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VOLUME 25, NUMBER 6, 0834-20X

JUNE 2010

Contents IN THIS ISSUE Business News is a monthly publication of the St. John’s Board of Trade. Reproduction of any material contained in Business News is permitted provided written approval from the St. John’s Board of Trade. Articles and criticisms are invited, but opinions expressed by contributors do not necessarily represent those of the St. John’s Board of Trade. We encourage you to support the business leaders whose names and products you see advertised in this issue as well as throughout our entire membership. The Board reserves the right to edit submissions. Editor:

Krista Penney

Printed by: British Group of Companies Layout: Roxanne Abbott

ST. JOHN’S BOARD OF TRADE EXECUTIVE Derek Sullivan Jo Mark Zurel Steve Power Denis Mahoney Bruce Templeton Sherry Walsh

Chair Senior Vice-Chair First Vice-Chair Second Vice-Chair Immediate Past Chair Secretary-Treasurer







BOARD OF DIRECTORS Keith Healey Kim Keating Jerry Kirkland Jeff LeDrew Margot Bruce O’Connell Brenda O’Reilly Celina Stoyles

STAFF Nancy Healey Jennifer Chaytor Lori Coleman Margie Davis Craig Ennis Wanda Palmer Krista Penney Sherry Ryan

Chief Executive Officer Manager, Finance & Compliance Business Affairs Manager Sales Manager Vice President of Policy and Communications Events Marketer & Administrative Coordinator Manager of Member Communications Member Relations Administrator

St. John’s Board of Trade 34 Harvey Road P.O. Box 5127 St. John’s, NL A1C 5V5 Canada Tel: (709) 726-2961 Fax: (709) 726-2003 E-mail: Website:

Business News

June 2010


Cover Story manufacturing matters Economically, it just makes sense


anufacturing is a cornerstone of the economy in Newfoundland and Labrador – worth almost $5 billion last year. It is an industry that cuts across all sectors of the economy. It’s not just about making things and shipping them out. Manufacturers use the services of accountants, lawyers, truck drivers, printers, computer technicians, mechanics, packaging producers, marketers, web designers, customs brokers, shipping lines, and many more. And we rely on efficient reliable transportation and logistics systems – roads, bridges, ferries, border crossings, railways and trucks.

“We’ve been global traders for centuries, and will be for centuries to come. Exporting our products to the world grows our economy and brings new money to our province.” And we give back to our communities – we sponsor hockey teams, fire departments, dart leagues, community events, festivals, service clubs, and youth organizations.


Bill Stirling, Vice President Canadian Manufactures & Exporters (CME) has done the math – we know that in Canada every dollar of manufacturing activity creates an additional $3.05 in economic activity. In Newfoundland and Labrador that number is a bit lower at $2.54 because we are more reliant on out-of-province suppliers. Any way you spin it, we are a large contributor to the local economy. We employ about 12,000 people full-time, year round. Add in all

June 2010

those services outlined above and we indirectly employ another 25,000 people; people whose livelihoods depend on Newfoundland and Labrador companies producing and selling our goods around the world. And sell around the world we certainly do. According to the Department of Innovation, Trade and Rural Development’s Getting the Message Out program, we sell to over one hundred countries on six continents. That’s pretty cool stuff! We’ve been global traders for centuries, and will be for centuries to come. Exporting our products to the world grows our economy and brings new money to our province. A few years back, CME added a tag line to its well-known Manufactured Right Here slogan - “…quite possibly by your neighbour”. I think that sums up the importance of our industry. Look around your neighbourhood – up and down your street. There are people on your street whose livelihood comes from our industry, directly or indirectly. When you choose to buy local – when you shop and look for our Manufactured Right Here logo – you are supporting that neighbour. You are keeping your money turning over in your community a bit longer. And you are helping push $2.54 towards $3.05 that we see across the country.

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Chair’s Message think locally products because we will just become a temporary home for manufacturing until a lower cost jurisdiction makes a move for our jobs. To create good paying jobs, and have business decisions made here for the benefit of local communities, we need to generate ideas that turn into desired products.

Manufacturing – opportunities and challenges


he manufacturing edition of Business News gives us an opportunity to think about a sector that has phenomenal opportunities as well as very real challenges. The ability to create a product, through either standardized or specialized processes, and meet market demands in a competitive and compelling way is an impressive task. When you look at something that is in global demand, with an estimated market size of 6.8 billion people, the opportunities seem endless. I’d like to start by congratulating the people who make manufacturing work in Newfoundland and Labrador. What you are doing to create jobs and wealth, to support communities, and to make sure we continue to be a player in the global marketplace is commendable. Take pride in what you contribute. That said, the challenges, particularly in Newfoundland and Labrador, are quite compelling. We are strategically positioned between Europe and North America, and between the rapidly opening Arctic and warmer climates. But getting on and off the island in particular can be a threat to local businesses, including manufacturers. That’s why transportation is such a high priority advocacy area for the St. John’s Board of Trade. If we were on the mainland, we probably wouldn’t have a committee dedicated to working on files like air access, Marine Atlantic, gateway and other key initiatives. But we are an island and we have to be practical about our role in affecting changes in government policy. The costs of doing business, including taxation, are absolutely vital to the competitiveness of manufacturers. Every dollar that a manufacturer has to pay to generate a product is a dollar that has to be recovered from the end consumer. That’s not Newfoundland and Labradorspecific, it’s a part of the equation for every product you have in your home and office. Some products are costly to differentiate

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“...if we hide behind platitudes and don’t talk openly about the real challenges we face, we’re not going to beat back these challenges and open new doors for ourselves.” Chair, Derek Sullivan themselves in the market but those aren’t necessarily the products and strategies to be concerned about. It’s the average ‘I have to knock three cents per unit off the cost of this to be competitive’ local manufacturer that we need to find a way to support so that they’re the supplier of choice (and the employer as well). In the wake of a very rough year or so in the global economy, with recovery in some parts of the world and even in Canada still either taking place or on shaky ground, every bit of competitive edge has to be enhanced. We’re being naïve if we don’t think that there are states in the U.S. or other provinces – or places we’ve never heard of before – making big plans to attempt a big recovery from this recession. It makes economic sense to do so. It makes political sense to do so. So it’s happening somewhere. Another element is the people component. Do we have enough people to fill specialized jobs? Over the long term, do we have the right skills to create and commercialize products that will sell in global markets? Make no mistake, we need both creative and commercialization skills. We can’t just be a supplier of commodity June 2010

I realize I have spent the better part of this column talking about challenges. About things that can stand in our way. Let me be clear that I’m bullish about our prospects, and think we’re smart and industrious enough to take advantage of our opportunities. But if we hide behind platitudes and don’t talk openly about the real challenges we face, we’re not going to beat back these challenges and open new doors for ourselves. If the talk of transportation, taxation, global recovery strategies and human resources doesn’t work for you, consider this: everything you have in your home, office, cabin, car and other place you frequent was made. Sounds simple, doesn’t it. But think about how much of it you made, or maybe a relative or friend of yours made. A fraction of one per cent? We are not a self sufficient society. We depend on manufacturing to meet almost all of our needs. So why not take the actions that will allow us to depend primarily on our own manufacturers, right here? Can’t think of a good reason? Me neither. Sincerely, Derek Sullivan


Feature reaching new markets Everything is bigger in Texas

efinitions Fitness Company and its new affiliate Definitions Wellness USA have opened their doors for business in Houston Texas, the hub of oil and gas in North America and indeed, the world. In January of this year co-owner of Definitions, Mike O’Neil, his young in hand, temporarily moved to Houston, Texas where “everything is bigger” hoping that would hold true for Definitions as an international player in the industry of health and wellness. The roles dictated kept me here to hold down the fort, maintain and grow local business, and continue to develop new products and services with our team from our new facility on Stavanger Drive. Starting the first USA office in Katy, Texas brought back that early taste we had of being entrepreneurs; a combination of excitement and uncertainty. It seemed yet again the Definitions team was asking the question that entrepreneurs know all too well, “Do we want to start from scratch again?” Even with guaranteed business from a giant in the industry the process of starting again was daunting. The decision for Definitions to expand internationally was spurred by local contracts with industry, in particular the on- and off-shore oil and gas industry. Products and services geared directly at mitigating risk in health and safety and improving the long term health of individuals has led to several industry innovations that are unique to the field and provide a tangible solution to many of the human factors facing the industry. The appeal of these services gained the attention of a local client whose region is a member of a worldwide oilfield industry leader. Meetings with head offices in Houston were arranged and bags were packed. Legitimacy, backed by exposure, from presentations at conferences such as the Offshore Technology Conference and the International Association of Drilling Contractors were helpful, but it was



Mike Wahl, Definitions results from the Newfoundland region that truly represented the product. Definitions first contract generated out of our new office in Texas was signed within two weeks followed by four more making a total of five, which is equivalent to the entire offshore establishment market in Newfoundland. As with any expansion it is important to identify the market you are entering and whether there will be business for your company outside your current contracts and relationships. However, after reviewing the demographics the answer became quite clear – the Southern USA and Texas is indeed, bigger. The states with the most obese people include Alabama, Mississippi, Tennessee, Kentucky, Arkansas, Georgia and West June 2010

Virginia; all of which are in the American South. Further, seven of the 10 “Most Obese American Cities”, El Paso, Houston, Jacksonville, Miami, Charlotte, San Antonio and Louisville, are in the Gulf of Mexico region. The U.S. has the highest health care costs of any developed nation and, because of the disproportionate number of people belonging to the baby boomer generation; America’s work force has never been older. Furthermore, this burden falls on the individual and the companies to withstand these costs. This evidence suggests that demand for Definitions services in the Gulf region is already high, and set to continue to grow. Definitions position is to create value for current and future corporate clients by improving the health and well-being of their employees and improving safety by addressing human factors. Not only do the population demographics suit Definitions approach but there are hundreds of manned and operating offshore establishments in the Gulf of Mexico, where the entire oil and gas industry calls home. With two new employees, systems to regulate the quality of our products and services, and an owner to protect the business, Definitions is off to a good start. Local support from organizations like the Board of Trade allows us to share our experiences with other local business trying to make it to the next level, even if it’s only taking a small step, like us. To finish I will offer some food for thought from an article in The Economist called the “Wellness Boom” (2007) that states, “There is a new market category called wellness and lifestyle, and in a whole range of industries, if you are not addressing that category you are going to find it increasingly hard to stay in business.”. I’ve always liked that magazine however, it’s no Business News. Mike Wahl is co-owner of Definitions Fitness Company. Visit them online at

Business News

Gardiner Centre Connects celebrating partners Faculty awards Entrepreneur of the Year and Alumni Honour Award at special ceremony By Meaghan Whelan


hroughout the year, the Faculty of Business Administration hosts several events which connect the Faculty with the wider business community. The premiere event is Partners, a celebration of students, alumni and the business community. Aside from bringing together these stakeholders, the Faculty of Business Administration also presents both the Alumni Honour Award and the Entrepreneur of the Year Award at the annual event, which took place on April 27. For this installment of Gardiner Centre Connects, we thought it appropriate to recognize the significant contributions that these individuals and businesses are making to our province’s economy. The faculty presented Ed Martin, president and chief executive officer of Nalcor Energy and graduate of the bachelor of commerce program, with this year’s Alumni Honour Award in recognition of his career success and contribution to the community. Dr. Wilfred Zerbe, dean of the Faculty of Business Administration, felt that Mr. Martin’s exceptional career success and commitment to the faculty and the wider community made him the ideal recipient for the award. “Ed Martin embodies many of the characteristics that we hope our students develop throughout their time with us – an entrepreneurial spirit, an innovative mind, a community focus, and an appreciation for balance. He’s an excellent choice for the Alumni Honour Award.” “I am honoured and humbled by this award,” said Mr. Martin. “A strong education is so important for success and Memorial’s business school is providing a world-class education for our young people as they embark upon their careers around the world. My commerce degree and co-op experience were the foundation for Business News

Entrepreneur of the Year Award presented to the co-founders of Verafin Inc. success in my career and I am proud to be associated with Memorial University.” In addition, the Gardiner Centre’s 2010 Newfoundland and Labrador Entrepreneur of the Year Award was presented to Jamie King, Brendan Brothers and Raymond Pretty, co-founders of Verafin Inc., a software company that specializes in fraud and money laundering detection solutions. In less than 10 years, Verafin has become a leader in industry, an employer of note and a valuable contributor to the economy. The company has received numerous accolades, including the 2004 St. John’s Board of Trade Business Innovation Award, the 2006 Nati Innovation Award and in 2009, Progress Magazine named Verafin the third fastest growing company in Atlantic Canada with a growth rate of 567 per cent. Just this past September, the Government of Canada recognized Verafin as a “Canadian Innovation Leader” for its unique approach to anti-money laundering and anti-fraud solutions for the finance industry. Along with recognizing the contributions of these individuals, the Faculty of Business Administration also took time to recognize co-op employers at the event, another important partner of the Faculty. The Atlantic Canada Opportunities Agency (ACOA), the provincial Department of Innovation, Trade and Rural Development and Memorial University of Newfoundland were each recognized for reaching a milestone in the co-operative education program. ACOA and the Department of June 2010

Innovation, Trade and Rural Development have each hired more than 300 business students, while Memorial was recognized for hiring more than 700 business students. Dr. Zerbe said the event is an important touchstone for the Faculty of Business. “The relationship between the business community and our faculty is extremely important. Partners is an opportunity for us to celebrate that relationship and recognize individuals who are making a difference within our faculty and community.” As celebrated at the event, our province possesses a vibrant entrepreneurial spirit, strong leaders in business and is home to first class manufactured products. Clearly, our partners are crafting a bright future for this province, something we look forward to celebrating again next year. To learn more about Partners or how you can connect with the Faculty of Business Administration, contact us at Photo caption: The co-founders of Verafin, seen here with Janet Gardiner, Dr. Wilfred Zerbe and Susan Gardiner, were awarded the Gardiner Centre 2010 Newfoundland and Labrador Entrepreneur of the Year Award at the Faculty of Business Administration’s Partners Celebration on April 27, 2010. Not pictured, Ed Martin, president and CEO of Nalcor Energy and graduate of the bachelor of commerce program, who was awarded the 2009 Alumni Honour Award. 5

Feature keeping payroll safe Are your payroll records being kept in a cardboard box underneath your desk? If so, you might want to keep reading…


ontrol over where and how payroll records are kept should be a top priority for all organizations. Government bodies have regulations on which payroll records must be retained and for how long. There are also other things to

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Taxable Benefits and Allowances (1-Day Seminar) Learn the payroll implications for a full range of taxable and non-taxable benefits and allowances. Wednesday, June 3 - St. John’s, NL

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Rachel De Grâce take into consideration when deciding how and where certain forms and information should be maintained in files. The Canada Revenue Agency (CRA) and the Ministère du Revenu du Québec (MRQ): The CRA and MRQ require that all records and supporting documents required to determine your tax obligations and entitlements be kept for a period of six years from the end of the last tax year to which they relate. Year-end slips, in particular, contain highly sensitive information and should be securely maintained at all times. Also, employers who wish to transmit T4 or RL-1 slips electronically to employees or beneficiaries must first obtain consent in writing or electronic format. Employment/labour standards: Each jurisdiction sets out which types of records must be maintained in the employee’s personnel file and for how long. Hours worked, vacation records and employee addresses are just some examples of the type of information required to be maintained. As these time frames vary from 12 months after the work is performed to five years from the termination of employment, employers must ensure that the legislation is being met in each province or territory where they have employees performing work. Record of Employment (ROE): The ROE is the single most important form under Employment Insurance (EI). Even blank ROEs must be secured under June 2010

lock and key, as each blank form has a unique serial number that is linked to the company. Employers may be held liable for any negligence that caused an ROE to fall into the wrong hands and resulted in fraudulent EI claims. Penalties can be as high as three times the fraudulent benefits collected, putting a price-tag of up to nearly $70,000 for each ROE. Employers who enroll with ROE Web enjoy the added security of not having to print paper copies for their employees and of storing the employer’s copy in a secure electronic environment with Service Canada for the required six-year period. Privacy & Social Insurance Number (SIN): Employers also have a responsibility under privacy legislation to protect an employee’s personal information. This includes their SIN, address, date of birth, dependent information, garnishments, etc. To avoid possible litigation, employers should ensure that any documents containing such information be kept under lock and key. Sensitive documents should also be protected while payroll and HR staff work on them throughout the day. Even short breaks away from your desk could lead to this information being compromised. Ideally, employees working with such forms, including the payroll register, should be set apart from all other employees not needing access to such information. A stolen SIN could result in identity theft, often leading to stolen monies, poor credit ratings, and implications in criminal activities. Accounting: All T4 information must be retained for the current year plus six years prior. All payroll files related to salaries, deductions and remittances must remain onsite for at least the current year. If the employer chooses to retain the previous years’ information offsite, the employer remains responsible for maintaining these files in a secure environment. Rachel De Grâce, CPM, CEBS is a bilingual consultant for the Canadian Payroll Association (CPA) who has been representing employer payroll interests in Canada since 1978. Business News

Feature canada and beyond The story of Norampac – Newfoundland


he division was originally founded in 1976 to market corrugated boxes in Newfoundland beginning with the construction of a 20,000 square foot building and began manufacturing cartons from sheets supplied by Nova Scotia/ New Brunswick corrugated plants. Other equipment purchased included a curtain coating waxer, to supply the fishing industry, and offset press for printing brewery cartons - two of the biggest markets targeted by the company, known then as Newfoundland Containers Limited. While initial sales levels were achieved, changes in the production process were necessary to improve productivity, efficiency and raw material. So, in 1979 an additional 20,000 square feet was added and a Langston corrugator was installed. In 1990 the company purchased the Canadian Pacific Forests Limited (CPFP) operation. A year later, the company was sold to Emballages Cascades, a Quebec based manufacturer of paper and packaging materials. In 1997 Cascades Inc. merged its paper and converting assets with those of Domtar Inc. to form Norampac Incorporated. Norampac is the largest containerboard producer in Canada and the sixth largest in North America and a major Canadian manufacturer of corrugated products. Today, Norampac operates seven containerboard mills, three boxboard mills, 26 corrugated products plants, five folding carton plants, one graphic center and one innovation center in Canada, the United States and France. Those strategically located plants enable Norampac to serve the food, wine and spirits industries, and numerous other consumer products industries. Norampac offers graphicdesign services and a full range of papers in different basis weights and colors, specialty printing, and high-definition. Norampac can respond to specific customer needs with high-quality products, no matter what the demand is.

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Challenges of the corrugating business in Newfoundland Over the years the company faced a number of challenges. The 1992 Cod Moratorium was thought to be the end of the fishery business for Newfoundland, a market that accounts for 50 per cent of the company’s corrugated business. The crab fishery surfaced to keep the industry alive. The uncertainty in the fishery business however, makes forecasting and capital investment a guessing game as customers are not sure if there will even be a crab, shrimp or pelagic fishery from year to year. As well, in more recent times, the decline in the paper industry has resulted in the closure of two newsprint mills here on the island which has meant the loss of business for the company as well. Market size and industry capacity have become the true challenges of the business over the last few years. On the positive side, surprisingly no challenges are present in getting employees and retaining them. In fact the Norampac Newfoundland workforce has an average seniority of 20 years. Furthermore there are no training obstacles and, really not even obstacles in availability of raw material. With such positives, Norampac Newfoundland hopes to continue to meet sales expectations and even exceed forecasts through the identification of new markets locally and abroad. Norampac’s corrugated products’ plant located at 110 Clyde Avenue in Donovans Business Park employs 65 people and produces 350 Million sq. ft. of products per year. For more information please contact Lana Littlejohn at newfoundland_info@ June 2010


Feature going international Challenges and solutions (Part I)


ncertainty is perhaps the biggest challenge in cultivating export opportunities, caused by a lack of information about demand, pricing and in some cases, insufficient information about how to produce quality products. An entrepreneur often absorbs the risk and cost of the uncertainty however, there are a variety of tools for overcoming such risks and costs. In addition to the various programs currently offered by provincial and federal sources, other solutions may be available: a supplier in the geography of interest may be motivated by helping to cultivate downstream demand; partnerships/agreements with firms or, individuals having the appropriate knowledge or contacts may prove useful. Beyond said uncertainty there are significant regional challenges. Generally speaking, in BRIC countries (Brazil, Russia, India, China), as well as in much of the developing world, the old adage “it’s who you know” still applies. While there is a push for a common economic law, the cultural traditions, philosophies, religions and state of legal systems result in a different set of business practices in each country. Exporting companies are advised to consider the environment in each region carefully before making significant investments.


Chris O’Brien The current regime in Brazil has produced a stable growth path and is open to foreign firms. Legally registered companies, foreign or domestic, enjoy the same rights and privileges when bidding on contracts or seeking government financing; the federal government continues to encourage foreign business in areas important to Brazil’s development. For example, there is an industrial incentive policy in the ICT sector. For firms planning to engage in business in Brazil, consider that business deals are negotiated with individuals first, companies second. The culture of Brazil, is a work to live culture – don’t be put off if your client shows up late for meetings or if there are frequent interruptions for nonwork matters. Also, expect significantly more time in meetings, meals, and general discussion as part of developing the relationship. Companies pursuing opportunities in Russia must be prepared to deal with a transition period of property/contract law and related enforcement. Establishing trust will take time and continued close contact, however, having friends and well placed connections will help get around ‘official’ June 2010

procedures. Companies are also advised to be prepared for a fixed-pie style of negotiation in this market. With a British system of laws, government and finance, India is a common choice for firms to enter the international stage. As such, business transactions often occur in the western tradition; however, as with other BRICs, personal and family relationships are very important in India, and studies have indicated that the implementation of a contract will depend more on personal relationships than on its wording. It is common for western firms to outsource ICT work to firms in India. For firms considering outsourcing software development, be wary of the quality of education. A minority of schools graduate western level students and as such, you can expect difficulty finding partners capable of working with a well disciplined development model that you probably take for granted. As with Russia, laws, regulations and procedures in China are in flux and as such, personal relationships often take on significant importance. The style of communication is often indirect, (a skill lacking in the western world) and the most important information is not usually revealed directly. Personal relationships take on additional importance when dealing with potential customers, as there is no reliable credit agency – evaluating a potential partner requires talking with common business associations. Selling software will likely be particularly difficult in China, as well as products that have high up-front costs. For those with valuable intellectual property, my personal experience has demonstrated that even large firms will attempt to misappropriate it through various means. Chris O’Brien is a Senior Consultant with Blue Ocean Management in St. John’s. You can visit www.blueoceanmanagement. ca or contact him at chris@ for more discussion on small business management topics. Look for Part II in the July issue.

Business News

Feature decor that inspires MEETING TIPS Not one to notice details? If you’re in charge, you’ll find details can make all the difference.


recently heard one of the province’s highest ranking leaders, a person who has many years of experience working in cities around the world, passionately tell his St. John’s team how colour and light are important contributors to a positive workplace attitude. This was surprising to everyone who heard the talk, including me. Executives typically build their employee pep talks around such subjects as profit sharing and work life balance. But rarely does the topic of paint colour and access to natural light come into the conversation. Few top-ranking leaders take the time to notice these seemingly trivial yet essential details. I believe deeply in creating these details in meeting rooms, but those same finer points are equally important at the office. First, let’s look at the meeting room. For your next session, find a room with an abundance of natural light and a big punch of colour – through artwork, fabrics, paint colours, etc. If you book a gray room in the basement, you can expect similar results – washed out discussions and lackluster results. Considerations such as these matter, especially to people who find it hard to engage in meetings in the first place. Now carry the importance of these small details into your work environment. I recall a company whose front lobby was piled with unused equipment, with chipped paint on the beige walls and a display of accent items bought in the ‘70s. Once inside

Business News

Bringing nature’s vibrancy into work environments generates a positive attitude. At Myx Meeting Centre, the colours of summer (pictured here, last year’s blooms), inspire the décor all year long.

the foyer, I found over 20 employees whose spirits matched the lobby. There is an indisputable link between a worker’s surroundings and their workplace morale. Brighten things up with a can of paint and colourful photos and enjoy the difference it makes. So find a well-lit, colourful room, enjoy an energetic meeting, and then discuss how a small renovation at the office might do wonders for productivity and a positive attitude. These tips are brought to you by Myx Meeting Centre, the province’s first and only centre designed specifically to host meetings, workshops and boutique conferences. Have a question about your next meeting? Email gina@myxmeetings. com.

June 2010


Keeping Current policy matters Why Development Matters The Board continues to work on development issues in St. John’s and has met with heritage advocates, architects, developers and other community-minded people to learn more about various perceptions, ideas and perspectives. The Board will continue its work, as demands are placed on existing infrastructure in St. John’s while the outlook for prosperity is bright. As part of its on-going initiative, the Board is providing research that looks at development and how it relates to a range of related issues such as productivity, environment and social development. Consider the following information: The report The Proximity Principle: why we are living too far apart, suggests that “proximity encourages community interaction, makes public transport, local services and environmental initiatives more viable, and drives creativity – a key component of a successful economy.” Rebecca Willis, an independent researcher and Vice-Chair of the UK Sustainable Development Commission, authored the report which was based on detailed qualitative research with householders in four towns and villages.






The Proximity Principle “says that a new focus on proximity could bring both social and environmental rewards:

• living closer together encourages more

community interaction, and reduces isolation for vulnerable social groups, such as young families; compact settlements require less transport, and reduce car use, with health and environmental benefits;

• higher density development is

environmentally beneficial, resulting in lower carbon emissions; • in rural areas, more compact villages could help to stem the decline in rural services such as shops, post offices and bus services.” [Source: Green Building Magazine, www. ] continued on page 30...

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June 2010


The Department of Innovation, Trade and Rural Development offers a wide range of funding programs to support economic development and job creation in Newfoundland and Labrador. From start-up to commericalization, from operational efficiency to workforce development, the department has programs available to help you meet your business development goals. Commercialization Program For private sector companies, funding is available to bridge the gap between product research and product marketing for activities leading to the development of innovative, market-ready products and services. Innovation Enhancement Program For public sector institutions and not-for-profit economic development groups, funding is available for the development of strategic industry clusters and public/private research partnerships involved in the creation of new technologies. Small and Medium-sized Enterprise Fund For small and medium-sized businesses, funding is available for startup, modernization, expansion and working capital. The fund also targets businesses with export potential that need help entering or expanding into external markets. Regional/Sectoral Diversification Fund For non-commercial, not-for-profit groups, funding is available for economic development initiatives that complement the growth potential of small and medium-sized businesses.


2010 Manufactured Right Here Exhibition Show Guide

Howard Nash, Chair Canadian Manufacturers & Exporters Newfoundland & Labrador President, Northstar Network Ltd.

We Are on a Roll!

Manufacturing is showing all kinds of growth this year as we leave last year’s recession in our dust. Our shipments are up over last year, employment is up and so are exports. We are back on track and are on a roll as we head into the 19th Annual Manufactured Right Here Exhibition. Last year in our province, we shipped $5 billion worth of products that were produced right here. We employed, directly and indirectly, 37,000 people in manufacturing. 2009 was a trying year – we saw the closure of the century-old paper mill in Grand Falls-Windsor and the high value of the loonie meant real pressure in our traditional industries, like the fishery and mining. That makes it even more important that we continue to support our own by looking for the Manufactured Right Here logo when we are shopping. Those 37,000 people, and their families, are counting on your support. So take the opportunity to look around at our show to see what we are rolling out this year. Food products, building products, recreational goods, clothing, jewellery, furniture and much, much more are on display for you to touch, taste, feel, try on and look at. Manufactured Right Here means strength, pride, independence and optimism in the future of Newfoundland and Labrador. Look for it when you shop, and enjoy our 19th annual exhibition.

Howard Nash CME NL Chair

FACE VALUE CME President & CEO Jayson Myers invites you to join Canada’s leading trade and industry association


CME is dedicated to helping Canada’s manufacturers and exporters excel and grow in domestic and global markets CME delivers solutions where they count – on your bottom line


Manufactured Right Here! Welcome to the 19th annual Manufactured Right Here Exhibition. This is our showcase of products that are made here in Newfoundland & Labrador. Manufacturing has always been an important part of the economy in our province, and we have sold our goods all over the world for hundreds of years. When did we start manufacturing in Newfoundland & Labrador? Well, manufacturing was certainly alive and well when we became Canada’s tenth province in 1949. In fact, protection for our margarine industry was negotiated as part of the Terms of Union. In the 1800’s while the Fathers of Confederation were inking the founding documents for the Dominion of Canada, we had already been trading salt fish and other products in the Caribbean for decades. Basque whalers were the OPEC of the 1500s when global whale oil production was controlled out of Red Bay, Labrador. The Norse settlers on the Northern Peninsula manufactured nails to repair their boats out of bog iron they smelted from local peatlands a thousand years ago. And Dorset Paleo-Eskimo residents in what is now Port-aux-Choix were making clothing from seal and other local animal skins a thousand years before that. And the Maritime Archaic people built boats before that. So we’ve been manufacturing, exporting, trading and shipping our goods for a long, long time. Today we make thousands of products and sell them all over the globe. There are Newfoundland & Labrador made oil absorbents at work right now in the Gulf of Mexico. There are locally made electronic assemblies at work in the desert sands of Iraq and on the waters of

the North Atlantic Ocean. Tuna in the Mediterranean Sea are being monitored using our tagging technology. Mystic spirits and ancient magical powers are being conjured up through locally-produced Crystal Head vodka. And at the Hollywood Wax Museum, Keanu Reeves is wearing a coat Manufactured Right Here. But global success starts right here at home. Buying local has many benefits; some obvious, some not so. By buying local, you are keeping your purchasing dollars circulating in the local economy longer, generating employment, creating spin-off activity and generating tax revenue for the provincial government. One dollar spent locally has an economic spin-off of two dollars and fifty cents. By supporting local companies you are helping them build a solid base in their home market, from which they can take on the world. In addition, you are helping the environment – reducing your carbon footprint – and you are helping preserve what makes us unique in Newfoundland and Labrador. We have a whole host of products that you won’t find anywhere else in the world – unless we shipped them there; fish and brewis, Gander River boats, trigger mitts, Screech, and Eric’s Red Cream Ale. We are one of the few places in the world with a tradition of supporting Pepsi as the #1 cola, and where else would you find a wine called Sleeveen? So enjoy our show, look for our logo when you shop, and let’s keep growing stronger together.

Show Floor Layout

Exhibitor Listing Booth # 1 N.C. Hutton Packaging Group

Booth #5 Fibreglass Composites Ltd.

Booth #7 Quidi Vidi Brewery

Chris Hutton 24 Clyde Avenue Mount Pearl, NL     A1N 4S1 Telephone – 709-368-2131 Fax – 709-368-2410 Email – Products: folding cartons, boxes, plastic bags, Billy Boot, commercial printing

Dennis Thomas 21 Main Street King’s Point, NL A0J 1H0 Telephone – 709-268-2127 Email – Products: fiberglass monuments

Dave Rees 35 Barrows Road St. John’s, NL A1A 1G8 Telephone – 709-738-4040 Fax – 709-722-7373 Email – Products: new beer based products and the newly renovated bar and hospitality suite suitable for large group functions

Booth #3-4 Browning Harvey Ltd.

Rick Penney 36 Pippy Place St. John’s, NL A1B 3X4 Telephone – 709-745-4639 Fax – 709-745-4644 Email – Products: Line-X Spray on Truck Liners, Line-X Industrial Coatings, Line-X Aspart-X Flooring Coatings for concrete and wood

Anna Patten PO Box 128 St. John’s, NL     A1C 5J1 Telephone – 709-579-4116 Fax – 709-579-1635 Email – Products: assorted Pepsi, Aquafina and Cadbury products

Booth #6 Line-X

Booth #8 Manuel’s Woodcrafts John Manuel 1 Whites Hill Street PO Box 159 Twillingate, NL A0G 4M0 Telephone – 709-884-5299 Email – Products: hand-made solid wood furniture, photography, local souvenirs

When you talk financing with FCC, we’ll listen Ready to expand your business? We’re ready to help. We get to know you and your business. Once we learn how you want to grow, we’ll create a financing package that helps you do it. If you’re ready for a lender who listens, let’s talk business.

Booth #9 Central Dairies

Booth #12 Wade Atlantic

Steve Percy PO Box 8558, Stn A St. John’s, NL A1B 3P2 Telephone – 709-364-7531 Email – Products: milk, cream, butter, cheese

Kevin Maynard PO Box 730 St. John’s, NL      A1C 5L4 Telephone – 709-722-8772 Fax – 709-722-7125 Email – Products: large format printing, color printing

Booth #10 Breakwater Books Ltd. Nicholle Lalonde 100 Water Street St. John’s, NL A1C 6E6 Telephone – 709-722-6680 Fax – 709-753-0708 Email – Products: cutting edge, award-winning Newfoundland and Labrador inspired literature in all genres, including children’s books, literary and commercial fiction, educational curricula, non-fiction, and poetry

Booth #11 Labrador Preserves Co. Larry Stephan PO Box 89 Forteau, NL     A0K 2P0 Telephone – 709-786-4551 Email – Products: pure Labrador lingonberries, cloudberry, & blueberry spreads and syrups

Booth #14 Newfoundland & Labrador Organization of Women Entrepreneurs (NLOWE) 84-86 Elizabeth Avenue St. John’s, NL A1A 1W7 Telephone – 709-754-5555 Fax – 709-754-0079 Email – Products: NLOWE supports women business owners in Newfoundland and Labrador through an extensive network of business advisors, clients and community partners.

Booth #17 Scotsburn Dairy Group Brian Walsh 314 LeMarchant Road St. John’s, NL     A1C 5J4 Telephone – 709-738-4678 Fax – 709-576-8142 Email – Products: dairy products

Booth #18 Canadian Intellectual Property Office (CIPO) Cecile Klein 1575 Brunswick Street Halifax, NS B3J 2G1 Telephone – 902-426-2172 Fax – 902-426-2172 Email – Products: federal government department dealing with patents, trade-marks, industrial design and copyright

Booth #19 Continental Marble Lorne Janes 1478 Topsail Road Paradise, NL A1L 1C7 Telephone – 782-8844 Fax – 782-8330 Email – Products: marble vanity tops, counter tops, bathtub enclosures, tables, mirrors & custom made products

Booth #23 Specialty Flies James Langor 120 Regent Street St. John’s, NL A1A 5B6 Telephone – 709-685-5457 Email – Products: Atlantic Salmon and trout flies


At British Group, our core competency is flexibility.We work with our clients, we understand their needs and seek to exceed them, every time.




7 Panther Place � Mount Pearl NL Phone� 368-5973 � Fax� 747-8264

Our business is built on fulfilling the needs of varied markets; large orders, special orders and innovative designs. Got to have banners and booth graphics for the trade show. Got you covered. Need decks of playing cards to promote your services? Sure. Your ad agency recommends brochures shaped like your product to catch the customer’s eye. No problem. You bring us the ideas and we’ll bring you the implementation.

Sales (S) and Design (D) Teams L to R: Elaine Doyle (D), Winston Crocker (S), Blair Connolly (S), Roxanne Abbott (D), Brad Johnston (D), Michelle Stevens (D) and Kim Losinski (S)


Exhibitor Listing Booth #24 Canadian Blood Services Dana Meadus 7 Wicklow Street St. John’s, NL A1B 3Z9 Telephone – 709-758-8047 Fax – 709-758-5324 Email – Products: blood typing - free service to find out your blood type

Booth #26 The Button Shop Triphena Janes 235-237 Penneywell Road St. John’s, NL A1C 2L9 Telephone – 709-738-1500 Fax – 709-738-1744 Email – Website - Products: promotional buttons, die cutting & magnets Services we provide: office overload, postal preparation, envelope stuffing, kit assembly, collating.

Booth #28 Jumping Bean Coffee Jeff LeDrew 47 Harvey Road St. John’s, NL A1C 2E9 Telephone – 709-754-4538 Fax – 709-754-4427 Email – Products: coffee, tea, fair trade products, pasta/pasta sauce, olive oils, and other fine foods.

Booth #29 Country Ribbon Inc. PO Box 803 St. John’s, NL    A1C 5L7 Telephone – 709-722-3751 Website: Products: Country Ribbon & Pinehill Products

Booth #30 Canadian Manufacturers & Exporters Bill Stirling 90 O’Leary Ave St. John’s, NL A1B 2C7 Telephone – 709-772-3682 Fax – 709-772-3213 Email – Products: manufacturing & exporting industry association

Booth #31 Manufactured Right Here Exhibition Door Prize Booth #32-33 Newfoundland Styro Inc. 12 Dominic Street Bishop’s Falls, NL A0H 1C0 Telephone - 709-258-5890 Fax - 709-258-6015 Email - Products: manufacturers of rigid insulation, insulated concrete forms and Styropac shipping containers.

Booth #34-35 Weather Shore Windows Inc. Douglas Trainor 67 Major’s Path St. John’s, NL A1A 5G6 Telephone – 709-753-7640 Fax – 709-753-6264 Email – Products: vinyl windows

Booth #36 Downhome Inc. Derrick Hiscock 43 James Lane St. John’s, NL A1E 3H3 Telephone – 709-726-5113 Fax – 709-726-2135 Email – Products: Downhome Magazine, Explore Downhome, and other Downhome books

Booth #38 Paradise Farms Viola & Aubrey Goulding 97 St. Thomas Line Paradise, NL A1L 2P9 Telephone – 709-782-1435 Fax – 709-782-2189 Email – Products: all-natural body-care products from the beehive for your hands, face, lips, feet, baby, gardener, fisherman, and pets; beeswax candles; furniture polish; travel kits

Booth #39 Department of Natural Resources – Agrifoods

Booth #45-46 Department of Innovation, Trade and Rural Development

Crystal Anderson-Baggs PO Box 2006, 2nd Floor Fortis Corner Brook, NL A2H 6J8 Telephone – 709-637-2086 Fax – 709-637-2964 Email – Products: Newfoundland and Labrador Agricultural Industry

Deborah Guillemette PO Box 8700 St. John’s, NL A1B 4J6 Telephone – 709-729-1943 Fax – 709-729-7135 Email – Products: manufactured products from Newfoundland & Labrador

Booth #40-41 Avalon Precast 2000 Ltd.

Booth #47-50 ACAN Windows Inc.

Jim MacMillian Conception Bay South, NL Telephone – 709-744-2383 Telephone 2 – 709-682-5797 Email – Products: landscaping products, and the recently trade-marked Redi-Post

Don Kennedy 1641 Topsail Road Paradise, NL A1L 1V1 Telephone – 709-782-1556 Fax – 709-782-7423 Email – Products: vinyl windows, steel and fibreglass entrance doors and patio doors

Booth #42 Newfoundland Chocolate Company Yvonne Snow 16 Regina Place St. John’s, NL     A1A 2R4 Telephone – 709-579-0772 Fax – 709-579-6304 Email – Products: gourmet artisan chocolates including boxed chocolates, chocolate bars, NL beach pebbles and chocolate lollies

Booth #44 Indigena Shelia Lisa Walsh PO Box 127 Bay De Verde, NL A0A 1E0 Telephone – 709-689-4458 Email – Products: organic products, natural products made from blueberry seeds and powders, seaweed and partridgeberries, as well as, face/body treatments, soaks, wraps, sugar scrubs, bath crystals, lip balm and massage oils

Booth #51 Canada Business Newfoundland and Labrador Pam Osborne 90 O’Leary Ave. St. John’s, NL A1B 3T1 Telephone – 709-772-6458 Fax – 709-772-6090 Email – Products: business information and resources

Booth #52 AbbyShot Clothiers Bonnie Cook 75 Barbour Drive Mount Pearl, NL A1N 2X3 Telephone – 709-747-2323 Fax – 709-747-2376 Email – Products: movie-inspired clothing, clothing design & pattern drafting services

Booth #53 Juice Stretch Bonnie Cook 75 Barbour Drive Mount Pearl, NL A1N 2X3 Telephone – 709-747-2323 Fax – 709-747-2376 Email – Products: stretch wear, specializing in team suits

Booth #57-59 Kento Ltd. Ken Butler PO Box 20009 Conception Bay South, NL A1W 3L1 Telephone – 709-834-8133 Fax – 709-834-8013 Email – Products: vinyl windows and residential steel doors

Exhibitor Listing Booth #60 McInnes Cooper

Booth #62-63 Dynamic Air Shelters

Booth #64-65 Precision Industries Inc.

Blair Pritchett 5th Floor, 10 Fort William Place St. John’s, NL     A1C 5X4 Telephone – 709-724-8641 Fax – 709-722-1763 Email – Products: labour and employment; immigration; intellectual property; real estate; tax and estate planning; corporate and commercial litigation

Kay Riggs 2A Hickman Street Grand Bank, NL     A0E 1E0 Telephone – 1-877-772-7734 Email – Products: industrial, emergency response & promotion inflatable air shelters

Barry Andrews 4 Corisande Drive Mount Pearl, NL     A1N 5A4 Telephone – 709-745-1928 Email – Products: premium quality stairing

Booth #61 Markland Cottage Winery Ltd. Lionel Rodrigues PO Box 98 Whitbourne, NL A0B 3K0 Telephone – 709-759-3003 Fax – 709-759-3097 Email – Products: blueberry, black current, cranberry, strawberry, barrens blend, raspberry, and cloudberry wine and sedna vodka

Booth #66 Do It Rite, Foams for Homes

Grand Bank Development Corporation Brenda Douglas PO Box 2000 Grand Bank, NL     A0E 1W0 Telephone – 709-832-3235 Fax – 709-832-3225 Email – Products: business/economic development

Don Byrne 3 Colville Street St. John’s, NL A1E 3J7 Telephone – 709-727-1234 Email – Products: polyurethane spray foam insulation


709-834-8133 1-800-563-8887

Booth #67-68 Blanchard’s Cabinet Doors Troy Humber 7 Station Road Bishop’s Falls, NL A0H 1C0 Telephone – 709-258-2077 Email – Products: cabinet doors, wood pellets, pellet stoves, countertops, stair products, hardware

Booth #69 Agriculture and Agri-Food Canada Florence Drover 308 Brookfield Road PO Box 39088 St. John’s, NL A1E 5Y7 Telephone – 709-772-0461 Fax – 709-772-6064 Email – Products: Agriculture and Agri-Food Canada’s support to industry

Booth # 70 Northeast Avalon Regional Economic Development Board Christine Snow 90 O’Leary Ave. St. John’s, NL A1B 2C7 Telephone – 709-753-5554 Fax – 709-772-6090 Email – Products: economic development

Reliable business solutions for unreliable times. At BMO Bank of Montreal, our experts are always here to meet your changing needs. For a solution that works for your business contact the Newfoundland and Labrador Commercial Banking Team at 1-709-758-2050.


Trade-marks/registered trade-marks of Bank of Montreal.

© Deloitte & Touche LLP and affiliated entities.

;MPPXLIMRHYWXV]GLERKI]SY# 3V[MPP]SYGLERKIXLIMRHYWXV]# Maximizing R&D tax benefits takes insight, tax and technical knowhow and extensive experience. For more information on how Deloitte can help your business succeed, please contact: Greg London Senior Manager 709-758-5210 or visit

Exhibitor Listing Booth #72-74 Yates Boat Building Ltd. 12 Forbes Street PO Box 96 Springdale, NL A0J 1T0 Telephone – 709-673-4378 Fax – 709-673-4855 Email – Products: fibreglass boats


Booth #76 Terra Footwear William Barker 1302 Highway 201 Annapolis Royal, NS B0S 1A0 Telephone – 902-956-2204 Fax – 902-532-7862 Email – Products: Terra Footwear/Kodiak Boots

Booth #77 North Atlantic Refining Corey Locke 29 Pippy Place St. John’s, NL     A1B 3X2 Telephone – 709-728-6120 Fax – 709-579-5087 Email – Products: petroleum products (fuels) Norampac - Newfoundland a Division of Cascades Canada Inc.

709 747-1200

Booth #79 Newfoundland & Labrador Federation of Agriculture Paul Connors – Executive Director PO Box 1045 Mount Pearl, NL A1N 3C9 Telephone – 709-747-4874 Fax – 709-747-8827 Email – Website:

Lobby: Rogers Local Area Advisors Anne, Ross, Amanda & Jordan 22 Austin Street St. John’s, NL T – 757-6380 Products: cable, internet & home phone Bring your children in to get their faces painted, sponsored by Rogers!!

Crystallizing our Culture…

ready for business!

At last, The Ultimate Newfoundland Time has been amalgamated with the union of two of our province’s most recognized and celebrated cultural ambassadors: O’Reilly’s Irish Newfoundland Pub and Ches’s Famous Fish & Chips. Powerful brands independently, together they are simply invincible, embodying the true essence of an authentic Newfoundland cultural experience. Now the coolest culture on earth is packaged and ready to export to the rest of the world.

To contact Brenda or Kathy go to or call (709) 757-3806

PAY NO TAX TO THE GOVERNMENT. KEEP MORE SAVINGS FOR YOU. Why Life’s brighter with a Tax-Free Savings Account • Never pay tax on savings growth and withdrawals. • Save up to $5K each year and take it out anytime. • Made a withdrawal? Add that amount to your savings limit for next year.

Today is a good day to learn more, so let’s talk.

Keith Vincent*

Beverly Ellis*

FLMI ACS Associate Manager

Financial Centre Manager ext



Reuben Buckle* ext

Bobby Butt* ext


Leonard Morgan* CFP CLU RHU ext



Eileen Moss ext 2272


David Eason* Sales Manager ext


Sharon Sharpe

Jackie Hynes

Financial Centre Financial Centre Resource Team Leader Administrator ext

Eleanor Butt* Carbonear



Joan Byrne* FLMI ACS ext




Jamie Clements B.Sc.


Raymond Monnier* Gerald O’Brien* Amy Critch* BBA CLU CH.F.C. RHU ext




Sales Associate Advisor ext


Michael Abbott* Heather Adams CA ext


Pamela Dawe* Sales Associate Advisor


Scott Adams*

B.Comm. CFP Upper Island Cove

Wayne Bennett B.Comm.



709-589-3361 888-589-3361

Frank Finn BBA





Brian Dinn* ext



Amy Guy* Sales Associate Advisor 2240


Rick Johnson* ext


Bob Murphy*

Robert Murphy Financial Services Inc. ext


John Lynch* 2247


James Osmond* BA



Monnier & O’Brien Financial Services Inc.

Lloyd Osmond* Richard Predham* Darren Roche* CFP CLU CH.F.C. ext


Karen King

Advisor Assistant ext


BBA ext





Tony McCarthy Carolyn Morgan BA (Ed) M.Ed Advisor Assistant Licensed Administrative ext 2243 Assistant


*Mutual funds offered by Sun Life Financial Investment Services (Canada) Inc. © Sun Life Assurance Company of Canada, 2010.

Ralph Rose* CFP CLU CH.F.C. ext


Linda Tucker Advisor Assistant ext


Keith Wells* B.Sc. ext


Lou Wells* Wells Financial Services Inc.


Sid Wells* CFP



10 Factory Lane, Suite 2000 St. John’s NL A1C 6H5 Bus 709-576-6243 Toll free 1-866-539-4087

Cynthia Dias Advisor Assistant ext


Barb Forristall

Advisor Assistant ext


Suncor Energy sees the possibilities. As Canada’s premier integrated energy company, Suncor has achieved success by seeing the possibilities. Developing Canada’s oil sands, as well as energy resources from coast to coast and beyond, brings us even more opportunity to take action on environmental issues. Just as innovation made oil sands production viable, new technology is helping us reduce our impact on air, land and water. For Suncor, seeing the possibilities is the first step towards responsible development.




decrease in Terra Nova’s total CO2 equivalent emissions based on a 2005 to 2008 comparison




decrease in GHG emission intensity at oil sands based on progress to the end of 2008 compared to 1990 baseline


actual and planned investments in renewable energy

Find out more about how Suncor is responsibly developing North America’s energy supply. energy


innovative technologies


e n v i ro n m e n t a l s o l u t i o n s


contributions to communities


c a re e r s

Board of Directors Canadian Manufacturers & Exporters Newfoundland & Labrador

The staff of the Canadian Manufacturers & Exporters, Newfoundland & Labrador would like to take this opportunity to thank its Board of Directors for their support and guidance. Additionally, the companies our Board Members represent deserve to be commended for allowing them to dedicate time to assist the province’s manufacturing and exporting sector. The Provincial Board is comprised of: EXECUTIVE Howard Nash, Chair President, Northstar Network Ltd. St. John’s Lorne Janes, Vice Chair President, Continental Marble Paradise Glenn Mifflin, Past Chair VP, Finance, North Atlantic Refining Come-by-Chance MEMBERS AT LARGE David Hiscock, President Hiscock Enterprises Ltd., Brigus Don Kennedy, Sales Manager ACAN Windows Inc., Paradise Bonnie Cook, President AbbyShot Clothiers, Mount Pearl Bernard Sparrow, V.P. of Administration Scotsburn Dairy Group, St. John’s

George Yates, President Yates Boat Building Limited, Springdale Chair – Boat Builders Association of Newfoundland & Labrador Bob Tetford Jr., General Manager Restwell Ltd., Harbour Grace Terry Reardon, Corporate Controller British Group of Companies, Mount Pearl Sean Power, President-GEC Installations D. F. Barnes Ltd., St. John’s Dennis Thomas Jr., President Fibreglass Composites Ltd., King’s Point Mark Ploughman, Plant Manager Lotek Wireless Inc., St. John’s Lana Littlejohn, Controller Norampac Newfoundland, St. John’s Brian Johnston, Manager Rutter Inc., St. John’s David Gill, General Manager Kodiak Terra, Harbour Grace

Keeping Current policy matters ...continued from page 11

Financial literacy highlights The Board was recently asked to participate in a federally-led roundtable on enhancing financial literacy for Canadians. Considering recent reports that the average Canadian household is about $42,000 in debt, this is a very relevant topic. The Board takes its responsibilities for being community-minded and future-focused seriously. Below is part of the Board’s thoughts; visit for the full document. What would you recommend to improve and/or build on existing financial literacy programs and initiatives in Canada? Education as a part of formal training has to be consistent, it has to be constant and it has to be comprehensive. Financial planning and literacy has to be introduced as early as possible in formal education, even in kindergarten with the concept of an allowance. At each level of schooling it has to be progressively advanced and evaluated as part of the formal curriculum. By the time a student leaves junior high school, they should be able to balance a basic house budget. By the time they leave high school, they should be able to balance a basic business budget. The Board recognizes that this would involve significant change to the education curriculum, but we do and will continue to face problems like mounting personal debt and the effects that that has on individuals and the economy if we don’t face this head on and take a systemic approach. Departments and Boards of Education vary across regions and provinces; this is a national issue and sometimes the local decision-making has to be influenced by national needs. It will support every region in this country if there is a consistent, constant and comprehensive national education strategy to support financial literacy. Whether a national solution is liked or not, it is a solution.

Canada’s retirement income system In a related initiative, the Board fed into a federal process looking at Canada’s retirement income system, which includes things from the public Canada Pension Plan to privately funded RRSPs. An excerpt of the submission, answering 10 questions posed by Finance Canada, is below. The full submission is available at

Are changes needed to further strengthen Canada’s retirement income system? Changes are needed from an education and incentive perspective to ensure more Canadians make retirement savings a priority from day one of their careers. This could include higher incentives for early savings compared to later in life savings.

I’m back at school again. I’m able to walk my dog again. I’m back in dance classes again. Please… Give from the Heart. Melody Schofield

Our $10 million goal is achievable... if we Give from the Heart. To donate, call the Health Care Foundation at (709) 777-5901 or toll-free 877-737-0228 Or donate online:

A campaign to support our cardiac care.


June 2010

Business News

Keeping Current around the board

The St. John’s Board of Trade hosted an open house on Tuesday, May 11 to launch Board of Trade Week. Members and potential members were invited to drop by to learn about the Board, meet the staff and take advantage of membership discounts. The Open House also marked the launch of the Board’s Member Referral Program. Kindly sponsored by Wedgwood Catering.

Board of Trade member, Helena Lawlor (centre) of Hillview Terrace Suites, was the grand prize winner at a champagne reception hosted by Provincial Airlines, pictured here with Sherry Lynn Butt and Jim Murphy, both with Provincial Airlines. Business News

June 2010

Wilma Hartman of Digital Daisy presented a lunch ‘n’ learn titled, Developing Your Social Footprint, during Board of Trade Week. Wilma discussed the use of social media and how, if developed strategically, can support marking efforts.

Guests enjoyed a champagne reception hosted by Provincial Airlines, with special guests The Newfoundland Chocolate Company, during Board of Trade week. 31

Keeping Current around the board

Republic of Doyle star, Alan Hawco, and executive producer, John Vatcher addressed the St. John’s Board of Trade at an exciting lunching on May 12. They were also joined by producer, Rob Blackie. They spoke of their passion for this province and how fortunate they are to work at home. Season two of Republic of Doyle begins filming in July.

Alan Hawco, who plays Jake Doyle on the popular television series, Republic of Doyle, stopped to take photos with fans at a recent Board of Trade luncheon. Here, Alan poses with member Ann Smith from The Cooperators.

Board Ambassadors, Lorraine Ennis and Kim Hoskins, chat with new board member, Allan Hamilton with Atlantic Grocery Distributers Limited during Board of Trade week open house.

Crowds gathered at The Delta in anticipation of the Board’s luncheon with guests, including Alan Hawco, from The Republic of Doyle. 32

June 2010

Guests at the Provincial Airlines mixer sample chocolate from The Newfoundland Chocolate Company.

Business News

Keeping Current around the board

On Wednesday, April 28, The Idea Factory’s Kevin Casey addressed the St. John’s Board of Trade with lessons learned about what small companies can do, which “giants” only wish they still could. Being Small is Big was both an informative and entertaining look at the impact of small gestures and their big results. (Reprinted with permission from The Telegram —

Lewis Effort of Progressive Management Consulting (PMC) delivered a lunch ‘n’ learn to Board of Trade members on April 14. Lewis discussed the versatility and benefits of assessments in dealing with challenges normally found in the workplace.

Mark Osmond from College of the North Atlantic presented a fully attended breakfast seminar to Board of Trade members on the importance of customer service, satisfying the needs of your customers, and how to effectively deal with irate customers and complaints.

Board of Trade staff participated in McHappy Day where McDonald’s restaurants around the province raised close to $260,000 to support Ronald McDonald House Newfoundland and Labrador. Pictured here are Board staff Vivian Okonkwo and Lori Coleman.

Business News

June 2010


Keeping Current upcoming events Business Mixer hosted by The Majestic Mingle and network with other members of the St. John’s Board of Trade at one of the most distinctive event spaces in St. John’s.

Luncheon with RNC Chief Johnston Join us for an informative and engaging luncheon as the new RNC Chief of Police addresses the St. John’s Board of Trade.

Where: The Majestic, 390 Duckworth Street When: Thursday, June 10, 4-6pm Cost: Included as a benefit of membership

Where: The Bella Vista, 26 Torbay Rd When: Tuesday, June 15 12:30pm – Networking 1pm – Luncheon Cost: $79 – non-members $39.50 – member discount

Register online or contact Wanda at 726-2961 ext. 9 or by email at

Register online or contact Wanda at 726-2961 ext. 9 or by email at

Annual Golf Tournament It’s that time of year again…time to start thinking golf! Join us on the green for games, giveaways and prize draws. This year is forecasted to be the best tournament yet with lots of fun activities planned. Register yourself or a team today. Space is limited. Where: Bally Haly Golf & Curling Club When: Thursday, June 24 1pm – Shot Gun Start Cost: $150 per player $600 per team Brought to you by Register online or contact Wanda at 726-2961 ext. 9 or by email at 34

June 2010

Business News

Membership member news Board draws national convention to St. John’s


he St. John’s Board of Trade is pleased to announce that it will host the Canadian Chamber of Commerce’s 2011 annual general meeting from September 16-19. This meeting of chamber of commerce and board of trade executives from across the country attracts more than 350 delegates. “This is great news for the St. John’s Board of Trade and is indicative that we are active on the national scene,” said Chair Derek Sullivan. “We are pleased to bring business leaders from across Canada to our capital and show off what we’re doing here.” Canadian Chamber of Commerce President and Chief Executive Officer, the Honourable Perrin Beatty, said that national delegates will have high expectations of the conference. “On the national scene, Newfoundland and Labrador is known as a province to be reckoned with,” said Mr. Beatty. “I’m personally excited to see exactly what the people in the city are going to put together for us. I know that our delegates are going to be welcomed with open arms and shown just exactly how friendly, industrious, and driven Newfoundlanders and Labradorians are.” The Canadian Chamber of Commerce represents some 350 chambers of commerce and boards of trade with 175,000 businesses of all sizes in all sectors of the economy and in all regions.

“These results provide confirmation that our plan to attract large groups to St. John’s and encourage them to come early or stay later is working like a charm,” said Destination St. John’s Chair, Mark McCarthy. This survey comes on the heels of the St. John’s Board of Trade recently having announced that it will host the Canadian Chamber of Commerce’s 2011 annual general meeting in September.

Extended Stay ranked among world’s best hotels


xpedia® travelers have ranked Extended Stay Deluxe Hotel – St. John’s – Downtown among the world’s best hotels on this year’s Expedia Insiders’ Select™ list. The list formally recognizes individual hotels worldwide that consistently deliver excellent service, a great overall experience and a notable value. The full list represents only a small

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Your Destination

Conference delegates love St. John’s


n a recent survey conducted by Destination St. John’s, delegates to conferences held in the city were asked about their experience. Overwhelmingly they reported having a great time and call this “the best place on Earth”. Delegates stayed on average six nights and half of those surveyed visited areas outside the city during their stay. Almost half extended their stay beyond the conference dates and on average spent $1646 – excluding airfare. Business News

June 2010


Membership member news percentage of the world’s top hotels from the more than 110,000 hotel properties offered on Expedia. “Delivering our guests superior service is a top priority at Extended Stay Deluxe Hotel – St. John’s – Downtown,” said General Manager, Heather King. “We are pleased that our efforts have been acknowledged by Expedia travelers and look forward to extending our high level of service to even more guests.”

Halifax, the Top 50 CEO awards celebrate community involvement, civic pride and business leadership.

To learn more about the best hotels visit Check out Extended Stay Deluxe Hotel at www.

Rick Burt, General Manager, Cougar Helicopters Inc.

NLOWE recognize member entrepreneurs


LOWE Entrepreneur of the Year Awards pays tribute to the province’s most successful female entrepreneurs for their important contributions to the economy. The awards recognize women entrepreneurs whose successful businesses and achievements contribute to the provincial economy and to their communities. The St. John’s Board of Trade would like to congratulate the following members for their outstanding achievement:

Our sincerest congratulations to the following Board of Trade members: Cathy Bennett, CEO, Bennett Group of Companies Ken Bennett, President, Johnson Corporation

Allison Chaytor-Loveys, CEO, Newfoundland and Labrador Credit Union Ltd. Bernard Collins, President, PF Collins International Trade Solutions Nora Duke, President & CEO, Fortis Properties Captain Sidney Hynes, Executive Chairman, Oceanex Inc. Karl Kenny, President & CEO, Marport Deep Sea Technologies Inc.

Workplace skills development initiative launched


he Department of Human Resources, Labour and Employment recently announced a new initiative for employers under the Canada-NL Labour Market Agreement. Job Skills/Essential Workplace Skills Development is a new initiative that targets skills training and development within an employers’ present/future workforce. Employers may access this fund to hire and train new employees or to support current levels. The program enables employers to access up to $5000 per individual to assist with work-based training. Eligible costs can include wages, training materials, instruction and other delivery costs. Training must be linked to employment opportunities with the employer. For further information on the program and/or to obtain an application kit, contact the Department at 1-800-563-6600, (709) 729-3118 or email employmentprograms@

Earl Ludlow, President & CEO, Newfoundland Power Inc. Stephen Winter, President & CEO, Newfoundland Labrador Liquor Corp.

Rhonda Skanes East Coast Beauty, Inc. Entrepreneurial Excellence Award Dallas Mercer Dallas Mercer Consulting Inc. Innovation Award Anne Whelan CareGivers Inc. and Bren-Kir Industrial Supply Visionary Award

Members named among Top 50 CEOs


he St. John’s Board of Trade is proud to congratulate the following members who have been named among the Top 50 CEOs by Atlantic Business Magazine. Announced Wednesday night at the World Trade and Convention Centre in 36

June 2010

Business News

Membership member profiles

We are Integrated Informatics Inc., a leading provider of Geographic Information Systems (GIS) professional consulting, data management, project management services and GIS technology training. Founded in 2002, Integrated Informatics is a privately held, debt free, financially stable company with offices in Calgary, AB, Houston, TX, and St. John’s, NL. With a track record of solid long term relationships built on trust, dependability, innovative thinking and time delivery, we are the GIS and professional services provider of choice for Canada’s top oil and gas, natural resources, environmental and technology industries and organizations. Visit us at or call CSA Ad (rev1) 5/13/10 4:50 PM Page 709-631-8926.

Wild Lily Dance Centre is St. John’s premier school of dance for the rich, cultural dances that add so much color to the community. Here you’ll find quality classes that focus on being fun, open and refreshing; pure enjoyment of movement. Our instructors are trained professionals who share a strong passion about their style and helping you discover yourself as you learn to dance. You’ll find classes in: Atseguin Bellydance, Spanish Flamenco, Bollywood & Indian Dance, Soma & Hatha Yoga and Hooping Fitness. Our two beautiful downtown studios are available for your meetings, receptions, rehearsals and performances.


We invite you to join us at our

2010 Annual Conference

Come explore the other side of dance! 156 Duckworth Street 709-753-5232

The mission of the Chamber is to make our province the best place in the world to develop a mine. The mineral industry brings business opportunities to all areas of the province and is second only to oil in its contribution to the province’s GDP. The Chamber’s principal purpose is to advocate for policy that supports established operations and that attracts investment. It also serves its members by communicating with the public, maintaining relationships with national industry and business groups and promoting the province’s mineral potential at major national and international industry events. For more information, please call 709-722-9542 or visit us at

June 20-22, 2010 Delta St. John’s Hotel & Conference Centre Government, business, and individuals are grappling to understand the effects of climate change, energy security, economic recovery, sustainable infrastructure and the countless other issues that are testing our current business models and public policies. How can we take these challenges and turn them into opportunities for a smarter, safer and sustainable world?

Come to our annual conference and find out!

SPECIAL OFFER FOR NEWFOUNDLAND RESIDENTS! Join us Monday June 21st for our 1/2 day conference “kick-off”: • Hear perspectives from our keynote speaker, economist, social critic & author Jeremy Rifkin, on creating a more sustainable world • Take part in our plenary session, moderated by CBC News Business Anchor Amanda Lang, on better managing our precious resources • Network with industry peers from across Canada and around the world • Breakfast and Lunch included with your registration

All for a special rate of

Get a glimpse into your future...

Business News

$199 — a 75% savings off the full conference fee!

To order your half-day ticket, email Ellen at and mention this ad. Check out the complete 3-day program at June 2010


Membership member profiles

The real estate market for the last three years has been quite brisk and has reached unprecedented levels in average home prices and sales volume. Brenda Cook has been a full time realtor serving St. John’s and area for over 25 years. With an extremely high level of client retention and repeat business, an active volunteer in many charitable organizations, a past director on the provincial real estate board and a top producing agent at Exit Realty on the Rock, Brenda will assuredly exceed your expectations in the needs of real estate service. Contact Brenda at the St. John’s office on 25 Kenmount Road, by cell at 685-9774 or e-mail Expert advice just a call away.


Canadian International Studies Ltd. (CIS) is the first privatized company of its kind in Newfoundland. We promote Newfoundland as a preferred destination for high school students abroad to immerse themselves in our English language, culture and superior educational system. They are provided the opportunity to study at St. Bonaventure’s College or with one of the public schools in the St. John’s or Corner Brook areas. Our International students are placed with local families during their stay for total immersion in the English language through our Homestay Program. We offer our families a monthly allowance for hosting. For more information please see our website at or contact us at

June 2010

The Canadian Breast Cancer Foundation is the leading volunteer-based organization in Canada dedicated exclusively to a creating a future without breast cancer. Why CBCF? Because funds raised in Atlantic Canada stay in Atlantic Canada. Your dollars are at work funding and supporting breast cancer research; education and awareness programs; early diagnosis and effective treatment and a positive quality of life for those living with breast cancer. Our Signature Event The Canadian Breast Cancer Foundation CIBC Run for the Cure is the Foundation’s signature fundraising event, taking place in 60 communities across Canada, including 11 in Atlantic Canada. For more information phone 709-368-0008 or visit

Business News

Membership new members Air Resources Canada Ltd. - Air Energi

Atlantic Grocery Distributors Social Media Management Alison Stoodley, CEO Limited

Ken Nickel-Lane, Country Manager Chad Wildman, Managing Consultant 34 Harvey Road, Suite 501 St. John’s, NL A1C 5V5 P: 403-225-4526 F: 403-225-4609

Dave Powell, CEO Allan Hamilton, VP & General Manager 1 Hope Avenue P.O. Box 807 Bay Roberts, NL A0A 1G0 P: 786-9720 F: 786-7645

East Port Properties Limited Kim Saunders, Property Manager 235 Water Street, Suite 405 St. John’s, NL A1C 1B6 P: 738-4100 F: 738-4110

Investcan Energy Corp Ali Chaisson, Representative 335 Duckworth Street, 3rd Floor St. John’s, NL A1C 1G9 P: 579-7786 F: 579-7733

O’Keefe Consulting Inc. Heather O’Keefe, Owner/Business Analyst P.O. Box 8205 St. John’s, NL A1B 3N4 T: 738-1474

ACME Financial Inc. Mark Norman, Partner Rob English, Mortgage Specialist 95 Bonavnture Avenue, Suite 101 St. John’s, NL A1B 2X5 T: 738-2263 F: 754-1925

Infomatix Steve French 1 Honeysuckle Hill Portugal Cove-St. Philips, NL A1M 3S8 T: 895-8331

NL Casino Connection Lisa Hoskins, Owner/Operator 93 St. Thomas Line Paradise, NL A1L 2P9 T: 240-2000

152 Airport Heights Drive St. John’s, NL A1A 4X2 T: 722-2760

The Arthritis Society of Newfoundland & Labrador Brenda Kitchen, Executive Director 78 O’Leary Avenue St. John’s, NL A1E 6J1 T: 579-8190 F: 579-8191

U Weight Loss Lisa Lundrigan, Manager 46B Aberdeen Avenue St. John’s, NL A1A 5T3 T: 738-2808 F: 738-2810

Pro-Vision Optical David Kennedy, Owner 24 Queen’s Road St. John’s, NL A1C 2A5 T: 579-7360 F: 579-7360

Resource Centre for the Arts - LSPU Hall Suzanne Mullett, General Manager 3 Victoria Street St. John’s, NL A1C 3V2 T: 753-4531 F: 753-5778

Blue Shield Security Dean Hickey, President Rick Smith, Corporate Sales 10 Pippy Place St. John’s, NL A1B 3X3 T: 579-2583 F: 579-2591

Business News

June 2010


Membership new members Credit Counselling Services of Atlantic Canada, Inc. Marilyn Miller Viking Building, Suite 100B 136 Crosbie Road St. John’s, NL A1B 3K3 T: 753-2227, ext 265 F: 576-1112

Communications Ten Ltd. O/A Atlantic Business Magazine Linda Bidgood Senior Corporate Account Executive P.O. Box 2356, 95 LeMarchant Road St. John’s, NL A1C 2H1 P: 726-9300 ext 225 F: 726-3013

Dynamic Air Shelters Ltd. Kay Riggs, Vice President Operations P.O. Box 181, 2 Water Street Grand Bank, NL A0E 1W0 P: 709-832-1211 F: 709-832-1266

Norampac – NFLD, A Division of Cascades Canada Lana Littlejohn General Manager P.O. Box 8775, Stn A, 110 Clyde Ave Mount Pearl, NL A1B 3T2 P: 747-1200 F: 747-6866

Avalon Microelectronics Inc. Diane Corrigan, Director of Operations & Business Development 58 Glencoe Drive Mount Pearl, NL A1N 4S9 P: 747-4387 F: 747-4449

Time + Space Media Kathy Reid, Manager 2570 Agricola Street Halifax, NS B3K 4C6 P: 902-429-8463

assists... We work hard to represent your needs. Your membership gives you access to benefits such as excellent insurance and banking rates, which strengthen the hand of the St. John’s Board of Trade when we represent your needs to governments. Affinity programs, networking and advertising opportunities and the chance to get involved in the business community. Be a part of a group that speaks with one voice for over 750 businesses and 30,000 employees.



June 2010

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Business News - June 2010  

Canadian Manufacturers and Exporters edition VOLUME 25, NUMBER 6, 0834-20X JUNE 2010

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