Sponsorship Package
SPONSORSHIP PACKAGE | A Likkle Taste Of Jamaica - Cultural Festival 2012
Contents
Sponsorship Package December 1, 2012
Letter from A Likkle Taste of Jamaica 2012 Committee
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Background
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Objectives
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Marketing and PR
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Exhibitor Benefit Overview
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THE FESTIVAL
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Sponsorship packages
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Title Sponsor Benefits at a glance
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Specific Area & Booth Sponsorship
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O2 Park Welcome Bay, Chaguaramas Trinidad Hosted By: Jamaicans in Trinidad & Tobago
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A Likkle Taste Of Jamaica - Cultural Festival 2012 | SPONSORSHIP PACKAGE
Letter from A Likkle Taste of Jamaica 2012 Committee
SPONSORSHIP PACKAGE | A Likkle Taste Of Jamaica - Cultural Festival 2012
Background
Dear Sponsors and Exhibitors, You are cordially invited to participate as a sponsor/exhibitor at A Likkle Taste of Jamaica (Annual Cultural Village & Food Festival) on Saturday, December 1st, 2012. A Likkle Taste of Jamaica 2012 will be held at the O2 Park, Chaguaramas, Trinidad & Tobago. The festival is organized to attract and entertain hundreds of attendees from across the region. Hosted guests will include government agencies, community leaders, and captains of local industries, small business owners, celebrity chefs, entertainers, artists, and cultural icons. Enclosed in this sponsorship package, you will find information about aspects of the Jamaican Village, the food festival, community initiatives and sponsorship opportunities. This year will mark the 1st of what is expected to be an annual event. Highlights will include a concert featuring local and Jamaican artists, the Yaad Food Pavillion, Multicultural Showcases and Youth Performances including various competitions. We expect more than 3,000 guests, with participation from attendees of non-Caribbean origins. The “Jamaican Brand” is one of the fastest growing phenomenons today due partially to significant accomplishments in Music & Sports. A strategic advertising campaign through print, radio, and online medium will be implemented to promote these aspects of the village adding to the diversity of patrons we will attract. Therefore this is a perfect opportunity to gain exposure for your company/organization. By committing early, we will work closely with your company and help promote your company in our strategic marketing plan as we are aware that Sponsors are the key to the success of A Likkle Taste of Jamaica 2012. The enclosed outlines the exhibitor and sponsorship opportunities available for A LIKKLE TASTE OF JAMAICA 2012. We can also customize the sponsorship opportunities to meet your specific marketing objectives and needs. If you have any other ideas, concepts or new marketing programs that you would like to implement please bring them to our attention. On behalf of the committee, and partners we thank you for your support and look forward to your participation in the creation of a longstanding celebration of which we can all be proud. Sincerely, Stacy-Ann Wilson Director, Vision Shapers Ltd Tamarco Edwards Chairman, Likkle Likkle Jamaica Alvin Brown Founder Jamaicans in Trinidad & Tobago
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A Likkle Taste of Jamaica 2012 is being held December 1, 2012 and is organized by Likkle Likkle Jamaica/Vision Shapers Ltd and Jamaica Association of Trinidad and Tobago. This is a regional and destination event that takes the shape of a Jamaican Village and Food Festival that showcases the talents and products of Jamaica by way of Food, Music, Art, Sports & Cultural Activities. A LIKKLE TASTE OF JAMAICA 2012 is designed as a Jamaican Village to showcase the latest Jamaican offerings including food trends and culinary products. It is the premier Jamaican Cultural event and meeting place for consumers and Caribbean businesses in Trinidad. A LIKKLE TASTE OF JAMAICA is scheduled to take place annually and is positioned to provide a festive, all encompassing Jamaican experience while creating promotional and sales opportunities for diverse industries. It is a gated event with over 3,000 attendees expected this year. Attendees can sample Jamaica’s best wines and spirits, watch celebrity cooking demonstrations, attend seminars, listen to live music, and more. With show dates conveniently falling at the beginning of the busy “Festive” Christmas season, A Likkle Taste of Jamaica offers a timely opportunity to create consumer awareness and promote directly to gourmet shoppers, travel partners,
entertainers, and inspired food buyers. Media inquiries about the show began immediately following the Festival’s announcement, exhibitors are excited and visitors are starting to mark A Likkle Taste of Jamaica on their calendars! We are pleased to be able to invite sponsors to join us for this exciting project. By sponsoring A Likkle Taste of Jamaica you can reach new audiences, promote your brand or product to a large and targeted audi¬ence and be associated with a prestigious, and new Festival offering a high quality, exciting and wide ranging programme of events. The Festival programme also offers opportunities for sponsors keen to develop their social responsibility programmes, improve public image with customers and staff and invest in the future of communities and business. All in all, a true festival experience. Take a moment to review the following information and you’ll be inspired by the opportunities that A Likkle Taste of Jamaica can offer you. Whether introducing a new product, entering a new market or trying to increase your market share, a combined promotional package will ensure the best marketing results and prominent industry awareness.
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A Likkle Taste Of Jamaica - Cultural Festival 2012 | SPONSORSHIP PACKAGE
Objectives
SPONSORSHIP PACKAGE | A Likkle Taste Of Jamaica - Cultural Festival 2012
Marketing and PR A Likkle Taste of Jamaica 2012 will be supported by a proactive marketing campaign that whets the appetite and stimulates the senses. This will include: • A dedicated site www.alikkletasteofjamaica.com • Links to partner sites • 20,000 full colour hard copy and virtual Festival brochures- distributed to businesses across the Caribbean; all libraries, Information Centres and Tourist Information Centres in Trinidad & The Caribbean; also distributed throughout the Festival. • Over 5,000 posters (hard copies with titles such as “Gimme Likkle”, “Taste Something New” & ‘empty belly’ posters). • 10,000 flyers across the Trinidad. • On street advertising across the city of Port of Spain • A proactive media and PR campaign targeting local, regional, national and trade media - broadcast, print and online.
• Showcase, champion and celebrate A Likkle Taste of Jamaica’s food excellence, culture, heroes, talents, and diversity.
• Making full use of social media, including a dedicated Twitter feed and Facebook profile.
• Support and promote A Likkle Taste of Jamaica’s quality food businesses, and restaurant sector.
• An online Food Festival Tool kit: An easy to follow ‘recipe’ of how participants can promote their events including Festival logos, direct e-mail flyers, template media releases, ‘empty belly’ posters, flyers, “taste something new!” posters, email footers, web buttons, top tips and suggestions.
• Celebrate food in A Likkle Taste of Jamaica and drive the countries reputation as a progressive and exciting food destination. • Bring A Likkle Taste of Jamaica’s cultural village alive by including activities that educate the patrons on issues such as healthy food choices, home cooking, combating obesity, moderation and enjoyment of food, the impact of sustainable food and reducing food waste. • Engage the patrons in enjoying and learning more about the Jamaican culture in an inclusive way - an enjoyable, memorable, educational, relevant, social and ‘fun for everyone’ event that also celebrates many diverse communities, their traditions - delivering commercial benefits to the City.
• Cross marketing at other events within Trinidad & Jamaica. • ‘Food Festival Trail’ map and podcast (downloadable from www. alikkletasteofjamaica.com), highlighting where activities will be taking place, to highlight the breadth of events and encourage full participation. • Working closely with local tourism companies to ensure we also maximise tourism through offers and strong programming.
• Seek opportunities for small businesses to network and promote their offerings. • Promote green businesses and environments • Inspire young talent using Jamaican young achievers as a motivator
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A Likkle Taste Of Jamaica - Cultural Festival 2012 | SPONSORSHIP PACKAGE
Exhibitor Benefit Overview A Likkle Taste of Jamaica: It’s all about celebrating Jamaica’s culture! A festive, all-encompassing experience, A LIKKLE TASTE OF JAMAICA will showcase Jamaica’s products and the hottest culinary trends. A sales and marketing opportunity for companies and retailers The Festival will create a concentrated, high traffic marketplace giving retailers exposure to thousands of new customers under one roof, over one day. • MEET customers face to face • MARKET to an audience ready to spend • LAUNCH new products and test the market • BUILD brand awareness, • SAMPLE your product to targeted food buyers • PROMOTE retail location A distinctive shopping and Festival experience for consumers The event will appeal to consumers who are interested in exploring cultural possibilities, learning great recipes and the Jamaican culinary techniques, meeting celebrity food personalities, participating in cultural activities, sampling products and so much more. High-impact marketing campaign The marketing campaign is designed to ensure that the Festival’s message reaches thousands of consumers throughout Trinidad and the Caribbean Region. Emphasis will be on creative advertising, powerful promotions and a highly developed media relations campaign. • Daily newspapers • Radio stations • Lifestyle magazines • Contests • Exhibitor promotions • Coupon distribution • Website promotions • Advance ticket sales • Radio interviews • Use of Social Marketing Media
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SPONSORSHIP PACKAGE | A Likkle Taste Of Jamaica - Cultural Festival 2012
The Festival Glimpse of Festival attractions If it’s Jamaican or Jamaica-related, A LIKKLE TASTE OF JAMAICA has it all! • Gimme Likkle tasting area • Yaad Food Pavillion • Rum Shop Lounge • Seafood and pairing hut • Travel Shops • Kids Adventure Park • Jerk Eating Contests • Interactive workshops • Live Entertainment (national and local entertainers) • Cooking demonstrations pavilion with top chefs and cookbook authors • Family village including a children’s area • Environmental tent for “green” education • Sports Arena with fitness tips (promoting Jamaican Track & Field & Reggae boys etc.) • Artist Booths • Food suppliers • From Field to Fork, healthy food choices Event participant categories • Food retailers • Restaurants • Resorts • Airline & Travel Agencies • Financial Sector • Manufacturers & Producers (Varying Products) • Entertainment Industry • Art & Craft Industry • Sporting Industry • Gift items related to Jamaica • Chefs and food experts Special Events Festival Sponsors & Press Reception: Friday, November 31st, 2012. A celebratory party and high profile event that will bring together sponsors, city leaders, Food Festival partners, local food heroes, celebrities and media. A fantastic opportunity to showcase your business to the guests.
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A Likkle Taste Of Jamaica - Cultural Festival 2012 | SPONSORSHIP PACKAGE
Sponsorship Packages
SPONSORSHIP PACKAGE | A Likkle Taste Of Jamaica - Cultural Festival 2012
Title Sponsor Benefits at a glance
A LIKKLE TASTE OF JAMAICA sponsorship packages will ensure the best marketing results for your company. Through intense media coverage, preshow promotions and on-site visibility, you can maximize your exposure to your target market. Whether visitors interact with your product, take away samples or meet with you face to face, the opportunity can be customized to meet your specific objectives.
The title sponsor is awarded to one company who pledges $25,000.
Get involved today!
PUBLICATION RECOGNITION / WEB
Become a sponsor and support A Likkle Taste of Jamaica 2012 by pledging one of the sponsorship packages. There are four major sponsorship categories, specific area sponsorship and tailored packages. Major Sponsorship packages
MARKETING & PROMOTION • Prominent logo recognition in all print materials including: posters, tickets, website and social network sites • One full page ad in a local and Jamaican Newspaper
• Recognized as the title sponsor in media releases • Website link through A Likkle taste of Jamaica 2012 website link for one year ON-SITE RECOGNITION / HOSPITALITY Event Day • 2 Banner signage (max size 8” x 16”, vertical) on the main stage
Title sponsor Gold Sponsor $25,000USD $15,000USD
• 1 Banner signage (max size 6” x 12”, vertical with stand) at ticket registration table • 2 Banner signage (max size 8” x 16”, vertical) at entrance • 2 Banner signage (max size 6” x 12”, vertical with stand) • Logo recognition on signage by the entrance to the festival
Silver Sponsor $10,000USD
Bronze Sponsor $5,000USD
• Logo features in multimedia presentation at the festival • Opportunity to place promotional items on each chair • Exhibit booth (2 tables) opportunity • Verbal thank you and recognition as presenting sponsor by Master of Ceremony during the opening ceremony at the event • Opportunity for senior representative to speak (3 minutes) at the festival • 20 VIP Tickets • 10 Regular Tickets
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A Likkle Taste Of Jamaica - Cultural Festival 2012 | SPONSORSHIP PACKAGE
Major Sponsorship Categories Compared INSERT TABLE
SPONSORSHIP PACKAGE | A Likkle Taste Of Jamaica - Cultural Festival 2012
Specific Area & Booth Sponsorship Charity Sponsor/Partner • Exclusive Category Rights to Supply/Promote Your Product/Service • Logo Appears on All Print Advertising & Promotional Materials • Logo on Sponsors Page of the Event Website with Link to Sponsor Website • Logo on all Show Signage • Press Release Highlighting Sponsorship • Distribution of Information on Your Company or Service at the Event • Booth Space at Event • 10 Complimentary Tickets to the event • 10 meal passes • Price: N/A Sports Arena • Title Sponsor for the Arena • Name/Logo Incorporated into all signage for the Arena • Logo Appears on All Print Advertising & Promotional Materials • Logo on Sponsors Page of the Event Website with Link to Sponsor Website • Logo on all Show Signage • Press Release Highlighting Sponsorship • Editorial Coverage and Ad Space • Distribution of Information on Your Company or Service at the Event • Booth Space at The Event • Endorsements by an accomplished Jamaican Athlete • Branding of Arena • 10 Complimentary Tickets to the event • 10 meal passes • Price: $15,000USD Green Hut Sponsor – Environmentally friendly • Title Sponsor for the Green Hut • Name/Logo Incorporated into the Banner for the Hut • Logo Appears on All Print Advertising & Promotional Materials • Logo on Sponsors Page of the Event Website with Link to Sponsor Website • Logo on all Show Signage • Press Release Highlighting Sponsorship • Editorial Coverage and Ad Space • Distribution of Information on Your Company or Service at the Event • Booth Space at The Event • 10 Complimentary Tickets to the event • 10 meal passes • Price: $7,500USD
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A Likkle Taste Of Jamaica - Cultural Festival 2012 | SPONSORSHIP PACKAGE
Kitchen Challenge Sponsors • Sponsor for Kitchens Utilized by Featured Celebrity Chefs • Logo Appears on All Kitchen Signage • Logo Appears on All Print Advertising & Promotional Materials • Logo on Sponsors Page of the Event Website with Link to Sponsor Website • Press Release Highlighting Sponsorship • Editorial Coverage and Ad Space • Distribution of Information on Your Company or Service at the Event • Booth Space at The Event • 10 Complimentary Tickets to the event • 10 meal passes • Price: $7,500USD Grocer/Retail Sponsor • Logo Appears on All Print Advertising & Promotional Materials • Logo on Sponsors Page of the Event Website with Link to Sponsor Website • Press Release Highlighting Sponsorship • Ad Space • Distribution of Information on Your Company or Service at the Event • Booth Space at the event • 10 Complimentary Tickets to the event • 10 meal passes • Price: $7,500USD Kid’s Adventure Park • Logo Appears on All Print Advertising & Promotional Materials • Logo on Sponsors Page of the Event Website with Link to Sponsor Website • Press Release Highlighting Sponsorship • Ad Space • Distribution of Information on Your Company or Service at the Event • Booth Space at the event • 10 Complimentary Tickets to the event • 10 meal passes • Price: $7,500USD Automobile Sponsor • Logo Appears on All Print Advertising & Promotional Materials • Logo on Sponsors Page of the Event Website with Link to Sponsor Website • Vehicle Display with Signage at Event • Press Release Highlighting Sponsorship • Ad Space • Distribution of Information on Your Company or Service at the Event • 5 Complimentary Tickets to the event • 5 meal passes • Price: $5,500USD Healthcare Sponsor • Logo Appears on All Print Advertising & Promotional Materials • Logo on Sponsors Page of the Event Website with Link to Sponsor Website • Press Release Highlighting Sponsorship • Ad Space • Distribution of Information on Your Company or Service at the Event • Booth Space at the event • 5 Complimentary Tickets to the event • 5 meal passes • Price: $5,500USD Individual Event Sponsor
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SPONSORSHIP PACKAGE | A Likkle Taste Of Jamaica - Cultural Festival 2012
• Title Sponsor for the Individual Event • Name/Logo Incorporated into the Specific Event Name • Logo Appears on Print Advertising & Promotional Materials • Logo on Sponsors Page of the Event Website with Link to Sponsor Website • Logo/Name on the Website Event Detail Page • Logo on all Individual Event Signage • Press Release Highlighting Sponsorship • Editorial Coverage and Ad Space • Distribution of Information on Your Company or Service at the Event • Booth Space at The Event • 10 Complimentary Tickets to the event • 10 meal passes • Price: Event Dependent Sponsorship in kind We are also happy to receive other sponsorship in kind (such as food and drink products for events or appropriate services) and we would be very happy to give you the appropriate recognition for this. We look forward to discussing any suggestions you may have. Thank you for supporting A Likkle Taste of Jamaica 2012. We look forward to working with you, helping you achieve your objectives and making the event a really delicious success! Tailored Packages We are very interested in having your company join us for this exciting Event For sponsorship from $1,000USD we would be pleased to offer you the benefits of a custom package that fits your needs and objectives. Please talk to us about how we can help you achieve this. Purchase Exhibit Space Purchase exhibit space and maximize your company’s exposure. Whether you create an interactive both or give away free samples, attendees will have an opportunity to experience first-hand your company’s products and/ or services. Due to restricted space within the exhibit area, there will be a limited number of exhibitor booths available. Exhibit spaces are assigned on a first-come, first-served basis. The exhibition cost for A Likkle Taste of Jamaica 2012 will remain unchanged but may increase for future events. Exhibitors will receive the following all inclusive package: • Exhibit Space – 10’ x 10’ booth area • Standard draped booth, • 6’ draped table, 2 chairs, • Listing in official program • Dedicated pavilion supervisor • 5 complementary passes • Company logo and link on the Festival’s website • Company name highlighted on pavilion signage • Promotional exposure in the Show Press Kit Price: $750USD We are happy to customize exhibitor and sponsorship opportunities to meet your specific marketing objectives and needs. If you have any other ideas, concepts or new marketing programs that you would like to implement please bring them to our attention.
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For more information on exhibiting or sponsorship opportunities please contact: A Likkle Taste of Jamaica Committee, Telephone: 868.687.7663 Email: info@alikkletasteofJamaica.com We look forward to working with you and having a successful Cultural Village & Food Festival ---A Likkle Taste of Jamaica 2012 We can also customize exhibitor and sponsorship opportunities to meet your specific marketing objectives and needs. If you have any other ideas, concepts or new marketing programs that you would like to implement please bring them to our attention.