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Springwater News • July 31, 2014 Edition 422 • E-mail: springwaternews@rogers.com • www.springwaternews.ca
Tony Terlato Is Betting on Millennials By David White - "When I was in college, we drank beer. When my sons were in college, they drank draft beer. But when my granddaughter was in college, she'd get together with five girls, go out to a restaurant, and they'd each put $10 toward a $60 bottle of wine." Tony Terlato, the chairman of Terlato Wine Group, shared this story while explaining why his entire company is focused on millennials. Marketers everywhere are obsessed with this demographic, which is comprised of those born between 1980 and 2000. But hearing Tony Terlato talk about this generation was different. Terlato isn't some young, tech-obsessed marketing executive. He just celebrated his 80th birthday and has worked in the wine industry for nearly six decades. Master sommelier Tim Gaiser recently praised Terlato for bringing "wine into mainstream American consciousness" and gave him credit for helping change "domestic wine tastes from mass-produced, sweet, fortified jug wines that dominated drinking habits after WWII to the likes of classified-growth Bordeaux, top Italian estates, and the best wineries in California that are enjoyed by many today." Indeed, one in every eight bottles of wine over $14 sold in America passes through Terlato's sales and marketing firm, Terlato Wines International. So Terlato has seen it all. And he's more optimistic than ever before about the future of America's wine market, because he's certain that millennials are embracing wine. Most forward-looking companies are targeting the nation's 75 million millennials, of course. Today's young professionals have more discretionary income than any previous generation, so working to attract these consumers makes sense. In the wine industry, though, many are dismissive of today's 20-and 30-somethings. Three years ago, while speaking on a panel about marketing to the next generation of wine drinkers at the Culinary Institute of America in Napa Valley, Kayla Koroush of Heringer Estates talked about a recent experience in an area tasting room. Because of her age, she was completely ignored. Treating any customer -- in wine and elsewhere -- in such a fashion is inexcusable. But in the wine industry, Kayla's experience is common. Some industry leaders even defend ignoring this demographic. Rob McMillan, who heads up Silicon Valley Bank's wine division, has urged his colleagues to spend less time worrying about young consumers, because it's "absolutely false" to think that millennials are driving fine wine sales. Never mind the fact that today's youngest consumers grew up seeing wine as part of the American experience. Or the fact that more wines from more places are more available than ever before. Plus, as Joe Roberts of 1WineDude.com once wrote in an industry missive, "You cannot ignore this younger generation forever. Boomers and Gen Xers will some day have to stop buying your wine because they have a terminal condition that will eventually kill them all (it's called being human)." Baby boomers do have more spending power than millennials, but millennials are more likely to spend more than $20 on a bottle of wine. Terlato has noticed this. "Millennials can afford to spend $20, $25 dollars on a bottle of wine; they don't even think twice about it," he commented. Terlato has always tried to predict where the wine market is headed. "I want to try to be where the market is going," he explained, "because if you're where the market already is, it's too late to be important -- somebody else already made those plans." And he's succeeded. Consider Santa Margherita Pinot Grigio, which Terlato discovered in 1979 while in northern Italy searching for America's next great white. Shortly after bringing the wine to market, it became the most successful imported wine priced over $15 in U.S. history. In his autobiography, Terlato wrote about a 1956 encounter with Robert Mondavi, where Mondavi predicted that one day, a bottle of wine would be on every American dinner table. We're not there yet, but if Terlato's granddaughter is any indication, that's where we're headed. David White is the founder and editor of Terroirist.com, which was named "Best Overall Wine Blog" at the 2013 Wine Blog Awards. His columns are housed at Grape Collective. The theater was the brainchild of Richard Hollingshead. Reportedly inspired by his mother's struggle to sit comfortably in traditional movie theater seats, he came up with the idea of an open-air theater where patrons watched movies in the comfort of their own automobiles. He received a patent in May of 1933 and opened Park-In Theaters, Inc. less than a month later. Hollingshead charged 25 cents per car and 25 cents per person, with no group paying more than one dollar. The idea caught on, and after Hollingshead's patent was overturned in 1949, drive-in theaters began popping up all over the country. One of the largest drive-ins was the All-Weather Drive-In of Copiague, New York, which featured parking space for 2,500 cars, a kid's playground and a full service restaurant, all on a 28-acre lot.
Interview with a Brain Injured Person
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Interview Question: What is it like to have a brain injury? Answer from the Brain Injured Person: Most days learning to live with my new brain is manageable as I learn to re-teach the brain the things that need relearning. However there are days when nothing makes sense. Those are the days that provide the most confusion for me and the people around me. Interview Question: What would you like people to know about living with a brain injury? Answer from the Brain Injured Person: I wish that people would be more courageous and compassionate about what day to day living is like when people have brain injuries. Interview Question: Courageous what do you mean by that? Answer from the Brain Injured Person: I mean that during those times when “the brain has had enough” and “nothing makes sense” and “that place where damage is done to relationships” I wish that people would have enough courage to ask “How are you doing?” and listen to the answer with compassion when I try to explain what is happening in my brain and don’t try to figure it out just listen. Interview Question: When you are in that dark and lonely place what bothers you the most? Answer from the Brain Injured Person: What bothers me the most is that people put my actions and my reactions under a microscope and try to analyse everything and then at the same time exclude me from the decision process and already decide that because I have a brain injury that I am not capable of making decisions. Interview Question: What is the biggest frustration about living with a brain injury? Answer from the Brain Injured Person: The biggest frustration is that the “brain” seems to be off limits to conversation. The brain injured person knows what is happening in the brain but never seems to get to the point to be able to explain to people what is happening in their brains. What it is like to be so confused about certain things? What it is like to live without any past memories? What it is like to be able to perform a task one day and not the next? It takes a great amount of understanding and compassion to listen to the brain injured person about their brain injuries. To the Brain Injured Person: Find someone who is willing to talk to you about your brain injury. To the Caregivers of the Brain Injured Person: Try to listen more to the brain injured person as they try to explain what it is like to “Learn to Live with Their New Brain”
By Carla Hindman, Director of Financial Education, Visa Canada - Divorce is often referred to as the No. 2 most stressful life event, second only to death of a spouse. And no wonder: Besides its obvious emotional impact, getting divorced can also be a financial nightmare as you're forced to deal with nagging details like separating your finances, acquiring your own health insurance and deciding who will claim the kids as tax deductions. Here are some of the many financial issues to consider when you separate – and to keep in mind even if your marriage is on stable ground: Get good advice. Even couples who part amicably should have capable representation. That means not only hiring a good lawyer but often, a financial planner as well. Especially after a long marriage, you'll need objective advice about how to fairly divide property (especially if the value has escalated), calculate child support, ensure you have sufficient health, life and property insurance, understand Social Security and retirement plan implications and more. Although good financial planners aren't inexpensive, the money their advice might save you in preventing a prolonged divorce battle – not to mention ensuring your future financial security – can be well worth the investment. If you don't know a financial planner, http://www.fpsc.ca/ Jean Oostrom lives in Springwater Township has lived find-planner is a good place to start your search. with a brain injury since 1997. Protect your credit standing. One of the first things Website: www.newbrainliving.com Twitter: @ divorcing couples should do is separate their finances. newbrainliving Facebook: New Brain Living This means closing joint bank and credit card accounts Email: jean@newbrainliving.com New Brain Living and opening new accounts in your own name. Also, if you Book www.newbrainliving.com Click on the Book Icon share a mortgage or other valuable property, make sure your interests are protected in the divorce settlement. The first-ever drive-in movie theater was Park-In These measures can help prevent an economically struggling or vindictive spouse from amassing debt that Theaters located on Crescent Boulevard in Camden, New Jersey. It opened on June 6, 1933. could ruin your credit. Just be sure all closed accounts Drive-in theaters showed mostly B-movies. Sound quality are fully paid off, even if it means transferring balances started out as poor - Hollingshead originally mounted to your new account and paying them off yourself. That's three speakers manufactured by RCA Victor near the because late or stopped payments by either party on a joint screen. Later technology made it possible for each car's to account – open or closed – will damage both of your credit play the movie's soundtrack through its FM radio. ratings. The popularity of the drive-in spiked after World War II A word of caution to women: Although not as common today, in the past many women didn't put their names on and reached its heyday in the late 1950s to mid-60s, with some 5,000 theaters across the country. joint accounts; so if a woman's husband died suddenly or @UberFacts: The U.S. has 115,000 janitors, 83,000 they got a divorce, she had no personal credit history and had a difficult time opening accounts. Make sure you have bartenders, 323,000 restaurant servers, and 80,000 heavyduty truck drivers with bachelor’s degrees. personal or joint bank and credit card accounts in good 1 in 10 people use the PIN 1234 standing to prevent such mishaps. Check your credit reports. It's always wise to know what's in your credit reports, but at this critical juncture it's all the more important. Your reports from the major credit bureaus should, between them, list all open and closed accounts and loans in your name, which will be helpful for knowing which joint accounts to close. The reports don't always list all the same accounts, Are you satisfied with the look & feel of your dentures? so to be sure, order both of them. At Meilun & Meilun, we provide high quality service directly to the You can order credit reports directly from the public, specializing in customized dentures that fit well and bureaus' websites (www.equifax.ca and www. recreate the character of your natural smile. transunion.ca). It's probably a good idea to order Complete & Partial Dentures new reports again once the divorce is final and Implant Retained & Surgical Appliances all joint accounts have been closed, just to make Same Day Reline & Repair Services sure nothing is amiss. Consultations are free. Avoid the inconvenience of downtown parking. Divorce can be a painful experience to live Make the decision you’ll be comfortable with. Visit us at our Cedar Pointe office. through. Don't make it any worse by not 9:00 am - 5:30 pm protecting your own financial interests. Evenings & Saturday by appointment. Carla Hindman directs the Practical Money 34 Cedar Pointe Drive, Unit #510, Barrie Skills program for Visa Canada. More budgeting and personal finance tips can be found at www.practicalmoneyskills.ca. As always, consult a financial professional Members of Denturist Association of Ontario regarding your particular situation.
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