Maintain SEO Rankings After A Website Re-Design In today’s digital business landscape, a website is the primary tool to stay cutthroat. And simply as every tool needs occasional sharpening to stay effective, so does the website. Since customer expectations change in the fullness of time, with a reputed SEO company in Reno, you will learn to change with its ebbs and flows.
You’ve invested a significant amount of marketing dollars, effort, and time to gain your present ranking. You must not be defeated in the process of redesigning the website. Some businesses make the disastrous blunder of thinking that one doesn’t affect the other. However, in actuality, there are particular steps you’ve got to take to make sure you don’t sacrifice your SEO ranking as you switch from the old website to the new. Analyze the existing keywords Find out what phrases or keywords the website is ranking well in. You can use rank checker tools such as SEMRush and Ahrefs. In the same way, you should even check which pages are generating the most organic traffic because of such keywords. Ensure that such pages are included in the new website and you maintain them as much as possible. This includes migrating the file names, metadata, videos, and photos precisely as they are. Understand the architecture of the website There’s a good possibility that the URL structure will change slightly when you redesign the website by hiring a professional and experienced web designer in Reno. This is fine as long as the change is incremental, and you inform the search engines of all the amendments. This means that once you work out the internal links of the redesigned website, you must submit the updated XML sitemap and ensure that the page structure, navigation links, and 301 redirects are consistent with it. This will help display the structure of the new website impeccably and make sure that improved user experience. Website architecture not just refers to the way the pages are set up. It even includes navigation and internal linking, as amendments in the URL can leave broken internal links in the pages. Audit the backlinks of the website Backlinks are instrumental in maintaining SEO ranking, and you must ensure that they aren’t affected as you make amendments to the pages. Review every existing link that point to the website. If any of them is linked to a page you’re changing or taking away, invest a little time contacting the pertinent websites and requesting them to update the backlinks. If this proves excessively intricate or would take a disproportionate amount of the resources, you can create redirects to ensure that your redesigned website would still benefit from the traffic that such backlinks generate. Trust the professionals Redesigning the website from Reno web development specialists should improve your SEO boost your conversion. Or else, why go through all the trouble? Ensure that you sharpen the