A Generation that grew up in the era of rapid economic progress & extreme doom

India saw a drastic shift in its economy post 1991’s Liberalisation policies with a great increase in disposal incomes and change in the cultural fabric and lifestyles with access to Western media, and rapid digitalisation by the time Gen-Zers reached their pre-teens.

While the trio of liberalisation, westernization and digitalisation set the Gen-Zers impressionable years to a more open, diverse & easier one, it also exposed them to a world of sheer violence & uncertainty.

To add to the mix came sheltered parenting with conflicting value system. On one hand, their parents made many sacrifices to provide an economic cushion opening up their world to reach their full potential & optimism; while on the other passed on their scarcity-driven & conformist fears leaving Gen-Zers confused & conflicted. The absence of role models at home & society, and even media with no youth icons & representation with conflicting value system left them astray in their formative years to find a community of their own online – with instant gratification & infinite choices yet no real guidance.