Sydney Strause Portfolio Samples

SYDNEY STRAUSE

DIGITAL DESIGNER

LAS VEGAS MUSTANGS

Las Vegas Aces WNBA Rebrand

Logos + Marks, Pattern, Environmental and Commercial Application

This rebrand of the Las Vegas Aces WNBA team looks at the team’s identity through an inclusive lens of what makes Las Vegas special other than casinos and gambling while keeping a relevant and competitive brand. The new logos and branding celebrate the landscape and natural beauty of Las Vegas as well as the colors and fauna that make Las Vegas unique. This rebrand acknowledges the community outside of tourists and is inclusive to those who live there, not just those who visit. Services include environmental application, apparel, and packaging.

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3 Sydney Strause | Digital Designer

Poster, Postcard, Augmented Reality

Type Hike is a collaborative design project that supports the National Park Service and celebrates the great outdoors. This poster is the next generation of Type Hike Posters celebrating the Great Smoky Mountains which was founded after the original project was completed. This poster blends graphic design and illustration with augmented reality for a more interesting viewer experience.

4 TYPE HIKE

R O 2011 CHRISTIAN ROBERTSON 1234567890 Dd Ee Ff Aa Bb Cc Ss Rr Qq Vv Uu Tt Roboto Smokey Bear hung out playing the xylophone while the quirky, lazy campers jumped up the mountain very fast. Smokey Bear hung out playing the xylophone while the quirky, lazy campers jumped up the mountain very fast. Smokey Bear hung out playing the xylophone while the quirky, lazy campers jumped up the mountain very fast. Smokey Bear hung out playing the xylophone while the quirky, lazy campers jumped up the mountain very fast. Smokey Bear hung out playing the xylophone while the quirky, lazy campers jumped up the mountain very fast. Smokey Bear hung out playing the xylophone while the quirky, lazy campers jumped up the mountain very fast. Smokey Bear hung out playing the xylophone while the quirky, lazy campers jumped up the mountain very fast. Smokey Bear hung out playing the xylophone while the quirky, lazy campers jumped up the mountain very fast. Smokey Bear hung out playing the xylophone while the quirky, lazy campers jumped up the mountain very fast. Smokey Bear hung out playing the xylophone while the quirky, lazy campers jumped up the mountain very fast. Smokey Bear hung out playing the xylophone while the quirky, lazy campers jumped up the mountain very fast. Smokey Bear hung out playing the xylophone while the quirky, lazy campers jumped up the mountain very fast. MOUNTAINS North Carolina

Install the Artivive app and view the artwork through your smartphone

GREA T S MOKY

5 Sydney Strause | Digital Designer

SVAD GRADUATE HANDBOOK + SVAD RECRUITMENT MATERIALS

University of South Carolina School of Visual Art & Design . Columbia, SC

The SVAD Graduate Handbook is a 32 page publication redesign that helps improve the readability and understanding for graduate students that use this document. It blends USC University Branding guidelines with a creative application of design principles to increase engagement. The SVAD Undergraduate Recruitment flyers are one part of a larger redesigned package promoting the School of Visual Art and Design to prospective undergraduates. They are a modern take on design in combination with a present branding system. There are five different flyers, each highlighting one of the SVAD majors.

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7 Sydney Strause | Digital Designer

TRANSMISSION ARCADE BRANDING + ILLUSTRATION

Transmission Arcade . Columbia, SC

Merchandise, Pattern, Stickers, GIF

Custom illustrated merchandise for Transmission Arcade at the heart of Columbia, SC. This merchandise campaign includes illustrations that are used in pattern, apparel, sticker, and digital application for promotion of the business and more interactive digital in-store environments.

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Stickers Still GIF Image Custom Pattern

MELTING IN PARADISE

Digital Illustration

This illustration is a commentary on the changing climate and effects it can have on beautiful paradises and those that inhabit them. This is demonstrated through sweating creatures and melting flora. This illustration can be used in multiple applications including books, journals, and postcards.

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Sydney Strause | Digital Designer

HOW TO BE PERFECT

University of South Carolina First Year Reading Experience

Book Redesign + Poster Campaign

The University of South Carolina First Year Reading Experience is a tradition originating in 1933 which assigns first-year students a book to read over the summer and provides them the opportunity to discuss this book in class as a common experience for all incoming students. Each year, Graphic Design Students are invited to work with a publishing company to compete for the University’s specific FYRE book design cover. This design was selected as the 3rd place winner among 25 student design submissions for the 2023 FYRE book, How to Be Perfect

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11 Sydney Strause | Digital Designer

SOUTH CAROLINA STATE HOUSE WEBSITE & DASHBOARD

SC State House Legislative Oversight Committee

Collaborative Website Site-mapping + Wire-framing

This project is a redesign of the South Carolina State House Legislative Oversight Committee Website and Dashboard with the purpose of improving legibility and experience for site users. This was a collaborative effort that involved extensive research and information structure to create a sitemap as well as wire frames for each site. My role in this project was primarily site-mapping and information architecture and I worked closely with group members who helped bring this information into a visually appealing website wire frame. Following this project, we were invited to speak at the South Carolina State House and received recognition for excellent design work.

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ADVISING CENTER LARGESCALE PANEL DESIGN

University of South Carolina Advising Center

Collaborative Largescale Typographic Design +Illustration Print Project

This project is a commission by the USC University Advising Center to design 19 wall panels highlighting each college of the University and the majors with in. I am collaborating with another student to create a fusion of experimental typographic design with illustration while keeping an academic look and feel. Each of the 27,000 USC undergraduate students will pass by this wall display at least once during their time as a student at the university.

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Sydney Strause | Digital Designer

SAY NEIGH TO BATHTUBS

SC Blue Law Campaign

Outdoor + Digital Integrated Campaign

This integrated outdoor and responsive digital campaign for the Ad Council specific to a South Carolina Blue Law- Horses may not be kept in bathtubs. The final deliverables include a series of out-of-home advertising and a responsive desktop and mobile website that inform South Carolina residents of this law.

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HORSE IN A BATH? HORSE IN A BATH? THAT’S FOAL! A South Carolina Law States that Horses May Not Be Kept in Bathtubs. www.sayneigh.adcouncil.org Say Neigh to Bathtubs

15 OH HAY! OH HAY! GET OUT OF THE BATH! GET OUT OF THE BATH! www.sayneigh.adcouncil.org A South Carolina Law States that Horses May Not Be Kept in Bathtubs. Say Neigh to Bathtubs Sydney Strause | Digital Designer

FLOURISHING THREADS

Sustainable Boutique Storefront

Branding, Outdoor, Poster Series

This is a brand campaign for a sustainable boutique meant to bring attention to the harmful effects of the fast-fashion industry by selling second hand, sustainable, and local products that appeal to a wide audience. This campaign uses a combination of text, texture, and to-the-point phrasing to capture consumer engagement. This boutique and campaign encourage taking small steps to create big change!