Dominating SEO with Content Marketing

Dominating SEO with Content Marketing

Knowing Your Audience Always Comes First.

You cannot begin developing your content without knowing about your target audience first.

Effective and valuable content is relevant and relatable to your target audience. As a business, you may already have prior research and knowledge of your target customers’ profile. Your goal in content marketing is to answer your audience’s questions and engage with their interests. People’s interests may tend to change like the weather, and it important that one stays up to date with today’s fads and trends.

Post Quality and Amazing Content

Apply your research and knowledge about your customer profile to develop quality content.

The top searches on the first pages of Google have a few things in common. Content like these is well-researched, current, and long-form. Share relatable content, up to date, and worth reading. Include photos and videos that are share-worthy and showcase your business’s personality and services and the experience that comes with it.

Choose the right keywords

This part is a clear integration of SEO and content marketing. SEO demands keywords, and content marketing works by making use of those keywords. Choose the right keywords and strategically place them in every piece of content you will post. Do not spend too much time obsessing over keywords; build a basic list of keywords that will target your content. With content marketing alone, you have quality content, but with SEO, you are making sure that your content reaches your target audience.

Make your Content User Friendly

Given the right keywords, you have to optimize your content around them, not just merely playing where to paste them in between your lines of text. Make your content SEO friendly, in fact, “SEO friendly” is outdated, and we look on using the phrase “User-Friendly” instead.

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