Sarah A. Sommer Graphic Designer
1
Italian Latin Grill
2
Map out
3
Save Eggsy
4
Context Clues
5
Mobile Installation Experts
6
Museum of design
7
Best Bath for Your Dog
1
Italian Latin Grill Branding
Italian Latin Grill is a family owned business, it is popular in Palatka but the branding is out of date. The sign for the logo outside of the restaurant is faded. There is no structure within the menu, which makes it confusing to read. This restaurant attracts local working people at lunchtime and large families at dinner time. The original logo didn’t represent the restaurant figuratively. It was simply a sunset. The family that owns the restaurant is laid back and fun. The new logo should be a reflection of the family’s personality and restaurant’s menu options. Updating the logo creates a strong connection between frequent customers and the owners. Also, the menu has no structure or grid, which makes it difficult for customers to read. The final design solution for Italian Latin Grill stays consistent with the ambiance of the restaurant. The colors and layout of the logo are the same as the original logo. It’s better to take baby steps before going with a complete new look. Only the concept changed, not the color scheme which plays with Italian and Latin ethnicity. The design of logo and icons are playful illustrations that represent two parts of the restaurant, Latin and Italian. The menu stayed consistent with the
Logo
Children’s Menu
Chicken Fingers . . . . . . . . . . . . . . . . . . . . . . 5.99 Served with Fries or Pasta
Spaghetti and Meatballs . . . . . . . . . . . . 5.99 Baked Ziti . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.99 Lasagna . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.99
Muchas
Pizza . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.99 Cheese or Pepperoni
Spinach and Cheese Ravioli . . . . . . . . . 5.99
Italian Latin
386-328-9600
101 N. Highway 17 Palatka, FL 32177
www.italianlatingrill.com
Open Tuesday - Saturday 11 am - 9 pm
Appetizer
Fried Calamari . . . . . . . . . . . . . . . . . . . . . . . 7.99 Hummus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.50
Salads
Artichoke al Forno . . . . . . . . . . . . . . . . . . . 6.99 Caesar Salad . . . . . . . . . . . . . . . . . . . . . . . . . . 8.99
Shrimp Salvaje . . . . . . . . . . . . . . . . . . . . . . . 8.99
Greek Salad . . . . . . . . . . . . . . . . . . . . . . . . . . 7.99
Mozzarella Sticks . . . . . . . . . . . . . . . . . . . . . 6.50
Tomatoes, Cucumbers, Peperonoini, Feta Cheese and Kalamata Olives
Guacamole Dip . . . . . . . . . . . . . . . . . . . . . . . 8.50
Mediterranean Salad . . . . . . . . . . . . . . . . . 6.50
Mexican Nachos . . . . . . . . . . . . . . . . . . . . . 8.99 With Beef . . . . . . . . . . . . . . . . . . . . . 9.99
Roasted Red Peppers, Mozzarella Cheese,Tomatoes, Cucumbers, Artichoke, Olives, and Sun Dried Tomatoes
Grilled Chicken, Tomatoes, Cucumbers, Feta Cheese, Crispy Bacon, and Avocados
DRESSING Ranch, Blue Cheese, Italian, Oil & Vinegar, Caesar Balsamic Vinaigrette, and House
Pizza & Calzones
Side Salad . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.99
Pasta
Tomatoes, Onions, Carrots, and Cubumbers
Fettuccine Alfredo . . . . . . . . . . . . . . . . . . . 7.99 Ham and Mushrooms in Creamy Alfredo Sauce
Shrimp Alfredo . . . . . . . . . . . . . . . . . . . . . . . 6.50 Fettuccine al Vodka . . . . . . . . . . . . . . . . . 6.99
Cheese Calzone . . . . . . . . . . . . . . . . . . . . . . . 7.99
With Smoked Bacon in Vodka Sauce
Cheese Pizza . . . . . . . . . . . . . . . . . . . . . . . . . . 6.50
Spaghetti Bolognesa . . . . . . . . . . . . . . . . . . 8.99
Italian Sausage, Pepperoni, Ham, Meatballs, Onions, and Green Peppers
Pasta . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.99 Meatballs or Sausage
Pasta Primavera . . . . . . . . . . . . . . . . . . . . . . 8.99 Carrots, Zucchini, Squash, Mushrooms, Tomatoes, and Olives
Burrito . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.99 Chicken or Beef
Chile Relleno . . . . . . . . . . . . . . . . . . . . . . . . . 8.99 Chicken or Beef
Gorditas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.50 Chicken or Beef
Sopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.50 Chicken or Beef
Quesadilla . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.99 Chicken or Beef With Shrimp . . . . . . . . . . . . . . . . . . . . . 9.99
Empanadas De Carne . . . . . . . . . . . . . . . . 7.99 Enchiladas Tricolor . . . . . . . . . . . . . . . . . . . 6.50 Chicken or Beef
Chimichanga . . . . . . . . . . . . . . . . . . . . . . . . . 6.99
Additonal Toppings $1 extra
All sandwiches come with your shoice of french fries, yuca fries, onion rings, or rice and beans
Chicken and Rice . . . . . . . . . . . . . . . . . . . . . 7.99
Chicken or Beef
Chicken Alfredo . . . . . . . . . . . . . . . . . . . . . . 6.50
Supreme Pizza . . . . . . . . . . . . . . . . . . . . . . . 6.99
Sandwich
All Latin plates come with pico de gallo, rice, and refried or black beans
Tacos Flautas . . . . . . . . . . . . . . . . . . . . . . . . . 6.50
Cobb Salad . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.99 Add Chicken $3 extra
Latin
Chicken, Beef, or Pork
Meatball Sub . . . . . . . . . . . . . . . . . . . . . . . . . 8.99
Italian Latin
Baked
With Shrimp . . . . . . . . . . . . . . . . . . . . . 9.99
Lasagna . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.99
Chicken Chipotle . . . . . . . . . . . . . . . . . . . . . 8.99
Baked Ziti. . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.99
Fajitas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.50
Italian Sausage Sub . . . . . . . . . . . . . . . . . . 7.99
With Meatballs or Sausage
Chicken Spinach Cheese Sub . . . . . . . . . 6.50
Eggplant Parmigiana. . . . . . . . . . . . . . . . . 6.50
Chicken Parmigiana Sub . . . . . . . . . . . . . 6.99
Chicken Parmigiana . . . . . . . . . . . . . . . . . 6.99
Philly Cheesesteak Sub . . . . . . . . . . . . . . . 8.99
Italian Sampler. . . . . . . . . . . . . . . . . . . . . . . 8.99
Cuban Sandwich . . . . . . . . . . . . . . . . . . . 8.99
Ranchero . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.50 Carne Asada . . . . . . . . . . . . . . . . . . . . . . . . . 7.99 Ropa Vieja . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.50
Tomatoes, Onions, Carrots, and Cucumber
Milanaesa . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.99
2
Map out concept and layout
Map Out is a resource online for individuals who would like to travel and sightsee but need some assistance with research and planning. The target audience is for those who like to have a plan or must coordinate group travel. The goal is to create a simplistic way to layout a plan and execute it successfully. This resource allows travelers the opportunity to pick and choose their destination and then provides the materials to get as much benefit as possible from their travel. The idea is the keep the travelers’ itinerary organized day by day. The layout conveys memos of information to let the traveler know, then and there what they can do within the range of their destination that they have chosen. First the traveler would plan their trip online, having the ability to customize their own itinerary. This gives the user a sense of control and interaction with the booklet planning guide. After they set their destination and activities they can print or view their booklet online or on a tablet. The booklet stays organized by date, hierarchy and color coordination. The colors are brightly contrasted displaying a sense of order between them. The design has a sense of character, such as note taking. Planning a trip can be exciting but documenting the itinerary is downright boring, so this layout and design gives the users enough ease to maintain the excitement.
map out
map out
Logo
Highlight your destination
map out
plan your trip Name your budget.
Set your destination.
Create your itinerary.
Creating your itinerary should be simple. Map Out is a step-by-step tool to support those who would like an efficient guide. In that way, the traveler can successfully reach their sightseeing goals with one trip.
Interface and Concept
Follow through step by step
First you would‌.
map out
Set your budget. Choose your destination. Then create your itinerary by adding activities to the list based on the destinations chosen.
Destination: Linville, NC Williamsburg, VA Washington, DC New York, NY Add
Date: DD - MM - YY
DD - MM - YY
Name your budget.
Web
Set your destination.
Create your itinerary.
Then save your booklet because it is essential for the trip. It would be available to print or save on your tablet.
map out
Highlight your destination
Mobile
you’re
invite
d......
7 7dad yayrrooa addttrr iip p
You would also have the ability to share it with your friends, and ask them to join. You can send them an invitation that displays a quick overview of the itinerary.
map out
Highlight your destination
Hotel Printed Booklet Visual of layout
overview destination
items to pack
7 day road trip
Winter trip
this checklist is useful for any traveler. The clothing would change based on the season. The list would be interactive so the user can check off or add to the list.
documents
New York
Friday
Washington DC Thursday
basics medicine
bathroom
Williamsburg Willamsburg Tuesday
a little side note giving an estimate of the miles driven, how many attractions visted, how many miles of walking, and how much fuel would cost depending on the transportation.
essentials
North Carolina
Sunday
clothing
Home
round trip:
2,431 mile drive
5 main attractions
misc.
texhnology
30 mile walk
$583 fuel
Sunday
Sugar Mountain
day 1
the first days would be spent in North Carolina. This page leaves room for notes and check marks. This way the user can mark and keep track the days that have been accomplished.
Open 9:00 am - 10:00 pm | Contact: (828) 898-4521 office hours 8:00 am - 5:00 pm Holiday hours will change
North Carolina Arrive
Hotel
Location: The Shady Lawn Lodge 330 Cranberry St, Newland, NC 28657 Depart: 10:00 am 7hr drive Arrive: 5:00 pm reserve for 2 days $140
Sugar Mountain Sugar Mountain - From hotel: 18 min drive Leave: 6:00 pm Arrive: 6:18 pm
sleep
rest up
Location: 1009 Sugar Mountain Drive Sugar Mountain, NC 28604 visit www.skisugar.com
Things to do: tubing ice skating snow boarding skiing dining shopping beauty and spa ice rinki
Nigh snow t boar estim
ated fun
ding
Information: Full Day Session: 9:00am - 4:30pm Half Day Session: 12:30 - 4:30pm Twilight Session: 12:30 - 10:00pm (slopes closed 4:30 - 6:00pm) Night Session: 6:00 - 10:00pm Tubing: 10:00am - 10:00pm Ice Skating: 10:00am - 10:00pm
the green highlight will always display the main activity within each location.
Monday day 2
Grandfather’s Profile Hike Open 9:00 am - 10:00 pm | Contact: (800) 843-7331 Weather might effect hours
North Carolina Arrive
Hotel
Location: The Shady Lawn Lodge 330 Cranberry St, Newland, NC 28657 reserve for 1 day
Location: Profile Trail Parking Area Linville, NC 28646 visit www.hikewnc.info
7 mi estim
le hi
ke
ated 4 hr hik
e
Grandfather’s Profile Hike sleep Grandfather’s Profile Hike
- From hotel: 15 min drive Leave: 10:00 am Arrive: 10:15 am
sleep
Things to do: hiking for 6.2 miles (round trip)
Tips
Information: Tread Condition: Moderately Rough Climb: Climbs Steeply Highest Elevation: 5964
The shelter has some informational signs, and some places to relax maybe eat a snack or lunch before hitting the trail.
pack for the next day
New York Washington DC
Williamsburg North Carolina
the purple highlight will alwyas display tips that should be cautioned or followed.
the back of the vehicle indicates you have successfully arrived to the end of your trip.
3
Save Eggsy
beach conservation advertising campaign The beach is an enjoyable environment with family and friends. But the truth of the matter is, after having a fun time on the beach, debris can be left behind. There is a cause and effect for littering on the beach. People leave their trash behind and it affects marine life negatively. The focus of the campaign is on the younger generation. The idea was to create a mascot for beach conservation. This should be a fun character for kids to look up to and respect so they can help protect the beach. The inspiration came from Smokey the Bear. The mascot named Eggsy is displayed on all campaign items. Eggsy is a baby turtle that signifies all the marine life within the ocean. He is represented as a baby because he would like to live a long and healthy life in nature. Eggsy is a baby so he represents the marine life trying to survive in that he’s innocent. His youth allows for an opportunity for the children and Eggsy to grow together while learning how to protect the environment. The touch point of this campaign begins with advertisements such as a magazine ad and airplane banner ad. Within every advertisement there is a call to action steering the viewer to social media items like Instagram. The social media item displays every participant who is helping the marine life. The media then leads the viewer to an app for the children to interact, learn, and help Eggsy save ocean life. The app is informative and fun, the app logs the users progress for debris cleanup and collection. It is also a way to receive news about events and ways to become more involved to help Eggsy clean the beach and save marine life. The promotion items will be handed out to every participant who registers for an event. Each promotional piece is an incentive to not forget your sunscreen, toys, and trash. .
social media Marketing
Engagment app
Promotes Awareness
Magazine ad 8.5 x 11
merchandise
Promotes Awareness
4
Context Clues edutainment app for kids
Whether children are having a hard time reading or comprehending, playing Context Clues will help with comprehension and recall. Creating an app that will force children to be more analytical while reading a story will enhance their retention skills. The app is visual but must be used in conjunction with reading, by both those who can and can’t already read but do not comprehend a story very well. This can help with memorization skills and understanding. The color scheme of the app is natural colors. It conveys a safe and laid back environment for children, so they may concentrate. The colors are not to be distracting. While the players are exploring, particular colors will pop more than others to indicate where they need to go next. The layout is 2 dimensional, but it appears to have some sort of depth to it. This will help the user be immersed within the game, because he or she is the detective and in control.
Solve a Mystery loading page & Icon
Window Cork Board
Filing Cabinet
Diplomas
Computer Binders Desk
Umbrella Holder
Main Menu
Connection between the words and images
Window
Window
Cork Cork Board Board
Cork Board Diplomas
Filing Cabinet
Filing Cabinet Filing Cabinet
Diplomas Diplomas
Computer Computer 1
Binders
Name
Josh Smith Computer Company
Smith Agency
Desk Desk
Desk Miltin Perry
Umbrella Holder
Window
Window Cork Board
Diplomas
Diplomas
Mission 1
Computer Binders
Filing Cabinet
Filing Cabinet
Mission 2
Cork Board Miss Rose went to bed at night as usual, regardless of the eerie feeling she had. As Miss Rose was getting into bed that night, she Mission 1 heard a loud bang in the corridor! She rushed into the room to seewhat Mission 2 had happened. The window was open and the wind had knocked over a glass vase. Miss Rose dismissed the noise as an accident and went back to her room. Computer The next morning Miss Rose woke up Binders and still had that chill down her spine. She slowly and quietly walked Desk into the hallway. Something wasn’t right. There were foot-prints and mud everywhere! She followed the tracks into the room where her diamonds were and they were gone!
Desk
Interface
Landscape on a tablet
Binders
Undercover name
Umbrella Holder Holder Umbrella
Umbrella Holder
Umbrella Holder
Window Cork Board Diplomas
Anastasia
Anastasia
Miss Rose
Timothy Smith
Filing Cabinet
Miss Rose Anastasia
Timothy Smith Computer Binders Desk
Joe Brown
The only person who knew where the extra key was hidden was Miss Rose’s neighbor, Anastasia. In case Joe Brown Ronald Jones of any emergency.
Ronald Jones
Umbrella Holder
Window Timothy Smith
Cork Board Ronald Jones
Anastasia
Window Cork Board
Joe Brown
Diplomas
Diplomas es
Joe Brown
on d J
Find the
Clue
Computer Binders
Filing Cabinet
Filing Cabinet
al Ron
Who was
The Thief? Computer
Timothy Smith
Desk
Desk
Foot Prints
Spare Key
Umbrella Holder
Love
Binders A nas tas ia
Analyze your note book. Make the connections with your clues and find out who was the thief. Umbrella Holder
Window Cork Board Diplomas Foot Prints
Filing Cabinet
Timothy Smith
Spare Key
Anastasia
Love
Ronald Jones
Joe Brown
You’re a
Super Sleuth!!
Computer Binders Desk
Umbrella Holder
Timothy Smith
Timothy Timothy Smith Smith
Anastasia Anastasia
Ronald Ronald Jones Jones
Joe Joe Brown Brown
Main Menu
Tactile tool for the users to connect with the identities.
5
Mobile Installation Experts Branding
Mobile Installation Experts needs promotional tools to boost more business because MIE is a small business hidden behind other stores and the present logo does not display what their company actually does. Giving MIE a new logo that represents what they do would draw in a specific audience. The circular logo represents an audio speaker. The circle reflects completeness in that the whole logo displays exactly what the business provides. The circle is designed so it can fit on any type of advertisement medium; this way nothing is jumbled with information. The logo contains the name, symbolism, and singular service of the business, so with one look at the logo, the audience can determine what expertise they provide.  For MIE, the first two things customers request are contact information and pricing estimate. The new business card should stand out with the large colorful logo, while the other side leaves enough space for handwritten information to give to a client. The invoice layout becomes more appealing and easier to skim so the clients do not feel so overwhelmed. The icons give the business some personality. Also, there is now an icon for every service, so this way MIE stays relevant. Rather than listing them out, a customer can determine what services MIE can provide.
Full Car Wrap
RADIOS
TRACKING
Icon
SECURITY
Representation of MIE’s service
SPEAKERS
CAMERA
LIGHTS
REPAIRS
TRACKING
KEYLESS ENTRY
SECURITY
Canopy tent
Trade show event to showcase the latest products and service
T - Shirts
The T - shirts will be a good investment to give away to customers or car fanatics. Rather than paying for the ads the customers can promotet the business instead
b20708
Stationary branding
Invoice and business cards
6
Museum of Design Environmental design and Branding
The Museum of Design features unique exhibits that involve interactive and architectural designing. Gold was chosen to stand out and become a memorable image to the audience. The color for the logo emphasizes wealth and luxury, so the brand displays boldness. The gold leaf color relates to historical times, such as Renaissance art, but the logo design appears modern. This way it will attract a broad audience. The shape is an abstract form that represents the letters of MOD. The shapes are also structurally based around architecture. The stacking and overlaying of the letters creates a carefully designed arrangement portraying stability. The brochure stays consistent with the square shape design throughout the branding. It becomes part of the interactive piece of the Museum.
TA U B A AUBER .
BRETT AMORY
03.25.18
03.27.18
WOV E N A N D F O L D E D
Ta u b a A u b e r b a c h
WOV E N A N D F O L D E D Ta u b a A u b e r b a c h
OPENINGS
Brett Amory D e s i g n o f t h e Ye a r 2 0 1 7
MELIKE KARA
D O N AT I O N S
Yo u r s u p p o r t w i l l h e l p us inspire people and enrich our future w w w. M O D d o n a t i o n . c o m
Brochure Twist fold
MAKE A DONATION
Lindsay Lawson
2017 DESIGN OF THE YEAR LINDSAY LAWSON
VISITING THE MUSEUM
OPENING HOURS Museum Monday - Saturday except the holidays 10:00 am - 5:30 pm Coffee Shop
The Museum is honored to have welcomed more than one million visitors since opening. To best serve the public during the winter months, new ways of obtaining passes for entry to the Museum were introduced in December..
Monday - Saturday 8:00 am - 4:30 pm
CONTACT US (709) 3167 - 7842 info@mod.or Museum of Design 234 Caxton Avenue West Busbrige Gu7 3XN
OUR MISSION
VISIT
www.MuseumofDesign.come
The Museum of Design’s purpose is to collect, display, and interpret objects that document contemporary and historic innovation in craft, art, and design. In its exhibitions and educational programs, the Museum celebrates the creative process through which materials are crafted into works that enhance contemporary life.
B R E T T A M O RY Brett Amory gained broad recognition for his ongoing series “Waiting�, depicting anonymous commuters he encountered in urban settings; it was lauded for its psychological depth and representations of alienation in contemporary society.
Environmental design
Museum of Design
WEbsite layout
Museum of Design
Home
About
Exhibitions
Contact
Store
People
Events
BRETT AMORY
SEE THE RANGE OF NEW EXHIBITIONS
03.27.18
D e s i g n o f t h e Ye a r 2 0 1 7 LINDSAY LAWSON
MAKE A DONATION
TA U B A AUBER . PURCHASE TICKETS
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7
Best Bath for Your Dog Infographic and animation
There is nothing better than expressing your love to a dog than giving them a bath yourself. It should be a bonding moment between an owner and man’s best friend while having fun in the process. Some owners are not fully aware that they can harm or make their dog feel uncomfortable when giving a bath. This infograph targets new dog owners or children who have little knowledge about giving a dog a bath. The information given will share how giving a dog a bath can be fun and easy. This can be beneficial to others and make their dogs happy in the process. A Scottish Terrier was chosen because his personality will engage the reader. They have a unique personality, so if you can give an uppity dog a bath you are a success. The Dog forum layout keeps it easy and simple for any dog owner who would like to keep their dog happy.
1
Hair
The more you brush your dog, the more you’re preventing all that fur from showing up inside your house.
Temperature
your dog r o F
7
Reward Follow up with abundant praise, petting, or play. Many damp dogs love to vent thier frustration over bath time by playing exuberant tug-of-war with the bath towel or just running away with it when it’s all over.
2
Dog skin is different from ours, and hot water can burn dogs more easily. Bath water should never be hotter than what you would run for a human baby. Keep it even cooler for large-breed dogs, who can easily overheat.
3
6
Air-dry 5
Shampoo
Canines
Use DOG shampoo. It’s less drying to their skin than our shampoo. Like us, dogs may have a preference of what kind of shampoo works best for them.
Rinse
4
Deshedding Deodorize
Hot air from a human blow-dryer is too hot for their skin. Either air-drying or using a blow-dryer designed for dogs is the best way to go.
Any soap left in his or her fur can irritate your dog’s skin once he or she is dry. Rinse, rinse, and repeat the rinse.
Good oral health is important in the overall cleanliness of your dog. No one wants to be around bad dog breath. Dental chews are an easy way to maintain clean teeth. Also, eating fruits and veggies can also help as well!
enie
Gre
s
Allergenic
// / / / • // /  / • // / _ /
Infographic
Displayed in a Vet’s office
2
1
For your dog
5
6
Story board
Animation infographic
3
4
7
8
Forum for dog owners
Booklet
In depth explanation
Thank You
remmoS .A haraS rengiseD cihparG