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we are social

GLOBAL DIGITAL STATISTICS 2014 WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL INDICATORS

We Are Social

wearesocial.sg • @wearesocialsg • 1


COUNTRIES DETAILED IN THIS REPORT 15!

4!

23! 6!

24!

7! 14! 10!

20! 16! 22!

12! 13!

19! 11!

5! 8!

21! 17!

9!

3! 18!

2!

1!

1  2  3  4  5  6  7  8 

ARGENTINA AUSTRALIA BRAZIL CANADA CHINA FRANCE GERMANY INDIA

We Are Social

9  10  11  12  13  14  15  16 

INDONESIA ITALY JAPAN MEXICO NIGERIA POLAND RUSSIA SAUDI ARABIA

17  SINGAPORE 18  SOUTH AFRICA 19  SOUTH KOREA 20  TURKEY 21  THAILAND 22  UNITED ARAB EMIRATES 23  UNITED KINGDOM 24  UNITED STATES wearesocial.sg • @wearesocialsg • 2


PLEASE CONTACT US FOR REPORTS ON OTHER COUNTRIES & REGIONS: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG

We Are Social

wearesocial.sg • @wearesocialsg • 3


GLOBAL OVERVIEW

We Are Social

wearesocial.sg • @wearesocialsg • 4


JAN 2014

GLOBAL DATA SNAPSHOT

7,095,476,818

52%

48%

TOTAL WORLD POPULATION

URBAN

RURAL

2,484,915,152 INTERNET USERS

1,856,680,860 ACTIVE SOCIAL NETWORK USERS

35% INTERNET PENETRATION

26% SOCIAL NETWORKING PENETRATION

6,572,950,124 MOBILE SUBSCRIBERS

93% MOBILE PENETRATION

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

wearesocial.sg • @wearesocialsg • 5


JAN 2014

SHARE OF GLOBAL USERS BY REGION CENTRAL & EASTERN EUROPE WESTERN EUROPE

NORTH AMERICA

5%

11%

11%

6%

10%

13%

8%

4%

3%

3%

4%

4%

4%

5%

AFRICA SOUTH AMERICA POPULATION INTERNET USERS

6%

10%

8%

8%

7%

7% EAST ASIA

MIDDLE EAST

3%

6%

CENTRAL ASIA

5%

CENTRAL AMERICA

5%

16%

4%

8%

11%

2%

1%

1%

2%

22%

37%

30%

22%

SOUTHEAST ASIA SOUTH ASIA

23%

6%

8%

18%

SOCIAL MEDIA USERS

9%

9%

6%

11%

OCEANIA

1%

1%

1%

1%

MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

wearesocial.sg • @wearesocialsg • 6


JAN 2014

INTERNET PENETRATION BY REGION

NORTH AMERICA

WESTERN EUROPE

81%!

54%!

78%!

29%! 37%!

34%!

CENTRAL AMERICA

47%!

MIDDLE EAST

18%! AFRICA

SOUTH AMERICA

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC

CENTRAL & EASTERN EUROPE CENTRAL ASIA

48%!

EAST ASIA

12%! SOUTH ASIA

25%!

SOUTHEAST ASIA

63%! OCEANIA

wearesocial.sg • @wearesocialsg • 7


JAN 2014 81%!

INTERNET PENETRATION BY REGION 78%!

63%! 54%! 48%!

47%! 37%!

35%!

34%! 29%!

25%! 18%!

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC

SOUTH ASIA

AFRICA

SOUTHEAST ASIA

CENTRAL ASIA

CENTRAL AMERICA

WORLD AVERAGE

MIDDLE EAST

SOUTH AMERICA

EAST ASIA

CENTRAL & EASTERN EUROPE

OCEANIA

WESTERN EUROPE

NORTH AMERICA

12%!

wearesocial.sg • @wearesocialsg • 8


JAN 2014

SOCIAL PENETRATION BY REGION BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

NORTH AMERICA

WESTERN EUROPE

56%!

33%!

44%!

5%! 24%!

34%!

CENTRAL AMERICA

44%!

MIDDLE EAST

7%! AFRICA

SOUTH AMERICA

We Are Social • Sources: US Census Bureau, Facebook, Tencent, VKontakte

CENTRAL & EASTERN EUROPE CENTRAL ASIA

43%!

EAST ASIA

7%! SOUTH ASIA

26%!

SOUTHEAST ASIA

44%! OCEANIA

wearesocial.sg • @wearesocialsg • 9


JAN 2014

SOCIAL PENETRATION BY REGION BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

56%!

43%!

33%!

We Are Social • Sources: US Census Bureau, Facebook, Tencent, VKontakte

26%!

24%!

7%!

7%!

5%!

CENTRAL ASIA

WORLD AVERAGE

CENTRAL & EASTERN EUROPE

CENTRAL AMERICA

EAST ASIA

SOUTH AMERICA

OCEANIA

WESTERN EUROPE

NORTH AMERICA

26%!

SOUTH ASIA

34%!

AFRICA

44%!

MIDDLE EAST

44%!

SOUTHEAST ASIA

44%!

wearesocial.sg • @wearesocialsg • 10


JAN 2014

ACTIVE USERS BY SOCIAL PLATFORM 1,184 M

FACEBOOK 816 M

QQ 632 M

QZONE 400 M

WHATSAPP GOOGLE+ WECHAT LINKEDIN TWITTER

300 M 272 M 259 M 232 M SOCIAL NETWORK

TUMBLR

230 M

TENCENT WEIBO

220 M

We Are Social • Sources: most recent user data in company press releases, correct as at January 2014

MESSENGER / CHAT APP

wearesocial.sg • @wearesocialsg • 11


JAN 2014

MOBILE PENETRATION BY REGION

NORTH AMERICA

WESTERN EUROPE

101%!

151%!

129%! CENTRAL AMERICA

124%! SOUTH AMERICA

We Are Social • Sources: US Census Bureau, ITU, CIA

MIDDLE EAST

67%! AFRICA

CENTRAL ASIA

90%! 112%!

89%!

CENTRAL & EASTERN EUROPE

92%!

EAST ASIA

72%! SOUTH ASIA

109%!

SOUTHEAST ASIA

94%! OCEANIA

wearesocial.sg • @wearesocialsg • 12


JAN 2014

MOBILE PENETRATION BY REGION

151%!

124%! 112%!

109%! 101%!

94%!

93%!

92%!

90%!

89%!

We Are Social • Sources: US Census Bureau, ITU, CIA

SOUTH ASIA

CENTRAL AMERICA

CENTRAL ASIA

EAST ASIA

WORLD AVERAGE

OCEANIA

NORTH AMERICA

SOUTHEAST ASIA

MIDDLE EAST

SOUTH AMERICA

WESTERN EUROPE

CENTRAL & EASTERN EUROPE

72%!

67%!

AFRICA

129%!

wearesocial.sg • @wearesocialsg • 13


JAN 2014

MOBILE BROADBAND PENETRATION

NORTH AMERICA

WESTERN EUROPE

72%!

39%!

55%! CENTRAL AMERICA

23%!

CENTRAL ASIA

16%! 13%!

8%!

CENTRAL & EASTERN EUROPE

MIDDLE EAST

7%! AFRICA

SOUTH AMERICA

We Are Social • Sources: US Census Bureau, International Telecommunication Union

28%!

EAST ASIA

4%! SOUTH ASIA

18%!

SOUTHEAST ASIA

66%! OCEANIA

wearesocial.sg • @wearesocialsg • 14


JAN 2014

MOBILE BROADBAND PENETRATION

72%! 66%! 55%!

39%! 28%! 18%!

16%!

13%!

We Are Social • Sources: US Census Bureau, International Telecommunication Union

CENTRAL AMERICA

MIDDLE EAST

CENTRAL ASIA

SOUTHEAST ASIA

WORLD AVERAGE

SOUTH AMERICA

EAST ASIA

CENTRAL & EASTERN EUROPE

WESTERN EUROPE

OCEANIA

NORTH AMERICA

8%!

7%!

4%! SOUTH ASIA

21%!

AFRICA

23%!

wearesocial.sg • @wearesocialsg • 15


JAN 2014

MOBILE BROADBAND SUBSCRIPTIONS

NORTH AMERICA

WESTERN EUROPE

252M!

127M!

228M! CENTRAL AMERICA

93M! SOUTH AMERICA

We Are Social • Source: International Telecommunication Union

MIDDLE EAST

83M! AFRICA

CENTRAL ASIA

18M! 37M!

15M!

CENTRAL & EASTERN EUROPE

444M!

EAST ASIA

61M! SOUTH ASIA

112M!

SOUTHEAST ASIA

24M! OCEANIA

wearesocial.sg • @wearesocialsg • 16


JAN 2014

NORTH AMERICA 351,300,266

82%

18%

TOTAL POPULATION

URBAN

RURAL

284,093,742 INTERNET USERS

197,033,600

81% INTERNET PENETRATION

56%

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

353,899,984

101%

ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 17


JAN 2014

CENTRAL AMERICA 195,127,178

71%

29%

TOTAL POPULATION

URBAN

RURAL

66,034,487 INTERNET USERS

66,951,880 ACTIVE SOCIAL NETWORK USERS

34% INTERNET PENETRATION

34% SOCIAL NETWORKING PENETRATION

173,787,140 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

89% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 18


JAN 2014

SOUTH AMERICA 408,157,815

83%

17%

TOTAL POPULATION

URBAN

RURAL

193,655,950 INTERNET USERS

179,145,980

47% INTERNET PENETRATION

44%

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

508,079,743

124%

ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 19


JAN 2014

WESTERN EUROPE 416,767,521

77%

23%

TOTAL POPULATION

URBAN

RURAL

326,197,681 INTERNET USERS

185,034,740

78% INTERNET PENETRATION

44%

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

538,572,700

129%

ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 20


JAN 2014

CENTRAL & EASTERN EUROPE 323,365,917

68%

32%

TOTAL POPULATION

URBAN

RURAL

174,727,847 INTERNET USERS

54% INTERNET PENETRATION

106,440,000

33%

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

486,919,115

151%

ACTIVE MOBILE SUBSCRIPTIONS

MOBILE PENETRATION

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITU

wearesocial.sg • @wearesocialsg • 21


JAN 2014

MIDDLE EAST 279,192,238

72%

28%

TOTAL POPULATION

URBAN

RURAL

102,346,717 INTERNET USERS

66,900,000

37% INTERNET PENETRATION

24%

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

311,419,837

112%

ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 22


JAN 2014

AFRICA

1,125,664,947

39%

61%

TOTAL POPULATION

URBAN

RURAL

205,185,547 INTERNET USERS

79,851,240 ACTIVE SOCIAL NETWORK USERS

750,257,377 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

18% INTERNET PENETRATION

7% SOCIAL NETWORKING PENETRATION

67% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 23


JAN 2014

CENTRAL ASIA 113,197,987

38%

62%

TOTAL POPULATION

URBAN

RURAL

32,444,899 INTERNET USERS

5,740,000 ACTIVE SOCIAL NETWORK USERS

29% INTERNET PENETRATION

5% SOCIAL NETWORKING PENETRATION

102,433,527 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

90% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 24


JAN 2014

SOUTH ASIA

1,630,919,286

31%

69%

TOTAL POPULATION

URBAN

RURAL

188,303,759 INTERNET USERS

112,696,000 ACTIVE SOCIAL NETWORK USERS

1,173,703,583 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook

12% INTERNET PENETRATION

7% SOCIAL NETWORKING PENETRATION

72% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 25


JAN 2014

EAST ASIA

1,584,806,482

56%

44%

TOTAL POPULATION

URBAN

RURAL

756,093,363 INTERNET USERS

48% INTERNET PENETRATION

678,728,200 ACTIVE SOCIAL NETWORK USERS

43% SOCIAL NETWORKING PENETRATION

1,451,087,957 ACTIVE MOBILE SUBSCRIPTIONS

92% MOBILE PENETRATION

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU

wearesocial.sg • @wearesocialsg • 26


JAN 2014

SOUTHEAST ASIA 630,551,581

45%

55%

TOTAL POPULATION

URBAN

RURAL

155,173,606 INTERNET USERS

161,996,000

25% INTERNET PENETRATION

26%

ACTIVE SOCIAL NETWORK USERS

SOCIAL NETWORKING PENETRATION

688,607,654

109%

ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 27


JAN 2014

OCEANIA 36,425,600

71%

29%

TOTAL POPULATION

URBAN

RURAL

23,025,488 INTERNET USERS

16,163,220 ACTIVE SOCIAL NETWORK USERS

63% INTERNET PENETRATION

44% SOCIAL NETWORKING PENETRATION

34,181,507 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

94% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 28


JAN 2014

INTERNET PENETRATION BY COUNTRY

53%!

GERMANY

86%!

CANADA 80%!

UK 87%! FRANCE 83%!

USA

65%!

RUSSIA

84%!

ITALY

SOUTH KOREA

POLAND TURKEY

58%!

45%!

UAE 83%! 53%!

38%!

SAUDI ARABIA

32%!

MEXICO

NIGERIA BRAZIL

84%!

CHINA INDIA 12%!

79%!

42%! 26%!

JAPAN

THAILAND

SINGAPORE 73%! 15%!

INDONESIA

49%! 41%!

ARGENTINA 55%!

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC

SOUTH AFRICA

81%!

AUSTRALIA

wearesocial.sg • @wearesocialsg • 29


JAN 2014 87%! 86%!

INTERNET PENETRATION BY COUNTRY

84%! 84%! 83%! 83%! 81%! 80%! 79%! 73%! 65%! 58%!

55%!

53%! 53%!

49%! 45%! 44%!

41%!

38%!

35%!

32%! 26%!

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC

12%!

INDIA

INDONESIA

THAILAND

NIGERIA

WORLD AVERAGE

MEXICO

SOUTH AFRICA

CHINA

TURKEY

BRAZIL

SAUDI ARABIA

RUSSIA

ARGENTINA

ITALY

POLAND

SINGAPORE

JAPAN

USA

AUSTRALIA

UAE

FRANCE

SOUTH KOREA

GERMANY

CANADA

UK

15%!

wearesocial.sg • @wearesocialsg • 30


We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC NIGERIA

SOUTH KOREA

JAPAN

GERMANY

FRANCE

UK

AUSTRALIA

CHINA

ITALY

WEIGHTED AVERAGE

TURKEY

CANADA

INDIA

RUSSIA

SAUDI ARABIA

POLAND

THAILAND

ARGENTINA

UAE

USA

SINGAPORE

MEXICO

INDONESIA

SOUTH AFRICA

BRAZIL

1.0!

1.0!

1.7!

1.6!

1.5!

1.5!

1.4!

1.4!

2.1!

1.9!

2.0!

1.9!

1.9!

2.0!

2.6!

2.4!

2.5!

2.5!

2.4!

3.0!

3.1!

3.0!

3.2!

3.5!

3.5!

3.4!

3.8!

4.1!

4.2!

4.5!

4.5!

4.7!

4.8!

4.9!

4.9!

4.9!

4.9!

5.0!

5.0!

5.1!

5.2!

5.2!

5.2!

5.3!

5.4!

5.5!

5.6!

6.1!

JAN 2014

TIME SPENT ON THE INTERNET

AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET

ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE

N/A!

wearesocial.sg • @wearesocialsg • 31


JAN 2014

SOCIAL PENETRATION BY COUNTRY VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

33%!

GERMANY

55%!

CANADA 56%!

UK 57%! FRANCE 42%!

USA

31%!

RUSSIA

35%!

ITALY

SOUTH KOREA

POLAND TURKEY

42%!

45%!

UAE 80%! 28%!

43%!

SAUDI ARABIA

6%!

MEXICO

NIGERIA BRAZIL

27%!

CHINA INDIA 7%!

17%!

46%! 36%!

JAPAN

THAILAND

SINGAPORE 59%! 25%!

INDONESIA

43%! 20%!

ARGENTINA 56%!

SOUTH AFRICA

We Are Social • Sources: US Census Bureau, Tencent, Facebook, VKontakte

57%!

AUSTRALIA

wearesocial.sg • @wearesocialsg • 32


JAN 2014

SOCIAL PENETRATION BY COUNTRY VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS

50%!

GERMANY

82%!

CANADA 75%!

UK 76%! FRANCE 68%!

USA

56%!

RUSSIA

74%!

ITALY

SOUTH KOREA

POLAND TURKEY

54%!

44%!

UAE 81%! 51%!

37%!

SAUDI ARABIA

N/A!

MEXICO

NIGERIA BRAZIL

74%!

CHINA INDIA 12%!

58%!

42%! 25%!

JAPAN

THAILAND

SINGAPORE 70%! 15%!

INDONESIA

48%! 40%!

ARGENTINA 54%!

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

SOUTH AFRICA

73%!

AUSTRALIA

wearesocial.sg • @wearesocialsg • 33


JAN 2014

SOCIAL PENETRATION BY COUNTRY VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY

80%!

59%! 57%! 57%! 56%! 56%! 55%!

43%! 43%! 42%! 42%! 33%!

31%!

28%!

27%! 26%! 25%!

We Are Social • Sources: US Census Bureau, Tencent, Facebook, VKontakte

SOUTH AFRICA

INDONESIA

WORLD AVERAGE

SOUTH KOREA

SAUDI ARABIA

POLAND

RUSSIA

GERMANY

THAILAND

ITALY

FRANCE

BRAZIL

MEXICO

TURKEY

CHINA

CANADA

USA

ARGENTINA

UK

AUSTRALIA

SINGAPORE

UAE

20%!

17%! 7%!

6%!

NIGERIA

36%! 35%!

INDIA

45%!

JAPAN

46%!

wearesocial.sg • @wearesocialsg • 34


JAN 2014 82%!

SOCIAL PENETRATION BY COUNTRY VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS

81%! 76%!

75%!

74%!

74%!

73%! 70%!

68%!

58%!

56%!

54%!

54%!

51%!

50%!

48%! 44%!

42%!

40%!

39%!

37%!

25%!

15%!

12%!

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

NIGERIA

INDIA

INDONESIA

THAILAND

MEXICO

WEIGHTED AVERAGE

SOUTH AFRICA

CHINA

TURKEY

BRAZIL

RUSSIA

SAUDI ARABIA

ARGENTINA

ITALY

POLAND

JAPAN

FRANCE

SINGAPORE

AUSTRALIA

GERMANY

SOUTH KOREA

USA

UK

UAE

CANADA

N/A!

wearesocial.sg • @wearesocialsg • 35


JAN 2014

TIME SPENT ON SOCIAL MEDIA

AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS

4.3! 3.8!

3.7! 3.3!

3.1!

3.0!

2.9!

2.8! 2.5!

2.5!

2.4!

2.3!

2.3!

2.2!

2.2!

2.1!

2.0! 1.9! 1.6!

1.5!

1.5!

1.4! 1.0! 0.8!

We Are Social • Source: GlobalWebIndex Wave 11

NIGERIA

JAPAN

SOUTH KOREA

GERMANY

FRANCE

CHINA

POLAND

UK

WEIGHTED AVERAGE

AUSTRALIA

SINGAPORE

RUSSIA

USA

CANADA

INDIA

ITALY

TURKEY

SAUDI ARABIA

INDONESIA

SOUTH AFRICA

BRAZIL

UAE

THAILAND

MEXICO

ARGENTINA

N/A!

wearesocial.sg • @wearesocialsg • 36


JAN 2014

MOBILE PENETRATION BY COUNTRY

184%!

GERMANY

76%!

CANADA 103%!

UK 130%! FRANCE 109%!

USA

132%!

RUSSIA

133%!

ITALY

SOUTH KOREA

POLAND TURKEY

158%!

84%!

UAE 252%!

INDIA

197%!

87%!

SAUDI ARABIA

65%!

MEXICO

NIGERIA

110%!

CHINA

73%!

109%!

89%! 125%!

JAPAN

THAILAND

SINGAPORE 148%!

BRAZIL

112%!

INDONESIA

134%! 141%!

ARGENTINA 138%!

SOUTH AFRICA

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

110%!

AUSTRALIA

wearesocial.sg • @wearesocialsg • 37


134%! 133%! 132%! 130%!

BRAZIL GERMANY POLAND UK

We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

110%! 109%! 109%!

SOUTH KOREA FRANCE JAPAN

NIGERIA

65%!

73%!

84%! TURKEY

INDIA

87%! MEXICO

76%!

89%! CHINA

CANADA

93%! WORLD AVERAGE

103%!

110%!

AUSTRALIA

USA

112%!

INDONESIA

125%!

138%!

ARGENTINA

THAILAND

141%!

148%!

158%!

SOUTH AFRICA

SINGAPORE

ITALY

RUSSIA

SAUDI ARABIA

UAE

184%!

197%!

252%!

JAN 2014

MOBILE PENETRATION BY COUNTRY

wearesocial.sg • @wearesocialsg • 38


INDIVIDUAL COUNTRY SNAPSHOTS

We Are Social

wearesocial.sg • @wearesocialsg • 39


ARGENTINA

We Are Social

wearesocial.sg • @wearesocialsg • 40


ARGENTINA: DATA SNAPSHOT 42,610,981

93%

7%!

JAN 2014

TOTAL POPULATION

URBAN

RURAL

23,543,412 INTERNET USERS

24,000,000 ACTIVE FACEBOOK USERS

55% INTERNET PENETRATION

56% FACEBOOK PENETRATION

58,599,390 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

138% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 41


JAN 2014

ARGENTINA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

5H 11M

42%

3H 25M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 42


JAN 2014

ARGENTINA: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

54%

4H 17M

59%

21%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 43


JAN 2014

ARGENTINA: SOCIAL MEDIA USE 95%

ANY SOCIAL NETWORK

65% 90%

FACEBOOK

56% 67%

GOOGLE+

27% 51%

TWITTER

LINKEDIN

BADOO

23% 31% 11% 25% 8%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 44


JAN 2014

ARGENTINA: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

31%

86%

85%

25%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 45


AUSTRALIA

We Are Social

wearesocial.sg • @wearesocialsg • 46


AUSTRALIA: DATA SNAPSHOT 22,262,501

89%

TOTAL POPULATION

URBAN

11%!

JAN 2014

RURAL

18,129,727 INTERNET USERS

12,800,000 ACTIVE FACEBOOK USERS

81% INTERNET PENETRATION

57% FACEBOOK PENETRATION

24,400,000 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

110% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 47


JAN 2014

AUSTRALIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

4H 30M

59%

1H 40M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 48


JAN 2014

AUSTRALIA: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

73%

2H 05M

55%

14%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 49


JAN 2014

AUSTRALIA: SOCIAL MEDIA USE 89%

ANY SOCIAL NETWORK

62% 81%

FACEBOOK

53% 42%

TWITTER

14% 30%

GOOGLE+

LINKEDIN

INSTAGRAM

14% 23% 11% 15% 7%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 50


JAN 2014

AUSTRALIA: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

65%

90%

78%

41%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 51


BRAZIL

We Are Social

wearesocial.sg • @wearesocialsg • 52


JAN 2014

BRAZIL: DATA SNAPSHOT 201,009,622

85%

15%

TOTAL POPULATION

URBAN

RURAL

99,357,737 INTERNET USERS

86,000,000 ACTIVE FACEBOOK USERS

49% INTERNET PENETRATION

43% FACEBOOK PENETRATION

268,440,423 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

134% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 53


JAN 2014

BRAZIL: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

6H 03M

39%

2H 26M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 54


JAN 2014

BRAZIL: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

48%

3H 08M

59%

24%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 55


JAN 2014

BRAZIL: SOCIAL MEDIA USE 98%

ANY SOCIAL NETWORK

72% 94%

FACEBOOK

57% 75%

GOOGLE+

28% 56%

TWITTER

LINKEDIN

ORKUT

21% 54% 13% 39% 12%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 56


JAN 2014

BRAZIL: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

26%

89%

82%

30%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 57


CANADA

We Are Social

wearesocial.sg • @wearesocialsg • 58


JAN 2014

CANADA: DATA SNAPSHOT 34,568,211

81%

19%

TOTAL POPULATION

URBAN

RURAL

29,760,764 INTERNET USERS

19,000,000 ACTIVE FACEBOOK USERS

26,263,000 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

86% INTERNET PENETRATION

55% FACEBOOK PENETRATION

76% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 59


JAN 2014

CANADA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

4H 53M

58%

1H 51M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 60


JAN 2014

CANADA: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

82%

2H 19M

46%

9%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 61


JAN 2014

CANADA: SOCIAL MEDIA USE 91%

ANY SOCIAL NETWORK

66% 85%

FACEBOOK

57% 46%

TWITTER

GOOGLE+

LINKEDIN

PINTEREST

22% 45% 13% 30% 11% 26% 10%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 62


JAN 2014

CANADA: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

56%

89%

77%

27%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 63


CHINA

We Are Social

wearesocial.sg • @wearesocialsg • 64


JAN 2014

CHINA: DATA SNAPSHOT

1,349,585,838

51%

49%

TOTAL POPULATION

URBAN

RURAL

590,560,000 INTERNET USERS

623,300,000 ACTIVE QZONE USERS

44% INTERNET PENETRATION

46% QZONE PENETRATION

1,206,553,000 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, CNNIC, Tencent, ITU

89% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 65


JAN 2014

CHINA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

4H 31M

43%

1H 55M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 66


JAN 2014

CHINA: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

42%

1H 30M

51%

24%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 67


JAN 2014

CHINA: SOCIAL MEDIA USE 98%

ANY SOCIAL NETWORK

87% 83%

SINA WEIBO

62% 76%

QZONE

53% 75%

TENCENT WEIBO

51% 74%

TENCENT

YOUKU

51% 56% 35%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 68


JAN 2014

CHINA: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

47%

96%

98%

69%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 69


FRANCE

We Are Social

wearesocial.sg • @wearesocialsg • 70


JAN 2014

FRANCE: DATA SNAPSHOT 65,951,611

86%

14%

TOTAL POPULATION

URBAN

RURAL

54,473,474 INTERNET USERS

28,000,000 ACTIVE FACEBOOK USERS

83% INTERNET PENETRATION

42% FACEBOOK PENETRATION

72,180,000 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

109% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 71


JAN 2014

FRANCE: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

4H 07M

54%

0H 58M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 72


JAN 2014

FRANCE: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

68%

1H 29M

41%

10%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 73


JAN 2014

FRANCE: SOCIAL MEDIA USE 85%

ANY SOCIAL NETWORK

55% 74%

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

VIADEO

43% 35% 11% 24% 10% 23% 5% 13% 5%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 74


JAN 2014

FRANCE: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

42%

88%

74%

26%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 75


GERMANY

We Are Social

wearesocial.sg • @wearesocialsg • 76


JAN 2014

GERMANY: DATA SNAPSHOT 81,147,265

74%

26%

TOTAL POPULATION

URBAN

RURAL

68,296,919 INTERNET USERS

28,000,000 ACTIVE FACEBOOK USERS

84% INTERNET PENETRATION

35% FACEBOOK PENETRATION

107,700,000 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

133% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 77


JAN 2014

GERMANY: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

3H 46M

62%

1H 27M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 78


JAN 2014

GERMANY: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

74%

1H 25M

46%

13%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 79


JAN 2014

GERMANY: SOCIAL MEDIA USE 81%

ANY SOCIAL NETWORK

52% 72%

FACEBOOK

TWITTER

GOOGLE+

OTHER

INSTAGRAM

45% 32% 8% 21% 7% 8% 2% 7% 2%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 80


JAN 2014

GERMANY: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

40%

88%

76%

32%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 81


INDIA

We Are Social

wearesocial.sg • @wearesocialsg • 82


JAN 2014

INDIA: DATA SNAPSHOT

1,220,800,359

31%

69%

TOTAL POPULATION

URBAN

RURAL

151,598,994 INTERNET USERS

90,000,000

12% INTERNET PENETRATION

7%

ACTIVE FACEBOOK USERS

FACEBOOK PENETRATION

893,862,000

73%

ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook

MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 83


JAN 2014

INDIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

4H 54M

11%

2H 36M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 84


JAN 2014

INDIA: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

12%

2H 26M

57%

29%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 85


JAN 2014

INDIA: SOCIAL MEDIA USE 97%

ANY SOCIAL NETWORK

72% 94%

FACEBOOK

55% 78%

GOOGLE+

35% 67%

TWITTER

30% 54%

LINKEDIN

ORKUT

24% 51% 17%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 86


JAN 2014

INDIA: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

13%

95%

91%

54%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 87


INDONESIA

We Are Social

wearesocial.sg • @wearesocialsg • 88


JAN 2014

INDONESIA: DATA SNAPSHOT 251,160,124

51%

49%

TOTAL POPULATION

URBAN

RURAL

38,191,873 INTERNET USERS

62,000,000 ACTIVE FACEBOOK USERS

15% INTERNET PENETRATION

25% FACEBOOK PENETRATION

281,963,665 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

112% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 89


JAN 2014

INDONESIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

5H 27M

14%

2H 30M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 90


JAN 2014

INDONESIA: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

15%

2H 54M

74%

32%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 91


JAN 2014

INDONESIA: SOCIAL MEDIA USE 98%

ANY SOCIAL NETWORK

79% 93%

FACEBOOK

59% 80%

TWITTER

41% 74%

GOOGLE+

LINKEDIN

INSTAGRAM

33% 39% 15% 32% 12%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 92


JAN 2014

INDONESIA: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

14%

94%

95%

57%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 93


ITALY

We Are Social

wearesocial.sg • @wearesocialsg • 94


JAN 2014

ITALY: DATA SNAPSHOT 61,482,297

68%

32%

TOTAL POPULATION

URBAN

RURAL

35,531,527 INTERNET USERS

26,000,000 ACTIVE FACEBOOK USERS

58% INTERNET PENETRATION

42% FACEBOOK PENETRATION

97,226,000 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

158% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 95


JAN 2014

ITALY: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

4H 42M

46%

1H 59M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 96


JAN 2014

ITALY: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

54%

2H 29M

47%

16%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 97


JAN 2014

ITALY: SOCIAL MEDIA USE 92%

ANY SOCIAL NETWORK

61% 83%

FACEBOOK

49% 53%

GOOGLE+

16% 41%

TWITTER

LINKEDIN

INSTAGRAM

15% 24% 9% 17% 8%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 98


JAN 2014

ITALY: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

41%

92%

84%

30%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 99


JAPAN

We Are Social

wearesocial.sg • @wearesocialsg • 100


JAPAN: DATA SNAPSHOT 127,253,075

91%

9%!

JAN 2014

TOTAL POPULATION

URBAN

RURAL

100,684,474 INTERNET USERS

22,000,000 ACTIVE FACEBOOK USERS

79% INTERNET PENETRATION

17% FACEBOOK PENETRATION

138,362,823 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

109% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 101


JAN 2014

JAPAN: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

3H 27M

48%

1H 01M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 102


JAN 2014

JAPAN: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

58%

0H 45M

11%

5%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 103


JAN 2014

JAPAN: SOCIAL MEDIA USE 66%

ANY SOCIAL NETWORK

42% 39%

TWITTER

22% 38%

FACEBOOK

MIXI

GOOGLE+

TUMBLR

22% 25% 8% 17% 2% 2% 1%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 104


JAN 2014

JAPAN: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

25%

89%

81%

44%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 105


MEXICO

We Are Social

wearesocial.sg • @wearesocialsg • 106


JAN 2014

MEXICO: DATA SNAPSHOT 116,220,947

78%

22%

TOTAL POPULATION

URBAN

RURAL

44,173,551 INTERNET USERS

50,000,000 ACTIVE FACEBOOK USERS

38% INTERNET PENETRATION

43% FACEBOOK PENETRATION

100,785,917 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

87% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 107


JAN 2014

MEXICO: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

5H 22M

33%

3H 10M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 108


JAN 2014

MEXICO: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

37%

3H 46M

59%

21%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 109


JAN 2014

MEXICO: SOCIAL MEDIA USE 98%

ANY SOCIAL NETWORK

72% 94%

FACEBOOK

61% 74%

GOOGLE+

29% 62%

TWITTER

LINKEDIN

INSTAGRAM

27% 36% 12% 28% 8%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 110


JAN 2014

MEXICO: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

37%

95%

91%

39%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 111


NIGERIA

We Are Social

wearesocial.sg • @wearesocialsg • 112


JAN 2014

NIGERIA: DATA SNAPSHOT 174,507,539

50%

50%

TOTAL POPULATION

URBAN

RURAL

55,930,391 INTERNET USERS

11,200,000 ACTIVE FACEBOOK USERS

114,000,000 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

32% INTERNET PENETRATION

6% FACEBOOK PENETRATION

65% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 113


POLAND

We Are Social

wearesocial.sg • @wearesocialsg • 114


JAN 2014

POLAND: DATA SNAPSHOT 38,383,809

61%

39%

TOTAL POPULATION

URBAN

RURAL

24,969,935 INTERNET USERS

11,800,000 ACTIVE FACEBOOK USERS

65% INTERNET PENETRATION

31% FACEBOOK PENETRATION

50,840,000 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

132% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 115


JAN 2014

POLAND: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

4H 59M

45%

1H 21M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 116


JAN 2014

POLAND: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

56%

1H 37M

27%

9%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 117


JAN 2014

POLAND: SOCIAL MEDIA USE 90%

ANY SOCIAL NETWORK

77% 74%

FACEBOOK

59% 55%

NASZAKLASA

29% 46%

GOOGLE+

TWITTER

LINKEDIN

26% 18% 10% 12% 5%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 118


JAN 2014

POLAND: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

35%

90%

78%

28%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 119


RUSSIA

We Are Social

wearesocial.sg • @wearesocialsg • 120


JAN 2014

RUSSIA: DATA SNAPSHOT 142,500,482

74%

26%

TOTAL POPULATION

URBAN

RURAL

75,926,004 INTERNET USERS

46,800,000 ACTIVE VKONTAKTE USERS

53% INTERNET PENETRATION

33% VKONTAKTE PENETRATION

261,886,329 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU

184% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 121


JAN 2014

RUSSIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

4H 56M

36%

1H 22M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 122


JAN 2014

RUSSIA: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

50%

2H 11M

46%

12%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 123


JAN 2014

RUSSIA: SOCIAL MEDIA USE 94%

ANY SOCIAL NETWORK

80% 75%

VKONTAKTE

52% 69%

ODNOKLASSNIKI

44% 68%

FACEBOOK

41% 52%

GOOGLE+

TWITTER

24% 39% 18%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 124


JAN 2014

RUSSIA: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

36%

93%

82%

39%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 125


SAUDI ARABIA

We Are Social

wearesocial.sg • @wearesocialsg • 126


JAN 2014

SAUDI ARABIA: DATA SNAPSHOT 26,939,583

82%

18%

TOTAL POPULATION

URBAN

RURAL

14,328,632 INTERNET USERS

7,600,000 ACTIVE FACEBOOK USERS

53% INTERNET PENETRATION

28% FACEBOOK PENETRATION

53,012,322 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

197% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 127


JAN 2014

SAUDI ARABIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

4H 57M

47%

3H 01M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 128


JAN 2014

SAUDI ARABIA: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

51%

2H 48M

51%

20%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 129


JAN 2014

SAUDI ARABIA: SOCIAL MEDIA USE 94%

ANY SOCIAL NETWORK

66% 89%

FACEBOOK

55% 77%

TWITTER

41% 75%

GOOGLE+

INSTAGRAM

LINKEDIN

32% 33% 16% 31% 13%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 130


JAN 2014

SAUDI ARABIA: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

73%

89%

83%

31%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 131


SINGAPORE

We Are Social

wearesocial.sg • @wearesocialsg • 132


JAN 2014

SINGAPORE: DATA SNAPSHOT 5,460,302 TOTAL POPULATION

100% URBAN

3,971,318 INTERNET USERS

3,200,000 ACTIVE FACEBOOK USERS

73% INTERNET PENETRATION

59% FACEBOOK PENETRATION

8,063,000 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

148% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 133


JAN 2014

SINGAPORE: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

5H 16M

64%

1H 57M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 134


JAN 2014

SINGAPORE: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

70%

2H 10M

49%

18%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 135


JAN 2014

SINGAPORE: SOCIAL MEDIA USE 96%

ANY SOCIAL NETWORK

68% 92%

FACEBOOK

59% 54%

TWITTER

19% 45%

GOOGLE+

LINKEDIN

INSTAGRAM

18% 36% 13% 25% 12%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 136


JAN 2014

SINGAPORE: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

72%

96%

87%

44%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 137


SOUTH AFRICA

We Are Social

wearesocial.sg • @wearesocialsg • 138


JAN 2014

SOUTH AFRICA: DATA SNAPSHOT 48,601,098

62%

38%

TOTAL POPULATION

URBAN

RURAL

20,012,275 INTERNET USERS

9,800,000 ACTIVE FACEBOOK USERS

41% INTERNET PENETRATION

20% FACEBOOK PENETRATION

68,394,000 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

141% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 139


JAN 2014

SOUTH AFRICA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

5H 37M

38%

2H 29M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 140


JAN 2014

SOUTH AFRICA: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

40%

3H 02M

59%

19%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 141


JAN 2014

SOUTH AFRICA: SOCIAL MEDIA USE 97%

ANY SOCIAL NETWORK

81% 92%

FACEBOOK

71% 69%

GOOGLE+

35% 62%

TWITTER

35% 49%

LINKEDIN

PINTEREST

25% 34% 13%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 142


JAN 2014

SOUTH AFRICA: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

40%

92%

89%

30%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 143


SOUTH KOREA

We Are Social

wearesocial.sg • @wearesocialsg • 144


JAN 2014

SOUTH KOREA: DATA SNAPSHOT 48,955,203

83%

17%

TOTAL POPULATION

URBAN

RURAL

41,091,681 INTERNET USERS

13,000,000 ACTIVE FACEBOOK USERS

84% INTERNET PENETRATION

27% FACEBOOK PENETRATION

53,624,427 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

110% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 145


JAN 2014

SOUTH KOREA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

3H 27M

75%

1H 35M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 146


JAN 2014

SOUTH KOREA: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

74%

1H 01M

37%

17%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 147


JAN 2014

SOUTH KOREA: SOCIAL MEDIA USE 84%

ANY SOCIAL NETWORK

48% 75%

FACEBOOK

36% 56%

TWITTER

GOOGLE+

ME2DAY

NATE CONNECT

22% 38% 7% 33% 7% 8% 1%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 148


JAN 2014

SOUTH KOREA: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

73%

94%

94%

56%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 149


THAILAND

We Are Social

wearesocial.sg • @wearesocialsg • 150


JAN 2014

THAILAND: DATA SNAPSHOT 67,448,120

34%

66%

TOTAL POPULATION

URBAN

RURAL

17,779,139 INTERNET USERS

24,000,000 ACTIVE FACEBOOK USERS

26% INTERNET PENETRATION

36% FACEBOOK PENETRATION

84,075,036 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

125% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 151


JAN 2014

THAILAND: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

5H 07M

24%

3H 04M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 152


JAN 2014

THAILAND: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

25%

3H 39M

50%

36%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 153


JAN 2014

THAILAND: SOCIAL MEDIA USE 97%

ANY SOCIAL NETWORK

76% 96%

FACEBOOK

68% 69%

GOOGLE+

36% 57%

TWITTER

32% 40%

INSTAGRAM

LINKEDIN

22% 23% 7%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 154


JAN 2014

THAILAND: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

31%

95%

94%

51%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 155


TURKEY

We Are Social

wearesocial.sg • @wearesocialsg • 156


JAN 2014

TURKEY: DATA SNAPSHOT 80,694,485

72%

28%

TOTAL POPULATION

URBAN

RURAL

35,990,932 INTERNET USERS

45% INTERNET PENETRATION

36,000,000

45%

ACTIVE FACEBOOK USERS

FACEBOOK PENETRATION

68,000,000 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

84% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 157


JAN 2014

TURKEY: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

4H 51M

36%

1H 53M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 158


JAN 2014

TURKEY: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

44%

2H 32M

51%

26%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 159


JAN 2014

TURKEY: SOCIAL MEDIA USE 97%

ANY SOCIAL NETWORK

75% 93%

FACEBOOK

60% 72%

TWITTER

34% 70%

GOOGLE+

LINKEDIN

INSTAGRAM

28% 33% 11% 26% 11%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 160


JAN 2014

TURKEY: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

30%

95%

92%

43%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 161


UNITED ARAB EMIRATES

We Are Social

wearesocial.sg • @wearesocialsg • 162


JAN 2014

UAE: DATA SNAPSHOT 5,473,972

84%

16%

TOTAL POPULATION

URBAN

RURAL

4,517,169 INTERNET USERS

83% INTERNET PENETRATION

4,400,000 ACTIVE FACEBOOK USERS

80% FACEBOOK PENETRATION

13,775,252 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

252% MOBILE PENETRATION

wearesocial.sg • @wearesocialsg • 163


JAN 2014

UAE: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

5H 12M

71%

2H 57M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 164


JAN 2014

UAE: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

81%

3H 17M

52%

22%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

wearesocial.sg • @wearesocialsg • 165


JAN 2014

UAE: SOCIAL MEDIA USE 96%

ANY SOCIAL NETWORK

67% 93%

FACEBOOK

53% 73%

GOOGLE+

32% 64%

TWITTER

27% 49%

LINKEDIN

INSTAGRAM

22% 26% 10%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

wearesocial.sg • @wearesocialsg • 166


JAN 2014

UAE: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

74%

90%

82%

38%

We Are Social • Source: Google’s “Our Mobile Planet” Report

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UNITED KINGDOM

We Are Social

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JAN 2014

UK: DATA SNAPSHOT 63,395,574

80%

20%

TOTAL POPULATION

URBAN

RURAL

54,861,245 INTERNET USERS

36,000,000 ACTIVE FACEBOOK USERS

87% INTERNET PENETRATION

57% FACEBOOK PENETRATION

82,109,000 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

130% MOBILE PENETRATION

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JAN 2014

UK: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

4H 11M

64%

1H 32M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

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JAN 2014

UK: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

76%

1H 51M

45%

9%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

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JAN 2014

UK: SOCIAL MEDIA USE 87%

ANY SOCIAL NETWORK

63% 79%

FACEBOOK

54% 44%

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM

24% 33% 10% 22% 9% 13% 7%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

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JAN 2014

UK: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

62%

87%

73%

39%

We Are Social • Source: Google’s “Our Mobile Planet” Report

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UNITED STATES OF AMERICA

We Are Social

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JAN 2014

USA: DATA SNAPSHOT 316,668,567

82%

18%

TOTAL POPULATION

URBAN

RURAL

254,295,536 INTERNET USERS

178,000,000 ACTIVE FACEBOOK USERS

80% INTERNET PENETRATION

56% FACEBOOK PENETRATION

327,577,529 ACTIVE MOBILE SUBSCRIPTIONS

We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

103% MOBILE PENETRATION

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JAN 2014

USA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY

5H 13M

60%

2H 25M

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

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JAN 2014

USA: SOCIAL INDICATORS

SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES

75%

2H 17M

54%

15%

We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

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JAN 2014

USA: SOCIAL MEDIA USE 92%

ANY SOCIAL NETWORK

67% 85%

FACEBOOK

56% 46%

TWITTER

22% 44%

GOOGLE+

PINTEREST

LINKEDIN

17% 33% 16% 30% 11%

We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

OWN AN ACCOUNT USED IN THE PAST MONTH

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JAN 2014

USA: SMARTPHONE USAGE

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE

56%

94%

77%

46%

We Are Social • Source: Google’s “Our Mobile Planet” Report

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DATA SOURCES USED IN THIS REPORT Population data Latest available data from the United States Census Bureau (based on 2013 data), correct as at January 2014. Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage behaviour data from GlobalWebIndex Wave 11 (Q3 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo Twitter, and VKontakte, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), and the CIA Government Factbook, correct as at January 2014; usage behaviour data extrapolated from GlobalWebIndex Wave 11 (Q3 2013), and Google’s “Our Mobile Planet” Report from May 2013. We Are Social

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FIND OUT MORE AT WEARESOCIAL.SG We Are Social

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WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.

We Are Social

Making Friends & Influencing People • 45


WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social

Making Friends & Influencing People • 46


Global Digital Statistics 2014