2023 Stella Prospectus

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OUR MISSION The mission of Stella is to inspire, equip, and propel diverse female founders to successfully launch, grow, and sustain their businesses while cultivating a thriving network of investors to increase equality for women-led startups.

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Stella was founded by Dr. Silvia Armitano Mah, PhD, MBA in 2012 with the vision of equal representation of female founders and funders across the venture table.

What originated as an in-depth lab, pertinent to female entrepreneurs and has since evolved into a high-impact social enterprise that has powered over 500 female founders to raise more than $101 million.

UNMET NEED & PEOPLE SERVED Although women make up 50% of the population, just 2% of venture capital goes to

capital 2% VC goes to women-led startups

women-led startups. It’s no surprise, as representation is astoundingly limited ‘at the top.’ In fact, the percentage of female decisionmakers at U.S. venture capital firms is 14.2%, 6% Asian, 1% Black, and less than 1% Latinx.

Investors fund people who look like them, so we need to get more women and minority founders a seat at the venture table.

As a result, funds will become more diverse and more women-led companies will be both recognized for their proven track record of performance and ROI – and funded.

decision 14.2% VC makers are female

THE CON

TION

Stella connects women founders and investors to the right resource–at the right time–in their journeys. From ideation to funding to exit, women founders and investors look to Stella for its powerful constellation of support made up of an inclusive community, curriculum, access to capital events, advisory services and funding opportunities.

LABS ANGELS EVENTS

COMMUNITY

Oxytocin Tour / SxSW

MAY

San Diego Angel Conference

Intensive Cohort

APRIL

MARCH

Angel Showcase Community Updates Intensive Cohort Oxytocin Tour / Invest In Women x Pittsburg

JUNE

Angel Capital Association

Oxytocin Tour / Founders of Color Showcase

JULY Angel Showcase

Women’s Fast Pitch

Intensive Cohort

SEPTEMBER Women’s Venture Summit

Women’s Fast Pitch

Angel Showcase Intensive Cohort San Diego Startup Week Oxytocin Tour / SOCAP

Women's Fast Pitch.

NOVEMBER

Intensive Cohort

Intensive Cohort Life Science Showcase

DECEMBER Oxytocin Tour / ASBN

A YEAR IN REVIEW

2022

OCTOBER

AUGUST

If you want too...

You want to be a true champion of women. We'll help you allocate your dollars toward education and events that put women on the roster.

You want women to contribute to the economy. Watch us launch, scale and fund more women-led companies with your support.

You want a better future for the young women of today.

Back programming that shatters bias and strengthens equality. Here's how we can do it...

LET'S GET TOGETHER

WHY STELLA It starts with giving women a chance. And we can help.

Since 2012, Stella has helped launch or scale nearly 400 female-founded businesses and has facilitated more than $100M in funding, which means: More funding for women, who currently get just 2% of the funding pie in the U.S. Innovation that improves the lives of women and their communities Increased engagement for women in the workforce Oh, and we can't forget... women's full participation in the economy would contribute $12 Trillion dollars. Just sayin.'

STELLA IMPACT Stella achieved the following between 2012-2022

4950+

525+

100+

WFP & WVS attendees

Female founders served

New jobs created

50

48%

44

Female angel investors

underserved founders (BIPOC, LGBTQ, veteran)

New female investors trained and activated

250+

50+

200+

Mentors

Industry experts

Media highlights for alumnae

$101.6M

Raised by connecting female founders to angel investors and VCs

THE

PLATFORM Stella’s platform is made up of over 500 people who believe in equality for female founders. The digital community is free of charge and provides access to prerecorded video courses, master classes, one-on-one advisory sessions, group sessions, mentorship matching, and features on Stella’s media. Premium content is available.

Stella Labs is the program that digs in deep. Over the course of a year, Stella produces three live, cohort-based courses including intensive cohort (15week, 20+modules), pitch modules, and expert modules; culminating in a live pitch competition known as Demo Day. Additional access to funding made possible through Women’s Fast Pitch, Women’s Venture Summit, Stella Angels, and syndication with partnering venture capital firms.

Stella Angels is an exclusive network of 50+ accredited investors who review deals together, conduct due diligence, and invest in female founders sourced through our network.

With four showcase events plus additional partner funding events, our angels choose to participate on a deal-by-deal basis. Our minimum check size is $5K for SPVs (Special Purpose Vehicles) and goes up depending on investor interest.

RESIDENCE PROGRAMS

Residence Programs include both Entrepreneur in Residence and Venture Capitalist in Residence. These programs offer Residents the opportunity to learn more about Stella’s work, the entrepreneurial and VC ecosystem focused on, and to gain more visibility within the network.

EVENTS The Oxytocin Tour is Stella's road trip across America! We get to meet founders and investors from all over the United States while working with mission-aligned partners.

Women's Fast Pitch is a series of five regional access-to-capital virtual events taking place across America. Finalists advance to compete at the Women’s Venture Summit for $10K investment.

Women's Venture Summit is our annual event that boosts female founders' access to capital and grows the number of investors who invest in female-led startup.

PARTNERSHIPS

TOP FUNDERS

SPONSORSHIP The conSTELLAtion thrives with the support of our sponsors. Become a

Sponsorship Levels:

partner with Stella and begin investing

$500K - Universe

in women’s futures today. Your

$250K - Galaxy

sponsorship will be recognized for authentically supporting women in

$125K - Constellation

business and creating a monumental

$100K and under -

impact for generations to come.

Initiative Funding

It takes a village to create opportunities for women to #GetToEven on both sides of the venture table. I’m thankful for my village and for the opportunity to even out the playing field.

- Ana Bermudez,

TAGit Founder

GALAXY

CONSTELLATION

Masterclass

3

2

1

Coworking Space

6

3

2

2

1

1

Top Tier

Middle Tier

Lower Tier

2

1

1

Printed Materials, Login Page & Select Swag

Printed Materials & Select Swag

Printed Materials & Select Swag

Top Tier

Middle Tier

Lower Tier

LinkedIn Articles

2

1

1

Social Media "Live" Sessions

3

2

1

Blog Posts

3

2

1

ENGAGEMENT

$500K

$250K

$125K

Group on Platform Private Virtual Event Email Surveys "Presented By" Naming Rights Press Release Inclusion

BRAND EXPOSURE

Website Placement Exclusive Newsletter Blast Event Presence Logo Visibility

ON

US -

NU

S-B

Stella Platform Placement

BONUS

-

BO

MA IN LEV ELS

UNIVERSE

Bonus Perks

Printed Copy of Annual Impact Report

Printed Copy of Annual Impact Report

Printed Copy of Annual Impact Report

LABS

STELLA PLATFORM

ANGELS

Masterclass

1

1

1

Coworking Space

2

2

2

Educational Module

1

1

1

Email Surveys

1

1

1

Lower Tier

Lower Tier

Lower Tier

Lower Tier

1

1

1

1

$50K

Press Release Inclusion Website Placement Exclusive Newsletter Blast Event Presence Logo Visibility

Printed Materials

Printed Materials

Printed Materials

1

1

1

Social Media "Live" Sessions

1

1

1

Blog Posts

1

1

1

ON

US -

NU

S-B

LinkedIn Articles

BO

BRAND EXPOSURE

$100K

Presented By Naming Rights

BONUS

INI TIA TIV E FU ND ING

$100K

Group within Platform

-

ENGAGEMENT

$100K

IMPACT REPORT

Bonus Perks

Sponsorship of (12) Scholarships for Female Founders Support of (2) Intensive Cohorts Demo Day Speaker And more! Ask for details.

(1) Exclusive Member Resources Area Printed Copy of Annual Impact Report

(4) Deal/Pitch Session Invites Markets Report And more! Ask for details!

1

Naming Rights Sponsorship of Printed Copies (250) "Presented By" Recognition

INI TIA TIV E FU ND ING

BRAND EXPOSURE

SPONSOR AN ENTREPRENEUR IN RESIDENCE

$10K

SPONSOR A VC IN RESIDENCE

$10K

SPONSOR A FEMALE FOUNDER $5K SPONSOR AN ANGEL NETWORK $1K

Social Sharing Kit Customized with headshot and logo showing "activation" of support Swipe copy "Activator" Badge for Digital Sharing Social Media "Live" Session (limit 1) Printed Copy of Annual Impact Report Social Sharing Kit Customized with headshot and logo showing "activation" of support Swipe copy "Activator" Badge for Digital Sharing (1) Social Media "Live" Session Specific to Partner Interview with VCIR Printed Copy of Annual Impact Report Social Sharing Kit Customized with headshot and logo showing "activation" of support Swipe copy "Activator" Badge for Digital Sharing Social Sharing Kit Customized with headshot and logo showing "activation" of support Swipe copy "Activator" Badge for Digital Sharing

Interested? Have questions?

Contact us to explore custom sponsorship possibilities.

Let's work together to accomplish the same mission!

Contact us at info@stella.co.

BRAND EXPOSURE

WOMEN'S VENTURE SUMMIT VARIES

EVE NT FU ND ING

OXYTOCIN TOUR $75K

WOMEN'S FAST PITCH $50K

STELLA LABS DEMO DAY $20K

Want to sponsor Women's Venture Summit? Contact us at info@stella.co for more information.

Presented By Naming Rights Website Placement (Middle tier) Event Presence Printed Material Placement Social Media Share (3) Printed Impact Report Presented By Naming Rights Press Release Inclusion Website Placement (lower tier) Event Presence (Women's Venture Summit) Check Presentation for Winner at Women's Venture Summit Virtual Speaking Opportunity at Each Regional Finals Social Media "Live" Session (limit 1) Social Media Share (3) Presented By Naming Rights Website Placement (lower tier) Event Presence Virtual Check Presentation for Winner Virtual Speaking Opportunity Social Media Share (3)

Interested? Have questions?

Contact us to explore custom sponsorship possibilities.

Let's work together to accomplish the same mission!

Contact us at info@stella.co.

"Attending Stella Labs has been nothing short of amazing. Coming from a couple other Cohorts I can say Stella's is the best. Without this course, I would most likely have been still trying to find my way in this Entrepreneur world, and seeing what I need to work on. I've

Adriana is the founder of Lilu, a company making the first hands-free pumping bra with breast massage for breastfeeding moms.

A Mexico City native, Adriana received a $25,000 investment in her NYC startup as well as $35,000 in business services from the Women's Venture Summit community. As a result of coming to San Diego for Women’s Venture Summit, Adriana was also able to

KAREN HETZ

Helen is the founder of the Watering Can App, an app that helps you find a plantsitter to care for your plants while you are away.

ADRIANA CATALINA VAZQUEZ ORTIZ

HELEN CHOI PADILLA

STELLA HIGHLIGHTS

Karen is the founder of Kids' Cake Boxes, a company whose goals are to strengthen family bonds and nourishes childhood creativity by baking sweet memories.

"Stella has opened so many doors for me. The network connections alone have moved mountains for my business; from mentors to meetings with those in the same industry who have come before me, Stella has provided me a means to learn from others'

learned more in the last 15 weeks

attend the Lattitude conference

than I could have even thought."

where she was able to secure a

network and the essential weekly

$500,000 investment, which was

business lessons have helped me

eligible for a National Science

round out my understanding and

Foundation matching grant in non-

gain direction as I scale my

dilutive funding.

business."

experiences and expertise. This

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