VOICE AND NON-VOICE Through both voice and non-voice services, such as call center support services, BPO is commonly utilized for marketing, advertising, and survey purposes. Non-voice BPO labor is primarily a back-office activity, whereas voice-based BPO employment is directly involved with clients. By delivering exceptional and innovative customer service, third-party aid from BPO can improve the client experience. Businesses employ both voice and non-voice-based BPOs to create an effective marketing strategy. By utilizing BPO services, businesses now have a substantial advantage in terms of market penetration. The range of call center services available in India is extensive, and if used wisely, can deliver considerable results. Both voice and non-voice services can assess the user experience in great detail and provide essential information to the business regarding consumer feedback. On the other hand, businesses can take the required steps to improve products and services in order to provide a better user experience. The hiring of an outbound sales contact center might be a great way to help a company's marketing staff perform more efficiently. What are a Voice and non-Voice based BPO? Both voice and non-voice BPO employees can give excellent customer care by providing support 24 hours a day, 7 days a week. Good oratory abilities and an ability to communicate in English may be required for voice work. Because employees will not be interacting with clients directly, the non-voice method may not necessitate outstanding oratory skills.