Plan It Magazine Spring 2025

M E T R O

D E T R O I T ’ S

EVE N T

PL A N N I N G

R E S O U R C E

F E AT U R I N G

REAL TALK FROM EVENT PROS TRENDS SPIRIT-FREE EXPERIENCES AND MORE S PRING

2 02 5

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EMMA AND STACEY are the co-owners of Winning Imprints and Custom Trophies, a woman-owned and operated local shop, specializing in awards and trophies, personalized and branded apparel and promotions products. Our store has been serving the Metro Detroit area for over 35 years.

WINNINGIMPRINTS.COM

(248) 681-3191

SALES@WINNINGIMPRINTS.COM 3305 ORCHARD L AKE ROAD • KEEGO HARBOR, MI

LETTER FROM THE PRESIDENT

CONTRIBUTORS Publisher Star Trax Events

As we proudly present the 26th edition of PLAN IT MAGAZINE, we reflect on the incredible journey that brought us here. When we first launched, we never anticipated the immense growth of this publication or the overwhelming need for this valuable resource. Yet, through the dedication of our community and the ever-evolving landscape of event planning, this magazine has become an indispensable guide for planning a myriad of celebrations and gatherings in Metro Detroit.

It is with great excitement that we bring you the latest insights, trends, and expert advice from the ever-evolving world of events. As we continue to push boundaries and create unforgettable experiences, it’s essential to stay ahead of industry trends, embrace innovation, and refine the art of exceptional event execution.

President Geoff Kretchmer Marketing Director Becca Schlussel Creative Director Michael Hnatiuk

PHOTOGRAPHERS Abby Rose Photo Brett Mountain Photography Dianne Scafone Photography Kate Saler Photography

In this issue, we explore the top event trends shaping the industry, from immersive experiences to sustainable event practices and cutting-edge technology that enhance engagement. Our industry is dynamic, and keeping pace with these trends allows us to craft events that resonate with our audiences and leave lasting impressions.

We also bring you invaluable advice from seasoned event professionals who have mastered the art of planning and execution. Their insights will guide you in overcoming challenges, refining your strategies, and elevating your events to new heights. Learning from the best ensures that we continue to raise the bar in our craft.

Attention to detail sets a good event apart from an extraordinary one. It’s the small touches— thoughtful décor, seamless logistics, and personalized elements—that create meaningful connections and lasting memories. In this issue, we highlight the importance of meticulous planning and how the smallest details can have the biggest impact.

At the core of every successful event is exceptional customer service. Whether working with clients, vendors, or attendees, going above and beyond expectations fosters loyalty and trust. We have built our business on this foundation. We want to ensure that every event we create is a remarkable experience for all involved.

Lieberman Photography Rosy and Shaun Photography Twelve24 Events Cover photo by Twelve24 Events from Charlotte's Bat Mitzvah

THE TEAM President Geoff Kretchmer Partner Brian Siegel Vice President Shannon McConnell Vice President Jen Ajlouny Event & Branding Specialist Jacquelyn Dorris Event Manager Ellie Bachman Event Associate Aidan Siegal Marketing Director Becca Schlussel Creative Director Michael Hnatiuk

We hope this issue serves as an inspiration and a valuable resource for your event planning journey.

If you are picking up this resource as a vendor, thank you for your dedication to this incredible industry. For those in the throes of planning events in Metro Detroit, we look forward to seeing the remarkable experiences you bring to life.

Social Media Director Olga Hnatiuk Production Director Jimmy Lees A/V Technician Jerome Palmeri Valet Director Todd Duggins Valet Director Blaine Tikey Office Manager Loren Stone Controller Cindy Timoff Accountant Amy Dunlap

Geoff Kretchmer President Star Trax Events • Twelve24 Events

Maintenance Director Brian Cafmeyer

2560 Wolcott • Ferndale, MI 48220

twelve24events.com • (248) 263-6300 info@twelve24events.com

5-6 DETAILS 9 - 11 INSIDE THE INDUSTRY REAL TALK FROM EVENT PROS

16 PLANNING WITH PURPOSE FROM CONCEPT TO CELEBRATION

19 - 23 PARTY SPOTLIGHT 25 - 26 EVENT TRENDS 28 THE ART OF MOCKTAILS ELEVATING EVENTS WITH SIGNATURE SPIRIT-FREE SIPS

30 - 34 ADVERTORIALS 37 ADVERTISER DIRECTORY

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Photos by Dianne Scafone Photography

nce you select your venue and assemble your team of event professionals, the next step is bringing your vision to life! Details, details, details! Some elements are obvious – like the floorplan and timeline. Others might seem insignificant and small-scale, such as the number of cocktail napkins to order, the pattern of the linens, and the shape of the tables, just to mention a few. When working with an event planner, these pieces will all be managed and taken care of for you. If you choose to plan, manage, and oversee your event, we’ve compiled a list of questions that will guide you in preparing and creating your special occasion.

Do I need an on-site coordinator or a day-of manager for my event?

A venue’s on-site coordinator is different than a day-of manager. The on-site coordinator oversees logistics specific to the venue, such as setup, lighting, catering, and adherence to venue policies. The day-of manager is responsible for overseeing the entire event, including coordinating with vendors, managing the timeline, and troubleshooting issues as they arise.

The day-of manager is hired by the event host and works on their behalf. We always recommend that every full-scale event hire a day-of manager. This is an expense you do not want to skip.

How many extra invitations should I order?

Ordering extra invitations is essential—add at least ten for last-minute guest additions or for invitations that were lost in the mail. Also be sure to order more envelopes to match.

How many bartenders should I hire?

Who creates the event timeline?

We always recommend one bartender for 50 guests. A 200-person

It is the event planner’s role to plan out and coordinate every detail of your event. This includes key

event should have four bartenders: four will be servers, while one will

activities, deadlines, and milestones for planning and executing your event, as well as day-of tasks.

be a floater and restock ice and accoutrements.

These include load-in and load-out schedules, catering and service times for each food course, and direction and specifics for entertainment and musicians.

Should I include a printed menu at each place setting?

When you have food stations with multiple options, a menu can let guests know their choices, avoid confusion, and enhance flow. Even with a plated meal, a custom branded menu is always a nice touch and lets guests know what to expect. Hosts have also added personal messages to their menu cards, thanking guests for joining and celebrating the occasion with them.

Should I have assigned seating at my event?

If you provide seating for every guest, a seating chart is recommended, whether it is a place card table, wall, or other creative way for your guests to easily find their seat. If you are having a cocktail party without formal seating, you can skip the seating arrangements and guests will congregate wherever they please.

How many hors d'oeuvres do I need?

People are hungry when they arrive at an event and love to snack while sipping a cocktail.

At a minimum, five appetizer choices and five pieces per person are recommended.

Should I give my guests a giveaway item?

Providing a souvenir is not required, but it can be a thoughtful touch that makes the event more memorable for guests. Giveaway items can be placed at each seat or can be passed out at the end of the night as guests exit the venue. If the item is an article of clothing, we recommend personalizing it with your event logo or colors so that guests will remember their experience long after the event has concluded.

Who do I tip at the end of the event?

Tipping is always voluntary – but it is highly recommended to tip anyone who provides a service, such as servers, bartenders, event planners, photographer, etc. If gratuity has already been added to the final invoice, then tipping for that service is not required.

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When you are tasked with planning an event, no matter what the scope

INSIDEthe INDUSTRY real talk from event pros Photo by Brett Mountain Photography

or occasion, we all tend to look for ideas and inspiration online. The industry professionals that make events “happen” in Metro Detroit recently got together and shared how they get their inspiration and how things they have seen, touched, and tasted have enhanced events.

From intimate gatherings to grand galas, Metro Detroit's event scene is as diverse as the city itself. Event professionals pull from a rich tapestry of cultural influences, local trends, and innovative ideas to craft unforgettable experiences. Whether discovering unique venues tucked away in the city's vibrant neighborhoods, incorporating locally sourced cuisine that delights the palate, or experimenting with cutting-edge technology to create immersive atmospheres, their creativity knows no bounds.

In this article, we delve into the minds of these event experts to uncover the trends, inspirations, and behind-the-scenes moments that transform ordinary events into extraordinary experiences. Get ready to explore the sights, sounds, and flavors that are shaping Metro Detroit's dynamic event landscape and find your spark of inspiration for your next big occasion.

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We draw inspiration from a variety of sources, including social media platforms for the latest trends and presentations. Traveling also plays a role in our creative process. Who doesn't love a vacation where you explore unique flavors and learn new techniques?! We like to stay curious and open to new experiences. We are always seeking fresh ideas that elevate and create memorable events for our clients. Personalization begins with truly understanding our client’s vision. By actively listening to their ideas, we tailor every detail to reflect their unique style. We ask thoughtful questions, design custom menus inspired by their favorite cuisines, and keep them involved throughout the process.

On the menu? Finger Foods, One Bite Delights!

Kristina Montalto • Kristina's Catering

The most memorable aspect of setting up floral for an event is seeing a I love all the little

client walk into the room just as we’re finishing up the full design.

touches. From

All the hard work that our team and all the other vendors have put into

creative place cards

the final design makes it so worthwhile when we see the final product –

to custom carvings and everything in between!

For planning inspiration,

together! That’s the best! And once the client walks in, it’s even better! I love to travel, and I get a lot of inspiration from where I go and what I see: a good restaurant or bar with a fabulous interior sparks creativity; nature is another great

I have attended the Wedding

motivator for me – encouraging me to think outside the box. Customization is key to each

MBA in Las Vegas many times. Each year, I am

event. We strive to tell a story with our floral and décor that showcases our client’s vision.

invigorated with new ideas and love bringing “home” suggestions and creative elements for my clients. My firm belief is that every party

On the menu? Feed me, I'm not picky!

Kevin Miller • Stem Event Design

should focus on what is important to the client.

The timeline for these events should reflect the priorities of the couple, or the family.

On the menu? I love GOOEY Chocolate Chip Cookies Pat Blackwell • The Red Coat Ladies

With events, your Save-The-Date or Invitation is the first thing that your guests will see – it sets the stage for your celebration. The Thank You Note is the last impression – the ‘closing’ of the event – and the final thing they will see. Both are important times to consider personalization that will leave a mark and impression. From color and font to logo and monogram design - carrying these small details throughout your special day makes a big impact. "Event Branding" is orchestrating all these details so that everything is cohesive from beginning

Recently, an event we hosted had a “fishing for your own dinner” station.

It was incredibly cool and very memorable! If I need inspiration, I tend to

to end. Whether it’s place cards, menus, coasters, or napkins, coordination is key and will have a lasting impact on your event! I love helping clients see their vision through by suggesting lots of ways to make their event memorable.

On the menu? APPETIZERS!! Pigs-in-a-Blanket are a must-have!

Franci Hirsch • The Paper Press

use AI and Chat GPT. We have relationships with many different vendors which allow us to see lots of different styles and ideas. We know who to ask and where to look when a client has specific requirements and requests. We love an opportunity to tailormake events based on our client’s needs so that each is unique and special in its own way!

On the menu? I really like “create your own stations”- bowls, tacos, and noodles! And I will never say no to sushi. 😊 Alix Heinz • Live Nation

I love creating personal and immersive designs that honor my client’s personality and preferences. Custom art and furniture, LED walls, pop culture, and curated interactive activities are my top favorites this year. Inspiration for event design is everywhere. Restaurants (design and menu), fashion, travel, and art. I love finding new ways to incorporate unexpected elements and textures. Finding new twists on event personalization is a key element - focusing on signature cocktails, custom napkins, straws, stirrers, and coasters.

On the menu? Build your own salads. bowls, ramen, and more.

Jen Ajlouny • Twelve24 Events

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Recently an event incorporated couches and soft seating into the design - which

Memorable menus

the guests loved. An interactive, made-to-order SWAG station is also a cool

are built alongside

enhancement that I have seen enjoyed by both kids and adults. I have worked

our client’s tastebuds.

with many talented vendors who are always willing to change the atmosphere

Personality and

and am inspired by their creativity! Every client is different, and we love creating timelines that enhance their goals at our venue. When asked to think outside the box, our answer is always YES – let’s figure out how to make that happen!

personalization are both key. I always want to know what my client LOVES. Whatever it is, we find a way to incorporate it into

On the menu? Fun appetizers and brownies (they are to die for!) from Annabelle’s and Co. Catering Elaine Matthews • High Velocity Sports

the menu and presentation. I find inspiration for cuisine and vessels while traveling, in magazines, and at other events. When a planner has a great idea, it gets me excited to execute it for them. The food should be delicious and beautiful!

On the menu? Variety. Something for everyone!

I have been to a lot of events, and I am still in awe of the ways the pros

Julie Herman • Annabel's & Co. Catering

implement all the details. The cute vessels for appetizers, catchy signs and sayings, and stunning tablescapes are among some of the favorites when it comes to personalization. Our team gets inspiration from online design materials and national event photos. During the discovery phase with each client, we can understand what is most important and then make suggestions from there. It’s my favorite part!

On the menu? LOTS of appetizers. I appreciate vegetarian options too!

Becca Schlussel • Twelve24 Events

Recently, I had the opportunity to work with a large nonprofit that allowed us to customize a 50foot LED wall entrance with interactive content, followed by video mapping that outlined

At a recent event I attended, there was an interactive mirrored man and a

different ways they are helping to impact the

performer on stilts. The guests were engaged and enamored. For fresh

medical field. The entire event was designed to

ideas on composition, lighting, and storytelling, we are inspired by wedding

be a modern, hands-on experience that included

cinematography and lifestyle photography. Our team takes its time getting

virtual reality and immersive 3D modeling. We

to know our clients and personalizing our services. We customize everything

never know what is next! It is exciting to be part of

to their needs and wants. This is how we can create one-of-a-kind keepsakes that reflect our clientele’s vision.

On the menu? SUSHI, always Sushi!

Aaron Rudman • Blue Puffin Media

events where medical advancements are being documented. Routinely, our team brainstorms ways to set our clients' events apart. Our inspiration comes from our travels, hotel stays, and even our nights out with friends.

On the menu? Fun passed appetizers served in unique vessels - everything tastes better when the presentation is custom and cool!

I love when I can meet with a family before taking their pictures. I get to know them and their preferences beforehand, leaving nothing to chance onsite. Am I taking large family group photos? Does the client want individual pictures of each table? Our team can personalize our services based on what is important to each client. I love having the names of special guests in attendance, as well.

When not shooting or editing photos, I spend time looking for inspiration on social media. I love to see what is new and trendy in the world of event photography.

On the menu? When I am given the opportunity to eat, I do love SUSHI! Ron Lieberman • Lieberman Photography

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Shannon McConnell • Twelve24 Events

LINENS • OVERLAYS • RUNNERS • CHAIR COVERS • SASHES • NAPKINS • CHAIRS CHAIR PADS • CHARGER PLATES • TABLES • AND MORE! A FULL-SERVICE EVENT RENTAL COMPANY WITH A VAST INVENTORY FOR YOU TO CREATE YOUR MASTERPIECE EVENT!

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FERNDALE, MI

AFFAIRS TO REMEMBER

LINENHERO.COM

RENTAL WORLD

(855) 269-4376

EVENT DESIGN CENTER

PLANNING PURPOSE W I T H

from concept to celebration

Start early and plan ahead The earlier you start, the better! Begin your planning process at least 6-9 months in advance. This gives you plenty of time to secure your desired venue, book vendors, and finalize details without feeling rushed. Clearly define your event's purpose and goals. Is it to celebrate, educate, or raise funds? Understanding the overall objective will guide all your decisions, from venue selection to entertainment and décor.

Create a detailed budget Set a realistic budget and break it down into categories like venue, food, décor, entertainment, logistics, and miscellaneous. Always leave a contingency fund of about 10-15% for unexpected costs.

Choose the right venue Ensure that your venue aligns with the theme, accommodates your guest list, and offers necessary amenities like AV equipment, parking, and catering. Don’t forget to check the venue’s availability and ensure it fits within your budget!

Prioritize guest experience Focus on your guests' experience—ensure the event is engaging, fun, and memorable.

Whether it’s through entertainment, food, or interaction, your guests should feel valued and well taken care of.

Have a clear event timeline Create a detailed event timeline, including setup, the order of activities, and when each vendor or service is expected to arrive. Share this timeline with your team and vendors to ensure everything flows smoothly on the day of the event.

Book reliable vendors Choose trusted, experienced vendors who align with your event’s style and budget.

Get referrals, read online reviews, and communicate your expectations clearly.

Don't forget about the details Pay attention to small touches like personalized signage, seating arrangements, name tags, and party favors. These things can make your event feel special and thoughtful.

Think about lighting and atmosphere Lighting can transform a space. Use lighting strategically to set the mood, highlight key areas, or create visual interest. Low-cost options like string lights or candles can go a long way in enhancing ambiance.

Have a plan for unexpected situations Have a backup plan in place in case of bad weather (for outdoor events), technology malfunctions, or vendor delays. Keep contact information for all vendors handy.

Follow up and thank your guests After the event, take the time to thank your guests and vendors for their time and participation. Sending thank-you notes or follow-up emails adds a personal touch and helps build relationships for future events.

Stay calm and enjoy the process Planning an event can be stressful, but remember that it’s all about creating memories.

Don’t forget to enjoy the journey, celebrate the little victories, and stay flexible when things don’t go exactly as planned.

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PARTY SPOTLIGHT F E AT U R I N G AN URBAN GRAFFITI

BAR MITZVAH A DR. PEPPER LOVER'S

THEMED CELEBRATION A SPOOKY

HALLOWEEN CARNIVAL A S K AT E B OA R D E R ' S D R E A M

BAR MITZVAH

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DETAILS SAW Y E R B A R M I T ZVA H Event Planning + Design Twelve24 Events Photography Kate Saler Photography Videography Blue Puffin Media Décor + Floral Debbie LeClaire Designs Catering Platinum Dish Catering Linens Linen Hero Rentals Band Ayd Events Group, Elegant Events, Event Theory, Pruett Custom Events, UDesign Event Rentals Entertainment Star Trax Events Day of Management The Red Coat Ladies Venue Temple Beth El

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DETAILS F I S C H E R B A R M I T ZVA H Event Planning + Design Twelve24 Events Photography Abby Rose Photo Videography Sider Mill Video Décor + Floral Debbie LeClaire Designs LED Wall New D Media Custom Builds DBaker Designs Linens Linen Hero Catering Platinum Dish Catering Specialty Desserts Detroit Mini Donut, Newora Coffee Rentals Band Ayd Events Group, Detroit Vinyl Wraps, Display Group, Events and Beyond, Pruett Custom Events, UDesign Event Rentals Entertainment Star Trax Events, SJ Violin Day of Management The Red Coat Ladies Venue Temple Beth El

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DETAILS H A L LOW E E N CA R N I VA L Event Planning + Design Twelve24 Events Photography + Videography Twelve24 Events LED Wall New D Media Rentals Band Ayd Events Group, Carnival Bounce, DBaker Designs, Detroit Vinyl Wraps, Linen Hero Pruett Custom Events, Trailer Events, UDesign Event Rentals, Wahl Tents Food + Beverages Affy Tapple, BellaVino, Brick Oven Boys, Cookieee Boys, Detroit House of Mac, Franklin Cider Mill, Le Detroit Macaron, Lemondaze Mobile Cart, M Street Baking, Spun Sugar Detroit, Twisted Burger Food Truck Entertainment 7 Stone Management, Release Detroit, Star Trax Events

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DETAILS W YAT T B A R M I T Z VA H Event Planning + Design Twelve24 Events Photography Lieberman Photography Floral Flower Boutique Detroit Linens Linen Hero LED Wall New D Media Décor Detroit Vinyl Wraps Catering Cutting Edge Cuisine Late Night Hunter House Hamburgers Rentals Band Ayd Events Group, Events and Beyond, Event Theory, Pruett Custom Events, UDesign Event Rentals Entertainment Star Trax Events Day of Management The Red Coat Ladies Venue M1 Concourse Transportation Trinity Transportation

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EVENT TRENDS Photos by Brett Mountain Photography

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PRACTICAL SWAG What you put your name on matters! Choose keepsakes that guests will value. When people use these items in their daily lives, they become walking advertisements, effectively extending the brand’s reach. Be creative! A custom candle will spark a memory of a brand or event every time it is lit.

A branded tote will accompany you to the grocery store, building brand awareness and loyalty. Personalized water bottles are practical items that are both eco-friendly and cater to a fundamental need. Other fan favorites include custom blankets for cold gatherings, sleep masks promising “sweet dreams,” and branded packing cubes for those on the go. Giving high-quality, useful swag can foster a positive impression, building a stronger connection with customers.

LOUNGE These event spaces have become popular for corporate gatherings or industry events, offering attendees a relaxed, yet engaging environment. Designed for comfort and conversation, lounge spaces are conducive to learning, networking, presenting, and dining. Mixed seating options, soothing colors with soft lighting, and wellness-focused features including hydration stations, memory care, and relaxation components are key to creating a space where attendees can regroup, recharge, or relax.

BOLD ENTRIES The moment your guests arrive should be a moment worth remembering!

Bold and dramatic event entrances make a powerful first impression and can be customized to fit nearly any event theme. Whether it’s a decorated doorway or a branded, immersive entryway, bold entrances help elevate an event by aligning the décor with the theme and giving guests a preview of the experience awaiting them.

OFF THE WALL WALLPAPER Using wallpaper as décor at events can be a highly effective way to transform a space, create ambiance, and enhance the overall aesthetic. Bold patterns, abstracts, or landscapes can help create a backdrop or scene beyond the ordinary. Furniture and bar wraps, bathroom door covers, custom photo ops, serving trays, and more. This trend can enhance the visual impact of your event décor, creating a memorable experience for guests.

POWER PETALS Oversized faux florals are gaining significant popularity in event décor, especially as stunning backdrops and entryway installations. While faux florals are not meant to replace the sustainable beauty from traditional floral designs, they work exceptionally well when mingled with cut flower arrangements. Together, these two floral options create striking visual focal points and aesthetics that incorporate an eco-friendly element alongside the natural beauty of fresh flowers.

MOCKTAILS With health and wellness at the forefront of many minds and bodies, there has been a huge increase in signature alcohol-free sips. Many people are opting for mocktails at social gatherings and events, reflecting a growing desire for inclusive, beverage choices that focus on alcohol-free natural flavors.

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MOCKTAILS elevating events with spirit-free sips

signature

recipes

citrus spritz | 2 oz orange juice | orange slice for garnish

4 oz sparkling water ocktails are an opportunity to enhance the experience of your event with creativity, inclusivity, and style without the buzz. Offering thoughtfully crafted mocktails ensures that every guest, regardless of their drinking preferences, can enjoy a delicious and refreshing beverage. Whether you're

½ oz lime juice

Instructions: Pour ingredients over ice, stir gently, and garnish.

hosting a wedding, corporate gathering, or themed celebration, mocktails provide a sophisticated

berry fizz

alternative that allows everyone to raise a glass and toast to the occasion.

3 oz cranberry juice

| 2 oz ginger ale | fresh berries for garnish

½ oz lemon juice

With the right balance of flavor, presentation, and creativity, alcohol-free beverages can be just as exciting as their spirited counterparts.

One of the most exciting aspects of serving mocktails is the ability to customize them to match the theme and vibe of your event. You can play with colors, flavors, and presentation to create drinks that not only taste amazing but also serve as a visual highlight. Incorporate fresh ingredients, unique garnishes, and even personalized drink names to add an extra touch of fun and exclusivity to your menu. Let's raise our glasses and celebrate in style!

Instructions: Mix over ice, stir, and garnish with fresh berries.

tropical breeze | 2 oz coconut water | cherry garnish

3 oz pineapple juice ½ oz grenadine

Instructions: Layer ingredients over ice and stir lightly.

minty lime cooler 4 oz club soda

| 1 oz fresh lime juice | fresh mint leaves

½ oz simple syrup

Instructions: Muddle mint with syrup, add lime juice, ice, and top with club soda.

sunset sipper 3 oz mango juice ½ oz grenadine

| 2 oz club soda | orange wedge

Instructions: Pour mango juice over ice, top with club soda, and drizzle grenadine for a layered effect.

cherry fizz | 2 oz ginger ale | cherry

3 oz black cherry juice ½ oz lime juice

Instructions: Stir over ice and garnish with a cherry.

lavender lemonade sparkler 4 oz lemonade

| 1 oz club soda | lemon wheel

½ oz lavender syrup

Instructions: Stir ingredients together over ice and garnish.

coconut mojito | 2 oz club soda | fresh mint leaves

3 oz coconut water ½ oz lime juice

Instructions: Muddle mint with lime juice, add coconut water and ice, then top with club soda.

pineapple ginger punch | 2 oz ginger beer | pineapple wedge

3 oz pineapple juice ½ oz lime juice

Instructions: Stir over ice and garnish.

raspberry rose spritz | 1 oz rose water | fresh raspberries

3 oz raspberry juice 2 oz club soda

Instructions: Mix over ice, stir, and top with club soda.

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A DV E R T O R IA L

FLOWERS byAMORE

Rosy and Shaun Photography

Since 2006, owner Zina Yono has specialized in floral design for weddings and extraordinary events. This attentive

“There are not enough words to thank Sue and Zina for the

company focuses on making every celebration a true reflection of your story and your style. Meeting each family gives

incredible job they did for our wedding. From the flowers to

them an opportunity to learn about their vision, as well as their traditions. No matter the style they love, a floral sample

the linens, lighting, and overall aesthetic of our wedding -

presentation is created for each client to see up close and personal the floral, vessels and textiles they plan to use

everything was perfect! They were professional, organized,

before each celebration, no matter the occasion.

and patient, which was especially important since we planned our wedding from out of town. They listened to

FLOWERS BY AMORE has an extensive list of offerings, including centerpieces, backdrops, aisle, arch,

us, took our ideas, and made them ten million times better

ceiling installations, photo opps, bouquets, boutonnieres, corsages, and more. Their creativity is unmatched, and their

than we could have ever imagined! We are still receiving

customer service is just as exceptional as their attention to detail.

compliments!" - Courtney G.

“We wanted a wintery vibe without it looking like it was the holidays. Zina nailed it! She incorporated beautiful tones of burgundy, soft pink, white, orange and a variety of greenery. The texture in our bouquets was fabulous and exactly what

ZINA YONO Owner

we wanted! The tables at our reception looked AMAZING. We received a lot of compliments from our guests on how

flowersbyamore.com • (248) 669-6990

beautiful the flowers were. Our chuppah was STUNNING! We are excited to get our professional photos back to relive the day and appreciate the work from Zina and her team. Thank you for making our wedding come to life!”

- Samantha S. Flowers By Amore has a boutique in West Bloomfield, Michigan, and creates custom floral design all throughout Metro Detroit, Ann Arbor and Lansing. They will also travel out of state.

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A DV E R T O R I A L

STAR TRAX VALET PARKING STAR TRAX VALET has been providing car parking services since 1993. What began as a small, independent car parking business, is now a company with 300+ valet parkers that services private, corporate, and non-profit clients. Star Trax Valet can handle any size valet job with ease. Star Trax also offers traffic direction and shuttle services.

“Our goal has never been to be the largest valet service, just the best,” says Todd Duggins, valet department President. “When you hire Star Trax Valet’s fully bonded and insured parking team, you can relax, knowing that your guest’s experience will be simply remarkable. We pride ourselves on our team always being professional, polite, and happy in every location and at every event they’re involved in.”

Star Trax Valet is not just about parking cars; it’s about providing a “white glove” experience. “We strive to ensure that a positive, successful, and friendly encounter is re-enforced at each and every occasion and interaction,” says Blaine Tikey, Director of Valet, “We create memorable, lasting impressions and experiences for our clients and their guests with our attentive courteous service. We understand that parking is the first and last impression to an event, and we are responsible for setting the proper tone and providing an exceptional experience.”

While Star Trax Valet’s business continues to grow each year, the goal has never changed: to provide the highest level of valet parking service that always exceeds clients’ expectations.

TODD DUGGINS Valet Director

startrax.com • (248) 263-6300

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A DV E R T O R I A L

PARADISE PARK

Paradise Park has become a renowned venue, hosting an impressive average of 400-500 events each year. From field trips and community

Welcome to PARADISE PARK, where dreams

events with local non-profits to summer concerts, graduation parties,

turn into reality! Since its grand opening in

simchas, mitzvahs, wedding receptions, and beyond - this venue

August of 2005, this magical wonderland has

has become the go-to destination for unforgettable moments. Their

been delighting guests of all ages. Inspired by

experience in event planning has taught them exactly what clients need

the dreams of their two young sons, aged 9 and

and deserve – a highly skilled culinary team to tantalize taste buds,

11 at the time, the owners set out to create a

professional hosts and bartenders to elevate the event experience, and

fun-filled haven for everyone to enjoy.

an attentive event manager to guide families every step of the way.

Nestled on a sprawling 10-acre expanse,

When it comes to creating cherished memories, Paradise Park knows

Paradise Park debuted with an array of

no boundaries. Discover the perfect venue for an unforgettable event

exhilarating attractions, including a captivating

and celebrate your special occasion in style. Let the magic of Paradise

mini golf course, a thrilling formula go-kart track,

Park turn dreams into reality!

Olympic-grade trampolines, an exciting 26-foot climbing wall, heart-pounding laser tag, and an arcade filled with endless amusement. But the magic didn't stop there.

KRISTINA VALENTINE Over the years, Paradise Park has undergone remarkable transformations, introducing enticing new

paradiseparknovi.com • (248) 735-1050

upgrades to delight its visitors. The addition of spectacular new attractions, a full-service bar, and the creation of a breathtaking pavilion banquet center elevated the experience to new heights.

The crown jewel of Paradise Park is its breathtaking 5,000 square foot pavilion banquet center. Imagine celebrating your special occasion surrounded by sheer elegance and convenience. The event space comes equipped with a full-service bar, top-notch audio and video systems, and programmable lighting to set the mood just right. For comfort and versatility, the center features cathedral-style drop-down walls and large industrial-grade ceiling fans. Guests can also revel in the inviting outdoor patio, complete with two natural gas fireplaces that add a touch of warmth and coziness to any gathering.

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For businesses undergoing kitchen renovations or facing emergency situations, Trailer Events provide state-of-the-art, NSF-approved mobile kitchens. Fully equipped and licensed, these units allow you to continue operations without disruption, ensuring a clean, safe, and fully functional food prep environment when you need it most. Hosting an event at a fantastic location without a kitchen? We’ve got you covered!

You will be impressed by the beauty and functionality of our Bathroom Trailers. With gender separated entrances, the restrooms have private stalls, stainless trimmed mirrored vanities and hand sinks with warm water. These beauties are equipped with heating and cooling capabilities and are available in 2, 4, 6 and 10 stall options.

Beyond trailers, Trailer Events offers a comprehensive range of rental essentials, including elegant tents, tables, sofas and chairs, commercial grills, portable bars and cooling/misting fans. We are also proud to offer premium catering and first-class bar service.

A DV E R T O R IA L

TRAILER EVENTS When it comes to hosting an unforgettable event, every detail matters. Whether you’re planning a grand corporate gathering, a picturesque outdoor wedding, or a fun-filled backyard barbecue, TRAILER EVENTS is your one-stop solution for premium event rentals and mobile party experiences in Michigan.

WHERE INNOVATION MEETS EVENT PERFECTION Founded in 2012 by Kristin Falconer, Trailer Events has redefined the event industry with its exclusive fleet of custom specialty trailers—designed to add both style and convenience to any occasion. These trailers aren’t just mobile units; they are fully equipped, high-end solutions that bring a touch of sophistication to your event.

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UNMATCHED SERVICE, UNFORGETTABLE EVENTS At Trailer Events, customer satisfaction is our top priority. From event coordination to execution, our team personally guides you through every step of the process—ensuring your expectations aren’t just met but exceeded. Whether it’s a high-profile corporate function or an intimate gathering, our passion for perfection shines through in every detail.

No matter the size or location, Kristin and her team can handle every detail.

KRISTIN FALCONER Owner

trailerevents.com • (855) 388-8300

A DV E R T O R I A L

TOPGOLF TOPGOLF is fun for all! Whether you are picking up a club for the first time or an aspiring golf pro, Topgolf is the place for you. It’s the perfect place to entertain clients, celebrate with friends or host your next conference. At Topgolf, our event specialists take care of every detail so that you can sit back and enjoy!

“Want to know what I loved most about hosting my son’s Bar Mitzvah at Topgolf? They took care of everything so that I could fully enjoy the event.” The team at Topgolf loves receiving rave reviews like this.

Beyond the ease of planning, Topgolf is simply COOL! Topgolf features high-tech, climate-controlled hitting bays for year-around comfort, versatile event spaces and delicious chef-inspired menus to help create moments that matter. Our flexible private party and event spaces can accommodate anywhere from seven of your best friends to 1000 of your company’s associates.

Want to take your party to the next level? We offer UNIQUE event enhancements; A Golf Pro for swing tips or add on a tournament to host a scramble for your next Fundraiser. Goodie bags for the kids parties – we got them! Finally, our players tell us our Topgolf Callaway apparel make great event souvenirs.

We have really thought of everything.

Kate Presutti, Director of Sales, adds “It’s our job to truly get to know you. We want to know what is important to you, what your vision is and what you want your guests saying after the event is over.

When we make those connections, we are able to tailor the perfect event every time! If you want a turnkey experience year after year, Topgolf is for you. Let our event specialists guide you through all of the possibilities and wow you every step of the way.”

KATE PRESUTTI

topgolf.com/us/auburn-hills/ • (248) 237-6616

Dianne Scafone Photography

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