Issuu

4-6 JULY 2025

EDITORIAL

Dear lovers of British classic cars, ladies and gentlemen

Following the success of the anniversary Safari edition, the 31st British Classic Car Meeting St. Moritz will embrace the glamorous theme of ‘Billionaire’. Drawing inspiration from the late 70s and 80s, we'll immerse ourselves in a dazzling era of Wall Street triumphs, the first mobile phones, Concorde flights, gold lighters and watches, double-breasted suits with suspenders, and the glittering fashion of Paco Rabanne.

This year, due to extensive renovations and the expansion of its spa, Suvretta House will hand over the baton to the illustrious Badrutt's Palace Hotel. The Palace is a founding member of the BCCM and has been a partner hotel and OC member since the first BCCM in 1994, so we couldn't think of a better venue for the Saturday night gala dinner. We are also looking forward to the Grand Hotel des Bains Kempinski hosting the registration and opening dinner for the first time.

We are delighted to welcome Laura Kukuk von Glahn to the jury, bringing her exceptional expertise and passion to our distinguished panel. This year's edition sees the Concours d'Elégance take place in the heart of St. Moritz and the revival of a rally through the north. A standout highlight will be our lunch break in Klosters at the historic Hotel Chesa Grischuna, designed by architect Hermann Schneider, who also crafted the iconic Chesa Veglia in St. Moritz, where we'll gather for the light lunch on Sunday.

The anticipation for this 31st BCCM is palpable, and we are excited to share unforgettable moments, thrilling experiences, and the timeless elegance of British classics with all of you!

Peter Egli Chairman BCCM St. Moritz

HERITAGE

Founded in 1913 by Lionel Martin and Robert Bamford in a small London workshop, Aston Martin has grown into a globally admired luxury brand known for creating high-performance cars. Lagonda, established by Wilbur Gunn in 1904, remains true to his innovative and adventurous spirit.

BEAUTIFUL ORIGINS

Aston Martin’s foundation is rooted in a love for beauty and a passion for high-performance machines. Martin and Bamford, both passionate about racing and engineering, handbuilt cars that were faster, more powerful, and more beautiful with each iteration. Aston Martin was named after Lionel Martin‘s victory at the Aston Clinton Hill Climb, a moment that encapsulated their dedication to pure driving emotion.

INTRODUCING NEW VANTAGE:

• New Vantage, a front-engine, rear-wheel-drive sports car

• 665PS/800Nm from a 4.0 V8 Twin Turbo engine, perfect 50:50 weight distribution

• Chassis and powertrain tuned for maximum thrills and driver engagement

• Features Active Vehicle Dynamics, Bilstein DTX adaptive dampers, Electronic Rear Differential, and 21” Michelin Pilot S 5 tires

• All-new interior and state-of-theart infotainment system

• Top speed of 202mph, 0-60mph in 3.4 seconds

• Unveiled alongside the new Vantage GT3 challenger

• Deliveries begin Q2 2024

Aston Martin proudly introduces the new Vantage, the most driver-focused and fastest in its 74-year history. It upholds the brand's legacy of pure performance, breathtaking power, and razor-sharp handling.

The new Vantage follows the successful DB12 and reinforces Aston Martin’s position in the ultra-luxury performance sports car market. Vantage’s lineage dates back to 1950 and continues to embody Aston Martin's renowned style, performance, and character. This new Vantage represents a dynamic period in Aston Martin's 111-year history, marked by its formidable presence in Formula One and international GT racing, and its quest for victory in the 2025 Le Mans 24 Hours race with the Valkyrie AMR.

WELCOME

From the early days of Rolls-Royce and Bentley setting the gold standard in luxury motoring to the spirited performance of Aston Martin, Jaguar and Lotus, the UK has continuously produced some of the world’s most revered vehicles. The heritage of British motoring is not just a national treasure – it is an international love affair! One that Switzerland has embraced wholeheartedly.

Great Britain and Switzerland share a natural connection with classic cars. Perhaps the most famous example of this Anglo-Swiss automotive romance is none other than James Bond himself. In the 1964 classic Goldfinger, Bond tears through the winding Swiss roads of Furka Pass in an Aston Martin DB5, proving that these roads were made for driving. The Swiss Alps, with their serpentine passes and breathtaking vistas, are the perfect playground for British engineering at its finest.

The BCCM St. Moritz, through its meet for drives, rallies and «Concours d'Elégance», is a perfect example of how to highlight the great match between British cars and mountain driving: exhilaration among astonishing landscapes.

As we continue to celebrate British motoring excellence in Switzerland, we honour not just the cars themselves but the enduring passion that brings us together.

Wishing you all an excellent 31st BCCM.

James Squire

His Majesty’s Ambassador, British Embassy in Berne

THE PROGRAM

31st British Classic Car Meeting St. Moritz 2025

FRIDAY 4 JULY 2025

Registration, Drivers' Briefing, Cocktail, Opening Dinner

13.00 to 17.00 h: Registration of participants in the Park of the Grand Hotel des Bains Kempinski. All participating vehicles will be on display for the public to see up close.

18.30 h: Drivers' briefing at Grand Hotel des Bains Kempinski.

19.30 h: Cocktail and Opening Dinner at the Grand Hotel des Bains Kempinski. The dinner will take place in the rooms where the Billionaire Club is located in winter. Dress code: Evening Chic, Billionaire theme style. Special guest: Fred Finn, Concorde's million mile man.

SATURDAY 5 JULY 2025

Rally, Gala Dinner, DJ Set

From 8.30 h: Rally start at half-minute intervals from the Signalbahn car park (pre-start) and Badrutt's Palace (start). Route: St. Moritz – Albula Pass – Lenzerheide – Davos – Klosters – Flüelapass – Lower Engadin region – Zernez – St. Moritz. Lunch break in Klosters and lunch at the legendary Hotel Chesa Grischuna. During lunch, the vehicles will be on display on the station square in Klosters Platz. The exhibition will be accompanied by a jazz concert as part of Davos Klosters Sounds Good.

As of approx. 16.00 h: Arrival in St. Moritz , pedestrian zone St. Moritz Dorf.

From 19.30 h: Cocktail and gala dinner at Badrutt's Palace Hotel, a special evening with the award ceremony of the rally. Dress code: Black tie for men, cocktail dress for ladies, Billionaire theme style. With a hint of the 80s, we will immerse ourselves in the world of Wall Street, the first mobile phones, Concorde flights, golden lighters and watches, double-breasted suits with braces and the glittering fashion icons of Paco Rabanne.

From 22.30 h: DJ Set with DJ TIZI at Badrutt's Palace.

SUNDAY 6 JULY 2025

Concours d'Elégance in St. Moritz Dorf

9.30 h: Line up of the vehicles on Via Serlas and in the pedestrian zone.

From 10.30 h: Concours d'Elégance – beauty competition with expert jury.

11.00 to 11.30 h: Evaluation of the “best dressed team”.

11.45 h: Light Lunch (for BCCM participants) by the partner hotels in the Chesa Veglia by Badrutt's Palace Hotel.

13.00 to 13.30 h: Autograph session with rally legend Rauno Aaltonen and Fred Finn, Concorde's million mile man, pedestrian zone.

14.00 h: Public award ceremony and prize-giving of the Concours d'Elégance on Mauritiusplatz in the pedestrian zone, in front of the St. Moritz town hall.

From 14:45 h: End of Concours d'Elégance, individual departure.

The Concours d'Elégance in St. Moritz Dorf is open to the public. Food and drink stands for spectators operated by the BCCM partner hotels are located directly at the Concours d'Elégance. Tip: Visit the St. Moritz Design Gallery in the Serletta parking garage (entrance on the event site), which is showing an exhibition on the theme of “100 years of the automobile in Graubünden”. A guided tour of the exhibition will take place on Sunday, July 6th at 3 PM . Participation is free of charge; registration is requested: https://booking.stmoritz.com/en/things-to-do.

Subject to change!

THE RALLY

KEY INFORMATION "THE BILLIONAIRE RALLY"

The ‘Billionaire Rally’ leads from St. Moritz to La Punt, then over the Albula Pass via Lenzerheide to Davos and Klosters, then over the Flüela Pass towards the Lower Engadin and back to St. Moritz via Zernez.

From 8.30 h: Rally start at half-minute intervals from the Signalbahn car park (pre-start) and Badrutt's Palace (start).

Rally-Route: St. Moritz – Albulapass – Lenzerheide – Davos – Klosters – Flüelapass – Unterengadin – Zernez – St. Moritz.

Lunch break in Klosters and lunch at the legendary Hotel Chesa Grischuna. During lunch, the vehicles will be on display on the station square in Klosters Platz. The exhibition will be accompanied by a jazz concert as part of Davos Klosters Sounds Good..

As of approx. 16.00 h: Arrival in St. Moritz Dorf, pedestrian zone.

Total distance: 200 km Total duration: 6 hours Net driving time: 4.5 hours. Various regularity tests on the track.

RALLY CLASSIFICATION

Rallye classification takes account of the rating coefficient. Penalty points are multiplied by the coefficient 1.x where x = year of vehicle. For example: if a car dated 1937 has collected 1000 penalty points on the way, they are multiplied by 1.37 and counted as 1370 penalty points. 1000 penalty points for a 1960 car would be multiplied by 1.60 to become 1600 points.

AWARDS

The three rally winners will be awarded at the gala evening on Saturday evening at the Hotel Badrutt's Palace. The first-place winner will receive an IWC Pilot's Watch Performance

Chronograph 41 AMG with a special BCCM engraving.

Subject to change!

CONCOURS D'ELÉGANCE

PROCEDURE

9.30 h: Line up of the vehicles on Via Serlas and in the pedestrian zone. From 10.30 h: Concours d'Elégance – beauty competition with expert jury.

11.00 to 11.30 h: Evaluation of “best dressed team”.

11.45 h: Light Lunch (for BCCM participants) by the partner hotels in the Chesa Veglia by Badrutt's Palace Hotel.

13.00 to 13.30 h: Autograph session with rally legend Rauno Aaltonen and Fred Finn, Concorde's million mile man, pedestrian zone.

14.00 h: Public award ceremony and prize-giving of the Concours d'Elégance on Mauritiusplatz in the pedestrian zone, in front of the St. Moritz town hall.

14:45 h: End of Concours d'Elégance, individual departure of participants.

EVALUATION CRITERIA AND AWARDS

The winner of each class receives a “First in Class” honor and is eligible to win the “Best in Show” award. Each car will be judged based upon the following criteria:

Appearance

- Overall aesthetic and visual impact

- Design, styling and elegance

- Care and preparation

Authenticity

- Originality and preservation of the finish

- Period-correct restoration and modifications

History

- Special provenance

- Rarity

- Engineering / historic significance

SPECIAL AWARDS

• Ian Cameron Trophy*

• Best dressed team

• Next generation award

* The Ian Cameron Trophy is awarded by the BCCM in honour of an exceptional individual who has contributed greatly to the event over many years: Ian Cameron – a designer, a passionate classic car enthusiast, and a long-standing BCCM judge. Each year, the prize is awarded to the car and team that the BCCM jury, chaired by Marco Makaus, believes Ian would have liked best. The judges are looking for elegant vehicles that do without exaggerated details or flashy 'look-at-me' effects. Unusual or unexpected models that stand out from the typical concours vehicle also have a chance, as do cars that combine innovative ideas with their brand's heritage. The process is deliberately subjective and is intended above all to honour the spirit of Ian.

THE JURY

1/ Marco Makaus (ITA/SUI)

Classic Car Expert and Juror (President of the Jury)

2/ James Squire (GB)

His Majesty’s Ambassador, British Embassy in Berne

3/ Laura Kukuk von Glahn (GER)

Co-Founder Kukuk Group, Lecturer and Juror

4/ Carl Gustav Magnusson (SWE)

Industrial Designer, Design Critic and Juror

5/ Richard Gauntlett (GB)

Brand Developer and Designer

6/ Bruno von Rotz (SUI)

Founder Zwischengas.com / Swiss Classics Revue

7/ Andreas Thurner (GER/USA)

CEO Thurner Design and Juror

ORGANIZATION COMMITTEE

PETER EGLI Chairman

FABRIZIO D'ALOISIO Vice-Chairman

ANDREA KLAINGUTI Rally & Concours d’Elégance

LUCA MOISIO Rally & Concours d’Elégance

SOPHIA SCHREY Registration & Secretary's office

FLORIAN THÖNI Media

CHRIS WALTI Security

SABRINA CASTY Website

ANGELA NUSSBAUM Volunteers

JOLE POZZOLI Finances

MEMBERS

Claudine Stöcklin (Jaguar Drivers' Club Switzerland), Registration on site

Urs Höhener, Registration on site

Richard Leuenberger (Badrutt’s Palace Hotel), Member

Flaminia Dingler (Hotel Schweizerhof), Public Catering Concours

Suvretta House

Badrutt's Palace

Schweizerhof

Kempinski

THE BILLIONAIRE STYLE

Der «Billionaire Style» der 80er Jahre war geprägt von Luxus, Extravaganz und einer hedonistischen Darstellung von Reichtum. Es ging darum, Statussymbole zu zeigen und das Leben in vollen Zügen zu geniessen. Hier sind einige Ideen für Gadgets und Fashion-Looks, die den Stil aus jener Ära widerspiegeln.

Auf dem ‘Green’ eines schneebdeckten. Golfplatzes auf dem zugefrorenen St. Moritzersee. 1983..(Slim Aarons / Getty Images).

Goldene Uhren: Luxusuhren, besonders Modelle der Marken Rolex, Patek Philippe oder Audemars Piguet, waren ein Symbol für Wohlstand. Auch goldene Armbänder waren in den 1980er Jahren ein Muss für Reiche oder solche, die es sein wollten.

Feuerzeuge: Zippo-Feuerzeuge in Gold oder Silber, oft mit eingravierten Initialen, waren nicht nur praktisch, sondern auch ein Zeichen von Eleganz. Es gab auch Feuerzeuge in Form von Designerstücken, wie jene von Dunhill oder Chanel.

Die ersten Mobiltelefone: Die ersten handlichen Mobiltelefone, wie das legendäre Motorola DynaTAC 8000X, das als das erste echte Handy gilt, war in den 1980ern ein echtes Statussymbol. Gross, klobig und teuer – der perfekte Ausdruck von Macht und Einfluss.

Geldbörsen und Taschen aus Luxusleder: Louis Vuitton, Gucci und Hermès dominierten die Modewelt der 1980er Jahre mit edlen Taschen, Koffern und Portemonnaies – zeitlose Stücke, die Qualität und Luxus ausstrahlten.

Designer-Sonnenbrillen: Markante Ray-Ban Aviators oder Sonnenbrillen von Persol wurden häufig getragen, um den Power-Look zu vervollständigen. Reiche Persönlichkeiten den 1980ern wurden oft und gerne mit diesen Brillen in den Medien abgebildet.

Kristallgläser und Whiskey-Flaschen: Luxusmarken wie Chivas Regal oder Johnnie Walker Blue Label wurden in prunkvollen Kristallgläsern serviert. Der Besitz von exquisitem Whiskey und Kristallgeschirr gehörte in wohlhabenden Familien zum guten Ton.

Polohemden und -hosen aus edlen Stoffen: Für den Freizeitlook der Milliardäre trugen viele Männer und Frauen in den 1980er Jahren Polohemden aus edlen Stoffen wie Kaschmir oder Baumwoll-Piqué, dazu perfekt sitzende Chinos oder edle Stoffhosen.

Krawatten und Hosenträger: Krawatten in kräftigen Farben oder mit auffälligen Mustern gehörten zum Billionaire Style. Sie wurden besonders gerne mit Hosenträgern kombiniert, um den luxuriösen Look zu unterstreichen. Hellblaue oder rosafarbene Hemden mit weissem Kragen rundeten den Look ab.

Luxuriöse Pelzmäntel und -jacken: Pelzmäntel waren in den 1980er Jahren das ultimative Luxus-Statement. Frauen trugen oft Mäntel oder Jacken aus edlen Materialien wie Mink, Karakul oder Chinchilla und unterstrichen damit ihre soziale Stellung.

Voluminöses Haar: Voluminöse Frisuren waren in den 80ern ein absolutes Muss. Für Männer waren Haarschnitte wie der Mullet populär, während Frauen oft das Big-Hair-Styling bevorzugten, das mit viel Haarspray, Locken und Volumen arbeitete.

American Express Gold: Die American Express Gold Card war in den 1980er Jahren ein Inbegriff von Status und finanzieller Stärke. Sie diente nicht nur als Zahlungsmittel, sondern auch als Symbol für exklusiven Zugang zu Luxusreisen, High-End-Einkäufen und VIP-Events.

Die amerikanische Schauspielerin Farrah Fawcett-Majors posiert mit einer goldenen Uhr und voluminösem Haar für eine ShampooWerbung in Malibu, Kalifornien. (Roxanne McCann / Getty Images)

Concorde-Flüge: Reisen mit der Concorde war der ultimative Luxus der 1980er Jahre. Dieser Überschalljet ermöglichte es, in weniger als drei Stunden von London nach New York zu fliegen. Die Concorde war auch ein schwebendes Luxushotel, ausgestattet mit Champagner und exquisiten Speisen.

Ferrari, Lamborghini, Rolls-Royce: In den 80er Jahren waren luxuriöse Autos wie der Ferrari Testarossa, der Lamborghini Countach und der Rolls-Royce Silver Spirit die fahrenden Statussymbole. Für Geschäftsleute war der Mercedes-Benz 560 SEL die Wahl, die Eleganz und Power zugleich verkörperte.

Lieblingssportarten: Tennis, Golf und Squash waren in den 80er Jahren die bevorzugten Sportarten der Elite. Sie wurden in privaten Clubs oder auf Anwesen gespielt und galten als ideale Kombination aus Freizeitvergnügen und sozialem Prestige.

Derby Day with. Rolls Royce and Picnic, 1986

THE BCCM SHOP

T-SHIRT AUTOMANIA 66

Inspiriert von der Stilikone Françoise Hardy mit BCCM-Logo auf dem Rücken. CHF 66.–

ROYAL T-SHIRT

POSTER BCCM 2025

Kunstdruck von Zeichner Christian Papazoglakis im Fromat 50x70 cm, limitierte Auflage von 250 Stück. CHF 50.–

BCCM KEYRING

Schlüsselanhänger mit dem ikonischen BCCM-Logo. CHF 25.–

BCCM BADGE

Veranstaltungsbadge für das Anbringen an Ihren British Classic Car. Exklusiv für Teilnehmerinnen und Teilnehmer reserviert. CHF 90.–

Dunkelblau mit lachsfrabener Krone, inspiriert vom jungen Prinzen Charles. CHF 66.–

SAFARI T-SHIRT

in Racing Green mit von der Camel-Trophy inspiriertem Print CHF 66.–

BILLIONAIRE T-SHIRT

Inspiriert von Flavio Briatore, Gründer von 'Billionaire'. CHF 66.–

Die BCCM-Produkte sind am Concours d’Elégance erhältlich. Darüber hinaus bietet die St. Moritz Tourist Information das diesjährige BCCM-Sujet als Poster für 15 Franken an.

PACO RABANNE

FASHION IDOL OF THE 1960 s

The Spanish fashion designer and perfumer Paco Rabanne (1934–2023) achieved fame with his futuristic designs. The fashion brand he founded in 1965 still exists today and has been part of the Spanish cosmetics group Piug since 1987, with which Rabanne had been working since 1969.

Rabanne spent his childhood in the Basque Country during the Spanish Civil War. His mother was a first-hand worker at the renowned Spanish clothing store Balenciaga, which was a fundamental influence on the boy's choice of career. In 1939, they fled to Paris. From 1952, Rabanne studied architecture there for twelve years, and on the side, he made fashion sketches for Parisian fashion houses. From childhood on, the youngster was enthusiastic about futurism, dadaism, constructivism and science fiction.

After his studies, he worked as a freelance fashion designer, creating handbags, belts, jewellery, futuristic accessories and his first collections.

In 1965, he used the transparent plastic Rhodoïd for the first time to design fashion jewellery. In the same year, he opened his own fashion studio in Rue de Caire, Paris. In February 1966, he presented his first haute couture collection of futuristic models at the Hôtel George V in Paris. This collection, entitled ‘12 robes importables en matériaux contemporains’ , consisted mainly

of skimpy dresses made of countless shimmering metallic rhodoïd sequins. Rabanne's international breakthrough came in 1968 with the costume design for the film Barbarella, for which he designed, among other things, the skintight catsuit for the leading actress Jane Fonda.

To this day, Paco Rabanne is considered to be as influential on 1960s fashion as Courrèges or Yves Saint Laurent. It was during this period that he developed his most innovative ideas, which broke with all conventions. Always inspired by industrial themes (e.g. from space travel), he amazed with extravagant and sensational models.

In his collections he often used unusual materials. He was known as the ‘plumber’ of the fashion industry because he liked to use metal parts, aluminium, plastic and glass fibres, which were joined together with wire, pliers and soldering irons (moulded dresses). His chain maille dresses, made of countless rings, discs and metal objects, are famous. He was given the nickname ‘Metallurgist’ by Coco Chanel.

Paco Rabanne's breakthrough came in 1968. with his costume design for the cult film Barbarella. with Jane Fonda. (Moviestillsdb.com)

He loved the Beatles and the Rolling Stones and was also one of the first to use music in his fashion shows. After a long and successful career also as a perfumer, Paco Rabanne died in February 2023 at the age of 88 in the Breton municipality of Portsall, where he had been living most recently.

THE MOST EXPENSIVE DRESS

On May 15th, 1968, French jeweler Arnaud Clerc organized the first ever International Diamond Fair in Paris. Paco Rabanne dressed Françoise Hardy for the occasion in one of his iconic metal dresses.

However it was not constructed of aluminum, steel or Rhodoid like his other unwearable creations . This dress was composed of 1000 joined gold plaques, weighing nearly 38 kilos, and the collar was incrusted with 300 carats of diamonds.

Hardy arrived at Place de l'Opera in an armored truck, accompanied by armed guards. Indeed, at the time it was dubbed "the world's most expensive dress" by the media.

Françoise Hardy in Paco Rabanne's golden dress surrounded by the security. (Alamy).

Fashion designer Paco Rabanne on the film set of Casino Royale at Elstree, 1966. (Alamy).

THE IAN CAMERON TROPHY

A TRIBUTE IN FORM AND SPIRIT

The Ian Cameron Trophy is more than an award – it is a lasting symbol of appreciation and remembrance. Its design is based on a 1960 work by Austrian sculptor Erwin Hauer, renowned for his flowing, ornamental geometries. The design was carefully selected, and interpreted for the Ian Cameron Trophy by BCCM jury members and designers Carl Gustav Magnusson and Andreas Thurner. Together, they oversaw the entire creation process – a hands-on collaboration resulting in a 360 mm tall, hand-crafted object made of aluminium. The result is a piece that reflects the elegance, restraint, and clarity that defined Ian Cameron’s own design philosophy. The form is intentionally reduced, avoiding showiness –true to the spirit of the man to whom it is dedicated.

Beyond his creative brilliance, Ian Cameron left a deep impression on the people around him. The following tribute, written especially for the BCCM by The Hon. Sir Michael Kadoorie, captures the spirit of that connection:

«I first met lan Cameron at B.M.W. in Munich in 2004, prior to our purchase of 14 new Rolls-Royce Phantoms for The Peninsula hotel in Hong Kong, which were delivered some 2 years later in 2006. lan and his colleagues showed me the mock-up, which was certainly a major design departure from earlier Rolls-Royce cars, and marked a completely new direction after B.M.W.'s acquisition of the marque. His creativity and talent was already well known and was clearly evident in this new design. A long friendship developed and in later years, lan graciously accepted to become one of the judges at The Peninsula Classics Best of the Best Award. lan's friendship and valuable contributions will be sorely missed by all who had the privilege of knowing him.»

The Hon. Sir Michael Kadoorie 8th May 2025

BILLIONAIRE EDITION BY FRETTE

Step into the world of refined indulgence with Frette’s limited-edition Billionaire Edition Robe, designed exclusively for British Classic Car Meeting St. Moritz. Tailored from Frette’s lustrous Signature Cotton Sateen and accented with elegant gold piping and emblem, this coveted design is inspired by the traditional English smoking jacket, celebrating the essence of relaxing in style. Accompanied by a matching cover bag and presented in Frette’s signature box, every detail celebrates timeless luxury and precision craftsmanship.

These limited-edition robes are reserved exclusively for BCCM participants.

THE GREATEST PARTY ON EARTH

Fifty years ago, the Shah of Iran flew the staff of Badrutt's Palace Hotel into the Iranian desert for one of the greatest events the world has ever seen.

When it comes to service excellence, Badrutt's Palace Hotel has long been at the forefront. The St. Moritz establishment has always been proud of the training and exemplary professionalism of its staff, who tirelessly ensure its guests are not only happy and comfortable, but also tended to in every way possible. A fine example of the esteem in which the Palace's staff are held took place 50 years ago, when part of the hotel team from St. Moritz was summoned to the ancient capital of Persepolis in Iran. Here they joined staff from the Parisian restaurant Maxim's and the Hôtel de Paris in MonteCarlo to cater for the five-day lavish celeb-

rations organised by the Shah of Iran to mark the 2,500 years of the Persian Empire.

Described at the time as 'the greatest party on earth' , the October 1971 event was attended by emperors, kings, queens, sheikhs and presidents from around the world. Architects and interior designers spared no expense in creating 50 opulently appointed tent-like suites for VIP guests, arranged in a star shape, as well as a large tented banquet hall. Six hundred guests attended the five-course grand banquet. Other activities included a son et lumière show and a choreographed parade of Iranian soldiers in period costume.

Dinner in the tented 'Banqueting. Hall' with royalty and heads of state.. (Photo Badrutt's Palace Hotel Archive).

SLIM AARONS

THE PHOTOGRAPHER OF THE RICH, THE BEAUTIFUL & THEIR CARS

Slim Aarons was more than a photographer – he was a chronicler of the most glamorous moments of the post-war era. His photographs show the world of the rich and famous, often in the company of magnificent yachts, imposing villas and luxurious cars. British classics in particular were a symbol of elegance and prestige in Aaron's imagery.

Members of a famous Russian emigre family, Prince and Princess Trubetzkoy on the Riviera, standing with their pet dogs next to an unusually painted mini. (Photo by Slim Aarons/ Getty Images, ca. 1973)

To look at Slim Aarons' photographs is to enter a world of luxury and effortless elegance. Aarons' famous motto was that he photographed attractive people doing attractive things in attractive places. And he did this masterfully. His iconic photographs capture not only the exclusive lifestyles of high society, but also their penchant for luxurious automobiles. British classics such as Rolls-Royce, Bentley and Aston Martin were ubiquitous in his images. For many of his models, the car was not just a means of transport, but an indispensable accessory, an expression of their status and style.

Slim Aarons had an unparalleled ability to stage vehicles and integrate them harmoniously into the opulent backdrops of palaces, private beaches and exclusive resorts. Through Aarons' lens, these cars became silent protagonists, telling stories of glitz and glamour. Today, Slim Aarons' works are coveted collector's items, documenting an era of opulence and elegance. His photographs are a window into a bygone world where beauty and wealth were inextricably linked – and where British luxury cars were the indispensable companions of an enviable lifestyle.

Photographer Slim Aarons (right). on board a yacht off Capri, Italy, September 1968.

(Photo by Slim Aarons/Hulton Archive/. Getty Images)..

TEN CARS TO APEAR RICH

You don't have to dig deep into your pocket to own a vehicle that exudes luxury, elegance and affluence. These vehicles offer an excellent opportunity to afford a touch of luxury without having to pay the price of brand new premium vehicles.

1. Jaguar XJ (2003–2009)

The Jaguar XJ is the epitome of luxury and refinement. With its elegant design and distinctive grille, it looks like a real status symbol. Used XJs are available from around 10,000 Swiss francs, depending on condition and mileage. Special features: High-quality interior with wood trim and leather seats, plenty of comfort and a luxurious ride.

2. Aston Martin DB7 (1994–2004)

With its sporty yet elegant design, the DB7 still looks luxurious today. Used examples can be found from around 30,000 francs. Special features: Elegant interior, craftsman-ship and a sporty engine. The DB7 is a car enthusiast's dream and still looks exclusive.

3. Rolls-Royce Silver Spirit (1980–1999)

Rolls-Royce is the epitome of luxury. The Silver Spirit offers a majestic and impressive design. A well-maintained model is available from around 25,000 francs. Special features: Superb craftsmanship, generous interior space and a sense of 'time-honoured' luxury.

4. Bentley Continental GT (2003–2011)

The Bentley Continental GT is a true luxury car with an elegant, sporty design and immense performance. The Continental GT is available used from around 30,000 Swiss francs. Special features: Stunning interior, powerful W12 engine, signature Bentley silhouette.

5. Jaguar XK (1996–2006)

The Jaguar XK is a stylish, sporty coupé that is both elegant and dynamic. Good examples can be found from around 15,000 francs. Special features: Elegant design, powerful V8 engine, quality craftsmanship and a touch of British luxury.

6. Land Rover Range Rover (1994–2002)

Range Rover is the epitome of British luxury, especially when you think of the P38 model. The SUV still looks majestic today and is a real eyecatcher. Available used from around 10,000 francs. Special features: High ground clearance, luxurious interior, striking silhouette, ideal for off-roading.

7. MGB Roadster (1962–1980)

The MGB has a classic charm associated with British style and a certain exclusivity. A car for those who want to make a sporty yet elegant impression. Available from around 10,000 francs. Special features: Open-top driving in classic roadster style, beautiful design and sporty handling.

8. Jaguar S-Type (1999–2008)

The Jaguar S-Type has an elegant design that epitomises British luxury. The blend of classic styling and modern technology makes it an excellent choice. From around 8,000 francs on the used market. Special features: Comfortable, stylish and quiet. The S-Type is the epitome of luxury and offers an exceptional driving experience.

9. Aston Martin V8 Vantage (2005–2017)

The V8 Vantage combines sleek design with pure British luxury. Today, models are available from around 35,000 Swiss francs. Key features: Powerful V8 engine, hand-crafted interior and distinctive exhaust note. The Vantage remains a symbol of exclusivity and style.

10. Bentley Arnage (1998–2009)

The Arnage embodies classic British luxury with a powerful presence. Wellpreserved examples can be found from around 35,000 francs. Key features: Twin-turbo V8 engine, opulent leather interior and traditional craftsmanship. The Arnage offers an unparalleled blend of performance and comfort, making it a timeless statement of prestige.

RICHARD BRANSON

AND HIS HUMBER SUPER SNIPE

(Neville Marriner/ANL/Shutterstock)..

Richard Branson, founder of the Virgin Group, is known for his unconventional lifestyle and adventurous spirit – traits that are reflected in his choice of car. Among the remarkable cars he has owned, the Humber Super Snipe stands out. This luxurious British limousine accompanied him in his younger years and symbolises Branson's admiration for British engineering. The Humber Super Snipe was a top-of-the-range model in the Humber range, which was renowned for its elegant and rugged cars in the mid-20th century. Produced from 1938 to 1967, the Super Snipe was distinguished by its generous proportions, comfortable interior and powerful straight-six engine. It was regarded as an upper-middle-class saloon, offering a combination of refinement and reliability that was unrivalled at the time.

Branson's association with the car also speaks to the versatility of the Super Snipe. It was both a status symbol and a practical vehicle that Branson used for his early ventures. Although Branson later favoured futuristic vehicles such as the Gibbs Aquada or the Fisker Karma, the Humber Super Snipe remains a nostalgic highlight. For fans of classic British cars, it is an often overlooked gem that epitomises the design and engineering skills of its time.

Billionaire Richard Branson with his. Humber Super Snipe convertible outside. his home in Hertfordshire, 1986..

ROSEMARIE KANZLER

ONE OF THE WEALTHIEST WOMEN IN THE WORLD

Rosemarie Kanzler wearing. a leopard-print bodysuit by Valentino, matching shoulder bag, fur mittens;. stepping into her leopard-print. interior Land-Rover; St. Moritz, 1968.

((Photo by Henry Clarke/. Condé Nast via Getty Images).

Rosemarie Kanzler was a remarkable figure who rose from humble beginnings to become one of the wealthiest women in the world. The daughter of a Zurich builder, she quickly attracted attention with her charm and married five times, accumulating a significant fortune over the years. With her keen eye for investments, she acquired luxury properties in London, France, Greece, and Argentina. Her wealth afforded her a life of luxury, surrounded by precious artworks and exclusive social circles. Kanzler was known for her lavish parties, where she regularly hosted members of high society as well as Hollywood stars, royalty, and business elites. In the 1960s and 1970s, she was a frequent guest in St. Moritz, often seen at prominent social events. Her life reflects the image of a woman who knew how to immerse herself in the world of the rich and powerful and leave a lasting impact.

BILLIONAIRE LIFESTYLE FILMS

Die 80er Jahre waren geprägt vom wirtschaftlichen Aufschwung und einer Kultur, die den Glamour der High Society feierte. Hier sind zehn Filme, die uns in diese Zeit zurückversetzen und den Geist von Reichtum und Exzess transportieren.

1. Wall Street (1987)

Dieser Klassiker von Oliver Stone zeigt die Gier und Machtspiele der Finanzwelt.

Gordon Gekko, gespielt von Michael Douglas, verkörpert den skrupellosen Aufstieg, mit dem legendären Satz: «Greed is good». Neben Luxusbüros, goldenen Uhren und teuren Anzügen ist auch ein Bentley S3 im Film zu sehen.

2. American Psycho (2000)

Patrick Bateman (Christian Bale), ein Investmentbanker der 1980er, führt ein luxuriöses Leben in Manhattan, das von Designeranzügen, exklusiven Restaurants und teuren Uhren geprägt ist. Protagonist im Film: ein Jaguar XJ6.

3. The Wolf of Wall Street (2014)

Martin Scorseses Meisterwerk über Jordan Belfort (Leonardo DiCaprio) ist der Inbegriff von Dekadenz. Yachten, teure Autos, exzessive Partys und endlose Bündel Bargeld. Mit dabei sind auch einige britische Klassiker, z.B. der gelbe Jaguar E-Type Series I von 1962.

4. Scarface (1983)

Al Pacino spielt Tony Montana, einen kubanischen Einwanderer, der in der Unterwelt von Miami zu Reichtum gelangt. Goldene Revolver, massgeschneiderte Anzüge und eine Villa mit Marmorböden zeigen seinen Luxus – der Film ist eine Parabel auf die Exzesse des schnellen Aufstiegs. Mit dabei ein Rolls-Royce Silver Shadow II von 1978.

5. Trading Places (1983)

Diese satirische Komödie mit Eddie Murphy, Dan Aykroyd und Jamie Lee Curtis zeigt die Gegensätze von Armut und Reichtum durch eine Wette zweier Banker. Ein absoluter Klassiker mit einem 1968er Rolls-Royce Phantom V in der Hauptrolle.

6. Pretty Woman (1990)

Edward Lewis (Richard Gere) lebt den Traum eines erfolgreichen Geschäftsmannes in Los Angeles – er fährt einen 1989er Lotus Esprit und logiert in den besten Hotels. Die romantische Geschichte macht den Film zum zeitlosen Klassiker.

7. Casino (1995)

Martin Scorseses Epos über Las Vegas zeigt Sam «Ace» Rothstein (Al Pacino) und sein luxuriöses Leben inmitten von Glücksspiel, Macht und Korruption. Im Film zu sehen: ein 1978er Rolls-Royce Silver Shadow II.

8. Arthur (1981)

Arthur Bach (Dudley Moore) ist ein reicher Erbe, der sein Vermögen mit Party und Luxus verschwendet. Der Rolls-Royce Silver Wraith seines Chauffeurs Hobson ist ein Markenzeichen des Films.

A GLIMPSE OF THE BILLIONAIRE LIFESTYLE

Mar-a-Lago (1967).

(Image courtesy of federal HABS–Historic American Buildings Survey in Florida project).

Taken in the 1980s, this iconic image of Donald Trump with his Rolls-Royce embodies the essence of luxury and success. Set against the lush backdrop of his Mar-a-Lago estate in Florida, the photograph highlights Trump's affinity for high-end British automobiles. The car, presumably a Rolls-Royce Silver Cloud, is a masterpiece of midcentury design, renowned for its timeless elegance and handcrafted quality. Trump's choice of vehicle reflects his penchant for classic, prestigious brands and is in keeping with his image as a billionaire businessman. Mar-a-Lago, now famous as both a private residence and exclusive club, provided the perfect setting for this display of wealth and status. The property is approximately 10,000 square feet and sits on 35,000 square feet of land between the Atlantic Ocean to the east and the Atlantic Intracoastal Waterway to the west. The building has been designated a National Historic Landmark by the US Department of the Interior and has been owned by Donald Trump since 1985.

Donald Trump with his Rolls-Royce Silver Cloud.

(Photo by Ted Thai /Polaris)

Donald Trump's Mar-a-Lago. Club - Palm Beach, Florida (Alamy)

Fabelhafter Service, atemberaubende Aussicht auf die Engadiner Bergwelt und den St. Moritzer See im Herzen von St. Moritz!

Seit über 120 Jahren heisst das Hotel Schweizerhof im Herzen von St. Moritz Gäste aus aller Welt willkommen. In 82 Zimmern und Junior Suiten - viele davon mit einzigartigem Blick auf die Engadiner Bergwelt und den St. Moritzer See - geniessen unsere Gäste an 365 Tagen im Jahr eine unvergessliche Zeit im Engadin.

Herzlich Willkommen im Hotel Schweizerhof St. Moritz

MEET CONCORDE’S MILLION MILE MAN

Record-breaking Fred Finn flew millions of miles and 718 times in the Concorde –in our exclusive interview, he talks about his experiences and his new book ‘Sonic Boom’.

Fred, why did you fly so many Concorde flights in the first place?

The Concorde was my bus to work. I could leave New York in the morning, land in London and catch a flight to Nairobi the same day. It saved me time and my company money. My work involved licensing companies in developing countries to manufacture products locally. That meant frequent trips to places like Kenya, and because of the exchange rate, I could buy Concorde tickets in Nairobi, for example, for only $400 extra, the Concorde supplement being 20% of first class. That was still a lot of money, but it would have cost a lot more in Europe or in the USA.

What made the Concorde so special compared to other aircraft?

A Concorde flight was like nothing else. The flight from New York to London took just under three hours, sometimes as little as 2 hours and 55 minutes. You flew up to 60,000 feet, at the edge of space, where the sky turned black. From below, a 747 looked like a toy plane flying backwards. The take-off was exhilarating – 250 miles per hour, no bumps, no noise, just smooth acceleration. It wasn't just the speed, it was the whole experience.

Was the Concorde experience truly that exclusive?

Completely. Imagine sipping champagne in a private lounge, your coat already taken care of, and menus crafted by a world-class chef like Anton Mosimann. That level of service doesn’t exist today.

I've seen you in various pictures with Anton Mosimann, who was also a special guest at the BCCM. What connection do you have with him?

Oh, I've known him for ages when he was at the Dorchester in London. He was the youngest chef to bring two Michelin stars to the hotel. I linked him to the catering director of the British Airways Concorde fleet and also recommended Anton to Princess Diana. He later invited me to be a founding member of his restaurant.

Tell us about your new book, 'Sonic Boom'.

It's a collection of stories from my travels and Concorde days. I wanted it to feel authentic, so I worked with a ghostwriter to capture my voice and make it commercially sound. It's filled with anecdotes about people I met and adventures I had. The reviews so far have been very good, which makes me very happy.

The upcoming BCCM theme is 'Billionaire.' Did you meet any billionaires while flying Concorde?

Oh, plenty. Richard Branson, for example. He asked me for my advice on what should Virgin Atlantic be putting on their aircrafts when they started their flights. We became good friends, and I took him to fly with me as my guest with the Red Arrows acrobatic team. Concorde was a hub for fascinating people from all walks of life.

In several photos, you're seen with luxury cars like Rolls-Royce and McLaren. Were those your cars?

Yes, many of them were mine, cars have always been a passion. I had an Austin 7, a Wolseley, a Morris Eight, a Triumph D, a Jaguar XK120, and even a Lamborghini Countach – though that was the worst car I ever drove! I also drove for McLaren in certain events. Ron Dennis let me drive the McLaren F1, and I even hit over 200 miles per hour.

Do you have a favorite memory from your Concorde journeys?

Oh, there are so many. I drove for McLaren once in the British Grand Prix celebrity race. In the evening, we all went to this hotel and Ayrton Senna was there. And he said he had to go. I said, “Why do you have to leave?” “Well, because my airport is closing.” I'd never heard of an airport being closed and then I realised it was his private airport ... there's a story about him being stopped for speeding on the way to Heathrow. The police asked him: “Who do you think you are, Nigel Mansell?” Senna just laughed and said: “No, I'm much better than him!”

Looking back, what does travel mean to you?

Well, just everything. I've been used to it since I was 18 years old. I don't know what else I'd like to do. It was never just about luxury. It's about the stories, the people, every journey has left its mark. I still love to share these experiences through lectures and my book. Travelling is my life, and I wouldn't trade it for anything.

IN MEMORIAM: IAN CAMERON

It is with great sadness that we remember Ian Cameron, an exceptional designer and valued member of the British Classic Car Meeting St. Moritz jury. Known for his influential work in the automotive world, Ian Cameron was not only a creative genius but also an exceptionally warm and kind man. His loss leaves a void that cannot be filled.

Ian began his career at Ford before moving to BMW, where he was instrumental in designing the legendary E39 generation of the BMW 5 Series in the 1990s, as well as the E36 5 Series and the aluminium structure and body of the classic Z8. At BMW, Ian was also responsible for the design of the Range Rover L322, the series that brought that Range Rover in the modern world.

His talent later took him to Rolls-Royce, where as Design Director he was in charge of creating the new products destined to be built in Goodwood, after this Rolls-Royce was bought by BMW with the aim of bringing it completely up to date. Under his leadership, a new era of luxury was born, with iconic models such as the Phantom VII, launched in 2003, its Drophead and Coupe versions, and the elegant Rolls-Royce Ghost. These cars redefined modern luxury and were the most successful models ever to be graced by the Spirit of Ecstasy.

His work will be studied in Design and Marketing schools as an example of reviving brands with a long and illustrious tradition of excellence and timeless elegance with thoroughly modern products perfectly in line with their heritage.

As an Englishmen living in Bavaria, he perfectly embodied style and precision.

Beyond his professional achievements, Ian was a man of humility and kindness. His unparalleled sense of style and passion for timeless design – together with his irresistible sense of humour – not only shaped the automotive industry, but inspired all who had the privilege of working with him. As a BCCM juror, Ian always brought an eye for the extraordinary and was generous in sharing his expertise and stories. We learned so much from him – and learning has never been so enjoyable.

We remember Ian Cameron not only as a master of his craft, but as a friend whose smile and warmth will be forever missed. His vision will live on in every car he designed – and in our hearts.

For the BCCM St. Moritz, Marco Makaus, Jury President and Peter Egli, Chairman

THE GOLDEN ROLLS-ROYCE OF THE SULTAN OF BRUNEI

This stunning car is a bespoke RollsRoyce Silver Spur II, fully gilded and uniquely designed as the Sultan of Brunei's state car. The car is richly decorated with gold leaf, including the bodywork, wheel rims and even the radiator grille. A striking feature is the elaborate thronelike structure on the roof, which is used for special occasions such as royal processions. The Sultan of Brunei, known for his extravagant lifestyle, owns one of the world's largest private car collections with over 7,000 rare and exclusive vehicles. This Rolls-Royce represents the pinnacle of luxury and opulence only possible in Brunei. It is valued at an incredible $14 million.

The Sultan's collection is legendary, with a breathtaking array of British automotive masterpieces. It includes over 600 Rolls-Royces, making it the largest private fleet of the marque in the world. His penchant for bespoke and limited edition models has also led to unique commissions from Bentley and Aston Martin. Rare classics, bespoke saloons and even one-off sports cars such as the Aston Martin V8 Vantage Special Series are all part of this unrivalled range. Many of these cars have been made exclusively for the Sultan, showcasing the very best of British craftsmanship and engineering.

The Wedding of the Crown Prince of Brunei Darussalam. . (Photo by Mark Cuthbert/ . UK Press via Getty Images).

THANK YOU DONATOREN

APOTECA PIZ OT Gian Battista Camenisch, Samedan

AUTO & METALLBAU PFISTER AG Urs Pfister, Samedan

BÄCKEREI BAD Peter Allenspach, St. Moritz

BÄCKEREI-CONFISERIE RICHNER AG Familie Richner & Team, Veltheim

G. BIANCHI AG Paolo Bianchi, Zufikon

CHÄS & CO. Bergdietikon

DUTTWEILER AG Gian Andrea Duttweiler, Samedan

ELEKTRO KOLLER AG Samuel Schäfli, St. Moritz

ENDER SPORT TREND FASHION AG Claudio Ender, St. Moritz

FREY COMESTIBLES Joel Fonseca, St. Moritz

GERONIMI / LA CURUNA ENGADIN Comestibles, Fabio Tempini, St. Moritz

GIAN CARLO CAVIEZEL AG Bauherrenvertretung / Gesamtleitung, Malans

GRAUBÜNDNER KANTONALBANK St. Moritz

JENNY BEVER SA Luca Jenny, Bever

LA GUSTAIOLA SA Corinne Denzler & Michele Marinari, Rotkreuz

MAISON TRUFFE AG Stäfa

NESPRESSO PROFESSIONAL SUISSE La Tour de Peilz

D. MARTINELLI AG Maurizio Pirola, St. Moritz

PROMO.CH AG Matthias Draeger, Uster

RBT AG Enrico Joos, St. Moritz

ALFRED M. RIEDERER AG Sanitär-Heizung, St. Moritz

RITTER SCHUMACHER AG Architekten

ROMANTIK HOTEL MUOTTAS MURAGL St. Moritz

SAVIVA AG Brunegg

SEMADENI FOOD & BEVERAGE AG Noemi Samadeni S-chanf

SENNEREI PONTRESINA Christoph Wüthrich, Pontresina

HOTEL STEFFANI St. Moritz

TEEHAUS RONNEFELDT Frankfurt

G. TESTA + CO. Markus Testa, St. Moritz

TRANSGOURMET VALENTIN Pontresina

WEITA AG Aesch

IMPRESSIONS BCCM 2024

by Pietro Martelletti

Davide De Martis & Rosario Liberti

Daniel Hope KATIE MELUA Camille O’Sullivan

Helge Schneider GREGORY PORTER James Gruntz

DIANNE REEVES Andreas Vollenweider ZAZ

Christian Sands LUDOVICO EINAUDI Jesus Molina

CHINA MOSES Stefan Rusconi ELIANE ELIAS

Nduduzo Makhathini NIGEL KENNEDY and many more …

3.– 27. JULI 2025

throw you in the direction of travel. Increased torsional stiffness defies these forces. You’re set like a pillar, holding the cars position before you look to explode away. The apex fading in your rear-view mirror.

Official government fuel consumption figures in liters/100km (mpg) for the Aston Martin Vantage V8 Coupe: WLTP Low 22.3 (12.7); WLTP Medium 11.8 (23.9); WLTP High 9.8 (28.8); WLTP Extra High 10.4 (27.2); WLTP Combined 12.1 (23.3). WLTP CO2 emissions 274 g/km (NEDC Combined CO2 - for information only 274 g/km). Urban RDE trip NOx 85.8 mg/ km, PN 9e11; Complete RDE trip NOx 85.8 mg/km, PN 9e11. PEMS ID: 09-SCF-0028-0; TA Number: e9*KS18/858*11451*00.