Strengthen Brand Awareness with Corporate Signage Every business owner wants people to notice their business, and there are many options when it comes to getting better results from your marketing efforts. Ideally, you should invest in opportunities that will help you strengthen your brand and make your business stand out. Corporate signage can be an excellent way to increase your branding in a tangible way, and give your business a competitive advantage by increasing recognition and the ability to remain top of mind. The more times your brand pops up where your customers might be, the more often they will think of your business. When customers see your logo, or any representation of your business, you want them to immediately recognize the quality of your product or service. Professional corporate signage gives you the opportunity to use multiple touch points to reinforce your brand. Rest assured that your signage doesn’t have to be boring, simple or standard. Unique items like wall coverings and custom banners can be added to your signage strategy to strengthen awareness and showcase a bit of your company’s personality.
Tips for Strengthening Your Brand with Signage Before you make big plans for a new corporate signage strategy, be sure you take the time to review some key tips and information that will help support your success. 1. Know the rules. Before you develop any signage, find out what regulations, restrictions, or permits may be required in your city or by your property management company. For example, you might be prohibited from having lighted signs exceed a certain size or your outdoor signs may need to follow guidelines consistent with the office tower or retail centre. 2. Function can be branded. Most people tend to think about branding the bigger corporate signage they use, but you can also use your branding on wayfinding signs, lobby signs, promotional signage, wall coverings, and much more. While it’s true that your outdoor sign needs to be powerful and effective to be seen by your target customers, you should complete a full audit of all the signage your company can use and make sure every piece builds and strengthens your brand. 3. Materials matter. Three-dimensional signs can offer great opportunities for branding, but know what other materials choices are available for your signs. Materials options include acrylic, metal, wood, or foam. Which one would reinforce your brand identity?
5750 Timberlea Blvd., Unit #12 Mississauga, ON L4W 5N8 Canada Call Now: 905 282 2225 Email: info@ssksigns.com