Web Site Elements That Keep ’Em Coming Back
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3 Web Site Elements That Keep ’Em Coming Back
There are many little things that will spice up your Web site to “keep ’em coming back.” Learn the tips, tools, and techniques to get visitors to return to your site again and again. In this chapter, we cover: •
Attractive Web site content
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How to have your own What’s New page, Tip of the Day, and Awards page
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Ensuring that you are bookmarked
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Trivia
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Contests
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Calendar of events and reminder services
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Blogs, podcasts, and RSS feeds
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Special guests or celebrity appearances
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Giveaways and awards
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Offline tactics for promotion.
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