WOMEN’S DECADE — A LOOK AT S O M E O F T H E B E S T I N T E R N AT I O N A L W O M E N ’ S D AY C A M PA I G N S ‘Generation Equality’ was once a far-fetched dream, with conversations around representation, appropriation, and equality shrouded in shame and silence. Today, these same conversations are finally out in the open, slowly driving change, and organizations to are playing their part. Through their marketing efforts, organizations have thrown a spotlight on gender discrimination and inequality. As we make our way through 2020, let’s take a moment and look back at the best Women’s Day Campaigns crafted this decade. 1. #LikeaGirl — Always, 2015 Why is doing something ‘like a girl a bad thing? Always’ #LikeAGirl campaign — one of the best Women’s Day campaigns in recent times — asked us that very question. Adolescent girls need an environment that nurtures self-confidence and by showing that doing it #LikeAGirl is awesome, they turned a phrase traditionally used as an insult into a compliment, helping empower young women through puberty and beyond. Watch on TouTube: https://www.youtube.com/watch?v=XjJQBjWYDTs&feature=youtu.be
2. Will of Steel — Geeta Phogat’s Story, 2015 JSW Steel’s gritty ad conceptualized by Ogilvy & Mather India delves into the true story behind a one-of-a-kind inspiration — Geeta Phogat — the first Indian woman to win a wrestling gold at the Commonwealth Games). Geeta comes from Balali in Haryana, a village where wrestling was always considered a man’s sport. The film is a depiction of her journey and how she overcame societal norms, busted several myths, fought resistance from her whole community and wrestled her way to success, all because she had the inner strength and the will of steel to achieve her dreams.