For my thesis, I focused on how to enhance the public transportation experience in San Francisco, with the goal of increasing ridership and building stronger connections between commuters and the city. Through extensive research, I identified key issues like inconsistent information, a lack of emotional connection to the transit system, and minimal engagement between passengers. My project addresses these challenges by developing a cohesive visual system across transit touch points, designing an app that simplifies navigation, and inspiring a sense of belonging and active engagement among riders through various experiences.
