Sprouts Vendor Opportunities

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Sprouts’ value proposition attracts a customer base that is much broader than that of traditional health food or specialty stores. Studies show that the Sprouts customer is well educated, interested in healthful eating, and eager to save money and spend wisely.

Source: Kurt Salmon Consumer Segmentation Study, March 2014

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While we have a broad and diverse customer base, we’ve identified three groups of people as our core audience. Each group is different, but they’re all united in their quest for healthy living!

They actively try to improve their food choices because they don’t currently live the healthiest lifestyle. They have a strong desire to learn more about both healthy living and eating. They shop at Sprouts because we have a larger variety of healthy products, as well as an easy and relaxed farmers market feel.

They follow a strict diet for medical reasons or to manage their weight.

They shop at Sprouts because our broad selection of healthy products enables a healthy lifestyle at an affordable price.

They consider health and wellness very important even though they don’t stick to a strict diet. Healthy choices are their primary consideration, and they shop at Sprouts because of our wide variety of products that meet their healthy lifestyle goals.

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Distributes to 14.5 million households in 13 states and receives an average of 200,000 impressions online each week!

Our main advertising vehicle in all regions–This full-color circular, typically 4 pages long, is bright, clean and easy-to-read with clear images, prices and product descriptions that allow customer to view the week’s hottest deals.

Double Ad Wednesdays!

Because our weekly ad prices run from Wednesday to Wednesday, customers can enjoy twice as many items on sale in the middle of the week, when the two ads overlap.

Contact your Category Manager for details

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Reach 450,000 customers in-store and an average of 50,000 impressions online each month!

Our monthly sales flyer, available both in-store and online, is another great vehicle for you to showcase your products on sale for the entire month. The flyer is available both in-store and online and has been expanded to 28 pages, including dedicated pages for vendor coupons in the center.

Contact your Category Manager for details

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TPR

• Highlight your product with focused attention at the point of sale with our Bountiful Bargain promotional tags!

• A great option for items that may need extended promotions and visibility beyond the Weekly Ad Circular or Deals of the Month Flyer.

EDLP

• Secure Sprouts’ Every Day Low Pricing as a yearlong promotion including shelf tags.

Special Promotions

• Work with your Category Manager for custom in-store promotions.

Merchandising Displays • To assure maximum exposure of your product, Sprouts offers off-shelf displays for optimum placement positioning. Endcaps, POD displays, bunkers, shippers, and crate displays present optimal exposure in high traffic locations – a great way to reach the most customers!

Contact your Category Manager for details

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Distributes to 580,000 Sprouts subscribers each month!

The In a Nutshell digital eNewsletter is the inspirational, healthy living resource for Sprouts customers – and the best part is, it’s delivered straight to their inboxes once a month!

The Facts: Distributed to 580,000 subscribers Average email open rate of 30% Includes feature articles highlighting partner brands Includes high-value coupons from partner brands Less than 1,000 coupon redemptions Includes call outs for new items available at Sprouts

What we’ll need from you: Exclusive high-value offer Talking points for feature article There is no cost to participate in the eNewsletter program beyond the cost of coupon redemptions.

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Contact: rachelanderson@sprouts.com

Distributes to 380,000 subscribers each week!

Free feature on Sprouts’ weekly special email!

Each Tuesday, we deliver a digital version of the weekly ad straight to customers’ inbox. Because Sprouts’ weekly specials email is broken down by markets, it’s a great way to test offers and introduce new products.

The Facts:

Distributed to 380,000 subscribers Average open rate of 46% Includes high-value coupons from partner brands Less than 1000 coupon redemptions

What we’ll need from you:

Exclusive high-value offer There is no cost to participate in the weekly specials email program beyond the cost of coupon redemptions.

Contact: arielowen@sprouts.com

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Get your brand in front of 1,000,000+ fans and followers on Sprouts’ social media channels!

Whether it’s promoting a new product or increasing your brand awareness, social media can be a fun and effective tool to help you achieve your brand objectives. At Sprouts, we are highly active on many of the most popular social media platforms, including Facebook, Instagram and Twitter—just to name a few!

Promotion Opportunities

While there are a variety of ways that we partner with brands, our creative and knowledgeable social media team will work closely with you to identify the solutions that best match your specific brand goals. Concerned about cost? Many of the social media promotional opportunities available are free of charge! These include: Facebook offers (only cost of redemptions) Featured product post Featured recipes or articles Social giveaways and contests (only cost of prizes)

Contact: robbyharrington@sprouts.com

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Free Partnerships

Co-Branded Promotions

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Sprouts participates in community and professional events across the country – jump on board! Extend your presence outside of Sprouts’ walls with samples, coupons and prizes that can be shared in a variety of locally performed events. Reach out to events@sprouts.com to share samples or join us!

Event Samples or Full-Size Swag Bag Items Share samples or full-size product with our customers out in the field.

What we’ll need from you: Your brand/product should provide a minimum of 200 samples of any given SKU mix, and should arrive on-time to the correct contact and destination.

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Friendly Neighbor Coupon Booklets Annually, Sprouts reaches out to our professional and residential neighbors with exclusive coupon savings.

These are grab-and-go snacks or fast-food alternative items designed to drive traffic and increase product trial.

What we’ll need from you: Your brand/product must provide an attractive, high-value dollar-off or percentage-off offer (50% off or better, BOGO or Free) and fund the cost of redemptions.

Join us as we “sprout” up all over the country! Participate in Sprouts Grand Opening festivities through a variety of activities:

Deals and Coupons Secure special pricing for grand openings with product displays. Contact your category manager for details.

Feature your product in the Grand Opening day bounceback booklet gifted to more than 200 lucky customers. Items change annually. Your brand/product must provide a free offer.

Prizes Gift your awesome swag to our newest customers Electronics, sporting equipment, trips, a year’s supply of product (in the form of coupons), and more – we’ll raffle them off either on-site or through digital gifting.

Reach out to events@sprouts.com with details of the fabulous item you want to gift, including fulfillment details, and which openings you wish to participate in. Be aware that you are responsible for any applicable tax paperwork for all gifts worth more than $599.

Demos If you are a part of the Sprouts’ local program, sample your products at the preview party the Tuesday prior to opening.

All demos are coordinated through Direct Demos & Merchandising, so confirm your attendance with them. Include the following information: name of on-site representative(s), product name, and all applicable SKUs. Your team must show up at least an hour prior to the scheduled demo, and provide their own supplies, including table, samples, napkins, etc.

Note: No stationary demos are permitted during grand opening week.

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Sprouts offers free, cutting-edge health and wellness events both in-store and online. You’ll find new educational workshops and health clinics in select stores every month as well as live wellness webinars on hot topics right at your fingertips! These free events provide an opportunity for our customers to interact with nutritional experts, such as doctors, authors, food scientists, product formulators and chefs.

Online Wellness Webinars

Contact: janetlittle@sprouts.com

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DDM – 1-877-560-DEMO Grand Openings Holiday Tastings Gluten Free Fair Super Bowl Tasting Newly Sprouted Products Trial Increase Contact: Alana at Direct Demos for more details and pricing alana@directdemos.com or 877-560-DEMO

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