Types of SEO and its Features

SEO stands for Search Engine Optimization. It is used to increase the quality and quantity of website traffic. It also increases brand awareness through non-paid known as “organic” search engine results.

It fulfils the need of the users by providing them high quality and relevant content that they were searching for on the search engines. This increases the credibility and trust of the user.

SEO is an important asset in improving ranking positions. In simpler terms, better ranking equals better traffic. That is why it is important to use SEO to create more brand awareness and high order.

Types of SEO

There are three types of SEO- On Page SEO, Off Page SEO, and Technical SEO.

It is the optimization of webpages to get a higher ranking and relevant traffic from search engines. It includes optimization of the content, headlines, and HTML tags (title, meta descriptions, header, etc.).

Some features that prove to be top-ranking features for On-Site SEO are-

Relevant PageTitle

It tells the readers what the page is about. A title should include keywords, and a description, that should be long to attract users but short enough to make the purpose of the web page clear to the users and search engines.

Page Subheadings

Relevant subheadings are important to maintain a definite text structure that is easy to read for the user and search engines. The core information about a particular section should be included.

AnchorText Links

It is the text in a hyperlink. It is also known as the link label or link title. Blue underlined text is most commonly used as it is the web standard. It is important to include keywords in anchor text in order to help search engines determine the topic of a website.

Keywords-based URL

Keyword-based URLs describe the content of the webpage and are SEO-friendly. URL optimization helps search engines provide relevant results to users.

Alt.Text and Images

Optimizing a website’s alt. Text and images are crucial for a better user experience. Alt. the text helps the user and Google to understand what the image and the website are about. It results in higher chances of the image appearing in the image search results.

OFF Page SEO

It refers to the activities done outside of the website to raise a page's ranking with search engines. It helps search engines discover webpages to crawl and determine the content of the pages. In addition to helping a site rank higher for more keyword phrases, it provides forward momentum.

Some features of OFF-Page SEO are-

Backlinks

Known as “inbound links”, “incoming links” or “ one-way links” allows the user to jump from one website to another. They play an important role in ranking a site on Google and other search engines.

Digital PR

It is considered one of the most important tactics to earn authentic and high-ranking links at scale. A great PR campaign can increase brand awareness, and attract targeted customers, among other things.

Guest Posting

“It is one of the commonly used and effective link-building strategies”, according to the SEMrush survey. It is referred to as publishing an article on someone else’s website or blog. It is an effective way to increase traffic and also get authoritative backlinks.

E-A-T

It stands for Expertise, Authoritativeness, and Trustworthiness. It is an important factor for off-page SEO ranking. It is one of the important guidelines used by Google to determine the quality of the content, its usefulness for the users as well as its ranking.

Technical SEO

It is the technical aspect of the website whose main goal is to optimization of the structure of a website. This allows search engine spiders to crawl and index the website.

Features of Technical SEO are-

Schema Markup

This is a structured data vocabulary that helps search engines understand the content of websites. Found at Schema.org, it helps in creating rich snippets that appear in search results which helps in better ranking and appearance in SERPs.

Sitemap

It is a file where you provide information about pages, videos, and other files on the site. Google and other search engines read this file to crawl the site. A site Map is needed in case of a large archive of isolated content pages, a new site with few external links, etc.

RobotTags

Also known as Robot Meta Tags are the part of HTML code that is placed in <head></head> section of a web page and used to control how search engines index the URL.

Robot.txt File

Defined by Google, “A robots.txt file tells search engine crawlers which URLs the crawler can access on your site”. This is part of the robots exclusion protocol (REP), which governs how robots crawl, access, and index websites.

Page Load Speed

The time it takes for a web page to load. Page loading speed is determined by many factors such as the site’s server, page filesize, and image compression. Google uses it as a ranking factor meaning, high page loading speed result in higher ranking and vice versa.

Conclusion

SEO has arisen as an important tool for businesses for generating “organic” traffic. The website's visibility, ranking, and user experience are improved. Constant changes in SEO are required to compete with every new development in digital marketing, Google, or other search engines. In short, SEO is the “soul of internet marketing”.