BUS in ESS THE MIDLANDS
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The Midlands in Business is the only countywide publication designed to meet the advertising needs of businesses throughout the Midlands. As the only bi-monthly Midland wide publication, The Midlands in Business focuses on providing a targeted and cost effective advertising campaign, giving your advertising maximum exposure, to ensure the best possible response. Packed with up-to-date information and advice for anyone looking for business related information, The Midlands in Business is the only bi-monthly independent business magazine published and read by over 40,000 people who are seeking information on businesses within the Midlands.
Advertising Media Pack
in INSIDE
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Target Audience
SOCIAL MEDIA , ess should know What every busin
Director at Big by Louise McGrath,
The Midlands in Business is published bi-monthly and read by over 80,000 people who are seeking information on businesses within Staffordshire and the Midlands.
Dot Media
not a bad ition ends. But it’s once the compet and keep found that it’s up to you to try by Auros, it was way to start, and tion that In a recent study largely relevant informa 25 UK retailers are them, by posting g many of the top g ted in and find engagin it comes to engagin they’ll be interes unresponsive when social the in the in join to ces audien enough to want properly with their honest I was pretty be ion. To ls. discuss media channe I had assumed that s amazed by the claim. Masse social the Reach have had good the the big brands would in an Instant but looking through media engagement, ls of some of these social media channe One tweet or brands, I was wrong. Facebook post and you’re Where to Begin putting There are plenty yourself in of social media front of your offering ls channe That’s an awful lot audience a plethor a talking people of instantly. of busines s to other people What you opportunities about their say can ok, Facebo – everyday lives have an Twitter, LinkedIn and experiences, immediate and YouTube both the good impact. You top being the and the bad. don’t have to But how do like four. you r Whethe worry whether you begin to get it or not, your they’re going to r followers? A popula customers are open your email rt tactic to kick-sta talking about your or whether it’ll Not gn and your now. campai right your brand go into their spam is by running two follower numbers in six months or filter, although email media There are plenty a very years, NOW! Social marketing is still a good promotion. ing ion increas promot right, and to list your usage is not only er powerful tool done of competition sites pretty big. Consum social media Facebook to using are you rapidly, it is already their if can even boost your specifically on, however Facebook rating it into your behaviour and more ion, you must follow engagement by incorpo instantly appear in already promot is to a ur run easy and e will buying behavio are easily found email. Your messag in social good guidelines, which search. g you’re making deeply entwined t Interne providin , do an From their timeline ment understand if you media channels. age lots of engage encour and initial to posts your dy consideration, well to boost instant and everybo This can work really – Twitter posts are not to fall tweet. purchase, then onto careful be r you will see your followers, howeve , about who is following feedback and a little like Google trap. It’s not always ms rs algorith numbe the have into Facebook of those people recommendation, ok page with nk, and a Facebo y, rather the quality EdgeRa quantit ers called ie. those turn ment, consum aim is to good follower engage following you. Your on your already harnes s ambas sadors, people commenting followers into brand than the power of posts, will more the word about spread so to a social media, likely show up in your the greatness of . if your brand is followers timeline company. People not responding to So the moral of following you this now, you could this story is to because they make your be in trouble. want to win ea messag r something may Contrar y to popula good one, need not always be belief, brands don’t and don’t to have a what you’re a massive budget always try media presence looking for, and sell your succes sful social good and indeed respond to both followers - just the ability to timely a in may some criticism e comments and negativ drop away r. manne ing and welcom
first came when social media Not so long ago for the it was seen as being onto the scene, hands much time on their lucky few with too to do. But as it stands and nothing better more than 700 million are there today, 500 rs, with more than Facebook membe those of 50% of which million ‘active’ users a day. People spend log on at least once minutes per month over 700 billion the average on Facebook, with of pieces user creating 90 content each month.
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Circulation The Midlands in Business is free of charge. Circulation consists of local businesses, local authorities, public and private sector and education providers. There is no wastage and no return copies.
Editor’s Notes The Midlands in Business is essential for everyone involved in business. Each edition offers a wide range of news, features, topics and company profiles. Editorial is regional market focused and is an essential information source. The publication also invites editorial contributions and is an invaluable source of up-to-date news and information.
FEATURES (left to right): Jeff Sharnock (Waterl Frank Allen (Canno oo HA), Council (Homes And Commu ck District Council), Pele Bedwarlor nity Agency), David d Gough (Lovell) .
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PUBLICATION DATES Issue
Artwork Publication
Jan/Feb 2012
30th Nov
21st Dec
Mar/Apr 2012
1st Feb
22nd Feb
May/Jun 2012
4th Apr
25th Apr
Jul/Aug 2012
6th Jun
27th Jun
Sep/Oct 2012
8th Aug
29th Aug
Nov/Dec 2012
3rd Oct
24th Oct
150 new homes for
Affordable housin g and regeneration specialist Lovell has been chosen by Housing Associ ation, part of Waterl Waterloo oo Housing Group, to build that will soon transfo the 150 new homes rm the Elizabe th Road estate in Canno ck.
Lovell joins the partnership to build affordable new homes to regenerate the Elizabeth
Road estate A further 100 afforda ble and attract new homes, for ive space. I would both rent and sale, like to thank again follow, providing will Waterloo and the Homes a huge boost to and Communities the area’s environment and Agency. I would also like local economy. to pay tribute to the residents who have and David Gough, region are still living al director for Lovell on the estate in Lovell is adding very difficult circum the Midlands, its development in stances.” comments: “This expertise to the succes sful is a wonderful opportunity to partnership betwee Jeff Sharnock, recreate this commu n Waterloo, Cannock Chase chairman of Waterl nity and we look forwar Council and the oo Housing Association, adds: d to working closely government’s Homes and Comm “We warmly welcom with local people, as well unities Agency as our private as Waterloo, Canno e Lovell (HCA), has already taken development partne ck Council and the HCA, in forward the extens which r for this exciting and transfo order housing regene rmational housin tight-knit new neighb to ensure we create a ration project includi ive The collective g project. ourhood enjoyin clearing vacant ng streng th of the quality new homes old proper ties g toppartnership demonstrates in the first . This project will phase ready for the drive, confide healthy mix of bring a the £15 million nce and expectations we homes for afforda new build. have for making ble rent and home ownership. The project has such a positive impact the suppor t of on the Elizabeth HCA funding through the Kickst Road area and the lives of “We will build the art local people.” new homes in high-quality housin programme, aimed at four phases so we will be in g schemes affecte Pele Bedward, constant liaison market conditions. d by investment and with residents to ensure disrup regeneration manager for the tion is minimal. HCA, says: “We I am certain that they will be Building work by are pleased that our investm delighted with Lovell is well under ent is helping to the results.” construct the first way to bring about positive change Cllr Frank Allen, 50 new homes for the area and Cannock Chase by spring 2012. These will the local community, and Council Housing Portfol feature 36 homes look forward to io Holder, says: as well as homes for rent, seeing the first bricks being “I am absolutely delight to buy through laid ed that buildin shared ownership and regeneration schem at this much needed g work is getting under way. to buy outright e.” on the open The redevelopme market. to bring a transfo nt is going The rmation to the new homes for Elizabeth sale will be availab Road estate. It buy off-plan shortly will be unrecognisab le to , including two, quality homes, le, with three and four-bedroom homes parking, play areas and open . register your interes Call 0121 421 8300 to t. hrrtd34-hmcc
FEATURES
CANNOCK
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. Spicial Street Square on St Martins for Bullring pment plans New develo
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ADVERTISING RATES
Square St Martins
M BIRMINGHnAow then and
cities in ared to large past status comp no particular hub. Over the et town with as a metropolis early settlers as a small mark now recognise with prospects ngham has Once recognised has evolved into what we st growing cities Birmi ngham one of the faste Griffin takes a look at how the UK, Birmi es, culture to developed as tuniti Jade has e’s it oppor nerat 200 years plans, job ening City’. dreamt of. Rege ng transport ity of cultures ngham a ‘Happ could have only Birmi city with exciti a meant a divers make into to the years residents also e and a plan changes to the of the city’s expanded over most divers and onwards, even of the The diversity From 1980 apparent and rival that of recognised. Centre were n master needed to be ngham City the regeneratio feel of Birmi nt ing stones to on whole look and to the prese mental stepp earn its place funda From the past the ngham e becam Trades’ we saw Birmi today. of a Thousand It later 19th Century plans we see n as the ‘City As early as the artillery. it became know to screws and the map, firstly tries in the for change from jewellery which was indus ing city need A otive anyth trial indus wealth to manufacturing dominated by within the autom ’s was a very ing even more in the 1980 manufacturing city centre was concrete! ction and bring nts but a place to work moved onto “Birmingham ring, and the lot of spurring produ car manufactu 1970’s so a home for reside 20th Century, dominated by the area and the 1960’s and led what we ed not just a decisions of e to settle in ive which detai Centre), city even the area. It provid This also invited peopl the planning hybrid initiat Convention life. expanding the ’s came the (International and enjoy city In the 1980 se in population ed greater emerged. That’s future; the ICC saw an increa the Bullring trial boom creat om to do for the also indus ed Kingd d and an ) Birmingham h need decade. Unite the over the next ver, even thoug nal Indoor Arena ent rates in further. Howe e and develop the NIA (Natio t unemploym overrun. and questioned crowded and and the lowes started to chang reached a point Andrew recognition when things was becoming years ago we commented council that the city ?’” three t city or the make mean two to for t it also need Abou Centuries big move we ntrate their 19th and 20th ‘what’s the next and to conce tant over the for residents It was impor housing as well. qualit y of living my but into to improve the try and the econo not only indus effort s into
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