In the specialist hairdressing industry, Alfaparf Milano is the world's leading Italian brand. They've been making exclusive goods such as Alfaparf Shampoo, Alfaparf Conditioner, Alfaparf Keratin Therapy Milk for professionals who believe in elegance with a truly Italian flavour for the past 35 years. They research, enhance and manufacture creative formulas, taking care of each and every stage of the production process to achieve excellence. Each substance contains a tale of greatness, the consequence of love, minus sulphates, parabens and other dangerous additives. Visit our website for more.