COMPANY & BRAND CULTURES
HILTON WORLDWIDE | CULTURE OUR VISION
OUR BRANDS
“To fill the Earth with the Light and Warmth of Hospitality “
OUR MISSION “We will be the preeminent global hospitality company. The First choice of Guests, Team Members and Owners alike.”
OUR VALUES HOSPITALITY |We are passionate about delivering exceptional guest experiences.
..10 DISTINCT BRANDS ALL SHARING THE SAME VISION, MISSION AND VALUES.. ..EACH SPECIFIC BRAND HAS IT’S OWN IDENTITY, BRAND PROMISE AND CULTURE.. © 2012 Hilton Worldwide Confidential and Proprietary
INTEGRITY |We do the right thing, all the time. LEADERSHIP |We are leaders in our industry and in our communities. TEAMWORK |We are team players in everything we do. OWNERSHIP |We are the owners of our actions and decisions. NOW |We operate with a sense of urgency and discipline.
HILTON BRAND CULTURE: BLUE ENERGY DRIVING RESULTS THROUGH INNOVATIVE PERFORMANCE
HILTON BRAND CULTURE: BLUE ENERGY BRAND PILLARS
© 2012 Hilton Worldwide Confidential and Proprietary
CULTURE HEADER TOOLS H360 COMMUNITY WEBSITE SUBTITLE
THE FACTS Members from over 120 countries & 4345 cities Over 8 Million Page Views 18,000 Posts a month
CULTURE HEADER TOOLS BLUE ENERGY COMMITTEE SUBTITLE
THE FACTS 11,000+ Members from over 80 countries Representatives from each department and Key Leaders Meets Monthly
YOUR strategic partners Focused on Guest, Team Member, Community & Sustainability
CULTURE HEADER TOOLS STORY CELEBRATION SUBTITLE
THE FACTS
Monthly Conversations focused on HILTON Creating alignment – shared beliefs & behaviors Recognizing actions
CULTURE HEADER TOOLS BRAND SUBTITLETRAINING
THE FACTS
Orientation Job Skills Training Checklists Rehearsals Handbooks Reunion Make it Right Learning Conversations Classroom E-Learning
CULTURE HEADER TOOLS MAKE IT RIGHT SUBTITLE
IF YOU’RE NOT SATISFIED WITH YOUR STAY, LET US KNOW AND WE’LL MAKE IT RIGHT THE FACTS Empowering our Team Members to “Make it Right” through: • Problem Resolution/Avoidance • Meeting Unanticipated Needs • Recognizing our loyal Guests Includes: • Management Pledge • Department Empowerment Guidelines • Leadership & Team Member Training • Service Recovery Toolkit
CULTURE HEADER TOOLS MAKE IT RIGHT - TOOLS SUBTITLE
IF YOU’RE NOT SATISFIED WITH YOUR STAY, LET US KNOW AND WE’LL MAKE IT RIGHT
CULTURE HEADER TOOLS BRIGHT BLUE FUTURES SUBTITLE
THE FACTS Activated through Blue Energy Committees Global Partners include: International Youth Foundation Room to Read (APAC) Hilton in the Community Foundation (EU) Resources available on H360
WHY IS CORPORATE RESPONSIBILITY & HEADER SUBTITLE BRIGHT BLUE FUTURES SO IMPORTANT? • Companies with strong Corporate Responsibility programs have 55% better employee morale and 38% higher employee loyalty (Society for Human Resource Management). • Gen Y: 88% choose an employer based on strong CR values, 86% would leave if values no longer met their expectations. (Price Waterhouse Coopers) • When price and quality are about the same, 94%of consumers are likely to switch brands to one associated with a good cause. (2011 Cone/Echo Global CR Opportunity Study)
CULTURE HEADER TOOLS HWW RECOGNITION SUBTITLE
THE FACTS Spirit of Blue Energy $350 USD Plaques Celebration Kit Catch Me at My Best Recognition Calendar Customizable Templates Certificates Cards High Fives Water Bottles Coupons
COMPANY & BRAND CULTURES
HILTON WORLDWIDE | CULTURE OUR VISION
OUR BRANDS
“To fill the Earth with the Light and Warmth of Hospitality “
OUR MISSION “We will be the preeminent global hospitality company. The First choice of Guests, Team Members and Owners alike.”
OUR VALUES HOSPITALITY |We are passionate about delivering exceptional guest experiences.
..10 DISTINCT BRANDS ALL SHARING THE SAME VISION, MISSION AND VALUES.. ..EACH SPECIFIC BRAND HAS IT’S OWN IDENTITY, BRAND PROMISE AND CULTURE.. © 2012 Hilton Worldwide Confidential and Proprietary
INTEGRITY |We do the right thing, all the time. LEADERSHIP |We are leaders in our industry and in our communities. TEAMWORK |We are team players in everything we do. OWNERSHIP |We are the owners of our actions and decisions. NOW |We operate with a sense of urgency and discipline.
Care Culture WITHIN DOUBLETREE BY HILTON HOTELS
Where the little things mean everything.™
Introducing: DoubleTree by Hilton At DoubleTree by Hilton the beginning of a restful stay…begins with a cookie. It symbolizes the simple acts of care and thoughtfulness that makes a DoubleTree by Hilton stay unique.
Introducing: The DoubleTree COOKIE..
A cookie is A warm welcome A shared experience A simple pleasure An unexpected delight
A piece of home An indulgence A comfort A gift
CARE Committee Program
OUR CULTURE, PROMISE & VALUES
ENGAGEMENT & CARE WEBSITE
COMPANY & BRAND CULTURES
HILTON WORLDWIDE | CULTURE OUR VISION
OUR BRANDS
“To fill the Earth with the Light and Warmth of Hospitality “
OUR MISSION “We will be the preeminent global hospitality company. The First choice of Guests, Team Members and Owners alike.”
OUR VALUES HOSPITALITY |We are passionate about delivering exceptional guest experiences.
..10 DISTINCT BRANDS ALL SHARING THE SAME VISION, MISSION AND VALUES.. ..EACH SPECIFIC BRAND HAS IT’S OWN IDENTITY, BRAND PROMISE AND CULTURE.. © 2012 Hilton Worldwide Confidential and Proprietary
INTEGRITY |We do the right thing, all the time. LEADERSHIP |We are leaders in our industry and in our communities. TEAMWORK |We are team players in everything we do. OWNERSHIP |We are the owners of our actions and decisions. NOW |We operate with a sense of urgency and discipline.