Rich Naturals Demi-Permanent Paint / Ammonia-Free / Wella Paint Touch. Wella's Rich Naturals Color Touch is a dye. This 9/86 Wella Rich Naturals Ammonia allows very natural and multifaceted colours to be obtained. The highlights of your colour will be full of colour. This includes 50 percent of all white hair. This dye leaves your colour multifaceted by 57 percent and your hair shiny and dazzling by 63 percent, thanks to the Light2color complex method. This Wella is hair-free of ammonia and gentle.