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HBA MEMBERS ONLY

Sponsorships + Advertising

DISCOUNTS & TOOLS

HBA Event Sponsorships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 MAJOR EVENTS Sponsors •• Home Show, Parade of Homes, Home Remodeling EXPO CAPTIVE AUDIENCE Sponsors •• Meeting/Presentation Events SPECIALTY Sponsors •• Golf, Fishing, Education, Housing and Construction Conference SUBSIDIARY Sponsors •• CBBT and HBACF SPONSORSHIP STARS PACKAGES •• Major Discounts Based on Annual Sponsorship Levels

Electronic Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 HBA WEBSITE •• Banner Ads - Home Page, Web Tools, Major Event Pages •• iFINDAPRO Basic Link - Link from iFINDAPRO listing •• Featured Member Ad - Bottom of every page •• Sidebar Ad - Sidebar of all pages except the home page •• Web Tools Sidebar Ads - Membership Directory Advertisers Only

HOUSING e-NEWS WEEKLY •• Banner Ad - Top of e-News Weekly •• Sidebar Ad - Sidebar of e-News Weekly •• Footer Ad - Footer of e-News Weekly

Print Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 •• Housing News Quarterly •• HBA Event Magazine •• HBA Membership Directory

Communications Development •• Logo Design •• Ad Layout/Design •• Brochures •• PowerPoint Presentations •• Photography •• Video Production for Web & Broadcast

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Cross Media Advertising

•• HBA Event Magazine also available online •• Housing News Quarterly also available online •• HBA Membership Directory connected via QR-Code to iFINDAPRO Call 417.881.3711. Ask about Home Show Points and HBAHomePros Keywords.


HBA EVENT SPONSORSHIPS MAJOR EVENT SPONSORS Effective January 2015 - Deadline November 15, 2014

Prize Sponsor Prize Sponsor - $3,000 + Prize Event Sponsor* - $5,000 Includes presence on TV, radio, print, online marketing (paid advertising) & announcements during the event. Special recognition in the HBA Housing e-News, SpringfieldHBA.com, Facebook, recognition on HBA Event Magazine Home Show Edition cover & insert. KY3 Focus on Home Tips not included. (Approx. Media Value for Sponsor = $17,400+

Includes presence on TV, radio, print, online marketing, parade app (paid advertising). Special recognition - SpringfieldHBA.com, HBA Housing e-News, Facebook, and HBA Event Magazine Home Show Edition cover & insert. Contact individual Parade Home Builders for on-location participation. Prize minimum retail value of $1,500. Multiple prizes allowed. (Approx. Media Value for Sponsor = $17,400+)

Event Sponsor* - $3,750 Includes presence on TV, radio, print & online marketing (paid advertising) & announcements during the event. Special recognition in the HBA Housing e-News, SpringfieldHBA.com, Facebook, recognition on HBA Event Magazine Home Remodeling Show Edition cover & insert. KY3 Focus on Home Tips not included. (Approx. Media Value for Sponsor = $17,400+

Bag Sponsor - $1,500 + Bags

Bag Sponsor - $1,125 + Bags

Includes two stands for bags to be handed out to all Home Show attendees upon entrance, special posts (Facebook - Twitter - Website), recognition in the HBA Housing e-News plus announcements during the event.

Includes two stands for bags to be handed out to all Home Remodeling Show attendees upon entrance, special posts (Facebook - Twitter - Website), recognition in the HBA Housing e-News plus announcements during the event.

Prize Sponsor - $1,200 + Min. $500 Retail Value Prize Includes two 6x6 spaces, one to the right and one to the left of the ticket sales booth, special posts (Facebook - Twitter - Website), recognition in the HBA Housing e-News plus announcements during the event.

Ask about Wall Banner Advertising at the Home Show - Hung in event lobby Special pricing for sponsors and advertisers in the HBA Event Magazine.

TRADE SHOW VENDOR LOUNGE Sponsors BENEFITS: • Up to Two Individuals allowed to greet vendors in the Vendor Lounge • 6x6 Display in Vendor Lounge prepared by sponsor • Opportunity to Furnish Banners, Flyers, Promotional Materials, etc for Vendor Lounge • Logo on Vendor Lounge Flyer Distributed to Vendors • 5 Additional Complimentary Admission Event Tickets • Additional Considerations - please call 417.881.3711 OPTIONS & INVESTMENT: 1 Home Show Vendor Lounge Sponsor - $500 2 Remodeling EXPO Vendor Lounge Sponsor - $300

Prize Sponsor - $900 + Min. $500 Retail Value Prize Includes spaces to be determined, special posts (Facebook - Twitter - Website), recognition in the HBA Housing e-News plus announcements during the event.

Ask about Wall Banner Advertising at the Home Remodeling Show - Hung in event lobby Special pricing for sponsors and advertisers in the HBA Event Magazine. 1/2 price for those with Home Show Wall Banners. Availability based on show location.

*Subject to change. Exposure varies based on media opportunities and budget. Additional exposure possible. Builder Members not eligible to be the Event Sponsor. No consecutive years of same sponsorship or sponsoring both shows in same calendar year. Different company for

each sponsorship preferred. Members have until Nov. 15th to submit request. Multiple sponsorship requests allowed. If there is more than one request for a single sponsorship, Home Show points will determine selection order. Drawing in the event of a tie.

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Call 417.881.3711. Ask about Home Show Points and HBAHomePros Keywords.


HBA EVENT SPONSORSHIPS CAPTIVE AUDIENCE Sponsors

MY HBA LUNCHEON Sponsor BENEFITS: • • • •

HOSTED GENERAL MEMBERSHIP EVENT Sponsor • HBA “On-Location” BENEFITS: • • • • • • • • •

Event Hosted at Sponsor’s Location Literature at Place Settings Greet Attendees “Sponsored By” Language Included in any Promotional Materials Logo on All Promotional Materials Logo on HBA Calendar Entry Special Recognition: Housing -News Weekly, SpringfieldHBA.com, facebook Post Mention & Link in Emails to Promote Event Attendance List with Email Addresses of Attendees

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OPTIONS & INVESTMENT: 1 Quarterly Luncheon - $500 Per Quarter

1 Membership Directory Launch Party (May) - $600+ Expenses 2 Open Months - February, March, April, May, June, August, September, October, November

• • • • • •

• • • •

• • •

BUILDER EVENT Sponsor BENEFITS:

GENERAL MEMBERSHIP EVENT Sponsor –• HBA Hosted BENEFITS:

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OPTIONS & INVESTMENT:

$600+ Expenses Per Event

• • •

Five Minutes to Address Audience Literature at Place Settings Greet Attendees “Sponsored By” Language Included in any Promotional Materials Logo on All Promotional Materials Logo on HBA Calendar Entry Special Recognition: Housing -News Weekly, SpringfieldHBA.com, facebook Post Mention & Link in Emails to Promote Event Attendance List with Email Addresses of Attendees

Five Minutes to Address Builders Literature at Place Settings Greet Attendees as the Only Associate Present “Sponsored By” Language Included in any Promotional Materials Logo on All Promotional Materials Logo on HBA Calendar Entry

Five Minutes to Address Audience Literature at Place Settings Greet Attendees “Sponsored By” Language Included in any Promotional Materials Logo on All Promotional Materials Logo on HBA Calendar Entry Special Recognition: Housing -News Weekly, SpringfieldHBA.com, facebook Post Mention & Link in Emails to Promote Event Attendance List with Email Addresses of Attendees Two Complimentary Admission Tickets

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OPTIONS & INVESTMENT: 1 Housing Outlook (TBD) - $600 2 Christmas/Annual Awards Banquet (December) - $600

OPTIONS & INVESTMENT: 1 Builder Breakfasts - $500 per Quarter 2 Parade Builder Luncheon - $500 3 Remodelors™ Only Luncheon - $500

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Call 417.881.3711. Ask about Home Show Points and HBAHomePros Keywords.


HBA EVENT SPONSORSHIPS SPECIALTY Sponsors

EDUCATION Sponsor BENEFITS: • • • • • •

GOLF TOURNAMENT Sponsor BENEFITS: • •

Five Minutes to Address Participants Prior to Shotgun Start Literature On Golf Carts

• • •

Opportunity to Supply Additional Signage Opportunity to Greet Participants As They Check In Opportunity to Supply Specialty Advertising Item (Giveaways to Participants) Special Recognition: Housing -News Weekly, SpringfieldHBA.com, facebook Post Logo On Entry Form

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OPTIONS & INVESTMENT: 1 Spring Golf Tournament - $500 2 Fall Golf Tournament - $500

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• • •

Greet Attendees Literature at Place Settings Logo on Flyers and Registration Forms Option to Host Event at Own Facility Mention & Link in Emails to Promote Event “Sponsored By” Language Included in all Promotional Materials Special Recognition: Housing -News Weekly, SpringfieldHBA.com, facebook Post Logo on HBA Calendar Entry List of Email Addresses of Attendees

FISHING TOURNAMENT Sponsor

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OPTIONS: Contact the HBA to Create a Custom Package A Professional Designation Courses Sponsorship B Continuing Education Courses Sponsorship C Workplace Safety Courses Sponsorship D Regulatory Compliance Sponsorship E Webinar Wednesdays Sponsorship F Lead Safety Certification Training Sponsorship

BENEFITS: • • • • • •

Five Minutes to Address Participants At End of Tournament Hand Out Literature During Weigh-In Opportunity to Supply Additional Signage Opportunity to Greet Participants As They Weigh-In Opportunity to Supply Specialty Advertising Item (Giveaways to Participants) Special Recognition: Housing -News Weekly,

SpringfieldHBA.com, facebook Post Logo On Entry Form

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OPTIONS & INVESTMENT: 1 Spring Fishing Tournament - $350 2 Fall Fishing Tournament - $350

Call 417.881.3711. Ask about Home Show Points and HBAHomePros Keywords.


SPONSORSHIPS SUBSIDIARY Sponsors

HBACF Event Location Sponsorships

ASSOCIATE ADVOCACY CHAMPION Sponsor

BENEFITS: BENEFITS: • Exclusive Access Registration to HBA “Fast Pitch” and other Specialty Networking Events • Full-Day at HBA of Missouri’s Annual Legislative Day Event in Jefferson City - One Seat on the HBA of Greater Springfield Legislative Day Bus - Company Literature in Legislative Day Builder Bags - Participation Alongside Builder/Remodeler Members Throughout the Day - Direct Interaction with 20 of the most “In-Demand” Builders in the Market • “E-Pitch” Recognition with Links and Promotional Opportunities • Special Recognition: Housing -News Weekly, SpringfieldHBA.com, facebook Post and Signage Where Available

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OPTIONS & INVESTMENT: 1 Associate Advocacy Champion Level - $2,500 (20 available) If you miss your chance to be an Associate Advocacy Champion you can still show your support with other sponsorships: • Associate Sustaining Advocate Level Sponsor - $1,000 (unlimited) Includes Legislative Day (mentioned in above) and E-Pitch • Sponsor a Builder On the Bus for Legislative Day - $100 (unlimited)

Includes opportunity to place literature in builder bags

• • • • •

Five Minutes to Address Participants Prior to Event Opportunity to Serve the Food to Members Opportunity to Supply Additional Signage Opportunity to Greet Participants As they Check In Opportunity to Supply Specialty Advertising Item Giveaways to Participants • Special Recognition: Housing -News Weekly, SpringfieldHBA.com, facebook Post • Logo On Entry Form • Individual Sponsorships available as well for each event. Ask for details.

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OPTIONS & INVESTMENT: 1 Belt Sander Races - Call for more information 2 March Madness - Call for more information 3 Do You Have An Idea? - Call

If you miss your chance to be the Event Sponsor you can still sign up for other individual sponsorship like Food Sponsor, Track Sponsor, Lighting Sponsor etc. Ask for details. Funds raised help provide scholarships for future members of the construction workforce who are pursuing their education in four-year colleges and universities or technical schools and to support local charities.

• CBBT periodically hosts additional events such as a shooting tournament, etc. available for sponsorship. Contact Jennifer McClure for more information. At the most basic level, builder members and associate members have different, but related primary needs from their membership: Builders need advocacy. Associates need builders. Funds raised at these events go to the Coalition for Building a Better Tomorrow, the official political action committee of the HBA of Greater Springfield.

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Call 417.881.3711. Ask about Home Show Points and HBAHomePros Keywords.


SPONSORSHIP STARS PACKAGES FOR LEADING SPONSORSHIP STARS OF THE HBA OF GREATER SPRINGFIELD

As your overall investment increases, so do your special bonuses and discounts. Add up your overall investment on pages 2 - 5 of this catalog, commit early, and SAVE big! To qualify for “Sponsorship Star” bonuses & benefits, sign up for the packages below before November 15th of the year prior. Benefits decrease as time passes.

STAR Sponsorship Package ($3,000 to $5,999 annual investment)

TWO STAR Sponsorship Package ($6,000 to $8,999 Annual Investment)

THREE STAR Sponsorship Package ($9,000 to $11,999 Annual Investment)

FOUR STAR Sponsorship Package ($12,000+ Annual Investment)

• 3% discount on the full sponsorship package for the year (i.e. a

• 6% discount on the full sponsorship package for the year (i.e. a

• 9% discount on the full sponsorship package for the year (i.e. a

• 12% discount on the full sponsorship package for the year (i.e. a

$4,500 overall investment would be discounted by 3% to an actual cost of $4,365).

$7,000 overall investment would be discounted by 6% to an actual cost of $6,580).

ment would include a credit of $135 to be used toward HBA advertising opportunities of the sponsor’s choosing).

would include a credit of $420 to be used toward HBA advertising opportunities of the sponsor’s choosing).

• 6% bonus credit toward HBA • 3% bonus credit toward HBA advertising opportunities* of sponadvertising opportunities* of sponsor’s choice (i.e. a $7,000 investment sor’s choice (i.e. a $4,500 invest-

• Signage at more than 70 sponsorship eligible events (even those not • Signage at more than 70 sponsorspecifically purchased by the Two ship eligible events (even those not Star Sponsor) identifying sponsor specifically purchased by the Star as an “HBA Two Star Sponsor” for Sponsor) identifying sponsor as each sponsored event. an “HBA Star Sponsor” for each • Special recognition within sponsored event. SpringfieldHBA.com, Housing • Special recognition within e-News Weekly, HBA Event SpringfieldHBA.com, Housing Magazine, Housing News e-News Weekly, HBA Event Quarterly and faceboook. Magazine, Housing News Quarterly and faceboook.

$10,500 overall investment would be discounted by 9% to an actual cost of $9,555).

• 9% bonus credit toward HBA advertising opportunities* of sponsor’s choice (i.e. a $10,500 investment would include a credit of $945 to be used toward HBA advertising opportunities of the sponsor’s choosing).

• Signage at more than 70 sponsorship eligible events (even those not specifically purchased by the Three Star Sponsor) identifying sponsor as an “HBA Three Star Sponsor” for each sponsored event. • Special recognition within SpringfieldHBA.com, Housing e-News Weekly, HBA Event Magazine, Housing News Quarterly and faceboook.

$14,000 overall investment would be discounted by 12% to an actual cost of $12,320).

• 12% bonus credit toward HBA advertising opportunities* of sponsor’s choice (i.e. a $14,000

investment would include a credit of $1,680 to be used toward HBA advertising opportunities of the sponsor’s choosing).

• Signage at more than 70 sponsorship eligible events (even those not specifically purchased by the Four Star Sponsor) identifying sponsor as an “HBA Four Star Sponsor” for each sponsored event. • Special recognition within SpringfieldHBA.com, Housing e-News Weekly, HBA Event Magazine, Housing News Quarterly and faceboook.

*Advertising Opportunities include the following: HBA Event Magazine, SpringfieldHBA.com Banner Ads, Housing e-News Weekly, Housing News Quarterly, and HBA Membership Directory. See more details about these opportunities listed in this catalog.

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Call 417.881.3711. Ask about Home Show Points and HBAHomePros Keywords.


SpringfieldHBA.com Home Page

Electronic Advertising 1

YOUR HBA WEBSITE (SpringfieldHBA.com) SpringfieldHBA.com averages 138,983 pageviews annually and more than 125 visitors per day with an average time on site of 03:48 per visit. Approximately 62% of visitors are new while 38% are returning visitors. The most important characteristic is the PEAKS during major events (Home Show, Parade of Homes & Remodeling EXPO).

1 Home Page Banner Ad Discounts*

3 Home Remodeling EXPO Banner Ad Discounts*

Must commit to consecutive quarters to receive discounts. Seven slots available on the HBA Home Page.

I year commitment. Five slots available. Runs 9/1 - 8/31

2 Quarters

$400

Early Bird

Before Aug. 1

$200 per yr

4 Quarters

$700

Late Bird

After Sept. 1

$300 per yr

You can begin any quarter assuming space is available. See the HBASpringfield.com home page.

2 Web Tools Banner Ad Discounts*

SpringfieldHBA.com/category/shows/home-remodeling-expo

4 Home Show Banner Ad Discounts* I year commitment. Seven slots available. Runs 12/1 - 11/30

Must commit to consecutive quarters to receive discounts. Seven slots available on Web Tools Page. Ads seen on HBAHomePros & lookB4Ubuild (HBA Web Tools).

Early Bird

Before Oct. 1

$200 per yr

Late Bird

After Nov. 1

$300 per yr

2 Quarters

$300

SpringfieldHBA.com/category/shows/homeshow

4 Quarters

$400

Begin at any quarter assuming space is available. See HBAHomePros.com & lookB4Ubuild.com See example on next page.

First come first served.

5 Parade of Homes Banner Ad Discounts* I year commitment. Seven slots available. Runs 5/1 - 4/30

Early Bird

Before March 1 $200 per yr

Late Bird -

After April 1

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SpringfieldHBA.com/category/shows/parade-of-homes See example on next page.

$300 per yr

Featured Member Ad (Footer)

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4 Reduced for print - Banners NOT actual size

Featured Member ads are located at the bottom center of each page. They rotate randomly on page change or refresh. Additionally, each Featured Member advertiser receives a “Basic Link� on their HBA Home Pros listing (seen on next page). Featured Member ads are a great place to start web advertising, delivering an average of 35 impressions per day, per advertiser. Specs: 225px X 150px - JPG, PNG, GIF - 80KB Max. (no animation). Investment: $150 per year (includes Basic Link on HBA Home Pros)

*EARN KEYWORDS in HBA Home Pros by having a Banner Ad. You must supply completed artwork or the HBA can design your ad for an additional fee. A template to create your banner ad will be supplied. Payment in full before banner ad appears live. First come first served.

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Call 417.881.3711. Ask about Home Show Points and HBAHomePros Keywords.


Electronic Advertising HBA Home Pros and lookB4Ubuild HBA Home Pros Membership Directory Ad (Sidebar)

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The HBA Membership Directory is released annually in May. The Directory is integrated with HBA HBA Home Pros via QR-Codes. A web based app is in the planning phase which will increase usability of HBA Home Pros. Modification to advertising space will likely receive modifications. Advertisers in the Directory are eligible to also advertise on the HBA Home Pros page, where consumers regularly search professional HBA members for services or products. Rotates with approximately 20 other ads. Specs: 200px X 133px - JPG, PNG, GIF - 80KB Max. (no animation) Investment: $150 per year (Directory Bonus - Must Advertise in the Membership Directory)

Web Tools Banner: Same ad on both HBAHomePros and lookB4Ubuild

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HBA Home Pros Membership Directory GOLDEN Ad Spot Rotates with only six other ads on HBA Home Pros. Specs: 200px X 200px - JPG, PNG, GIF - 80KB Max. (no animation) Investment: $150 (Directory Bonus - Must Advertise in the Membership Directory) Call the HBA (881.3711) for details.

HBA Home Pros Membership Directory Launch Sponsor Ad Available on HBA Home Pros to the Directory Launch Sponsor. Specs: 200px X 300px - JPG, PNG, GIF - 80KB Max. (no animation). (See Hosted General Membership Event Sponsor on page 3) Call the HBA (881.3711) for details.

HBA Home Pros Keywords and Categories All members begin with 5 Categories which are general work-types that best describe the member’s business. These Categories help members to be found on HBAHomePros.com. To increase the chances to be seen it is important to add Keywords which can be earned by advertising on HBASpringfield.com. Keywords are more specific (brand names, subdivisions, type of house, etc.) and can be helpful for consumers using the

Web Link Part of the Featured Member Ad Package from page 7

HBAHomePros search engine. Call 881.3711 for details.

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Call 417.881.3711. Ask about Home Show Points and HBAHomePros Keywords.


Housing e-News Weekly Newsletter

Electronic Advertising HOUSING

e-NEWS WEEKLY

45% OPEN RATE 31% BETTER THAN THE NATIONAL AVERAGE

Housing e-News Bonus Banner

Top of HOUSING e-NEWS (Exclusive - One available every other month - layout subject to change) Specs: 600px X 75px - JPG, PNG, GIF - 80KB Max. (no animation). Frequency 6x Investment $300

Housing e-News Sidebar Ads

Sidebar of HOUSING e-NEWS (4 available) Size: 200px X 300px - JPG, PNG, GIF - 80KB Max. (no animation). Frequency 24x Investment $500 Size: 200px X 200px - JPG, PNG, GIF - 80KB Max. (no animation). Frequency 24x Investment $350 Size: 200px X 150px - JPG, PNG, GIF - 80KB Max. (no animation). Frequency 24x Investment $300

Members Making News

New Product Promotions

Member Benefit - No Charge for a brief article regarding awards, accolades, milestones or special recognitions for an HBA member company or individual within an HBA member company. Please submit a compete article aproximately 100-300 words in length. Member Benefit - No Charge for a brief article regarding a new product being promoted by your company. This is for NEW PRODUCTS only. If you are adding a NEW PRODUCT to your line of existing products that will work as well. We will not promote sales events or pricing through this portal. If it fits we will do our best to include it in the HBA Housing e-News. Please submit a compete article aproximately 100-300 words in length.

NEW - HBA Home Pros Info-Letter Member-Driven Content Targeting Homeowners and Future Homeowners. This electronic newsletter for consumers focuses on the homeowner and future homeowner news and information. From remodeling to financing to home owner tips there is something for everyone. HBA Members are the driving force behind the content and e-mailing list for this e-newsletter. Ask how you can participate and get some FREE PRESS. Call 881.3711 for more information.

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Call 417.881.3711. Ask about Home Show Points and HBAHomePros Keywords.


Housing News Quarterly Newsletter

Print Advertising HOUSING NEWS QUARTERLY

SUMMER 2012 The Home Builders Association of Greater Springfield is the voice and advocate for construction professionals leading the way to protect and promote housing and preserve the American dream of home ownership.

H B A M e m b e r s h i p Networking Opportunities

1 Big Local Award and 5 National Awards

Full Page Display Ad or Advertorial (1 - 2 available)* Specs: Frequency Price

8.5” x 11” (add 1/8” for bleed) 2x 4x $1,000 $1,750

Full Page Pull Out (3 - 4 available)* Specs: Frequency Price

8.5” x 11” (add 1/8” for bleed) Supply artwork and we print. 2x 4x $1,000 $1,750 Two sided add $100

Bottom Front Cover Banner Ad (1 available)

Inside Banner Ad (1 - 2 available)*

Floating Ad (2 - 4 available)*

Specs: Frequency Price Specs: Frequency Price Specs: Frequency Price

The Springfield Business Journal recently announced its 2012 Economic Impact Award Finalists. Among the announcements made: the Home Builders Association of Greater Springfield was chosen by an independent panel of judges to receive

HBACF Mini Golf June 19

“Business Advocate of the Year.” Springfield Business Journal’s 2012 ”Business Advocate of the Year” Award. The award is one of several that will be presented at the annual Economic Impact Awards banquet, set for July 19 at Ramada Oasis Convention Center. The HBA of Greater Springfield is the chief advocate for the residential construction industry in the ten counties it serves. Association advocacy takes place on the municipal, county, state, and federal levels, and can be categorized into four parts:

Membership Engagement Mixer August 21

Fall Golf Tournament September 20

1) Regulatory advocacy - working with regulatory staff (within the bureaucracy) for positive change. 2) Legislative advocacy - working with elected officials to change, defeat or adopt laws or ordinances that are more favorable to the industry. 3) Political advocacy - effectively advocating in the electoral process to help elect similarly-minded officials to public office. It can include campaign contributions, volunteer efforts, campaign management, etc. 4) Legal advocacy - when an unfavorable or abusive law or enforcement method must be challenged in court via lawsuit.

The Economic Impact Awards celebration and banquet begins at 5:30 p.m. July 19. Tickets are $65 apiece, available at SBJ.net/eia. For more information about HBA Advocacy: http://bit.ly/AdvocacyLeadership

You are a 2011 Association Excellence Awards Winner!

HBA Opportunities & Trends September

Christmas Party

December 11 http://bit.ly/HBAcalendar Other important dates:

Parade of Homes June 15-17 & 22-24

Competition for this year’s awards was tough, but we are thrilled to let you know that you (members of the HBA of Greater Springfield) won Continued on Page 4

Other interesting topics found in your Housing e-NEWS Weekly. For an archive of the Housing e-NEWS Weekly go to http://bit.ly/HBAeNews

http://bit.ly/HBAeNews

1.5” x 8.5” 2x 4x $800 $1,500 1.5” x 8.5” 2x 4x $475 $750 2.875” x 2.875” 2x 4x $300 $500

The Housing News Quarterly will also be available online. *Availability varies based on the number of pages and the timing. If enough advertisers request ad space early the publication size (number of pages) can be built around advertising space needed.

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Be sure to see page 9 for our Electronic Newsletter (Housing e-News Weekly).

Call 417.881.3711. Ask about Home Show Points and HBAHomePros Keywords.


HBA Event Magazine & Online e-Magazine

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Spark ideas, solve problems and connect with home professionals

To u r B e a u t i f u l H o m e s C o n s t r u c t e d b y Q u a l i t y H B A B u i l d e r s

Yo u r E s t a b l i s h e d H o m e P r o f e s s i o n a l I n f o r m a t i o n S o u r c e S p r i n g f i e l dHB A . com

HOMES

Print Advertising HBA EVENT MAGAZINE &

e-MAGAZINE

PARADE of

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The annual HBA Event Magazine is a Full-Color Publication and your complete information source for the HBA Home Show, Parade of Homes, and Home Remodeling Expo. Readers

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of the magazine will find builder profiles, helpful articles, advertisements, member listings

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Unique Cover for Each Major Event with an Event Specific Pull-Out Section

and essential information and guides for each event. You can also browse the pages of the magazine online or download the full magazine as a pdf.

Members report receiving calls from ads in the magazine years after its publication date. • Unique Cover for Each Major Event • Full-Color publication

INNER PAGES AD SPACE

Priority Ad spot page placement and page numbers are given to previous advertisers in the position (reservation deadlines, page number and layout variation restrictions apply). Dates below may change after 2014. See size samples on the next page.

• Excellent Shelf-Life

Early Bird

Sleepy Bird

Late Bird

1/6 Tall

$465 $500 $550

1/3 Square

$697 $750 $825

1/3 Tall

$697 $750 $825

1/3 Banner*

$744 $800 $880

Specs: Live Area 7.5” x 10” • Trim 8.5” x 11” • Bleed 8.75” x 11.25

1/2 Horizontal

$1,004 $1,080 $1,188

Early Bird

Sleepy Bird

1/2 Island (Tall)

$1,046 $1,125 $1,238

(Reserve & Pay by Sept 20)

(Reserve & Pay by Nov 15) (Pay After Nov 15)

2/3 Square*

$1,209 $1,300 $1,430

2/3 Tall

$1,162 $1,250 $1,375

Full Page (non-premium)

$1,404 $1,510 $1,661

PREMIUM AD SPACE

Available to previous advertisers in “premium” position first (must reserve before Nov 1). Call for availability. No borders - Must Bleed. See registration form for more details. Dates below may change after 2014.

Page #1 $1,769 Inside Back Cover $1,900 Inside Front Cover $2,123 Back Cover $2,660

Late Bird

$1,865

$1,958

$2,000

$2,100

$2,235

$2,347

$2,800

$2,940

(Reserve by Nov 1 & Pay by Dec 1)

$465 $500 $550

(Reserve by Sept 20 & Pay by Nov 20)

1/6 Horizontal

• Ask about Home Show Points and how to Upgrade Your Home Show Booth Location)

(Reserve by Dec 1 & Pay by Jan 1)

The shelf-life of the HBA Event Magazine is unmatched in the Springfield area. HBA

The HBA Event Magazine also is available online. http://www.SpringfieldHBA.com/shows/hba-event-magazine

Note: Credit card and scheduled payments available.

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* Only 2 available per publication (1/3 Banner & 2/3 Square).

Call 417.881.3711. Ask about Home Show Points and HBAHomePros Keywords.


HBA Event Magazine Ad Samples Sam Bradley HomeS n

Sam Bradley,

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PROFILES Bonus Recognition for those that have a profile and advertise in the HBA Event Magazine.

GMB, CGR, CGP

t Sam Bradley Homes we believe our experience and Women-Centric approach to home design help you reduce the emotional rollercoaster of remodeling or building a home. Bradley may seen a little quiet because he’s a terrific listener, problem solver, budget defender and big picture thinker. Recognized as the only Graduate Master Builder in the area, we do customs homes, remodeling and mini-makeovers, but your trust is the most important thing we build. The award winning team at Sam Bradley Homes understands what it takes to do the job right. Our jobsites are always clean, productive and panic free, giving home owners total peace of mind. If you expect more from a contractor, you can be confident Sam Bradley Homes won’t let you down. Make your life a little easier by putting Sam Bradley Homes’ 35+ years of experience and knowledge to work for you. Bradley is a two time HBAGS’s Builder Member of the Year and Hall of Fame member. He built the 2009 St. Jude Dream Home, which won 417 Magazine’s Home of the Year award. He currently holds the professional designations: Graduate Master Builder, Certified Graduate Remodeler, and Certified Green Professional. Bradley serves on the Board of Directors for HBAGS, on the Executive Board of the Missouri Home Builders Association and is a Life Director for the National Association of Home Builders.

2/3 Square 7.5” x 7.5

See Our Ad on Page 34 BUILDER/REMODELER Founded: 1976 Price Range: $200,000-$1,000,000 sam@sambradleyhomes.com

S A M P L E S

H a ConStruCtion deSign n

Layouts shown are just for basic size reference and do not represent how ads are typically placed. They are also not actual size.

Andy Flint —————————

H

2/3 Tall

4.75” x 10”

A Construction Design has been in the Springfield area for 10 years, working in all areas of residential remodeling. Owner Andy Flint provides the full spectrum of expertise: projects ranging from a full kitchen makeover to updating the bathroom, or even building on a new addition to your home. Trust H A Construction and Design to do the job right. REMODELER Founded: 2000 417-725-8877

View Online at bit.ly/HBAmagazine

Full Page Bleed Sample 8.5 x 11 - No border on the edges of the advertisement. Allow 1/8” bleed.

Roland Shultz ConStRuCtion, llC n

Roland Shultz

D

———————

o you love where you live? But would you love it more by adding more space, or a new master bath, or maybe a completely new kitchen or outdoor room? We can help you make your house into the home of your dreams so it perfectly accommodates your lifestyle. Our remodeling projects range from small cosmetic “facelifts,” to major renovations and additions. We strive to work closely with clients, listening carefully to their ideas and needs. Roland Shultz’s professional advice and problem solving techniques ensure the end result exceeds expectations. Our years of experience, quality craftsmanship, design sense and attention to detail will make your project successful. See Our Ad on Page17 REMODELER Founded: 1981 417-883-8156 rsgsgr@mchsi.com

BuSSell Building, inC. n

Kenny Bussell -

G

CGP —————

“ etting what you expect is nice… Getting more than you expect is a ‘Bussell Built’ home!” Sometimes what you can’t see is what makes a home great. Customers around the Ozarks know when buying a “Bussell Built” home they are buying a product they can trust, in a great location for their families, and a home they can build equity for years to come.

1/2 Island

4.75” x 7.625”

1/3 Vertical

1/3 Banner

7.5” x 3.25” Only 2 Available

1/2 Horizontal 7.5” x 4.75”

Kenny Bussell’s reputation and buying power make it possible for ALL his buyers to afford the luxury of a three-car garage, upgraded appliances and light fixtures, custom cabinetry, extensive hardwood flooring, upgraded house wraps and superior wiring.

Reid Homes, inc. n

Scott Reid,

CGP ———————

R

eid Homes Inc was started in 1997 by Scott Reid, an Ozark, Missouri native, after working several years as a professional engineer. With a background in engineering and construction, Scott can handle your project from the planning and

BUILDER Founded: 1999 Price Range: $124,900 - $700,000 417-889-2067 bussellbuilding@att.net

design phase right through the finished product. At Reid Homes, our goal is satisfied customers who will recommend us to their friends and family. We try hard to treat each customer the way we would want to be treated. Honesty, integrity and quality are our priorities. Whatever your budget we will do our best to accommodate you. Reid Homes has completed new homes ranging in

2.375” x 10”

1/6 Horizontal 4.75” x 2.375”

price from $100,000 to $1.4 million. Please give us a call for your next new home or remodeling project. See Our Ad on Page 54 BUILDER Founded: 1997 Price Range: $100,000 - $1.4 million 417-840-1616 scott@reidhomesinc.com

This Magazine is available online. Google HBA Event Magazine or scan this code.

Archer construction compAny n

Jeff Archer —————————

Archer Construction strives to make your

house into a truly custom home. They take pride in putting you, the customer, at the forefront of all building decisions. From land selection, to plan design, to trim and finish details, Archer Construction strives for your complete satisfaction over the entire building process and to the years ahead of living in your new home.

Jeff builds homes from his own plans on his own lots, your plan on your lot, or any combination thereof. Call Jeff today and he will combine your home ideas with professional suggestions to create the home of your dreams. southernmaterials.com

Tubs

by

Licensed, Fully Insured

LPSpanels.com

We attempt to have as few ads as possible on a single page to provide the advertiser with the best presentation possible.

Windows by

S TA M P I N G T H E O Z A R K S W I T H P R I D E Stamped Patterns Exposed Aggregates Custom Finishes

(417) 847-0360

905 W. 10th St. • Cassville, MO 65625

Mention this ad and receive 10% off any single project.

TidwellConcreteInc.com • 417.883.4787 • Springfield, MO

1/6 Tall

2.375” x 4.75”

Supplying the materials you need to make a house into your home.

Faucets

by

Experience the difference.

1/3 Square

Cabinets by

4.75” x 4.75”

12

417.865.2822

BUILDER Founded: 1979 Price Range: $200’s - $750,000 Communities: Lake Ridge Estates, Stone Meadow, Leabrook, Windsor Oaks, Blue Springs, Eaglesgate 417-581-9061 JArch@peoplepc.com

LafolletteExc@aol.com 417.869.1513 • 1715 South Campbell, Springfield • www.maschinos.com Store Hours: Monday - Saturday 9:30 am - 6:00 pm

417.866.3551 southernsupplyco.com

Call 417.881.3711. Ask about Home Show Points and HBAHomePros Keywords.


HBA Membership Directory

Print Advertising HBA MEMBERSHIP DIRECTORY

Distributed at the HBA’s May Membership Meeting, HBA office and all monthly membership meetings through November (7 months). HBA Membership Directories are also available at the Launch Sponsors’ location(s). •Widely used by HBA builders and other members in the field. •Easily fits into sun visors and glove compartments. •QR-Code delivers smart phone access to HBA Home Pros online. •Only Membership Directory advertisers are eligible for HBA Home Pros ad packages.

Full Page Ad

Color available in the Center Section and Covers. Bleed only available on Covers.

Country Home Elevator & Stair Lifts

Full Page Ad* - 3.5� x 8.75� Investment: $550 Half Page Ad* - 3.5� x 4.25�

Quarter Page Ad (Business Card Size)* - 3.5� x 2�

BONUS Ad on iFINDAPRO plus the additional recognition seen below (see electronic Advertising on page 8).

Contractor Support Service Kevin Bowerman 1199 N. Farm Rd 193, Springfield, MO 65802 863-1430 FAX: 863-1430 kevin@417css.com

BLACK AND WHITE

iFINDAPRO Ad

RESOURCES

Craig Jones 1549 E. 559th Road, Brighton, MO 65617-7173 376-4009 FAX: 376-4006 countryhomeelev@cs.com SEE OUR AD AT

COUNTRY HOME Elevator & Stair Lift

Investment: $300

THE BUILDER’S FRIEND FOR

Residential Elevators

Investment: $175

COLOR CENTER SECTION (Only 8 pages available)

This center section has a yellow border to make it more visible.

Half Page Ad - 3.5� x 4.25� Investment: $375

f o r

Quarter Page Ad (Business Card Size) - 3.5� x 2� Investment: $225

Full Page - (Bleed Only) 4.5� x 9.75�+ 1/8 bleed Investment: $700

Quarter Page (Business Card Size) - 3.5� x 2� Investment: $275 *Ad located near your listing unless inside front, inside back cover or center color section. Requirements/Deadlines: PDF, TIF, JPG, files at least 300 dpi. Reservation Deadline: First of April. Artwork Deadline: last week of April.

B u s i n e s s

Country Home Improvement DEBI Joseph Cotton 124 Huckaby Road, Louisburg,M MOU 65685 R R AY 752-1403 FAX: 752-1403 dmurray@murney.com joecotton@centurytel.net Office of Patrick Murney

Back cover available to the Membership Directory Launch Sponsor.

Half Page - 3.5� x 4.25� Investment: $450

&

417.376.4009 or 800.898.5090  Countr yHomeElevator.com

PREMIUM COLOR PAGES (2 pages available - Inside Front & Inside Back Cover)

H o m e

Dy k e L uCraig m be rJones, a n dMOwner i l l w o r k .c o m 2119 W Battlefield St.

A S S OC I AT E S

  - \ SS3 PU L 3 \ T IL Y` H YK   > PU KV^ Z H U K+ VVYZ   + VVY3 VJ R Z  / H YK^ H YL   * \ Z [ VT 4 PSS^ VYR A Great Selection  *H IPU L [ of Z Quality Lift Products

Full Page Ad - 3.5� x 8.75� Investment: $650

Countryside Cottage MURNEY ASSOCIATES, REALTORSÂŽ Ryan McCoy 1316 E Republic Rd, Springfield, MO 65804 882-7997 Â‹ÂłĂ—Â—ÂˆĂ—ÂˆÂ—ÂłĂŁÂłÂłĂšaڋ³×—{ãޗãÞôô rmccoy@cbbq.us patrickmurney.com

42

HBA Membership Directory

Half Page Ad

Color ONLY on Inside Covers and Center Color Section.

For Your New Home Purchase oriFIND A PRO.com 29 Re-Financing Needs See... Sherry Burnett

Quarter Page - Business Card Size

Bart Evans

Color ONLY on Inside Covers and Center Color Section.

bevans@SFCbank.com

sburnett@SFCbank.com

2006 S. Glenstone Ave. | 417.882.8111 | SFCbank.com

13

Call 417.881.3711. Ask about Home Show Points and HBAHomePros Keywords. iFIND A PRO.com 85


Communications Development

MARKETING PARTNERSHIP OPPORTUNITIES Your membership with the HBA of Greater Springfield entitles you to special Marketing Partnership Discounts when you work with the retained contract marketing firm of the HBA. If you have a need for services like these, contact the HBA for special members-only pricing.

VIDEO 1 Location Video:

Shoot/Edit 2-3 minute video (single location) $1,000 YOUR HBA Members-Only DISCOUNTED Rate $750

HD video will be shot at one location like a building site or your business. It can include customer or staff interviews. You will receive DVD and internet link to download.

2 Location Video:

Shoot/Edit 2-3 minute video (two location) $1,400 YOUR HBA Members-Only DISCOUNTED Rate $1,050

HD video shot at two locations. Multiple sites or two different shoots at the same location (i.e. before and after.) Includes customer/staff interviews. DVD and internet link for download.

30 Second Web/TV Spot: Shoot/Edit 30 second video (single location) $1,000 YOUR HBA Members-Only DISCOUNTED Rate $750

BROCHURE Details:

Ad Layout & Design Your HBA Members-Only Rate

$400 $300

Includes concept, assistance with copy, layout/design of print-ready product sized accordingly. Additional cost for multiple sizes.

PowerPoint Presentation Your HBA Members-Only Rate

$600 $450

Includes background design, title pages, content assistance, application of photos, graphs, etc.

Original Logo Design Your HBA Members-Only Rate

$700 $525

Includes consultation to determine desired style. 2-3 versions and two rounds of revisions.

LOGO DESIGN Details:

Includes concept, assistance with copy, layout and design of print ready product. Printing not included.

POWERPOINT PRESENTATION Details:

8.5 X 11 Trifold Brochure Layout & Design $1,000 YOUR HBA Members-Only DISCOUNTED Rate $750

AD LAYOUT/DESIGN Details:

HD commercial includes script, concept, videography and editing. Finished product can be used on TV or internet.

PHOTOGRAPHY Details: Photography Your HBA Members-Only Rate

$600 $450

Includes half day of photography on site (half day includes travel time) and photo editing of 12 photos. Receive 12 photos electronically for print, internet or other.

The HBA of Greater Springfield logo must be displayed at least 100 pixels tall for a minimum of 4 seconds in video and no smaller than 1/2 inch tall in print material to receive discounts.

14

Call 417.881.3711. Ask about Home Show Points and HBAHomePros Keywords.


YOUR SPONSORSHIPS & ADVERTISING Sign Up - Rip Out - Get to the HBA ASAP

SIGN ME UP SPONSORSHIP STAR PACKAGES

o Star Sponsorship Package (3% Discount 3% Bonus Credit) o 2 Star Sponsorship Package (6% Discount 6% Bonus Credit) o 3 Star Sponsorship Package (9% Discount 9% Bonus Credit) o 4 Star Sponsorship Package (12% Discount 12% Bonus Credit)

Major Event Gold Sponsor

o Home Show Event Sponsor o Parade of Homes Event Sponsor o Home Remodeling EXPO Event Sponsor

Major Event Silver Sponsor o Home Show Pre-Show Party o Home Show Vendor Lounge o Remodeling EXPO Vendor Lounge

Captive Audience Sponsors

HBA Leadership o Board Meetings o Executive Committee Meetings My HBA Luncheon o Quarterly Luncheon Remodelors™ Council o Remodelors™ Council Meetings General Membership Event o Look Ahead Meeting o Speaker To Be Determined o Fall Construction Forecast o Christmas/Annual Award Banquet Builder Event o Builder Breakfasts o Parade Builder Luncheon o Remodelers Only Luncheon Hosted General Membership Event o Membership Directory Launch Party o Member Engagement Mixer Open Months To Sponsor o February o March o June o July o October o November

15

SPECIALTY SPONSORS

Golf Tournament o Spring Golf o Fall Golf Housing & Construction Conference o Event Sponsor Fishing Tournament o Spring Fishing o Fall Fishing Education o Please contact me to create a custom package

SUBSIDIARY SPONSORS

Coalition for Building A Better Tomorrow o Advocacy Champion Investor o Advocacy Sustaining Investor o Legislative Day Supporting Sponsor HBA Charitable Foundation o Mini Golf Event Sponsor o Mini Golf Longest Drive Simulator Sponsor o Mini Golf Hole Sponsor

Electronic Advertising

PRINT ADVERTISING

Housing News Quarterly o Full Page Display Ad or Advertorial o Full Page Pull Out o Bottom Front Cover Banner Ad o Inside Banner Ad o Floating Ad HBA Event Magazine Must call for Premium Ad Space (881.3711) o 1/6 Horiz o 1/6 Tall o 1/3 Horiz o 1/3 Tall o 1/2 Horiz o 1/2 Island (Tall) o 2/3 Sq o 2/3 Tall o Full Page Page Requested____ HBA Membership Directory Standard Black and White Ad o Full Page o Half Page o Quarter Page Color Center Section o Full Page o Half Page o Quarter Page Premium Color Pages o Full Page o Half Page o Quarter Page

COMMUNICATIONS DEVELOPMENT

Banner Ads o Home Page Banner Ad o Web Tools Banner Ad o Home Remodeling EXPO Banner Ad o Home Show Banner Ad o Parade of Homes Banner Ad Display Ads o Featured Member Ad o Basic Link - iFINDAPRO o Sidebar Ad o iFINDAPRO Membership Directory Ad o iFINDAPRO Membership Directory Golden Ad o Contact me About Adding iFINDAPRO Keywords Housing e-News Weekly o Banner Ad o Sidebar Ad o Footer Ad o Advertorial a la carte House Warming News o Interested in Participating - Contact Me

Check anything of interest below to be contacted

o Video o Brochure o Ad Layout/Design o PowerPoint Presentation o Logo Design o Photography o Web Development o Social Media

Name_______________________________________________ Company____________________________________________ Email________________________________________________ Work Phone__________________________________________ Mobile Phone_________________________________________ Social Media Contact__________________________________ What form of communication do you prefer? (select multiple)

o Text Message o Work Call o Mobile Call o Email o Social Media

Call 417.881.3711. Ask about Home Show Points and HBAHomePros Keywords.


ADVERTISING AND SPONSORSHIP TESTIMONIALS Since adding a Banner Ad to the Home Page of SpringfieldHBA.com and a Web Link to iFINDAPRO I have seen a noticeable increase in web traffic. Approximately 75% of traffic to my site originates from SpringfieldHBA.com. I am sure the addition of a few Keywords to iFINDAPRO will continue to help referrals come my way. Electronic advertising on SpringfieldHBA.com compliments my print advertising in the HBA Event Magazine which is a great way to make my presence known at the HBA Events. I consider these to be nice little bonuses to my HBA Membership. Jason Bekebrede Monticello Homes & Development We started our business back in 2008 and were hesitant to advertise in the HBA Event Magazine because sign-up came just a few months after we started the business. Since we reserved booth space for the 2009 Home Show we felt it would be a great way to reinforce our presence as well as a way to be in the Parade of Homes and Home Remodeling EXPO with a single publication. Even though we had limited funds we believe it was a great investment. Unfortunately we had to pass on the HBA Event Magazine advertising back in 2010, but we purposefully budgeted funds for the 2011 and 2012 magazine to make sure we are in. We know the advertising is working because a number of people have kept the HBA Magazine and brought it in with them to our showroom. We may not always receive a direct lead from our ad, but we know that it is being seen and the additional reinforcement of our company name and image will assist in a quality lead. Matt and Shelly Wehner Cabinet Concepts by Design

I chose to become an Advocacy Champion Investor in the Coalition for Building a Better Tomorrow because I support “fighting the good fight” for builders through the HBA’s regulatory, legislative, and political advocacy. As a ‘thank you’ to advocacy champions, the HBA arranges one-on-one and small group access for us with leading builder members. Through these meetings, I’ve earned new business from two builders who care about my support of their advocacy efforts. I am an Advocacy Champion because what matters to builders matters to me. Getting new business out of the deal just makes it that much better! Bryan Tidwell Tidwell Concrete, Inc.

A few years ago we approached the HBA with the idea of sponsoring the HBA Membership Directory. The HBA staff worked with us to make our sponsorship just what we needed it to be. Our HBA always looks for ways to deliver extra value for the sponsorships that Southern Supply and Southern Materials are a part of. They even worked with us to expand our Membership Directory sponsorship to include iFINDAPRO.com, the electronic searchable version of the directory. In addition to our Membership Directory Launch Sponsorship, our investment in the CBBT as an Advocacy Champion Investor helped us connect directly with leading HBA Builders in a more personal environment, while also having some fun and supporting what matters most to builders: HBA Advocacy. Jill Squires-Vincel • Southern Supply Company Jim Squires • Southern Materials Company

We at Herrman Lumber Company believe the HBA of Greater Springfield has always had our best interest in mind as they look out for both builders and suppliers. NAHB Education was one of the ways we felt the HBA was providing valuable knowledge and serving as a resource for HBA Members. So we approached the HBA to develop an Education Sponsorship. In a short time the HBA had a plan in place and worked with us to further develop the sponsorship. Herrman Lumber is proud to support HBA builders as they pursue professional designations, and distinguish themselves from their competition. We are excited to explore new HBA sponsorships that will help HBA Members and the Building Industry. Josh Bryan Herrman Lumber Company

What matters to home builders matters to Meek’s. Every day, political, regulatory and legislative forces conspire to threaten builders’ businesses. That’s why HBA advocacy is what matters most to HBA builders. And it matters to me too. My business depends on their business – and that depends on HBA advocacy. That’s why I’m proud to be an Advocacy Champion Investor in the Coalition for Building a Better Tomorrow. The HBA gives advocacy champions exclusive access to leading builders in the industry. It’s a great way to let builders know that Meek’s cares about what they care about most: advocacy. Charlie Meek Meek’s – The Builders’ Choice #8-2012 - Packages and Pricing in this catalog are subject to change.

Call 417.881.3711. Ask about Home Show Points and HBAHomePros Keywords.

HBA Sponsorships + Advertising Discounts & Tools  

Home Builders Association of Greater Springfield Sponsorships, Advertising, Discounts & Tools

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