CONTACT US MEDIA KIT 2024 07818 056651 www.stayplayuk.co.uk info@stayplayuk.co.uk Attractions Accommodation Events Competitions Check out StayPlayUk - the go-to hub for epic family adventures and getaways! We're all about top-notch stays and thrilling attractions that scream family fun. Plus, we're matchmakers for stays and plays, making it a breeze for families to find brilliant ways to stay and play together!
ABOUT US
We are NEW, but that doesn't worry us!
We all have to start sometime! The site has been years in the making, finally launching in March 2024.
We have over 1000 accommodations and attractions featured on the website, all tailored specifically for families.
Our listings are curated by actual parents. Each listing undergoes thorough research to ensure we provide all the detailed information that is typically challenging to find in one location.
All of our accommodation and attraction listings feature nearby stays and plays. This helps families to find brilliant ways to spend precious time together.
THE EXCITING BIT! We have partnered with The Family Lowdown Facebook Group
This group has 1.2million family members. We can send email communication out to their 50K+ partner email database. LISTINGS ARE WRITTEN BY OUR TEAM OF UPLOADERS, WHO ARE ALL
Get ready for a blast in April 2024 with our new events section! Discover a treasure trove of festivals, seasonal fun, and loads more to keep families entertained.
LISTINGS ARE DETAILED AND RELATABLE - TAILORED TO FAMILIES!
MUMS!
Mums
Mums are often the travel planners. Our audience is 90% female.
Age 25-55
The average age of the mum is 29-44. Grandparents are also looking for inspiration.
Mobile first 90% of traffic is mobile or tabletdriven to reflect their busy, on-thego lifestyles.
Age of child
The
is diverse, however
OUR AUDIENCE
Family
StayPlayUk! OurpartnershipwithFamilyLowdownwillgiveyouuniqueaccessto1.2 millionfamiliesacrosstheUKviatheirprivateFacebookGroup. 1.2milliongroupmembers 700-800kdailyreach 1.5million+reactionspermonth 700kmonthlycomments 8k+postspermonth 8K+monthlymemberrequests 55Kemailsubscribers FAMILY LOWDOWN PARTNERSHIP
age of children
the core audience has primary-aged children. StayPlayUk will kick off the adventure with some social mingling over at the
Lowdown Facebook Group. These family enthusiasts are all about bonding time, exploring, and creating unforgettable moments with their gang. They're basically the dream squad for
Dedicated Listing Page
Editable throughout the year
Link to your booking URL
Written by StayPlayUk
All our listings are crafted by our team of parent uploaders to make sure we dish out the scoop that families crave. We'll jazz it up with your stunning photos and even sprinkle in a video.
And guess what? No hidden fees here, just the yearly charge to keep things rolling smoothly.
Dedicated Listing Page
Editable throughout the year
Link to your booking URL
Written by StayPlayUk
10 x Images
1 x Video
£ 105
ADD ON’S 5 x Weekly Homepage Featured Posts - £125 Additional listings charged at £65 per listing COMMISSION FREE LISTING PACKAGES
OPTIONS:
£ 195
x
Yearly Accommodation Listing *Billable in advance of listing live date. Automatic renewal yearly. Renewal Reminder Before Automatic Renewal. Up to 4 listing edits are available per year. Yearly Attraction Listing *Billable in advance of listing live date. Automatic renewal yearly. Renewal Reminder Before Automatic Renewal. Up to 4 listing edits are available per year. * * per year per year
10 x Images 1
Video
Dedicated Listing Page
Editable throughout the year
Link to your booking URL
Written by StayPlayUk
10 x Images
If you're already part of TXGB, get ready for a whirlwind of bookings on our platform! Get a sweet deal with a 7.5% commission fee on all your bookings.
If you’re not with TXGB yet, no worries! Joining TXGB is free, with just a tiny 2.5% booking fee. What’s more it’s super easy to join and start seeing those sales roll in.
Dedicated Listing Page
Editable throughout the year
Link to your booking URL
Written by StayPlayUk
10 x Images
1 x Video
£ 55
OPTIONS: Yearly Bookable Attraction Listing
7.5% COMMISSION LISTING PACKAGES
£ 95
*Billable in advance of listing live date. Automatic renewal yearly. Renewal Reminder Before Automatic Renewal. Up to 4 listing edits are available per year. *
Yearly Bookable Accommodation Listing *Billable in advance of listing live date. Automatic renewal yearly. Renewal Reminder Before Automatic Renewal. Up to 4 listing edits are available per year. * per year per year ADD ON’S 5 x Weekly Homepage Featured Posts - £125 Additional listings charged at £40 per listing
1 x Video
Sponsored Content Campaign + paid social
2 MONTH PROMOTION
Sponsored Content article written by StayPlayUk to client brief
Social Campaign to support content: Facebook Advert, 4 x FB posts + 4 x IG posts and IG 2 stories
2 x mentions in editorial newsletter sent to 23K subscribers
BENCHMARKS
5000 guaranteed page views on content article
1350 Add-on: Solus email
550 £ 250 PROMOTIONAL OPTIONS:
£
£
Sent to 23K subscribers, avr open rate 23.2%. Produced by StayPlayUk. Add-on: Offer Promoted on our offers page and via the paid social campaign.
CO-PROMOTIONAL OPTIONS:
Family Lowdown and Stay Play Sponsored Content Campaign
2 MONTH PROMOTION
Sponsored Content article written by StayPlayUk to client brief. Article hosted on StayPlay
Social Campaign to support content. Promoted on Family Lowdown’s Facebook Group. 1 x post per week
2 x mentions in Family Lowdown editorial newsletter sent to 55K subscribers
2 x mentions in StayPlayUk editorial newsletter sent to 23K subscribers
£ 1750
Add-ons: Solus emails
Family Lowdown Solus Email
55,000 subscribers
795
StayPlayUk Solus Email
23,000 subscribers
500
Hosted on StayPlayUk
data share Promoted socially by StayPlayUk and Family Lowdown
x solus emails (StayPlayUk) £ 1550* STAND-ALONE PROMOTIONAL OPTIONS: We get it - sometimes you just need a little spotlight in the quiet moments. That's why we've got a bunch of cool options to fit every goal and budget! £ 150 Your offer listed on our dedicated offers hub
link to your site
socially for two weeks - FB and IG posts
into Family Lowdown’s FB Group Promotional Offer *Billable in advance of live date * PROMOTED FOR 2 WEEKS Partner Competition PROMOTED FOR 6 WEEKS
x solus email (Family Lowdown)
x StayPlay editorial email + 2 x Family Lowdown email *Billable in advance of live date £ 1250 Yearly Listing included Promoted socially by StayPlayUk and Family Lowdown. Including FB advert
x solus email StayPlayUk
x solus email Family Lowdown Accommodation Listing Promotion *Billable in advance of live date PROMOTED FOR 1 MONTH
x StayPlay editorial email + 2 x Family Lowdown email * £ 1150 Yearly Listing included Promoted socially by StayPlayUk and Family Lowdown. Including FB advert 1 x solus email StayPlayUk 1 x solus email Family Lowdown Attraction Listing Promotion *Billable in advance of live date PROMOTED FOR 1 MONTH
x StayPlay editorial email + 2 x Family Lowdown email *
Opted-in
2
Direct
Promoted
Promoted
1
2
1
1
2
2