Spotlight Media Group Photography Style Guide

Photography Style Guide

LOOK BOOK

Agent Best Practices for a great shoot

Turn on all the lights.

Turn off TV’s and where possible, move cords behind appliances.

Any personal images, such as family portraits, should be covered or removed.

Political propaganda is not recommended. Where possible, please remove before the shoot.

Cars should be removed from the driveway and where possible moved to the other side of the street to enable clear external shots.

Stage the house.

Have the house ready to shoot. All garbage and furniture moved, everything cleaned, beds made, pillows fluffed, everything done so the photographer doesn’t have to move anything photographers are only shooting.

Turn off Ceiling Fans.

Turn on any water features. If you have a jacuzzi ensure it is on and have the cover open.

Have any pets on premises restrained.

Pull up the blinds or open them to a 45 degree angle. HDR shots look best with blinds pulled up.

Have all doors and any closets you want photographed open.

Wear a mask that covers the nose and mouth.

Stay 6 feet away (or further).

PHOTOGRAPHY styles

Things to consider when selecting a shoot style

IS THE HOME FURNISHED? How will the selected style affect the appearance of the furniture and fixtures?

HDR - ARE THERE GOOD VIEWS FROM THE WINDOW? If not, you may want to consider if a HDR will add value to the shots.

ARE THERE A VARIETY OF COLORS THAT YOU WOULD LIKE TO SHOW OFF? Consider going with our “Vibrant” Style WHAT ERA/THEME IS YOUR HOME DESIGN REPRESENTATIVE OF? Eg: If your home is of the Victorian Era, the modern shots can present a more updated style, whereas a log cabin would have the warmth and rustic approach better represented with the Traditional style of shooting.

WHAT SEASON ARE YOU IN WHEN THE IMAGES ARE BEING SHOT? Vibrant can blow out the white of snow and give an unrealistic feel to some homes, whereas Modern can look especially crisp and sharp.

When to use an HDR Great View Big / Multiple Windows View is a selling point

HDR

No HDR

No HDR

HDR

When not to use HDR Window Well Blinds (up to Editor Discretion) Laundry Room Bathrooms (Except for Master Baths) Unappealing Views (Wall, construction, close home next door)

Modern our new style

With our rebranding we moved into a more creative mindset when it comes to our imagery.

Focusing not only on how the image looks, but how the image feels.

From the photographer's side the modern style focuses on lining up linear lines and following horizon lines to create a more engaging image. On our editor's side, our style engages in rich shadows, moody views and a crisp contrast.

With this new style we include a lot of detail shots which give an editorial finish to the tour.

Modern our new style

01 —Bright 02— High Contrast 03—Aqua Blues

Vibrant style

Our vibrant style consists of high color contrast and have a vibrant quality. These shots are more standard too, taken from the corners.

01 —Darker 02— High Color Contrast 03—Established

Tradtional style

Our previous established style consists of a warm and medium contrasted look. Our shots are more standard, taken from the corners, focusing on size and space.

01 —Medium Contrast 02— Warm 03—Universal

Side By Side Comparisons shooting options

Modern

Traditional

Vibrant

Exterior Shooting Styles

Modern

Traditional

Vibrant

Side By Side Comparisons shooting options

Winter Exterior Styles Modern

Traditional

Vibrant

HDR Shooting Styles Modern

Traditional

Vibrant Vibrant

Twilights

Traditional

Our modern style consists of aqua blues, warmer orange hues, and a decrease in yellows. A modern twilight edit skips the moodier richer shadows and focuses on a moody color contrast as to not have the photo look dark.

Our traditional style is our established twilight style consisting of darker saturated skies paired with bright yellow tinted windows.

TWILIGHTS

Modern (Our Standard)

6 9

Modern

STYLE DEFINED 01 —Aqua Blues 02— Richer Warmth 03—Less Yellow

Traditional

STYLE DEFINED 01 — Saturated Blues 02— Richer Warmth 03 —Less Yellow

EDITING styles

Motion Tour package

EDITING INCLUDED 01 —Exposure Correction 02—Color Correction 03—Minor spot removal

Plus

package

EDITING INCLUDED 01 —Exposure Correction 02—Color Correction 03—Medium Spot Removal 04—HDR

Premium package

EDITING INCLUDED 01 —Exposure and Color Correction 02—Blue sky guarantee 03—Green grass guarantee 04—Remove cracks, wires, distractions

05—TV and fireplace overlays

Side By Side Comparisons

editing options

Interior Editing Motion

Plus

Premium

Minor Spot Removal

HDR

Major Spot Removal

HDR

TV & Fireplace Overlay

Object & Wire Removal

25

Exterior Editing Motion

Plus

Premium Blue Sky Guarantee

Object Removal Medium Spot Removal

Green Grass Guarantee

Full spot and crack removal

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Contact: Jessica Judd, COO jessica@spotlightmediagroup.com