Stella Foundation 2022 Impact Report

2022 IMPACT REPORT Published Jan 2023

Table of

Contents 03

Founders note

27

Board of Directors

04

We are Stella

28

Team Building

05

Our Con

31

Testimonials

06

Stella Community

32

2023 Goals

12

Stella Labs

17

Stella Angels

18

Events

23

Sponsors & Partnerships

26

Media Highlights

tion

2022 Impact Report | 02

A Word From Our

Founder

This year, Stella celebrated its 10th anniversary. To date, our organization has achieved many significant accomplishments, such as helping women founders launch 162 businesses, scale 223 companies, and raise more than $143M in startup funding, with $73M being activated in 2022 alone! Also at the forefront of our efforts is the Women's Venture Summit, which reached its 9th anniversary in September, attracting more than 225 attendees, as well as fantastic speakers and community partners.

We started Stella with the dream of increasing the number of women investors and female founders' overall access to capital. At that time, we were barely at double digits of angel investors who were women, AND only about 12% of founders who received angel funding were women. Today, the numbers are improving because of a village of investors and advocates like you. About 22% of angel investors are women, and about 25% of founders receiving capital are women. In the VC world, 2% of venture dollars go to women, and less than 1% of those dollars go to women of color. We still have a long way to go, but together, we are the change.

We’re creating a world where our daughters will be treated; equally, bias will be neutralized, and more women will be funded.

Thank you for joining us on this journey. Cheers to 10 years and a lifetime commitment to helping women "get to even." Let's continue to reach for the stars together.

Silvia Mah

2022 Impact Report | 03

We Are Stella Our Mission Stella’s Mission is to equip diverse female founders to launch, grow, and sustain their businesses while cultivating a thriving network of equality-driven women investors.

Founded in 2012, Stella connects women founders and investors to the right resources–at the right time–in their journeys. From ideation to funding to exit, women founders and investors look to Stella for its powerful constellation of support comprising an inclusive community, courses, access to capital events, advisory services, and funding opportunities.

Our Vision To Get To Even: Equal representation of female founders and funders across the venture table.

162

BUSINESSES LAUNCHED

2

LABS COHORTS COMPLETED

223

$73M

6

ACTIVATED BY STELLA FOUNDERS 2022

COMPANIES SCALED

RESIDENCIES COMPLETED

2022 Impact Report | 04

Meet the

TION

MUNI T M O

Y

C

CON

CO

URSES

Let's connect

O

NF

E RENC

E

together.

S

C

the stars,

P I TAL A C

2022 Impact Report | 05

Our Con stella tion

Community More than 6,000 women have become part of our inclusive online community which beliefs in equality for female founders. Our digital tech-enabled community is free of charge. It provides access to pre-recorded video courses, one-on-one advisory sessions, group sessions, mentorship matching, and features on Stella’s media. Venture Capitalist in Residence & Entrepreneur in Residence programs brings

Scan to join our

community

more profound opportunities to our community.

500+ MEMBERS

75+

50+

EDUCATION MODULES

WORKSHEETS

100+

HOURS OF VIDEO

2256

COURSE COMPLETIONS

COMMUNITY DEMOGRAPHICS

51%

14.6%

10%

13%

49%

61%

HAVE CHILDREN

LGBTQ+

LATINX

RAISED CAPITAL

DISABLED

REMOTELY OPERATED

2022 Impact Report | 06

Community

Demographics MARITAL STATUS Our founders, whom 99% identify as female, come from all walks of life. Showing more than half are unmarried, while 51% of our members have children.

49% MARRIED

33% 12% NEVER MARRIED DIVORCED

EDUCATION Stella's founders are highly educated; over 90% hold a higher education or professional degree. Members cite that their number one need is access to capital and financial support.

36%

35%

11%

MASTERS

BACHELORS

PHD

7%

4%

4%

SOME COLLEGE

ASSOCIATES DEGREE

PROFESSIONAL DEGREE

LOCATION Stella serves communities worldwide, with a special interest in underserved communities. It meets women in their own "backyards" via virtual and inperson programming.

34% 12%

53% SUBURBAN URBAN

RURAL

2022 Impact Report | 07

Community

Demographics ENTITY TYPE Our Stella members have various entities but traditionally come to us with support for their LLC, transition to C-Corp, or existing C-Corp.

40%

40%

6%

5%

C CORP

LLC

SOLE PROP

IDEATION

3%

3%

1%

S CORP

NPO

B CORP

EMPLOYEES As Stella supports founders at all stages, the companies in the Stella ecosystem are traditionally starting (no employees) or are in the scaling and funding stages (1-5 employees).

14%

68%

9%

NO EMPLOYEES

1-5

6-10

6%

2%

1%

11-25

26-50

100+

2022 Impact Report | 07

Stella Community

Member Growth 600

400

200

0

June

July

Aug

Sept

Oct

Nov

Dec

Community is one of our core pillars at Stella, and we experienced massive growth in 2022. We welcomed new members from around the world and in many career fields, helping us to diversify our community, perspectives, and offerings.

Stella Community Perks

Free Education

Curriculum Library

Resources

Access to Investors

Discounts & Perks

And more to come!

2022 Impact Report | 09

Stella's

03

Online Community The launch of Stella's Online Platform is the best way to reach female founders globally. This platform houses our education and curriculum, as well as our member discounts, resources, and downloadable materials.

Female founders have heavy demands on their time and schedules and often lack the bandwidth or resources to attend inperson training. Most entrepreneurial programs are primarily held in large cities, leaving out small towns or remote areas.

Our program allows female founders to access education, curriculum, and masterclasses anywhere - in the comfort of their homes, at any time of the day.

75+

DOWNLOADS

45+

LEADING SUBJECT MATTER EXPERTS

2022 Impact Report | 10

Our Con stella tion

Residence Programs Residence Programs include both Entrepreneur in Residence and Venture Capitalists in Residence. These programs offer Residents the opportunity to learn more about the work of Stella, the entrepreneurial and VC ecosystems that we work within, and to gain more visibility within our network.

Our goal is to work with residents for one year and support them in their startup careers after the program. We aim to ensure the success of more startups and educate emerging fund managers to change the venture capital landscape.

3

Lael Barry

Elizabeth Arnold

Sneha Agrawal

SeedEQ

FLIP App

Step2Growth

Lindsay Knott

Cicely Washington

Leandra Boysen

100+

3

ENTREPRENUERS IN RESIDENCE

HOURS COMPLETED

VCS IN RESIDENCE

2022 Impact Report | 11

Our Con stella tion

Stella Labs Stella Labs is a program that digs in deep. It is a 13-week intensive course that takes founders from the ideation stage to pitch-ready -- and beyond! (something like this...we need to define it right away.)

All Stella Community members are encouraged to apply to our intensive and specialized cohort-based learning communities, like Stella Labs, to tap into our network of professionals, serial entrepreneurs, and investors with deep functional expertise across industries.

As part of Stella Labs, members attend weekly group meetings. Advisory hours are included for all participants, too. Courses include intensive modules, pitch modules, and expert modules, culminating in a live pitch competition known as Demo Day. Stella Labs weaves techniques to address and mitigate bias in business management and fundraising throughout all programming and events and prioritizes a shared commitment to gender equity among program partners.

15

20

90

100K

WEEKS

MODULES

MENTORS

GRANTS RECIEVED

2

21

3

1M

COHORTS

FOUNDERS

COUNTRIES REPRESENTED

VENTURE FUNDING

2022 Impact Report | 12

Our Con stella tion

Stella Labs COHORT WINS

Ponchitta Lanuoe

Yolanda Barton

Ponch Cosmetics

RevereXR

Ponch was featured in an exclusive write-up by Meta, as well as accepted into Goldman Sach’s One Million Black Women’s Cohort 3,

Yolanda was named the 2022 Oculus Launch Pad winner, as well as top twenty women to watch in Web3.

Anna von Wendorff

Lindsay Helm

Scopi

Empower Employ

Anna successfully raised her $1M Seed round of capital shortly after her completion of Stella Labs Fall Cohort.

Lindsay utilized her updated pitch to win $100K+ in pitch competition winnings after her time with Stella Labs.

2022 Impact Report | 13

Stella Community

03

Mentors

The Stella Community is an educational platform designed to empower women.

To ensure that our members have access to the resources they need to build successful businesses, we are committed to providing a network of mentors with a wealth of knowledge in their respective fields. When you become a member of the Stella Community, you will have access to mentorship opportunities through our online community groups, one-on-one coaching, and webinars. We also offer workshops and networking events where you can meet other like-minded female founders.

Moaz Hamid MVMT Ventures

Tatiana Mulry Steamwork Ventures

Lael Berry Stella EIR

David Loseke First Republic Bank

Brian Engleman SD Angel Conference

Sabine Gedeon Gedeon Enterprises

Mike Sherbakov Founder Institute

Andrea Rotondo Liquid Cents Bookkeeping

Breanna Acio Sekr

Debbie Chen Hydrostasis

Karen Deschaine Cooley

Sneha Lundia Step2Growth

2022 Impact Report | 14

Stella Community

03

Mentors

Amy Tilson-Lumetta ATL Design

Ravi Kanniganti Target

Ira Green Free Brands

Silvia Mah Stella Founder

Andrew Andrews Vargas Andrews

April Enriquez Wordpop PR

Marisa Cali Live on Social

Alex Waters Jacobs Center

Maria Stout Knobbe Martins

Kurling Robinson Fokcus

Emily Josenhans Domaine Sante

Sam Mazeo Better

Tripti Thakur Fog Ventures

Paul Shrater Minimus

Ana Mikhalochkina Lean Orb

2022 Impact Report | 15

Our Con stella tion

Stella Labs TESTIMONIALS "Stella Labs has been a tremendous help in giving me the tools and connections I need to take my company from ideation to launch! I feel incredibly proud to be a part of such an amazing support group of female founders, mentors, and networking opportunities on my journey to build my business."

Helen Choi Padilla Watering Can App

Hafeezah Armstrong

"Attending Stella Labs has been nothing short of amazing. Coming from a couple of other Cohorts I can say Stella is the best. I've learned more in the last 15 weeks than I could have even thought. The mentorship Stella provides and the accountability were my two favorite aspects of it."

"Stella Lab is the She entrepreneur's dream accelerator! The courses are packed with info, the mentor connections were next level, and working with the other power-house founders in real time on our business needs, or just simple moral support was so inspiring."

Lael Barry SeedEQ

2022 Impact Report | 16

Our Con stella tion

Stella Angels Stella Angels are our exclusive, vibrant network of active accredited investors who review deals together, conduct due diligence, and invest in female founders sourced through our network.

In 2021, Stella Angels invested in 14 female-led startups, syndicating over $1.3M via direct investments and indirectly via syndications & crowdfunding. Overall, $50M in capital was raised for women-led businesses.

Our minimum check size is $5K for SPVs (Special Purpose Vehicles) and increases depending on investor interest. Since we are not a fund, all our angels choose to participate on a deal-by-deal basis.

50+

22

4

$1.3M

5

5K

ANGEL INVESTORS

SYNDICATED

STARTUPS PRESENTED

SHOWCASES

SPV'S

MINIMUM CHECK SIZE

2022 Impact Report | 17

Our Con stella tion

Stella Events The main goals of Stella conferences are to boost female founders' access to capital and to grow the number of female investors who invest in female-led startups. Each summer, Women's Fast Pitch selects 25 underrepresented founders for a chance to win a $10k investment. Stella's signature annual event, Women's Venture Summit, has been attended by 2,000+ attendees over nine years. With your support, WVS 2023 will be the best yet!

In 2022, Stella introduced its five-city Oxytocin Tour. Aptly named after a hormone that triggers feelings of love, protection, empathy, and trust, the Oxytocin Tour allowed us to meet and serve new women across the U.S. -- and invite them into our network.

2022 Impact Report | 18

Our Con stella tion

Stella Events Oxytocin Tour is Stella’s road trip across America! As a national organization, we make a goal to visit cities that represent clusters within the conSTELLAtion. Founders and investors alike are invited to contribute to these one-day events filled with thought leadership from our community partners, Stella programming, and community-building to support local engagement in Women’s Fast Pitch and Women’s Venture Summit. The 2022 tour included Austin, Texas; Pittsburg, Pennsylvania; Atlantic City, New Jersey; San Francisco, California and Seattle, Washington.

Austin, Texas

Pittsburg, Pennsylvania

Atlantic City, New Jersey

San Francisco, California

Seattle, Washington

2022 Impact Report | 19

Our Con stella tion

Stella Events Women’s Fast Pitch is a series of five regional access-tocapital events taking place across America. Finalists advance to compete at the Women’s Venture Summit for a $10K investment. Women’s Fast Pitch receives over 150 applicants to fill 25 spots (five pitching founders in each of the five regions). Twenty investor judges ask questions and provide commentary during the live-streamed Women’s Fast Pitch virtual series each summer.

350+ ATTENDEES

90+

APPLICATIONS

2022 Impact Report | 20

Our Con stella tion

Stella Events Now in its 10th year, the Women's Venture Summit takes place each September. The conference's goals are to boost female founders' access to capital and to grow the number of female investors who invest in female-led startups. Founders and funders from across the globe meet in a vibrant and intimate virtual setting to learn about and explore opportunities for increased funding and collaboration.

$25K+ 200+ 4.2M IN-KIND DONATIONS

ATTENDEES

DIGITAL PR VIEWS

$7K+

20

45K

85%

23%

TICKET SCHOLARSHIPS

ENTREPRENUERS

EXHIBITORS

PODCAST LISTENERS

INVESTORS

2022 Impact Report | 21

Our Con stella tion

Stella Events FINALISTS

Nana Mireku AllergenIQ

Margo Jordan Enrichly

90+ 16 APPLICATIONS

Quest Moffat Kadogo

SEMI-FINALISTS

5

Sarah Lee

FINALISTS

Relavo

Hafeezah Muhammad Youme Healthcare

200+ INVESTORS

Did you know that less than 5% of venture capital in the United States goes to companies with female, Black, and Latino CEOs? Founder's of Color Showcase aims to change this!

FOC Showcase works with like-minded investors, angel groups and funds to mobilize capital for underrepresented entrepreneurs. FOC showcase seeks to expand networks and help build a community of aligned investors that can share investment opportunities, participate in joint due diligence, and co-invest together. Stella is a proud co-host & in-person event lead for 2022.

Showcase MAY 16, 2022

2022 Impact Report | 20

Our Con stella tion

Stella Events

Scan to view our 2022 Women's Venture Summit Impact Report 2022 Impact Report | 22

Our Con stella tion

Sponsors

The growing support of our sponsors allows us to bring more education and community-building opportunities to women founders.

2022 Impact Report | 23

Advocacy and

Partnerships Stella has collaborated with more than 40 funds, 16 community partners and nonprofits, and 12 corporate sponsors who share the organization's mission of helping more women launch, scale, and grow their businesses.

Stella counts on its partners to amplify its message and fiscally support its mission of creating equal opportunities for women in business.

2022 Impact Report | 24

Advocacy and

Partnerships OUR PARTNERS AND SPONSORS COUNT ON STELLA TO:

Help them carry forth their own initiatives for women and diversity, equity, and inclusion.

Provide a conSTELLAtion of support to founders and investors in the startup ecosystem.

Do meaningful, challenging work year-round; the kind of work it takes to effect positive change for women across the globe.

Scan to view the

2023 Stella Prospectus

2022 Impact Report | 25

Media

Highlights Facebook Reach 13k

Instagram Impressions 10K

LinkedIn Impressions 43K

Twitter Impressions 23K

200K+

475K+

monthly online visitors

monthly page views

Cover Story with jump

In studio segment

Top placement on website

Promotion of Stella Labs

Inclusion in weekly newsletter

Promotion of Women's Venture Summit

2022 Impact Report | 26

Our Con stella tion

Board of Directors

Silvia Mah

Amy Duncan

Founder & President Managing Partner, Stella Impact Capital

Vice President Founder & CEO, Goldfish Consulting

Kirby Brady

Andrea Giralt

Board Director Chief Innovation Officer, City of San Diego

Board Director Executive VP Manufacturing and Supply Chain, Vessel Health

Debbie Chen

Anna Diaz

Board Director Founder & CEO, Hydrostasis

Board Director Principal, Dowling & Yahnke

2022 Impact Report | 27

Our Con stella tion

Team Building SOUL CYCLE The Stella Team spent a beautiful morning participating in a SoulCycle class. The class was a fun way to start the day and a great way to build camaraderie, promote healthy life habits, and inspire our staff to adopt a healthy work-life balance.

The Stella team spent time poolside at the Estancia La Jolla Hotel and Spa. This provided a relaxing environment for the Stella team to get to know each other and highlight wins within the organization and in the team's personal lives.

2022 Impact Report | 28

Our Con stella tion

Team Building SAGANA Sagana provides training and support to help values-based companies like Stella identify and address unconscious bias, develop sustainable compensation practices, and empower their teams to deliver their best work.

STELLA CORE VALUES Trust Belonging Equality Entrepreneurial Mindset Grit Courage

2022 Impact Report | 29

Our Con stella tion

Global Community YLAI Stella was one among one of the U.S.-based businesses and organizations selected to participate in the YLAI Fellowship.

The YLAI Fellowship is the U.S Department of State’s Bureau of Educational and Cultural Affairs’ (ECA) flagship program for entrepreneurs and business leaders from the Americas. The program brings together 280 mid-career entrepreneurs and empowers them to advance their entrepreneurial initiatives and effectively contribute to social and economic development in their communities and countries.

Stella hosted two wonderful fellows from Venezuela and El Salvador.

This program has changed my life from the beginning to date. I had the opportunity to grow personally, as a business owner of my

Kimberly Dos Crucez Guerrero El Salvador

beauty brand, Glowee, and as a leader of my community in my country El Salvador.

Stefany Mendoza Venezuela

Stella helped me learn about financing for companies scaling social projects. I was also able to connect with local artisans to learn how to scale my company, Yaraquenas.

2022 Impact Report | 28

Our Con stella tion

Global Community YLAI Shannon Ferguson, CEO and Founder of FanSaves, from Canada, was selected as a YLAI fellow in 2020 but the pandemic ended up pushing back the Exchange Program (meant to bring fellows to the US to experience the country in-person) to 2021, where it ultimately took place virtually.

Fortunately, Shannon was one of 18 alumni from 2021 given a Collaboration Grant to participate in YLAI 2022 and live in the US, learn from her host placement (Stella) in San Diego and ultimately attend the 2022 Closing Forum in Washington, DC.

2022 Impact Report | 30

Stella

Testimonials "Stella was just what WISHLY needed at the right time! Building a network of other female founders and gaining access to all kinds of mentors (especially VCs) has been incredibly valuable. The team at Stella has given us the tools we need to fundraise and build the next unicorn -- knowledge, confidence, and a community of support!"

Lindsay Helm

Joanne GonzalezForster

"Being a part of Stella helped has helped me refine my storytelling and public speaking skills, which I am utilizing during pitch competitions to earn funding. Stella has also introduced me to a variety of industry professionals who have been amazing mentors and have helped me make critical business decisions."

"Stella has opened so many doors for me.

The network connections alone have moved mountains for my business; from mentors to meetings with those in the same industry who have come before me, Stella has provided me with a means to learn from others' experiences and expertise."

Karen Hetz

2022 Impact Report | 31

Stella's

2023 Goals Expand our educational offerings by hosting monthly virtual co-working spaces as well as virtual masterclasses.

Expand our educational library to include "deeper dive" curriculum for founders, as well as education for investors.

Continue collaborating with global partners to maintain and expand a cohesive support ecosystem for female founders.

Continue our Advocacy work toward Legislative Change.

Continue to add discounted resources and perks to support our founders in business.

Host our annual Women's Fast Pitch & host the 10th anniversary of our annual Women's Venture Summit.

Host in-person events to create access and nurture opportunities for both founders and investors.

Continue to obtain mass media exposure for our members to elevate their businesses, products, and services.

Graduate our first cohorts of our EIR and VCIR programs, and usher in our second cohort.

Continue to blaze trails, create pathways, and increase opportunities for funding for female founders.

Host two additional Stella Labs cohorts with completion at Demo Day. Host additional Stella Angel events.

We are just getting started.

We are proud of the work we have done over the last decade and are grateful to those who support the fight for equality for women across the venture table.

As we continue to expand our offerings globally, we will continue to lean on our incredible ecosystem of participants, team members, and partners to make it all happen.

Our tenth year is shaping up to be our best yet, and we cannot wait to show you what's in store for 2023.

As women, we are truly stronger together, shoulder to shoulder.

2022 Impact Report | 32

acknowledgements Stella is a true conSTELLAtion. We could not do the work that we do without the support of our corporate and community partners, our fearless team, our board of advisors, and our founders. We want to give a special thank you to the following: Our Stella Team, who put in the work, day in and day out, supporting founders and funders side by side. Our team is the lifeblood of the work Stella does. For women, by women.

Our Community Partners, who support Stella in all that we do, and together, we work to bridge the gaps needed for female founders globally.

Our conSTELLAtion of members, founders, and investors. Thank you for trusting Stella as your guidepost. We promise to continue to serve you with educational content, programs, events, services, and a team dedicated to your success. We will not let you down. We will continue to fight for you, with and alongside you, shoulder to shoulder.

Stella Foundation www.stella.co info@stella.co 501(c)(3)- #87-2450912

Our Donors & Sponsors, without whom none of our work here at Stella would be possible. As a 501(c)3, we lean on incredible donations to support the work, provide the services and keep us running.

We thank YOU truly.

we thank you for your continued support in our programs

2022 IMPACT REPORT Published Jan 2023