Living in a perpetual conflict with society impinging on individual values

Societal Values Gen Z Values

Gen-Zers are non-conformists, accept differences & value diversity. The existing societal values feel problematic & orthodox to them while their ideas & beliefs are not accepted by society; putting Gen-Zers at odds to managing and negotiate their identity at a daily basis.

Collectivism

Traditional

Resist Change

Value Liquid Assets

Materialistic

Restrained yet show-off

Stable Survivalists

Digital Adopters negotiate their identity at a daily basis.

Individualism

Desi-Modernism

Negotiate + Reform

Value Social Capital

Humanistic

Self acceptance + proud display

Stable Purpose Seekers

Digital Natives

22-25yrs

18-21yrs

22-25yrs

22-25yrs

I am a calisthenics instructor. Training people is what makes me happy. People older than me training them and teaching them makes me feel cool so yeah.. our community where we meet up every weekend get drunk have fun, etc.

I always say if things happen let’s think about the solutions instead of dwelling over the situation

Even though I graduated last year and not doing a 9-5 job was the best decision ever because I got to explore different content and I have a network of people I could have never imagined this 5 years ago now so I too don’t have a long term vision but I am focusing on the next step

School doesn’t teach you about life, and people around you get serious about jobs and life after 18, I am frightened of what I am getting myself into. Nobody tells you to talk a certain way or email a certain way.

They are the digital natives who grew up with access to infinite resources with technology & internet from childhood shrinking their world and fostering deep connections with the world.

The digital natives are far more socially and politically conscious than previous generations owing to overall better economic scenario post 1991’s liberalisation, challenging toxic value system through global influences & connected shared experiences through digitalisation, and fostering a natural alignment towards voicing up against inequality while growing up in an uncertain world of doom & gloom.

Advocacy to make a world a better, equitable and empathetic place is a prominent drive and this generation is full of hope & equipped with techsavviness to shatter the vicious circle of doom.