Athlecia is unique. A name of significance. A logo of sense. Unique collaborations create unique products. Products that focus on diversity and the uniqueness in every woman. Our products are unique by not having one unique purpose.
UNIQUE
NAME & LOGO
ATHLETIC CLOTHING X LEISUREWEAR The brand name itself is based on the basic thinking of utility fashion. Each product is created with special consideration for the environment and designed to serve multiple purposes in one design. We combine sportswear and casual clothing in one design universe to meet the everyday needs.
The Athlecia logo flower symbolizes the feminine universe. From the center of the flower origins four leaves that denote the four categories in the collection. Comfy wear, active wear, intimates & accessories.
THE ATHLECIA CONCEPT Athlecia is developed to meet the woman of today and her needs in an active everyday life. We have differentiated ourselves from the traditional performance-driven approach by developing a clothing style that is comfortable and sport-inspired, yet stylish and classic. By combining premium quality, flexible fit and a small elegant logo, we create utility products to be lived-in, to be active in and to be relaxed in. The concept consists of a range of comfy wear, active wear, intimates and accessories. All developed with the female body shape and diversity in mind. We work with five different fittings in our collection and three different supports in our wide range of sports bras because our focus is to make the right product and fit for each individual woman.
SPORTS BRA DEVELOPMENT Our aim is to offer the best possible products; consequently, we are working with valuable investments and with partners who share the same visions as ours in order to reach this goal. Therefore, our sports bras are developed and tested in coorporation with the world leaders in breast bioechanics: The University of Portsmouth. Our coorporation gives us the possibility to offer some of the absolutely best sports bras on the market. The kind of sport you practice and your cup size define which sports bra that will give you the best comfort. The bigger the cup size and the higher the intensity of your training the more support you need. We have divided our range of sports bras into three different categories: Light, Medium and High Support To ensure that we support every woman.
THE WAY YOU FEEL AFFECTS THE WAY YOU PERFORM
SUSTAINABILITY
2025 SUSTAINABLE AIMS 80% of all styles in the collection are made of recycled fabrics or made of environmentally friendly fabrics.
ATHLECIA - A SUSTAINABLE CONCEPT The Athlecia Concept is built on a sustainable mindset and visionary approach. We care for the environment and strive to leave as green footprints as possible. We integrate sportswear and casual clothing in a multifunctional design universe to create utility fashion where each style serves multiple purposes to meet everyday needs. By using high quality fabrics we develop durable garments with a long lifespan. Our strategic sourcing of responsible suppliers help us to optimize production by zero-waste patterns, waste-water systems and recycled packaging. We control our value chain and take full responsibility for our styles made of recycled fabrics by only using GRS (Global Recycled Standard) certified partners: from yarn to fabric mill, to dying mill and finally to garment factory. One of our sustainable initiative is supporting the organization “Plant et Træ” (Plant a Tree). By donating a part of our turnover of specific styles we contribute to plant more trees as a gift to our common future. We will never stop being ambitious when it comes to sustainability.
MISSION Athlecia combines sportswear and casual clothing in one design universe. We carefully create all of our products with a sustainable mindset. Fashionable products reflecting your personality in minimalistic, feminine and modern designs.
VISION We aim to be women’s preferred utility sports brand with focus on sustainability.