Sportz Business Insights Magazine, June 2019

www.sportzbusiness.com

JUNE 2019|` 80

SPORTZBUSINESS I N S I G H T S R.N.I. No: DELENG/2019/77377 l VOL 1 l ISSUE 6 l TOTAL PAGES 48 l PUBLISHED ON 1ST OF EVERY MONTH

BHAJJI SPORTS MAKING WORKOUT FUN GURPREET SINGH BATRA GSB ACADEMY THE WELLNESS CLUB GYM PROGRAMMED FOR RESULTS

VEGAN SUPPLEMENTS CRUEL-FREE ROAD TOWARDS FITNESS

SEI SAUR ENERGY INTERNATIONAL

Publishing Group

EDITORIAL

EDITOR MANAS NANDI manas@sportzbusiness.com HEAD MARKETING AVIJIT LAHIRI avijit@sportzbusiness.com SUB EDITOR KUMAR ABHINAV abhinav@sportzbusiness.com

water and eating a balanced diet, you will make the most of your athletic talents and gain more strength, power, and

endurance when you train. Further there are lot of specialised sports and fitness nutrition products available in the market.

Global Sports Nutrition Market is expected to grow with over 9.50% year on year. Increasing demand for various kinds of energy drinks, dietary supplements and energy bar among sports person and body builders will propel the sports nutrition market. Moreover, the grow-

ing urbanization backed by increasing per capita income in various emerging countries including China, India and Brazil, Argentina and

MANAGER ADVERTISING ARNAB SABHAPANDIT arnab@sportzbusiness.com

Sports drinks accounted the highest share in the sports nutrition market

WEB DEVELOPMENT MANAGER JITENDER KUMAR WEB PRODUCTION BALVINDER SINGH SUBSCRIPTIONS PRIYANKA BHANDARI subscription@sportzbusiness.com MANAGER FINANCE KULDEEP GUSAIN Sportz Business Insights is printed, published, edited and owned by Manas Nandi and published from 303, 2nd floor, Neelkanth Palace, Plot No- 190, Sant Nagar,East of Kailash, New Delhi- 110065 (INDIA), Printed at Swastika Creation 19 DSIDC Shed, Scheme No. 3, Okhla Industrial Area, Phase-II, New Delhi- 110020 Editor, Publisher, Printer and Owner make every effort to ensure high quality and accuracy of the content published. However he cannot accept any responsibility for any effects from errors or omissions. The views expressed in this publication are not necessarily those of the Editor and publisher. The information in the content and advertisement published in the magazine are just for reference of the readers. However, readers are cautioned to make inquiries and take their decision on purchase or investment after consulting experts on the subject. Sportz Business Insights holds no responsibility for any decision taken by readers on the basis of the information provided herein. Any unauthorised reproduction of the magazine content is strictly forbidden. Subject to Delhi Jurisdiction.

Cover Image: "Designed by yanalya / Freepik"

JUNE 2019

When you give your body the right fuel by drinking enough

SUB EDITOR JAYITA SARDAR jayita@sportzbusiness.com

DESIGN HEAD SANDEEP KUMAR

04

A

thletes who want a winning edge need the right nutrition.

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 06

African countries will propel the sports nutrition products demand in the near future. last year, and hopefully will keep dominating the market over the next couple of years. Sports supplements is the fastest growing category of sports nutrition. Demand for sports supplements is attributed to rising health consciousness and purchasing power of individuals.

Sports nutrition products are consumed as sports and fitness nutrition products to enhance athletic performance, it includes minerals, vitamins, amino acids, herbs. Due to shift in consumers' preference towards self-grooming outlook and fitness trend, nutrition supplements had gained higher popularity among younger generation, sports person and fitness enthusiast working adults. Furthermore, the ongoing trend of joining gyms and bodybuilding centres encourages consumers to buy protein supplements products to boost body immune system and build muscles, hence rising the demand of sports nutrition products.

Sports nutrition is the foundation of athletic success. It is a well-designed nutrition plan that allows active adults and athletes to perform at their best. It supplies the right food type, energy, nutrients, and fluids to keep the body well hydrated and functioning at peak levels.

A sports nutrition diet may vary day to day, depending on specific energy demands.

This industry is currently at an infectious point globally as there is a lot of research going into it. Well this is a good sign for the entire fraternity.

Happy reading!

ManasNandi manas@sportzbusiness.com

CONTENT

12 TRENDS

SMART SHOES LAYING ROAD FOR AN INNOVATIVE FUTURE OF FOOTWEAR

12 18

16 ENTREPRENEUR

GURPREET SINGH BATRA, A STANDALONE MENTOR IN INDIA TALKING ABOUT ANABOLIC STEROIDS

18 APPARATUS

AN OVERVIEW OF INDIAN RACKET SPORTS

22 EQUIPMENT

CARDIO-VASCULAR EXERCISE EQUIPMENT: AEROBIC STEPPER

28 CHECKMATE

BHAJJI SPORTS MAKING WORKOUT FUN

30 GYM'S CORNER

32 STUFF

34 FIELD

36 APPARATUS

GYM PROGRAMMED FOR RESULTS

BEST FOOTBALL ACADEMIES IN INDIA

38 STUFF

CREATINE ENHANCING MUSCLE VOLUME AND STRENGTH

VEGAN SUPPLEMENTS: CRUEL-FREE ROAD TOWARDS FITNESS

22 30

THE ESSENE OF SAFETY GEARS IN ONTEMPORARY SPORTING CULT

42 LAUNCH

FLIPKART TO INTRODUCE A FITNESS AND SPORTS BRAND VOL 01 l ISSUE 06 | SPORTZ BUSINESS INSIGHT

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MYTEAM11 TO SPONSOR INDIA WEST INDIES SERIES Myteam11 has been announced as the title sponsor of the upcoming series between West Indies and India.

The commercial and marketing director of Cricket West Indies, Dominic Warne said, “We know that sports fans and cricket fans in particular are exploring additional ways to grow their engagement with the sport they love.

Myteam11’s sponsorship gives fans a new means to get involved with all the action throughout India’s tour of the West Indies.

The series will be full of excitement across all three formats of the game pitting the world’s most followed team, India against every cricket fans second favorite team and the heartbeat of the Carribean, the West Indies.

This partnership demonstrates the appeal of the West Indies cricket brand

far beyond Carribean shores.”

Commenting on the partnership, the CEO of Myteam11, Vinit Godara stated, “Myteam11 is not only one of the largest fantsy platforms and dream project but is more of mode for users to achieve their dreams.

The growing relationship between our users and the platform motivates us to always offer them something new and indispensable.

After multiple modes and multiple languages, we have another good news for our users, in terms of Title sponsorship of India Vs. West Indies series. We believe that this collaboration will just not help us reach our new milestones and uncover new potentials for the platform but will also make Myteam11 is a bigger brand name.”

Sinjit Sihag, the COO of the online gaming startup added, “We always strive to be the first when it comes to introduction of something innovative or unique.

Through this tie-up Myteam11 will become the first ever fantasy sports platform to become the title sponsors of a series and targeting an international series in the first go will surely add another feather to Myteam11’s cap of success.”

SUBROTO CUP PARTNERS WITH AJNA HOLDING

POLISH SPORTSWEAR BRAND 4F TO ENTER INDIA

Subroto Cup declared their landmark partnership with Ajna Holding. The aim of the venture is to make the tournament more data and competition oriented.

Subroto Cup will be organizing their 60th edition this year. The governing body of the competition is trying to expand their presence across Asia. Using the aid of Ajna, Suboroto Cup is interested in lifting the tournament to international standards.

Ajna will provide end to end competition management through its dedicated web portal and an app which will track player development, manage fixtures, provide match insights and drive registrations.

The company is claiming this to be the first of its kind initiative in India. This will hold the distinction of the largest youth tournament to go digital on international level.

The inter-school championship has seen the rising of many iconic players. Some of them are Sunil Chetri, Baichung Bhutia, Shyam Thapa.

Polish Sportswear Company, 4F is all set to test the water in Indian market. Initially, they will try to gauge the market through online selling. Business Standard reported yesterday, 4F will probably approach national sports clubs first. After that, they will aim for consorting with Olympic Committee.

This Polish company is headquartered in Krakow and associated with many internationally renowned sportsperson.

They have Lukasz Kubot, a Polish Tennis player, Czech sprinter Patrik Storm, Alpine Skier, Karlina Garmatniece and Dumble Olympian Luger Ulla Zirne as their brand ambassadors.

Besides having a retail driven market in Poland, they also enjoy a significance presence in Austria, too.

Igor Klaja, the owner of 4F has told Business Standard, “For the initial foray, we will first focus on online sales and see how the market responds. First, we need to understand the market and consumer behavior here. Thereafter, we may opt for a brick-and-mortal model as well.”

For their Indian stint, they are teaming up with Ace Turtle, an omni-channel platform. They are responsible for operation, distribution, marketing and sales of this brand.

4F is expanding rapidly in Asian market. This year alone, they entered Japan, Taiwan and Thailand. They are also planning to enter 10 other countries including UAE and Russia.

4F registered a 25% growth rate in the past few years. It is also hoping new development in India will translate to 25% growth after 2020.

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MDFA SIGNS PARTNERSHIP DEAL WITH VECTOR X As the new MDFA Season of 2019-20 is all set to come, The Mumbai District Football Association (MDFA) has signed a new partnership deal with the Jalandhar based sports goods manufacturing brand Vector X for delivering all requisites of the season including footballs balls.

In a media interaction, Udyan Banerjee the General Secretary of MDFA informed the media that,“The MDFA has recently signed an MOU with the Jalandhar-based sports company Vector X, who would provide all the necessary equipment including footballs for the conduct of all the MDFA Division League matches and also the Youth leagues,“.

Esteemed personalities from across the several sectors of sports including Sameer Mehta, Country Head, Soccer International Pvt. Ltd., Vector X, Dara Matharu, Brand Manager, Vector X, Souter Vaz. Hon. General Secretary, WIFA, Banerjee and Shodhna Shetty, Treasurer, MDFA and other MDFA Executive Council members were present at the time of this business merger.

Sameer Mehta mentioned, “Our company is mainly dedicated towards

the development of grassroots football.

I am proud that Vector Xi is associated with Mumbai football. We are already in partnership with a couple of other football districts like Sikkim, Manipur and Punjab and we will gradually move to other football playing cities.”

Later Banerjee also added that the India’s leading sports goods manufacturing brand, Vector X has also agreed to supply whole kit to all Mumbai teams (Junior to senior) which take part in the National and District level tournaments. Extending more support to the regional (Mumbai) team coaches, they will also equip them

with better training equipment.

“We have tested the quality of the Vector X footballs and the players and coaches are happy with them. That prompted MDFA to sign the new deal,” Banerjee pointed out.

Delivering quality –assured sports goods to the local clubs and teams participating in the tournament, the company also ensure to offer them sports goods at an reasonable rates. Clubs and teams participating in the tournament will be informed about the facility through their circulars.

Banerjee admitted that MDFA and Vector X have a 3-year understanding and would look for a longer partnership.

BUDWEISER SEALED WOMEN’S INT'L CHAMPIONS CUP DEAL

FIFA INTRODUCES SPORTS MANAGEMENT PROGRAMME

Budweiser has announced their partnership with Women’s International Champions Cup Deal, an annual pre-season soccer tournament.

An agency called Relevant Sports Group acted as an intermediary in this. With the confirmation of this deal, Budweiser took a few steps forward to expand its sports portfolio.

This women’s ICC is scheduled to take place in August in US. Four of the world’s soccer teams are going to compete against each other at North Carolina’s Sahlen’s Stadium.

Nick Kelly, the head of US sports marketing for AnheuserBusch InBev said, “We are very excited to partner with the Women’s ICC to celebrate the summer of women’s soccer.

The tournament is the perfect platform to not only showcase international talent but to bring more awareness around the game here in the US.” Charlie Stllitano, the executive chairman of RSG added, “Budweiser wowed us, not only with their desire to grow the sport of soccer, but their commitment to be in the women’s game. The women’s ICC is a world-class tournament and we are proud to be partnering with a world-class brand who shares our vision for the tournament.”

The International Regulatory body of world football, FIFA will offer a Six-month executive sports management programme in association with the International Centre for Sports Studies. The progammmes are devoted to the working professionals in Navi Mumbai.”The recent growth in sports industry in India has provided immense opportunities to both players and non-playing professionals to make a career. Our partnership with FIFA/CIES has come at a crucial time where our country is all set to see a stupendous growth in sports industry,” Padmakshan Padmanabhan, Director (Sports) at Mahatma Education Society, told reporters.Founded in 2004, the FIFA/ CIES International University Network has presence in 15 countries including Spain, Brazil, Argentina, South Africa and India will be the 16th.Starting in September this year with its first batch, the sports management programmes will focus on the key objectives of improving sports skills set of several sports manager deputed at several level of federation, clubs, government and municipal entities, and other small sports institutions.In order to deliver the programmes an international level of perfection, professors from across the sports industry are invited to coach students.

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SUNIEL SHETTY IS INVESTING IN SQUATS, A FITNESS STARTUP Bollywood actor Suniel Shetty has reportedly made an investment in SQUATS, a fitness startup. The Pune-based company is his second endeavor of this kind. Earlier he made an investment in a men’s grooming startup called Beardo.

SQUATS started its journey on Facebook as an online community providing solution to the challenges of fitness community in 2016. The current worth of SQUAT is estimated at 350 crore. The startup now claims of over 70,000 fitness transformations. Their community has over 500,000 members. Their mobile app, Fittr has been downloaded 200,000 times since its inception in September of 2018.

The cumulative revenue of the company has touched 8.5 million.

Jitendra Chouksey, the founder of the company said, “Suniel has continuously has set new benchmarks in his acting career, business and fitness. His success across domains is driven by the clarity

of his vision. Even at 58, he is fitter than most people in their mid-20s. This coming together of mutual synergies is testament to the strength of our company’s resultoriented approach to fitness.”

The actor commented on the venture saying, “In today’s time, when all kinds of false information about fitness is common,

there is a critical need for companies like SQUATS, which address the issues of trust and credibility in the Indian fitness space, focusing on ‘balancing quantified nutrition with weight training.’ I truly believe in the vision and approach of its founding team, and its future growth potential as India’s preferred fitness brand.”

DAZN GETS MEDIA RIGHTS FOR WOMEN’S WORLD CUP

US T20 LEAGUE WILL BE LAUNCHED IN 2021

DAZN, the global sports streaming platform has entered into a sub-licensing partnership with SportA. Under the agreement, the OTT service will broadcast women’s world cup matches to its German subscribers.

According the deal, DAZN is going to broadcast 26 live throughout the tournament.

The world championship will start from next month in France. They will also broadcast every game featuring the German national team and from quarter-final every match onward.

On top of all the matches, DAZN has agreed to show postmatch highlights from all the 52 games on its soccer platform Spox and Goal which will create highlight packages for their respective social media channels.

James Rushton, the chief revenue officer of DAZN said, “With this unprecedented level of interest, we are giving fans in Germany extensive coverage across our bands.

With 26 live matches, every one featuring the German team and highlights of all 52, we will also produce exclusive interviews and feature content across all platforms to take fans closer to the biggest and brightest star athletes.

The month-long tournament, featuring favorites from US, Germany and England, looks set to raise the bar for the women’s game, and it will be a great addition to our summer line-up of stellar international football.”

USA cricket has chosen American Cricket Enterprises as its strategic partner to promote US T20 in the country. The organization is backed by The Times of India’s Satyan Gajwani, Vineet Jain and Willow TV founder Sameer Mehta and Vijay Srinivasan. A news report by Economic Times revealed many details on the development of the sport in the country. USA Cricket wishes to enter the biggest sport business market in the world. The attempt began with a multi-stage evaluation that begun in the November of 2018. There can be a domestic investment of 1 billion over 10 years, according to the industry experts. If that happens USA Cricket- ACE collaboration will be most ambitious project in the arena of American cricket. “Times acquired Willow in 2016, with a vision to make cricket a mainstream sports in America. With a world-class T20 league, we will make cricket a prominent sport in the country and a competitive sport in the global cricket. We want to develop a lasting institution that brings to the US the excitement and passion of cricket, enjoyed by billions of people globally.

True grassroots development of any sport takes decades and we are excited and committed to play a role in developing world-class cricket in America.” The launch of the new US T20 is scheduled in 2021. ACE has already started the infrastructural process in America. Gradually, national teams for men and women and forming of major league teams will begin after that.

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CHAHAL AND HTS JOINTLY LAUNCHED CHEQMATE Cricketer Yuzvendra Chahal introduced CheQmate, a lifestyle brand on Tuesday.

He consorted with High Times Solution, a sports and entertainment management company in this venture.

Yesterday, in Gurugram the event took place. Cricketer Chahal displayed his carefully crafted launch agenda at the program. Other renowned attendees of the event included former cricketer Ashish Nehra, former hockey player Yogita Bali, Justice Ravendra Jain, Jagdeep Singh, IAS (Special secretary Finance, Government of Haryana), Dr. Chinar Chahal (SDO, Sohna Gurugram). Parents of cricketer Chahal, KK Chahal and Sunita Chahal were also present at the event.

The CEO of High Time Solutions, Piyush Sachdeva addressed the media saying, “I am very excited to make this collaboration a success and wholeheartedly invite others

to be a part of exciting and rewarding initiative.” Giving out more details about the CheQmate and its agenda, Chahal said, “With the launch of CheQmate, my partner HTS and I, open our arms to brand collaboration for future. Initially, we plan to deal in lifestyle products and services like games, ventures and sub-brands to offer Indian sports lovers with a one of a kind experience.”

Yuzvendra Chahal and Piyush have previously worked together for the growth, development and benefit of the sports industry in India and have also framed intellectual properties.

Cricketer Chahal after garnering success in the field is making his debut into the arena of entrepreneurship through this endeavor.

Today’s program was organized as World Cup Send-off Ceremony for the cricketer.

LENOVO BRINGS OUT NEW SMARTWATCH EGO

MASTERCARD PARTNERS WITH NAOMI OSAKA

Lenovo presented their latest wearable called EGO last week.

The Chinese tech giant is aiming to expand in digital fitness tools market. Xiaomi and Honor are currently considered as captains in this domain. Lenovo is known for their quick adaptation of newest technology. In spite of that, they have been backbenchers in the smartwatch market. EGO is a venture to penetrate into the sector. It offers pretty much what all the smart wearables offer. It tracks steps, kilometers, calories and sleep. It also offers sleep monitoring and heart-rate monitoring. The water-resistant outer body may look bulky but weighs only 20 gm. For best results, users have to download the Lenovo’s life App. After syncing the app with the phone, customers will receive vibration-based notification regarding their fitness data. Some of the critics said, the syncing takes time and the process is a bit tedious. But EGO received a lot of positive repose because of its impressive battery life.

EGO will be exclusively available on Flipkart and Croma Outlets. The smartwatch is priced at Rs. 1999. Rakesh Krishnan, the Director of Electronics at Flipkart said, “At Flipkart, we strive to bring our customers the trendiest, the best and most affordable technology. With Indians becoming increasingly health and fitness conscious, we know they will love the EGO smartwatch from Lenovo, which comes with top-of-theline features, like the heart-rate monitor, excellent battery life, vibrating notifications. We are excited to foray into the smartwatch category with Lenovo a brand trusted and renowned world over.”

Mastercard announced today they are partnering with tennis player Naomi Osaka. Naomi Osaka is a two-time grand slam winner who represents Japan.

Through the appointment of Naomi Osaka, the financial service company is trying to expand into Asian market. The company has always been a major sponsor when it comes to major sporting tournaments. This is the first they are associating with a tennis player who is a current number one in ranking.

Raja Rajamannar, the chief of marketing and communication at Mastercard said, “Naomi Osaka is the next generation of tennis greatness and we are thrilled to support her quest to be the best tennis player in the world. As Asia’s first world number one player, she is an inspiration not just to her fans in Japan in the region, but to young girls and boys around the world. We see our relationship an opportunity for us to enable her- as a consumer and our brand ambassador- to experience all the security and convenience of our payment product and service.” Osaka’s addition to the Mastercard carries significance for women in sports. Her presence gives away the message of gender inclusion.

Naomi Osaka tweeted her reaction saying during her last tournament on the association, “Happy to get first win @ MutuaMadridOpen. Excited about my new partnership with Mastercard. Look out for cool things in future.”

Mastercard was the sponsor of several premier sporting events like Ronald-Garros, UEFA Champions League, The Australian Open and many more.

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KIREN RIJIJU NAMED AS THE NEW SPORTS MINISTER Kiren Rijiju, or known as the Lion of NorthEast has been appointed as the Minister of State for Sports and Youth Affairs.

Hailing from Arunachal Pradesh, Rijiju has been attributed as the voice of NorthEast. After being elected as the Member of Parliament in 2014, he managed to seize a place in Prime Minister’s first best list of 45 council of Minister’s list.

The erstwhile minister of this department, Rajyavardhan Singh Rathore posted a tweet saying “Thank you” after being left out of the cabinet.

Many sports personalities conveyed congratulatory notes on Twitter after his appointment.

P.T. Usha, renowned field athlete of India commented on her account, “The Lion of North-East Mr. Kiren Rijiju is our new sports minister. We wholeheartedly welcome

you in the family of Indian Sportsman.”

Kiren Rijiju exclaimed his reaction on Twitter saying, “My heartfelt gratitude Mr. Narendra Modi ji for reposing faith in me to be member of his council of

minister. I sincerely thank Mr. Amit Shah ji along with karyakartas and well-wishers across India. For me leadership is not about power and privilege, it is about responsibility.”

ESPNCRICINFO PARTNERS WITH ONEPLUS

MOTOGP PARTNERS WITH LENOVO

ESPNcricinfo, a digital cricket-related information platform is teaming up the tech giant, OnePlus.

Through the pact, ESPNcricinfo will provide match score and other live updates to the OnePlus users. Live scores from ESPNcricinfo will power the cricket card on the minus 1 screen of all models of OnePlus mobiles.

By clicking the cricket card, users will be directed to the app or mobile site. The director of market and business development at ESPN India, Gaurav Thakur said, “Our goal at ESPN is to provide cricket fans with the best and most engaging content in all formats and platforms that appeal to the audiences.

This partnership enables us to reach out to the fans through direct feeds on OnePlus mobile screens, which has a wider user base in India, in line with our larger mission- to serve sport fans, anytime and anywhere.”

Vikas Agarwal, the general manager of OnePlus India commented on deal, “The partnership will take us one step further towards realizing our objective to provide our community with the most intuitive smartphone experience, whether it is through path-breaking technology or by bringing user-friendly features to mobile screens.

With a vast majority of Indians and one-plus users being avid cricket fans, we are confident that offering engaging cricket content, which ESPNcricinfo is synonymous to, will help us further strengthen the experience we provide our users.”

India is a major player in ESPN’s Asian market. It operates in India with its long-time partner Sony Pictures Network India.

According to an announcement from Dorna sports, Lenovo is now the official technical partner of MotoGP. lenovo legion is already a partner of the esports tournament of MotoGP. The agreement will be valid throughout the ongoing season extending into 2020. Lenovo will be the key partner of Dorna Sports. Dorna Sports is the commercial rights holder for MotoGP. The supporting staffs of the tournament will be equipped with Lenovo Desktop PCs, laptops, workstations, tablets, monitors and data center solutions. The collaboration is expected to allow Dorna engineers explore new and better ways to package video in dynamic formats. Gianfranco Lanci, the chief operating officer of Lenovo commented on the partnership, “MotoGP is on its way of becoming the largest spectator sport in the world. Dorna will use Lenovo’s technology to push the limits motor sport coverage to make it the most entertaining to watch from nearly any enabled location around the world.

We are delighted about the opportunity to have Lenovo products at the heart of transforming of how spectators enjoy the excitement of MotoGP on big and small screen, but also, the brand visibility the partnership will drive.”

Dorna CEO, Cramelo Ezpeleta said, “We are extremely happy to extend our partnership with the world’s number one company in computing. Besides the strong partnership that Lenovo have with Ducati and also with the MotoGP esport championship, this new agreement shows the commitment from Lenovo to contribute, thanks to their top quality devices, to making MotoGP even better as a sport.”

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INTERVIEW

Smart shoes laying road for an innovative future of footwear

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Smart shoes have been revolutionizing the future of footwear with an assertive introduction of technology in product designing and development. Ranging from monitoring physical health attributes to evaluating health benefits, the smart shoes empowers wearers to have personalized feedback. In a bid to improve shoe wearing experience, several shoe brands from across the globe have been incorporating technology to boost comfort, convenience, and good health.

The shoe carries an insole that can act as a Bluetooth connected accessory which can link physical activity or position to the smart app. Assisting a lot to the wearers, these smart shoes can function as a high-tech brain.

Apart from measuring physical data and other attributes, there are also some smart shoes which can map up your track providing a GPS enabled direction to visually impaired persons.

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Taking the idea into the real-life experience, a startup from India, Lechal with a literal meaning in Hindi 'to take away' has introduced interactive footwear which enables a visually impaired person to navigate via sensations transmitted to their feet.

The shoe can be used as a navigation device for blind persons and for those with sight, they can count their steps, calories burned, monitoring workout routine and more.

Sportz Business with this article tries to comprehend the present scenario, practical usages, and challenges associated with smart shoes.

The research and development over the smart sports shoes are still in its infancy state however, this has not ceased major sportswear brands to advent their own smart sports shoes which come with an intelligent tracker.

Some major players of the section are as follows:

TRENDS

Nike

In January of this year, Nike introduced a new Nike Adapt BB Basketball Shoe which uses a power-lacing system designed to automatically tighten and loosen around a foot depending on the movement of the athlete.

The Smart shoe which was available at Rupees 25,000 i.e. $350 in the US, still has to wait to come to India.

The smart shoe can be synchronized to a mobile app which enables users to adjust the tension of the shoe accordingly. Nike infuses a custom motor and gear train into the Adapt BB shoe, which can sense tension felt by the foot.

It was Eric Avar, the VP of Nike's Creative Director of Innovation who ideated the design of this revolutionary model of Nike. He said in a statement, “We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes”.

He added more “During a normal basketball game the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete’s experience.”

Furthermore, the global sportswear brand Nike also notifies that the pair of shoe will require a recharging mat which will come with each pair.

Under Armour

Under Armour has launched HOVR Phantom and HOVT Sonic Shoes in February this year which has inbuilt sensors

to record a number of metrics important for runners. The physical metrics include pace, steps, distance, cadence, and stride. The Smart shoes can be easily synchronized to the Map My Run app and are quite compatible with iOS and Android phones. This chip loaded smart sports shoe delivers zero gravity and great energy run having excellent cushioning properties and comfort.

Puma

I n or d er t o giv e a t hro a t c u t t ing competition to its arch-rival, Puma has also launched a ' Self-lacing shoe' in the market.

Following an extensive series of researches and development for three dot years over the new pair of self- lacing shoes, Puma has come up with Fi sneaker which is going to launch in the spring of 2020 at just $330.

The Fi sneaker by Puma does not tighten up like Adapt BB rather it has a swipeactivated motor fitted on the top of shoe’s tongue which tightens up the shoelaces.

It should be noted, the German brand has already introduced self-lacing sneaker, the Autodesk, back in 2015. However, due to its less practical design, high price and weight, the shoe could not hit the retail store.

The German sportswear brand, Puma has introduced a performance fit technology with its new Fi Sneaker which is equipped with micro-motor that fuels up ‘ uniquely configured cable system’ to lace up the shoes. The sneaker also comes with smart sensing capability which allows it to shape up itself according to a user’s fit. Besides, one can also make some fitting adjustments while on the run by connecting it to an Apple watch. All new Black Fi sneaker has been designed with an added breathable upper section and an “Industrial Grade” fiber support system.

A startup from India, Lechal with a literal meaning in Hindi 'to take away' has introduced interactive footwear which enables a visually impaired person to navigate via sensations transmitted to their feet

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TRENDS

Xiaomi

Xiaomi, a major Chinese company in the international market has developed micro-chipped loaded MiJia Smart Shoes.

Tracking physical matrix’s like Speed, distance, calorie burnt, sleep check and weight check, these shoes can easily be connected to Xiaomi's MiFit app.

What makes the shoe unique is the fact that the user can synchronize the shoe with the app by just shaking it. Besides, the perfect running shoes sustain long battery life.

Digitsole

Digitsole, a French company specialized in offering connected insoles, has been offering a wide range of smart shoes in the international market. With a company's objective of reinventing foot technology, the Digitsole has designed innovative connected insoles suited for several modes of physical activities.

These technology backed smart shoes provide personalized feedback to the athletes including analyzed dats of health, fatigue, posture, steps, and calories in order to create precise data improving health an preventing injuries.

These shoes can easily be connected to a Bluetooth 4.0 device in order to provide personalized coaching through a smartphone app.

Some more players in the domain Apart from the aforementioned smart shoe brands, there are also other international companies which are putting their much effort to present unique smart shoes in the market. Google's parent company Alphabet gets its research wing Verily to work on technologies which can be used to measure physical attributes of a person including weight and his bodily movement.

Following the footsteps of Apple of using fall technology in their smartwatch, Verily is using the same technology in smart shoes.

As of now, the company is in search for partners to co-develop shoes with sensors embedded in it to keep tracking wearer's movement and weight as well as to measure falls.

By measuring wearer's weight and movement, the shoe will be designed to send alerts to them about an acute weight loss signaling to a congestive heart failure symptom. Seeing such rapid research and development happenning in shoe designing and smart wearables, it is apparent that several companies will now start investing a lot into the domain opening all wide platforms of smart shoes in the next coming years.

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Gurpreet Singh Batra, a standalone mentor in India talking about Anabolic Steroids

16

JUNE 2019

In India, the fitness industry is taking a new leap which can be realized seeing so many fitness centers and gyms opening in abundance across several urban and suburban areas in the country. The phenomenon can be counted as a direct impact of an increased number of dual-income nuclear families and their changing lifestyle due to a surge in their affordability.

Owing to an increased income and emergence of a lot of many fitness centers in and around the urban city, an influx of educated middle-class fitness enthusiasts rise up to join these centers in quest of their personal goals and objective.

This new trend of joining gym and wellness clubs by fitness enthusiasts has created burgeoning demand of well trained and educated trainers in the fitness market. Clients with their own fitness goals and objective are looking for personalized solutions which can be meet up by only personal training program and that also in the guidance of trained fitness professionals. These days the fitness centers are not only offering several personalized fitness programs but also mentoring you to live an active and prosperous life.

Amid so much hustle in the fitness industry, Indian fitness centers and gyms are now transforming into a modern warehouse featuring high-end gym equipment, trained professionals, social media presence and effective diet plans approved by chief nutritionists.

Being a part of this transformation in the Indian Fitness industry, many academies roped in the market to suffice the ever-rising need of trained and wellgroomed fitness professionals. Talking about one of

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 06

the leading academies, Sportz Business Magazine covered a dynamic Delhi-based academy viz. GSB Academy in this edition.

An educational partner of International brand MIBO, GSB Academy is the single fitness academy which has a different approach for fitness training and nutrition. GSB literally stands for Gurpreet Singh Batra who runs the academy being its director. A great mentor who not only teaches soft skills of fitness but also conducts knowledgeable workshops over topics like anabolic and growth hormones. It should be noted that Gurpreet Singh Batra is the only one speaker in India, who frankly speaks about this Anabolic and Growth Hormones.

Sportz Business brings out an exclusive interview of Gurpreet Singh Batra, the Director of GSB Academy who shared his insights over several aspects of the Indian fitness industry and his qualitative workshops.

After spending 15 years in the fitness industry, the Director of GSB Academy Gurpreet Singh Batra has garnered immense knowledge of this fitness industry.

During the course of more than a decade longperiod, Gurpreet Singh has kept himself updated by going through a number of fitness courses, seminars, and workshops. After getting in-depth knowledge of fitness, anabolic, growth hormones, diet and nutrition, Batra wants to disseminate his gathered knowledge to the Indian fitness fraternity. With this skilled knowledge, he wants to classify Indian fitness trainers with conventional ‘desi’ trainers who hardly have any proper knowledge of client’s well-being as compared to educated and well-trained professionals.

ENTREPRENEUR

In contrast to lack of educated fitness trainers, Batra has taken an initiative of educating these fitness trainers and bring more genuine results out of it by establishing GSB Academy. Being an ardent speaker and skilled teacher, Batra has been undertaking workshops specially designed for fitness coaches and gym owners and talk about the anabolic and growth hormones and recently scheduled to have workshops over peptides hormones.

Besides, abovementioned accolades and certifications, Batra is all set to complete his PhD this year which he is pursuing in anabolic chemistry, Nutrition and Virology from an internationally recognized body.

By working with the best gym channels and celebrities, Batra has developed a knack of educating fitness trainers and getting them placed at some of the premium gymnasiums of the country. Maintaining a consistent quality standard, GSB Academy cherishes to have Indian government bodies including Sports Skills Council, MSME, and DIPP on board which also provides a huge platform for the academy to flourish and grow on Indian Fitness industry’s turf.

Gurpreet Singh Batra with his bucket full of knowledge in fitness and nutrition, is taking his Academy to new height, this can be realized with the fact that till the date more than six famous YouTube channels have covered him on their channels. Recently, he has spoken over Steroid and Growth Hormones at Body Power Expo held in Mumbai. Besides, Batra had also taken a session over nutrition at Delhi Chilli channel.

While telling about their placed professionals, Batra Said to SB,” Our Company is the only company in India which is providing education along with job opportunities to its students in the fitness industry. We are associated with some of the premium fitness brands in India where we get our students placed. We also provide manpower to UAE, entire gulf, this month, one of my students is going to Kuwait. Our students go to Muscat, Kuwait and get jobs after getting ACE and ACSM Certified course, so in that way, we do things by generating requirements in India and across the world, by educating people on fitness and nutrition”.

Underlining two effective USPs of its Institute, Batra talks about social responsibility of the academy under which they provide scholarships to the differently abled people, and women living below the poverty line. Batra opines that by giving training to these differently abled people will not only make them empowered to earn money but also ignite inspiration for those who don’t carry any abnormality but still are reluctant to do exercise. He also clarified why

he really wants to have women’s inclusion in the indigenous fitness industry, by notifying the fact that Indian fitness industry lacks women’s participation and it is only by training them especially those living below the poverty line, they can be empowered for real.

Sharing his 2nd and the most unique USP, Batra Said,” GSB is the only academy whose director is upgrading himself, that is me and every year I pursue something new. I am holding more than 49 certification in fitness courses including ACE PT, ACE Weight Management Specialist, ACE Nutritionist, NSCA-CSCS all from recognized international Bodies”.

Replying to SB’s query regarding how does he see the Indian fitness industry?

Batra said,”when I see Indian fitness industry sector, I see it from two discrete angles; one is from trainer point of view while the other is from the client’s angle. From the trainer’s angle fitness industry is booming now people are looking forward to be a personal trainer now, which is the very best thing. The fitness is really growing giving a lot of business opportunities coming along with this phenomenon at the same time I see that this industry in India is not saturated like in other western countries. Now, if we see the industry from the client’s angle, these days’ people want to be fit so there is demand in the market for fitness trainers which means there has to be supply of such resources in the market.”

He added more to his inputs and said,”Right now educated trainers are not there, trainers are not ready to educate themselves however, clients have started asking for people who are educated.

So right now, trainers are there but there are not so many certified trainers in the market and it is where we are trying to tap in the market and fill the gap. In order to train professional, we have fitness nutrition, Sports Nutrition, Nutrition Course which is affiliated by SPAA India which comes under the Ministry of HRD”. It should be noted that GSB Academy is also part of SPAA INDIA (Sports Academy Association of India) and SPEFL-SC (Sports, Physical Education, Fitness and Leisure Skills Council.

Telling more about its placement aggregate, the academy has trained around 1200 trained professionals so far and the number is still rising with every new session.

In the end, while concluding the interview, Batra told SB about his coming year’s business goals which includes doing more workshops on major growth hormones and Anabolic and taking his GSB academy online so that no matters where do you live, you can access the session online without any hassle.

GSB is the only academy whose director is upgrading himself, that is me and every year I pursue something new

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JUNE 2019

An overview of Indian racket sports

18 JUNE 2019

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 06

Indian Racket sports including Badminton and Tennis as the major ones, are taking a new leap into the global sports platform. These sports are slowly but steadily presenting Indian might on several international platforms. The Indian racket sports have never looked so promising ever making Indian athletes to be named under international list of best ones. But, now it is making much hustle in the international turf of racket sports.

Talking about the racket, different sports require different kind of racket as per their court size and force used while playing.

In the sport of tennis, where one needs sturdily built rackets made up of solid wood, laminated wood, steel which was later subsequently upgraded to aluminum and now carbon deposits. In the sport of badminton, shuttlers require light weighted, well knitted aluminum framed rackets. As the sport requires precision and features long hours of rallies, manufacturer put their all effort to maintain comfort for the players in the court.

The same quality goes with the other

forms of racket sports including squash and table tennis. In order to get more insight of these racket sports of India, we have tried to focus in their core differences as well as how they are differentiated to each other.

Tennis: Sport of wooden rackets

With an interesting history, the evolution of tennis racket took place as the technology came forth in their manufacturing.

Erstwhile, the tennis rackets were being made from solid wood, laminated wood, steel which subsequently followed by the aluminum and now carbon deposits.

Evolving a lot during the course of its refinement in their basic design, nowa-days, rackets are available made up of durable material like titanium and other carbon composites and are quite light weight.

The sport of tennis is a racket sport which can be played one-o-one as well as between two teams comprising two players each.

The sport was played for the first time in Birmingham, England between1859 to

1865.Owing to its fixed dimension of court with 78 feet length and 27 feet width for singles and 36 feet for doubles, the sport of tennis can be played in both outdoor and indoor stadiums.

Talking about the rules of the game, it comprises a sequence of sets and the winner is decided through a best of three or five sets system. Tennis is a racket sport which can be played individually against a single opponent and between two teams of two players each.This game can be played both indoors and outdoors. A tennis match consists of a sequence of sets. The winner is decided through a best of three or five sets system.

In the world of tennis, Australian open, French Open, Wimbledon and Davis cup are some of the grand slams which decide the real aptitude of a tennis player. Players like Roger Federar, Rafale Nadal, Serena and Venus Williams are some of the internationally acclaimed tennis players. From India, players like Sania Mirza, Mahesh Bhupati, Leander Paes and Rohan Bopanna are some of the best-in-class players.

Badminton: A game of tossing shuttle

Indian Sport of Badminton is going through the most celebrated phase ever. Having star performers like Saina Nehwal, PV Sindhu and Jwala Gutta, the sport is also presenting the Indian women's might in the international court. The Indian badminton which goes back to days of Prakash Padukone and Pullela Gopichand who have laid the solid ground for Indian Badminton. It was Gopichand who has galvanized the Indian badminton in the world by winning the most coveted All England Open Badminton Championships. The momentum of winning medals at international levels did not stop after that as by then Indian Badminton has gotten some of the best playing shuttlers in the court including SainaNehwal, PV Sindhu, SrikantKidambi, ParupalliKashyap and others.

Amid this, with the advent of Premier Badminton League in 2013, it has given an indigenous platform for international and national budding talents to exhibit their talents in the court.Owing to its state-wise representation across 9 teams, the league has reached more than 50 million badminton fans in India through TV, Over the Top (OTT) platforms, several social media streaming service and other allied Medias in the past 3 seasons.

Digitalization of Indian racket sports broadcasting:

As Indian sides are showing tremendous surge on international medal tally which subsequently shifted the viewership and fans engagement from cricket to other non-cricket sports

including racket sports like badminton, tennis, and table tennis and squash.

Television still being the largest tool in the Indian Broadcasting plays a pivotal role in raising the viewership of non-cricket sports including racket sports including badminton, tennis, and table tennis and squash. With such coverage of the sport, it has revolutionized the young generation of 20th and 21st century to get their hands on new forms of racket sports in India. The fact can be seen in the Indian urban side of society, where a lot of Indian young aspirants belonging to the racket sport carrying rackets kits bags while going to their nearest practice academy. It will be great to see how Indian racket sports will pave the golden route to the Olympics in the next coming years.

Some best known rackets brands in India: YONEX

The Japan based company, Yonex has a strong hold in Indian racket market which offers 15 string products in India.

APPARATUS

The rackets offered by the Yonex are highly appreciated due to their light weight, flexibility and stiffness for a better shot on court. These rackets are used by some of the top players a c ross t ennis and badminton.

In case of beginners, even they can have their hands on Yonex rackets of starting range and can have world-class experience of perfection. In the market, strings like Yonex Titanium, Multifilament and Monofilaments are quite in demand.

Li Ning

in 1965. The company deals in several badminton kits including Badminton rackets, Shuttlecock, Squash Rackets and Tennis Rackets . Backed by an efficient team of professionals, in the last more than five decades, the badminton racket manufacturer has emerged as the leading manufacturers and exporters of Badminton, Tennis, Squash Rackets and Shuttlecock in India.

Having a keen focus on manufacturing technologically advanced products for a consistent growth of company, the company markets their rackets on competitive prices to their customers.

In order to deliver , flawless qualitative rackets in the market, the company undertakes stringent quality control at their company ends.

Besides, manufacturing best in class, badminton rackets in India, the company also plays a pivotal role in brandishing Indian sport goods manufacturing, being a part of Indigenous associations including, The Sports Goods Export Promotion Council, Delhi, Association of Indian Sports Goods Industries(Regd.) Jalandhar, All India Sports Goods Manufacturers Federation(Regd.), Meerut and Sports Goods Manufacturers & Exporters Association, Jalandhar.

Cosco

Yet another major racket brand available in India, Li Ning houses its widest collection of rackets available online. Li Ning is known for its heavy heads and stiff handle which makes the rackets an apt tool for the aggressive players. Maintaining a consistent quality and brand value in the market, these high-end racket brand never compromise with their quality and are quite costlier than the other ones available in the market.

Silver Sports

20 JUNE 2019

An Indian contender, Silver Sports is a professional Racket manufacturer which has been exporting and supplying gamut range of badminton kits since its inception

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 06

Yet another brand in the Indian racket manufacturing domain, Cosco rackets are known for their great pricing and huge line of options available in the section.

The tennis rackets offered by the sports goods company is basically designed for training and recreational purposes, which makes the brand a perfect pick for the starters to grip their favorite piece. In its badminton rackets section, they offer light weight and sturdy built rackets with heavy heads which makes the players' shot accurate and swift.

The sports goods brand, Cosco was instituted in the year of 1980 and has been catering to almost every section of sport in India and abroad.

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Cardio-vascular exercise equipment: Aerobic Stepper

22 JUNE 2019

If we talk about the inception of cardio exercise, it can be said that the revolution of cardio has started with the television commercial shown on the national channels at midnight and morning in the early 90’s. In the commercial, you must have seen ultra-fit men and women shouting at you to get off your couch and start exercising. They were the ones, who apparently have demonstrated the usages of Aerobic Stepper to their viewers across the world. These energetic fitness professionals used to exhibit how to do step up and down and other allied cardio-vascular exercise using an Aerobic Stepper.

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 06

Since then, there has been a lot of development that have come to this section of fitness, as Fitness cult kicked in country like India, Several overseas high-end companies started introducing other cardio gym equipment in the Indian market viz. Treadmill, Elliptical and Stationary bicycle which we have already covered in the section.

In this section, we will be focusing on two other gym equipment, be quite effective while attaining an overall weight losing and body strengthening goals. Starting with an Aerobic Stepper, we will move ahead to the essence of medicine balls in this article.

EQUIPMENT

• Step aerobics exercise help to burn calories through low impact workouts • Strengthen thigh muscles • Increases one's heart rate which ultimately enhances circulation throughout the body • Quite affordable and easy to handle, Aerobic Stepper comes with 2-4 different risers • The exercise are quite easy to perform can be done even by a beginner Muscles in use while performing exercises over Aerobic Stepper: One can concentrate on their different lower body muscle while stepping up and down on an aerobic stepper. The following muscle gets tones with such low impact workouts: • The Hamstrings • Hip Flexors • Quadriceps • Gluteus and • The Calves

Aerobic Stepper:

Aerobic Stepper is an elevated platform usually made of hard plastic that is used to perform several aerobic exercises.

Its height can be adjusted by adding or removing risers so that one can do an effective workout depending on the fitness level.

An important entity for an effective aerobic workout schedule, the Aerobic Stepper is a mandatory light weight and portable gym equipment which no gym would like to miss off their floor.

The Aerobic stepper is designed to aid the users with weight management and attain fitness through exercise.

It is suggested to take the stairs despite of lift and escalator in order to be always fit and by having Aerobic Stepper one can do the step rising exercises by mimicking climbing stairs.

Few more benefits of Aerobic Stepper: • Exercise performed on the Aerobic Stepper help to shape up gluteus

It is always creative to mix some resistance to your aerobic exercises and therefore one can always improvise their step exercise by taking weights in hand to attain more result-giving fitness regime.

In India there is an abundance of suppliers of high-end aerobic stepper, we have come up some better ones:

•D omyos This aerobic stepper is marketed by one of the leading sports goods outlets, Decathlon which is known for housing more than 5000 sports goods under one roof. Domyos aerobic stepper provides a non-slipping surface along with sturdy built products which guarantee to go miles and miles. The stepper also gives stability to the users while doing exercise over it.

•C osco Again from the doors of chief manufacturers of Gym and fitness Equipment, Cosco also deals in Aerobic

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JUNE 2019

Stepper. Having exciting features like adjustability, anti-skid platform and adjustable height, the Aerobic steppers is marketing qualitative gym equipment.

• Reebok The Aerobic Stepper offered by Reebok is an internationally acclaimed one. The offered Aerobic Stepper is designed with rubber texture on its top and has nonslipping surface which helps to adjust the height from 6 inches to 10 inches using 3 risings. Owing to its textured surface, it delivers amazing gripping to your burpees and jumps. The gym equipment is a perfect piece which can be carried easily from one site to another due to its compact storage.

•A nson Providing an amazing traction to the ground, the Aerobic Stepper by Anson sports is an excellent gym equipment which can be used to cut fat, lose weight, lower blood pressure. The Aerobic stepper comes with a gridded upper surface which delivers sound grip to the users while doing cardio exercises.

•W ELCARE Aerobic Stepper Uniquely designed, these Aerobic Stepper by the Wellcare also provides satisfying results to the users.

medicine balls smartening your fitness regime

24 JUNE 2019

A medicine ball is a weighted ball which is used to improvise your pre-existing different forms of exercises. Available anywhere in between 1 kg to 20 kg, the medicine ball was introduced by the physiotherapists for the first time,formally used by the physiotherapists to treat

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 06

patient with accidental injury, reestablishing their right movement to their joints, Nerve and muscles.

Now-a-days, these medicine balls due to their versatilities, they constitute an important gym equipment under weight-training & group training program.

Classified in different form and size, there are a number of types of medicine balls available in the market like Leather medicine balls, Soft Gel medicine balls, medicine balls with Grip, air filled medicine balls, medicine balls with handle and others.

Coming back to its application, let’s see how does this new member of gym’s floor effectively works for your body:Improvise your existing exercise regime: In order to improvise your weight training exercise, use medicine balls instead of dumbbells, bars, and kettlebells. A medicine ball is often considered to be a better for a dynamic movement as dumbbells and other gym equipment Limit your range of motion.

Establish stronger core: Try to perform plank, pushups and bridge by using a medicine ball. At first, it is quite tough to maintain stability with a medicine ball however; as you get to learn how to maintain balance it will make your back stronger with less lower back pain.

To enhance bodily power: Explosive strength is very much crucial for sports performance, as it inculcates an ability to exert maximum force over a short period of time. The strength is used for jumping, running sprinting and Kicking.

In the fitness regime, polymetric exercises are the one which build explosive strength, now adding a medicine ball to plyometric moves not only increases challenges but also burn calories. Now looking into weight section, types, we will see what exercises can be done over the same, and what are best available brand in the market.

Great way to maintain balanced and coordination: If you want to improve your coordination and balance, start throwing medicine balls on the wall which will improve your hand-eye coordination, balance and flexibility. Performing exercises when off balance, it helps to

INTERVIEW

work deeper muscles, the ones which play an important role in maintaining good role.

By using a medicine ball, you will be able to do the movements that work an entire chain of muscles. This will further develop your intermuscular coordination and bulk up your abs and lower pack, muscles.

A few well-known brands of medicine balls available in India 1. Domyos medicine ball

This medicine b a l l i s available at the Decathlon store under its group brand of Domyos. It comes in multicolor options.

Having a solid rubber body, the ball is an appropriate option for many cardio and cross-training exercises. Owing to frictional gridded cover and precise shape, the medicine ball provides a perfect grip to perform several throwing and pushing exercises.

The shape and inbuilt of the medicine ball is quite sturdy which makes it quite inflatable and an ultimate massage ball to recover sore muscles of body.

2. Roxan medicine ball

This is a medicine ball under the brand of Roxan, which can be used to perform several exercises for strong arms and firm abs.

The ball is available in different color combination and weight categories, so it is suggested to pick up a ball which suits your fitness regime. Having a consistent hard plastic body with a few guts on its membrane, the ball provides an accurate grip to the users. The medicine ball can be used both for abs exercise and recovering from back pain.

3. Viva medicine Ball Perfectly designed for rehabilitation

exercises in the hospitals, the medicine ball comes with solid rubber body and a precisely textured surface for better gripping. The medicine ball has a large diameter which makes it perfect for multi-grip exercises. Owing to its sturdy structure and gridded grip, the ball is quite useful for various abdominal and core strengthening workouts.

4. Adidas medicine balls

The medicine ball by Adidas is a great gym equipment for building strength and rotational power through a pillar. When all the muscles work together with you probably would be imitating everyday activities. One can perform several exercises for building strength and rotational power through a pillar. Exercise increases the core strength of the body.

It is suggested to use 3 Kg Balls however, beginners should start with 2 kg balls.

5.

Cougar National Sports These medicine balls are available in several forms including balls with handle and dual colored solid body medicine balls. Owing to its versatility, these medicine balls remain high in demand across the year.

The medicine ball is designed with synthetic leather and rubber panel which provides an excellent grip to the users.

The rubber which the company has used is of premium quality. It provides a long and durable finish to these synthetic rubber medicine balls.

VOL 01 l ISSUE 06 | SPORTZ BUSINESS INSIGHT

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JUNE 2019

EVENT LIST VENUE

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TIMES HEALTH AND WELLNESS EXPO JUNE 08-09, 2019

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26

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don't compete with rivals, make them irrelevant

India's No. 1 B2B Media on Sports Business SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 06

INTERVIEW

BHAJJI SPORTS

MAKING WORKOUT FUN 20 JUNE 2019

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 06

CHECKMATE

Brand Bhajji’, Harbhajan Singh’s commercial endeavour is enough to draw some curiosity towards the brand because of the legendary cricketer’s association with it. The off-spinner has enthralled us in the field and expectations are there to see what he brings to the table of apparel world.

Brand Bhajjis already gaining pace in the international market. It is associated with number of cricket bodies in India. It is the official kit partner for Punjab, Jammu and Kashmir, Bengal, Railways and Uttar Pradesh Ranji Trophy Teams. ‘Word of the mouth’ has been the biggest marking team for the brand’s growth. Not just the domestic arena, Bhajji Sports has making strides in the international market as well. Right now, they are consorting with Cricket Canada. The company also supports the kit requirements of the national specially-abled cricket team as a part of its CSR. Bhajji Sports apart from sports goods produces lifestyle and sports apparel range. Harbhajan Singh envisioned his brand with two things in his mind, 1) affordability and 2) quality and he assured he would be personally monitoring the quality.

From the beginning he was clear he wouldn’t compromise on quality. The fans placed their faith on him as a cricketer, even as a brand, he wouldn’t let them down. Bhajji Sports mentioned they are conscious about what makes an athlete comfortable in his skin and how a slight discomfort can impact his athletic performance in the field. Being a veteran cricketer, Harbhajan’s nuanced understanding of what makes a good sports t-shirt reflects on his brand. SportzBusiness Editing team gets a whiff of that goodness while reviewing Brand Bhajji.

We order few Men’s T-shirt from Brand Bhajji. First noticeable trait of the product was the smooth finish and a velvety touch. Priced reasonably, we were convinced that we cracked a good deal. The order arrived in time and the packaging was attractive. The polyester material was favourable for a non-sticky gym session. We thought of putting the product to test during the sultry Delhi heat.

And, guess what? It did pass with flying colours. The loose fitting of the garment was comfortable and airy and made life easy. I personally liked the versatility of the garment which was adaptable in both lounging and sporting situations. It can definitely act as a shield against the merciless heat wave of the city during a mid morning run. I had a fun experience wearing the t-shirt in my Sunday yoga class. The breathable fabric didn’t threat to tear and I was able to concentrate on my Asanas. After using it for three days consecutively, I cold washed the t-shirt in washing machine as instructed over the label. To my surprise, it didn’t paint my washing machine in a blue hue as it usually happens with new products.

Even after drying it didn’t feel coarse and the velvety touch and smooth colour remained unchanged. I give a big thumb up and recommend other sports

enthusiasts to try it for their sweating sessions.

One more unique trait of the outfit was even after sweating profusely the garment didn’t become heavy and uncomfortable. The unique fabric managed to make it cool, dissipating the sweat after a sweating workout session. It was great to hit the running track wearing the Bhajji sports t-shirt. I will say Bhajji Sports lives up to the promises of affordability and quality.

Be it a rigorous session at gym or a long day of gruelling commute, it delivered satisfactory result.

We have tried another similar product from Brand Bhajji, a round neck solid sports t-shirt. The short sleeved men’s casual t-shirt was more appropriate for a relaxing afternoon stroll or a brief cycling ride. The polyester finish will keep you breezy and light fabric is very comfortable. A sober hue like blue is pleasant to the eyes. Overall, a comfortable experience to which we will be coming for more.

We would recommend the Bhajji Sportswear anyone who is thinking of trying the brand for their daily

sweat breaking season, hiking or biking session. The polyester spandex gives enough room to breathe and supports multi-directional movement. When cycling or doing Yoga, the slick or breathable finished pair is pledged to deliver effective results. Your apparel should be paid a careful attention and they carry much more significance in your daily fitness regime much more than you think.

We prefer apparels that are light and airy and don’t hinder the blood circulation. We are pretty sure Sports apparel from Bhajji Sports can fulfil those requirements. The unrestrained muscle movement was very satisfying to experience and it made stretching legs and other limps easy.

Online retail platform, Myntra is offering an array of Brand Bhajji products. All the possible sizes are accessible. Several pattern paired with attractive designs are bound to enthral you. Go, explore Brand Bhajji and you will have a satisfying consumer experience like we had.

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INTERVIEW

Gym Programmed For Results

I

n India, there is an immense need for a crystal clear vision for gym goers to comprehend where they want to find themselves after a year or 6 months from now.

As the most of the fitness enthusiasts who have joined or are about to join fitness club will go clueless devoid of any particular fitness program or goals, they are easily befool by the gym owners.

In the absence of any road map to meet any fixed fitness goals,

TARUN GILL

these people easily fall prey to several pseudo intellect gym owners who know it better how to mint money out of them.

Subsequently, they then manhandle these laymen of the fitness industry by suggesting a lot many irrelevant supplements and sometime weird diets also. Some of these profitmaking unprofessional gyms of the contemporary Indian fitness industry are not just marring the image of this industry but also playing with the youth’s aspiration of bodybuilding.

In order to fill this acute void of contemporary industry, Puneet Nindra, A Fitness industry veteran with 2 decades

GYM'S CORNER

of experience has come up with an exclusive channel of multi facilitated gym chain The Wellness Club Gyms. The Gym is endorsed by the two Bollywood actors Rahul Dev and Mughdha Godse.

The Wellness Club Gym Chain is a lifestyle chain of Gyms that holds versatile Concepts of gyms, Under Banner The Wellness Club Gym N Spa & The TG Way By The Wellness Club Gym Xpress, In Association with a seasoned Fitness author & Recipient of Rajiv Gandhi Global Excellence Award, Mr Tarun Gill.

Thewellness club undertakes several structured fitness regime which are designed to meet contemporary fitness goals attaining programmes including Fat Ko Kaat, Chisel Up, Get your 6 pack abs in 90days amongst other.

The health and fitness solutions that are designed in this gym are endorsed and mentored by Tarun Gill, whose Best-selling books at Amazon have earned laurels and industry respect. These are scientific programs that have helped 1000’s of people to reach results and seek benefits. These programs are designed to offer immense health benefits like, weight loss, muscle gain, fitness and cardio benefits & basic functionality improvements.

The fitness trainers and the faculty available at the centre ensures that the people coming there should get all required fitness training Under the skilled team of experts in training, the faculty and trainers have been successfully giving solutions to people’s problem areas. Under guided general training and in combination of world Class Fitline Premium lines, there is a good combination of training and training on the best equipment, that Mr Puneet Nindra has been able to deliver in the expertise he specializes with.

India’s First Program based Gym with Favoured Programs like Fat Ko Kaat (Copyright) in 90 days & Chisel up in 60 Days are some properties that this gym takes pride in offering to its clients.

Clients who have taken part in this fitness training programme at the wellness club, have gotten massive results and transformation of body and

PUNEET SINGH NINDRA

become brand ambassadors of fitness in their societies The Wellness club cherishes to be the nation’s very first gym facility to offer bunch of such programmes along with solution to its clients. In order to refine more, they have also introduced, books written by Tarun Gill which dictates several tips over several fitness training.

At present, Gill gets his books ranking bestselling on Amazon which includes how I got my Six Packs abs In 90 Days and how I fixed my chest fat.

Unlike other channels of gyms, The Wellness club believes an in-time transformation of clients’ body marking 90 and 180 days as the quickest and the easiest time-frame to attain. The act of Setting number of days for someone to attain fitness goal will not only strengthen the willpower of the person but also values the importance of daily workout.

It is always commendable to ride on the short road which goes to somewhere near to your goal rather than a long road which leads nowhere.

The club is equipped by state-of-the-art gym equipment, certified trainers, air-conditioned halls and ample amount of space to perform pre-set workout exercises.

Depending on their personal goals and objectives, one can go for several programmes on the floor including fat cutting programs, weight training, sports conditioning to endurance training and others.

Beckoning the old school gym again in the city, Puneet Nindra working along with Tarun Gill has planned to open The TG Way a complete warehouse for those who are quite serious about body bodybuilding.

There is a long way for Wellness club to head ahead for that SportzBusiness bids best wishes for a prosperous future.

*This Story is published with inputs from Mr. Puneet Singh Nindra.

VEGAN SUPPLEMENTS: CRUEL-FREE ROAD TOWARDS FITNESS

32 JUNE 2019

A cruelty-free way of life might be an avant-garde in the West but in India, veganism is deeply entrenched into the culture. People are taught to respect all living organism from early childhood and encouraged to live a life free of Ahimsa(Non-violence). The culinary tradition of this country has churned out many gems that can give burgers and stakes a run for their money. But when it comes to plumping up some biceps? The general misconception still prevails today that you have to indulge in some good-ol’ chicken to be a beefcake. Amit Mehta, the CEO and founder of Unived nods in disapproval. Unived is one of the first few companies in India that introduced cruelty-free fitness supplements to the country’s compassionate fitness enthusiasts. Recognized by PETA India, the Mumbai-based company is the only company in the country to offer Vitamin C from berries, DHA and Calcium from Algae and protein from chickpeas and many more. What aspirations ignited this

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creativity? Sportz Business delves into the deep for answer.

‘Sports Nutrition space didn’t take us seriously’

Mehta, the captain of Unived believe when vegetarians grow up they become vegan. His transition from a vegetarian to Vegan holds testimony to that statement.

When he started Unived as a Vegan certified Indian brand in 2012, industry honchos did not pay much heed to them or consider his endeavor as a threat. There was a lack of awareness on the subject and the market practically didn’t exist. Unived took the role of educatingcustomer the benefits of clean label products. It didn’t take long to develop a niche industry from that step and there have been a few brands who have lunched under this umbrella.

First vegan Pea Protein, First vegan endurance gel, First Algae DHA and many other firsts

STUFF

All these firsts of Unived are inspired by this radical idea that consuming animal to strengthen ourselves is not ethical. Why switch from conventional animal derived ingredients to Vegan supplements? Whey protein comes from milk, gelatin-coated capsules are made from lard or honey sweetened product.

Cleaner supplements are not only less hazardous to the environment and but also beneficial for the well-being of the body and mind.Unived’s Pea Protein is the first plant-based protein in India. Let’s take a closer look at the Pea protein and first-of-its kind products in India.

Unived Pea Protein Isolate:

This plant-based protein supplement is soy-free, gluten-free and a source of Natural Digestive Enzymes- acid protease, natural protease, papain and amylase.

The pea protein is beneficial for muscle repair and maintenance. The product draws its components from high-quality non-GMO yellow peas packed with all essential amino acids. It is also rich in arginine, glutamine, leucine and lysine.

Something like this can be added bonus to your endurance training routine.

Endurance Gel: This is an essential item for endurance athlete to cope with environmental stress. The gel is enriched with performance boosting amino acid which makes it an inseparable item for race day. Conveniently packaged, the gel is ready-to-go source of high-quality energy. Extremely easy to digest, it allows nutrients to be absorbed quickly by the system.

Acerola-C Organic Vitamin C complex: This is probably the first time a plant-based

product offered Vitamin C in India. It is free from corn-derived ascorbic acid which other products available in the market uses. It derives from GMO corn which is synthetic and manufactured in the lab.

International Visibility

Name one Indian brand that has been approved by Vegan Society, UK? The answer is Unived. International athletes started noticing the company in early 2017 and they began tinkering with their products. Unived associated with elite athletes who were part of internationally prestigious events like Boston Marathon and Tarawera 102k. Unived’s products have received generous praise by international athletes. The company

recently forayed into South Asian market as well.

Miles to go

Just like rest of world, Veganism in India is changing people lives. People are becoming more aware of meat-based products and the plight of living beings behind it. In India too, the cruelty-free movement is picking up pace. Amit is hopeful that Indian athletes will play a positive role in debunking the myths regarding fitness and veganism. Through Unived’s innovative research, the compassionate fitness enthusiasts of this country were introduced to many first of its kind fitness product. Hopefully, in future also we would be pleasantly surprised with what they bring next to the table.

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INTERVIEW

Best Football academies in India

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JUNE 2019

In the last half-decade, football is marking its spectacular presence on the Indian turf which has always been rocked by Cricket. It is quite obvious that a paradigm shift is happening in the indigenous sports sector, as many sports are coming in the form of leagues like Indian Premier League (Cricket), Indian Super League (Football), Hockey India League (HIL), Pro Kabaddi League and India Badminton League.

Amid such phenomenon growth, the sport of football is also advancing on its way to be a people's game in India, having so many international football clubs establishing their local football academies in India.

Taking a cue from European and Columbian Football clubs and academies, in India also, an influx of football academies propelled in the last few years. These football academies are undertaking grassroots programs for the

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kids, equipping with their football skills and other athletic features.

With the emergence of such football academies, it is quite obvious that Indian parents are also changing their perception regarding the sport of football.

Unlike before, now there is a huge scope for football in India, in the contrast of club tournaments like I-League and Indian Super League which further changes the pursuit of Indian football.

These leagues have started a football revolution in India which can be realized seeing the ever-rising footfall of the fans in the stadiums at the time of leagues like ISL and other. As these leagues progress, it churned out some of the best performing athletes who have immense potential, taking Indian national football to an international platform.

Amid such phenomenon, there comes an acute demand for football coaching

FIELD

institutions in the country. As a good football academy not only nurtures a budding footballer but also set platform for the national team. In this article, we try to enlist a few major Football Training Academies in India.

Tata Football Academy, Jamshedpur As the name goes, Jamshedpur based Tata Football Academy was instituted

by Jamsetji Nuserwanji Tata in 1987.

Jamsetji was a great visionary who had envisioned a modernized model of Jamshedpur city and sport as an integral part of it, the project of TFA was executed by Jamsetji's successor JN Tata. The Tata Football Association (TFA) aims to develop the beautiful game of football as the second religion in India.

With a quote of "Catch Them Young", TFA provides the coming aspirants with sports training and medical facilities.

The faculty members of the academy includes former captain of the Indian National Team, Mr. Vijay Kumar. Mr. Akshay Das and Mr. Amey Kolekar are the coach and the strength and conditioning coach, respectively.

TFA has given India some of the best performing footballers who have played for the nations including, KumamUdanta Singh, RinoAnto, Irfan Khan, and Robert LathlamuanaZuchhip.

Mumbai Regional Academy, Mumbai This Mumbai based Football Academy was an initial Regional academy by AIFF in India. Under the leadership of Saturnino Almeida who also happens to be the managing director of the academy, It got started its functioning on the 1st may 2012. Following the recommendation of both FIFA and AFC, the plan was finally executed by the AIFF. In its faculty of prolific footballers, the academy has Arthus Papus, former coach at Elite Australian Institute of Sports, as the Head Coach and Mr. Aqueel Ansari, ex-international midfielder, as the Assistant Coach.

Baichung Bhutia Football School The football school came out as an initiative of the former captain of the Indian National Football team, Mr. Baichung Bhutia, Mr. Anurag Khilnani and Mr. Kishore Taid who have cofounded coveted BaichungBhutia

Football Schools.

In its pan India presence, the academy has 24 centers across 10 different cities including 12 in Delhi /NCR, 5 in Bangalore, 3 in Chandigarh, 3 in Mumbai and 1 in Dehradun.

With a vision of not leaving behind any talent due to economic constraint, the football academy offers 100% scholarships to the needy ones. Out of all 24 centers, Delhi based center is the most facilitated and best result giving academy. It is the association of the academy with the former footballer Bhutiya which makes the academy to stand out as a unique one in India.

In its faculty lobe, the young coaches of the academy are trained by Mr. Stevie Grieve, the former Scottish football coach, and Ten Sports pundit.

Besides, in the academy, the Kids get personal guidance from Baichung Bhutia which is a unique thing about the academy.

Premier India Football Academy, Mumbai Another Mumbai based prominent football Academy; Premier India Football Academy was founded by Mr. Nirvan Shah. Founded by India's very first UEFA Licensed coach Mr. Nirvan Shah in 2003, Premier India Football Academy has been providing the best training to the young football aspirants.

With an aim to see India playing in 2026 FIFA World Cup, the academy has been providing India many great footballing talents since long. Emerging as the sole football academy as a company, it's a 2-star AIFF accredited academy in India. In its football coaching, Nirvan Shah being himself a FIFA accredited coach conducts all the football events and programs.

Goa Regional Academy Incepted in the year of 2014, the Goa regional academy is located at the AIFF Training Center of Goa. With an accommodation of 35 players, the academy offers a balanced sporting pedagogy to these future footballers.

The Academy precisely take care of the nutritional value of their students players and provide them breakfast, lunch, snacks and dinner. Boys under the age group of 14 years are admitted for training at this football school.

Leagues such as I-league and Indian Super League have started a football revolution in India which can be realized seeing the ever-rising footfall in the football stadiums

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APPARATUS

The Essene of Safety gears in contemporary Sporting cult Five safety gears much in demand these days Sports safety gears and equipment may sometime looks clumsy and odd, but using a proper safety gears for a sport is the most essential aspect of protecting the sports person from serious physical injuries and accidental mishaps. In order to accomplish a successful game maintaining a good sportsmanship devoid of any sour incident, safety gears are highly recommended for the athletes to put on at the time of play.

These gears which differ from sport to sport act as a life-saver for a million of athletes across their career.

In a bid to avoid any physical injuries to the athletes while playing matches, the government highlights probable safety measures for the participating athletes in different forms of sports.

The article tries to focus in those items which play an integral role in shielding sports persons across several facets of sports:

Helmets

Helmets being the most demanded safety gear is widely used across several forms of sports including, cricket, football (American one, Rugby), cycling, skiing, motor sports and other outdoor sports.

Designed precisely to shield any mis-happenning or accidental headon collision, the helmet presents a quintessential example of sports safety gears. As different sports demand different kind of safety measures, these helmets are designed and tested accordingly.

Helmets which are designed for a discrete sport are not suitable for the other ones.

For instance a cricket helmet can’t be used in hockey and ice-skating.

It is recommended that the head safety gear, helmet should match the size of athlete's head so that to prevent him or her from any physical damage.

Chief brands available in India: One can find a plethora of Indian manufacturers in India who majorly deals through India Mart, one can order in bulk or in piece by going through these companies' profile: Jonex Expert, Klapp Armor, PlayOne Elite, Me Cricket and Yonker Cricket accessories, Bazooka hunter Cricket Helmet.

Protective Eyewear

Another major sports gear, Protective Sports Eyewear are highly recommended to be used in adventurous sports like Snowboarding, Skiing, Cycling and rowing and kayaking. These adventurous sports eye-gears are made of 3-mm polycarbonate lenses with ultra violet filter protecting the sportsperson’s eye from

APPARATUS

harmful UV rays. In the game of cricket, wicket keepers use protective eyewear to protect themselves from getting hurt by the cricket ball. Besides, these eye wear gears are also being used by the athletes of the sport of Tennis. The chief available brands in India Includes Eye gear, Oakley Jawbreaker, Kalenji Run which can be easily both offline and online.

Face Protection and Mouth Guards

In cricket, hockey, baseball and other where hard solid balls are being used, there is a huge chance for the athletes to get hurt on their face with the speeding balls.

In the combat sports, including boxing, MMA Karate and other forms of martialart, face guard gears are highly recommended to avoid any defacing knock on the important organs of body.

Marking boxing, hockey, rugby, and squash, cricket and others as the most vulnerable kind of sports where body parts like teeth, gums, jaws, tongue and cheek can be a soft target. These mouth guards should fit the mouth approximately for a proper carefree sporting in the field.

Some major brands which deals in these safety gears includes USI Universal, Vinex Boxing head gears, Sahni sports and other indigenous brands which has been catering the whole world with their qualitative gears.

Pads, Guards and Straps

In sports like Hockey, Rugby, Cricket and football, where players body contacts to each other and hard balls at the time of game, pads and guards should be used by

the athletes to avoid any injury in shoulders, elbows, arms thigh, knees, shins and ankles.

The guards which ranges from hard plastic to soft padded gearshield the body parts of a sportsperson from getting any sprains and fractured at the time of sport.

In the game of cricket, skin guards are being used to protect the shins from rapid contact with the hard ball.

Knee pads are used to protect knee joint and severe damage to the cartilages, shoulder pads help to protect and support shoulder joint to reduce any accidental mishaps on the field. Similarly, there are other guards available in the market, which protect specific group of muscle from getting ruptured including Thigh Pads and Elbow Pads. SS and SG are the leading manufacturers and supplier of Cricket Pads of International Level. While in order to grab a good qualitative Gaurds and Straps, one can always order them online.

Protective Clothing and Footwear

There are some safety sports gear and footwear which are specially designed for a particular sport.

Taking instance of soccer, where players are equipped with sports cleats with spikes, especially designed to curtail the risk of getting injury from falls in the field.

In the same way, for sprinters like UsainBolt and others, the running shoes are precisely designed to optimize pronation and minimize overuse of feet and ankle joints. In the adventurous sport of cycling, athletes are given cycling shoes that shield the feet from getting any strain allowing them to complete a safe circuit with swift pedaling.

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INTERVIEW

Creatine enhancing muscle volume and strength Creatine is a natural stuff that turns into creatine phosphate in the body.The major role of Creatine is to increase Phosphocreatine stores in the body muscles.

The additional store of Phosphocreatine can be used to produce more ATP which is the key energy source of heavy lifting and high intensity exercises.

38 JUNE 2019

The very first question, what is Creatine?

Creatineis composed of three amino acids: L-arginine, glycine and L-methionine. Constituting about 1 percent of the total volume of Human Blood, Creatine is transported through the blood and used by parts of body that have high energy demands, like brain and skeletal Muscle. In the market, there are different forms of creatine available including Creatine Monohydrate and Creatine Nitrate.

Being a natural substance, Creatine turns into creatine phosphate in the

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body.In the body, Creatine helps to make a substance called adenosine Triphostate(ATP) which provides energy for muscle contraction.

How did it all start?

It was way back in the year of 1970s when scientists discovered amazing facts about the usages of Creatine, which canbe used to augment the physical stamina of an athlete.

As the new era of 90's came, Athletes started taking Creatine as health supplement and with no time, it has emerged as the most popular sports supplement. At the moment, Creatineis widely used by professional athletes, football and hockey players, boxers another sportsperson playing highintensified game.

Talking about more benefits associated with the usages of Creatine:

STUFF

1. Helps muscle cells to produce more energy Creatine supplements increases muscles' phosphocreatine stores. Phosphocreatine assists with the formation of new ATP, which is a building block of a growing muscle. At the time, of exercise these new formulated ATP breaks down to deliver to the body. ATP poses like a fuel to the body, the more it is, the higher you can work-out aggressively. This is the basic mechanism of Creatine’s performance enhancing effects. Itshould be noted that 95% of phosphocreatine is stored in muscle while rest 5 % is found in Brain, Kidney and Lever.

2. Aids other functions in Muscles Acting as an effective supplement, Creatine helps body to add more muscle mass. It can change the way the muscle cell grows leading to a new muscle growth. For instance, itincreasesthe formation of proteins that create new muscle fibers.

Besides, Creatine also raises the level of IGF-1, which is a growth factor that promotes an increase in muscle mass.

Creatine also raises the level of IGF-1 which is a growth factor responsible for increasing muscle mass.

Adding more water content to the body muscles, thisCreatinesupplement increases the cell volume subsequently increasing muscle size, 3. Increase bodily stamina to perform high-intensity exercises With the formulation of ATP inside the body, Creatine helps to increase the physical stamina of human body to perform high-intensity workouts in the gym.

With the usages of Creatine supplement, athletes can work on their different physical attributes including: • Physical Stamina • Ballistic strength • Sprint Ability • Muscle Endurance • Resistance to Fatigue • Muscle Recovery • Brain Performance Unlike supplements that only impact advanced athletes, Creatinebenefits you regardless of your fitness level 4. Instant Muscle Growth

Creatince has been accepted globally as the world's most effective supplements for increasing muscle mass.

It can be seen with a regular usages of the supplements for 5-7 days, the human body significantly increases lean body weight and muscle size. Initially by increasing water content in your muscle, Creatine makes your muscle to look large.

After a long deliberate, usages it also aids in muscle fiber growth by signaling key biological pathways and powering your gym performance.

5. May help With Parkinson’s Disease The Parkinson's disease is caused by lower secretion of key Neurotransmitter dopamine in patient's brain. With such an acute reduction to the dopamine levels, it causes death of brain cell along with other serious symptoms including tumors, loss of muscle function and speech impairments.

Despite of such benefits are associated with the consumption of Creatine for treating neurological disease, most current researches have been don on the animals.

An experiment over mice shows prevention of 90% drop in their dopamine levels.

Apart from the above –listed benefits of Creatine, researchers also highlighted some more advantages of taking Creatine supplement which are as follows: • Lower blood sugar levels • Improve muscle function and quality of life in older adults • Help treat non-alcoholic fatty liver disease • Alzheimer's disease • Parkinson's disease • Huntington's disease • Ischemic stroke • Epilepsy • Brain or spinal cord injuries • Motor neuron disease • Memory and brain function in older adults After exploring such a beneficial health supplement which was discovered in the year of in 1835 by a French Scientist Chevreul for real, we have tried to present a list of international brands which are available in India and are known for their composition and easy usability.

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STUFF

1. Optimum Nutrition Creatine Powder

With its brands recall and effective result, Creatine powder by the Optimum nutrition is the best available option in the health supplement market.

By incorporating a unique method of production, Optimum Micronized Creatine powder presents a saturated health drink being mixed with water or juice smoothly.

Having Creatine Monohydrates as its building blocks, the health supplement supports strength and power during workout. The Creatine powder comes in different packaging ranging from 150 grams to 2000 grams. In order to infuse instant energy to your tired muscles, the powder easily dissolved in the liquid and can be dissolved in the blood stream.

2. MusclePharmCreatine

contains pure Creatine monohydrate.

The creatine supplement is precisely processed in a GMP Facility. The creatine Monohydrate assists to increase the amount of ATP in body which further works as an energy source for muscle contractions. One serving of this creatine supplements delivers 5g of pure CreatineMonohydrate. Users can increase their strength, energy , endurance and performance by having this health supplement.

4. Dymatize Creatine Micromized

DymantizeCreatine Micronized helps to replenish lost energy while working out with a gush of 100% pure Creatine Monohydrate. With its 180 microns, DymantizeCreatine Micronized offers fast dissolving ceratine. Those who want to increase their muscle strength as well as endurance of thebody, they can use this micronized creatine.

5. MuscleTech Celltech performance Series

The Creatine powder presents a blend of five discrete types of Creatine including Creatine Nitrate, Creatine AAB, Dicreatine Malate, Creatine Magnesium Chelate Monohydrate.Besides, the powder also contain Cinnulin PF, which delivers an influx of energy to the body while doing workout and help one to gain lean body mass.

Every serving of MusclepharmCreatine delivers 5 grams of Creatine Monohydrate.

3. Universal Nutrition

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JUNE 2019

An exclusive product of AlzChemTrostBerg GmbH Germany, the creatine supplement

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One of the America's chief health supplement company Muscle Tech also markets the ultimate HardgainerCreatine Formula. With its 3.5g of Creatinemonohydrate per scoop of 49g, the health supplements enhance muscle fullness. The Cell Tech Creatineformula can be used by athletes, cross fitters, powerlifters, bodybuilders as it contains free-form amino acids that aid in dramatic Cell volumization.

Trainer Awards Innovation Awards Facility Awards

The night to celebrate your excellence

Nutrition Awards Honorary Awards

Nominations Now Open

13 July 2019 | Taj Palace, New Delhi For details, contact Ratish Divakar

M: + 91 22 6144 5995 ratish.divakar@india.messefrankfurt.com

Visit www.feaindia.com

LAUNCH

FLIPKART TO INTRODUCE A FITNESS AND SPORTS BRAND Flipkart announced launching of a new in-house fitness and sports brand called Adrenex. It will offer more than 200 products under the umbrella of fitness and lifestyle.

The Walmart-owned ecommerce giant said it will be catering to the fitness and sports enthusiasts of the country. Adarsh K. Menon, the Vice President of private brands, electronics and furniture at Flipkart commented on the launch, “The aim of Flipkart’s Private Brand has always been to solve for our customers’ unique needs across categories, by providing them with the best quality at affordable prices. By launching Adrenex, we are looking to better serve Indians who are becoming increasingly health and fitness conscious, but may not have access to good quality equipment.”

In the wake of ICC Cricket World Cup 2019, Ardenex is offering an array cricket gears.

The brand also houses other major sports equipments like basketball, volleyball and football. Adrenex is contemplating to add other fitness and sports products like treadmill, home gym setups, cycles, skates and many others to its portfolio.

Walmart recently visited several offices of Flipkart in India and things are expected to take a positive turn. It has been a year since the US retail giant took a stake worth of 16 billion in the company.

Flipkart also has a brand tie-up with French retailer Decathlon. An agreement was

signed in 2017 between the two parties and under that pact, the entire range of Decathlon products sold in offline stores were to be listed on Flipkart. After the launch of Ardennex it is unclear yet whether that agreement will be extended or not.

PIRELLI TEAMS UP WITH PUMA FOR AERODYNAMIC SHOES

42 JUNE 2019

Pirelli, a major international tire brand has teamed up with Puma for designing shoes that are as strong as a racing car.

Pirelly have introduced the new “Replicat-X” of Puma which is inspired by modern sports cars. In an attempt to bring Motorsport racing to road, both companies have brought forth Replicat-X, an all-new silhouette made up of sole and upper construction which helps you to Stick to the track.

Pirelli has blended its expertise of designing and developing CINTURATO Blue tire with Puma’s Motorsport heritage to create the new ‘Replicat-X’ Shoe.

The newly introduced shoe is designed to perform in a similar way to the modern supercar which can convey the roar of the racetrack to the street.

With a low F1 Car inspired profile, the shoe comes with an “Oversized” full rubber outsole. This is used in tandem with a comfortable molded sock-liner. Pirelli’s unique CINTURATO Blue tread pattern which is used for giving the tire the highest level of traction at wet races has been used on the sole to give customers who use the shoes a measure of grip and control.

The shoe’s upper sports a perforated Microfiber-suede on the vamp, as well as lateral mesh panels for breathability, making the shoe suitable for really fast walking or running and

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giving it an advantage from an aerodynamic perspective.

Pirelli branding is also seen on the midfoot, the tongue pull tab, and the bottom of the sole in the form of the company’s distinctive red and yellow colored logo. The Puma touch is seen in the bright blue translucent form strip down the side, the black heel and refreshing green highlights.

The new Replicat – X shoe was pre-launched in selected stores on April 26 and will be available at the retail level from May 15.

LAUNCH

SPORTITO LAUNCHED A FANTASY SPORTS PLATFORM IN INDIA Sportito, a major European fantasy sports platform forayed into Indian market. They registered phenomenal response from sports enthusiasts of the country. According to the press statement released by the company, they received 500 registrations within the first two hours of operation.

This move comes across as a part of a global expansion strategy in the wake of ICC World Cup 2019.

Sportito was eyeing India’s thriving sports market for a long time. Fantasy sports industry in India showed the promise of rapid growth in future. According to KPMG 2019 report, the number of users went by over 25 times from June 2016.

Sportito India is currently stressing on cricket. The company have international and domestic cricket challenges. It has football as well. Kabaddi and Basketball launching are underway. Indian fans can play fantasy sports on Sportito and enjoy a fun version of the popular managerial game.

There will be options of collecting virtual coins which can later translate into bonus.

Currently, India has more than 20 million fantasy sports users.

The number is expected to grow up to 100 million by 2020 with a staggering 89 percent of users play fantasy sports at least once a month, 71% of the respondents play fantasy cricket with 85% being mobile users. The fantasy game platform features some interesting traits. The players are free from

salary cap restrictions, allowing them to choose the top players without having to worry about the budget. Users can utilize the real time data to track their teams live, courtesy to the partnership with Sportradar, the global data provider.

The CEO of Sportito, Riccardo Mittiga commented, “The Indian market is the fastest-growing fantasy sports market in the world, and for us was a natural decision to launch our innovative site in this market aiming to be the number one platform with the best experience ever. We’ve asked our community which new sports they would like to play on Spotio, the answer was cricket and we did it. We are consumer-oriented company and our team is doing our best to become the first choice in the hearts of fantasy players.”

MESSI TO ROPE IN CLOTHING LINE WITH MGO Soccer legend Messi will be partnering with MGO to open his clothing line. There will be joint e-commerce portal called ‘The Messi Store’ where the line will be showcased.

The Creative Director of MGO is Ginny Hilfiger, sister of designer Tommy Hilfiger who will launch the portal.

By August, customer can expect a full roll-out from the clothing line.

The news report published by ESPN says, few of the products will be signed by the Barcelona start himself.

Few products will only be available for a limited edition at The Messi Store. The Messi Store will be mostly consisting of menswear. Messi’s sister Maria Sol will represent the face of the brand. An athletic touch will be given to the all products. The 31years old footballer is deemed as the greatest player of all time.

He has partnered with UNICEF and established his charity organization called the Leo Messi Foundation.

VOL 01 l ISSUE 06 | SPORTZ BUSINESS INSIGHT

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REPORT

SPORTS DRINKS DOMINATES IN SPORTS NUTRITION MARKET Sports Nutrition Market is thriving by world during upcoming year with the key players Glanbia Plc, Hormel Foods Corp., PepsiCo, Abbott Nutrition, General Nutrition Centers Inc, Iovate Health Sciences International Inc. According to Absolute Markets Insights recent published report, titled: Global Sports Nutrition Market, by Product Type (Food, Drinks and Supplements), by Distribution Channels (Supermarkets/Hypermarkets, Pharmacies, Health stores, Online Channel and Convenience Store), by Region (North America, Europe, Asia Pacific, South America and Middle East & Africa)Trends Analysis, Estimates & Forecast, 2015-2027, Global Sports Nutrition Market is expected to grow with a CAGR over 9.50% during the forecast period of 2019-2027. Increasing demand for various kinds of energy drinks, dietary supplements and energy bar among sports person and body builders will propel the sports nutrition market over the forecast period. Moreover, the growing urbanization backed by increasing per capita income in various emerging countries including China, India and Brazil, Argentina and African countries will propel the sports nutrition products demand in the near future.

Sports drinks account for the highest share in the sports nutrition market in 2018, and will keep dominating the market over the forecast time period. Sports supplements is the fastest growing category of sports nutrition. Demand for sports supplements is attributed to rising health consciousness and purchasing power of individuals.

Sports nutrition products are consumed as sports and fitness nutrition products to enhance athletic performance, it

includes minerals, vitamins, amino acids, herbs. Due to shift in consumers' preference towards self-grooming outlook and fitness trend, nutrition supplements had gained higher popularity among younger generation, sports person and fitness enthusiast working adults. Furthermore, the ongoing trend of joining gyms and bodybuilding centers encourages consumers to buy protein supplements products to boost body immune system and build muscles, hence rising the demand of sports nutrition products.

For more information and get a copy of the report go to this link: @ https://www.absolutemarketsinsights.com/request_sample.php?id=210

RECOVERY X1 TO RECOVER ATHLETES MUSCLE ACHE

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SAFR, a health and wellness manufacturer, has developed the Recovery X1, a portable, battery-operated, deep tissue massager. During trials, the Recovery X1 has shown to help all ranges of athletes heal and build a more efficient workout session over time. It functions by the use of engineered massage heads in a percussion motion, strong enough to penetrate the most troubling of muscles.

"Fitness is an important part of people's lives, and the tools available to help after the workout have been lacking. That is why we focused on muscle recovery," stated James Zhou, SAFR CEO. "It really is effective and safe for all kinds of pain relief."

The details in the design are the focus of the Recovery X1. Gone are the loud, inefficient motors of other massagers. They have been replaced by a high-torque, brushless motor with Silentech™, making

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 06

it as loud as a quiet office. It's built to last from a high-strength polycarbonate and water resistant to sweat. The angled handle helps to comfortably reach muscle groups in the back and makes

the lightweight device easy to hold.

SAFR designs and manufactures an extensive line of health, wellness and fitness devices. Headquartered in Laguna Hills, California.

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