Chapter 7 research questionnaire destination marketing organizations

QUESTIONNAIRE

M.Sc in Marketing Management

Questionnaire Destination Marketing Organizations

SPYROS LANGKOS ID: 100285557 Tutor: Mr. George Roumeliotis Athens, March 2014

Participant Briefing and Consent Letter

Dear Participant, I am Spyros Langkos and I am collecting data from you which will be used in my dissertation for: Athens as an international tourism destination.

An empirical investigation to the city’s imagery and the role of local DMO’s, as part of my MSc in Marketing Management at the University of Derby.

The objective of the dissertation research, will be to evaluate the contribution of Athens DMO’s towards the rising popularity of the city of Athens as an international destination within the context of Destination Marketing and the information you will be asked to provide will be used to help to provide insights to achieve this objective.

The data you provide will only be used for the dissertation, and will not be disclosed to any third party, except as part of the dissertation findings, or as part of the supervisory or assessment processes of the University of Derby.

The data you provide will be kept until the 31st of December 2014, so that it is available for scrutiny by the University of Derby as part of the assessment process. If you feel uncomfortable with any of the questions being asked, you may decline to answer specific questions. You may also withdraw from the study completely, and your answers will not be used.

And, if you later decide that you wish to withdraw from the study, please write to me at Spyros Langkos, email: s.langkos@emc.edu.gr no later than the 30th of March 2014 and I will be able to remove your response from my analysis and findings, and destroy your response.

The Researcher Spyros Langkos

I have read and understood the contents of this consent and briefing form, and freely and voluntarily agree to participate in this research. I am happy to be identified as a participant in the research by my position at work.

Signed

Date

Dear respondent,

For the purpose of qualitative statistical analysis of the research, please fill the information below ( mark your choice with an X).

AGE 25 – 30 31 – 40 41 – 55 GENDER Male Female DEGREE Bachelor Master EXERIENCE 5-10 years >10 years

Interview Guide – Areas of Discussion

Question 1: What do you think about the popularity of Greece as a tourist destination?

Question 2: What do you think about the popularity of Athens as a tourist destination?

Question 3: What have you done as an organization to promote Athens ?

Question 4: Do you think Athens can become more popular destination in the near future?

Question 5: What are the main problems & challenges of Athens as a tourist destination?

Question 6: What activities does your organization apply for Athens?

Question 7: W hich improvements, your organization should make to increase efficiency ?

Question 8: What do you think about the role of Greek DMOs in promoting tourism ?

Question 9: What can we learn of DMOs in other countries?

Question 10: Destination Marketing, can help Athens to develop touristic offesr ?

Question 11: How do you manage the tourist product of Athens, except for marketing?

Do you pay attention to sustainable tourism issues?

Participant Debriefing and Withdrawal Letter

Dear Participant, Thank you for agreeing to participate in my research, your help was much appreciated and I can confirm the following: The information I collected from you will be used in my dissertation, Athens as an international tourism destination. An empirical investigation to the city’s imagery and the role of local DMO’s, as part of my MSc in Marketing Management at the University of Derby.  The objective of the dissertation research, will be to evaluate the contribution of Athens DMO’s towards the rising popularity of the city of Athens as an international destination within the context of Destination Marketing and the data you provided will be used to help to provide insights to achieve this objective.  The information you provided will only be used for the dissertation, and will not be disclosed to any third party, except as part of the dissertation findings, or as part of the supervisory or assessment processes of the University of Derby.  The data you provided will be kept until the 31st of December 2014, so that it is available for scrutiny by the University of Derby as part of the assessment process.  If you later decide that you wish to withdraw from the study, please write to me at Spyros Langkos, Mediterranean College: Patision 107 & Pellinis 8 (Bustop Angelopoulos), Tel: +30 210 8899600, Fax: +30 211 7709450 , Email: s.langkos@emc.edu.gr no later than the 30th of March 2014 and I will be able to remove your response from my analysis and findings, and destroy your response.

Please do not hesitate to contact me if you have any queries relating to this study.

The academic staff contact at Mediterranean College is the Postgraduate Programmes Leader, Mrs Ioanna Tsoka who can be reached by phone at 210-8899655 or by email at: itsoka@medcollege.edu.gr.

Kind Regards, The researcher Spyros Langkos

10/02/2014