Sportz Business Insights Magazine, April 2019

www.sportzbusiness.com

APRIL 2019|` 80

SPORTZBUSINESS I N S I G H T S DCP LICENSING NO. F.2(S-16) PRESS/2018 l VOL 1 l ISSUE 4 l TOTAL PAGES 48 l PUBLISHED ON 1ST OF EVERY MONTH

SPORTS GEAR INDUSTRY IN INDIA PIRANHA SPORTSWEAR REVIEW DIALOGUE

TARUN DEWAN ED, SGEPC TAISPO - 2019 REPORT SEI SAUR ENERGY INTERNATIONAL

Publishing Group

EDITORIAL

#IOC

Internet

EDITOR MANAS NANDI manas@sportzbusiness.com HEAD MARKETING AVIJIT LAHIRI avijit@sportzbusiness.com SUB EDITOR KUMAR ABHINAV abhinav@sportzbusiness.com SUB EDITOR JAYITA SARDAR jayita@sportzbusiness.com MANAGER ADVERTISING ARNAB SABHAPANDIT arnab@sportzbusiness.com DESIGN HEAD SANDEEP KUMAR WEB DEVELOPMENT MANAGER JITENDER KUMAR WEB PRODUCTION BALVINDER SINGH SUBSCRIPTIONS S. RADHIKA subscription@sportzbusiness.com MANAGER FINANCE KULDEEP GUSAIN Sportz Business Insights is printed, published, edited and owned by Manas Nandi and published from 303, 2nd floor, Neelkanth Palace, Plot No- 190, Sant Nagar,East of Kailash, New Delhi- 110065 (INDIA), Printed at Swastika Creation 19 DSIDC Shed, Scheme No. 3, Okhla Industrial Area, Phase-II, New Delhi- 110020 Editor, Publisher, Printer and Owner make every effort to ensure high quality and accuracy of the content published. However he cannot accept any responsibility for any effects from errors or omissions. The views expressed in this publication are not necessarily those of the Editor and publisher. The information in the content and advertisement published in the magazine are just for reference of the readers. However, readers are cautioned to make inquiries and take their decision on purchase or investment after consulting experts on the subject. Sportz Business Insights holds no responsibility for any decision taken by readers on the basis of the information provided herein. Any unauthorised reproduction of the magazine content is strictly forbidden. Subject to Delhi Jurisdiction.

Cover Image: Created by The Lazy Artist Gallery

04

APRIL 2019

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 04

Of

S

Clothing

ports, Fitness or Health are quit flourishing industry in India. Users from these sectors need to monitor their vitals round the clock.

And this needs a lot of cumbersome gadgets.

How if we can put to rest these various monitoring devises and just amalgamate all these in our cloths that we wear.

Yes I am talking about SMART CLOTHING. Last Month I was in Taipei covering TAISPO 2019.

I met many smart textile manufactures from Taiwan also was privileged to meet executives from Taiwan Textile Research Institute (TTRI).

A smart textile or cloth are materials and structures that sense and react to environmental conditions or stimuli, such as those from mechanical, thermal, chemical, electrical, magnetic or other sources.

Textile science today stands on a novel, unexplored and a fantasy filled horizon.

Textiles that can think for themselves! The idea itself is very progressive and in reality such textiles are a fact technically possible today and commercially viable tomorrow. The technology of SMART TEXTILES is an integration of almost all disciplines of applied sciences like Fiber technology, Material science, Electronics and instrumentation, Fiber optics and sensors, Telecommunication, AI, IT & IOT. These myriad sciences are blended with one another to produce fashionable textiles which make our lives comfortable and luxurious.

SMART TEXTILES, however, are not just restricted to clothing and apparels but extend to many other applications like automobiles, robotics, aircrafts, medicine and surgery etc. The importance of these materials is so profound at some places (e.g. military battlefields) that they virtually act as lifesaving materials.

On the commercial front, however, these textiles are still to realize aspirations of potential buyers in India who would like to have the product at reasonable prices. But that is quite natural since any new technology takes its own time to get fully commercialized. It can be anticipated that this industry will have a huge market of its own in India, and the market will not be made entirely of the affluent class; in fact majority of consumers would be from the middle class. Instead of cutting prices all the time, the textile industry should focus on delivering customized products with enhanced functionality features like say, smartness. The future does not lie in cutting costs all the time, but in being innovative at every process of product design.

I foresee a lot of synergy that can be created between Indian and Taiwan in this field. Let me know you thoughts.

Lot more interesting articles inside.

Happy reading.

ManasNandi manas@sportzbusiness.com

CONTENT

08 INTERVIEW

TARUN DEWAN EXECUTIVE DIRECTOR SGEPC

18 22

18 GYM EQUIPMENT

TOP THREE GYM EQUIPMENT AND THEIR INDIAN SOURCES

32 TECH

INTERNET SPORTS CHANGING THE WAY OF SPORTS CONTENT CONSUMPTION

14 MARKET

INDIAN SPORTS GOODS SCORING MARKETS DESPITE DOMESTIC LIMITATIONS

26 REVIEW

PIRANHA SPORTSWEAR: A SPORTSWEAR FOR HARD WORKOUT

22 WATER SPORT

28 INTERVIEW

36 INTERVIEW

39 REPORT

42 NEW LAUNCHES

44 NEWS

ESSENTIAL SWIM GEARS BEFORE YOU HOP IN A POOL THIS SUMMER

ASHWIN KAARTHIK .R CEO PIRANHA SPORTSWEAR

OFFICIAL XBOX GAMING HEADPHONES HYPERX

ANIRUDH PATHAK DIRECTOR & CO-FOUNDER BARE KNUCKLED PROMOTIONS

32 14

SPORTS TECHNOLOGY MARKET WILL BE WORTH $31.1 BILLION BY 2024

U.S. POLO ASSN. TO SPONSOR GLADIATOR POLO VOL 01 l ISSUE 04 | SPORTZ BUSINESS INSIGHT

05

APRIL 2019

NEWS

GODADDY SIGNS A DEAL WITH ICC WORLD CUP 2019 GoDaddy, an American web hosting and internet domain provider has announced a partnership deal with International Cricket Council (ICC) as the official sponsor of ICC Men’s Cricket World Cup 2019. The sponsorship deal with the global event which is scheduled to start in England and Wales between 30th May and 14th July marked to be the very first deal for the web hosting company .

According to Sports marketing experts, the deal is estimated to go around $2-3 million.

“ICC World Cup provides a unique opportunity because two-thirds of the world’s population, including India, will watch the event. We are focused on growing in tier II and III towns, where the next wave of 200 million internet users will come. We want to use ICC World Cup to both engage with the customers and promote the benefits of coming online,” said Nikhil Arora, managing director and vice-president, GoDaddy India.

Under the sponsorship deal, the GoDaddy brand will get optimum exposure inside the premises of the English playgrounds like on the perimeter of the ground, side-screen and backdrops of the stadium.

Besides, GoDaddy will also try to engage with the visiting Indian fans along with launching Above-TheLine(ATL) campaign targeted at entrepreneurs and small businesses.

Calling it a winning combination,

the commercial general manager of International Cricket Council (ICC) Campbell Jamieson said,” We are excited to partner with GoDaddy for the Cricket World Cup 2019.

GoDaddy has, for a long time, been an active supporter of sport in India and around the world, and has successfully leveraged the influence of sports to empower and inspire entrepreneurs.

Our partnership with GoDaddy connects their entrepreneurial zeal with the year’s biggest sporting extravaganza,”.

GoDaddy’s partnership with ICC marks company’s collaboration with the sport. The brand always gets itself around several sporting events and numerous sports celebrities from across the world.

Talking about the Indian sporting ambience, the brand has been associated with cricket in several formats and currently assisting Indian batsman MS Dhoni for his entrepreneurial venture.

RED BULL REIGN BASKETBALL LEAGUE HEADS TO INDIA

ADIDAS REASSOCIATES WITH CRICKETER ROHIT SHARMA

With an objective to revolutionize basketball in India, Red Bull Reign, a unique 3 on 3 global basketball tournaments, is going to make its way to India for the first time.

The Red Bull Reign will invite talented ballers from across the country in this summer to exhibit their skills, endurance and team work in their flagship 3 vs 3 tournament having a cumulative scoring system.

Starting on April 7, the basketball tournament will be held across 12 Indian Cities: Chennai, Bengaluru, Ahmedabad, Goa, Hyderabad, Pune, Mumbai, Aizawl, Guwahati, Delhi, Ludhiana and Jaipur.

The Winners of this tournament will further play at the national final in Mumbai in the first week of June and the India winner will represent the country at the World Finals later in the year.

Open for men who are 16+ years, Red Bull Reign will use a unique set of rules on the gameplay of the International Basket Federation’s (FIBA) rules.

German Sportswear brand adidas has extended its partnership with Indian cricketer Rohit Sharma as its Brand Ambassador.

With the Extension of their partnership, the hard hitting Indian cricketer Rohit will speculates how the sportswear brand continues to inspire Young India using several stories of Indian Icons. Being associated with the brand since 2013, Rohit has been standing as the face of Adidas in India. Role model to a millions of young fans, Rohit always extends his support to non-cricketing sports which finally contributed to the development of sports culture in India.

Recently, Rohit has emerged as the third fastest batsman along with former captain of Indian Team Sourav Ganguly to have made 8000 runs in One-Day-International (ODI) Cricket.

Focusing on association with the budding young talents, the sportswear brand has signed up rising sportsperson like Hima Das, Manpreet Singh and Swapna Barman as its Brand Ambassador.

In a statement, Sharad Singla, Director, Brand Marketing, Adidas India said, “At Adidas, we believe through sport, we have the power to change lives, and our association with Rohit will craft new journeys for youth to look upto.”

06

APRIL 2019

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 04

NEWS

DELHI GOVT ALLOTS 140 CRORE FOR SPORTS COMPLEX The Chief Minister of Delhi State, Arvind Kejriwal has allotted a sum of rupees 140 crore for the construction work of an ultramodern Sports Complex in Najafgarh.

In a statement released by the Delhi state government, the government said the decision was taken after the directorate of Education (DoE) notified that it does not have any stadium/complex in the rural areas of Najafgarh except for a small stadium which is surrounded by eight government schools.

“The DoE has envisaged a state-ofthe-art sports complex having various facilities under one roof. The DoE also felt that excellence in sports is possible only when sportsperson receive training at specialised residential sports academies,” the statement said.

The proposed complex will include a synthetic athletic track, a jogging track, a tennis court, a basketball court, a swimming pool, sports lighting for cricket ground, a football ground, all augmented by an uninterrupted power supply, the statement reads.

Najafgarh MLA and transport minister

Kailash Gahlot welcomed the decision.

“Delhi Government approves Rs140 Cr for building a Sports Complex spread over 18 acres at Kair, Najafgarh will have international level facilities for football, cricket & indoor games,” he tweeted.

After checking out all possible sites for the complex, the Directorate found suitable

land in the village of Kair. “This land falls along an arterial road, branching from the Main Najafgarh-Dhansa Road connecting village Kair to Najafgarh. As the land is next to one of the main arterial road from the centre of Najafgarh, it is accessible by private vehicles, public transport, by foot and cycle,” it said.

BFI TO LAUNCH 6 WOMEN BASKETBALL LEAGUE IN INDIA Basketball Federation of India (BFI) in a major move devoted to the women basketball players, has announced to launch Professional Sports League exclusively for women in the next three months of period.

Announcing the names of six team women basketball league, BFI President, K. Govindaraj who has been selected for second time outlined that the league will be put together within three months and will be played in six cities.

“We plan to hold the women league in six cities first. Depending on how it goes, we will take it to other centres,” he said. Plans are also afoot to restructure the national championships, with a new committee constituted for the purpose. “The committee will give us its proposal in the next 45 days. We intend to have a zone-wise competition before the final round. We will have more matches, which will give us a chance to look at more talent,” said Govindaraj.

In its other plans, BFI mulls to conduct 3×3 tournament of its own and establish a scholarship for young talented ones.

The BFI promised a bunch of new ideas and tournaments.

Govindaraj was unanimously re-elected as president of the Basketball Federation of India (BFI) at its annual general-body meeting over the weekend. Chander Mukhi Sharma was reelected as secretary-general.

VOL 01 l ISSUE 04 | SPORTZ BUSINESS INSIGHT

07

APRIL 2019

INTERVIEW

SGEPC is a link between Industry and the Govt.

A government of India sponsored body, Sports Goods Export Promotion Council (SGEPC), has been working earnestly to promote indigenous sports goods and toys across the globe. In order to promote Indian manufacturer of sports goods, this 61-year-old council, SGEPC has been organizing events across the globe. The council cherishes to have several Indian government schemes on board which make a favorable condition for the Indian sports goods manufactures to sustain and develop. Talking more about their strategies, Tarun Dewan Executive Director, The Sports Goods Export Promotion Council talked to Kumar Abhinav of Sportz Business and shared his insights over the mechanism of council in India.

TARUN DEWAN

Executive Director|The Sports Goods Export Promotion Council

Q

How do you see incumbent government's attention towards import of capital goods for preproduction, production and Indian Sports goods manufacturing and exports industry? post-production at zero customs duty.

Although the Indian Exports of the Toys & Sports Goods sector have been showing consistent increase, overall India’s exports contracted in recent months due to sluggish demand in western markets. To push the export growth, the government has various schemes. Mentioned below are a few export schemes of the Indian Government, relevant to our sector.

1. Export Oriented Unit (EOU) Scheme The EOU Scheme provides an internationally competitive duty-free environment coupled with better infrastructural facilities for export production. The units are allowed to import or procure locally without the payment of duty all types of goods including capital goods, raw materials, components, packing materials, consumables, spares and various other specified categories of equipment.

2. Market Access Initiative (MAI) Scheme The MAI Scheme is an Export Promotion Scheme, envisaged to act as a catalyst to promote India’s exports on a sustained basis. The scheme is formulated on focus product focus country approach to evolve specific market and specific product. These activities are eligible for financial assistance - marketing projects abroad, capacity building, support for statutory compliances, studies, project development, etc.

3. The Merchandise Exports from India Scheme (MEIS) The MEIS has been introduced for the export of specific goods to specified markets. Rewards for the export of notified goods to notified markets under MEIS are payable as percentage of realized FOB value.

08 APRIL 2019

4. Export Promotional Capital Goods (EPCG) Scheme The objective of the EPCG Scheme is to facilitate import of capital goods for producing quality goods and services to enhance India’s export competitiveness. EPCG Scheme allows

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 04

5. Duty Free Import Scheme This Scheme is specially focused on labor intensive sectors like Apparel and Sports Goods & Toys sectors and allows a percentage, duty free imports of certain specified components to manufacture the end product, based on the last years export performance.

Q

Being a govt. of India sponsored body, what advantages you provide to your members?

The Sports Goods Export Promotion Council (SGEPC) sponsored by the Ministry of Commerce & Industry, Government of India, established in 1958, is dedicated to promote the exports of Sports Goods & Toys from India. All the leading manufacturers and exporters of sports goods & toys are SGEPC Members.

The Council works for and offers the following benefits to its members: Authentication of Exporters: SGEPC records the annual export figures of all the exporters and is a source for authenticated reliable data.

Promotion of Industry in Overseas events: Council promotes the entire Industry through : • India Pavilions in leading international fairs: SGEPC organizes participation and forms an India Pavilion where its member exhibitors are provided with thematic stands as per their individual requirements, at highly negotiated rates.

• B uyer Seller Meets: SGEPC organizes BSMs in potential countries with the help of Indian Missions and/or local marketing consultants.

Implementing, Processing & Disbursing Grants and Schemes of the Govt.

• MAI Grants for participation in overseas activities

INTERVIEW

• Duty Credit Scrip (7% of exports) under Focus Product Scheme. • Duty Free import of notified raw materials for sports goods.

Overseas Business Enquiries: The SGEPC circulates business enquires received directly or through Indian Missions abroad and also provides buyers with the list of the exporters as solicited.

Communication and Publicity: The Council has various communication instruments catering to its members, the Govt. as well as buyers which include: Regular Circulars / Websites / Members Directory / Catalogues / Advertisements / Banners Link between Industry and Government: The SGEPC is a link between the Industry and the Govt. whereby it channelizes assistance offered by the Government to the Industry. SGEPC also provides feedback of the Industry to the Govt. for Policy formulation & fixation of incentives for the industry.

Export Statistics and Projections: For maintenance of records about exports of Sports Goods & Toys as well as evaluation of performance on an annual basis.

Export Awards: Council provides recognition to leading exporters and also to entrepreneurs and achievers.

Visa and Other Support to Members: Visa recommendation letters are provided to members to facilitate their export promotion visits.

Q

Tell our audience about SGEPC workings in order to promote indigenous sports goods.

Indian Missions abroad and also provides buyers with the list of the exporters as solicited.

Q

What are the steps that the council takes to communicate and publicize while launching of any Indian sports goods?

The Council does not manufacture, market or promote any individual product but only promotes the Export of Toys & Sports Goods from India. Launching, publicizing or promoting of any new product is done by the respective manufacturer/ exporter.

Q

How does the council nurture young entrepreneurs entering into the world of sports goods manufacturing business?

The council has a role of guiding and making the entrepreneur aware of the opportunities available for them in terms of the large international market available to them and what are incentives are available to the entrepreneur from the government to enable them to tap export markets. Outreach programs and awareness campaigns are organized by the SGEPC from time to time.

Q

What kind of steps does council takes to increase the quality, presence & productivity of Indian sports goods?

The SGEPC being an EPC responsible for exports of Toys & Sports takes it as its responsibility to promote all made in India products in different markets through various platforms under the initiative of the government schemes as explained above.

The Council regularly keeps its members updated about the various international standards being followed by the world markets, organizes seminars on quality practices and various options available to the manufacturer to be cost effective and make international quality products.

Q

Q

The SGEPC is managed by a Committee of Administration (COA), which consists of elected representatives from the Indian Toys & Sports Goods industry. The elected members are for a fixed term. The committee includes a Government representative. The COA is headed by the Chairman, the Vice-Chairman and the Regional Director.

The Sports Goods Export Promotion Council participates in most of the major International events for the sector. The Council keeps on exploring new opportunities available for its members, to showcase their products to target audiences, in line with the market trends.

The events in which the SGEPC has been organizing the participation of its members for the last few years are as below.

ISPO Munich, The Leading International exhibition for Sports Goods Spielwarenmesse International Toy Fair, Nuremberg, for Toys Hong Kong Toys & Games Fair, Hong Kong Kids India, Mumbai, International buyers are invited by the Council to India in Kids India, Mumbai, and their travel costs are reimbursed, to promote Indian Exports under the RBSM Scheme of the Government.

The Council also takes business delegation to different countries based on the markets to hold buyer seller meets (Similar event was organized recently in Algeria and Morocco).

The council even helps its members, based on the feedback and interest of its members, by joining hands with other Councils to organize the participation of its members in product/country specific events.

Tell us more about Committee of Administration (COA) which manages SGEPC.

Q

How do you promote Indian industry at overseas events?

The SGEPC promotes the Industry through organizing the participation of the member exporters in leading international events The SGEPC forms an India Pavilions in leading international fairs where its member exhibitors are provided with thematic stands as per their individual requirements, at highly negotiated rates.

The SGEPC organizes Buyer Seller Meets in potential countries with the help of Indian Missions and/or local marketing consultants.

The Council has various communication instruments catering to its members, the Govt. as well as buyers which include: Regular Circulars / Websites / Members Directory / Catalogues / Advertisements / Banners SGEPC circulates business enquires received directly or through

Lastly can you please tell us which all events you participate to promote Indian manufactures?

VOL 01 l ISSUE 04 | SPORTZ BUSINESS INSIGHT

09

APRIL 2019

28-30

2019

Taiwan External Trade Development Council (TAITRA) Successfully Concludes 46th Edition of TAISPO Keen global and local participation, foreign investments & technology breakthroughs marked the show Taiwan External Trade Development Council (TAITRA) successfully concluded the 46th edition of TAISPO, the three day (28th – 30th March 2019) show at the TWTC Exhibition Hall 1, Taipei.

This year, the show focused on Fitness Equipment, Smart Sports, Wearable Device, Fitness Service, Outdoor, Sports Balls, Swimming & Diving, Water Sports, Sportswear, Running, Protective Gear, Boxing Gear, Skating, Racket Sports.

The expo witnessed over Gross Exhibit Space of 23,450 sqm with 1403 exhibitor booth from local and overseas manufactures, with over 12,500 visitors in total and 1,777 international visitors. TAISPO also showcased Smart Sports Forum, Fitness Industry and Management Forum, One-on-one Procurement Meetings & TaiSPO Innovation Award & Innovative Design Award in Sports Technology.

The event was co-organised by Taiwan Sporting Goods Manufacturers Association (TSMA), Taipei Sporting Goods Association (TSGA), Taiwan Fitness Industry Association (TFIA), Taiwan Smart Textiles Association (TSTA).

The event witnessed new product showcases including Fitness Equipment, Smart Sports, Wearable Device, Fitness Service, Outdoor, Swimming & Diving, Water Sports, Sportswear, Running, Protective Gear, Boxing Gear, Skating, and Racket Sports.

Business to Business (B2B) meetings were facilitated to enable focused and well-directed match-making.

Various subjects ranging from viability of manufacturing, Smart Textiles, quality manufacturing were discussed.

The show attracted high number of international visitors and buyers. The top 10 countries were Mainland China, Japan, South Korea, United States, Thailand, Hong Kong, India, Australia, Philippines & Singapore.

SOME OF THE

TAISPO 2019

Everest Textile co. LTD is a Taiwan based company which is specialized in yarn texturizing, weaving, knitting, dyeing, post-finishing and garment production. Being instituted in 1995, this textile company has been associated with more than 300 partners across the globe including some major one like Decathalon, Lululemon, The North face GAP, POLO and Ptagonia.

AiQ emerged as a pioneer body in the world of smart clothing industry. By incorporating stainless steel fiber based woven fabric for specialty glass applications such as automotive glass and putting earnest effort to fuse semiconductors with textiles, the Taiwan based company is making much hustle in the era of ioT. The company gets its product portfolio featured by several smart clothing solutions including BioMan+, AiQ-Synertial, RFID Laundry Tags, Textile Cables. AiQ also has expertise to deliver qualitative innovative ideas to select group of patents resolving their smart clothing problems. The company is planning to bring a complete paradigm shift in the healthcare industry aided by aided by advances in big data, machine learning leveraging the physiological data that is continuously acquired by the sensors. In order to attain the same, the company is putting their whole effort to reach a platform where a sensor can be printed on a human body or even embedded into it.

Makalot Industrial Co., Ltd. is a leading garment manufactures with some highend global famous partner brands and retailers. The Garment Company was instituted in the year of 1990 under the leadership of Mr. Frank Chou following the most challenging years from 1980's and 1990's for the garment industry in Taiwan. The garments company has its product portfolio which is covered by clothing for men, women, and children. Its products include ready-to-wear clothing, sleepwear, loungewear, active wear, and functional and active performance products, such as fireproof wear, recycle fabric, heat fabric, etc.

Taiwan based Sportsman Corp. is a professional tent manufacturer which has been operational in the region since 1975. Being in the tent manufacturing sector for more than four decades, the company cherishes to provide outdoor enthusiasts with al new swiftly pitching 30-seconds turbo tents which combine innovative design with technology.

These 30 seconds turbo tents are made up of exceptionally high-quality, waterproof Ripstop fabric, pledged to remain intact even in the heaviest rain whilst remaining tape-sealed preventing any water leakage.

12

APRIL 2019

Aeropac sports corp. is a Taiwan based global company which deals in highend water sport products and provides service to 86 countries for more than five decades. Posing as perfect one stop shop for millions of water sports enthusiasts, Aeropac comes with a plethora of surfing, swimming, newly added triathlon and other major outdoor sport gears. In its product portfolio, Aeropac offers its customers with qualitative range of wet suit, fishing boot, Quick dry shirt, surf board, rescue equipment and other essential water sports gears. Having an experience of 56 years exactly, the company promises to meet every versatile requirement of its clients. Aeropac product is highly acclaimed by the Taiwanese Rescue Squads and Fire department due to its unmatchable quality and sheer level of professionalism.

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 04

KEY PARTICIPANTS

TAISPO 2019

Incepted as a family business, Johnson Health tech has emerged as one of the pioneer manufacturers of industry-leading fitness equipment. Back in 1975, Mr Peter Lo Johnson Metals had founded the company. It was a time, when he made company's initial clients by writing letters to a hundred of companies offering their manufacturing services. Having its headquarter in Taichung, Taiwan, Johnson health tech product portfolio includes Treadmills, Stationary Bicycles, elliptical trainers weight Training machine and other allied fitness equipment. Owing to their qualitative high-end fitness equipment, Johnson health tech has bagged two Taiwan Excellence Awards. At present, the fitness equipment manufacturer has production units in Shanghai, Taiwan and R&D centers i Shanghai, Taiwan and North America.

Steelflex Fitness is yet another Taiwan based company which manufactures and sells gym and fitness equipment across the world. The company which follows a simple principle of Steel Mind, Flex Body inculcates right technology while designing every master piece of Steelflex brand. The Gym and fitness equipment of Steelflex are hugely appreciated owing to its perfect designing and surety for a nature, comfortable, and safety exercise experience. At present, Steel flex provides all sorts of gym equipment differentiated in major three lobes viz.

Cardio, Strength and Bar and accessories.

SAEKO, a Taiwanese company is engaged in manufacturing all sorts of swimming training essentials.

The company is famous for several anti-fogs, UV Protective swimming goggles and other swimming training equipment. Backed by team of adept professionals, The Company cherishes to produce 100 % quality checked product from Taiwan. In a bid to meet its own principle, the company consistently engaged itself in developing high specification and top quality goggles.

Intenzafitness is one of the leading companies which concentrates on delivering high-end fitness equipment in the global market of health and wellness.

Widely Acclaimed across the globe due to its eco-friendliness, the brand is committed to delivering the best product experience to its client but not at the expense of the eco-system of the planet. The company commits to create an economically clean manufacturing system that is enduring and sustainable.

Being functional since 2013, the company retains 100% energy efficient factory which is one—of—a—kind in the industry and operates on the same principals upon which it was conceived: health, sustainability and simplicity.

Dyaco deals in manufacturing and distributing fitness, physical therapy and sports equipment with holistic approach for sportsperson rehabilitation, fitness and elite performance. Working together with its global brands, Dyaco work on brandishing, distribution and licensing agreements. As the brand grows, Dyaco tries to build a leading, inclusive and global fitness brand through agile market entry and innovative thinking. At present Dyaco houses several fitness equipment including Spirit and Xterra, both brands are into the manufacturing of cardiovascular, home and commercial fitness equipment. Using its Spirit fitness brand, Dyaco also partnered with fitness innovator Johny G to present indoor cycling solutions. Dyaco focuses to be known for their innovations and remarkable, smart and valuable products. By considering the 'whole human cycle', company purposes to deliver the euphoria of feeling better, stronger, and fitter.

VOL 01 l ISSUE 04 | SPORTZ BUSINESS INSIGHT

13

APRIL 2019

INDIAN SPORTS GOODS

scoring markets despite domestic limitations

MARKET

14

APRIL 2019

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 04

W

ith the introduction of favourable government schemes as ‘Make in India’ and talent acquisition projects as ‘Khelo India’, sports equipment manufacturing industry propelled its chance to hit home run in near future. The industry has soared unprecedented peaks after the liberalization of 90s.The traditional belt of sports equipment manufacturing hub which consisted of north Indian states regions of Punjab's Jalandhar and Uttar Pradesh's Meerut, Kashmir has transcended up to Tamil Nadu, Gujarat and West Bengal. During the financial year of 2017-18, India exported sports goods worth of 1,079 cr. 60% of the sports goods in India are exported, according to the All India Sports Goods Manufacturers Federation.

Over the year, Indian sporting accessories have earned a reputation for their product in prestigious sports events such as Wimbledon and various international football tournaments.

A promising innings ahead

Sports minister, Rajyavardhan Singh Rathore announced the year of 2018 as the year of sports. The ministry emphasised on the sports sector and saw it as a fertile ground to create employment and generate revenues. Minister Rathore laid out his plans of making India a sports goods hub and urged the private players to take the wheel. He proposed at SportEx. Asia 2018, “we plan to hold a summit of the best sports goods manufacturer of India and the world to deliberate on how and what we need to do to change the policies of the country to make India a manufacturing hub of sports equipment. We plan to make India a force to reckon with in the field of sports and we need support from private sector. Currently, we are focused on two programs- excellence in sports through our

MARKET

Target Olympic Podium Scheme and broad basing of sports through the largest schools game competition- Khelo India.”

For 2018-20, the federal government set aside INR 262 million budget for its ‘Khelo India’ (Play India) program. All of these amicable policies will serve as a major booster for the growth of sports accessory in the upcoming future.

Along with favourable government initiatives, cultural shifts are making big waves in sports manufacturing industry.

A traditionally cricket-centred country’s sporting goods industry is exploring other areas too. Variants of premier leagues in Badminton and Kabbadi have already garnered an enthusiastic fan base. So much so that international giants like Nike and Adidas are getting intrigued to tap the market through sponsorship and funding.

High hopes, shaky ground

There are many setbacks that can pose a threat to the thriving future that lies ahead.

Home grown manufacturers are facing tough competition with the expansion of multinational players like Reebok, Puma and Nike. Rising cost of raw materials is making it difficult to compete with the Chinese products. One of the topmost

manufacturing powerhouses of cricket gear, Kashmir is dying out. Kashmir willow which comes second after English Willow is facing existential threat as well. Half of the production units in the Jammu belt have been reported to be shut down.

Usual traits of developing economy are halting the growth too. There is not enough professional management. The presence of research facility is pretty low.

In Meerut, only 20% of the production units are mechanized. Environmental cost of the manufacturing needs to be taken into account. Developed countries have stringent policies regarding salvaging the environment and Indian products many times don’t meet those protocols.

As a result, India’s sports goods can lose global market share. Sports manufacturer in India is still far behind when it comes to innovating biodegradable apparels and accessories .Most of the sports gears are produced from small units and their production volume is low.

How to up the ante

From behalf of government, more tax exemption and location-based incentive should be introduced. Customer expectation and grievances should be given more attention. Government has

imposed a ban on free flow of raw material from the remote location of Kashmir, North-East and Andaman and Nikobar Island. Such regulations are detrimental to the growth of local manufacturers.

Sports manufacturing industry employs around 500,000 people around the country. The sports goods umbrella needs to accommodate more products under it. India produces only 20-25% of the internationally recognized sport gears.

Diversifying the market should be an immediate priority to the manufacturers to stay in competition. In India, fitness gear doesn’t come within the bracket of sports goods which is becoming incredibly popular. Fitness gear should be counted as sports gear to paint of whole picture the respective industry.

Despite the limitation and in adequate infrastructure, sports manufacturing industry has a promising future. Even the global recession couldn’t halt its growth. This financial year, the commerce ministry predicted 8-9% growth for sports and fitness equipment. But India’s rising enthusiasm for fitness and growing interest in non-mainstream sports promise a lot of potential for growth.

nJAYITA@SPORTZBUSINESS.COM

VOL 01 l ISSUE 04 | SPORTZ BUSINESS INSIGHT

15

APRIL 2019

NEWS

FERRARI UNVEILS HIGH-END NEW F1 CAR SF90 Celebrating its 90th anniversary, Italian sports car manufacturer Ferrari has unveiled a new high-end Formula One car in Maranello in order to tap its steep competitor’s Mercedes dominance in the circuit. At the time of presentation of the car, Team principal Mattia Binotto and F1 drivers Sebastian Vettel and Charles Leclerc were present on the stage.

The newly launched car has been given a name SF90 celebrating the 90th anniversary of the Italian Major Car Manufacturer in 2019. The Guest present on the stage was later joined by the Ferrari Chairman John Elkann and CEO Louis Camilleri. The CEO of the car Manufacture, Louis Camilleri said,” The car embodies the latest state of the art technology, reflects the new regulations for the coming season and is the fruit of that combines enormous work and talent of everyone in the Scuderia”.

The New Matte Livery radiates the classic Ferrari red, with splashes of black and hardly any white. Vettel later expressed his foresightedness and said, "I am really

excited and I can’t wait to get in," he added, "I am looking forward to this year.

I think the team is on the right path and hopefully we can continue improving."

It should be noted that Vettel won the opening two races of the 2018 season and grabbed pole position in three of the first four however as the year went on Ferrari’s performance in circuit went

down enabling Mercedes to Win a fifth straight drivers’ title with Lewis Hamilton.

Talking about winning a title, Ferrari has not won a title since grabbing the 2008 constructors’ championship. The team is expecting much with the newly introduced car as the Australian Grand Prix is scheduled to start from 17th of March 2019.

REAL MADRID TO FACELIFT SANTIAGO BERNABEU

16

APRIL 2019

Real Madrid, a Laliga major football club has revealed that a sum of € 525 million ($590 MN) has been planned to uplift Santiago Bernabeu Stadium as the “best football Stadium in the World”.

The Santiago Bernabeu Stadium is going to be facelifted with some major changes which will ensure that the arena continues to be a global benchmark within the world of Sport and architecture.

According the president of Real Madrid, Florentino Pérez Rodríguez said,” “The new stadium will continue to be the setting that generates the emotions which will leave their mark on Real Madrid‘s future.

It’ll be the best stadium in the world in which to see us once again recognised at the end of the century as the best club of the 21st century. It’ll offer a new stadium, heritage and be a new source of pride for our members and fans”.

With the new revamp, Santiago Bernabeu will be transformed into a more modern, comfortable and safe arena. In addition, there will be addition of Leisure, restaurant

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 04

and entertainment areas. Technology has been playing a pivotal role in the arena's facelifting project. In the stadium, there will be a devoted space exclusively for e-sports while the arena will be facilitated with an impressive 360° scoreboard.

The redeveloped Santiago Bernabéu will become a digital arena, in which

technological advances and the use of audio-visual tools will be available across many areas of the stadium. For example, fans will be able to enjoy club-generated content that enhances their match day experience on their mobile phones and tablets, in what is known as the use of a second screen.

WE FLOOR YOUR

AMBITIONS

INDOOR & OUTDOOR SPORTS FLOORING

.

TY O O I, IR G TA O ,K ES UD .J ST

UJ

BH R

O

O

D

IN HA LL

OUR USP

We create sports floors for dynamic and aspiring New India.

4Artificial grass 4Modular tiles 4 Acrylic courts with rubber and pu cushion

4Wooden floorings 4EPDM floorings 4Running tracks 4PU floorings

Kindly contact for building world class sports infrastructure.

Rebound Ace India Pvt. Ltd. HOOL MODERN SC BA BARAKHAM

D-41, South Extn. Part- 2, New Delhi -110049 info@reboundaceindia.com, www.reboundaceindia.com Contact : 9899982759, 8527192660, 011- 41644995 INSTALLATIONS : PAN INDIA

Top Three gym equipment and their Indian sources

18

APRIL 2019

Walking is the most common and core strengthening daily exercise which can be a proverbial apple for your health, keeping doctors away.

Walking reduces the risk of Cardiovascular Diseases, High-Blood pressure, Diabetes, Arthritis and many more lifestyle diseases especially of Old Age. Walking not only enhances the core strength of your body but also it augments the mental stability and mood.

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 04

Despite such major benefits come with walking, it is not a good idea to head directly into pollutants hit environment.

In metro cities like Delhi, Mumbai and Bangalore which are getting denser every other day, people find it hard to manage time and perfect space for a healthy walking. In such a case installing treadmill at your home can be a perfect solution.

GYM EQUIPMENT Things to check before choosing a treadmill

In order to simplify the quest of a perfect Indian treadmill, you need to check a few parameters like: Type: Depending on your requirement and energy consumption, you can choose between Motorised and Nonmotorized Treadmill. But as suggested for a better result and satisfying workout, a motorized treadmill has an upper say over non- Motorized one.

Cost: Get the best treadmill under the window of 1 lakh(as suggested here).

Health Objectives: Depending on your health objectives i.e. what do you want to attain as in physique, you should be choosing treadmill accordingly.

Motor & Horsepower: DC motors are usually noiseless. Always seek for a 1.5 to 2.5 HP continous duty.

Features: Check out these features before installing a treadmill; Inclination, Speed range Shock Absorption, Calorie Burn, Cardio Workout, Speakers, USB and Aux connectivity.

Well Known Brand: Choose a brand which have good customer reviews and stand perfectly on value for money parameter. It is recommended to spend a little bit more in order to grab high-end treadmill.

Guarantee and Warranty: A treadmill

treadmill available in India under a cap of 1 lakh INR. 1. P owermax Fitness TDA-350 Motorized Treadmill with Auto Inclination The good thing about this motorized treadmill is that it is equipped with auto inclination option (up to 18%) keeping users off to manually adjusting the inclination while on the go. Backed by a 2.75 HP continuous green efficient DC Motor, the treadmill can attain a max speed of 18 km/hr. Presenting an economical finish, the Treadmill consumes less than 1 unit for 1 hour of usage. In order to keep users updated with the calorie burned and time spent on running, There is a 7 inch display mounted on the head of the treadmill, which shows time, speed, distance covered calories burned, heart and also Fat+ BMI

Adding more entities in the list we have come up with a deliberate informative box Treadmill Brand

DC Motor

Speed Range

Auto Inclination

Max Weight

Sole Fitness F63

3.0 HP Continuous

5-12 kmph

Yes (15%)

130 Kg

Afton Fitness AT96

2.5HP Continuous duty (CHP) (4HP Peak)

1-20 kmph

Yes (15%)

130 Kg

Aerofit Motorized

2.5 HP continuous (5HP Peak)

16 kmph

Yes (12%)

120 Kg

Powermax Fitness TDA-350

2.75 HP Continuous Green Efficient

1 to 18 kmph

Yes (18%)

120 Kg

Powermax Fitness TDA-260

2.0 HP Continuous Green Efficient

1-15.8 kmph

Yes (15%)

120 Kg

Powermax Fitness TDM-125S

2.0 HP Continuous Green Efficient

14 kmph

No; 3 Level Manual

115 Kg

Quantico FS

2 HP Continuous (4 HP Peak)

1-14 kmph

Yes (15%)

110 Kg

Healthgenie 7 in 1

2 HP Continuous for 1 Hr

1-14 kmph

No; Manual Incline

110 Kg

Powermax Fitness TDM-100S

1.5 HP Continuous Green Efficient

0.8-12.8 kmph

No; 3 Level Manual

110 Kg

Aerofit with PMW Control

1.5 HP Continuous (3 HP Peak)

20 kmph

No; 2 Level Manua

90 Kg

should be carrying guarantee and warranty ranging from 1 year to 5 years.

We have segregated a few highend treadmills in India Now, if you have made up your mind to get a motorized treadmill at your place, we try to assist you in zeroing your final choice of treadmill by segregating

measurement which is rare to find in this price range.

Users can also connect their mobile online through Smartphone app via Bluetooth. Having a maximum weight marking of 120 KG, the treadmill comes with3 year warranty on the Motor and 1 year on body parts and labor.The cost of the treadmill is set to be 53,000.

VOL 01 l ISSUE 04 | SPORTZ BUSINESS INSIGHT

19

APRIL 2019

GYM EQUIPMENT

2. Sole Fitness F63 Treadmill This smart treadmill lets its users to transfer workout data from the motorized machine to their smart phones using a dedicated app.

The F63 treadmill from the house of Sole Fitness carries a 3.0 HP continuous motor which can attain the maximum speed of 12 KMPH. Besides, there is a large LCD display. Cooling fans, 6 different preset comes with this 130 kg weighing F63 Treadmill. Talking about its inclination, the fitness machine can attain inclination up to 15 percent.

At present, user can grab the piece by paying just rupees 1 lakh.

The At96 has inclination up to 15 % which comes with powerful shock absorbers for a lessen shock of knee injuries.

Overall, you will get one year warranty on its motor and on other parts. In the market, Fitness enthusiast can grab the piece by paying a sum of 77000.

4. Aerofit 2.5HP Motorized Treadmill Having 2.5 HP continuous DC motor (5 HP Peak) along with digital concepts PWM (Pulse Width Modulation) control, the treadmill promises to withstand rigorous pounding and jarring.

The treadmill with its LCD display shows heart rate, time, distance, speed, elevation calories and programs.

In order to protect the fitness machine from any power surge, there is an integrated circuit breaker given to the treadmill. The treadmill can attain an inclination of up to 12% supporting users of up to 120 Kg. In the market, the price has been set 60,000/piece.

Multigym, a perfect assortment for every other house gym

20 APRIL 2019

3. Afton Fitness AT96 Treadmill Perfectly designed for home purpose, this motorized treadmill has a 2.5 HP continuous duty (CHP) DC Motor (4HP Peak) and quick buttons to vary the speed form 1- 20 KMPH. In order to provide smooth run to the users, Afton uses PVC Non-slip surface making the running belt smooth and noise less. The treadmill also has 5.5 LCD Display which precisely shows time, speed, distance, calories, Pulse rate and other physical attributes. Besides, these visual attributes, the fitness machine is also equipped with high-quality speakers for the entertainment.

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 04

If you are setting up a home gym, then it is incomplete without installing a Multi-Station Home Gym. Owing to its compact size and sheer usability, the Multi-gym station does not require much space of your room. These multifacilitated assortments of different weights and pulleys render a one cumulative solution to a number of daily exercises.

Users can perform full body exercisefrom chest, abs to biceps and legs. In India users can avail highly efficient multi gym from these companies: Fitness World- Plexi Home Gym Fitness World which leads the gym equipment market by providing plethora of high-end products brings forth Plexi Home Gym. The home gym which enables a variety of exercises under a single unit includes Chest Press, Lat Pull Down, Triceps Extension, Leg Extension, Biceps, Butterfly, AB Crunch, Mid Rowing.

Cosco Multi Station Gym As stated in the name, Cosco sport goods manufacturer offers several station multi gym including major 16

GYM EQUIPMENT

stations, 12 stations, and 10 stations, 6 and 8 station gyms. Now, users can order any of these depending on their requirements and budget.

At present Cosco sports and fitness company has its presence in four Indian major cities including New Delhi, Gurugram, Mumbai and Jalandhar.

Single Station Gym Y.N Trivedi and sons presents a single station gym which is quite easy to use and requires less maintenance.

The Single station includes Leg curl, extension, vertical butterfly, multigym pro, Lat pulley seated chest among others.

Fitking G300(ABCDFK) Home Gym The Multi-functional gym by the Fitking is equipped with multi positioning press handle and accessories including Lat Bar, Straight Bar, Chain, and Abdominal & Ankle Strap.

As shown in the product's picture, users can avail optional attachment including Leg Press, Vertical Knees up/dip, Push up Bar and Boxing Stand.

Sationary Exercise Bikes Standing as third most important gym equipment, Stationary Exercise Bikes are extremely helpful in losing some extra weight and kick start your daily workout routine.

Cycling is considered to be one of the best cardio exercises for obessed people, as it does not put much strain over your joints, which is a problematic situation for most of the people.

The most exciting f a c t a s s o c i a t e d w i t h these stationary cycle is that without going in to traffic and pollution, it can give you a ride for 3 to 5 Kilometers every day. It comes handy for those working professional who really don’t have much time to invest on real road cycling.

In order to assist in your search for the best stationary Exercise Cycle, here we are with a suggested list:

1. Cardio Max JSB HF115 This recumbent exercise cycle is available in the market with a back support which your entire muscles to get engaged while performing exercise. Manufactured by JSB Healthcare, it has become fitness enthusiast’s first choice. Having 8 resistance level, the cycle also featured by a display which flashes distance, speed, calories burned and pulse.

2. Powermax Fitness BX110 SX Bike The most fascinating fact of this cycling bike is that it can be folded and kept neatly anywhere in your room. Owing to its back rest support, the bike is suggested for the person suffering from Backache.

Weighing around 4 kilogram, this cycle can be an eternal part of home-based gym.

3. Aurion STAMINA BACKREST Aurion world presents a multi-facilitated ‘BODY GYM EXERCISE BIKE STAMINA WITH BACKREST BLACK’ in its Stamina air bike cycle category. The gym exercise bike is a perfect answer to those house making women, who can’t make it to the nearby gym and fitness centers. Easy to install, the offered gym exercise cycle can be a smart choice if

anyone, wants to gift it to their dear ones The offered product which comes with a code “Stamina Backrest”, is precisely designed to get installed at home only and with a weight limit of 100 kg. The user can have precise measure of the calories burnt during exercise session on a displaying device mounted on the machine-head.

VOL 01 l ISSUE 04 | SPORTZ BUSINESS INSIGHT

21

APRIL 2019

INTERVIEW

Essential Swim gears before you hop in a pool this summer

I

f you are someone who has just explored swimming as your new workout of daily routine, then this article will definitely assist you simplifying your quest for perfect swimming gears.

The article tries to enlist some of the essential swimming stuff; you might want to keep handy while heading into a swimming pool. The first and the foremost thing which you definitely need is a perfect sized swim gear whether you are male or female, you need a pair of perfect fir swimming outfits. For Men, it is recommended some swim briefs, swim trunks or jammer. Owing to sanitary issues, broad shorts are not recommended in the swimming pools. Moreover, the shorts also create much drag during the swimming course. For women, the best choice for Swimming is a onepiece swimsuit.

Swim Cap

your scalp from heavy treated chlorinated pool water damaging it.

A few basic reasons for wearing Swimming Caps while heading into the pool:• In order to protect your hair from corrosive effects of chemicals that the swimming pools are flooded with • S wimming caps keep your hair off your face when you are struggling to navigate underneath the pool's water

22 APRIL 2019

A swim cap can be found mandatory at some public pool, no matters whether you are bald or not. You need to protect

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 04

In general, there are two kinds of Swim caps that you can see at your nearby swimming pool: Silicone and Latex caps. Silicone being expensive stuff, swimming caps made up of Silicone remains durable and comfortable. On

the other hand, swimming caps made up of Latex are cheap and are not so durable as compared to the silicone one.

However, owing to eco-friendliness and natural source, Latex made caps is more breathable in comparison with the silicone made ones.

Swimming Goggles

Some old school swimmers will make fun of wearing swimming goggles however; they really don’t know how much it is essential for a safe diving into a pool. The first and the foremost reason of putting on swimming goggles is that they provide optimum quality of vision under water.

As normal human eyes can't differentiate anything under the water which means it might be possible you get your head bang against the wall of the pool. In order to avoid any such accident, a good qualitative swimming goggle is required for a safe and healthy swimming session.

Coming to the second major reason, the goggles act as a shield protecting your eyes from getting red patch due to chlorine treated gush of water. Underwater when chlorine and Human Waste mixed with chlorine it creates Chloramines which is the sole reason of getting eyes irritated and fired up.

Ear Plugs:

Earaches can be nightmare even for a healthy person, as such pain can be found unbearable. In that case, Ear Plugs

become one of the mandatory stuffs that one should want to get while heading into the swimming pool's water. Ear Plugs acting as a shield to your eardrums, protect them from getting water in the ear canals which subsequently can cause infection.

Nose Clips: On suggesting this particular swimming gear in the list might be weird for most of the swimmers out there, however, after knowing the advantages attached to it, they might change their perception regarding the same.

A nose clip is particularly beneficial as a piece of Swimming equipment for beginners as it assists you with breath control, a practice that many newbie swimmers struggle with as they learn to work out breathing patterns and doing a flip turn without water streaming up their nose.

Nose clips help you to extend your underwater dolphin kick.

Every swimmer wants to do a swift underwater dolphin kick however, it is not easy to job to hone it as it requires holding of breath consistently for a longer period of time getting more reps improving the difficulties.

In order to simplify the practice, experts suggest using Nose clips which help you to hold breath (avoiding oxygen from leaking out your nostrils when on your back) and even assist making the transition into your breakout smoother.

Assist you to maintain buoyancy Most swimmers don’t know the advantages associated with the air present in the lungs however, they really don't comprehend

VOL 01 l ISSUE 04 | SPORTZ BUSINESS INSIGHT

23

APRIL 2019

WATER SPORT

the concept of buoyancy of the water.

In order to attain the same, you need to take a deep breath before taking a long deep into the water, you will notice that your body is floating.

Now, a nose clip helps you to retain this buoyancy for long.

Swim Snorkel:

Coaches often call them as fins added to your hands for a better technique and strength and variety inside the pool.

Lightweight swimming gear, Swimming Paddles are strapped to the palms of each hand which subsequently assist the swimmers to improve stroke technique and arm strength by splashing the water with equal space displacement.

It is recommended at the time of Swimming Training, one should strap paddle to their palm so that it can augment and power and strength in the water.

A few advantages associated with the swimming paddles:• Paddles teach you swimming speed and efficiency • Work as a catalyst to your workout • It also improves swimming technique Kick Board:

These days Swim Snorkels are making its way to almost every swimming pool.

Coming with a lot of many advantages, a swim Snorkel has become a part-andparcel of every competitive swimmer's gear bag.

Using a Swim Snorkel assists you to balance out your strike while swimming.

As the Snorkel removes the side breathing component, it allows you to focus on correct body position, core rotation through the gym strokes and a consistent kick.

Swimming Paddle:

It does not matter whether you are Olympian Michael Phelps or a newbie swimmer in the pool, using a Kickboard can enhance your workout. New swimmers can use Kickboards to attain a complete cardiovascular workout along with other swimming gears including Swim Fins, Goggles, and Pull-buoys.

Swimming trainers also recommend using kickboards as a flotation device to their students as they provide optimum buoyancy in the water. Buoyancy further enables students to isolate desired movements like dolphin kick in butterfly or the flutter kick in freestyle swimming.

As swimmers keep their head above the water level having a kickboard, swimming trainers can easily communicate with their students while swimming alongside. Above all, this lightweight floatation device of Kickboards boosts the confidence of reluctant swimmers.

REVIEW

Piranha Sportswear:

a sportswear for hard workout comfortable

Piranha Sportswear presents an athletic sportswear which is fashionable in pattern and light simultaneously making it sleek to wear.

Whatever you might be doing as in physical activities like yoga, running, working out, running etc. your body requires something to garb which should be both comfortable as well as trendy.

In an attempt to grab such wonderful piece, the editorial team of Sportz Business magazine including me Kumar Abhinav, the Sub-Editor of the monthly publication ordered three items online sportswear company Piranha. It just took couple of days for them to deliver the package. As the products delivered to us, they were nicely packaged in a light air-tight plastic bag.

As we had ordered three athleisure items to deliver to us, we will come up one by one to each of these active wears, talking more about their performance.

Upper and lower:

26

APRIL 2019

After using rigorously for over a month long period in the gym and other training sessions, the real performance of the sportswear came to light. Piranha with its ‘Vapor Slay’ fabric, a range of fabric which is moisture wicking in nature proved to its quality of dissipating sweat after a sweating workout session.

Believe it or not, after every session as I used to relax, the sweat clogged in the wear dissipates away. The active wear was reacting like some kind of featherweight uniform which is quite comfortable to exercise with.

As the sportswear brand introduces unique fabric named Vapor Slay, a range of moisture wicking fabric. The sportswear made up of this fabric remains cool most of the time, dissipating away sweat clogged in the wear.

Talking about the color, it seems quite hard and solid in nature having a beautiful white logo of Piranha.

I would like to add one more thing which I have noticed in the Upper Lower set, was its slickness and Seamless finish to the wear.

Anyone thinking of doing hiking, biking and yoga, these light weight easy going pair is the perfect answer for them.

As the ordered piece was nicely designed with light polyester spandex material, it was great to hit the running track wearing the pair. Making my every drop of sweat worthwhile, this sleek and breathable finished pair pledged to deliver effective

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 04

REVIEW

results after an hour long of jogging and weight training.

Overall, I would like to mention one thing that ‘As your body needs good carbs in diet, you also need right outfits to garb, to take your performance at height'.

T-shirt:

As we have talked about the amalgamation of fashion and performance at one platform, it all goes true with this Piranha t-shirt.

Packed in solid bold color combination of black, grey and enchanting color combination of yellow and orange, these rounds -neck designed t-shirts were another items, we put our hands for review.

It was great to see the eye-catchy vibrant solid color of the T-shirt remained intact after a series of workout session and weekly machine wash which further proves that the longevity of the fabric perfect for a long run.

After using these t-shirts for a month, I can confidently say that the t-shirts don’t not need much maintenance which credits a few positive points to their accounts with the fact that there is no need to use iron press every time you head outside wearing them. Being a Polyester spandex blend T-Shirts, there won’t be any need of taking the t-shirt under such heat of iron press, as they are quite seamless in nature which hardly gets crumbled post washing.

As in part of your fitness regime, apparel plays a major role of boosting confidence, and an urge of looking great while sweating hard. These impulses are directly proportional to what you are wearing when you are working out.

Athletes like me love to put on something which keeps me to look toned maintaining the breathability and blood circulation of the body. Having the right outfit supports your muscles as well as enables you to do attain unrestricted free movement of limps as well as legs. Realizing the same qualities, Piranha t-shirts got me there, and what I have found out that these t-shirts can suffice my requirement for the coming season. And needless to say, that I am personally going to order more pieces form the Piranha's bucket of summer collection.

And why not ‘if your life can’t be perfect but your outfit can’.

Concluding the review, I would like to add no matter what physical activity, you are doing with these pairs of Upper lower it perfectly complemented by Piranha T-shirt. So, without waiting much of your time, I would like give them 8.5 out of 10.

VOL 01 l ISSUE 04 | SPORTZ BUSINESS INSIGHT

27

APRIL 2019

Mega Boxing

taking Indian Boxers into professional bouts

I

Anirudh Pathak

ndian Bare Knuckled Promotions sponsored Mega Boxing is presenting a solid platform for Indian pro-boxing aspirants by incorporating Indian Professional Boxing with International Professional Boxing.

Being associated with the World Boxing Organization (WBO), Mega Boxing projects to establish and promote Indian professional boxing as a mainstream sport in India featuring young talent from both India and abroad.

Having boxing fanatics like Anirudh Pathak, Aditya Gulati, Anirban Roy and Shailesh Singh at the helm, Mega Boxing hit the ring for the first time with their first fight night in November 2018 at DLF Cyber Hub, Gurugram.

In the wake of making their ultimate vision real of creating maiden professional boxing platforms for the newbie Indian market, Mega Boxing has brought on board more than 14,000 domestic boxers from across India. It won’t be wrong to say that within a short span of time, this intelligence property of Mega Boxing is going to tap the prosperous market of WWE, UFC and One Championship.

The Director Mr. Pathak being an ardent boxing enthusiast has brought Vegas Style Professional Boxing to India. While talking about the future of Indian Professional Boxing in the country and how Mega Boxing is playing a pivotal role in presenting a prolific platform for Indian Amateur Boxing to spearhead into the ring of International Professional Boxing regime, Anirudh Pathak, the director & co-founder, Bare Knuckled Promotions shares his insights to the Subeditor of Sportz Business Kumar Abhinav.

INTERVIEW

Q

How do you see the contemporary state of Indian Boxing?

Indian Boxing has witnessed the best times in the amateur circuit and has won numerous medals. However, it is due time that they get monetized and translate to belts. In the recent past, boxing has seen positive developments since BFI came into action in late 2016 to promote amateur boxing as a sport. We believe that this will form the foundation on which we can establish professional boxing further. It essentially also means that there is a development path for boxers to improve their skills and fight in the international professional circuit now and move beyond amateur boxing.

There are private leagues and platforms that have come up in the recent past and can equip Indian boxers who are looking to turn pro. These opportunities although very limited, there has definitely been a visible growth towards the possibility of a better future for our boxers.

Q

What more can be done to bring more int’l level boxers from India?

A boxer traverses a journey to become an accomplished sportsman. Creating an ecosystem of all the vital components would be instrumental in making them internationally competent. Providing them with proper diet, training, equipment’s etc. would be helpful in enhancing the already existing high strength value. Introducing more international boxing championships to provide them with a platform to showcase their talent can also help Indian boxers to improve their skills and definitely win in the International Circuit. However, due to the lack of proper training according to global

boxing standards and improper expertise and a lack of opportunities, many Indian boxers are unable to reach their full potential.

We believe that it is of utmost importance that the existing boxing community of India should invest in regular skill enhancement of boxers and also encourage them to train for bigger platforms that would help them make a mark internationally not only in the amateur circuit but also in the professional ring. Through Mega Boxing, we aim to fill this need gap in the industry.

Q

How do you assure Indian boxers meeting international standard of proboxing in the ring?

We are already performing very well globally.

For example, Mary Kom is an Indian boxer who is also an internationally acclaimed star, which proves that India does have immense talent. We have many other Indian boxers that have gained immense recognition globally.

This also acknowledges the presence of huge potential in the Indian boxer pool. However, to channel this potential into a superpower they need to have the correct diet, a proper workout regime, appropriate opportunities for fights and a practical growth chart.

The basic ingredients are already present amongst the Indian boxing diaspora, it is just that they need the correct training to enhance their talent.

Q

Talking more about the ‘Megaboxing’ how many international players we can expect to take part in the upcoming events?

In every show of Mega boxing, there would be at least one international boxer, fighting in the top card fights.

VOL 01 l ISSUE 04 | SPORTZ BUSINESS INSIGHT

29

APRIL 2019

INTERVIEW

Q

Do you have any particular Indian Boxing club associated with you to conduct these upcoming fights?

We are associated with Pro boxing India & New Zealand along with the World Boxing Association that enables us to search the best talent across the country. The association with these bodies also ensures that the boxers get the right direction and path to strengthen their skills.

How many Indian sponsors do you have on board for the upcoming series of events?

We currently have 7-8 sponsors to kick start the season. We have partnered with the likes of DLF, Everlast, PVR, Adda 52, Monin, Fortis Hospitals and more.

Q

Q

How does Mega Boxing select boxers for the matches?

At Mega boxing, we have developed a systematic nationwide network that is well organized in hosting fights at scout level.

These fights majorly take place in Gurugram, Kolkata, Maharashtra, Jaipur and other parts of the country. The winning boxers out of these scout level fights subsequently compete with each other making their way for the next level.

process of scouting, which involves multiple scout level fights before the main show.

Q

What will be your strategy to augment the viewership of these events?

We have partnered with Rooter and Sportskeeda for digital broadcast of our events in addition to an active social media broadcast via Facebook, Instagram, and Twitter Live. We are of the belief that once the sport gains popularity and people start seeing it on- ground through relevant activations; they will start following the content online. We are also in talks with major OTT players in the market to broadcast our property in the upcoming financial year.

To further enhance the viewership, we are in the process of developing a web series which will be rich in content. The objective of this strategy will be to reach and increase consumption of a major chunk of our target audience purely from a content perspective and which will be available throughout the year post its launch.

Q

Do you have any digital media-partner broadcasting these events live or recorded?

As mentioned above, we have partnered with like-minded OTT platforms like Rooter and Sportskeeda for a digital broadcast along with a sought after Social Media broadcast strategy.

Apart from this, our focus is to first enhance the on-ground experience of consumers and thus, we are encouraging interested viewers to join us for our live matches that are scheduled in the upcoming months.

They are challenged against each other in an attempt to analyze their moves, strength, agility and many other physical attributes before they get selected for the main Mega boxing show.We ensure that the right training and direction is given to the boxers for the fights that we organize at Mega boxing. In this process, we are also supported by the World As we are talking about professional Boxing Organization to scout boxers. This is boxing which happens to be an essential for our objective of constructing a system that assures a boxer has at least played entertaining one, so how are you going to 4-5 matches before the major fight night of make upcoming events entertaining for the Mega Boxing events so that we can come viewers? up with an in-depth knowledge of the boxer. The events that we plan deliver our audience movie like experience which will be featured Does Mega Boxing Conduct pre-match with action, drama and thrill. Differentiating sparring or just conduct fight nights? every fight night to be more entertaining, we As mentioned above, we have a well-structured would be hosting fashion, music, gaming and countrywide network with the assistance of other engaging things in between matches the World Boxing Organization to facilitate the for our audience.

Q

Q 30

APRIL 2019

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 04

NEWS

LALIGA FOOTBALL SCHOOLS TO COACH IN INDIA LaLiga Football Schools working together with India On Track(IOT) is going to provide comprehensive training to Indian children and coaches across several cities in India. The Football School is a grassroots development initiative by the Spanish football league, La Liga.

LaLiga Football Schools will be organizing training camps for students in 8 different Indian cities including Mumbai, Delhi-NCR, Bengaluru, Kochi, Calicut, Thrissur, Pune and Surat from 1st April to 30th June. The sole objective of the initiative is train as many as children as possible.

Following the training provided at LaLiga Football Schools, the camps will be delivered using LaLiga’s technical curriculum and detailed methodology, overseen by Javier Cabrera, the programme technical director in India.

Ranging from 6-12 days, the aim of the summer camps is to popularise football amongst the youth in India.

To ensure long-lasting impact, LaLiga will also organize a “Train the Trainer”

programme in Delhi on 13th, 14th and 15th April where 48 Indian coaches will been trained by the technical director and UEFA Pro-Licensed coaches assigned by LaLiga along with Hugo Blanco – sports projects director.

Commenting on the initiative, Javier Cabrera, technical director, LaLiga Football Schools India said: “The passion

for football is there for all to see in India, since I’ve been in this country I continue to be surprised by the millions playing the sport.

Spanish football is renowned across the globe for footballing excellence in professional and youth levels, so these Camps give an opportunity to play football the LaLiga way.”

STAR INDIA TO ADD MARATHI INDIA BAGS HOSTING RIGHTS OF SPORTS CHANNEL TO ITS ROSTER 2020 FIFA U-17 WOMEN’S WC The Ministry of Information and Broadcasting (MIB) has sanctioned a Star India’s plea to launch two new regional channels viz. Star Sports 1 Bangla and Star Sports 1 Marathi.

In order to do the same the broadcasting channel is going to change the rename two of its channels.

MIB has nodded to rename its licenses Star Movies and Star Movies Kids HD to Star Sports 1 Bangla and Star Sports 1 Marathi.

It should be noted earlier this month, Star India has launched Star Sports 1 Bangla on 5th March with an MRP of Rs 19.

Erstwhile, in 2018 the MD of Star India Sanjay Gupta had informed the media that the launch of Star Sports 1 Kannada will be followed by the launch of Star Sports 1 Malayalam, Star Sports 1 Bengali, and Star Sports 1 Marathi.

“We launched Star Sports in Hindi followed by Tamil. Recently, we added Star Sports 1 Telugu. We are launching Star Sports in Kannada followed by Bengali, Malayalam, and Marathi.

We are trying to make sports accessible to every consumer in their language at an affordable price,” Gupta had said.

With the commencement of Star Sports 1 Marathi, there will be six regional sports channels in the Star India roster. Besides, Star Sports 1 Marathi version of Star sports 1, there will be Star Sports 1 Hindi, Star Sports 1 Tamil, Star Sports 1 Telugu, Star Sports 1 Kannada, and Star Sports 1 Bangla.

Gianni Infantino, FIFA President has announced that India will host the 2020 FIFA Under-17 Women’s World Cup. India has won hosting rights of 2020 FIFA U-17 Women’s World Cup, which will be the seventh edition of the biennial tournament. Being the host, India will get direct qualification in the tournament and will be participating for the first time.

Erstwhile, India lagging behind of South Korea and Philippines in the Asian Football Confederation(AFC) Under-16 Championship, failed to Qualify for the 2018 FIFA U-17 Women’s World Cup. It should be noted India is affiliated to the Asian Football Confederation.

The top three teams from the AFC Under-16 Championship qualify for the Under-17 Women’s World Cup. “We are delighted to announce that India has been confirmed as the host of the FIFA U-17 Women’s World Cup in 2020,” Infantino said after the FIFA Council meeting in Miami, USA. The All India Football Federation (AIFF) had expressed its interest to host the tournament in 2018, a year after the country successfully hosted the Under-17 Men’s World Cup, which England won, beating Spain in the final.

After being awarded the hosting rights, AIFF tweeted, “We are delighted to announce that India has been confirmed as the host of the FIFA U-17 Women’s World Cup in 2020”.

VOL 01 l ISSUE 04 | SPORTZ BUSINESS INSIGHT

31

APRIL 2019

Internet Sports changing the way of Sports content consumption

32 APRIL 2019

The advent of technology in the world of Sports has brought new transcending possibilities across the sector.

In the last few decades, Technology has played a pivotal role in shaping up sports playing as well as sports broadcasting industry and as the times moves ahead, it signals there are lot many things yet to come.

Making sports like cricket and lawn tennis less disputed, the technology has been assisting umpires in resolving disputed decision inside a match.

The sports industry has incorporated technology advancement not only to improve performances but also to limit injuries to the sportsperson.

Digital media and social media

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 04

networking can be counted as one of the major breakthroughs in the era of millennials, now any cricket fan or soccer enthusiast can track down his or her favorite sportsperson online.

Having a platform, netizen can learn anything related to their favorite teams, clubs , and footballers by using several platforms including mobile phone apps, sports games, fantasy sports and of course social media.

With a lot many technological advancements, sports broadcasting are also shifting from television to other available vibrant options including OTT Streaming, Social Media Coverage, Specific App, and other social media live blogging. Moreover, these matches

TECH

can be recaped.

Unlike two decades ago when you used to miss the game, there was nothing available at that moment to present you the match again-unless you get it recorded on your VCR. Now as there are a number of options available to fans to review the played match by watching its highlights available online as well as on its exclusive broadcasters.

The Internet is not only enabling sports viewers to get information within seconds but also helping them to understand sports better.

This can be better comprehend by going through report published in an English Journal, The NFL has launched a comprehensive guide for football fans enabled by Amazon’s virtual assistant Alexa. The AI backed device can define more than 1,000 footballrelated terms and rules and jargon like "encroachment" and "Snap" count.

The users who enable the feature on their Alexa device can ask any random question or specific questions like “How tall is Aaron Rodgers?” or “Who won Super Bowl 35?”

university sports, and ‘sportainment’ content.

Social Media: People share everything on social media during a live match, helping others to be updated with the latest status of an ongoing game.

Social Media network has developed all new genres of sports audiences like never before, delivering opportunities to these netizens to connect with their 'Favorite Players'.

These social media platforms like Twitter,

Indian Facet

India is not left behind this internet cult all thanks to relatively cheaper internet and smartphones, people are changing the way of consuming sports coverage.

Over the last quarter of a century, The Indian Sports Broadcasting landscape has evolved significantly emerging as one of the largest broadcasting markets in the world.

Growing specifically a discrete sector of Sports, the internet has brought forth a new genre of 'Internet Sports'.

‘Internet sports’ has made it easier for a large section to change the way of consuming sports content.

Now let's focus on some internet sports entities available at present in the world of the World Wide Web: Internet Radio: With a surge in Smartphone usage, Internet radio is also coming as in the mainstream 'Sportscasting'. In India itself in the last couple of years, the internet radio has grown its network by featuring sports contents such as live chat commentaries, talk shows, special sports programs, expert comments, sports news and updates, audio documentaries,

Facebook and others have added flavor to the sports community by connecting them all across the world of the Internet. Now, no matter wherever you are sitting, you can enjoy a match live on these social media platform while chatting with some other sports enthusiasts simultaneously from the different corner of the world.

Online Sports tickets Gone are the days when fans need to

VOL 01 l ISSUE 04 | SPORTZ BUSINESS INSIGHT

33

APRIL 2019

contributing to their innovative and engaging tools of content. These aggregators feature live scores, realtime matches’ information, Written documentaries which can be easily accessed by anyone using a smart phone.

Some major players of sports content aggregators field includes Cricinfo, CricBuzz, Ekalavyas, KrredON, SportsKeeda, and Sports Flash. stand in a queue waiting for their turn to buy match tickets. Now they can do the same with a quick flick of fingers within minutes using their internet backed smart phones.

With the advent of new online platforms, the process of match ticketing has become so easy like never before.

New online platform has made it easy to buy tickets instantly within a minute. New Startups are coming up with revolutionary ideas and online ticketing emerging as one of such creative ideas where many enterprises open ticket sales at cheaper rates at the last minute of the match.

Amid so much premier leagues starting in the country at present, the target audience is growing day by day. Assisting sports fans to make the last minute decision of buying a ticket has changed the domain of the sports ticketing industry In India.

34

APRIL 2019

Sports OTT The term which stands for ‘Over The Top’ has completely opened a new landscape enabling users to watch and consume sports consume at any time on any device.

The trend of Sportscatsing will continue to develop as OTT technologies advance.

Smartphone and easy access to the internet even in rural areas have wildly expanded the market for OTT sports video content. According to a figure, more than 50 million people are consuming sports content through OTT platforms.

Owing to its popularity, More than 30 OTT players are now battling for sports rights in India.

It is also expected to see an emergence of audio OTT very soon in the sports segment.

Sports content aggregators Making sports events more interactive, Sports content aggregators are also

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 04

Besides all these broadcasting platforms emerged out of the internet's cavity, there is some real technological advancement which has brought revolutionary changes to the sports sector. Here we are talking about the technological advancement which has been attained after a rigorous series of testing and sampling over a long period of time: With the course of the period, science has given the sports sector zillions of gadgets which was found to be very crucial even today. Taking form Hawk-Eye to DRS system you name it, science has given the sectors millions of things that could not get its replacement even today.

These advancements are something which have really contributed to the essence of sportsmanship taking the level of the sports sector to a different level altogether.

We have enlisted a few of such advancement in this article so that you can have a little bit of information about the same:

Hawk-Eye Technology

As it sounds this technology makes use of 6-7 high-end cameras located above the playground area to capture

the movement and the trajectory of the ball used in the match. Several Sports authorities have been using this technology since 2007 in sports like tennis and cricket aiding the on-field decision to be more precise in nature. '

TECH

A few benefits of the Hawk-Eye Technology: 1. T he technology assists a lot to the on-field umpires in making impartial in disputed match situations.

2. S ubsequently, the technology curtails the criticism of players and spectator about the decision made on the field with the assistance of the technology 3. A s the technology tracks down the trajectory of the ball, it enables umpires to take an error-free decision when the game is on.

Wearable Gadgets

These gadgets are meant to deliver precise measure to the athletes physical attributes including pulse rate, calorie

burned, blood pressure, sleep measure, steps, and others.

By tracking down athletes' real-time health, these wearable gadgets have curtailed incidents like dehydration, heart attack, and strokes.

In the world market, wearable technology has shifted beyond designer prototypes to a new evolving product category.

Companies like Qualcomm and Intel are investing a lot over wearable gadgets.

E-Commerce majors like Amazon, Snapdeal, Flipkart, and others are flooded with loads of such gadgets. One can choose these gadgets from a wide range of options available on these online retailer websites suiting their budget.

A few high-end wearable gadgets available in the market: 1. Samsung Gear2 2. FitBit Flex 3. Google Glass 4. GoQii 5. Apple Smart Watches 6. Spotnsave Wristband

Prosthetic Device for Differently abled athletes

In the world of sports, Physical Identity matters a lot, and now with the advancement of tech, these identities are also given to those who are disabled due to an unfortunate reason.

Technology infuses a new ray of hope for those who literally lost confidence upon themselves by introducing cutting edge prosthetics.

People with disabilities, or lost limbs, never had a chance to compete, but with the advancement of prosthetic technology more and more physically disabled are competing like before.

In order to prepare prosthetic athletes, doctors conducts a deliberate studies over the physical state of such athletes, they are sent through a series of drills based athletic movement, the cameras and wearable tech attached to their body reports back to the doctors.

The Prosthetic design process starts only after this motion study, which in the end creates a custom prosthetic that moves with their body.

INTERVIEW

Piranha presenting a perfect blend of passion and fashion at one platform

I

36

APRIL 2019

ncepted in 2016, Piranha Sportswear has been catering several Indian leagues for the last couple of years. The Sportswear brand envisages becoming one of the renowned sportswear brands not limited to just Indian market.

In order to be internationally acclaimed sportswear brand, the brand concentrates on its active-wear collection aesthetically designed by the hands of adept professionals maintaining a consistent quality at first.

Depending upon the endurance and the tenacity of a particular sports format, Piranha blends different fabrics to cotton including Polyester spandex blend, polyester cotton blend and cotton only. At the one hand where polyester provides resistance to dirt and delivers strength to the sportswear while on the other hand cotton renders smoothness to the athletes’ skin.

In its printing segment, the Online merchant Piranha makes use of a technology called Sublimation Process which makes outfit colorfast in nature as well as delivers high longevity to the final products. In an attempt to make each women’s and men’s segment unique, the company uses digital and handmade techniques keeping abreast to the contemporary fashionable silhouette. There is no doubt that within a short span of two years, Piranha has set several benchmarks in the indigenous market of sportswear by associating up with several Indian sports teams. Last year, they have signed a deal with Chennai based cricket team, Chepauk Super Gillies (CSG) to be their official jersey partner for the Tamil Nadu Premier League(TNPL). Besides, Piranha has delivered official jersey to the FC GOA for the ISL season of 2017 being their official partner.

Now, as this Coimbatore-based brand Piranha is penetrating its sportswear in the Indian market with steadfast marketing strategy, Kumar Abhinav from Sportz Business talks with Ashwin Kaarthik .R, the CEO of Piranha Sportswear and tries to comprehend their future insights.

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 04

INTERVIEW

What goals have you set for next decade?

Our 10-year goal is multifold. We want to be the preferred brand for all sports apparel consumers. We want to increase our production capabilities so that we can deliver larger quantities in shorter timeframes. We want to enter the global market.

Q

track pants because of its rigid structure.

Whereas Knit Polyester is concerned, it allows for a wider range of movement due to sheer elasticity, hence making it ideal for t-shirts. Activities like yoga requires garments that can stretch well.

We use poly lycra with four way stretches which stays in shape. It is vital to use garments made for specific purposes to optimise our fitness experience.

3. Design: Being fit and working out have become an integral part of our social lives. We all want to look good even when we're sweating it out, and that's what we at piranha strive to do- make designs that stand out and are functional.

Please could you talk us through the typical process behind your work on a new product?

We first choose themes based on which we make mood boards and color boards.

Using this as the framework, we then create designs on paper and digitize them with the Think like the athlete and always help of design software and subsequently have their best interest in mind- is we finalize our final design.

We then print strike-offs, make mock ups your mantra. How do you ensure to fulfil using different fits and patterns, and tweak this promise with your products? it along the way till we arrive at a design We ensure that by putting functionality over everything else. We use appropriate that the entire team approves of. fabrics and sewing techniques that assist Vapor Slay is Piranha's range of in unrestricted movement wherever moisture wicking fabric. Can you necessary. Even if this means higher costs please elaborate on the use of this fabric and lower margins. and its benefits?

How do you inspire yourself to Cross sections of fibre in the fabric assist in create fashionable & superior quality moving out moisture to the outer surface.

Sweat is dissipated quickly making sure the sportswear and active-wear? garment is not heavy while also keeping Every day comes with a reminder for us that we have a long way to go to be at the body cool. par with all the other great sportswear Tell us more about the ‘Sublimation brands. We are committed to quality.

Technique’ that you use while printing? We want to be the brand name that one Sublimation is a printing technique wherein associates quality sportswear with. The a digital printer is used to produce mirrored desire to achieve this objective keeps images on a specially coated 'transfer us inspired. paper'. The images are then transferred Can you elaborate your apparel to fabric using a flat-bed fusing machine. manufacturing and sourcing service The transfer paper is placed on polyester fabric and with the application of heat business model? and pressure; the desired images are We have a core team that shares key responsibilities. We are a young brand permanently fused onto the fabric. both in terms of the age of the company As a veteran in this industry please as well as average age of our workforce. advise our readers on what they This leads to fluidity when it comes to job should be looking at when buying active- titles and roles played. wear for themselves.

So the core team has, at different times There are three aspects to consider while been responsible for production, quality, buying active-wear. sourcing, design, operations, marketing 1. Comfort: Comfort depends on fabric and sales. This makes us versatile as we and fit (athletic,compression, regular) all believe in the same goal. We work with 2. Purpose: Polyester is more suitable for vendors who deliver quality accessories active-wear as cotton retains more and raw material on time. We are also moisture, thus making it heavy. Woven quick to blacklist those who don't deliver polyester is better suited for shorts and on their promises.

Q

Q

Q

Q

Q

Q

"

Q

We first choose themes based on which we make mood boards and color boards.

Using this as the framework, we then create designs on paper and digitize them with the help of design software and subsequently we finalize our final design.

"

VOL 01 l ISSUE 04 | SPORTZ BUSINESS INSIGHT

37

APRIL 2019

EVENT LIST NAME, DATE

VENUE

FIT WEEKEND APRIL 12-14, 2019

POLAND

SPORT ACCORD MAY 05-10, 2019

AUSTRALIA

CONTACT DETAILS Website :www.fit-weekend.pl

Website : https://www.sportaccord.sport/

YOGSHALA EXPO 2019 MAY 10-12, 2019

DELHI

Website : http://www.theyogshalaexpo.com/

FITNESS EXCELLENCE AWARDS MAY 10, 2019

DELHI

Website :http://feaindia.com/

CHINA SPORT SHOW MAY 23-26, 2019

SHANGHAI

FIT EXPO MAY 24-26, 2019

POLAND

Website :http://en.sportshow.com.cn/

Website : www.fitexpo.com.pl

RIDE ASIA MAY 30-JUNE 02, 2019

DELHI

Website : http://www.rideasia.in/

INDIA INTERNATIONAL CYCLE, FITNESS & OUTDOOR SPORTS EXPO JUNE 07-09, 2019

PATNA

Website : www.cfoseindia.com/patna

ISPO SHANGHAI JULY 05-07, 2019

SHANGHAI

Website :https://www.ispo.com/en/shanghai

SPORTS FITNESS EXPO JULY 19-20, 2019

NEW YORK

Website :https://www.nyctri.com/events/expo/

SPORT EX INDIA AUGUST 23-25, 2019

HYDERABAD

FITNESS INDIA AUGUST 29-31, 2019

DELHI

SPORT INDIA AUGUST 29-31, 2019

DELHI

ESPORTS BUSINESS SUMMIT SEPTEMBER 10-12, 2019

LAS VEGAS

TIMES OF INDIA GLOBAL SPORTS SHOW OCTOBER 11-13 , 2019

MUMBAI

RUNNING HEALTH AND FITNESS EXPO OCTOBER 18-20 , 2019

CANADA

SPORTEL MONACO OCTOBER 21-23 , 2019

MONACO

INTERNATIONAL HEALT SPORTS AND FITNESS FESTIVAL NOVEMBER 15-17 , 2019 INTERNATIONAL SPORTS AND EXERCISE NUTRITION CONFERENCE DECEMBER 17-19 , 2019

MUMBAI

NEW CASTLE , UK

Website :http://sportex.in/

Website : www.fitnessindia.com

Website :www.iisgs.com

Website :https://esportsbizsummit.com/

Website : http://www.toi-gss.com/

Website : http://www.torontowaterfrontmarathon. com/the-weekend/schedule-of-events/ Website : https://www.sportelmonaco.com/

Website : http://www.ihff.asia/

Website : https://www.isenc.org/

INTERNATIONAL SPORTSMEN'S EXPO JANUARY 09-12, 2020

DENVER COLORADO

Website : https://www.sportsexpos.com/ attend/denver/?fade

INTERNATIONAL SPORTSMEN'S EXPO JANUARY 16-19, 2020

SACRAMENTO , CALIFORNIA

Website : https://www.sportsexpos.com/ attend/sacramento/

MUNICH

Website : https://www.ispo.com/en/munich

ISPO MUNICH JANUARY 26-29, 2020

SPORS BUSINESS SUMMIT JANUARY 29-30, 2020

38 APRIL 2019

GERMANY

don't compete with rivals, make them irrelevant

Website : https://www.spobis.de/en

India's No. 1 B2B Media on Sports Business SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 04

REPORT

SPORTS TECHNOLOGY MARKET WILL BE WORTH $31.1 BILLION BY 2024 According to the new market research report “Sports Technology Market by Technology (Device, Smart Stadium, Esports, Sports Analytics), Sports (Soccer, Baseball, Basketball, Ice Hockey, American Football/ Rugby, Tennis, Cricket, Golf, Esports), and Geography – Global Forecast to 2024”, published

by MarketsandMarkets™, the Sports Technology Market was valued at USD 8.9 billion in 2018 and is projected to reach USD 31.1 billion by 2024; it is expected to grow at a CAGR of 20.63% during the forecast period. The market growth can be attributed to significant improvement in audience engagement, growing demand for data-driven decisions and operations, and increasing sports events, online and offline.

viewers and attracting top-level players, especially for offline esports tournaments.

The increasing number of offline esports tournaments are creating opportunities for sponsors and advertisers to build brand awareness and customer loyalty.

APAC is expected to grow at highest CAGR during forecast period APAC is a high potential market for sports technology, with vast opportunities for the development and implementation of new technologies. China, Japan, India, Australia, and Singapore are constructing new stadiums and redeveloping the existing ones. The emergence of new

Wearables is the largest and the fastest growing segment in sports device market The growth in the wearables market can be attributed to rising demand coupled with the proliferation and suitability of enhanced communications protocol and miniaturization of sensor technology.

Sensors and wearable devices can be integrated into various accessories such as garments, wrist wear, shoes, and eyeglasses because of their compact size and advanced integration technologies.

Wearable electronic devices find many applications in fitness and sports for monitoring parameters such as sleep, calorie consumption, heart rate, and blood pressure.

In E-sports market, sponsorships and advertisements was the largest segment in 2018 Sponsorships and advertisements added millions to the esports market in 2018, and the segment is expected to add more by 2024. Sponsorship and advertisement offer a significant long-term engaging opportunity for esports organizers with their fans. The growth in the revenue addition through sponsorship and advertisement can be attributed to the increasing awareness about esports across the globe.

Further, the increasing number of high prize pool events is also boosting the number of

sports leagues in the region is driving the demand for smart stadium infrastructure to help maintain a competitive edge over international leagues and create new revenue streams. Sports organizations, such as Melbourne Cricket Association, Sahara Force India, Indian Premier League (IPL), New Zealand Cricket, and the Board of Control for Cricket in India (BCCI), use smart technologies for hosting major international and domestic tournaments.

APAC countries are the emerging players in professional sports, with the popularity of professional leagues and tournaments in the region growing rapidly.

VOL 01 l ISSUE 04 | SPORTZ BUSINESS INSIGHT

39

APRIL 2019

REPORT

GLOBAL ATHLETIC FOOTWEAR MARKET TO GROW AT CAGR OF 5.1% – REPORT The global athletic footwear accounted for US$ 37.76 Bn in 2017 growing with a CAGR of 5.1% during the forecast period from 2018 to 2026.

Technological advancement in athletic footwear industry enabled the companies to manufacture quality products with an objective to fulfill the growing requirement of consumers. Consumers are also willing to spend more on footwear owing to the adoption of high- quality raw material and using of various machines that aims to produce accurate and precise products keeping in mind the comfort of consumers. Companies are also focusing on adopting 3-D printing technology with

40

APRIL 2019

an objective to produce quality shoes in less time.

For example, in January 2018, Under Armour, Inc., based in the U.S, launched two connected running shoes namely Hovr Sonic and Hovr Phantom with tracking capabilities on stride length, distance, and others. These shoes are synced with connected handset with the help of Under Armour MapMyRun app. These are also equipped with accelerometer, bluetooth module and gyroscope inside the foam soles. In addition, active promotions by the various manufacturers followed by ease of availability of footwear products on online platforms are also fuelling the demand for global athletic footwear

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 04

market during the forecast period from 2018 to 2026.

The increasing demand for comfortable and fashionable footwear among all age groups followed by increasing participation in sports activities is one of the important factor driving the growth of this market. Increasing awareness regarding the health benefits followed by changing lifestyle of consumers is another factor expected to trigger the market growth. The global athletic footwear market is highly competitive with different players making huge investments in brand building and marketing channels.

This in turn aims to establish brand value and presence in the global market with an objective to attract new consumers and expand consumer base. Presence of various small-scale manufacturers offers tough competition to the key players operating in the market. Rise in raw material prices followed by growing environmental concerns over synthetic rubber is expected to restrain the growth of this market during the forecast period.

Availability of counterfeit products offered by local manufacturers is also expected to restrain the global athletic footwear market.

The global athletic footwear market has been segmented by product type, price, consumer group, distribution channel and geography. In 2017, running and walking shoes segment dominated the global athletic footwear market by product type both in terms of value and volume. Wide availability in different price ranges followed by daily use by mass population is expected to propel the growth of this segment. In terms of price-based segment, economy footwear is widely favored by all age groups.

Men dominated the global athletic footwear market by consumer group in 2017 both in terms of value and volume.

By distribution channel, online retail is expected to be the fastest growing segment owing to growing penetration of ecommerce in developing countries including India and China followed by ease and convenient mode of shopping.

Trainer Awards Innovation Awards Facility Awards Nutrition Awards Honorary Awards

Nominations Now Open

10 May 2019 | Taj Palace, New Delhi For details, contact

Satbir Nagpal M: +91 98192 66877 satbir.nagpal@india.messefrankfurt.com

Visit www.feaindia.com

NEW LAUNCHES

OFFICIAL XBOX GAMING HEADPHONES HYPERX The HyperX from Kingston’s gaming division has launched the CloudX Gaming Headset which has been tested and approved by Microsoft as official headsets supported by Xbox Consoles.

The gaming division of Kingston, HyperX has launched the CloudX Gaming Headset a high-end product which has been tested and approved by Microsoft as in official headset aided by Xbox Consoles.

With its in-line audio controls to sidestep system menus, CloudX enables users to physically access the controls. The new headphone is available in an aluminium frame which delivers the headphone sturdy design to withstand the rigours of daily gaming life. In Indian Market, the price has been set for this gaming headset at rupees 9,990.

The headphone’s ear cushions are made of 100 percent memory foam along with leatherette-padded headband which provides comfort to the gamers sitting for long hours of Gaming sessions.

The Headset available which comes with 53mm drivers and enhanced bass reproduction pledges to mute any

outside noise with a closed-cup design.

The headset also comes with a noisecancelling microphone which is flexible and can be positioned any way the user wants. The microphone also eliminates background noise. The HyperX CloudX is also compatible with mobile devices.

HyperX CloudX: Specifications and features The official Xbox licensed headset,

CloudX was tested by Microsoft and work with Xbox One controllers that have a 3.5mm headset jack and Elite Wireless controllers. The HyperX CloudX has been made with the company’s award-winning comfort which will keep gamers comfortable during marathon gaming sessions. It comes with a durable aluminum frame which provides reliable durability and stability.

CASIO ADDS A POP OF COLOR TO PRO TREK SERIES

42 APRIL 2019

Casio America, Inc. is excited to announce the addition of three new timepieces to its well-known PRO TREK collection.

The new Vivid Series, including the PRG330-2A, PRG330-4A, and PRG330-9A, boasts a vibrant design, smaller case, and is outfitted with all of the innovative features PRO TREK is known for.

Equipped with Casio’s Triple Sensor Version 3 Technology, t h e n e w timepieces include a direction sensor for compass readings, pressure sensor for altimeter/ barometer readings and a thermo sensor for temperature. The altimeter has a higher resolution (1-meter vs.

5-meter increments) and provides faster measurements than its predecessors by four seconds (1-second intervals vs. 5-second

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 04

intervals). For those who enjoy going off trail, each timepiece is outfitted with a digital compass with bearing memory.Additionally, the new models feature Casio’s Tough Solar Power technology, which consists of a solar panel system that converts light to electricity and eliminates the need for battery changes.

Users don’t have to worry about sustaining a charge as the new models consume 90 percent less battery than earlier models.

Designed with a compact case and aluminum bezel, the new timepieces also offer water resistance up to 100 meters, 1/10th stopwatch, four daily alarms, 48city world time, countdown timer, and more. The vivid blue PRG330-2A, orange PRG330-4A, and yellow PRG330-9A will be available nationwide by April for a MRP of $200 at select jewelry and watch retailers, Casio.

NEW LAUNCHES

XIAOMI PUTS MI MEN’S SPORTS SHOES 2 ON SALE

Xiaomi Says the Mi Men’s Sports Shoes 2 a “Perfect balance of Performance and Style”.

Putting an end to a long awaited releasing date of Mi Men’s Sports Shoes 2, Xiaomi announced to put the sports shoes on sale on 4th April at 12 midnight across the nation exclusively on Mi.com. Xiaomi has also announced to launch Mi Sports Bluetooth Earphones and Mi 2-in-1 USB on the same date on its official website.

It should be noted, Mi Men’s Sports Shoes 2 were launched last month in India on the crowdfunding platform, while their new sports accessory products Mi Sports Bluetooth Earphones and Mi 2-in-1 USB cable have been introduced in march only. The Price set for the Mi Men’s Sports Shoes 2 is fixed at rupees 2,999 and Mi Sports Bluetooth earphones for rupees 1499 however, there is still time to reveal the price of Mi- 2-in-1 USB by the company.

Xiaomi says that Mi Men’s Sports Shoes 2 is a “perfect balance of performance and style”. The Sports Shoe is precisely designed using the Uni-Moulding process

and is devoted to the men on the go.

Incorporating 5-in-1 uni-moulding technology, the shoe is designed using five different raw materials making it shockabsorbent, durable and slip-resistant.

According to Xiaomi the fishbone structure of the shoe allows comfortable cushioning while providing support against accidental sprains. The sports shoe will be available in three different colors combination including- Black, Dark Grey and Blue. It shoes are crafted from breathable, washable mesh fabric which will let users easily wash the shoes, the company claims.

For the Mi Sports Bluetooth Earphones Xiaomi says it can last up to 5 hours on a single charge. The earbuds of the Mi Sports Bluetooth Earphones come packed with ultra-thin PET speaker diaphragm – which Xiaomi claims can provide improved audio performance and impressive bass. In addition, the Mi 2-in-1 USB cable (30cm) supports both USB Type-C and Micro-USB output ports.

It also comes with Quick Charge fast charging up to 2.4A.

VOL 01 l ISSUE 04 | SPORTZ BUSINESS INSIGHT

43

APRIL 2019

NEWS

U.S. POLO ASSN. TO SPONSOR GLADIATOR POLO USPA Global Licensing Inc. (USPAGL), the official licensing arm and national broadcaster of the United States Polo Association (USPA), announced that U.S. Polo Assn. will sponsor Gladiator Polo for 2019 as it returns to South Florida, for the very busy winter polo season. The games will feature four teams; Palm Beach, New York, Los Angeles and Dublin. All teams will have some of the best professional polo players from around the world competing for bragging rights and prize money. U.S. Polo Assn. will serve as the official apparel sponsor with all games being held in the newly constructed U.S. Polo Assn. Coliseum at International Polo Club Palm Beach (IPC).

This increasingly popular format occurs at night under the lights in an arena.

Additionally, the games are fast-paced with fewer players and shorter periods required. The Gladiator Polo season for South Florida will run through April 13, 2019, with games being played on Friday and Saturday nights.

“We couldn’t be more excited about Gladiator Polo, a dynamic, adrenalinefueled addition to the world of professional

polo,” said J. Michael Prince, USPAGL President & CEO. “This sponsorship opportunity will not only allow us to help push this new platform even further into the global spotlight, it also builds U.S. Polo Assn. brand awareness among an entirely new potential customer base.

As the official apparel outfitter, we’re

getting U.S. Polo Assn. apparel in front of a new audience.”

As owner of International Polo Club Palm Beach, the location for all 2019 winter season Gladiator Polo™ games, Wellington Equestrian Partners CEO Mark Bellissimo is equally passionate on the arena polo sport’s prospects. “I’ve been shocked – in a good way – at the speed with which Gladiator Polo has taken off,” Bellissimo said. “Partnering with U.S. Polo Assn. on this sponsorship highlights the commitment of the traditional polo community to support this emerging sport, which is poised for mass market engagement.

Right now, it’s looking like the sky’s the limit with Gladiator Polo.”

“We’re impressed by the level of fanengagement with Gladiator Polo,” said Robert Puetz, CEO of USPA. “And by partnering with IPC to bring it under the U.S. Polo Assn. Coliseum roof this year, we’re infusing this fast-paced, incredibly exciting sport with core USPA values including high safety standards, professional umpiring and amazing talent of players.”

KOOKABURRA SIGNS CRICKETER SANJU SAMSON

44

APRIL 2019

Sanju Samson a rising Indian cricketer has been signed as a brand ambassador by the Australian major cricket ball Manufacturer Kookaburra Sport Pty Limited.

At present playing for IPL franchise Rajasthan Royals, the young wicketkeeper batsman, Samson become the maiden Indian IPL Star to have a role like this with Kookaburra.

With the move, Kookaburra will further try to tap hard Indian cricketing market.

Now on, Samson will be using Kookaburra Kahuna Bat and Kookaburra WicketKeeping gloves and Pads in the ongoing IPL 2019 from tomorrow, 7th April says Kookaburra’s Head of Communication Shannon Gill.

The 24 year old Kerala Boy Samson has been playing extremely well for the Indian Cricket since playing for the Under-19 team but it was only after two IPL seasons,

SPORTZ BUSINESS INSIGHT | VOL 01 | ISSUE 04

this star has grabbed everyone’s eyeballs.

It was only after playing a smashing inning of 102 not out from 55 balls against Sunrisers Hyderabad, which led him to join ace cricketer’s list including Virat Kohli, Virender Sehwag and Murali Vijay, Samson got lot of hustle around his super rocking batting.

Rajasthan teammate and fellow Kookaburra ambassador Jos Buttler this week welcomed Samson to Team Kookaburra, declaring him as a player to watch: “Welcome to the Kookaburra family Sanju Samson – an absolute superstar in the making,” Buttler said.

Samson says that the Kookaburra brand is one that he always aspired to: “I’ve always wanted to play with the Kookaburra brand. I saw my idols like AB De Villiers and Kumar Sangakkara use it when I was growing up, and now

I see my own Rajasthan teammate Jos Buttler using it,” Samson said.

“I’m very happy to be with Kookaburra and think we’ll have a great partnership.”

Kookaburra was established in 1890 and is the world leader in cricket balls. Test, ODI and Twenty20 balls are hand-crafted in its Melbourne factory, but in recent years there has been a new focus in India.

“In 2014 we opened a manufacturing facility in India. This has taken one hundred – plus years of knowledge from making cricket balls in Australia to India, so we can now make balls for grassroots cricket in India. This complements our role as the official ball supplier to the IPL,” Kookaburra Managing Director Brett Elliot said.

“Having Sanju Samson, one of the rising stars of the IPL, coming on board as a brand ambassador is another sign of our commitment to India.”

SPORTZBUSINESS I

N

S

I

G

H

T

S

SUBSCRIBE INDIA'S PREMIER MAGAZINE ON

SPORTS BUSINESS INLAND SUBSCRIPTION RATE FOR

SPORTZ BUSINESS INSIGHTS Price

Number of Issue

1 Year 2 Years 3 Years

950/1900/2800/-

Ask your office/corporate communication to subscribe it for you.

Sportz Business will keep you updated with latest news, design, opeds, veterans and policy befitting the global trends.

Name:

Email:

Job Title:

Subscriber's Mobile:

Department:

Your Tel:(Off) with code

Company:

Subscription Duration: 1 Year 2 Year

3 Year

My Cheque/DD No.:

Dated:

Address: City:

State:

Pin no.:

For `:

(RES) with code

Drawn on:

Please make the Cheque/DD in favour of

SAUR ENERGY INTERNATIONAL Kindly Send At This Address:

C - 133, 3rd Floor, Lajpat Nagar - 1, New Delhi - 110024

Terms & Conditions: This is a limited period offer. Please write your name and address on the reverse side of the cheque or DD. Please allow 3-4 weeks for processing of your subscription. All outstation cheques should be payable at par. Saur Energy International will not be responsible for postal delays, transit losses or mutilation of subscription form. 1st copy will be dispatched by premium courier service and rest will be delivered by ordinary post only. Please include pincode for prompt delivery of your copy. All disputed shall be subjected to the jurisdiction of competent courts in Delhi only.

sportzbusiness

sportzbusiness

BusinessSportz

FITNESS

HAS THE POWER TO CHANGE THE WORLD

RESPECT YOUR BODY. IT’S THE ONLY ONE YOU GET.

sportzbusiness

sportzbusiness

BusinessSportz