Table of Contents
SECTION I: INTRODUCTION .................................................................................................................................................................. 3 PURPOSE OF STUDY: .............................................................................................................................................................................. 3 METHODOLOGY AND RESOURCES ............................................................................................................................................................. 3 SECTION II: STUDY AREA ...................................................................................................................................................................... 4 WHAT ARE THE GEOGRAPHICAL BOUNDARIES OF ST. JOHN’S?.......................................................................................................................... 4 SECTION III: ST. JOHNS DEMOGRAPHICS ............................................................................................................................................. 6 WHAT ARE THE COMMUNITY CHARACTERISTICS OF ST. JOHNS TODAY? .............................................................................................................. 6 POPULATION........................................................................................................................................................................................ 6 RACE ................................................................................................................................................................................................. 6 SEX.................................................................................................................................................................................................... 7 AGE ................................................................................................................................................................................................... 7 INCOME .............................................................................................................................................................................................. 8 EDUCATIONAL ATTAINMENT .................................................................................................................................................................... 9 THE TAKEAWAY .................................................................................................................................................................................... 9 SECTION IV: ST JOHNS ECONOMIC CHARACTERISTICS ....................................................................................................................... 11 BUSINESS AND EMPLOYMENT ................................................................................................................................................................ 11 REAL ESTATE...................................................................................................................................................................................... 12 TRANSPORTATION ............................................................................................................................................................................... 13 PARKING ........................................................................................................................................................................................... 15 RECREATION AND ATTRACTIONS ............................................................................................................................................................. 15 SECTION V: CONSUMER SURVEY ....................................................................................................................................................... 16 SECTION VI: SUPPLY AND DEMAND STUDY ....................................................................................................................................... 17 AREAS OF BIGGEST BUSINESS OPPORTUNITY IN ST. JOHNS............................................................................................................................ 18 SECTION VII: ST. JOHNS TOMORROW ................................................................................................................................................ 21 APPENDIX .......................................................................................................................................................................................... 22 HOW TO USE THIS REPORT..................................................................................................................................................................... 22 AREA RESOURCES FOR BUSINESSES .......................................................................................................................................................... 22