VISIT SPRINGFIELD 2025 MEDIA KIT
We Market Springfield & Southwest Missouri
Is your business a hidden gem just waiting to be discovered? Let’s make sure it gets the spotlight it deserves! At Visit Springfield, we specialize in showing awesome businesses like yours as must-see destinations. Partner with us, and we’ll help you sparkle and shine in front of the right audience. After all, hidden gems are meant to be found.
SPRINGFIELD ANNUAL TRAVEL BY THE NUMBERS
Traveling Households 17.4 MILLION
Top Domestic Markets Travel
Ashburn, VA
Chicago, IL
Dallas, TX
Denver, CO
Grapevine, TX
Kansas City, KS
Kansas City, MO
New York, NY
Oklahoma City, OK
St. Louis, MO
Average overnights stayed 3 NIGHTS
$ 104.1 MILLION $ 688 Spent per party per trip
Springfield Area Guide
75,000+
Copies printed & distributed annually
Mailed Direct
Mailed to requesting travelers
1.1 Million+
Average annual web visits
2.5 Minutes
Average page engagement time
Social Media
299K Followers
Across all social platforms
23,066
Average campaign impressions
23,000
Opt-in subscribers
20% Opens
Average email open rate
Springfield Area Guide 2026 EDITION
Stand out to visitors with the Springfield Area Guide and brochure insert package program — delivered right to their door to highly-engaged potential visitors.
SPRINGFIELD AREA GUIDE
Distributed annually to leisure and convention travelers via mail, at statewide information centers, and in special group packets. This magazine-style publication features 100+ pages of stunning photography and editorial content highlighting local attractions, dining, shopping, lodging, outdoor activities, Route 66, and more.
BROCHURE PACKAGE INSERT
We mail 40,000 poly-bagged visitor guides each year to trip planners who request them. Brochure insertions are limited to just 10 advertisers annually — reserve your spot early for this high-visibility opportunity.
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The Area Guide features traditional ads & sponsored content.
Circulation & Distribution
Still the primary source for visitor information, over 75,000+ copies of the area guide are distributed to requesting potential visitors across the U.S.A. polybagged along with borchure inserts and the coupon book.
Area Guide Dates
Space Closes: Sept. 1, 2025
Materials Due: Oct. 8, 2025
Guide Available: Jan. 1-Dec. 31, 2026
Area Guide
Sizes & Specs
Full Page Ad: Bleed: 8.25”x11.125” Trim: 8”x10.875” Live Area: 7.125”x10”
Outside Back Cover:
1/3 Page Vertical:
2/3 Page Vertical:
1/2 Page Horizontal:
1/4 Page:
Submitting Your Ad
CYMK · 300 DPI · Embed Fonts PDF (preferred), EPS, AI, PSD TIF, JPG file formats.
*Please reach out to advertising@springfieldmo.org to learn more about non-standard placment opportunities
Digital Advertising
Run Of Site Banner
A two-panel module that displays across the website. This banner can link to custom content or a designated URL.
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6
9
Premium Page Sponsor
Featured at the top of a page of your choice, this ad directs traffic to either a blog post or your preferred URL.
3
6 Month
9
Newsletter & Social Media
Sponsored Editorial
Let us tell your story! Our content team crafts a custom editorial— approved by you—featured on our website, promoted via social media, and included in our monthly newsletter.
Sponsored Editorial
E-Newsletter Ad
Our bi-monthly e-newsletter reaches over 19,000 opt-in subscribers with a 31% average open rate. With limited ad space, these spots offer direct inbox access to an engaged audience.
into our highly engaged Love Springfield social media community. Sponsored posts amplify your message across platforms to a targeted audience.
Convention & Community
Meeting & Convention Listing
Promote your venue or services to event organizers and meeting planners. This section of our site is tailored for professionals planning conventions, meetings, and group events in Springfield.
Premier Website Listing
Includes name, address, phone, photos, website link, venue capacities, dimensions, and PDF floor plan.
Website Listing
Name, address, phone, photos, website link, and a 50-word listing.
$250
Coupon Book Materials
Coupons appear on individual pages at SpringfieldMO.org and are also featured in the footer of various site pages. Printed coupon books are mailed alongside our area guide, offering multiple ways for visitors to discover and engage with your business.
VISIT SPRINGFIELD, MISSOURI
Advertising Quick Guide
We’re excited to partner with you and help your business grow. At Visit Springfield, we believe in the power of community — and together, we can create something truly special. To make it easy, we’ve created this quick-reference guide to help you get started.
Website Listing
These appear in the appropriate section of the website and are also used in featured listings.
Photo
Headline .
Body
Click Through URL
1920 W x 1080 H Pixels
Up to 42 Characters
Up to 140 Characters
Run of Site Banner Ads
A two-panel module that displays throughout the website.
Photo
Headline
Body
Click Through URL
Spotlight Ads
597 W x 388 H Pixels
Up to 60 Characters
Up to 242 Characters
These appear on the targeted pages throughout the site in a four-panel module.
Photo
Headline
Body
Click Through URL
Mobile Footer Ads
609 W x 396 H Pixels
Up to 42 Characters
Up to 84 Characters
Barnner ads that appear on the bottom of every mobile page.
Photo
Headline
Body
Click Through URL
190 W x 143 H Pixels
Up to 18 Characters
Up to 62 Characters
Premium Page Sponsor Ads
These appear on the targeted pages throughout the site in a four-panel module.
Photo
Headline
Body
Click Through URL
850 W x 769 H Pixels
Up to 36 Characters
Up to 300 Characters
E-Newsletter Banner Ad
Banner ads that appear in our bi-monthly e-newsletters.
Image
Click Through URL
Digital Coupons
728 W x 90 H Pixels
These appear on the coupon page of SpringfieldMO.org as well as randomly at the footer of many additional pages throughout the site.
Photo
Headline
Body
Click Through URL
597 W x 402 H Pixels
Up to 44 Characters
Up to 84 Characters
Submitting Your Ad
Must be JPEG or GIF format
Must use exact pixel dimensions listed above
RGB color
Save at high quality settings
Email your files to: advertising@springfieldmo.org
Naturally Original because of You.
