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Thursday, Mar. 26, 2015 Photo: BARRY BAILEY, St. Albert Leader
LEAD the
INDEX
Photo Booth . . . . News . . . . . . . Faces & Places . . . Opinion . . . . . . Interactive . . . . . Council Notes. . . . Style Feature . . . . Throwback Thursday . Fun & Games . . . . Business . . . . . .
. .2 . .3 . .6 . .8 . .9 . 10 . 20 . 23 . 24 . 26
COVER Sam Risling and Keira Lockwood, Grade 6 students from Ecole Father Jan are thinking about moving on to Grade 7. Learn more about transitioning schools on page 3.
BY THE NUMBERS
2007
The year the WWF (World Wildlife Fund) started Earth Hour a global environmental movement. The WWF is the parent organization of Earth Hour and started this initiative with teams and partners in Sydney, Australia.
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Making school transitions easier
MARCIE GRAY St. Albert Leader
How will I find my way around this big school? How do I open my locker? How will I handle having so many teachers? These are just some of the questions racing through the typical Grade 6 mind, says a St. Albert educator, as students start to prepare for moving up to junior high. Schools – both junior high and high school, in the public system and the Catholic – are holding open houses this month and the next, to help kids in Grades 6 and 9 with this often-stressful transition. Lydia Yeomans, district principal for Greater St. Albert Catholic Schools, has seen her share of students moving up to the next stage. She started as a grade one teacher at Albert Lacombe, and over the years spent time at every level, including as vice-principal of St. Albert Catholic High School and, most recently, as principal of Vincent J. Maloney Catholic Junior High School. Grade 6s, Yeomans says, tend to be more stressed out than Grade 9s. “I think the unknown is really the biggest concern for them. They create something that’s worse than the actual reality,� worrying about everything from where they’ll
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sixes go to as many open houses as possible and then pick the school that feels right. It’s advice that holds true for teens entering high school, says Kris Akkerman, 16. A student in the Catholic system, he went to the open houses for St. Albert Catholic High School (SACHS) and the two public schools. “At Bellerose [Composite High School] there was a lot of energy, but it was very busy. It’s a much larger school [than SACHS]. It was exciting, all these different options that Bellerose offered, but I realized I was more of an academic kid. I wouldn’t have an opportunity to take most of them‌because I’d be taking all three sciences and a language so I wouldn’t really have any room in my schedule.â€? Akkerman picked SACHS, entering the International Baccalaureate program and joining the football team. He says he made the right decision. Yeomans says for grade nines moving up, figuring out their schedule is a big deal. “What time are we starting? How many courses are we taking? What courses should I take? That’s probably the biggest concern, what courses to take to get into post-secondary,â€? she says, adding that St. Albert is a community with high academic
eat lunch to whether they’ll be suspended if they’re late. The best way to make these 11and 12-year-olds more comfortable? Regular contact, says Yeomans. Principals visit them at their schools before Christmas and then invite them to events at the junior high schools. By the time the open houses happen in the spring, only the parents are meeting administrators for the first time. Kaitlyn McTavish, 17, agrees with Yeomans: The move up to junior high was more nail-biting than the transition to high school. McTavish went to a Catholic elementary and remembers visiting all the junior high open houses and feeling a connection with Lorne Akins, a public school. But her friends were continuing on in the Catholic system. She chose Lorne Akins and ended up loving the teachers and programs. Her advice for grade sixes? “It’s not as nerve-racking as you think it’s going to be. I know it’s a big change, but change is sometimes good because you can meet new people and have different friends and you can do more options that you want to do instead of what the school wants you to do. It’s a neat experience even though it’s kind of scary.� McTavish recommends that grade
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expectations. As principal at V.J. Maloney, “I would walk into my grade 9 classes every morning to say good morning, and I’d often ask them who’s going to postsecondary? Ninety-nine per cent would put up their hands.� She has started hosting a grade nine parent-student evening once a year, specifically to help them plan for college and university. Most 14-year-olds don’t know what they want to do after high school, Yeomans acknowledges, so it can be hard for them to build a timetable. “They want to take the fun stuff. Their favourite part of the day is their social time with each other, so they want to make sure they’re in the same class as their friends, more so than whether they should have this (level of) math or that math.� That’s a fair consideration, she adds. It’s a lot to think about, for both grade nines and sixes. When in doubt, Yeomans says, ask questions. “There is no bad question. If a parent has any concern whatsoever, absolutely ask the question, call the school. I can’t count how many times we tell parents that we can only help with what we know. If a child is concerned or upset, we can only help if we know about it. “We’re teachers. We love questions,� Yeomans laughs.
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Thursday, Mar. 26, 2015
Board ecstatic at sod turning
BARRY BAILEY St. Albert Leader
After almost 25 years in the making, the joy on public school trustee Cheryl Dumont’s face was clear as she turned the sod on the new Lois E. Hole (K-6) school. Joined by St. Albert MLA Stephen Khan and Mayor Nolan Crouse on a snowy spring morning, the trio launched construction of the new school. St. Albert faces the same challenge that other Alberta municipalities have faced over the past few years: unrestrained population growth. Add to that fact that the St. Albert School Board and the Catholic School Board are switching places from a few years ago – 65 per cent of St. Albert’s population now attends St. Albert Public schools. As a result, there have been staggering increases in the number of students attending K-9. New
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kindergarten students increased from 495 in 2013 to 599 in 2014, up 20 per cent. And, of course, the increases flow upwards to every other grade. Add in a new subdivision or two and it’s not hard to see why the Lois E. Hole school will be at capacity the day it opens. According to Barry Wowk, superintendent of the St. Albert Public School District, capacity challenges will introduce restricted boundary criteria for students outside of the city wishing to attend a St. Albert public school. “Infrastructure hasn’t been able to keep up right across the board,” says Dumont, “but the government heard us loud and clear about the overall growth happening in St. Albert. We have wonderful partners in, and a great working relationship with, the Province and the City. We all want our kids to be able to walk to school.”
Photo: BARRY BAILEY, St. Albert Leader
MLA Stephen Khan (left), St. Albert Public Schools board of trustees chair Cheryl Dumont (centre) and Mayor Nolan Crouse turn the sod and start the building process of the new Lois E. Hole Elementary School. Stripping and grading on the site will be complete in two weeks, says Project Manager Robert Potts of Marshall-Lee Construction. “The weather is always the big factor,” says Potts,” but once the grading is done and the piles are
in, you’ll see significant changes on the site with the steel and walls going up. We’re scheduled to complete the project in 2016.” St. Albert MLA and Service Alberta Minister, the Honourable Stephen Khan, says the Province
isn’t done building schools in St. Albert yet, reiterating the commitment the government made in October 2014 to build a new K-9 school in Jensen Lakes and get modernization of Paul Kane high school underway.
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Thursday, Mar. 26, 2015
Saving parents’ sanity this spring break MARCIE GRAY St. Albert Leader
It goes without saying we love our kids. They’re happy and helpful and fun to be around‌ except when they’re not. Spring break lasts 11 long days in St. Albert, if you include weekends and the Easter holiday. So if you need to work or just need a little quiet time, check out these great spring break activities. Blast into space at the St. Albert Public Library. The annual spring reading challenge takes children on a mission to Mars in search of alien life forms. The program divides space explorers into two camps: ages 3 to kindergarten, and grades 1 to 6. Starts March 28; the library is located in St. Albert Place at 5 St. Anne Street. Mars is not the St. Albert Public Library’s final frontier. It’s also offering free programs to builders out there, whether you’re into building Lego, Minecraft, or button bracelets. Plus a workshop for budding young writers, led by local author Nicole Brook, who pens the series The Amazing Adventures of Abigail Andrews. Programs run throughout spring break; ages vary. Register in advance online at www.sapl.
ca, or you can drop by the Children’s Desk or call 780-459-1532. From deep in the earth to high in the sky, the MusÊe HÊritage Museum is stretching young imaginations. On March 31, dig into Fossil Fun; learn about fossils and then make a bug fossil of your own. On April 1, go stargazing (yes, in the daytime), by exploring the museum’s night sky and making a stellar craft. Programs start at 10 a.m.
and 1 p.m. and last one hour. No need to register in advance; $2–$3 suggested donation. The museum is located in St. Albert Place. Easter Excitement! Harkening back to St. Albert’s roots as a Catholic mission, the MusÊe HÊritage Museum celebrates Easter as a holy day. Drop in at the museum for an old-fashioned egg hunt, Easter story and craft on April 2 at 10 a.m. and 1 p.m.
Get messy at the Art Gallery of St. Albert. Sculpt animals out of clay and mix paint with glue; even try painting with a spray bottle or some marbles. Check out the drawing, printmaking, statue-sculpting and Ukrainian Easter Egg classes. Or learn how to make short films. The gallery is offering a long list of “dress for a mess� classes for a range of ages, and you can go for just one day or Monday through Thursday. Register online at artgalleryofstalbert.ca or call 780-460-4310. Duct tape, cardboard, a swimming pool: Who wouldn’t have fun? Sign up for the “Float Your Boat� race at Fountain Park Pool on April 2, for ages 9 to 13. It’s a full day of crafting your watercraft and then hoping it f loats when you and your team race it in the pool. Fountain Park Pool is also offering morning “splash master� camps for little ones and “wicked weekly water adventures� for elementary-aged kids, as well as stroke polishing and becomea-babysitter camps. If you’re looking for a spring camp at the last minute, you’re in luck; the activities were buried in this year’s program guide, so there’s still lots of space in most classes. Call Fountain Park Pool at 780-459-1553.
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Thursday, Mar. 26, 2015
Faces and Places Shine Yoga Festival
The first Shine Yoga Festival took place March 20- 22, 2015 at the Enjoy Centre. With a focus on inspiration, growth the Festival offered classes, workshops and talks with-in a community minded environment.
Photos BARRY BAILEY, St. Albert Leader
Clockwise from top left: Pat Bekolay; Cheyenne (in purple) and Eliza with mom Tara Lazarenko; Clayton Ozero and son Oscar; Devin (no last name given); festival participants take in a yoga session; more participants practice yoga on the mezzanine level of the Moonower Room; Lisa Ciurysek and Cyndee Rasmussen; Michelle Do and Steven Jung with their son Henry.
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Kids’ Fest a community effort BARRY BAILEY St. Albert Leader
Interesting how you can have one of the biggest, most renowned festivals in the world in your own back yard and not quite realize it is one of the biggest, most renowned festivals in the world. For St. Albert, it’s a local tradition, “It’s May, so must be time for the children’s festival�, we roll out the welcome mat, and downtown transforms into a wonderland of experiences for thousands of children. Like the arrival of spring or the Oilers missing the playoffs, we just expect it. Festivals of this scope and magnitude require an enormous amount of resources, planning and expertise. The folks who run the ICF have all that in spades. With support from volunteers (over 800 in 2014 ranging in age from 12 to 88) and a staff of experts, the ICF organizers meet and exceed expectations year after year. In 2015 it’s estimated that over 100 corporations, businesses, individuals and government funders will assist the festival with over $1 million through cash and in-kind support. This is the 21st year St. Albert has hosted the International Children’s Festival. Among the many reasons it’s so
successful is the variety of venues available within the downtown, such as the front plaza of St. Albert Place, the banks of the Sturgeon River, the St. Albert 50+ Club and Lions Park, to name a few. A few numbers put the scope of the ICF into context: • Since 1982, over one million children have attended. • Culture from every continent in the world has been represented. • It will feature 85 paid main-stage performances. • 18 hands-on/interactive site activities will be available more than 400 times during the festival. • Over 100 main-stage and site artists will perform. • Roving artists will perform over 100 site performances. • 55,000 guests are expected to take in ticketed and free performances featuring artists from five countries. • The 2015 festival will welcome schools from Alder Flats, Busby, Clandonald, Fort Assiniboine, Grande Cache, Joussard, Lac La Biche, St. Paul, Thorhild and Vegreville. “The International Children’s Festival provides families with the perfect opportunity to experience unique, worldclass programming from around the
world,� says Festival Coordinator Stephen Bourdeau. Bourdeau is right on the money, presenting performers like Grammy award winner Dan Zane to our own St. Albert Children’s Theatre; this year’s line-up promises to deliver music, dance, puppetry and even the world’s largest sandbox. Interactivity is key to many presentations; hands-on experiences will allow kids to explore and encounter exciting new activities that could spur lifelong ideas and interests in art, music, crafts and even history. New this year is the Chinese calligraphy tent, where children will discover the intricate meanings of the art and then create their own. Tickets for the 2015 International Children’s Festival go on sale on Monday, March 30, and are available at the Arden Theatre Box Office, all Ticketmaster locations, online at ticketmaster.ca or through Ticketmaster charge-by-phone at 1-855-985-5000. The festival goes, rain or shine. For complete details, visit childfest.com. Festival brochures are available at all St. Albert and Edmonton-area Tim Hortons locations.
Photo supplied
AchÊ Brasil is dedicated to promoting Brazilian culture throughout Canada. They will be performing on the main stage daily during this year’s International Children’s Festival.
St. Albert Transit
AVAILABLE Throughout the
EASTER WEEKEND Various service levels will be available over the course of the weekend, including the statutory holidays on Friday and Sunday. Friday, April 3rd
Statutory holiday service – early start
Saturday, April 4th
Regular Saturday service
Sunday, April 5th
Regular Sunday service
Monday, April 6st
For complete schedule details visit ridestat.ca or call us at 780-418-6060
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Thursday, Mar. 26, 2015
OPINION
WHERE IS THIS?
Many questions on food trucks
S
Here’s a photo of a building or landmark around St. Albert. Can you figure out where it is?
mell that? Something new is cooking in the city, and it smells like a new test phase for mobile food trucks for
2015. While Mayor Nolan Crouse was hopeful we’d have answers to dealing with f lag sellers, window-fixing companies and even us in the newspaper business, the first version of the work that came in from Economic Development focused only on mobile food trucks. It’s good to see progress on this, as our community has not had any real regulation or guidance around it in the past. The food trucks and the mobile vendor industry will not go away soon, so it’s good to start with a test phase and find out the good and bad. This may work out perfectly, or it could end up in a terrible mess. Time will tell. It will continue to be a tough topic for many, as it is in so many municipalities around the nation. While the general public seems to enjoy the variety of offerings in food trucks, it comes at a price – at least perceived – by those set up year-round in brick and mortar restaurants.Coun. Sheena Hughes posed the very fair question of why the Woodlands water park was not identified as a mobile food truck location. The answer given was not great. Maybe it was not originally intended as one, but the answer was along the lines of not wanting to take away from the City’s concession operation. Well, many small restaurant owners feel the same way. We want the city to find a way to succeed with food trucks, but we need to continue to support our local businesses who serve our community every day, every week of the year. They invest in our community, pay taxes, etc., and do not just drop in when the mood or opportunity suits them. More food options are great, but should not divide existing customers. The City, the businesses and the community should continue to focus on getting more people, more events and more opportunity around the food operations, both mobile and permanent. That way, everyone can f lourish.
LEADER VIEW
Last Week: Fence on Sunset
New school an exciting sign for the future
T
he sod turning ceremony for the Lois E. Hole Elementary School took place this week and I was so excited to see that we are finally starting to build more educational facilities for the students and community members in our city. Our MLA, mayor and board chair all attended the event and I found myself wondering what they think the future has in store for us as an educational community. Are we going to revisit the concept of partnerships, with the building of facilities to meet more than just the educational needs of our students? If that is the case then we are going to need to have significantly larger parcels of land to house the facilities and that means a
My City Joe
DEMKO
Former St. Albert Public Schools Trustee
much higher degree of cooperation between all levels of government. And what about the buildings themselves? Will the new facilities provide such things as unisex bathrooms or will we continue to have segregated washroom areas in the traditional sense? Will we make sure that our new facilities provide the infrastructure necessary to meet future programming needs and not just house the activities currently running in our schools and community?
Publisher: Rob LeLacheur rob@stalbertleader.com
Managing Editor: Tracy Dalzell-Heise editor@stalbertleader.com
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Content Editors: FinalEyes Communications Inc.
These questions, and many more, lead me to wonder how we as a society are going to provide the answers for our subsequent educational endeavours. Are we going to leave these very important issues to our politicians or do we want to have a more direct say in how we provide education for generations to come? Do we even have the information necessary to make informed decisions about some of these very complex issues? I remember a time when we built schools without internal walls so that educational activities could occur in a team teaching environment. Most of those experiments did not lead to the desired results and we had to put in walls so more traditional classroom
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experiences could occur in the facility. Considering all of these questions seemed to be overwhelming and then I stopped and reflected on what education is really about. I thought about Lois Hole and the many years we worked together to provide education for the students in our city. Education was always more than buildings and walls for Lois. It was about relationships and caring, caring about our students, and each other, and being a community that works together for the good of all members of our society. If we can provide a variety of opportunities for students to develop these important values then there is real hope for the future of education here in St. Albert. Owned and operated by
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Thursday, Mar. 26, 2015
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TrafďŹ c control for the lowest possible denominator in #stalbert means watching your bus leave as you wait 7 minutes at 6am to turn left
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Thursday, Mar. 26, 2015
COUNCIL NOTES • MARCH 23, 2015 Capital Partnership Program policy
Administration recommended that the term be changed to effectively stop the program from receiving new business case submissions as of June 30, 2015.
CROUSE. . . . . . . . . BRODHEAD . . . . . . HERON. . . . . . . . . . HUGHES . . . . . . . . OSBORNE . . . . . . . PREFONTAINE . . . MacKAY . . . . . . . . .
Mobile vendor guidelines
The proposed Guidelines will be a means for the both the City and Vendors to ‘pilot’ an approach focused initially on Food Trucks for 2015 in four locations in the city.
CROUSE. . . . . . . . . BRODHEAD . . . . . . HERON. . . . . . . . . . HUGHES . . . . . . . . OSBORNE . . . . . . . PREFONTAINE . . . MacKAY . . . . . . . . .
2014 yearend position and reserve transfers
ISSUES BACKGROUND THE VOTE
A motion was previously put forward at standing committee on finance for a $50,000 donation to STARS Air Ambulance from the 2014 operating surplus.
CROUSE. . . . . . . . . BRODHEAD . . . . . . HERON. . . . . . . . . . HUGHES . . . . . . . . OSBORNE . . . . . . . PREFONTAINE . . . MacKAY . . . . . . . . .
NOTABLE QUOTES “The Capital Partnership Program provided a framework by which the City could partner with organizations to share the cost of needed community facilities. Unfortunately, the program had insufďŹ cient time to truly be measured to see if it was successful or not.â€?
— Coun. Gilles Prefontaine
“This pilot does a good job of trying to balance the needs and wants of residents, but at the same time being mindful of our local businesses. It is a good way for us to start.�
WHAT’S NEXT
Submissions received before June 30 will be reviewed as per the policy. The program will be terminated then.
This pilot project will be reviewed and additional guidelines established for food and other mobile street vendors.
FEEDBACK “The Capital Partnership Program offered an innovative way for not-for-proďŹ t organizations to leverage municipal funds, and the community would gain needed infrastructure.â€?
— Coun. Cathy Heron
“We will see if this will provide positive promotion or negatively impact the downtown.�
— Coun. Sheena Hughes
— Coun. Tim Osborne
“Our residents value and expect to receive this service, which is often considered essential. I felt it was time we take responsibility to provide funds and, as this comes from the reserve, it does not affect our tax rate.�
The funds will be drawn from the surplus and transferred to STARS.
— Coun. Sheena Hughes
“Funding [this not-for-proďŹ t] without any criteria opens the door for all to come to Council with a request for funding without any process or criteria.â€?
— Coun. GIlles Prefontaine
NEXT MEETING: Tuesday, April 7, 2015 - 2 p.m. • DETAILED AGENDA AVAILABLE AT WWW.STALBERT.CA BY 5 P.M. ON FRIDAY PRIOR TO MEETING
Premier downplays budget cuts in address
MATT DYKSTRA Sun Media News Services
Alberta Premier Jim Prentice downgraded upcoming budget cuts and unveiled a new plan for provincial oil revenues while asking Albertans to start paying more for health care during a controversial $100,000 televised speech Tuesday. Stressing the province faces a $7 billion revenue shortfall due to the sharp decline in oil prices, Prentice acknowledged the “speculative� budgeting of past PC governments meant government leaders have “not always had realistic expectations� and “in reality, we hid from difficult decisions and we used our children’s inheritance to pay for it.� “When it comes to our fiscal foundation, we need to look at the revenue side of the equation. This is not just about cuts — it’s also ensuring that the revenues for our health care and education, and other essential services, are not hostage to oil and gas prices,� said Prentice, later adding the government needs to “get our costs under control.� While Finance Minister Robin Campbell had previously signalled a 5% cut across the board, Prentice said Thursday’s budget will hold the line on expenditures for the next three budgets which “in a growing province
is truly a cut.� Prentice also stressed new taxes in Budget 2015, noting “we will be asking Albertans to begin to contribute directly to the costs of the health system� starting with small payments that will increase over three years. He confirmed there will be no provincial sales tax, but there will be some measure to “ease the burden on working families.� Prentice said the government plans to decrease the shortfall “gradually� by phasing in changes over three years. “If we stick to this plan, we will be back to a balanced budget by 2017, even if oil prices do not recover as much as forecast. And if they do, Alberta will be in an even stronger position,� he said. “Energy revenues are a unique benefit we have in Alberta and we should treat them as a legacy rather than becoming addicted to them as operational dollars.� The percentage of energy revenues going to program spending will decrease to 75%
in 2018-19, said Prentice, before further dropping to 50% in 2019-20 with 25% going towards rebuilding the emergency fund and paying down the provincial debt and the other 25% invested back into the Heritage Savings Trust Fund. Prentice said the government is on the hook for $2.6 billion in salary increases over the next three years. Speaking directly to public sector workers, Prentice promised respectful bargaining and asked for “openness Jim Prentice to new solutions.� Premier Prentice closed his speech with a rallying cry, asking all Albertans to be optimistic and “take care of each other.� “With your help, I will do everything I can to make things right, to make things better, for Alberta and for our future.� In a responding address, Liberal Leader David Swann called for mandatory vaccinations in schools, universal child day care, increased municipal funding, increased corporate tax collection and tougher environmental monitoring.
“If we stick to this plan, we will be back to a balanced budget by 2017.�
“Now, I donĂt know what the premier may have told you but there is nothing to justify more cuts to front line services or placing heavier burdens on the backs of hardworking Albertans nor is it prudent to spend millions of dollars on an unnecessary election just so that he can reassert his grasp on power,â€? said Swann. Responding to the “pre-electionâ€? speech in a news conference, Wildrose Leader Heather Forsyth said the government’s long term plans typically go “down the tubeâ€? within a year and the new health care levy is a tax on Albertans. “It’s a tax on Albertans when the economy is suffering,â€? she said. “The premiums that we’ve seen previously didn’t help health care and I don’t expect the premiums that we will see now will improve health care.â€? Alberta NDP Leader Rachel Notley said anyone who’s sat at a hospital knows it should be called a “waiting room taxâ€?. “It’s clear that this government is intent on forcing Albertans to pay more and get less while large, profitable banks and corporations keep their tax breaks,â€? she said. The speech cost taxpayers $29,325 in airtime for Prentice and Swann, $35,640 in video production for Prentice, $10,000 in speech writing for Prentice and $29,000 for video production for Swann.
Thursday, Mar. 26, 2015
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Thursday, Mar. 26, 2015
Cracking egg myths in time for Easter
City joins Earth Hour movement The City of St. Albert has joined the Earth Hour movement and is encouraging all residents to turn their lights off from 8:30 – 9:30 p.m. on Saturday. This international movement brings awareness to climate change, one of the biggest environmental challenges the planet faces. The City has been participating in Earth Hour Since 2008. “Earth Hour provides the opportunity for residents to see how small actions can truly make a big difference in reducing electricity consumption,” says Mayor Nolan Crouse. “It’s important that
together we find ways to reduce the amount of pollutants released into the air, and help make St. Albert a healthier, greener community for future generations.” In 2014, St. Albert saw a 5.1 per cent reduction in power to the same work the week previous. That was enough energy to power 3,398 houses in the City for a one hour period. Here are a few ways to reduce energy consumption everyday: • Turn off your lights whenever you leave the room. • Unplug your phone chargers, computers and
other electronics when not in use as they continue to use electricity. Seventy-five per cent of the electricity used to power electronics is used while they are turned off but still plugged in. Use a power bar that can be easily shut off. • Unplug seldom-used appliances. • Run your dishwasher only once it’s full and air-dry the dishes once the washing cycle is done. • Use a microwave or toaster oven to cook or warm leftovers. You can save up to 30 per cent of the energy required to cook in a conventional oven. —Leader Staff
North Ridge Lodge to double capacity On Monday, Stephen Khan, Minister of Service Alberta and St. Albert MLA announced $7.9 million in funding to add 42 new units to the existing 35unit North Ridge Lodge. “St. Albert is a great community because of our seniors who helped build it. The safety and well-being of our seniors is extremely important, and I am glad to see that St. Albert is being allocated the funds we need to ensure that.” commented Khan. Earlier this month approximately
$1.4 million in sprinkler and fire safety upgrades were announced. These funds will be invested in North Ridge Lodge, Chateau Mission and the St. Albert Seniors Residence. Jeff Johnson, Minister of Seniors acknowledged the direct relation between safe and stable housing and a senior’s well-being. The investments will help ensure seniors can stay in their communities and close to their loved ones. —Leader Staff
METRO CREATIVE SERVICES – Easter eggs are a centerpiece of many family traditions come Easter Sunday. Easter eggs symbolize fertility and rebirth to some, but many people associate Easter eggs with youngsters scouring the yard in search of treasure. Whether Easter eggs are associated with secular or religious beliefs, these colorful staples of Easter Sunday are an integral part of springtime holiday decor and celebrations. Certain misconceptions about Easter eggs have developed over time, and the following are some of the more common myths about Easter eggs that have made the rounds. Myth: Easter eggs are safe to eat after your egg hunt is over. Fact: Hard-boiled eggs generally remain safe to eat at room temperature for about two hours. If the temperature outside or indoors is very warm, the eggs should be eaten within one hour. People risk food-borne illnesses if they consume Easter eggs that have been left out for several hours or overnight. It is better to dispose of colored eggs after the annual egg hunt or at least keep hard-boiled eggs refrigerated until the hunt begins. Myth: It is unsafe to eat all dyed Easter eggs. Fact: Whether dyed eggs are safe or not depends on the type of dye used. Many kits use vegetable-based dyes that are food-safe. These same pigments are used in traditional food coloring. Even if the dye has penetrated beneath the shell, it should still be safe for consumption. Kits for blown-out eggs may use dyes that are not food-safe. Also, people who are allergic to certain food dyes might want to avoid eating dyed eggs. Myth: Pastel-colored eggs have longrooted religious significance.
Fact: An Easter egg hunt is a tradition that originated with pagan spring festivals. But like many pagan practices, Easter egg hunting was eventually adopted by Christians and assigned religious significance. In the Orthodox and Eastern Catholic Churches, Easter eggs are dyed red to represent the blood of Christ shed on the cross. The hard shell of the egg symbolizes the sealed Tomb of Christ for many. In A.D. 1610 under Pope Paul V, the Christian Church officially adopted the Easter egg custom that the eggs symbolize the resurrection.
Myth: An Easter egg roll is an American tradition. Fact: In Germany, England and other countries, children traditionally rolled eggs down hillsides at Easter. This practice may have initially symbolized the rolling away of the rock from Jesus Christ’s tomb before his resurrection. When European immigrants arrived in North America, they brought these Easter egg traditions with them. One of the more popular Easter egg rolls of modern day takes place on the White House lawn, where children push an egg through the grass with a long-handled spoon. Some say this tradition was established by Dolly Madison in 1814. Myth: A raw egg will stand on end during the spring equinox. Fact: It is believed that because the sun is equidistant from the south and north poles on the spring equinox, special gravitational forces apply on this day. These forces should make it possible to balance an egg on its end only on this day. However, eggs can be balanced at other times of the year. Perhaps instead of hiding eggs for Easter, families may choose to hold egg-balancing competitions. Easter eggs are a lasting tradition and one of the more popular symbols of the holiday. Although many myths surround Easter eggs, the truth is just waiting to be unhatched.
Thursday, Mar. 26, 2015
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Thursday, Mar. 26, 2015
Get a head start with spring cleaning tips
Photo: Metro Creative Services
Following a few guidelines can make the process of spring cleaning go quickly and smoothly.
METRO CREATIVE SERVICES – Warmer temperatures and longer hours of sunlight can recharge energy levels. Upon the arrival of spring, homeowners dust off their to-do lists and charge ahead with renewed vigor. But before homeowners can get started on renovation projects, many must tame the existing mess that may have built up over the winter. Spring is a great time to dive into spring cleaning projects and ready a home for a season of renovation and remodeling. Getting started on spring cleaning can be a tad overwhelming. In 2012, OnePoll asked 1,000 adults living in the United Kingdom how they felt about spring cleaning, and 41 percent of those surveyed found spring cleaning a daunting process while 68 percent had negative feelings about spring cleaning. But in spite of that initial lack of enthusiasm, respondents said they felt happy and more organized once they finished their spring cleaning.
Establishing a plan and setting reachable goals can make spring cleaning a lot less daunting. • Set aside several days for spring cleaning. A long weekend is a great time to do some spring cleaning, as having consecutive days to clean will reduce the chances you grow distracted. • Make a list and purchase all of the supplies you will need. Again, this will help you stay on course, rather than going out to the store to pick up cleaners or organizational systems. • Try to set reasonable goals. Even if you hope to clean the entire house, stick to the one or two rooms that are most desperate for your attention. Divide each task into a series of steps so when you complete each step you will feel proud that you’re making progress. • Create your musical playlist. A playlist full of your favorite songs can provide some inspiration and energy to push you through the spring cleaning when your enthusiasm starts to wane. The music also may take
your mind off of the work ahead and help to pass the time. • Start from the top and work downward. Follow a logical cleaning order. Begin by dusting away cobwebs and lighting fixtures. Clean light switches and walls. Empty closets and then restock them in a more organized fashion. Leave the furniture and flooring for last, as dirt and dust may accumulate on furniture and flooring as you clean other areas of the home. • Be prepared to bid adieu to some of your stuff. Have a few trash bags at the ready. Reorganize items you won’t be keeping into separate piles, with one pile for items you plan to donate and another for those items you will discard. Donate what you can and promptly put the remainder of the items at the curb for pickup. • Stay fed and hydrated. Cleaning can be physically and emotionally exhausting. Take breaks to fuel up on food and always have a refreshing beverage close by.
Stretch your way to a healthier you. Spring programs start the first week of April and include everything from yoga to bootcamp, to spin and postnatal. To view all available programs and to register visit our website at servusplace.ca.
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Thursday, Mar. 26, 2015
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Thursday, Mar. 26, 2015
Lacing up to honour Const. Wynn MICHAEL DI MASSA
Photo Supplied
Local law enforcement ofďŹ cials and ďŹ reďŹ ghters are lacing up their skates on Saturday in honour of St. Albert RCMP Const. David Wynn, who was killed in action in January.
St. Anne Street set to reopen
The City of St. Albert expects St. Anne Street will re-open to traffic by the end of this week. Extensive damage to the roadway and infrastructure was caused by the water main break in front of St. Albert Place. St. Albert Place was closed mid afternoon on March 16 due to the break and remained closed for two days.
Photo Supplied
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Leader file photo
Local law enforcement officers and firefighters are lacing up their skates this Saturday to raise money in honour of Const. David Wynn, who was killed in St. Albert earlier this year. The game was created by Strathcona County Enforcement Services peace officer Mike Jazwinski and local RCMP Const. Jaclyn Whittington who reached out to John-Paul Hawkins, a firefighter with Strathcona County Emergency Services (SCES). “We thought it would be a good idea just to get the hockey game together to raise some money for the family or to a donation (of the family’s choice),� said Jazwinski, who joined Enforcement Services’ traffic unit last year. Members of the local RCMP and SCES firefighters play hockey together on a regular basis, so the expectation is that the teams will be evenly matched. Although he hadn’t, Jazwinski said that he’s aware some of the people who work with the local RCMP and Enforcement Services had worked with Wynn in the past. The hope is that someone from Wynn’s family will attend the game on Saturday. Initially, the plan was to donate money from the game to Wynn’s family, but instead proceeds from the game will be donated to the DARE program in memory of Wynn, at the family’s request. Before his death, Wynn was a DARE officer at Keenooshayo School in St. Albert. “In talking with some of the membership that knew Const. Wynn, and reading some of the newspaper articles, he was a strong proponent of the DARE program,� Hawkins said. “Over the course of my career, I’ve also had exposure to the DARE program. It’s an amazing program to help kids make good choices in their life, and the fact that Const. Wynn was such a proponent and did so much for the school system and with children, I think we’re honoured that we can do something to help fundraise for something that was so important to him. And I hope the community rallies and supports the same cause.� On Jan. 17, auxiliary const. Derek Bond, 49, and Wynn, 42, were shot when they approached a truck after a licence plate check showed the vehicle didn’t match the plate’s registration. If Saturday’s game is well received, Jazwinski and Hawkins said they see the potential for it to become an annual thing with the law enforcement officers and firefighters alternating their charity of choice. The game is scheduled for the Sherwood Park Arena, 2015 Oak St., at 7 p.m. on Saturday, March 28. Admission is $10 in advance or $15 (cash) at the door. Advance tickets can be purchased at the RCMP detachment in Sherwood Park, located at 911 Bison Way. Additional donations will also be accepted. People who are interested in volunteering to help out at the event can call Whittington at 780-467-7741.
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Thursday, Mar. 26, 2015
MARTHA LIVINGSTONE Visionary College What is the one piece of clothing you can’t live without? The item I can’t live without would be my favorite leather jacket. I can wear it anywhere, with anything, in any kind of weather.
Describe your personal sense of style. My sense of style... retro. Everything old is new again!
NECKLACE Handcrafted Artisan purchased in BC
What is the oldest piece of clothing you own? I have a 20 year old cashmere wool coat that I still wear all the time, its a timeless style piece and I still get compliments on it whenever I wear it.
DRESS Philip Russell at Perfect Sense
What style do you wish would never become in again? I don’t ever want to see skirts with leg warmers again!
JACKET Winners
BOOTS Winners
Who is your style icon? I admire the stylishness of one of our teachers at Visionary, fashionista Lillia Krieger (see photo).
What is your favourite place to shop? I enjoy shopping at Bella Maas in St Albert.
ST. ALBERT
2015 STYLE STAR
Photos BARRY BAILEY, St. Albert Leader
Send us your story ideas, suggestions & great photos! Email: style@stalbertleader.com Have a style question or problem? Twitter: #stalbertstyle
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Thursday, Mar. 26, 2015
HAT San Diego in the Enjoy Centre
ED RAMSDEN Co-owner of Enviromasters Lawn Care SCARF
ST. ALBERT
2015
Modern Eyes at Tresart Cache
STYLE STAR
Who is your style icon and why? David Beckham. He knows how to dress up and he also has killer street style.
JACKET WATCH
Banana Republic
Fossil
Describe your personal sense of style. I like utilitarian pieces that have a story.
VEST Club Monaco
What is the oldest piece of clothing you own? Most likely my Hugo Boss peacoat, it is likely 6 years olds now. Still in perfect shape and a classic peacoat never goes out of style.
JEANS Naked & Famous
What is your earliest personal fashion memory? When I was really little and my mum started to let me dress myself. I had this teal jacket with neon accents, I wore it everywhere.
Photos BARRY BAILEY, St. Albert Leader
What is the one piece of clothing you can’t live without? My raw Japanese denim jean .
SHOES Camper
What is your favourite label or designer? My favourite labels are all the ones I can not afford!
Send us your story ideas, suggestions & great photos! Email: style@stalbertleader.com Have a style question or problem? Twitter: #stalbertstyle
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Thursday, Mar. 26, 2015
Stiffer fines and demerits on the way for distracted driving MATT DYKSTRA Sun Media News Services
Albertans using their phone behind the wheel will soon face harsher penalties in the courtroom. On Monday, provincial MLAs on all sides of the political spectrum unanimously passed a private member’s bill proposed by Calgary-East MLA Moe Amery. Once proclaimed, Bill 204: The Traffic Safety (Distracted Driving Demerit) Amendment Act, will see Alberta’s $172 ticket for distracted
driving increased to $250 plus three demerit points. “I feel very good,” said Amery, adding the unanimous support shows people engaged with their MLA on the issue. “Distracted driving is a very serious problem. I hope that before people use their phone, they’ll think of the $250 fine, the three demerits that they will be losing and most importantly, think about their lives and the lives of others on the road.” Amery said the timeline for the bill’s proclamation and royal assent is
uncertain, especially as Premier Jim Prentice could choose to dissolve the legislature early to make way for a spring election. Edmonton-Riverview MLA and former city police officer Steve Young agreed with the bill’s passage but noted that enforcement “is only one part” of the solution. “Awareness and public compliance with things drivers know are wrong or should be avoided is really a bigger part and my concern is when you have such a large number of people doing this, simply
increasing the fine only does so much for changing behavior,” he said. “So while I’m optimistic, I think we need to change our social levels of acceptance around that.” The bill moves Alberta into the “middle of the pack” when compared to other provinces. In British Columbia, a driver found using a hand-held electronic device while driving can receive a $167 ticket plus three demerit points while the Nova Scotia government recently voted to increase their distracted driving fine from $176 to $234 plus four demerits.
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Thursday, Mar. 26, 2015
THROWBACK THURSDAYS
Thursday is our day here at the St. Albert Leader and we want to have some Throwback Thursday fun with you. Enjoy the photos from our community’s past. You too can be part of it. Send us your photos by tagging them #TBTStAlbert or email below.
1979 Paul Kane High School
1968 Paul Kane High School 1993 Clean Up Day - Bellerose High School
“...was a punk rocker” 1983 St. Albert Catholic High School
1993 Bellerose High School St. Albert send us your Throwback Thursday photos!
“Tandem Ten Speed “ 1981 Paul Kane High School
Photos provided to the St. Albert Leader directly from local high schools and community organizations.
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@stalbertleader #TBTStAlbert
/stalbertleader
#TBTStAlbert
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Thursday, Mar. 26, 2015
FUN & GAMES
DID YOU
KNOW?
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This week in history and celebrity birthdays
Egyptian President Anwar el-Sadat and Israeli Prime Minister Menachem Begin sign a historic peace agreement, ending three decades of hostilities between Egypt and Israel and establishing diplomatic and commercial ties.
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MAR. 27, 1962
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Singer, songwriter, Jann Arden was born on this day in Calgary, AB. She has won 8 Juno Awards.
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MAR. 28, 1986
Copyright 2015 by The Puzzle Syndicate
2 Hodgepodge 3 Brazenness 4 Italian meal starter 5 Like a zebra 6 Caroline, to Ted 7 Heron's cousin 8 Shark's giveaway 9 Leadfoot's locale, usually 10 Part of FDA, briefly 11 Type of rice 12 "Somewhere in Time" actor 13 Deed holder 21 Kind of sum 23 Put up drapes 25 Pie serving 26 Breeding horse 27 Pitchfork prong 28 Grand in scale 29 Graduating group 31 Pitcher part 32 Astronaut's feat 33 Happy ending? 34 Aware of
0LOHVWRQHV MAR. 26, 1979
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35 Babysitter, often 37 Audience's approval 40 Painful sound 41 Copycat's request 43 Sacrificial sort 44 Boston paper 45 Roof projections
46 Prepare, as tea 47 Metallicsounding 48 Macbeth's title 50 Small sum 51 Desktop item 52 Loafer, e.g. 53 Promo overkill 56 Feathered scarf
Answer to Last Week's Crossword: R O T C
O P A H
M A X I
A P P L E
S E R I N
K N O B S
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P E E L I L C K A I R W I D I N O F S E R I U N M I G A T R O P R S Y
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P A T E N T
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A baby was born in California with 12 fingers and 12 toes, all perfectly functional. (discovery.com)
Pop singer Lady Gaga was born on this day. she became the ďŹ rst recording artist in history to have three singles sell over four million copies each online.
MAR. 29, 1973
Two months after the signing of the Vietnam peace agreement, the last U.S. combat troops leave South Vietnam as Hanoi frees the remaining American prisoners of war held in North Vietnam.
MAR. 30, 1972
Last daily rum ration was issued in Halifax ,Nova Scotia, to Canadian naval personnel.
MAR. 31, 1943
Renowned actor, Christopher Walken, who has appeared in more than 100 movies and television shows, was born on this day.
APR. 1, 1984
Marvin Gaye “the Prince of Motown� is shot and killed by his own father.
68'2.8
Copyright 2015 by The Puzzle Syndicate
,Kt dK ^K>s Í&#x2014; +2: 72 3/$< (DFK URZ PXVW FRQWDLQ WKH QXPEHUV WR HDFK FROXPQ PXVW FRQWDLQ WKH QXPEHUV WR DQG HDFK VHW RI E\ ER[HV PXVW FRQWDLQ WKH QXPEHUV WR Answer to Last Week's Sudoku
Photo: Sun Media News Service
St. Albert Sabres take on the Strathcona Warriors in PeeWee hockey action, last weekend in St. Albert.
2015 www.roadragestreethockey.com STREET HOCKEY
Edited by Margie E. Burke
Difficulty : Medium
There are four differences between these two photos. Can you spot them all?
DOWN 1 Canine cry
2
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ACROSS 1 Pilates alternative 5 Nose around? 10 Bushy hairdo 14 Enthusiasm 15 Fibula's neighbor 16 Carey of comedy 17 Pleasant tune 18 Bridle parts 19 Countenance 20 Subject for debate, perhaps 22 Rip off 24 Snowman accessory 25 Bad-mouth 26 Main squeeze 29 Extended family 30 Slightly sloshed 31 Goliath's undoing 36 Part of CPU 37 Hurriedly 38 Cornmeal cake 39 Rot 41 Make use of a skillet 42 Composer's creation 43 Vowel mark 44 Type of psychology 48 Watered down 49 Jennifer Lopez, for one 50 Ill-tempered 54 Chef's need 55 WWII sub 57 In need of liniment 58 "It's ____ real!" 59 Half of a '60s & '70s duo 60 Coaster feature 61 Catch a glimpse of 62 Gung-ho 63 Patella's place
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ANSWERS: 1. Logoon arm is missing; 2. Number on helmet is red; 3. Strap is gone; 4. CCM logo on stick is gone.
The Weekly Crossword
2015 TOURNAMENT
www.roadragestreethockey.com
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Kids Krossword
Answers online at stalbertleader.com
SPRING TIME
Š 2015 FROGLE COMICS
IN THE STANDS
Š 2015 FROGLE COMICS
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Š 2015 FROGLE COMICS
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Thursday, Mar. 26, 2015
WHAT IF?
PROF. DONKEYâ&#x20AC;&#x2122;S DICTIONARY
Compiled by Leader staff
Š 2015 FROGLE COMICS
Š 2015 FROGLE COMICS
ACROSS
DOWN
1) Outdoor grill 3) Home run sport 5) Long-eared spring animal 6) Colourful home project] 8) Green turf 11) Starts with Good Friday 12) Two-wheeled transportation 13) Happy bird sound 16) Open-toed shoes 17) Sport where you kick a ball around
2) Tidying up 4) Trees grow them 5) Insect that returns in the spring 7) Animal that predicts the arrival of spring 9) April _______ bring May ďŹ&#x201A;owers 10) They have petals and stems 14) Place to enjoy warm weather 15) Where vegetables grow
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Thursday, Mar. 26, 2015
BUSINESS
Juggling motherhood and a career METRO CREATIVE SERVICES – The responsibility of raising a family while maintaining a career is never easy. Working moms often wish there were more time in the day to spend with their families or get more done at the office. While there’s no way women can add a 25th hour to their days, there are ways to manage your time more effectively so you can get around to doing those things you never seem to have the time to do.
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• Get a head start. Perhaps no time of day is more hectic for a working mother than the morning, when she must get ready for work while getting the kids ready for school and ensuring they have a good breakfast. Some moms even drop their youngsters off at school. That’s a lot of tasks to tackle before you even sit down in your office to answer the first e-mail or listen to the morning’s first voicemail. To make mornings less frantic, get a head start the night before by laying out the next day’s clothes for you and encouraging your kids to do the same. Preparing lunches, packing a gym bag and even setting the coffee maker can all be done the night before to save you time and make mornings more relaxing.
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4,944.73
DOW
• Take public transportation to work. Public transportation may not be available to all working mothers, but those with access to a train, subway or bus might want to take advantage of that opportunity. If you do, you can spend your daily commute catching up with work instead of sitting in traffic behind the wheel of your car. Even if public transportation takes a little more time to get you to work than driving yourself, that extra time can be spent preparing for the day ahead. • Catch up on work over the weekend. The weekends are a time when many working mothers look to unwind, but spending an hour or two catching up on work on a Saturday or Sunday morning is a great way to make the week a little less hectic. As the week progresses toward the weekend, set aside certain tasks that aren’t urgent but can be easily addressed in an hour or so over the weekend. This frees up time during the week to tackle larger projects and might even allow you to leave your office earlier on weekdays. • Prepare or even cook meals in advance. The days of yore when mom cooked all the meals are largely a thing of the past, as nowadays both parents
DOLLAR
Up 162.06
18,011.14
GOLD
Photo: Metro Creative Services
Effective time management can help working moms better handle the tall task of juggling a family and a successful career. tend to share cooking duties. Moms can cut down on the time it takes to serve up family meals on weeknights by cooking meals in advance. Think of dishes you can prepare on the weekends and then freeze until you’re ready to serve. Or purchase a slow cooker that slowly cooks your meal all day while you’re out and about. By the time you and your family arrive home at night, dinner will be ready and you will have more time to relax after a long day. • Share the work. Sharing your workload pertains to both home and the office. At home, don’t feel
like you have to be a superhero capable of handling all of the household tasks like cooking, cleaning and walking the dog on your own. Share these responsibilities with your spouse and even your children when they’re old enough. At the office, don’t be afraid to delegate tasks to your coworkers or ask for favors from coworkers who might be able to help. Managing time effectively is of paramount importance for working mothers. Learning to do so effectively can make for a better personal as well as professional life.
Up 43.90
1,192.20 US
OIL
Up 4.96
47.57 US Figures as of 12 p.m. Monday, compared to one week prior. For information only.
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Guy Hebert
27
Thursday, Mar. 26, 2015
Change your business’s image GenYCEO program ready to launch again BRITTANY KUSTRA Special to the Leader
A new spring tradition for NABI and the City of St. Albert is the launch of the Gen Y CEO program. When the ice melts, we started thinking about ice… cream. Last year was the launch of Gen Y CEO, a summerlong program designed to encourage and develop entrepreneurial skills in young adults. What began as an idea in a board room became Street Scoops, a twoman ice cream business. High school students Dean Ciampanelli and Austin Cunningham were chosen from a competitive group of applicants. Together they managed every aspect of their business, with a little mentorship from NABI and City staff. The pair created the ice cream f lavours from scratch, developed a logo, and sold the sweet treats all summer long out of their branded trailer at the BLESS log cabin. Along the way, Dean and Austin learned about creating a business plan and budget, managing a team, securing food safety permits and providing the best customer service. They marketed the business, promoted it on social media and recruited their friends to get the word out. Their efforts resulted in
a very successful summer for Street Scoops! With funding and support ranging from local (NABI and the City) to national (Futurpreneur Canada), it’s never been easier to find a mentor and the money to turn your idea into a full-f ledged business. Tech startups are currently a hot trend, but the food and beverage industry will never go extinct. Fashion and retail can be risky ventures, but the right formula of price and style can create success. So what’s the plan for this year? To run the Gen Y CEO program again, but even bigger and better, of course! Could we repeat the success this summer with a bigger team and some ice cream industry secrets under our belts? Only a snow storm could stop us from selling more Street Scoops and more!
Brittany Kustra is the communications and marketing coordinator for the Northern Alberta Business Incubator. Are you an entrepreneur between ages 15 and 99? Then you can find resources at NABI to get your business off the ground and running successfully. Visit www.nabi. ca or call 780-460-1000.
METRO CREATIVE SERVICES – Though it’s unwise to judge a book by its cover, the image a business projects can make a big difference in how well it is received. Image is vital when it comes to the corporate world, and it behooves business owners to reflect on the message and image they hope to convey. Kristie Rimmele, a business consultant and the president of Branding on the Net, states that 75 percent of buying decisions are based on emotion. A stronger corporate brand image can boost stock prices, help a business be better received and offer a bigger return on advertising dollars. A study from the marketing and research firm Yankelovich Partners found that more than 50 percent of consumers have a more negative opinion about advertising than they did a few years ago, and they feel overwhelmed with marketing messages. Individuals tasked with creating a positive image for their company or promoting an image should keep such feedback in mind when assessing their company’s image. Here are some ways to begin. • Decide what needs to be changed. Feedback from current customers can be a key way to learn which aspects of the business need to be changed. Don’t be afraid to ask for customer reviews and offer incentives to those who answer promptly and honestly. After gathering information, see if there is a common in the customer responses and analyze what can be done to turn things around if anything negative comes to the surface. • Talk to employees. Employees are in the trenches every day. They get first-hand information from customers and see the day-to-day operations of a business. Supervisors who are outside of the daily workings of the business may not realize which areas of a company’s image may need improvement. The physical look of the office, the way employees dress and operate and other factors may have a trickledown effect on a business’ image. • Further develop your logo. A logo is an important part of a business image. An attractive logo can attract new customers in a matter of seconds, so be thoughtful when designing your logo. If need be, hire a professional designer to help you use your logo to develop a solid brand image. • Tell your story. The story of how a business came to be can set that business apart from its competitors. The relationship between a business and its customers is very often built on emotion, and
Photo: Metro Creative Services
gaining a loyal customer base may be as simple as sharing a compelling story as to how the business started. Consider hiring a public relations firm to help you analyze which parts of your business’ story are most worthy of highlighting. • Change gradually. Too many changes all at once may be hard for customers to digest. It’s better to gradually implement changes once you have identified which aspects of the business image can use an overhaul. • Get involved. Businesses that take an active role in the community may be better received than those that do not. Volunteering time or money at a town or city level can spread positive feelings about a business. Once a business image has been changed, it is important to be confident with the new persona and remain consistent, especially when the changes seem to be working for the better.
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Thursday, Mar. 26, 2015
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