Stylist Success Guide
Hey there, boss. Your adventure begins! CONFIDENCE COUNTS, PASSION MAKES IT HAPPEN
Go at your new gig with a sense of adventure and believe in yourself beyond reason. Don’t worry about what you don’t know. You’ll figure it out by doing! FASHION YOU CAN FEEL GOOD ABOUT
Be loud and proud about launching your new business! We believe in a few key things, and wearing our heart on our sleeve is one of them. That means feeling good about why we do business, how we do it, and who we do it with. It starts with our mission to create flexible and professional-level income for modern women—but that’s not enough. We deliver that with integrity in our exclusive and original design, with a socially responsible supply chain that pays fair wages in production, with great quality and value for customers, and with giving back at our core. After all, integrity is always in style. FOLLOW THE SIMPLE BUSINESS PL AN
Our proven launch plan is oh so simple. Build a customer base at in-person style events: four style events, four different social circles, in four weeks. You’ll end up with over £800/€900 in cash, paying back your starter kit, and over over £900/€1,100 in free product in Jumpstart. Best of all, you’ve set yourself up for continued success. With 40+ new customers, you’ll book new style events and grow your business beyond immediate friends and family. Aim to enroll 20+ new customers a month to build a repeat online business.
Successful Stylists will tell you showing it in real life builds confidence, connections, and a big repeat business online. Even if you want to focus on building a business online, focus on launching in person. Trust me, this is the best way to get familiar with our product and build confidence recommending it—you’ll love seeing how much people love it! This can be done with just 5-7 hours a week.
HEARING NO, AND MOVING ON, IS PART OF SUCCESS
When you reach out to people to offer a Style Session and the Stylist opportunity, not all will say yes. In fact, most will say no. Don’t let that daunt you. Track it and celebrate when you get to 10! You deserve a reward for being tenacious like the boss you were born to be. Having both optimistic and realistic views of your business will serve you well.
LOYALT Y RULES. YOUR ONLINE BUSINESS STARTS IN PERSON!
KISS: KEEP IT SIMPLE & S T YLISH
Keep up a couple monthly in-person style events (thanks Hostess Rewards!). Adding NEW customers each month is key. Focus on enrolling at least half in your own Facebook VIP Group. Prompted by perks and your personal touch, your online repeat business will grow and grow.
Start your display with a focus on accessories, building out your display with your Jumpstart rewards. Apparel you can wear and share! Bring a few on hangers and rock a look yourself. You can grow your apparel display as your grow your business.
MAKE TIME TO SHINE
LET YOUR GIRLFRIENDS IN
80% of our Stylists have other fullor part-time jobs on top of this Stylist side gig. Fitting in quality time to focus on income-producing activities is the name of the game. Our tech tools make it easy to work your business on the go, but you still want to set aside power hours for booking style events. Set and share a schedule so you stick to it and set yourself up for success. Don’t just think about who to book with or sweat over a few no's. Reach out with casual confidence and collect no’s with pride, and ask for referrals. Less thinking, more doing!
You can decide if you want to lead a team! Layering your business with coaching commissions is the best way to grow your income. Start small and grow bigger if you’d like to earn more. Together we will create something grand that helps women thrive around the world. We will always have our hearts and our minds in the right place—serving the success of each Stylist. The question to ask yourself is what role do you want to play in that? We hope it is one of leader!
CEO & FOUNDER
WHEN OPPORTUNIT Y KNOCKS,
TA B L E
O F
C O N T E N T S
GETTING STARTED & EARNING A MEGA STYLE SPREE
4
FINDING YOUR HOSTESSES & CUSTOMERS
12
PUT CASH IN YOUR POCKET
16
SLAY YOUR STYLE SESSIONS
24
GROW WITH US
36
Getting Started &
EARNING A MEGA STYLE SPREE
DETERMINE YOUR WHY & SET YOUR GOALS THOUSANDS IN CASH & STYLE JUMPSTART: YOUR FIRST 60 DAYS YOUR SUPPORT TEAM
05
What’s Your ‘Why’?
WHAT INSPIRES YOU?
OUT OF YOUR STELL A & DOT BUSINESS?
FUN
ST YLE SOLUTIONS NEW SKILLS
SCO R I NG
HELPING CUSTOMERS FIND EASY
&
FRIENDSHIP
STARTE D
WHAT DO YOU WANT MOST
GE T TI N G
At Stella & Dot, you can create whatever life you want. Take a minute and ask yourself why you signed up. Keep this motivation in mind because it will inspire you to always take the right action.
A
FINANCIAL FREEDOM
WHAT WOULD YOU DO WITH AN EX TRA £1,000/ €1,000 PER MONTH?
THAT YOU DON’T HAVE TODAY?
AN EX TRA £5,000/ €5,000 PER MONTH?
WHAT WILL YOUR LIFE BE LIKE WHEN YOU REACH YOUR GOALS?
S PR E E
WHAT DO YOU WANT FOR YOURSELF OR YOUR FAMILY
STYL E
THE LOVE OF ST YLE
M EG A
MENTORING OTHERS
06
Thousands in Cash & Style S PR E E
E A R N T H E I N C O M E YO U WA N T I N A VA R I E T Y O F WAY S , A L L T H E T I M E
STYLE
SALES COMMISSIONS
A
M EGA
25%
S CO R I NG
OF ACCESSORY SALES
OF APPAREL & COVET COLLEC TION SALES
15% OF CHARIT Y ITEM SALES
M O N T H LY P O W E R S E L L E R
& START E D G E T T I NG
20%
Every month gives you the opportunity to increase that cash in your pocket by becoming a Power Seller.
2,500 pqv
5,000 pqv
10,000 pqv
BONUS
+5%
+7%
+10%
TOTAL
30%
32%
35%
SELL
S D REWARDS
COACHING COMMISSIONS
Hello seasonal shopping sprees! Our SD Rewards give you the chance to earn more cash, style, and special experiences.
Bring along a friend to learn and earn together. Receive cash commission for your teamwork!
*P QV = Persona l Q ua lif yi n g Vol u m e . G e n e ral l y, 1 U S dol l ar = 1 P QV
07
Jumpstart: Your First 60 Days S L AY YO U R F I R S T 6 0 DAY S T O E A R N M O R E M O N E Y A N D S H O P F O R F R E E
1,000-4,999 PQV
5,000-9,999 PQV
10,000+ PQV
UNLOCK
10%
15%
20%
of your PRV* in Product Credit
of your PRV in Product Credit
of your PRV in Product Credit
+25-30% commissions
+32% commissions
+35% commissions
A
SELL
SCO R I NG
LEVEL 3
&
LEVEL 2
STARTE D
LEVEL 1
GE T TI N G
You're going to love this: tons of product on top of your cash commission for 60 days. It's called your Jumpstart for a reason!
M EG A STYL E
QUICK START BONUS
£75 /€90 IN ST YLE
SPONSOR BONUS
£210 /€240 IN ST YLE
when you sell 1,000+ QV** in your first 30 days
when you bring along a friend in your Jumpstart and you both reach 1,000 QV in your first 60 days
ASSOCIATE ST YLIST BONUS
£370 + £100 €470 IN ST YLE
+
€100 IN CASH
when you move up to Associate Stylist during Jumpstart
PC = Produc t C redit . PRV = Pers on al R e t ai l Vol u m e . You r s al e s excl u di n g VAT an d s h i ppi n g. * QV = Qua lif yin g Volum e. Gen era lly, 1 US d ol l ar = 1 QV * * Ju mps t ar t Q u al i f i e s = wh e n a n ew Sty l i s t s e l l s 1 ,000 QV Bonus progra m s listed a re for 201 8 . For c u rre n t reward de t ai l s , v i s i t s te l l ave rs e .
S PR E E
LET'S KEEP THE FUN GOING WITH MORE STYLE On top of a mega shopping spree with Jumpstart Levels 1-3, keep stacking on the cash and style with Jumpstart bonuses!
08
Let's Break Down Your Jumpstart
JUMPSTART LEVEL
LEVEL 3
PQV DURING YOUR FIRST 60
EX TRA CASH AND CASH COMMISSIONS
10,000+
AVAIL ABLE
LEVEL 2
5,000-9,999
&
S CO R I NG
YOUR CASH GOAL Write it down!
£2,400+ €2,500+
COACHING COMMISSIONS
LEVEL 1
1,000-4,999
G E T T I NG
START E D
BONUSES
DAYS
A
M EGA
STYLE
S PR E E
CASH GOALS
£1,100 - £2,200 €1,200 - €2,400
£175 - £1,000 €200 - €1,100
£ 100/ €100 ASSOCIATE ST YLIST BONUS £ 100/ €100 BUILDER BONUS
FREE ST YLE GOALS
JUMPSTART LEVEL
LEVEL 3
LEVEL 2
PQV DURING YOUR FIRST 60
EX TRA PRODUCT ST YLE
AVAIL ABLE
DAYS
10,000+
5,000-9,999
BONUSES
£1,350+ €1,500+
£500 - £1,000 €550 - €1,100
£75/ €90 QUICK START BONUS £210/ €240 SPONSOR BONUS £ 370/€470 ASSOCIATE ST YLIST PROMOTION
LEVEL 1
1,000-4,999
£70 - £350 €75 - €375
DURING JUMPSTART
YOUR CASH GOAL Write it down!
09
Style Yourself & Your Display in Your First 60 Days
M Y
Q U I C K
S TA R T
E N D S
M Y
J U M P S TA R T
E N D S
N E W
S T Y L I S T S How about 2?
CO M M I S S I O N
P R O D U C T
&
S A L E S Go for 10,000!
STARTE D
MY GOALS
GE T TI N G
Start strong to establish a path to long-term success, all while you earn seriously stylish swag. Your expanded display will result in more sales and earnings, not to mention amp up your personal style.
A
P R O M OT I O N
SCO R I NG
C R E D I T
M EG A
YO U R F I R S T 7 DAY S
PICK A DATE FOR YOUR
PL ACE YOUR FIRST
FIRST ST YLE SESSION
SAMPLE ORDER
SHARE YOUR
BRAINSTORM POTENTIAL
NEW BUSINESS
HOSTESSES WITH YOUR
ON SOCIAL MEDIA
"WHO DO YOU KNOW" LIST
CALL YOUR SPONSOR
SHARE THE LOVE FOR
WITHIN 24-48 HOURS
STELL A & DOT! INVITE FRIENDS TO HOST
S PR E E
YOUR FIRST 24 HOURS
STYL E
Check Off Your List
10 S PR E E STYLE M EGA A
Share what brought you here. What is your “why”? What do you want to earn?
Review your Talk style and Ask for Jumpstart the Style Session. suggestions to Rewards. What Does she have build your “Who level shopping one coming up Do You Know List” spree do you have you can attend? (see page 14) your eye on?
Set up a quick call and make the most of your time together. Get tips on how to turn your Who Do You Know List into your first four Style Sessions (including a guest list for your own double-dip launch show)
START E D G E T T I NG
Check it off as you go!
Your Sponsor— the person who told you about Stella & Dot— is here to help you!
&
S CO R I NG
Your Support Team
A F T E R YO U R C H AT, GET CONNEC TED TO THE L ARGER STELL A & DOT COMMUNIT Y!
Send a few booking warmup texts together and role-play how to follow up
Ask your Sponsor to add you to her team and our Stylist community Facebook groups
Find out where and when the next local meetup will be and think of a friend to bring
Set a date for your follow-up call with your Sponsor in one week
Save the date! You do not want to miss our annual sales and empowerment conference
Ask her what samples she recommends you order
TODAY IS THE FIRST BLANK PAGE OF A 365-PAGE BOOK.
write a good one.
Finding Your
HOSTESSES & CUSTOMERS LET ’ S BREAK THIS DOWN YOUR NETWORK YOUR “ WHO DO YOU KNOW ” LIST
13
Let’s Break This Down YO U ’ R E A S T Y L I S T, B U T W H AT D O E S T H AT M E A N ?
HOSTESS A woman who spoils her friends with girl time and gorgeous style— and gets rewarded with a free outfit. She plays host, puts out a few light refreshments, invites her friends, and enjoys the style and the rewards.
HOS TE S S REWARDS Our thank-you gift for hosting a Style Session. The average Hostess earns a complete look for free, plus 40% off a few more of her favourites and an exclusive gift.
CU STO M E R S
Also known as Style Event, Trunk Show, or pop-up. A get-together where friends try on, get style tips, and have fun. It’s the best place for you to meet new future Hostesses and customers.
&
STYLE SESSION
HO STE SSE S
They work part-time or full-time, on their own or with a team. Their business and earnings are completely up to them. Love it, wear it, get paid to share it.
YOUR
Stylists share Stella & Dot with friends at in-home Style Sessions and beyond.
F I N DI N G
STYLIST
14
Throw Free Style Around Like Confetti BR AINSTORM YOUR NET WORK .
Q
U
A
I
IM
NC
M
TA
ED
IA
AC
TE
N
HO STE SSE S
&
CUSTOM E R S
WHO WANT S SOME ?
ES
YO U R
Who Do You Know
O
LE RC
O
S
SI
U
FE
R
O
CI
PR
F I ND I NG
?
NA
L
OU
TS
ID
E
Y
OUTSIDE OF IMMEDIATE
PROFESSIONAL
YOUR CIRCLE
ACQUAINTANCES
Friends
Coaches
Relatives and in-laws
Doctors/dentists
People who love to shop
Clubs (book, football, ballet etc.)
Neighbours (past & present)
Beauticians
People who love jewellery/fashion
Social networks/ Facebook friends
Empty nesters
Community connections
Colleagues Kids’ friends’ parents/ Mother’s Club
Hairdressers Teachers
Retail shops Working mums
Christmas card list Wedding invite list
15
Your Who Do You Know List JOT DOWN SOME PEOPLE WHO WOULD LOVE A COMPLETE LOOK FOR FREE. YOU’LL WANT TO FIND F I N DI N G
FOUR TAKERS IN THE NEX T FOUR WEEKS.
ACQ UA I N TA N C E S
PROFESSIONAL
OUTSIDE YOUR CIRCLE
my sister
YOUR
I M M E D I AT E
HO STE SSE S & CU STO M E R S
OTHER POSSIBILITIES
Put Cash in
YOUR POCKET THE POWER OF 4 REACHING OUT FOLLOW UP BOOKING BLISS SOCIAL MEDIA
17
The Power of 4 OUR FORMUL A FOR SUCCESS AND PUT TING CA SH IN YOUR POCKET
4 4 4 WITHIN
WITH
IN-PERSON ST YLE SESSIONS
WEEKS
DIFFERENT SOCIAL CIRCLES
Start earning immediately! Get your personal double-dip launch event on your calendar plus another three or more.
tip
M Y D O U B L E - D I P L A U N C H S H O W D AT E I S :
YOUR FIRST ST YLE SESSION IS EASY—
it's your own!
M Y S T Y L E S E S S I O N D AT E S A R E :
Open your new business to friends and family within two weeks (once you receive your shiny new samples). This will introduce your closest to Stella & Dot and you’ll get to doubledip on your Stylist cash commissions and free Hostess Rewards.
H O S T E S S E S
DAT E S
Style score!
W H AT ' S N E X T ?
1
BOOK AN ADDITIONAL THREE IN-PERSON ST YLE SESSIONS
2
Hostesses are key to introducing you to new people and building your business. Find your first Hostesses from your “Who Do You Know” list.
RE ACH OUT TO OFFER THE HOSTESS OPPORTUNIT Y AND ALL
3
ENROLL HALF OF YOUR NEW CUS TOMERS IN
4
BRING ALONG A FRIEND AND S TART YOUR WAY
IT S RE WARDS
YOUR FACEBO OK
TO AN E VEN BIGGER
Be sure to branch out— different social circles will allow you to keep expanding.
VIP GROUP
PAYCHECK A S
Post sneak peeks and your own style, follow up with style solutions to get repeat orders.
AN A SSO CIATE S T YLIS T
PUT CASH IN YOUR POCKET
By following this formula, you'll meet 10 new customers at each Style Session, meaning you'll have 40 new friends after four events, and half of those can join your Facebook VIP Group. Plus, there's bound to be one who also wants passion to be their paycheck. Bring along a friend and start your way to Associate Stylist.
BOOK
18 P OCKE T YOUR I N CASH PUT
Reaching Out
HERE ARE A FEW WAYS TO INDIVIDUALLY REACH OUT:
E VERYONE ON YOUR “ WHO DO YOU KNOW ” LIST IS A POTENTIAL HOSTESS
Turn contacts into leads by reaching out individually. Start by picking a day each week that you’ll dedicate to reach-outs. Mark it on your calendar!
Send her a personalised message with a look she can’t resist. Let her know you’ll follow up in a couple days to share how she can earn it for FREE! Drop off, hand out, or post a Look Book with a hand-written note telling her what styles you think are perfect for her. Let her know that you will be following up to see what she loves and how to get it for FREE!
S A M P L E
M E S S AG E
Hi Lucy! I’ve been checking out Stella & Dot’s new style and this look has you all over it! Check this out. (Include a link or an image to a complete look she'll love). Better yet, I can get you the whole look for free! Let’s get some girlfriends together for fun and styling. I’ve got a couple of dates open—the 10th or 13th—perfect for a Thursday evening happy hour or a Sunday morning coffee Style Session. I’ll give you a call tomorrow to see what you think. X O
19 PUT CASH IN YOUR POCKET
Follow Up
S A M P L E
Time to follow up with a phone call. Sending another message or email likely won’t result in booking a Style Session. Try multiple communication channels to find which she responds to the best.
Hi Lucy—did you get a chance to check out the look I sent you? I thought it would be a perfect fit for you. What do you think of inviting some friends over for a short Style Session and having a fun 90 minutes?
Pick up the phone and create results! Be friendly and genuine.
You simply put out the wine and nibbles and I'll do the rest! It’s so fun and easy, plus you’ll get great rewards like free and discounted style. I’d love to pencil you in before the month is too full. I have the 10th and the 13th available.
What do you know about her? What does she like?
M E S S AG E
Let me know what you think!
20
Booking Bliss Aim to always book in tight, which means hold the Style Session within 10-14 days of when you’re reaching out to your prospective Hostess.
YOUR
P OCKE T
CALENDAR CONTROL AND MOMENTUM ARE YOUR T WO BEST BOOKING FRIENDS
I N
MINIMISES CANCELL ATIONS
PUT
CASH
+
MINIMISES POSTPONEMENTS
Why?
+
BUILDS YOUR ST YLE SESSION CALENDAR QUICKLY
+
INCREASES ST YLE SESSION AT TENDEES
(Hostesses will act fast to invite their friends and as a result, attendance is higher.)
Momentum Will Multiply Your Paycheck
Keep your bank account full by keeping your calendar full. Aim to book one new session from each Style Session you hold. Momentum also works on your side when reaching out to book. A simple and consistent system is to warm up two contacts a day, or 10 per week all at once. You decide! Two Style Sessions per month will make you an easy £10,000 / €10,000 per year. Want more? Stick with four a month and double your earnings! Bring along a friend each month and reach £28,000 / €28,000 in one year.
21
A S A N E W S T Y L I S T, H E R E ' S
3 Questions You'll Easily Overcome
How Do I Overcome No?
A few little habits will take you far! Our average Stylist works Stella & Dot around another job and has a busy life, and we bet you do, too! Here are a few habits that help with consistent growth. MAKER’S MONDAY
POWER HOURS
Set aside 30-40 minutes every Monday to warm up 10 potential Hostesses from your “Who Do You Know” list and Facebook VIP Group.
It’s amazing what you can do in one focused hour! Get in the habit of scheduling one or two each week when it works for you.
FOLLOW UP
BOOK ST YLE SESSIONS
Throughout the week, the more you follow up, the more successful you’ll be. Make it personal with a voicemail or text versus a group message.
AT ST YLE SESSIONS
Remember, many won’t say yes the first time. That is normal. Some Stylists like to count no’s on the way to a yes: it turns your thinking upside down and soon you’ll be looking for no’s everywhere. When you do get one, here’s the best way to make the most of it with Feel, Felt, Found. Here’s how it sounds on your most common objections that everyone hears: “I’M SO BUSY ”
I know how you feel! I’ve felt that way, too. What I found is that most of us would love a night out with the girls, and often when you’re busy is when you need it most! If I could take all the work out of it for you with our simple invites and you just grab wine or coffee, would you be interested in some time with your friends?
What About Online Events?
This is such a time saver and often the most successful as everyone is excited!
“I DON’ T KNOW ANYONE” OR “I DON’ T THINK ANYONE WILL COME”
I totally understand how you feel. I felt that way when I started with Stella & Dot, but I found that when I started my list, I knew more people than I thought! If I could help you brainstorm your list, would you be interested in a fun girls' shopping night?
While many Stylists enjoy adding online Style Sessions to their business, we recommend focusing on in-person Style Sessions during your Jumpstart period. Not only do you learn so much about the product and what guests in your area like, but you’ll also earn the most and meet the most people to build your future business. Building contacts into a Facebook VIP Group provides you with a modern and simple way to build an online business where guests are encouraged to repeat shop online while getting perks!
PUT CASH IN YOUR POCKET
How Do I Find More Time?
22
Social Media P OCKE T
U S E S O C I A L M E D I A TO G R OW YO U R N E T WO R K
YOUR
Stylist Launch
I N
WHEN
Right after you sign up
CASH
As you meet new people, your “Who Do You Know” list will continue to grow. Here are three ideas to use social media to your advantage.
H OW
Post the “Open for Business” image found in the Stylist Lounge.
PUT
In your caption, include why you joined, what you like about Stella & Dot, and your favourite styles. Bonus: put four dates you’re open for Style Sessions!
Unboxing Video
Share Your Display
WHEN
As soon as your samples arrive
WHEN
To book a Style Session
H OW
Set your phone up or have someone record you as you open your samples. Try them on, share what you love about them, and share why you joined Stella & Dot.
H OW
Set up your Style Session Display (see page 28) and snap a pic. Personalise it by adding a message like “Look what I can bring over for a fun night with your friends!” then post it on social media.
WATCH FOR ANYONE WHO LIKES OR COMMENTS ON YOUR POSTS. ADD THOSE PEOPLE TO YOUR GROWING “WHO DO YOU KNOW” LIST!
Slay Your
STYLE SESSIONS PREPARE YOUR HOSTESS & HOSTESS REWARDS YOUR OPTIMAL DISPL AY - THE 5 STYLE STATIONS THE GROUP HELLO CHECKOUT CHAT YOUR TECH TOOLS PRE AND POST STYLE SESSION TO -DOS
25
Ready, Set, Let’s Crush This Business S L AY
M O N T H LY G O A L S
NEW MEMBERS FACEBOOK VIP GROUP
NEW ST YLIST JOINING YOU
From 2+ in-person style events
Aim to have at least 25% of your new Facebook VIP Group members place an order within 60 days
Double up on these goals to earn more during Jumpstart to fill out your display and fuel a faster repeat business! Keep up the pace to earn more.
M A K E T H E M O S T O F E A C H S T Y L E E V E N T F O R I M M E D I AT E C A S H
40
10
=
GUESTS INVITED
NEW CUSTOMER ORDERS
Help your Hostess think of 40 guests to invite. Expect less than ⅓ to turn out.
Encourage her to get 2+ outside orders using her Style Session link for those that can’t make it.
5
NEW FACEBOOK VIP GROUP MEMBERS
Enroll half of event guests in your Facebook VIP Group! They'll enjoy sneak peeks and news from you and you'll build a strong online repeat business and future bookings.
C R E AT E F U T U R E B U S I N E S S A N D H E L P G R O W YO U R T E A M
1
1
NEW ST YLE SESSION PER SHOW
NEW ST YLIST
Aim to book one new Style Session from each event. This earns your Hostess a £20/ €25 Booking Bonus on top of her other rich rewards!
Celebrate! Soon you’ll find yourself sponsoring a new Stylist from the 20 new customers and two new Hostesses you've met.
SE SSI O NS
NEW CUSTOMERS
1
STYL E
10
YOUR
20
26
Prepare Your Hostess Before The Style Session S E S S I ON S
GIVE HER A HOSTESS PACK
A Hostess Brochure An Opportunity Brochure
STYLE
A Look Book + mini Look Books to hand out
YO UR
A personal note from you
CHECK IN WITH T WO CALLS
S L AY
One the week before her Style Session One the week of her Style Session
HELP HER BUILD HER WISH LIST
What style does she love? Translate her wish list into Hostess Rewards Aim to build a list valued at least £250/ €250
A SSIS T HER WITH INVITE S
Make it easy on her! Create a cute customised invite in Stylist Lounge and she can share it however she wants. No matter how they get the invite, they can all RSVP in one place—on your personal website!
bonus! If they RSVP no, they can still shop
immediately from her Style Session link and have it count towards her rewards.
S A M P L E
M E S S AG E
I love your choices and I’m so excited to get this all for you free! Let’s aim for a £800/ €900 show, which is super doable with 10 guests and will get you a complete look for free plus four additional styles at 40% off. I find that takes inviting about 40 so 10-12 can make it. If they can’t attend, they can also shop online. I’ll send you an invite that you can send out however you choose— email, text, Facebook, however you typically communicate with your friends. When they click on the link to your show, they can RSVP right on the website and start pre-shopping!
27
Hostess Rewards GIVE YOUR FRIENDS A S HOPPING S PREE!
£500 / €500 +
£300 / €300 +
£300/ €300 +
4
ITEMS
4
ITEMS
3
ITEMS
2
ITEMS
(20% OF TOTAL SALES)
£160/ €160 + (20% OF TOTAL SALES)
£75/ €75 + (15% OF TOTAL SALES)
£30/ €30 + (10% OF TOTAL SALES)
For Hostesses, you're going for £800/ €900 or more total sales and you're partners in hitting that goal. At the end of your Style Session, share her rewards with her and how far she is from the goal. Together, you can make it happen!
S A M P L E W O R D S T O S AY What great friends you have! You’ve already unlocked X in free rewards, and now you’re Y away from the next level of X free! Let’s reach for it together. I’d love to send our bestsellers to a few of your friends who couldn’t make it so they can get in on the fun, too. Share how they can get it free—this will earn you another £20 / €25 free per booking! Why don’t you take some Look Books to work, and I’ll send a few texts? Let’s divide and conquer and get you all the style (and then some!) on your wish list.
* An
even t m ust have a t lea st £300 / €300 in ret ai l s al e s an d fou r u n i qu e orde rs to qu al i f y for H os te s s R ewards . Ho s te s s e s pay s h i ppi n g.
SE SSI O NS
£800 / €800 +
40% OFF
STYL E
£1,500 / €1,500 +
PRODUCT CREDIT
YOUR
(4+ ORDERS)
S L AY
TOTAL SALES
28
Your Optimal Display - the 5 Style Stations B U I L D
1 0 0
I T E M S E A S Y
AC R O S S
S T Y L I N G
F I V E &
C AT EG O R I E S
S H O P P I N G .
Focus on bestsellers and newest big buys to make your display simple and stylish, and to max your earnings.
S L AY
YO UR
STYLE
S E S S I ON S
F O R
ST YLE STATION #1
E V E RY DAY V E R S AT I L E NECKL ACES
Delicates Engravables Statement pieces
ST YLE STATION #2
ARM PA R T Y 26 pieces
Stacking Layering Wrap bracelets
30 pieces N e c k l a c e s a re y o u r h i g h e s t s a l e s c ate g o r y
ST YLE STATION #3
EARRINGS, RINGS ETC. 26 Earrings 5 Rings
Colourful statements Versatile hoops Studs
ST YLE STATION #4
Getaway
ESSENTIAL BAGS
Crossbody
10 Bags
Clutch Pouch
2 Scar ves
ST YLE STATION #5
Increase your sales with styles that fit and flatter.
A PPA REL
WEAR IT TO SHARE IT! Focus on accessories first and add on apparel as you build your business. Bring a few on hangers and rock a look yourself. 70% of apparel sales is sold using Look Books and Dottie!
29
The Group Hello
Hi I’m ___, your Stella & Dot Stylist. I first want to
THE 5 ST YLE STATIONS
thank our fabulous Hostess ___ for having us!
Our collection is so fun and so affordable and we have something for every occasion in life. A third of our collection is versatile, so you can get multiple looks from just one piece, and half of our styles are under £50/ €60!
ABOUT YOU AND STELL A & DOT
For those of you who don’t know, Stella & Dot is designed by our award-winning design teams based in New York and San Francisco and has been recognised internationally. But we are far more than a fashion company. Our mission is to give every woman the means to earn a flexible income. I started my Stella & Dot business because ___. WAYS TO SHOP
My goal tonight is to have you leave here happier than when you arrived and even more stylish than you already are with simple style tips. Let me share a few ways you can shop. Try it all on, have fun. I’ll offer ideas and show you the value of having an accessories wardrobe. These are my samples to wear and share, and your pieces come shipped to you brand new. Shipping is just £4.95 / €5.90 and free over £50/ €60 so why not use it as a chance to check off every gift on your list! We offer free returns. I would love to add you to my VIP group, its where I share style tips, my availability for Style Sessions and 1-2-1 styling, sample sales, seeing the new collection first and a whole host of other perks. Our Hostess isn’t the only one enjoying perks tonight—though she’s got some amazing items on her wish list. I also do a prize draw monthly for all my new guests, you’ll love it and could win! Now, let’s get trying some things on!
Sometimes, you just need a wow piece that makes an outfit. Here are some of my favourite statement necklaces that will instantly transform your look. Want something for everyday? We have gorgeous engravable and layering necklaces. Stella & Dot is also known for stackable bracelets. Let me show you some of my favourite arm party options! Earrings are a huge trend for both easy everday or statement looks. We have versatility in our earrings, as well! Let me demonstrate. Finally, we have great bags for every occasion. Here are some of my favourites. All of our accessories pair back nicely to our apparel that fits and flatters all sizes. There’s more to shop online. Look at my Look Book and Dottie. We offer a complete look that includes our apparel. Now go have fun! Ask me for styling tips because I’d love to show you how to make getting dressed in the morning easy and fun.
Watch the Group Hello video in the Stylist Lounge to see it in action.
SE SSI O NS
BUILDING THE ACCESSORIES WARDROBE WITH
STYL E
THANK YOUR HOSTESS
YOUR
Start your Group Hello after about 30 minutes, when most guests have arrived. No two Group Hellos are exactly alike. Just bring your genuine enthusiasm and follow this flow:
S L AY
At a Style Session, you’ll want to welcome guests and share how to shop. This is called your Group Hello. Your goal is to excite them to shop and delight them by sharing style tips on how they can easily build an effortlessly chic complete look.
30
Checkout Chat Style Session Exclusive Offers
This is where you connect one-on-one and offer the opportunity to host her own event in the future— or even do what you do as a Stylist.
Every month we offer a handful of styles for 50% off exclusively to Style Session guests! These styles will show up at check-out online when her order has reached at least £50/ €50. Find them online and in Stellaverse each month.
You can also increase the size of each order by offering Style Session Exclusive Offers, gifts, and any charity products.
YO UR
STYLE
S E S S I ON S
K E E P YO U R B U S I N E S S R O L L I N G AT C H E C KO U T
S L AY
Sample Checkout Chat S TA R T T H E CO N V E R S AT I O N Ask her what she chose and offer some additional items to help her finish the look. This is the time to also mention Style Session Exclusive Offers and the perks of being a Hostess!
It was so awesome to meet you! I know you loved a lot of things. Which pieces are we getting for you tonight? You spent over £50/ €50, and that qualifies you for some serious perks! You can add any of these Style Session Exclusive offers for 50% off. Which of these pieces would you like to wear or give as a gift?
FOR THOSE YOU THINK WOULD MAKE A GREAT ST YLIST, PAY IT FORWARD AND PL ANT A SPONSORING SEED
I saw how you were styling your friends— you’re a natural! Take this Opportunity Brochure and check it out. You might love what I do. I’d love to chat with you and see if Stella & Dot could benefit you even more!
MOVE INTO OFFERING THE HOSTESS OPPORTUNIT Y
You’ve picked some great pieces today— did you see more you loved? Let’s chat about how to help you get the rest FREE. I love giving away our Hostess Rewards! I had so much fun styling you here and I’d love to do that with your friends, too!
Watch an example of a Checkout Chat in your Stylist Lounge
31 S L AY
YOUR
STYL E
SE SSI O NS
30 S E S S I ON S STYLE YO UR S L AY
YOU WILL NEVER KNOW WHAT YOU’RE
you go for it. CAPABLE OF UNTIL
33
Your Tech Tools M A K I N G I T A L L E A S Y A N D M O B I L E - F R I E N D LY
YOUR
Your own personal website (PWS) gives you the ability to accept online orders 24/7. The PWS is your best tool for building your own e-commerce business, making repeat and non-Style Session orders easy and accessible to your customers at any time!
S L AY
Your Personal Website
STYL E SE SSI O NS
Dottie Dottie enables you to quickly and easily browse our catalogue and offers at your Style Sessions and on the go. Your customer can browse the full collection and add styles to their order.
34 S E S S I ON S STYLE YO UR S L AY
Pre-Style Session To-Dos A PR EPA R ED S T Y LI S T I S A S U CCE S S FUL S T Y LI S T PREPARE LOOK BOOKS
ORDER FORMS & WISH LISTS
Write or attach a pre-printed label with your contact info on the back of your Look Books. Prepare one per guest.
Both found online in the Stylist Lounge.
PACKING LI S T HOSTESS PL ANNERS OPPORTUNIT Y BROCHURES
IPAD WITH DOT TIE INSTALLED ACCESSORIES & APPAREL FOR YOUR FIVE ST YLE STATIONS
TABLE SIGN PREPARED LOOK BOOKS
Don’t worry if you don’t have many pieces yet. Guests can shop additional styles by browsing Look Books and Dottie. You’ll add more styles through your Jumpstart success.
ORDER FORMS A HAND MIRROR WISH LISTS
T h e s e i te m s a re i n y o u r St a r te r K i t
S E E O P T I M A L D I S P L AY G U I D E I N T H E L O U N G E F O R D I S P L AY R E S O U R C E S !
35
Post-Style Session To-Dos For Hostesses, you’re going for £800 / €900 or more total sales and you’re partners in hitting that goal. At the end of your Style Session, share her rewards with her and how far she is from that goal. Together, you can make it happen!
YOUR
With customers, follow up before you’ve even left the Style Session by sharing what they can expect after the event. Let them know you’ll be reaching out to ensure they receive their order.
S L AY
T H E S T Y L E S E S S I O N M AY B E O V E R , B U T T H E R E WA R D S H AV E J U S T B E G U N
STYL E SE SSI O NS
After the Show 2 4 H O U R S L AT E R FOR THE HOSTESS
Share her rewards to date and help her get more orders.
Send a thank you to her guests within 24 hours or help her with "Last call" reminder texts or emails.
Send her the links to top sellers from the Style Session that she can forward on.
Share what she could have earned as a Stylist and tell her why you think she’d be great. Ask if she would like to explore how she could be a perfect fit.
Who can she take a Look Book to?
FUTURE HOSTESSES & PROSPECTIVE ST YLISTS
Follow up with a call like you said you would! Confirm a date/time for a future Style Session or set up a coffee date to explore the Stylist opportunity.
1 W E E K L AT E R
1 M O N T H L AT E R
GUESTS
FACEBOOK VIP GROUP
How does she like her piece? Offer more ways to share Stella & Dot— host or join. What if everyone you meet is a future Hostess or Stylist or could refer you to one? Your job is to offer and let them decide.
Reach out to share the latest weekly want and share ideas of other pieces that finish the look and how she can earn them for free Get a no for hosting? Offer 1-2-1 styling or help with any gifting. Let her know that you can be her go to resource for all her gifting and style needs!
GROW WITH US BIGGER REWARDS BUILDING YOUR TEAM RECOGNITION STACK UP THE STYLE BONUSES STAR STYLIST COMP PL AN YOUR YEAR AT A GL ANCE
Congratulations! You’ve shared the style, brought joy to others, and made some earnings for yourself. This is just the start! There are incredible things in store for you. With our SD Pay and SD Rewards, you have the opportunity to bring in increased commissions, monthly cash bonuses, and additional rewards. Look forward to:
50% off and hundreds in free style throughout the year! All-expenses-paid trips to glam holiday destinations
Visits to our European Head Offices and Behind the Design exclusive reveals Exclusive style and once-in-alifetime experiences
What will you do with £1,000/ €1,000 every month? How about £5,000/ €5,000 or £10,000/ €10,000? That may sound like a lot, but it’s super doable when you follow the tried-and-true training that has worked for thousands of Stylists. You’re going to love the earnings and rewards that quickly stack up. You’ll also love being part of our incredible community and built-in support system of like-minded women. Stella & Dot was created for you, the part of you that knows you want passion to be your paycheck. Your possibilities are endless. The only difference between “I want” and “I have” is action. I can’t wait to see where Stella & Dot takes you.
Dream big and you can really make it happen. C H ICEH F I IENFS IPNI S RP A ITRI O A TNI O N O F FOI C FF E IRC E R
38 US WI TH GR OW
Building Your Team Everything is more fun with a friend! When you are doing what you love, others will notice. Bring friends along and give them the opportunity to do what they love and earn. That's what we call ‘sponsoring’! When you sponsor, you earn team commissions for the mentorship and support you provide. You also grow along the Stella & Dot Career Path and can look forward to additional rewards like:
Increased cash coaching commissions Cash promotion bonuses Exclusive promotion bracelets and charms Invite-only parties and celebration at our annual inspiration conference, Hoopla Specialised training, trips, and experiences to be earned
39
Follow Up To Seal The Deal
Look for people who you think would love what we do, then reach out and follow up.
Let her know that you love what you're doing and she may love it too! Share with her a video or Opportunity Brochure with all the details.
Within two days, follow up, have a conversation, and share your experience. They can join your coaching conversations with your Sponsor to learn together. She’s happy to help.
US
Reach Out With Something To Share
WI TH
Start By Continuing To Build Your “Who Do You Know” List
GR OW
INVITE OTHER S TO JOIN A S S T Y LI S T S JUS T LIKE YOU B O OK A S T Y LE S E S SION : S H A R E YO U R L O V E O F W H AT YO U ’ R E D O I N G
40
Recognition When you promote for the first time, you will receive these amazing awards based on your new Career Level.
GR OW
WI TH
US
W E C A N ’ T WA I T T O C E L E B R AT E YO U !
LEAD
ASSOCIATE
SENIOR
STAR
ST YLIST
ST YLIST
ST YLIST
ST YLIST The sweet spot!
COACHING COMMISSIONS
+4%
+8%
+9%
+12%
£100
£200
£400
CONGRATS SOCIAL BADGE
FIRST-TIME
€100
PROMOTION BONUS
€200
RECOGNITION CHARM
BUZZ KUDOS RECOGNITION
INVITATION TO SD LEADERS TRAINING AND EVENTS
NAME BADGE RECOGNITION
PROMOTION PARADE
INVITE TO RED SHOE EVENT
FEATURE STAR OF FAME
A v a i l a b l e o n l y at H o o p l a
A m o u nt s l i s te d a b o v e a re i n G B P/ EU R .
Bonus programs listed are for 2018. For current reward details, visit Stellaverse - SD Rewards
€450
41
Stack Up the Style HOW TO E ARN YOUR SE A SONAL SAMPLING PERK S
LOOK
QUARTERLY
ACCESSORIES & APPAREL
BOOK CREDIT
500 PQV CUMUL ATIVE*
50% OFF ACCESSORIES AND 25% OFF APPAREL
N/A
50% OFF £ 100 / €100 CONSISTENCY 500 PQV MONTHLY* *
BONUS (PC)* * *
£20/ €26
£ 100 OF ST YLE FOR £ 33 €100 OF ST YLE FOR €33
50% OFF 1,000 PQV MONTHLY OR 5,000 PQV CUMUL ATIVE
£ 100/ €100 CONSISTENCY BONUS (PC)* * *
£40/ €52
£ 300 OF ST YLE FOR £99 €300 OF ST YLE FOR €99
50% OFF 2, 500 PQV MONTHLY OR 10,000 PQV CUMUL ATIVE OR STAR+ PAY RANK 2/3 MONTHS
£ 100/ €100 CONSISTENCY BONUS (PC)* * *
£60/ €78
£600 OF ST YLE FOR £ 198 €600 OF ST YLE FOR €198
Redeem your perks during new collection sampling (Januar y, April, July and October) *Cumulative = over a quar ter (ex: Januar y - March) * *Monthly = ever y month of a quar ter (ex: Januar y, Februar y & March) * * *Receive a £ 100/ €100 Product Credit Consistency Bonus when you sell 500 PQV for any 3 consecutive months B onus progra m s listed a re for 2018 . For c u rre n t reward de t ai l s , v i s i t Ste l l ave rs e - SD R ewards
US
SALES
WI TH
YOUR
GR OW
Set your goals to earn the perks level that aligns with your business activity and style goals.
42 GR OW
WI TH
US
First-Time Promotion and Heart of Leadership Bonus F I R S T-T I M E P R O M O T I O N B O N U S Receive more in cash with a clear step up in pay when you promote for the first time in 2018. HEART OF LEADERSHIP BONUS Consistency pays off with the Heart of Leadership Bonus! Earn when you hit Pay Rank for four consecutive months for the first time.
1ST PROMOTION BONUS (£)
HEART OF LEADERSHIP BONUS (£)
1ST PROMOTION B ONUS (€)
HEART OF LEADERSHIP B ONUS (€)
A S S O C I AT E ST YLIST
£ 100
N/A
€100
N/A
S EN I O R ST YLIST
£200
N/A
€200
N/A
S TA R ST YLIST
£400
£800 (M)
€450
€900 (M)
A S S O C I AT E D I R EC TO R
£600
£ 1,200
€700
€1,400
D I R EC TO R
£ 1,200
£2,400
€ 1,400
€2,800
S EN I O R D I R EC TO R
£2,000
£4,000
€2,250
€4, 500
S TA R D I R EC TO R
£4,000
£8,000
€4, 500
€9,000
E X ECU T I V E D I R EC TO R
£4,000
£8,000
€4, 500
€9,000
PL AT I N U M D I R EC TO R
£4,000
£8,000
€4, 500
€9,000
DIAMOND D I R EC TO R
£8,000
£ 15,000
€9,000
€18,000
DOUBLE DIAMOND D I R EC TO R
£8,000
£ 15,000
€9,000
€18,000
( M ) = M entor M a tch: Ea rn a ma tch i n g c as h bon u s wh e n you r 1 s t Li n e Sty l i s t earn s ! Bonus progra ms listed a re for 2018 . For c u rre n t reward de t ai l s , v i s i t Ste l l ave rs e - SD R ewards
43
M O R E C A S H I S O N T H E TA B L E W I T H
Builder Bonuses (Unlimited) Coaching to success rewards you both!
EVERY MONTH your New Stylist achieves Associate Stylist or higher in their first year.
one-time £400/ €450 cash Builder Bonus!
The Sweet Spot S TA R S T Y L I S T I S W H E R E Y O U R C A S H , B O N U S E S & R E C O G N I T I O N R E A L LY S TA C K U P
CASH £400/ €450 First-time promotion bonus £800/ €900 Heart of Leadership bonus
Star Stylist
Hundreds in Builder Bonuses Increased coaching commissions! PERK S AND REWARDS VIP Invitation to Red Shoe Affair at Hoopla Invitation to Hoopla Leadership Summit Star Display at Hoopla
Stylist
Stylist
Stylist
Star Stylist charm Early sampling to core collections Tour leadership event Receive a leadership guide Access to leadership training and events
Bonus progra m s listed a re for 2018 . For c u rre n t reward de t ai l s , v i s i t Ste l l ave rs e - SD R ewards
US
Help them get to Star Stylist in their first year and you'll enjoy a
WI TH
Receive a £100/ €100 cash Builder Bonus
GR OW
MAKE SPONSORING YOUR GOAL!
Compensation Plan
SELL
+5%
BONUS
30%
TOTAL
25% ACCESSORIES Sales commission may vary for charity product, special promotions, COVET (20%), and Apparel (20%)
DOUBLE DIAMOND DIRECTOR
W E E K LY COMMISSION
DIAMOND DIRECTOR
2,000
32%
PLATINUM DIRECTOR
2,000
500
35%
EXECUTIVE DIRECTOR
2,000
500
+7%
STAR DIRECTOR
2,000
500
+10%
2,000
500
2,500 PQV 5,000 PQV
2,000
500
200,000
SENIOR DIRECTOR
2,000
500
160,000
4 STARSTY 2 DIR
DIRECTOR
2,000
500
80,000
4 STARSTY 1 DIR
ASSOCIATE DIRECTOR
2,000
500
40,000
4 STARSTY
SENIOR STYLIST
500
20,000
2Q 2 STARSTY
ASSOCIATE STYLIST
10,000
3Q 1 STARSTY
6%
12%
7%
12%
7%
12%
7%
12%
7%
12%
7%
12%
2 DIR 1 SRDIR
5 STARSTY
8%
12%
6 STARSTY 3 SRDIR 1 STARDIR
8%
12%
6 STARSTY 4 SRDIR 2 STARDIR
MONTHLY REQUIREMENTS
4,000
3Q
6%
12%
1
2%
1
1%
3%
1
2%
3%
2
2%
3%
3
2%
3%
4
2%
3%
4
2%
3%
5
2%
3%
COMMISSION PAYOUTS (Paid based on CV)
3%
9%
1,000
2,000
2Q
8%
750
1Q
10,000 PQV
LEAD STYLIST
500
1Q
4%
STAR STYLIST
Personal Sales Commissions M O N T H LY POWER SELLER
STYLIST
TEAM SALES COMMISSIONS
PERSONAL SALES (PQV) ALTERNATIVE LEADER PQV or GROUP TEAM SALES Group Qualifying Volume (GQV) TEAM LEADERSHIP Qualified(Q)= legs with PQV≥ 500
LINE 1 LINE 2 LINE 3 LINE 4 STAR+ TEAM LEVELS
45
Your Year, At a Glance
March
DAT E N I G H T &
SPOIL THE
G A L E N T I N E ’ S DAY
MOTHERS!
Spring Collection launch
Valentine’s gifting and girls’ night in
Mother's Day and Summer Preview Style Drop
April
May
June
SPRING
C EL EB R AT E
SUMMER
ST YLE REFRESH
AND STYLE
ST YLE EDIT
Summer Collection launch
Gifting, Weddings and Parties Galore!
Autumn Preview Style Drop
July
August
September
BE THE FIRST TO SEE
CLOSE OUT
FA SHION
OUR NEW COLLECTION!
SUMMER IN ST YLE
REFRESH
HOOPLA! Autumn Collection launch
Sell all summer on the go
Winter Preview Style Drop
October
November
December
BLING AND
GIFTING MADE EASY AND
NEW YEAR, NEW ST YLES
BREW
S E A S O N A LW S PA R K L E
+ L A S T- M I N U T E G I F T I N G
Winter Collection launch
The biggest shopping (and sales) month of the year!
Spring Preview Style Drop
US
NEW YEAR, NEW STYLE
WI TH
February
GR OW
January
Thank You from the bottom of our hearts for having one style session. For wearing one necklace. For believing in our mission. For being a brand ambassador . For being a part of the Stella & Dot revolution. Our tribe would simply not be without you!