Labs

TESTIMONIALS

"Stella Labs has been a tremendous help in giving me the tools and connections I need to take my company from ideation to launch! I feel incredibly proud to be a part of such an amazing support group of female founders, mentors, and networking opportunities on my journey to build my business."

"Attending Stella Labs has been nothing short of amazing. Coming from a couple of other Cohorts I can say Stella is the best. I've learned more in the last 15 weeks than I could have even thought. The mentorship Stella provides and the accountability were my two favorite aspects of it."

"Stella Lab is the She entrepreneur's dream accelerator! The courses are packed with info, the mentor connections were next level, and working with the other power-house founders in real time on our business needs, or just simple moral support was so inspiring."

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Hafeezah Armstrong Helen Choi Padilla Lael Barry SeedEQ
Watering Can App

Our Con tionstella Stella Angels

Stella Angels are our exclusive, vibrant network of active accredited investors who review deals together, conduct due diligence, and invest in female founders sourced through our network.

In 2021, Stella Angels invested in 14 female-led startups, syndicating over $1.3M via direct investments and indirectly via syndications & crowdfunding Overall, $50M in capital was raised for women-led businesses.

Our minimum check size is $5K for SPVs (Special Purpose Vehicles) and increases depending on investor interest. Since we are not a fund, all our angels choose to participate on a deal-by-deal basis.

50+ ANGEL INVESTORS

$1.3M SYNDICATED

22 STARTUPS PRESENTED

5 SHOWCASES

4 SPV'S

5K

MINIMUM CHECK SIZE

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Our Con tionstella Stella Events

The main goals of Stella conferences are to boost female founders' access to capital and to grow the number of female investors who invest in female-led startups. Each summer, Women's Fast Pitch selects 25 underrepresented founders for a chance to win a $10k investment. Stella's signature annual event, Women's Venture Summit, has been attended by 2,000+ attendees over nine years With your support, WVS 2023 will be the best yet!

In 2022, Stella introduced its five-city Oxytocin Tour. Aptly named after a hormone that triggers feelings of love, protection, empathy, and trust, the Oxytocin Tour allowed us to meet and serve new women across the U.S. -- and invite them into our network.

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Our Con tionstella Stella Events

Oxytocin Tour is Stella’s road trip across America! As a national organization, we make a goal to visit cities that represent clusters within the conSTELLAtion. Founders and investors alike are invited to contribute to these one-day events filled with thought leadership from our community partners, Stella programming, and community-building to support local engagement in Women’s Fast Pitch and Women’s Venture Summit. The 2022 tour included Austin, Texas; Pittsburg, Pennsylvania; Atlantic City, New Jersey; San Francisco, California and Seattle, Washington.

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Austin, Texas Pittsburg, Pennsylvania Seattle, Washington Atlantic City, New Jersey San Francisco, California

Our Con tionstella Stella Events

Women’s Fast Pitch is a series of five regional access-tocapital events taking place across America. Finalists advance to compete at the Women’s Venture Summit for a $10K investment. Women’s Fast Pitch receives over 150 applicants to fill 25 spots (five pitching founders in each of the five regions) Twenty investor judges ask questions and provide commentary during the live-streamed Women’s Fast Pitch virtual series each summer.

350+ ATTENDEES

90+ APPLICATIONS

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Our Con tionstella Stella Events

Now in its 10th year, the Women's Venture Summit takes place each September. The conference's goals are to boost female founders' access to capital and to grow the number of female investors who invest in female-led startups. Founders and funders from across the globe meet in a vibrant and intimate virtual setting to learn about and explore opportunities for increased funding and collaboration.

$25K+ IN-KIND DONATIONS

200+ ATTENDEES

$7K+ TICKET SCHOLARSHIPS

85% ENTREPRENUERS

20 EXHIBITORS

4.2M

DIGITAL PR VIEWS

45K PODCAST LISTENERS

23% INVESTORS

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Our Con tionstella Stella Events

90+ APPLICATIONS

200+ INVESTORS 16 SEMI-FINALISTS 5 FINALISTS

Did you know that less than 5% of venture capital in the United States goes to companies with female, Black, and Latino CEOs? Founder's of Color Showcase aims to change this!

FOC Showcase works with like-minded investors, angel groups and funds to mobilize capital for underrepresented entrepreneurs. FOC showcase seeks to expand networks and help build a community of aligned investors that can share investment opportunities, participate in joint due diligence, and co-invest together Stella is a proud co-host & in-person event lead for 2022

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FINALISTS
Showcase Showcase MAY 16, 2022
Nana Mireku AllergenIQ Quest Moffat Kadogo Margo Jordan Enrichly Sarah Lee Relavo Hafeezah Muhammad Youme Healthcare

Our Con tionstella Stella

2022 Impact Report | 22 Scan to view our 2022 Women's Venture Summit Impact Report
Events

Our Con tionstella Sponsors

The growing support of our sponsors allows us to bring more education and community-building opportunities to women founders.

2022 Impact Report | 23

Partnerships Advocacy and

Stella has collaborated with more than 40 funds, 16 community partners and nonprofits, and 12 corporate sponsors who share the organization's mission of helping more women launch, scale, and grow their businesses.

Stella counts on its partners to amplify its message and fiscally support its mission of creating equal opportunities for women in business.

2022 Impact Report | 24

Partnerships

OUR PARTNERS AND SPONSORS COUNT ON STELLA TO:

Do

2022 Impact Report | 25
to view the 2023 Stella Prospectus
Scan
Advocacy and
them carry forth their own initiatives for women and diversity, equity, and inclusion
a conSTELLAtion of support to founders and investors in the startup ecosystem.
Help
Provide
meaningful, challenging work year-round; the kind of work it takes to
for
effect positive change
women across the globe
2022 Impact Report | 26 200K+ monthly online visitors 475K+ monthly page views Cover Story with jump In studio segment Facebook Reach 13k Instagram Impressions 10K LinkedIn Impressions 43K Twitter Impressions 23K Highlights Media Top placement on website Inclusion in weekly newsletter Promotion of Women's Venture Summit Promotion of Stella Labs

Our Con tionstella Board of Directors

Board Director

Chief Innovation Officer, City of San Diego

Board Director

Executive VP Manufacturing and Supply Chain, Vessel Health

Board Director Founder & CEO, Hydrostasis

Board

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Silvia Mah Founder & President Managing Partner, Stella Impact Capital Amy Duncan Vice President Founder & CEO, Goldfish Consulting Kirby Brady Andrea Giralt Debbie Chen Director Principal, Dowling & Yahnke Anna Diaz

Our Con tionstella Team Building

SOUL CYCLE

The Stella Team spent a beautiful morning participating in a SoulCycle class. The class was a fun way to start the day and a great way to build camaraderie, promote healthy life habits, and inspire our staff to adopt a healthy work-life balance.

ella team spent time poolside at the a La Jolla Hotel and Spa. This d a relaxing environment for the Stella team to get to know each other and highlight wins within the organization and in the team's personal lives.

2022 Impact Report | 28

Our Con tionstella Team Building

SAGANA

Sagana provides training and support to help values-based companies like Stella identify and address unconscious bias, develop sustainable compensation practices, and empower their teams to deliver their best work.

STELLA CORE VALUES

Trust

Belonging Equality

Entrepreneurial Mindset

Grit

Courage

Our Con tionstella Global Community

YLAI

Stella was one among one of the U.S.-based businesses and organizations selected to participate in the YLAI Fellowship.

The YLAI Fellowship is the U.S Department of State’s Bureau of Educational and Cultural Affairs’ (ECA) flagship program for entrepreneurs and business leaders from the Americas. The program brings together 280 mid-career entrepreneurs and empowers them to advance their entrepreneurial initiatives and effectively contribute to social and economic development in their communities and countries.

Stella hosted two wonderful fellows from Venezuela and El Salvador.

This program has changed my life from the beginning to date. I had the opportunity to grow personally, as a business owner of my beauty brand, Glowee, and as a leader of my community in my country El Salvador.

Stella helped me learn about financing for companies scaling social projects. I was also able to connect with local artisans to learn how to scale my company, Yaraquenas.

Kimberly Dos Crucez Guerrero El Salvador Stefany Mendoza Venezuela

Our Con tionstella Global Community YLAI

Shannon Ferguson, CEO and Founder of FanSaves, from Canada, was selected as a YLAI fellow in 2020 but the pandemic ended up pushing back the Exchange Program (meant to bring fellows to the US to experience the country in-person) to 2021, where it ultimately took place virtually.

Fortunately, Shannon was one of 18 alumni from 2021 given a Collaboration Grant to participate in YLAI 2022 and live in the US, learn from her host placement (Stella) in San Diego and ultimately attend the 2022 Closing Forum in Washington, DC

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Testimonials Stella

"Stella was just what WISHLY needed at the right time! Building a network of other female founders and gaining access to all kinds of mentors (especially VCs) has been incredibly valuable. The team at Stella has given us the tools we need to fundraise and build the next unicorn -- knowledge, confidence, and a community of support!"

"Being a part of Stella helped has helped me refine my storytelling and public speaking skills, which I am utilizing during pitch competitions to earn funding. Stella has also introduced me to a variety of industry professionals who have been amazing mentors and have helped me make critical business decisions."

"Stella has opened so many doors for me. The network connections alone have moved mountains for my business; from mentors to meetings with those in the same industry who have come before me, Stella has provided me with a means to learn from others' experiences and expertise."

2022 Impact Report | 31
Lindsay Helm Joanne GonzalezForster

2023 Goals Stella's

Expand our educational offerings by hosting monthly virtual co-working spaces as well as virtual masterclasses.

Expand our educational library to include "deeper dive" curriculum for founders, as well as education for investors.

Continue collaborating with global partners to maintain and expand a cohesive support ecosystem for female founders.

Continue to obtain mass media exposure for our members to elevate their businesses, products, and services.

Continue to blaze trails, create pathways, and increase opportunities for funding for female founders.

Continue our Advocacy work toward Legislative Change.

Continue to add discounted resources and perks to support our founders in business.

Host our annual Women's Fast Pitch & host the 10th anniversary of our annual Women's Venture Summit.

Host in-person events to create access and nurture opportunities for both founders and investors

Graduate our first cohorts of our EIR and VCIR programs, and usher in our second cohort.

Host two additional Stella Labs cohorts with completion at Demo Day. Host additional Stella Angel events.

We are just getting started.

We are proud of the work we have done over the last decade and are grateful to those who support the fight for equality for women across the venture table

As we continue to expand our offerings globally, we will continue to lean on our incredible ecosystem of participants, team members, and partners to make it all happen.

Our tenth year is shaping up to be our best yet, and we cannot wait to show you what's in store for 2023.

As women, we are truly stronger together, shoulder to shoulder.

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acknowledgements

Stella is a true conSTELLAtion. We could not do the work that we do without the support of our corporate and community partners, our fearless team, our board of advisors, and our founders. We want to give a special thank you to the following:

Our Stella Team, who put in the work, day in and day out, supporting founders and funders side by side. Our team is the lifeblood of the work Stella does For women, by women.

Our Community Partners, who support Stella in all that we do, and together, we work to bridge the gaps needed for female founders globally.

Our Donors & Sponsors, without whom none of our work here at Stella would be possible. As a 501(c)3, we lean on incredible donations to support the work, provide the services and keep us running. We thank YOU truly.

Our conSTELLAtion of members, founders, and investors. Thank you for trusting Stella as your guidepost. We promise to continue to serve you with educational content, programs, events, services, and a team dedicated to your success. We will not let you down. We will continue to fight for you, with and alongside you, shoulder to shoulder. Stella

for your continued support in our programs

Foundation
#87-2450912
www.stella.co info@stella.co 501(c)(3)-

2022 IMPACT REPORT

Published Jan 2023
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