Friday, 26 February, 2021
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Noosa turns on the magic Noosa Eat and Drink turned on its magic on the weekend as it hosted its first event for 2021 bringing together celebrities and musicians and raising a staggering $125,000 toward a holiday home for Youngcare Australia. Mayor Clare Stewart wore two hats to the event, and both were an “absolute privilege,” she said. As Noosa Mayor she joined Tourism Noosa to host the Noosa Eat and Drink festival and raise money for Youngcare Australia. As a board director of the charity she thanked Youngcare’s national ambassador Sylvia Jeffreys and television presenter Karl Stefanovic for their ongoing support, kindness and generosity. “Both are superstars as is Pete Murray who surprised us with an impromptu concert,” Cr Stewart said who also thanked donors of auction items including Cathie Reid and Stuart Giles who generously donated Makepeace Island. “It really was a very special day. As I said, the measure of a community is how we treat and care for our most vulnerable, our sick, our elderly, our children and our disabled. Noosa shire community dug deep for those who need it most.” For more stories and photos see page 38
New surf temple By Phil Jarratt When the Golden Breed surfwear brand was created in California by former marine and creative guru Duke Boyd back in the late 1960s, the summer of love had just finished and many surfers were still trance-dancing around the sand in a psychedelic fog. Golden Breed was created for them. “I got some designer to screw around with the gender symbols and come up with a logo,” the late founder told me back in 2006, “and then we came up with a brand story with angel-
winged guys and all kinds of crap. The stoners loved it!” The cosmic surf brand came to Australia in the early ‘70s and became famous for a poster campaign featuring, you guessed it, surfers with angel wings. It became Australia’s biggest selling surf brand well ahead of Rip Curl, Quiksilver and Billabong. And then it disappeared. In 1999 a young Melbourne surfer and rag trader named Nick Van Der Merwe picked it up out of the dust bin of history, and almost immediately decided that Noosa was its spiritual
home. He reinforced this contention by embracing the longboard culture and becoming a major sponsor of the emerging Noosa Festival of Surfing, and in 2008, as he opened key Golden Breed retail stores along the coastline, the first GB store appeared in Noosa Drive. Nick knew instinctively that Noosa had to become, not just the brand’s flagship store but its defining statement. Last week Noosa Council approved a development application for the property right next door to the original Noosa GB store, and the dream came one step closer to reality.
Nick told Noosa Today: “What we’ve always wanted on this site is a real statement about our brand, all the elements of the DNA of Golden Breed on the one super-site, and Noosa was always perfect for that. This will be our statement that Noosa is home for the brand, with all our links to the Noosa point breaks and to longboarding over more than 20 years. We’ll create many other stores, but none as big (160 square metres of store space) or as important as this.” Continued page 6
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