Sport FO liO
PORTFOLIO / XIAOYUN YANG
MFA
2021–2024
ACADEMY OF ART UNIVERSITY / SAN FRANCISCO
it‘s game day
Sportfolio embodies the drive of both my personal and professional worlds, where design meets performance, and every project feels like game day.
Project / Sportfolio Course / MFA
Graphic Design
Semester / 2021-2024
Keywords/ Passionate Sporty Precision Bold
Purposeful Driven
Instructor / Mary Scott
play book map
Project / 006 Lift The Play— LiNing Annual Report, Book Design
Project / 020 Set For Gain— Focus Experience, Exhibition
Project / 038 Dig It Deep— Interpreting Pi, Posters Movie Trailer
Project / 050 Rally Of Ideas— Bold New Vision, Branding
Project / 086 Ride The Wave— Capturing Deep Hydration, Advertising
Project / 094 Serve It Up— The Power of Brother 1816, Typography
Project / 106 Spike The Idea— A Minimalist Guide to Crafting the Life You Choose, Book Design
Project / 116 On The Net— Redefining Art and Community Experience, Digital Design
Project / 126 Ace That Dare— More Than A Ride, Branding
lift the play
Just like volleyball, this project required that I navigate all the complexities of brand identity in a competitive sports market.
Project / Lift The Play—
LiNing Annual Report, Book Design
Course / Type Systems
Semester / Fall 2021
Keywords/ Consistency
Global
Functionality
Growth Exploration Market
Instructor / John Nettleton
Instructor / This annual report highlights Li-Ning’s ongoing commitment to enhancing its global presence.
SET FOR GAIN
As in volleyball, this project required me to explore the connections of design, ensuring each piece coordinated for communication.
Project / Set For Gain—
Focus
Experience, Exhibition
Course / Type Systems
Semester / Fall 2021
Keywords/ Focus Collaboration Exploration Engagement Inspiration Perspective
Instructor / John Nettleton
Instructor / The exhibition seeks to examine the pivotal role focus plays in shaping design careers and pushing limites.
DIG IT DEEP
Just like volleyball, this project required me to delve deeply into complex themes of self-discovery and real expression.
Project / Dig It Deep—
Interpreting Pi, Posters
Movie Trailer
Course / Type Experiments
Semester / Fall 2022
Instructor / David Hake
Keywords/ Obsession
Identity
Order vs. Chaos
Mathematics
Self-discovery
Expression
Objective/ To visually reinterpret the film by exploring logic and chaos.
rally of fire
Just like volleyball, this project required, me to empower tomorrow's explorers to uncover the unknown, ignite their curiosity and foster a spirit of adventure.
Project / Rally Of Fire— Bold New Vision, Branding
Course / Nature of Identity
Semester / Spring 2024
Keywords/ Curiosity Exploration Discovery Adventure Identity Inspiration
Instructor / Hunter Wimmer
Instructor / A Bold New Identity for the Adventurers of Knowledge.
R:
the wave
Just like volleyball, this project required me to discover how rhythm, movement, and immersive visuals can capture attention.
Project / Ride The Wave— Capturing Deep Hydration, Advertising
Course / Motion Graphics and Video
Semester / Fall 2023
Keywords/ Luxury Elegance Depth
Storytelling Glow Motion
Instructor / Frank Pietronigro
Objective/ The project will showcase Hydra B5 as more than just skincare but as a luxuriou experience.
Serve IT UP
Just like volleyball, this project required me to refine my approach to typography, showing how types resonate with audiences.
Project / Serve It Up— The Power of Brother 1816, Typography
Course / Type Systems
Semester / Fall 2021
Keywords/ Typography
Impact Communication
Design
Readability
Visuals
Instructor / John Nettleton
Objective/ To enhance Brother 1816’s recognition and encourage graphic designers to explore its potential.
spiKE the idea
Just like volleyball, this project required me to embrace imperfection and authenticity in design, highlighting self-expression and connection.
Project / Spike The Idea— A Minimalist Guide to Crafting the Life You Choose, Book Design
Course / Type Composition
Semester / Fall 2021
Keywords/ Minimalism Adventure
Self-sufficiency
Simplicity
DIY Inspiration
Instructor / John Nettleton
Objective/ A book that inspires and guides readers in embracing creative, intentional small living.
on the net
Just like volleyball, this project required me to craft harmonized strategy to foster meaningful hub connections.
Project / On The Net— Redefining Art and Community
Experience, Digital Design
Course / Digital Design Studio
Semester / Fall 2022
Keywords/ Community Creativity Connectivity Artistry Exploration Innovation
Instructor / Alisha Fund
Instructor / To elevate Park Life’s online presence, driving product sales and increasing brand awareness.
ace that dare
Just like volleyball, this project required me to bring a strategic, well-timed approach to design and emphasize meaningful impact.
Project / Ace That Dare— More Than A Ride, Branding
Course / Thesis Project
Semester / Fall 2022Fall 2024
Keywords/ Connection Warmth International Sharing Convenience Youthful
Instructor / William Culpepper
Jeremy Stout
Laurie Makela
John Nettleton
Objective / To exite and encourage people in San Francisco to use public transportation.
What‘s wrong
While public transportation once fostered a sense of connection and belonging, the pandemic disrupted this role. Riders now view transit as a transactional service, focusing solely on functionality rather than as a shared space for community interactions.
This decline in emotional connection and communal pride presents a significant challenge for restoring public transit to its former prominence.
This project aims to foster a meaningful experience that encourages more people to use and connect with San Francisco public transit system.
Materials Matrix
Efficient / APP
Create a cohesive, intuitive visual design system for both the app and physical guidence throughout the transit system.
Materials Matrix
Sustainable / Store
Link stores in high-traffic transit hubs to serve busy commuters and create a seamless, branded transit experience, incorporating the concept with digital screens for info and interactions.
Materials Matrix
Interactive / Event
To promote the brand and give back to the community, buses will be outfitted as floats for local parades, such as the Pride and Giants parades, creating an engaging experience that enhances emotional connections.
play by play
Myself / For being strong and fearless.
My Family / For your emotional and financial support.
Volleyball / For helping me release stress and clarify my goal.
Professors / For your patience, technical guidance, and critique ability, which have been invaluable in shaping my perspective and skills.
My Friends / For your unwavering support.
My Partner / For always having my back when I needed it most.
My Classmates / For your feedback and openness to listening.
Designer / Xiaoyun Yang
Contact / yangxiaoyun0310@163.com xiaoyunyangstudio.site
School / Academy of Art University Graduate School of Design Master of Fine Arts 2021-2024
Course / Portfolio Seminar Mary Scott
Photography / Xiaoyun Yang Stock.com
Date / 12/14/2024
Copyright 2024 Xiaoyun Yang
All rights reserved. No part of this publication may be reproduced in any manner whatsoever without permission and transmitted, distributed, in any form or by any means, including photocopying, recording and other electronic or mechanical means. Student project only, no part of this book is for commercial use.
SPORTFOLIO is an MFA portfolio project designed by Xiaoyun Yang at Academy of Art University.
Book / Title
Sportfolio Printing and Binding: blurb.com
Typography Komu B Acumin Variable Concept
Paper
Mohawk Superfine Eggshell 100# Text