Experience lifetime value from your customers through our data-driven loyalty strategies for garden centres.
REDUCE CHURN REDEMPTION ROI UPLIFT MEMBER ATV GROWTH MORE VISITS
Spring Marketing have supported Blackbrooks’ growth for many years now. Showing an unrivalled knowledge of the Garden Centre customer base.
Through traditional and digital media our membership has grown tenfold and Vanessa has provided guidance and exceptional support to us.
Darren Baker, Director of Retail Blackbrooks Garden Centres
By using the Spring 4-point strategy, loyalty customers spend is 24.5% higher than the average customer.
4 POINT STRATEGY PROCESS
GROW your scheme by educating existing customers and attracting new customers.
MAINTAIN your database and combat churn.
DISCOVER what makes your scheme important in the customer’s buying decision making process.
MONITOR your customers through their buying behaviour (not just what they buy but when, how much they spend and frequency they visit).
YOUR CHALLENGE
Learn how to get your loyalty customers to swipe their card/app each visit so you can send personal offers which on average yield higher results for ROI than any other marketing activities. Be more in control of your customer growth strategy plan
View our Case Studies: springmarketing.co.uk
Spring has a considered, knowledgeable, collaborative approach and is driven to deliver for clients. If you are looking for a business partner who understands loyalty marketing and the garden centre industry, then Spring Marketing are a pleasure to work with.
Nick Haydon, General Manager. Fakenham Garden Centre
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Over many years Spring have assisted us with marketing campaigns, most recently they project managed the launch of our loyalty App. From the initial scoping out of the scheme to designing the look and feel, we are delighted with the end result and Spring’s input. We are bringing in new customers and re-engaging with existing customers successfully as a result.
Adam Wigglesworth, Aylett Nurseries.
Almost
half (46%) of customers who redeem a birthday voucher, go on to make a 2nd same day purchase instore.
Design - Rejuvenating Creativity
Branding, loyalty scheme scope and design, email marketing and social media assets. Great design innovates, encapsulates the purpose and tells an engaging story.
Check out our case studies to see our results
Join the Spring Marketing collaboration.
We have been working with UK garden centres since 2005 across the whole spectrum of marketing services, creative design, direct mail, e-marketing and digital strategy.
With an abundance of loyalty promotion case studies, our innovative approach to creative marketing continues to produce strong results with more insights and collaborative ideas from across Spring Marketing’s client base and wider industry network. This means we can make immediate impact on your loyalty offering from day one with tried and tested ideas that work.
If you are a garden centre with a loyalty scheme, a reward app, or a plan to launch rewards soon, we would love to hear from you.
Find out more about our work and cases studies
