Often we need to give a lengthy explanation to our potential clients in order to expand our business. Providing them with text documents is a futile attempt. Also producing a video ad can be costly and time-consuming. This is where the role of slide presentation comes into play. Using SlideShare for business can be an effective and user-friendly way to market a product. Slides are made to present a data in a succinct but comprehensible manner. It does not contain long sentences, but points that replace the use of sentences. It contains charts and pictures that literally speak a thousand word.
You must be wondering why SlideShare? Well, firstly it is owned by LinkedIn. I think that right there answers major part of the question. Secondly, it has 5 times the traffic from business owners as compared to that of Facebook, Twitter, YouTube or LinkedIn. Many readers don’t have a long concentration span. We have seen sharing ‘Stories’ have become a big hit on all social media platforms. Have you ever pondered what might be the reason behind its success? Aren’t these Stories similar to slideshows? They stay on your screen until the time you can take a good look at it and then, another story pops up. A user can scroll over whenever they like. SlideShare has taken the advantage of this by providing a platform that businesses can use easily. Important Tips For Making A Perfect SlideShare: 1. Understand your target audience: Your slide is not for you or your employees. It is important to contemplate what details your audience is seeking from the slides. Make sure you provide all the relevant details. 2. Don’t be Narcissist: Avoid using ‘me’ in your slides. Address your audience directly by using words like ‘you’ and ‘your’. This will make the presentation look interactive.