United Kingdom (UK) All Year Gifting Retail Market Report
Overview
Unwrap the trends and dynamics of the All Year Gifting Market. Discover how the art of gifting transcends seasons and occasions, offering a delightful experience throughout the year. From personalized gestures to unique offerings, explore the evolving world of year-round gifting. The All Year Gifting market encompasses a wide range of occasions, from birthdays and anniversaries to thank-yous and 'just because' moments. This comprehensive guide dives into the dynamic world of gifting, revealing trends, innovative ideas, and the evolving landscape of year-round celebrations.
The all year gifting retail market in the United Kingdom (UK) increased in 2023 with over 94% of consumers confirming that they had bought a gift in 2023. This is an improvement as compared to the growth during the last two years. Consumers are still recovering from the impact of persistent inflation post the COVID-19 pandemic. The UK All year gifting 2023 report forms part of GlobalData’s Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting occasions, such as birthdays, weddings, and new babies among others. The report analyses the market, the major players, the main trends, and consumer attitudes.
Key Segments Birthdays, Spontaneous Gifting, Weddings/Engagements, Pregnancy/New Baby, Religious, Life Achievements, Retirement, and Gratitude among others.
Key Retailers Card Factory, Clintons, WH Smith, Marks & Spencer, John Lewis & Partners, Tesco, Sainsburys, Waitrose & Partners, Morrisons, and Amazon
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UK All Year Gifting Retail Market Trends
Some of the key companies in the gifting retail sector have been introducing various initiatives to strengthen their sales to recover from losses that occurred due to the pandemic. For instance, known
for its trendy and chic products, Oliver Bonas stocked a range of gifts including homewares, jewelry, and clothing. Similarly, Scribbler also offered a range of smaller gifts, such as cards and mini-DIY creative kits which encourage shoppers to make impulsive add-on purchases.
These market players are also making significant digital presence to attract millennial consumers engaging more in online shopping. For instance, John Lewis & Partners’ user-friendly website organised its impressive range of gifts by occasion, recipient, theme, price, product category and popularity, facilitating purchases both from customers with a specific gift in mind and those looking for inspiration. Moonpig’s selection of gifts boasts big brand names such as LEGO, Disney, and Cath Kidston, making it an appealing and reliable retailer, though as customers are increasingly price-conscious it should do more to advertise more affordable options.
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UK All Year Gifting Retail Market Segments
The key segments in the UK all-year gifting retail market are birthdays, spontaneous gifting, weddings/engagements, pregnancy/new baby, religious ceremonial occasions, life achievements, retirement, and gratitude among others. In 2023, birthdays emerged as the most popular occasion among consumers to buy gifts. This occasion was followed by wedding/engagement occasions and pregnancy/new baby occasions. For the birthday gifting segment, value for money, price, and quality were the key reasons for purchase. Most of the birthday gifting spent was for spouses/partners. Some of the key birthday gifting categories included clothing & accessories, books, toys & games, health & beauty, and vouchers among others. Clothing & accessories were the most preferred birthday gifting category mostly purchased from supermarkets or online through laptops/desktops.
UK All Year Gifting Retail Market Analysis by Segments, 2023 (%)Buy the full report with segment-wise insights and download a free sample report
UK All Year Gifting Retail Market – Competitive Landscape
Some of the leading retailers in the UK all year gifting retail market are Card Factory, Clintons, WH Smith, Marks & Spencer, John Lewis & Partners, Tesco, Sainsburys, Waitrose & Partners, Morrisons, and Amazon among others. In 2023, Card Factory was ranked the highest by consumers and emerged as the most popular retailer used for both greeting cards and gift wrap purchases. The company has been rated the best in terms of range, price, display, and how interesting its products are.
UK All Year Gifting Retail Market Analysis by Retailers, 2023 (%)
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Personalized Gifts:
Personalization is a cornerstone of the All Year Gifting market. From monogrammed accessories to custom-engraved keepsakes, personal touch enhances the sentiment behind every gift, making it a cherished memory.
Trend Spotlight: Engraved jewelry, bespoke home decor, and custom-made apparel continue to gain popularity in personalized gifting.
2. Subscription Services:
Subscription-based gifting services offer the joy of receiving curated surprises throughout the year. Whether it's gourmet treats, books, or beauty products, subscription boxes cater to a wide range of interests and preferences.
Trend Spotlight: The rise of niche subscription boxes, such as eco-friendly lifestyle products or gourmet international snacks, reflects the demand for specialized gifting experiences.