Gen-z friendly

Indian employers have noticed a stark difference between their Gen-Z employees and others at work with different value systems, beliefs and ways of working and interacting. It is clear that business cannot run as usual and workplaces need to make changes to accommodate the incoming workforce in great numbers.

Growing dissatisfaction among the young workforce around the country and their expression on various social platforms have left employers questioning their work culture and trying different ways of attracting, employing & retaining Gen-Z employees.

With millions of Gen-Z entering the workforce every year who would shoulder the responsibility of sustaining these businesses, it is crucial for employers to understand this generation, their worldview, struggles, desires, the concept of happiness and expectations from their workplaces.

Research Methodology & Sample Size

Demographics Geography Research

Age: 18-25yrs

Gender: All

SEC: A + B

Lifestage: Non-working (students + gap year + interns) + Working

Professionals (>4months)

Centres: Metro (6) & Non-Metro (6)

Metro: Delhi, Bangalore, Mumbai, Kolkata, Chennai & Hyderabad

Non-Metro: Pune, Ahmedabad, Jaipur, Chandigarh, Guwahati & Bhubaneshwar

Research: Qualitative Immersions + Quantitative Survey

Qualitative: 24 Group Discussions + 48 personal interviews

Quantitative: 2500+ sample

Total Gen-Z Persons: 4000+

Secondary Research: 50+ research papers + 80+ articles