Senta Serif - Font Specimen

Senta Serif designed by Stefano Lattuada

UPPERCASE LETTERS

A B C D E F G H IJKLM N O P Q R S T U VWXZ

LOWERCASE LETTERS

a b c d e f g h i j k l m n o p q r s t u v w x z

3 6 18 47 2

9

NUMBERS

0 1 2 3 4 5 6 7 8 9

DIACRITICS & SIGNS

,:;!?'“ @ _ & − × ÷ / \ ( )

‘’“„«» # % * = ~ < { } [ ]

`´ + > €

9,5 pt

FONT IN USE (WHITE ON BLACK)

TYPOGRAPHY AS A STATEMENT OF DESIGN

21 / 24 pt

While alphabet was created as a way to communicate through written symbols, it now serves another purpose; to create design. There is a science or a scientific purpose behind different functions of typography for example, kerning, leading, columns, point size, line length, etc. It is much more than just letters and words on a page. In much the same way that tone of voice can alter a message, typography has power to communicate a great deal simply through the forms of the letters and their layout on a page. The functions of typography help in to understand and interpret a written message.

12 / 14 pt

Typography as a function of design is a very important element in itself. Typography is like fashion, or furniture. With rare functional exceptions, the world doesn’t “need” new clothing or furniture designs, but people want to look different or evoke a particular feeling or fit with a particular “look”, and there are trends and styles.

This explain the effects of font choices in visual perception and visual communication, and furthermore mentions the letter and font specifications that should be act accordingly in written documents for the message that is the essence of the communcation to be understood better.

Preeti Yadav World University of Design, Sonepat

6 / 7 pt

DIFFERENT FONT SIZES

Senta Serif Senta Serif Senta Serif

Senta Serif Senta Serif Senta Serif

9,5 pt

72 pt

60 pt

48 pt

36 pt

30 pt

24 pt

Senta Serif

18 pt

Senta Serif

14 pt

Senta Serif

12 pt

Descender with curved Arc and uncutted stroke

Angle 0° Roundness 50% Size 9,5 pt

Shorter internal serif for a more open Counter

Shoulders with thinner Joints

Circular shaped Terminal

Angle 0° Roundness 50% Size 9 pt

"e" Bar with 10° inclination

Bracketed and slightly inclinated Terminals FONT ANATOMY

Bracketed serif

Vertical axis 0 degree

Ascender and Caps height

X Height

Baseline

Descender

Left Cross stroke with 10° cut

FONT CHARACTERISTICS

FONT CREATION & SKELETON

For horizontal emphasis and letter balance there is a slight inclination towards the direction of reading.

The skeleton of Senta Sans is ispired by Helvetica, with less point as possible in order to obtain the perfect curvature.

The thickness of the stroke is made with a medium contrast for more legibility.

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e, typ ng, t of writi men , hand uires e g q n g e arra etterin phy r forms. and el gra ter g sign . Unlik s, typo ose let writin e d e th rm he ag is “ to t nted p etterfo ly use aphy n ri gr ed itio gl add h the p reatin repeat id, typo c , in it a phy ked w about ce and rdzij s a r g o in is du oo Typ osely l which repro rrit N e l n is c raffiti, at ca pher G .” h s t g r a tte or stem ypogr d le t a sy utch ricate b D As prefa with

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UPPERCASE DIACRITICS

ÄÜÖ ÈÉÀÁÒÓÙÚ LOWERCASE DIACRITICS

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