While brand philanthropy isn’t a new concept, there is a push for companies to contribute to charities or causes that are important to them. This in turn increases customer engagement and brand loyalty when you share a mission with your buyers.
According to Forbes, “Instead of donating money directly to causes they care about, shoppers under the age of 40 prefer to give back through where they shop.”
Corporate responsibility allows the company to make a difference in the world and customers to feel like they are making a positive impact.
