Business (Undergraduate)

BUSINESS

MAKE YOUR MARK IN

BUSINESS Every single day we encounter all kinds of business related issues, from news articles about business itself to choices like ‘where should I buy my lunch?’ But even the most straightforward purchases are often the product of a huge amount of time and effort that a business has invested to make sure you choose them, their product or service and not someone elses.

Every single business decision a business makes should lead to success, growth and prosperity; ensure they succeed, grow and prosper - some decisions will be more effective than others. Our diverse courses in Business Management offer you insights into those decison making processes.

You’ll learn how businesses are developed, and how owners and managers deal with everyday issues, make decisions and address challenges as they emerge. You’ll look at how

Paul Williams Head of Business School

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problems are solved across a wide spectrum of business areas, by applying theory to real World issues and by meeting local, national and international employers.

You can choose your own pace of study. From our two year fast-track degree to foundation year and HND options, all our courses are run by experienced business practitioners who will help you work with businesses on real issues to get you ready for the real business World.

Whether you set up your own enterprise or work within someone else’s, being in business gives you an incredible variety of challenging and rewarding careers.

Take a look at the rest of this brochure, and visit staffs.ac.uk/ business, to find out more about our business courses and the kind of career course that’s right for you.

BA (Hons) Business Management UCAS Code: N240 (three year) UCAS Code: N201 (two year fast-track) UCAS Code: N252 (one year full-time top-up – final year)

BA (Hons) Business and Marketing Management UCAS Code: N1NN

BA (Hons) Business and Human Resource Management UCAS Code: N1NP

BA (Hons) International Business management UCAS Code: N120

BA (Hons) Business Management and Enterprise UCAS Code: N20F (three year) UCAS Code: N10X (two year fast-track)

BA (Hons) Business Management with a Foundation Year UCAS Code: N100 (four year)

HND Business

UCAS Code: 001N (two year)

BSc (Hons) Digital Marketing Management UCAS Code: N500

BSc (Hons) Business Economics Our student are strongly encouraged to apply for a one year placement. On the traditional three year degree route, this starts at the end of the second year.

UCAS Code: L100

CONTENTS: 2 4 6 8 10 12 14 15 Discover more: www.staffs.ac.uk/undergraduate

t: 01782 294400

Introduction Key Facts Why Staffs?

Our Brilliant People A Better Campus Choose More Open Days Application Process

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HERE ARE JUST A FEW REASONS WHY WE BELIEVE YOU SHOULD STUDY WITH US. TO REALLY FIND OUT IF WE’RE RIGHT FOR YOU, PLEASE COME ALONG TO ONE OF OUR OPEN DAYS. WE’D LOVE TO MEET YOU.

KEY FACTS PROFESSIONAL INSIGHTS

Our teaching team come from a wide range of professional backgrounds.

They’ll share their knowledge and apply hands-on management experience to make the theory more engaging and relevant.

ALL THE SUPPORT YOU NEED

We’re here to support you. Our course team are on hand to give you all the help, advice and guidance you need – all you have to do is ask.

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ENTREPRENEURIAL THINKING

PROBLEM, SOLVED

INNOVATIVE TEACHING METHODS

READY FOR THE REAL WORLD

Entrepreneurship and enterprise skills are woven through all our business modules, to help make sure our graduates are part of the next generation of Business Entrepreneurs. (In fact, some of them already are…)

We use a wide variety of innovative teaching methods to give you as broad an experience as possible, whilst making sure you have the opportunity to learn in the way that suits you best.

Solving practical day-to-day business challenges yourself is a lot more effective and rewarding than listening to someone explain how. We’ll encourage you to learn through experience, by giving you real-life business problems to tackle.

We prepare our graduates to be work ready. We focus heavily on employability and work-life skills, to ensure you can make a real impact as soon as you leave.

CREATING OPPORTUNITIES

We’ll create work experience opportunities throughout your degree, from placements to business projects, all over the World, so you can hone your skills in real environments.

KNOCK KNOCK

We will help open doors for you in the business world. We’ve worked with the biggest and the best within both the local and national business community, and have created opportunities of all kinds with big brand business experts.

EXPAND YOUR NETWORK

Our guest speakers, field trips and events will provide lots of opportunities for you to build your confidence and expand your knowledge, by networking with business specialists.

RESEARCH, RESEARCH, RESEARCH

Research is a key element of learning, for us as well as you. Our teaching team work on a wide variety of research projects which in turn help ensure that your learning is in line with trends as they emerge and develop, and in some cases lead to work experience.

Discover more: www.staffs.ac.uk/undergraduate

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FORWARD THINKING AND FLEXIBLE

Business practices never stay still for long, and technology is constantly accelerating this change. But we’ll make sure you’re up to date with the most innovative business skills, so you are already thinking ahead and ready for the next big shift. And by embracing transformation you’ll always be prepared for change and challenges.

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WHY STAFFS? SPECIALISE IN YOUR CHOSEN AREA

THE RIGHT KIND OF DEVELOPMENT

Many of the business courses have a common first year. You can carry on from this with the standard BA (Hons) Business Management course or if you want to specialise you can select International Business Management, Human Resource Management, Marketing Management, or Enterprise Management. Other options you might wish to consider for your degree are BSc (Hons) Digital Marketing Management or BSc (Hons) Business Economics.

Our courses are developed and taught by Business and Management specialists, including economists, marketers, human resource and purchasing and supply chain professionals. We’ll develop and support you in becoming attractive to employers, and well-rounded individuals.

Many of these you can accelerate into a two year fast-track course, but you can also opt for a different two year course –the HND Business award - which is similar to the first two years of the traditional Business Management degree. Another alternative if you don’t achieve your full potential at ‘A’ or BTEC level is the BA Business Management with a Foundation Year.

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BEYOND OUR COURSES Outside of the classroom, there are lots of extra-curricular activities for you to get involved in. We encourage independent study and volunteering, as well as attending events such as business seminars hosted by our Research, Business and Employability Services team, so you can grow your network of contacts. Our Stoke-onTrent campus is a great place to study and live. As well as a buzzing atmosphere, it is accessible by bus, train or car and thanks to lots of recent investment, our facilities across the site are top notch.

LEADING INDUSTRY EXPERTS Our teaching team has experience of local, national and international business and consultancy as well as government authorities and the banking industry. We invite business managers and leaders to share their experiences and thoughts on contemporary trends, such as Alistair Campbell (Journalist and broadcaster), Jo Cameron, (former candidate on ‘The Apprentice’), Fraser Doherty (SuperJam), Fiona Cole (Marketing Manager Porsche GB), Bernard Carey (Alumnus of the University) Marlin Consulting, and managers/leaders from other corporations including DFS, the BBC, Birmingham Airport and the Royal Television Society.

STUDENT SUPPORT Because we work with you in small classes or group projects, you’ll receive excellent support and guidance as well as benefitting from contact with visiting lecturers and speakers who are current industry practitioners. This is particularly evident during Global Entrepreneurship Week, when you participate in a range of activities designed to enhance your entrepreneurial ability during which employers and consultants are on hand to offer guidance and support. We often see students on a oneto-one basis throughout the year and we make use of social networking to improve communication.

PLACEMENTS (HOME AND OVERSEAS) You’ll also be encouraged to participate in industry placements. These range from just a few weeks of work experience to a whole academic year. We have students who have spent time studying with our partner organisations across the world, and some take up ERASMUS schemes that include funded placements and work experience across Europe. We’ve got an experienced team to support you in finding the right placement opportunity, and you’ll have a dedicated visit tutor during your stay too.

OUR INDUSTRY CONNECTIONS To improve your understanding of business and management, and to develop wider employability, we have forged links with companies and organisations who run ‘live’ projects with us. Taking part in these challenges will give you a valuable insight into real-life work practices and expectations – and help you to build your network of contacts for the future. Some examples of partners for recent projects include the Chamber of Commerce, FirstGroup, and Katherine House Hospice.

AFTER YOUR DEGREE Our students’ ultimate careers are high priority, and all our awards are designed to be as relevant to current business attitudes as possible, as well as developing you into a highly employable graduate. You’ll be challenged with learning designed to grow a wide skillset and make sure you’re ready to compete in the world of work.

Discover more: www.staffs.ac.uk/undergraduate

t: 01782 294400

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OUR BRILLIANT PEOPLE

An extensive range of practitioner experience combined with strong academic research backgrounds across the Business Awards team, provides a perfect balance of knowledge and experience of the business World to enable students in the Business School to thrive.

As well as being a Lecturer in Marketing, Angela is also the Award Leader for all the Full Time Undergraduate Business Awards. A varied background of both client and agency roles in Global Marketing set the foundations for Angela to enter the academic World, where she began by delivering Professional Marketing qualifications to career focused part-time students. Whilst studying herself for an MSc in Professional Marketing with a Strategic Digital Marketing stream, Angela joined Staffordshire University and became part of the team who worked on the development of our new Digital Marketing awards. With her finger well and truly on the pulse of the fast moving digital business environment, Angela is an excellent care taker of the Undergraduate Business Award portfolio and its students. Providing an environment that is caring and fun whilst academically challenging for Business students is Angela’s priority.

Angela Lawrence Lecturer in Marketing

THANK YOU FOR ALL YOUR HELP AND ENCOURAGEMENT, IT’S BEEN REALLY USEFUL AND HELPFUL. THE EXPERIENCE OF STUDYING IN STAFFORDSHIRE UNIVERSITY IS THE BEST AND THE MOST IMPORTANT MEMORY IN MY LIFE. Yangyi Wu, BA (Hons) Business Management

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Having to carry out market research for an external company was a great way to gain experience in a real life setting as opposed to a hypothetical situation. It meant that the work we were doing was to benefit a real business and having the opportunity to meet the company and present our findings was not only good motivation for completing high quality research, but also allowed us to gain confidence in presenting to an audience.

Emma Ordidge BA (Hons) Marketing Management Market Research carried out for First Group

Whilst studying I was working as a Marketing Assistant, at Heywoods Estate Agents and gained some fantastic work experience. I was able to apply what I had learned from several optional modules such as Marketing Metrics and the Small Business Environment which proved most useful!

I thoroughly enjoyed taking thought provoking modules such as the Business of Terrorism and War; it was probably my favourite module as it was incredibly interesting and unique.

As I graduate from Staffordshire University I was fortunate enough to have career options. I was offered the role of Marketing Manager at my current employment, Heywoods Estate Agents but have chosen to relocate to London to work within the charity sector.

Laura Weston BA (Hons) Business Management

Discover more: www.staffs.ac.uk/undergraduate

t: 01782 294400

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A BETTER CAMPUS

AT STAFFORDSHIRE UNIVERSITY, WE’RE COMMITTED TO INVESTING IN YOUR FUTURE – LITERALLY. OVER A PERIOD OF 18 MONTHS, WE’RE SPENDING MILLIONS OF POUNDS ON OUR UNIVERSITY CAMPUSES, SO WHEN YOU JOIN US, YOU’LL BE COMING TO A PLACE WITH EVERYTHING YOU NEED TO START OPENING DOORS AND BREAKING BOUNDARIES.

In recent years, our Stoke-on-Trent campus has undergone a massive transformation, with the students at the heart of our plans. From the amazing Science Centre to environmental improvements, we’re focused on building the best campus for our students.

But whilst it’s all well and good a university saying they care what students think, we’re putting our money where our mouth is.

This all stems from a decision to make Stoke-on-Trent the main campus of Staffordshire University. So we’re making sure that when you arrive, you

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enter a university that is fit for purpose. One with a great mix of study and social spaces. One that feels safe and thrives on the friendly reputation we’ve built.

What we found was that a modern edge-of-city campus is ideal. Close enough to the city for the social life, but far enough away to focus on studying. Great transport links around the city, but also great spaces around the campus.

The best of both worlds.

So, starting in Summer 2015, we’ll be working on the College Road and Leek Road sites of our Stoke Campus.

We’ll be creating great social spaces and easy access between the Students’ Union, venues and teaching rooms.

Bringing the best teaching facilities together with fantastic student areas – making it feel safe and easy to jump between your lectures and your life outside University.

As well as that, we’re also investing £12m in a new Computing and Games facility. This project, called Digital Kiln, will merge beautiful learning space with state-of-theart technology to support all sorts of courses from Cyber Security to Games Design.

This investment is continuing the work we’ve already started to create great social spaces and easy access between the Students’ Union, halls of residence, and other facilities. We’ve committed to doubling the investment that’s already started to create enhanced facilities. Come 2016, it’s going to have the buzz and the feel of the edge-of-city campus that students want.

Vice-Chancellor Professor Michael Gunn

KEY FACTS WORK STARTS: SUMMER 2015

Healthcare Centres of Excellence This redevelopment work isn’t just happening in Stoke-on-Trent though. Healthcare and Midwifery students won’t miss out with significant further investment in our Centres of Excellence in Stafford and Shrewsbury – adding new student spaces and learning resources to make these campuses totally self-contained and right up to date.

So, with all this to come, maybe it’s time you joined us at Staffordshire University?

Discover more: www.staffs.ac.uk/undergraduate

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ADDITIONAL £40M INVESTMENT IN STOKE-ON-TRENT CAMPUS MULTI-MILLION POUND INVESTMENT IN STAFFORD CENTRE OF HEALTHCARE EXCELLENCE AND SHREWSBURY CENTRE OF HEALTHCARE EXCELLENCE COMPLETION DATE: AUTUMN 2016.

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CHOOSE

MORE AT STAFFORDSHIRE UNIVERSITY, WE WANT TO GIVE YOU AN EDGE OVER THE COMPETITION. WE WANT YOU TO TAKE AWAY SOMETHING EXTRA. SO WE MAKE SURE YOU’LL GET SOMETHING EXTRA WHEN YOU’RE HERE. A LOT EXTRA ACTUALLY. To help you open doors as well as your mind, we’re spending millions of pounds on our edge-of-city campus. When you’re here, you’ll be able to work with brilliant academics and access a whole load of cutting edge facilities.

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You can also get more back with grants, loans and bursaries to help fund your study whilst enjoying a cost of living ranked the third lowest in the UK.

MAKE MORE OF YOUR TIME HERE • Improve your skills with online training platform Lynda.com and access over 3,000 online tutorial videos • Want to get fit while you study? Take advantage of our special student rate gym memberships • Don’t just learn while you’re with us, earn. Take a job at the Students’ Union, become a paid Student Ambassador with Unitemps or turn working while you study upside down with a seasonal role at Alton Towers Resort • Then spend. We’re a hop, skip and a short walk from shops, boutiques, restaurants, bars and clubs • Catch the latest musicals, opera, drama at the Regent Theatre and Stafford Gatehouse

A CAMPUS WITH MORE TO OFFER • We’ve spent and continue to spend millions of pounds on our edge-of-city campus • We’re a place literally in the middle of things with easy access to Manchester, Birmingham, London • Get your film fix at our on-campus Film Theatre • Take advantage of our brilliant and friendly Student Support team • Stay fit and well with our NHS Healthcare centre with two doctors • Enjoy a cost of living ranked third lowest in the UK

Discover more: www.staffs.ac.uk/undergraduate

MORE WAYS TO STUDY YOUR WAY • Grants, loans and bursaries to help fund your study • More hands-on, real world learning, fewer lectures • Hit the books whenever you want - access to our 24hour library • Get all the software you need including access to the Adobe Creative Cloud Suite and download Microsoft Office 365 on up to five devices for free • Professional guest lecturers - previous presentations included Alistair Campbell (journalist and broadcaster), Carol Braniff (Head of Learning and Development at SteinIAS) and Will Ingelby (Bluebird CRM)

At Staffordshire University, you’re in the best place to do more, with City Centre shops, boutiques, restaurants, theatres, bars and clubs all just a short stroll away.

Plus, with student rate gym memberships and over 100 sports, clubs and societies to join – including skydiving, snow sports and our very own Beard Society – you can experience more too.

So, if you’re looking for a place that gives you exactly what you need to succeed (and more), then open the door and your mind to Staffordshire University.

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There’s only one real way to experience Staffordshire University, and that’s to come and see it for yourself.

University is where you’re due to spend the next few years of your life, so before you decide on somewhere, it makes sense to have a good look around.

That’s where an Open Day comes in. This is your opportunity to get to know the place. Test it out.

Immerse yourself in every aspect of Staffordshire University and see if it’s right for you.

We’ll give you the chance to see everything, from the Students’ Union and the library to the IT suites and our impressive sports facilities. We’ll also show you the halls of residence, so you can start planning exactly where to put your TV and laptop.

You’ll then meet our expert lecturers, see live demonstrations of lab and studio sessions, and delve deeper into your chosen subject with an informative talk.

Advice is available on managing your student finances and ways to fund your study, as well as tips on writing a strong personal statement to include in your application.

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Best of all, you’ll have time to speak with current students about their experiences of Staffordshire University – which means you can hear exactly what it’s like to be at the heart of things in the centre of the country. It’s the best way to get a real feel for life here.

Our Open Days give you an idea of everything Staffordshire University has to offer, so you’ll be ready to make one of the most important – and most exciting – decisions of your life.

LEARN MORE OR BOOK YOUR PLACE AT

www.staffs.ac.uk/opendays GO ONLINE TO WATCH OUR VIRTUAL TOURS

APPLICATION PROCESS NOT RECEIVED THE OFFER YOU WANTED?

Apply for up to 5 courses by

UCAS JANUARY DEADLINE

CHANGED YOUR MIND?

GOT YOUR RESULTS?

RECEIVED

OFFERS?

APPLY VIA

UCAS EXTRA

Late Feb – early July.

Gives you another chance to apply.

NOT MET THE CONDITIONS OF YOUR OFFER?

CONDITIONAL OFFERS UNCONDITIONAL OFFER

SELECT FIRM ACCEPTANCE & INSURANCE ACCEPTANCE

MET THE CONDITIONS OF YOUR OFFER?

ENROLMENT WELCOME TO STAFFORDSHIRE UNIVERSITY

DON’T PANIC CALL US...

CLEARING

The UCAS clearing process gives students another opportunity to find a place.

MISSED THE UCAS DEADLINE?

Don’t worry, apply via UCAS until the end of June and if we have vacancies left on your course we’ll consider your application. We accept CLEARING applications from mid July.

Visit: www.staffs.ac.uk/clearing

Discover more: www.staffs.ac.uk/undergraduate

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For more detailed information on courses or studying at Staffordshire University, visit: www.staffs.ac.uk/undergraduate

www.staffs.ac.uk/socialmedia The information in this guide is correct at time of publication, but may be subject to change.

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