ASU Student Media: Media Kit 2022-2023

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Media Kit 2022 - 2023 Arizona State University
Contents at a Glance... 3 Dates and Numbers 4 Events 5 Outdoors 6 Online 7 Print 8 Newsletters 9 Packages & Promotions 10 Radio Advertising Looking for something in particular? Check here! Calendar and Statistics Back to Business, Taste of ASU News Racks, LCDs, and Posters Statepress.com, Social Media, State Press App, Targeted Digital Magazines: Welcome Back, State Press, Housing Guide State Press, SP Rewind and Student Media Newsletters, State Press Podcasts Mall Marketing Package, Promo Package, Giveaways, Need Advertising? Sun Devil Radio and Blaze radio

Fall Semester 2022

August 18 - First Day of Fall Classes

August 24 - Back to Business Fair

September 7 - State Press Magazine

October 5 - State Press Magazine

November 2 - State Press Magazine

November 2-3 - Housing Fair

December 5-10 - Finals Week

Spring Semester 2023

January 9 - First Day of Spring Classes

January 25 - Back to Business Fair

February 1 - State Press Magazine

March 1 - State Press Magazine

March 15-16 - Housing Fair

March 5-12 - Spring Break

April 5 - State Press Magazine

May 1-6 - Finals Week

July 2023 - Annual Housing Guide

Calendar
Statistics Enrollment by Campus Tempe: 54,866 Downtown: 11,721 Polytechnic: 5,545 West: 5,209 Total: 77,541 students Student Level Undergraduate: 64,716 Graduate: 13,165 Total: 77,541 students New Undergraduates First-Time Freshman: 14,250 Transfer Students: 4,601 Total New Undergraduates: 18,851 From University Office of Institutional Analysis, Fall 2021 Dates & Numbers

Events

Back to Business Fair

August 24, 2022 and January 25, 2023 Matthews Center, Tempe campus

Cost: $750 per vendor, per table Must provide a free College Survival item to students (i.e. Lanyard, deodorant, etc). These items can have your logo.

Cost: $950 per vendor, per table

If a vendor is just providing coupons or any infromational pieces and not a survival item.

Deadline to participate: August 1, 2022 for Fall January 2, 2023 for Spring

Taste of ASU

November 2-3, 2022, March 15-16 2023

Outside MU, Tempe campus

Cost: $800 per vendor

Reserve your booth space to provide free delicious food samples to students!

Deadline to participate: October 1, 2022 for Fall February 1, 2023 for Spring

News Racks

Billboard style ad panels are positioned on distribution newsracks filled with a rich variety of publications. These newsracks are located throughout all campuses in high traffic areas. Option

Ace 20.62 x 43.62 in $575 Jack 53.65 x 31.65 in $725 Queen 84.25 x 31.65 in $925 King 144.25 x 31.65 in $1,225 *All Artwork must be 100dpi to print

LCD Screens

The Memorial Union (MU) has LCD screens located throughout the building. LCD screens may be reserved on a monthly basis. Artwork should be sized at 1920 x 1080 pixels and should be formated as PNG or JPEG. *Restrictions apply; ask about video options.

Outdoors
Ad Size* Price
Per Month
Price Per Month Option Ad Size 1 Month 3 Months 6 Months LCD: ASU Student Club 1920 x 1080 px $200 $150 $125 LCD: ASU Department 1920 x 1080 px $200 $150 $125 LCD: Off Campus 1920 x 1080 px $250 $225 $200 LCD: National 1920 x 1080 px $300 $250 $225 Price Per Month Option Ad Size 1 Month 3 Months 6 Months Poster: Campus 22 x 28 inches** $350 $300 $250 Poster: Commerical 22 x 28 inches** $600 $500 $450 *Available weekly on a case by case basis ** All Artwork must be 300dpi to print Posters
Union
has poster cases located
the building.
may be reserved on
monthly basis.
apply.
The Memorial
(MU)
throughout
Locations
a
*Restrictions
Online Statepress.com Statepress.com produces its own student-run, independent, online news, student polls, photos and video. Option Ad Size Price Top Banner 728 x 90 px $950 per month Button 300 x 250 px $600 per month Premium Video Button 300 x 250 px $700 per month Sponsored Content 728 x 90 & 300 x 250 $1,600 per month Button Teaser 300 x 250 px $80 (3-day run) Native Ad Article + Artwork $1,600 per Article Masthead on Statepress.com Contact dede@asu.edu for information regarding our masthead options and pricing. Option Price Ad Size File Size Devils Link $150/Month Variable Variable 1 Tweet $35 1200 x 675 Pixels 15 MB 10 Tweets $300 ($30 ea) 1200 x 675 Pixels 15 MB Each 20 Tweets $500 ($25 ea) 1200 x 675 Pixels 15 MB Each 1 Instagram Post $60 1080 x 1080 Pixels 30 MB 1 Instagram Story $40 1080 x 1920 Pixels 30 MB 1 Facebook Post $60 1200 x 630 Pixels 45 MB 1 Facebook Story $40 1080 x 1920 Pixels 45 MB Social Media Your digital option to getting your social media content shared to a wider audience. Targeted Digital Your digital option to target your specific audience based on age, gender, interest, and geographical location. Tier 1 70,000 Impressions $1,500/month Tier 2 143,000 Impressions $2,500/month Tier 3 215,000 Impressions $3,500/month Custom options available starting $5,000/month Artwork sizes in pixels: 728x90, 300x250, 160x600, 300x600 State Press App Back and better than ever with a new look! Option Price/Month Devil Deals Coupon $40 Home Screen Banner $450 Footer Ads $650 *Subject to change Tier 1 83,000 Impressions $1,500/month Tier 2 166,000 Impressions $2,500/month Tier 3 250,000 Impressions $3,500/month Facebook/Instagram Please contact for artwork sizes. Contact dede@asu.edu for Native Ad artwork sizing and content approval

Welcome Back Magazine

Our new bi-annual publication, the Welcome Back Magazine, is a great resource for students to reference at the start of each new semester, full of everything to know that quarter. This is published Fall and Spring semesters, and is handed directly to incoming students.

Option

Back Cover

Ad Size Price

8.5 x 11 in $1,400

Inside Cover 8.5 x 11 in $1,300

Full Page 7.5 x 10 in $900

Half Page 7.5 x 5 in $750

Quarter Page 3.5 x 5 in $600

* All Artwork must be 300dpi to print

State Press Magazine

The State Press Magazine is a three-times-a-semester, student-ran, student-published magazine. This magazine is distributed across all 4 campuses, and is handed out to students at events.

Option

Ad

Sponsored Content 8.5 x 11 in $1,200 $2,300 $3,400

Inside Cover - Full Page 8.5 x 11 in $1,300 $2,500 $3,700 Full Page 8.5 x 11 in $900 $1,700 $2,500 Half Page 7.5 x 4.9 in $750 $1,400 $2,050 Quarter Page 3.5 x 4.9 in $550 $1,000 $1,450

Housing Guide

The ASU Off-Campus Housing Guide is published annually, and is a great resource for students interested in living off-campus, or needing advice on moving. This makes it a great option to maximize eyes on your business, because in addition to printed copies handed directly into the hands of students, it’s also published on the State Press Website year-round, and sent in email newsletters frequently.

Option

Back Cover

8.75 x 11.25 in $3,000

Inside Front Cover 8.75 x 11.25 in $2,500

Inside Back Cover 8.75 x 11.25 in $2,300

Premium Full Page 8.5 x 11 in $2,300-2,400

Full Page 8.5 x 11 in $2,200 Half Page 8 x 5.125 in $1,400

Quarter Page 3.875 x 5.125 in $1,200

Sponsor Content Logo 1.5 x 1.5 in $600

* All Artwork must be 300dpi to print * Contact for inquires into Full Page Cover Ads

Print
Ad Size Price
* All Artwork must be 300dpi to print Size 1 Issue Price 2 Issues Price 3 Issues Price
Back Cover - Full Page 8.5 x 11 in $1,400 $2,700 $4,000

SP Rewind Newsletter

SP Video Rewind

Please provide an ad that is 1080x1350 pixels. Please provide video submissions 7 days prior to the actual run date.

Student Media Weekly Newsletter

ASU Student Media provides students ASU related information as well as provides three ad options for you to get out to students around ASU.

ASU Statepress Podcast

ASU News Podcast focuses on the leading stories released by State Press. The ASU Sports Podcast focuses on the latest and breaking news in the world of ASU sports. ASU Centerstage Podcast focuses on performing arts such as music and theater. ASU Campus Life Podcast is a culture podcast focusing and targeted ASU Students. Option

Ad specs for the podcasts currently entail a .mp3 or .wav file / 15 seconds in length. Two ad spots are available per podcast.

ASU Centerstage Podcast Base Fee + $15 CPM ASU Campus Life Podcast Base Fee + $15 CPM

Option Price Ad Size Top Ad $3700 970 x 300 px Middle
$3000 600 x 300 px Bottom Ad $2500 320 x 200 px Newsletters
Price 970x300px ad $500 600x300px ad $475 320x200px ad $450
Ad
Option
Statepress produces its own independent content, including online news and features, student polls, photos and video.
Option Price 15 second video ad (commerical style) $750 10 second graphic displayed during 2 minute recap $600
Price
ASU News Podcast Base Fee + $15 CPM
ASU Sports Podcast Base Fee + $15 CPM

Packages and Promotions

Mall Marketing Package

Receive a big button with a two week run on the state press website along with a four hour mall marketing day on Cady mall at the Tempe Campus.

Promo Package

Includes

* limit 1 per semester per vendor

Giveaway

Vendor provides flyers and swag that will be passed out by ASU Student Media Staff. Rate depends on the event and date of distribution. Contact Student Media for more details and to arrange this marketing option.

Receive on quarter page ad in one issue of the State Press Magazine, one week Big Button on StatePress.com and two tweets on the State Press twitter account. Includes

Need Advertising Media?

ASU Student Media has the capacity to design custom print and digital advertising. Contact DeDe@asu. edu for details regarding price and timeframe. Not sure how to start; share information on your goals and budget so we can create a marketing campaign for you to review. If you do not find what you are looking for in our media kit, reach out as there are options available that are not included in this media kit.

Includes Price Big Button $300 Mall Marketing Day $150 Package Total $450
Price
$250
Quarter Page Ad
Big Button $300 Tweets (2) $50 Package Total $600
Rate 1 Event $500
- $1000
* limit 1 per semester per vendor

Radio Advertising

Sun Devil Radio

The Sun Devil Radio advertising option provides exposure to almost 10,000 students, faculty and community members every day thru the ASU Sun Devil Fitness center at each campus.

Commercial Production:

1. The Student Media team will write and produce one (1) :30 second radio commercial for your business or organization per semester at no charge for use on the Sun Devil Radio and beyond. Vendor must provide 75 to 80 words of text for each :30 second ad to be created by ASU Student Media.

2. If you already have a :30 second radio commercial, you can provide it to ASU Student Media in a MP3 format for use on the Sun Devil Radio. All ads will be approved by ASU Student Media prior to going live on the Sun Devil Radio. You can provide multiple commercials at one time to put into rotation. Vendor can change the commercials ads up to 3 times per month for the length of the campaign.

Tempe

Building Hours: Mon-Fri (6am to 11pm) Sat-Sun (9am to 11pm)

Total Weekly Hours: 113 hrs./week during the academic year (excluding holidays)

West, Downtown, or Polytechnic Campus:

*Full-Year Discount: Deduct 10% from total if purchasing 12 months.

Building Hours: Mon-Th (6am to 11pm) Fri (6am to 9pm) Sat-Sun (9am to 9pm)

Total Weekly Hours: 107 hrs./week during the academic year (excluding holidays)

Price
Per
Price
Per Day Price
Per
Price
$600
Campus: Fall (Sept-Dec) Spring (Jan-Apr) Summer (May-Aug) Total Investment Package
Ads
Day
Ads
Ads
Day
Ads Per Day Maroon
5 $600 5 $300 5 $1350 5 Gold $900 10 $900 10 $450 10 $2025 10 Inferno $1200 15 $1200 15 $600 15 $2700 15
*Full-Year Discount: Deduct 10% from total if purchasing 12 months. Fall (Sept-Dec) Spring (Jan-Apr) Summer (May-Aug) Total Investment Package Price Ads Per Day Price Ads Per Day Price Ads Per Day Price Ads Per Day Maroon $68 5 $68 5 $34 5 $150 5 Gold $90 7 $90 7 $45 7 $200 7 Inferno $180 10 to 12 $180 10 to 12 $90 10 to 12 $405 10 to 12

Blaze radio

Blaze radio is the official student radio station at Arizona State University. The Blaze is live daily online and outside in the downtown area of Phoenix on Taylor Mall at ASU. Commercial

Radio Advertising
Production:
Downtown / Taylor Mall: Per Month Fall (Sept-Dec) Spring (Jan-Apr) Full Year Discounted Package Price Ads Per Day Price Ads Per Day Price Ads Per Day Price Ads Per Day Maroon $150 5 $600 5 $600 5 $1080 5 Gold $225 10 $900 10 $900 10 $1620 10 Inferno $300 15 $1200 15 $1200 15 $2160 15 *Full-Year Discount: Deduct 10% from total if purchasing 12 months. Building Hours: Mon-Fri (8am to 5pm), excluding holidays
Football
Coverage Sponsorship: Football game feed averages 1600 online listeners with additional live streaming on ASU
and in
Sun Devil Fitness Centers. Option Rate Ad Frequency Football Game Coverage Sponsorship $500 four 30-second commercials
1. Ad must be in an MP3 format for use on The Blaze. All ads must be submitted 10 days prior to going live in order to obtain official approval from The Blaze staff. You can provide multiple commercials at one time to put into radio rotation (maximum of 3 ads.) You can change the commercials you provide with approval from The Blaze. There is a limit of three ads per month rotation.
Live
Game
downtown campus
all of ASU’s

Contract and Copy Regulations

The State Press reserves the right to reject or edit any advertising. Advertising will be refused if it is offensive, ambiguous or deceptive, making the product or service unclear or open to misrepresentation; if it advertises illegal organizations or activities; if it maligns identifiable persons, races, religions or professions; if it is not accurate or truthful; or if it is otherwise determined unacceptable by a Student Advertising Board in consultation with the Advertising Manager. Make good/adjustments will be considered only for those advertisements where errors occur in the following: business/group name; address or phone number; item price; date; time; or place of event.

The error must be solely the fault of The State Press. Adjustments will not exceed the cost of the advertisement and will be based on the portion of the advertisement nullified by the error. Minor spelling errors will not qualify for adjustment. Requests must be registered to the Advertising Manager within 48 hours of publication to qualify, otherwise the advertiser accepts full responsibility. No proof will be furnished on any advertisement received after deadline. Advertiser agrees to indemnify and hold harmless the State of Arizona, Arizona Board of Regents, ASU Student Media, its Board of Trustees and its officers, agents and employees from and against any and all loss, cost and expense, including reasonable attorney fees for actions by third parties, including those arising from trademark, copyright or privacy claims and inaccurate or misleading advertising resulting from the publication of advertisement.

Terms of Payment

All advertising rates are non-commissionable, net rates. No cash discounts.

All advertising is prepaid unless credit is approved through ASU Student Media Business Office.

Make checks payable to ASU Student Media. Visa, Mastercard and American Express accepted. When paying by credit card, include name of business, address, name of cardholder, card number, expiration date and the security code. Cash, personal or cashiers checks and money orders are accepted.

Invoices/statements are issued monthly for credit approved advertisers. Terms are net 30 days; any amount open in excess of 30 days is considered past due and subject to a .0833% late fee.

All political advertising must be pre-paid. Bar and restaurant ads require pre-payment unless credit has been established with ASU Student Media.

480-965-9515 display.advertising@asu.edu PO Box 871502 Tempe,
85287
AZ
Student Media
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