2015 NASC Sports Event Symposium Program

APRIL 27-30, 2015 WISCONSIN CENTER

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MILWAUKEE, WI

NASC Sports Event Symposium Official Program Sponsored by

www.SportsCommissions.org/Symposium

Produced by

Hosted by

National Headquarters 9916 Carver Road, Suite 100 Cincinnati, OH 45242

Telephone/Fax

(513) 281-3888/(513) 281-1765

Website

www.SportsCommissions.org

Staff

Don Schumacher, CSEE, Executive Director Lori Gamble, Associate Executive Director Elizabeth Young, Director of Membership & Marketing Meagan McCalla, Member Services Coordinator

Board of Directors Officers Kevin Smith, CSEE, Director, St. Petersburg/Clearwater Sports Commission, Chairman Greg Ayers, CSEE, President & CEO, Discover Kalamazoo, Vice Chairman/Chair-Elect Ralph Morton, CSEE, Executive Director, Seattle Sports Commission, Treasurer Mike Anderson, CSEE, Executive Director, Myrtle Beach Regional Sports Alliance , Secretary Terry Hasseltine, CSEE, Executive Director, Maryland Sports, Immediate Past Chairman

Directors John David, CSEE, Chief Operating Officer, USA BMX Tammy Dunn, CSEE Sports Marketing Manager, Snohomish County Sports Commission Greg Fante, CSEE, Director of Sports Development, Louisville Sports Commission Kindra Fry, CSEE, SMP, Vice President of Sales and Marketing, Bryan-College Station CVB John Gibbons, CSEE, Executive Director, Rhode Island Sports Commission Rick Hatcher, CSEE, Executive Director, Treasure Coast Sports Commission Brian Hickey, CSEE, Director of Sports, Visit Tallahassee/ Tallahassee Sports Council Mike Hill, CSEE, Senior Director, Sports Sales, Hilton Worldwide - Sports Sales Jeff Jarnecke, Associate Director of Championships and Alliances, NCAA Michael Price, CSEE, Executive Director, Greater Lansing Sports Authority Janis Ross, Executive Director, Eugene, Cascades & Coast Sports Janis Schmees Burke, CSEE, Executive Director, Harris County Houston Sports Authority Benjamin Wilder, CSEE, Director, Savannah Sports Council Nancy Yawn, CSEE, CDME, Director, Round Rock CVB Marc Zimmerman, CSEE, Sales & Events Manager, Central Florida’s Polk County Sports Marketing

Media & Public Relations Advisers Jackie Reau, Game Day Communications

Betsy Ross, Game Day Communications

TABLE OF CONTENTS Letter from Executive Director............................... 2 Member Awards Nominees......................................3 Call for Volunteers................................................... 4-5 Schedule......................................................................8-9 General Information...........................................10-11 General Sessions..................................................13-15 Certification................................................................. 16 Breakout Sessions...............................................17-21 Game Changers.........................................................22 Speakers.................................................................24-27 Sports Legacy Fund .......................................... 28-29 Events......................................................................30-31 NASC Sports Marketplace................................32-44

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#NASC15 #SportsTourism

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Dear Serious-Minded Sports Tourism Professional: Welcome to Milwaukee and the 2015 NASC Sports Event Symposium! We promise lots to see, do and learn. As the industry’s only member directed association, we are returning to a past host city for the first time. Much has changed since 1995 including a ten-fold increase in attendance. There were 91 attendees in 1995 and well over 900 this year!

Our industry continues its steady growth. NASC membership is at record levels, attendance at our meetings is up, and we have more event owners and owner representatives at the Symposium than ever.

Last year we committed to refocus all of our efforts around continued education. Here in Milwaukee you will receive multiple servings of the latest and best practices in sports event travel. Our member directed meetings committee has been working for a year on the program and we are very sure you will get the right mix of information, fun, and opportunities to write new business.

You will hear from experts across the United States but also from Canada, Denmark and Switzerland. This is by design: there is so much to learn from others and the world of international sport is available to interested host cities.

Nothing remains the same. Beth Hecquet resigned to accept a position outside the industry earlier this year, and Lori Gamble has accepted a fulltime position as your Associate Executive Director. We are not hiring a director of meetings and events. Instead we are evaluating our needs, creating new job descriptions, considering budget implications and then moving forward with at least one new employee.

In the past year we were able to accomplish the following: • CSEE program redesign including a decision to introduce on-line learning late in 2015 • Expanded our national marketing and public relations programs • Started our NASC Playbook (quarterly publication) • Introduced our Get in the Game weekly newsletter • Created an extensive series of webinars • Created our own stand-alone fall conference that launches this September in Colorado Springs For 2016 you can expect more. For example, we will establish the NASC Hall of Fame and hold the inaugural enshrinement dinner in Grand Rapids. This project will be directed by our Leadership Council, which consists of past chairpersons of the NASC. So, listen, learn, share and sell!

Warm wishes,

Don Schumacher

SAVE THE DATES:

September 29, 2015 Colorado Springs, CO

September 29 - 30, 2015 Colorado Springs, CO

April 3-7, 2016 Grand Rapids, MI

ANNUAL MEMBERSHIP BENEFITS The NASC continues to develop benefits and services to make your organization more efficient and effective in the sports tourism industry each year including: • Online Directories • Online Event RFP Database • NASC Economic Impact Calculator • Industry Research and Reports 2

• Career Center • Models and Samples • CSEE Program • Best Practices Webinars

• Event Webinars • Market Segment Meetings • Sports Event Symposium • Consulting Services

MEMBER AWARD NOMINEES

CONGRATULATIONS TO OUR MEMBER AWARD NOMINEES! Sports Commission of the Year This award is given to an Active member who has had the most outstanding impact on their local community through sports events and beneficial impacts. This organization should also show a commitment to the NASC and its mission. Sports commissions, sports councils, and sports authorities may apply for this award.

Nominees: Ames Area Sports Commission Atlanta Sports Council Erie Sports Commission/PA Sports Rochester Amateur Sports Commission San Antonio Sports Snohomish County Sports Commission

Sports Tourism Organization of the Year This award is given to an Active member who has had the most outstanding impact on their local community through sports events, community events and/or economic impact.

This organization should also show a commitment to the NASC and its mission. CVBs, DMOs, parks and recreation departments, chambers of commerce and other host organizations may apply for this award.

Nominees: Central Florida’s Polk County Sports Marketing Greater Raleigh Sports Alliance Rockford Area CVB Virginia Beach CVB Warren County CVB

Locally Created Event/Program of the Year This award will be given to an Active member with the most outstanding locally created event or program. This event can be newly created or a long-standing event, but must be an event/program created by the submitting organization to serve the local community or an organizational need (i.e. fundraising, scholarship, volunteer recruitment, etc.).

Nominees: Fayetteville Area CVB Greater Cleveland Sports Commission SPORTyler - Tyler Area Chamber of Commerce

Marketing Campaign of the Year This award is given to an Active member in each budget category with the most outstanding comprehensive marketing campaign for your organization or an event. This can include a variety of types of marketing: print ads, newsletters, email blasts, digital marketing (including websites, social media components, etc.), press releases, media coverage or any other promotional program. Campaign should promote your organization as a sports destination not general travel or meetings.

Nominees: Greater Springfield (MA) CVB Greensboro Area CVB Louisville CVB Round Rock CVB St. Cloud Area CVB Virginia Beach CVB

How to submit an entry for 2015 The Awards Committee will begin accepting entries for the 2015 awards on June 1, 2015. For complete details, visit SportsCommissions.org/About/Member-Awards

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CALL FOR VOLUNTEERS 2015-2016 Committees and Volunteer Opportunities Volunteers are the foundation of the NASC. In the last year, more than 100 committee volunteers contributed to the progress and growth of the NASC in many ways, including: • Referring industry colleagues to join the Association • Recommending educational content and programming for the annual NASC Sports Event Symposium, the original conference and longest-running reverse tradeshow for the sports tourism industry • Expanding mentoring activities for new members and first time Symposium attendees • Establishing new categories and serving on judging panels for the annual member awards • Developing CSEE modules • Creating the inaugural NASC Sports Legacy Fund community service project We invite you to respond to this year’s call for volunteers.

We need your skills, passion, and perspectives to build a vibrant, inclusive, and multicultural group of volunteer leaders throughout our committees.

The NASC is YOUR association; committee participation is one of the best ways to be engaged and help contribute to the decision-making that continues to position the NASC as the most valuable resource available to sports event professionals.

Members, including new committee members and those who currently serve, must respond to the call for volunteers

by May 8, 2015. Thank you for your consideration!

Yours in Sport,

Greg Ayers Greg Ayers, CSEE, CTA President & CEO, Discover Kalamazoo Chair-Elect, NASC

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Awards Committee

The Awards Committee is responsible for developing award categories and criteria for the annual NASC Member Awards.

The committee also serves as judges for the various categories.

Membership Committee

The Membership Committee oversees membership retention and recruitment. The committee contacts inactive and cancelled members on behalf of the association to encourage them to renew. The committee also evaluates membership benefits and resources on an annual basis.

Mentoring Committee

The Mentoring Committee cultivates relationships with new members to help guide them through their first year of membership. The committee is also responsible for planning and hosting first time attendee activities at the annual Symposium. Pre-requisites: A minimum of four years of NASC membership and industry experience.

Professional Development Committee

The Professional Development Committee assists with the development and implementation of the CSEE Program.

Committee members are required to join and fully participate in monthly committee calls, assist in the development of modules and continually evaluate the program to strengthen the CSEE brand. Pre-requisites: Must be currently enrolled in the CSEE Program and have attended at least two modules.

Sports Legacy Committee

The Sports Legacy Committee manages the Sports Legacy Fund. The committee establishes the criteria and eligibility requirements for beneficiaries of the fund and selects the beneficiary each year. The committee also coordinates all aspects of the annual fundraiser, including promotion, solicitation of donation items, and ticket sales, as well as equipment donations.

Symposium Committee

The Symposium Committee assists in the planning and execution of the annual NASC Sports Event Symposium.

Committee members are required to join and fully participate in monthly committee calls, recruit event owners, develop education sessions including review of topics, examination of proposals, selection of speakers, and promote the Symposium through word of mouth marketing to industry peers and colleagues.

Awards Chair: Mike Anderson, CSEE, Myrtle Beach Regional Sports Alliance Heath Aucoin, CSEE, Tulsa Sports Commission Kathleen Cartland, Charleston Area Sports Commission Tori Collins, Greater Raleigh Sports Alliance Kindra Fry, CSEE, SMP, Bryan-College Station CVB TJ Hawkins, Greater Lansing Sports Authority Mike Hill, CSEE, Hilton Worldwide - Sports Sales Dee Mittman, Greensboro Area CVB Scott Powers, CSEE, Columbia (SC) Regional Sports Council Mike Sophia, Sacramento Sports Commission Bruce Wimbish, Greater Columbus Sports Commission

Membership Co-Chairs: Tammy Dunn, CSEE, Snohomish County Sports Commission and Nancy Yawn, CSEE, CDME, Round Rock CVB Ed Carnathan, CSEE, Las Cruces CVB Auvis Cole, Rock Hill/York County CVB Gregg Cook, Hershey Harrisburg Sports/PA Sports Ashley Harper Cottrell, Maryland Sports / TEAM Maryland Tara Hamburger, Daytona Beach Area CVB Judi Hess, Greater Binghamton CVB Jeff Jarnecke, National Collegiate Athletic Association (NCAA) Frank Lett, Kingsport CVB Tim Pasisz, Visit Stockton Dominique Powell, Bryan-College Station CVB Matt Robinette, Richmond Region Tourism Matt Ten Haken, Fox Cities CVB Eric Zartler, Lake Charles/Southwest Louisiana CVB

Mentoring Co-Chairs: John David , CSEE, USA BMX and Kindra Fry, CSEE, SMP, Bryan-College Station CVB Brian Ambuehl, Greensboro Area CVB Heath Aucoin, CSEE, Tulsa Sports Commission Margee Austin, Boulder CVB Daniel Bell, DeKalb CVB Bonny Bernat, CSEE, Visit Winston-Salem Seann DeMaris, CSEE, Ames Area Sports Commission Steve Ducoff, Association of Chief Executives for Sports Don Dukemineer, Huntsville/Madison County CVB Kit Dunbar, St. Petersburg/Clearwater Sports Commission Roy Edmondson, Anaheim Orange County CVB Ron Eifert, CSEE, Dayton CVB John Gibbons, CSEE, Rhode Island Sports Commission Rick Hatcher, Treasure Coast Sports Commission Meaghan Hughes, CSEE, Ann Arbor Area CVB Matthew Libber, CSEE, Elite Tournaments Mary Lee Malmberg, Cedar Rapids Area CVB Tiffani McKinney, Corpus Christi CVB Lori Moore, Rocky Top Sports World Bob Murdock, Connecticut Convention & Sports Bureau Jesse Newsom, CSEE, Fayetteville Area CVB Hank Pivarnik, CSEE, Hilton Worldwide - Sports Sales Mike Price, CSEE, Greater Lansing Sports Authority Jackie Reau, Game Day Communications Janis Schmees Burke, CSEE, Harris County - Houston Sports Authority Glen Schorr, Orienteering USA David Schuman, NUC Sports Justin Stine, CSEE, Overland Park Sports Alliance Robin Wright, Visit Greenville SC

Michael Guswiler, CSEE, West Michigan Sports Commission Andrea Hamblen, Louisville CVB Jennifer Hawkins, CSEE, VisitPITTSBURGH Brian Hickey, CSEE, Tallahassee Sports Council Jim Hilb, CSEE, Associated Premium Corporation Brad Hillard, CSEE, Sacramento Sports Commission Ann Hortman, Rome Sports Commission/Greater Rome CVB Ben Huffman, CSEE, Warren County CVB Brian Kennedy, CSEE, El Paso Sports Commission Matthew Libber, CSEE, Elite Tournaments Eric Marvin, Columbus Indiana Visitors Center Cheryl McCullough, Colorado Springs CVB Hank Pivarnik, CSEE, Hilton Worldwide - Sports Sales Michelle Russ, CSEE, Gulf Shores & Orange Beach Sports Commission

Sports Legacy Co-Chairs: John Gibbons, CSEE, Rhode Island Sports Commission and Gen Howard, Louisville CVB Heath Aucoin, CSEE, Tulsa Sports Commission Alan Bradley, Round Rock CVB Michael Guswiler, CSEE, West Michigan Sports Commission Michelle Haider, VISIT Milwaukee Pete Harvey, Buffalo Niagara Sports Commission Jennifer Hawkins, CSEE, VisitPITTSBURGH Nick Hope, Al J. Schneider Company Meghan Huff, Visit South Bend Mishawaka William Knox, CSEE, Hamilton County Sports Authority Corey Peterson, CSEE, Richmond Region Tourism Matt Prewitt, St. Petersburg/Clearwater Sports Commission Domico Rodriguez, Rapid City CVB Jon Schmieder, Huddle Up Group Consulting Holly Shelton, CSEE, Collinson Media & Events Gina Simpson, Tuscaloosa Tourism and Sports Kevin Smith, CSEE, St. Petersburg/Clearwater Sports Commission Jim Steele, South Sioux City CVB Meghan Ziehmer, CSEE, Greater Lansing Sports Authority

Symposium Co-Chairs: Janis Ross, Eugene, Cascades & Coasts Sports and Marc Zimmerman CSEE, Central Florida’s Polk County Sports Marketing Karin Aaron, CSEE, CVB of Montgomery, MD, Inc./TEAM Maryland Mike Anderson, CSEE, Myrtle Beach Regional Sports Alliance Ashleigh Bachert, Jacksonville-Onslow Sports Commission Robin Baxter, NXT Sports, LLC Jennifer Breedlove, Oklahoma City CVB Zack Davis, Louisville CVB Derek Dawson, VisitPITTSBURGH Roy Edmondson, Anaheim Orange County CVB Greg Fante, CSEE, Louisville Sports Commission Kindra Fry, CSEE, SMP, Bryan-College Station CVB Laura Gurreri, CSEE, Sport York Michael Guswiler, CSEE, West Michigan Sports Commission Chuck Haddaway, Athletx Jim Hilb, CSEE, Associated Premium Corporation Corey Kearsley, Oregon’s Washington County Visitors Association Ginger Lively Cade, Dallas Sports Commission Jim Marlin, Cedar Valley Sports Commission Matt Meunier, Sports Minneapolis, Powered by Meet Minneapolis Gina Mintzer, CMP, Albany County CVB Ralph Morton, Seattle Sports Commission Jesse Newsom, CSEE, Fayetteville Area CVB John Oney, Central Florida’s Polk County Sports Marketing Ron Radigonda, International Softball Federation Daniel Rush, MGM Resorts International Janis Schmees Burke, CSEE, Harris County - Houston Sports Authority Mike Sophia, Sacramento Sports Commission Justin Stine, CSEE, Overland Park Sports Alliance Jennifer Stoll, Greater Grand Junction Sports Commission Katy Tigchelaar, West Michigan Sports Commission Marissa Werner, VISIT Milwaukee Benjamin Wilder, CSEE, Savannah Sports Council Meghan Ziehmer, CSEE, Greater Lansing Sports Authority

CALL FOR VOLUNTEERS

Thank You, NASC Committee Volunteers!

Professional Development

Co-Chairs: Greg Fante, CSEE, Louisville Sports Commission and Vincent Trinidad, CSEE, Tulsa Sports Commission Don Anderson, Destination Consultancy Group Greg Ayers, CSEE, Discover Kalamazoo Steve Carney, Saint Leo University Hill Carrow, CSEE, Triangle Sports Commission Tom Coleman, CSEE, Central Wisconsin/Stevens Point Area Sports Commission Ashley Harper Cottrell, Maryland Sports / TEAM Maryland Robert Cox, CSEE, CDME, Burlington/Alamance County CVB/ Sports Council Roy Edmondson, Anaheim Orange County CVB Kindra Fry, CSEE, SMP, Bryan-College Station CVB

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March 31, 2015 Welcome to Milwaukee!

We are thrilled to host a record number of attendees at the 2015 NASC Sports Event Symposium and to be the first city chosen to host the Symposium for a second time in its 23-year history.

Milwaukee’s reputation as an attractive, affordable "Sports-Friendly City" continues to grow.

The city welcomes thousands of athletes each year to events ranging from NCAA Men’s Basketball tournament, WI State Boys & Girls Soccer Championships, Big East Volleyball Championships and NCAA Men’s Frozen Four, to USA Fencing North American Cup, USA Table Tennis - US Open and US Speedskating World Cup Qualifier. For an unprecedented third year in 2015, Milwaukee will host the USA Triathlon Age Group National Championships along Lake Michigan.

Milwaukee’s winning lineup of first-class facilities includes the Wisconsin Center and UWMilwaukee Panther Arena with their wide range of configurations, along with Miller Park and BMO Harris Bradley Center, homes of the Milwaukee Brewers and Milwaukee Bucks, and even the Milwaukee Mile, the oldest operating motor speedway in the world. Add to this The Pettit Ice Center, an official U.S. Olympic Training Center, Uihlein Soccer Park, The Rock Sports Complex and Bradford Beach, and you’ve got a great sports destination.

You’ll enjoy the walkability of downtown Milwaukee and the convenience of the Hilton Milwaukee City Center and Hyatt Regency Milwaukee, connected to the Wisconsin Center by skywalk. You can rev up your engines at the opening night reception at the world’s only Harley-Davidson Museum and have fun exploring the city’s vibrant dining scene, nightlife and brewery tours.

Best wishes for a successful symposium in Milwaukee! Our VISIT Milwaukee staff looks forward to sharing ideas with you and learning from you.

Your #1 Fan,

Paul Upchurch President & CEO

Elite Sponsors

Diamond Sponsors

MICHIGAN SPORTS

TEAM MARYLAND

FOLEY

Sports Tourism C

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WELCOME April 27, 2015 GREETINGS! On behalf of the City of Milwaukee, I would like to extend a warm welcome to all attendees of the 2015 NASC Sports Event Symposium held April 27-30, 2015. I commend the National Association of Sports Commissions for its commitment to develop the sports tourism industry, promote access to event information and advance the value of sporting events in our communities.

The City of Milwaukee is proud to be the home of the Milwaukee Brewers, Milwaukee Bucks, the Admirals and Milwaukee Wave, and our great State is the home of the Green Bay Packers.

Milwaukee is a destination for all sports fanatics and as Milwaukeeans, we love to rally and support our home teams.

Milwaukee’s exciting attractions and a lively downtown area, combined with its renowned warmth and hospitality, assure all participants of a memorable visit. The magnificent kinetic “wings” of the lakeside Milwaukee Art Museum welcome visitors to experience its world-class collections. Interactive science, technology and water science exhibits beckon at neighboring Discovery World. The one-of-a-kind Harley-Davidson Museum dazzles with its exhibits featuring motorcycles, history and American pop culture.

You will find lively entertainment and a tempting array of dining options throughout the City. A charming RiverWalk links downtown to Milwaukee’s Historic Third Ward, where unique shopping awaits at the Milwaukee Public Market, featuring everything from locally made chocolates to spices, wine and seafood. The unique neighborhoods of Old World Third Street, Walker’s Point, Brady Street and Dr. Martin Luther King Drive all invite you to experience the City’s rich cultural tradition and diversity.

I hope you have the opportunity to explore Milwaukee and see all our City has to offer. I look forward to meeting you and best wishes on a successful symposium!

Sincerely,

Tom Barrett Mayor

Platinum Sponsors

playtennessee.com

SPORTS

Gold Sponsors

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2015 SCHEDULE Unless otherwise noted, all functions will be held at: Wisconsin Center | 400 W. Wisconsin Avenue | Milwaukee, WI 53203 Schedule subject to change. All times are Central Standard Time.

Sunday, April 26 4:00 p.m. - 7:00 p.m. .......................... Registration Main Lobby 5:00 p.m. - 7:00 p.m............................ 2014-2015 NASC Board of Directors Hyatt Regency Meeting

Monday, April 27 6:30 a.m. - 10:30 a.m. ........................ NASC Sports Legacy Fund Community Washington Park Service Project 8:30 a.m. - 7:00 p.m............................ Registration Main Lobby 8:30 a.m. - 7:00 p.m. .......................... Rest and Recharge Lounge Main Lobby 8:30 a.m. - 7:00 p.m............................ NASC Sports Marketplace Exhibit Hall A Booth Set-Up 11:30 a.m. - 4:00 p.m. ........................ 2015 Spring CSEE Module (Pre-registration Required) Harley-Davidson Museum速 3:00 p.m. - 4:00 p.m............................ National Event Director/Manager Meeting (By Invitation Only) 103C 5:00 p.m. - 6:30 p.m............................ First Time Attendee Reception (By Invitation Only) Hilton Milwaukee Empire Ballroom 7:00 p.m. - 9:00 p.m............................ Beer, Brats, and Bowling Tour (Pre-registration Required)

8:00 p.m. - 10:00 p.m. ........................ Bourbon, Bluegrass, and Belles Hilton Milwaukee Empire Ballroom

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Tuesday, April 28 7:00 a.m. - 7:00 p.m............................ Registration Main Lobby 7:00 a.m. - 7:00 p.m............................ Rest and Recharge Lounge Main Lobby 8:00 a.m. - 9:30 a.m............................ Opening Ceremonies and Ballroom NASC Member Awards Breakfast 9:45 a.m. - 10:45 a.m. ........................Breakout Sessions 101 Destination Sales & Servicing 102 Event Management 201 Financial 202 Sales & Marketing 203 Leadership 11:15 a.m. - 12:45 p.m....................... NASC Sports Marketplace Exhibit Hall A Individual Appointments 12:45 p.m. - 2:45 p.m......................... NASC Membership Meeting Luncheon Ballroom 3:15 p.m. - 4:15 p.m............................Breakout Sessions 101 Destination Sales & Servicing 102 Event Management 201 Financial 202 Sales & Marketing 203 Leadership 4:30 p.m. - 6:00 p.m............................ NASC Sports Marketplace Exhibit Hall A Group Appointments 4:30 p.m. - 6:00 p.m............................ Large Market Sports Commission Meetings 103C (By Invitation Only) 6:15 p.m................................................... VIP Transportation for Sponsors and 4th & Wells Entrance Event Owners to Welcome Reception 6:45 p.m................................................... Transportation to Welcome Reception 4th & Wells Entrance 7:00 p.m. - 9:00 p.m............................ Welcome Reception Harley-Davidson Museum速 Center 9:00 p.m. - Midnight........................... Extra Innings Evolution Gastro Pong

SCHEDULE Wednesday, April 29 7:00 a.m. - 7:00 p.m............................ Registration Main Lobby 7:00 a.m. - 7:00 p.m............................ Rest and Recharge Lounge Main Lobby 7:00 a.m. - 8:00 a.m.............................Large Market Sports Commission Meetings 103C (By Invitation Only) 8:00 a.m. - 10:00 a.m.......................... Continental Breakfast Ballroom CD Pre-function 8:00 a.m. - 10:00 a.m.......................... Game Changers Ballroom 10:15 a.m. - 11:45 a.m....................... NASC Sports Marketplace Exhibit Hall A Individual Appointments 12:15 p.m. - 1:45 p.m......................... Keynote Luncheon Ballroom

Thursday, April 30 7:30 a.m. - 8:30 a.m............................. 2015-2016 NASC Board of Directors Hyatt Regency Orientation 8:30 a.m. - 12:30 p.m......................... Registration Main Lobby 8:30 a.m. - 12:30 p.m......................... Rest and Recharge Lounge Main Lobby 9:00 a.m. - 10:30 a.m.......................... NASC Sports Marketplace Exhibit Hall A Individual Appointments 10:30 a.m. - 2:00 p.m......................... NASC Sports Marketplace Exhibit Hall A Booth Tear Down 10:45 a.m. - 12:15 p.m....................... Closing Brunch Ballroom

2:15 p.m. - 3:15 p.m............................Breakout Sessions 101 Destination Sales & Servicing 102 Event Management 201 Financial 202 Sales & Marketing 203 Leadership 3:00 p.m. - 4:00 p.m............................ Afternoon Break Main Lobby 4:00 p.m. - 5:30 p.m............................ NASC Sports Marketplace Exhibit Hall A Group Appointments 4:00 p.m. - 5:30 p.m............................ Large Market Sports Commission Meetings 103C............................................................ (By Invitation Only) 5:30 p.m. - 6:30 p.m............................ Happy Hour in the Exhibit Hall A NASC Sports Marketplace 6:30 p.m. - 9:00 p.m............................ Open Evening 9:00 p.m. - Midnight........................... Extra Innings Ugly’s Pub

Play like the pros.

Email or call Janna Clark at: sports@TourEtown.com • 270-765-2175 ElizabethtownSportsPark.com

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Sponsored by

Complimentary Wi-Fi

GENERAL INFORMATION Name Badges Sponsored by

Lanyards Sponsored by

Badges & Admittance Official name badges must be worn at all NASC Symposium functions including education sessions, the NASC Sports Marketplace, Welcome Reception, and Extra Innings. NO Exceptions.

Scan QR code on name badge to download an attendee’s contact information to your mobile device.

Complimentary Wi-Fi is available throughout the Wisconsin Center, courtesy of Elizabethtown Sports Park. On your device, choose the Wifi titled NASC and enter the password 2015.

Internet Kiosks Three computer workstations are available near registration.

Catch up on e-mail, print your appointment schedule, or post a tweet or two. Don’t forget to use #NASC15!

Rest & Recharge Lounge

Reenergize at the Rest and Recharge Lounge. Plug in your electronic devices at the charging station, or stop by for a chair massage.

Massage Hours: Monday, April 27 3:00 pm – 5:00 pm

Event Owners

Destinations

Tuesday, April 28 10:30 am – 12:30 pm 3:30 pm – 5:30 pm

Vendors

Wednesday, April 29 10:00 am – 12:00 Noon 2:30 pm – 4:30 pm Thursday, April 30 9:00 am – 11:00 am

“V” indicates voting priveledges

contact ID Staff/ Volunteers

One Day Only

Member Award Winners Registration Desk Sponsored by

Registration Registration is the first stop for anything you need. Pick up your registration packet and name badge here before you head to any Symposium function. Inquire about lost and found items, dietary needs, or general information at Registration. The NASC is not responsible for any items left on premises.

For the first time, attendees have access to a digital goody bag with discounts, educational information, and special promotions from NASC Symposium sponsors. A link to the digital bag is available in the mobile app.

Registration Bags and Virtual Event Bag Sponsored by

SPORTS

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Sponsored by

Burns Park, North Little Rock

Arkansas is your ideal destination for sports.

Find out more by visiting Arkansas.com/sports or calling 1-800-872-1259. LOOK FOR US AT THE 2015 NASC SPORTS EVENT SYMPOSIUM APRIL 27-30 IN MILWAUKEE, WI.

Hydration Stations

Marketing Release

Throughout the Wisconsin Center, you’ll find hydration stations, courtesy of SportsEvents Media Group. Keep your SportsEvents tumbler handy to keep hydrated!

By attending the 2015 NASC Symposium, you give the NASC permission to photograph, videotape, and audio record your creative contributions, picture, likeness, voice, and statements throughout the event. You agree that all such recordings, derivatives, and proceeds thereof and therefrom are owned solely by the NASC, and agree to waive any rights you might have to all such properties and materials.

Transportation Transportation will be provided to off-site activities including the NASC Sports Legacy Fund Community Service Project, CSEE Spring Module, Welcome Reception, and Extra Innings at Evolution Gastro Pong.

Refer to the schedule for pick-up times and locations.

VIP and Welcome Reception Transportation Sponsored by

Urgent Care and Pharmacy Urgent Care: Wheaton Franciscan Health Care 201 N. Mayfair Road (Wauwatosa - Highway 100) 414-259-7361 Columbia St Mary’s Urgent Care 734 N. Jackson St. 414-277-6500 M-F: 8am – 6 pm S-S: 8 am – 4 pm

Pharmacy: Walgreen’s The Shops of Grand Avenue 275 W. Wisconsin Avenue 414-273-5420

CONFERENCE INFORMATION

Sponsored by

Make your next sports event even more iconic.

With more than 1,200 sports facilities to choose from, and many world-class attractions, you’ll make lasting memories on and off the field.

Find the perfect venue for your next event at sportsillinois.com

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Sponsored by

Tuesday, April 28.................................12:45 p.m. - 2:45 p.m.

Ballroom

Opening Ceremonies and Member Awards Breakfast Sponsored by

MICHIGAN SPORTS Tuesday, April 28.................................. 8:00 a.m. – 9:45 p.m.

Ballroom Welcome to the 23rd annual NASC Sports Event Symposium!

You will learn that 2014 was another outstanding year for the Association and this year’s Symposium has exceeded all previous meetings, with more than 900 serious-minded sport tourism professionals, including 170 event owners, here in Milwaukee.

Lars Haue-Pedersen, Managing Director of TSE Consulting, will announce an exciting new international sports conference and will introduce Lars Lundov, CEO of Sport Event Denmark, one of Europe’s most recognized experts in international sport. Lundov will discuss the Danish model for event bidding.

You’ll also hear from Victor Barnett, Executive Director & Founder, of Running Rebels Community Organization, this year’s beneficiary for the NASC Sports Legacy Fund.

Finally, the NASC Awards Committee will recognize 2014 award winners.

GENERAL SESSIONS

NASC General Membership Meeting Luncheon

In accordance with the NASC Bylaws, a meeting of the members is held annually. The Annual Meeting of the Association is held at such place and on such dates as shall be decided by the Board of Directors. The Annual Meeting is held in a community represented by an Active Member in good standing. Attendance at the Annual Meeting is encouraged and expected for all members.

2015 GENERAL MEMBERSHIP MEETING AGENDA State of the Industry presented by Don Schumacher, CSEE, NASC Executive Director and Lisa Delpy Neirotti, George Washington University 2014 General Membership Meeting Minutes 2014 Financial Report 2015 Financial Report Committee Reports CSEE Graduate Recognition 2015-2016 Board of Directors Election The 2015 General Membership Meeting packet is posted on the website and mobile app. Members are expected to review the meeting packet in advance. A limited number of printed copies of the packet will be available at Registration for attendees who do not have access to the website or mobile app.

VOTING RIGHTS According to Article XIV of the NASC Bylaws, the previously designated contact of all ACTIVE and ALLIED members of the Association shall have one (1) vote on any question brought before the membership. This rule will be strictly adhered to during the General Membership Meeting.

The first attendee for all eligible and present member organizations (indicated by a “V” in the top right corner of your name badge) will receive a keypad when they enter the meeting room and will be required to return the keypad at the conclusion of the meeting.

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KEYNOTE LUNCHEON Sponsored by FOLEY

Sports Tourism C

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Vancouver 2010 Olympic & Paralympic Winter Games Presenter: John Furlong O.C. O.B.C., CEO Wednesday, April 29...........................12:15 p.m. - 1:45 p.m.

Ballroom faced and dealt with tragedy and unexpected weather conditions, among other challenges, to present Canada to the world as a true “can do” nation.

John Furlong is the leader behind the team that organized and staged the Vancouver 2010 Olympic and Paralympic Winter Games. From the very beginning of the project, Furlong envisioned that the Games could be a true nation builder, helping to improve the fabric of Canadian society by connecting all Canadians through sport and culture.

Yes, the 2010 Olympic and Paralympic Winter Games touched the very sole of every Canadian, but it also touched the rest of us with its outpouring of the very spirit of what it means to be Canadian.

John has often spoken of the need to reach higher, to challenge traditional thinking, and to dig deeper to achieve goals. His message is one of inspiration, but also of overcoming everyday setbacks and creating an event of inclusion for all.

What is so remarkable about his many accomplishments was the vision that all Canadians, not just the athletes and their families and friends, would be touched by the 2010 Games. The entire country rallied behind John and his team, and the result was a spectacular Games, one that was

By sharing parts of his journey and anecdotes from behind the scenes, John Furlong inspires us all to achieve the best we can.

FOLEY

Sports Tourism C

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A L A B A M A

Under construction...

Foley is building a sports destination where your sporting event is within walking distance of your hotel, restaurants and great shopping. The facility will include an indoor multi-use sports/events center as well as state-of-the-art sports fields. Only seven miles away from Alabama’s white sand beaches.

To find out more, visit FoleySportsTourism.com.

A L A B A M A

Gulf of Mexico

Don Staley, Executive Director Sports • dstaley@cityoffoley.org • (251) 923-3332 • FoleySportsTourism.com 14

GENERAL SESSIONS

CLOSING BRUNCH Sponsored by

A Toast to Grand Rapids & Craft Beer Tourism Presenter: Mike Stevens, Co-Founder & CEO Founders Brewing Company Thursday, April 30.............................10:45 a.m. - 12:15 p.m.

Ballroom As the 2015 NASC Symposium comes to a close, attendees will see what’s in store for the 24th annual NASC Sports Event Symposium, set for April 3 - 7, 2016 in Grand Rapids, MI. Complete with craft beer samples and West Michigan cuisine, the closing brunch will be the perfect toast to next year’s host city!

During the brunch, Mike Stevens, co-founder and CEO of Founders Brewing Company, will tell the story of Grand Rapids’ most famous brewery. From the verge of bankruptcy in the early days to being recognized as a leader in the craft beer industry, the success of Founders Brewing Company is a perfect case study about the importance of finding your niche.

Learn about the importance of collaboration and how to gain support from your local breweries to spur craft beer tourism in your community.

“We don’t brew beer for the masses. Instead, our beers are crafted for a chosen few, a small cadre of renegades and rebels who enjoy a beer that pushes the limits of what is commonly accepted as taste. In short, we make beer for people like us,” The Founders Family philosophy.

This is a philosophy that destinations, event owners, and vendors alike can emulate to identify your value proposition.

You’ll leave the closing brunch ready to experience Grand Rapids in 2016!

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CERTIFIED SPORTS EVENT EXECUTIVE (CSEE) PROGRAM CSEE Spring 2015 Module Sponsored by

Since its inception in 2002, CSEE has been the only certification available for experienced sports event professionals seeking continuing education and professional development in the field of sports tourism. The NASC Staff and Professional Development committee plan curriculum for each module.

NASC is dedicated to raising the standards of professionalism in the sports tourism industry through the CSEE program.

Participants will complete sessions on topics within the following core subjects: • • • • • •

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Sales and Marketing Strategic Planning Event Management Technology Revenue Generation The Bid Process

BUILDING YOUR BRAND Presented by Stacey Watson, Senior Director, Retail Development and HDCX Services, Harley-Davidson® Motor Company Monday, April 27................................. 11:30am - 4:00pm CT Harley-Davidson Museum® The focus for CSEE in the spring module will be branding.

Where better than in Milwaukee to learn the ins and outs of brand development, extensions, protection and expansion than at the home of one of America’s most iconic brands: Harley-Davidson.

Lunch and the CSEE session will be held in a meeting room at the Harley-Davidson Museum ®. After a presentation by Stacey Watson, Director, Retail Development and HDCX Services at Harley Davidson, you will be sent on a series of tasks in the museum itself. Important elements of the brand story can be found in the museum, and you will be required to complete a series of tasks that support points made in the presentation.

Certification can be earned in as little as two and a half years for grandfather participants and four years for standard participants. CSEE designation is awarded to individuals who have successfully completed eight modules (five modules for individuals with grandfather status). Modules are currently offered at the annual NASC Sports Event Symposium and Market Segment Meetings.

Harley-Davidson has had many ups and downs over the past century, but the brand remained paramount in every step taken to preserve the company and its products. These efforts had to survive the depression, a world war, and acquisition by another automotive brand. After regaining its independence, Harley-Davidson has never looked back as it continues to grow and extend their brand.

Graduate Benefits 1. Expanded repertoire of best practice skills 2. Awareness and use of leading-edge industry knowledge and applications 3. Recognition of achievement from the industry and professional peers 4. Influential peer to peer networking and personal camaraderie 5. Demeanor of personal accomplishment and confident leadership

Some of the issues discussed will include knowing what you are, the importance of experiential marketing, personalization of the brand, how to tell your story, building brand loyalty and repeat customers.

Once the tasks are complete, a discussion will take place on key learnings, including the importance of engaging the customer in activities that reinforce the purchase decision.

C ER T IFIC AT ION With great sports venues, a downtown rated among the Top 10 in the US by Forbes Magazine, over 8,500 hotel rooms and amenities ranging from world-class museums and theatres to the lakes and trails of the Blue Ridge Mountains, Greenville, SC has hosted a wide range of high-profile regional, national and international sporting events. Now it’s time to add your event to the growing number of tournaments and championships that are calling Greenville, SC home. Learn more about that Greenville today. Call us at 800-351-7180. · · · ·

“2nd Best Town in America” – Outside Magazine

“Best Small City for Cycling” – Bicycling Magazine

2015 USA Cycling Professional Criterium Nat’l Championships & Team Time Trials · 2015 USA Swimming Southern Zone Age Group Championships 2015 B.A.S.S. GEICO Bassmaster Classic · 2014 National Softball Association Eastern Girls Fast Pitch World Series 2014 US Youth Soccer President’s Cup · 2013 Men’s Collegiate Lacrosse Association National Championships 2013 Southern Conference Baseball Championship · 2013 USA Karate Nationals & US Team Trials

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BREAKOUT SESSIONS DESTINATION & EVENT SERVICES TRACK Room 101

Sponsored by

Hosting Paralympic Sports: What You Need to Know Presented by Alicia McConnell, USOC; Randy Schubert, National Wheelchair Basketball Association; Ryan Ortiz, United States Association of Blind Athletes

Tuesday, April 28................................. 9:45 a.m. - 10:45 a.m.

Intermediate

Your organization may be a leader in attracting and hosting events, but have you considered hosting a Paralympic style sporting event? National Wheelchair Basketball Association Executive Director Randy Schubert and United States Association of Blind Athletes Athletic Director Ryan Ortiz will share information about hosting events for wheelchair and visually-impaired athletes. The panel moderated by United States Olympic Committee, Director Alicia McConnell will include information on disabled transportation, hotel rooms, venue accessibility, event space, storage and more.

Mastering Engaging Volunteer Programs Presented by Kurt Aichele, fusesport, Inc.; Ian Fitzpatrick, fusesport, Inc.

Tuesday, April 28 ..................................3:15 p.m. - 4:15 p.m.

Intermediate

Whether you lead an Olympic Sport, a city, the world’s largest road race or your local community fundraiser, a successful volunteer program can make the difference. Today’s events are growing, and the need to build and manage successful volunteer programs is only increasing. Event participants can tell, and so will you.

In this session, participants will learn how to build and master a successful volunteer program that makes your event truly unique and a positive experience. Kurt Aichele, COO of fusesport and former CEO of USA Fencing and Chairman of the Board for the YMCA, Pikes Peak Region, and Ian Fitzpatrick, Vice President of Global Operations of fusesport will discuss the A to Zs of building a successful volunteer program.

Participants will learn keys in recruitment, training, selection and reporting.

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Sports in a Convention Center Environment Presented by Gen Howard, Louisville Convention & Visitors Bureau; Dave Gilbert, Greater Cleveland Sports Commission; Dave Patrone, Kentucky Exposition Center/ International Convention Center; Monica Paul, Dallas Sports Commission; Christine Simmons, USA Fencing; Dave Tostenrude, VA National Veterans Sports Programs & Special Events, Ernie Butler, Paralyzed Veterans of America

Wednesday, April 29.............................2:15 p.m. - 3:15 p.m.

Advanced

Our panel of experts will discuss the right holders “Ask” to provide an in-depth look at current trends for sporting events and how cities and convention centers are successful in their communities.

This session will provide an in-depth look at sporting events in convention centers, from the Right Holders, Sports Commissions, and Convention Center perspective. Panelists will also discuss the sports buy-cycle as compared to other market segments and address the challenges of how to overcome them. Attendees will learn new ideas and fresh perspectives on how to better partner, to be successful in the future.

Room 102

Sponsored by

Collaborative Partnerships: Teaming Up to Drive Exceptional Event Growth Presented by Adam Andrasko, USOC and Kurt Aichele, fusesport, Inc.

Tuesday, April 28................................. 9:45 a.m. - 10:45 a.m.

Intermediate

In 2013, the Olympic Day event was run by nine people who managed 832 events, 632 Olympians/Paralympians and 215,000 participants. However, the Olympic Day team was reworked with the directive to reduce staff time and sustain the success of Olympic Day 2013. The result? 1,055 events, 875 Olympians/Paralympians and 500,000+ participants were managed by three staff members.

This session will discuss how to successfully manage events with fewer people, along with what was learned, what worked well and what did not work so well. The takeaway is for CEOs and event managers to learn how their organizations can grow and enjoy more profitable events while simplifying their processes to do more with less.

A Collaborative Playbook to Maximize Room Pickup Presented by Jeff Lukasak, Pse Event Housing; Mike Price, Greater Lansing Sports Authority; John St. Pierre, LEGACY Global Sports

Tuesday, April 28 ..................................3:15 p.m. - 4:15 p.m.

Intermediate

For DMOs, the success of an event is usually measured by room night production. Oftentimes however, the parties involved are not aligned in making sure this goal is met.

In this session you’ll hear insights from a DMO, an Event Organizer and a Housing Company on how to create an environment where responsibilities are clearly defined, and stakeholders are working in unison toward aligned goals. This collaborative playbook will give you the X’s and O’s you need to develop and execute an action plan aimed at maximizing room production.

BREAKOUT SESSIONS

EVENT MANAGEMENT TRACK

University Facility Partnerships: The Value of Community Partnerships Presented by Linda John, Visit Eau Claire and Mike Rindo, University of Wisconsin - Eau Claire

Wednesday, April 29.............................2:15 p.m. - 3:15 p.m.

Advanced

Access to facilities has been an issue for CVBs and Sports Commissions since the beginning. Often DMOs find themselves at the bottom of the hierarchy for facility usage, falling behind most every other user group, and turning away millions of dollars worth of business. In the spring of 2013, an effort was started by Visit Eau Claire to coordinate a facility partnership with the University of Wisconsin-Eau Claire for exclusive usage of guaranteed dates, within 36-month booking window. By identifying a way to make a facility partnership mutually beneficial for both organizations, an official agreement was signed in the fall of 2013.

In this session, participants will understand the steps it took to formulate the agreement and how Visit Eau Claire created the partnership with the university.

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FINANCIAL TRACK Room 201

Sponsored by

Funding and Public Private Partnership: Strategies to Expedite Facility Development in Your Community Presented by Dev Pathik, The Sports Facilities Management

Tuesday, April 28................................. 9:45 a.m. - 10:45 a.m.

Intermediate

Nearly every community has under-utilized assets and/or a desire for new venues to compete against those being developed across the United States. This fast-paced session will showcase proven strategies for funding new facility development with public private partnerships to expedite new facility development within a community.

This session is ideal for communities that have been in discussion about new sports tourism venues. Attendees will learn specific strategies and will be provided with proven examples that can be used to turn ideas about new facility developments into fully-funded operations. The speaker will also address key market factors such as demographic and drive time criteria, destination branding, use of existing facilities, and developing the political will needed to support infrastructure investment into sports tourism venues.

Using the NASC Economic Impact Calculator Presented by Dr. Patrick Rishe, President, Sportsimpacts & Director, Sports Business Program, Washington University in St. Louis

Tuesday, April 28 ..................................3:15 p.m. - 4:15 p.m.

Intermediate

Attendees will learn the concepts and language of Economic Impact Analysis, how to maximize the quality of data collected at events to gauge visitor spending, and how to properly implement data collected into the NASC Calculator to ensure accurate first approximations of Economic Impact.

The Game of Stay to Play Presented by Jeff Duncan, MeetingMax, Mike Chandler, Altitude Event Consulting LLC, John Casale, Triple Crown Sports, Shelli Fine, Reno-Sparks Convention and Visitors Authority, and Mike Guswiler, West Michigan Sports Commission

Wednesday, April 29.............................2:15 p.m. - 3:15 p.m.

Intermediate

What’s your experience with stay to play? Are you using it successfully? Have you attempted to implement stay to play, but have hit road blocks?

In this panel presentation, you’ll hear from event experts on the pitfalls and benefits of the stay to play model. This interactive panel discussion will offer several different view-points: A veteran third-party sports tournament organizer, a convention & event services manager; and a sports planner. At the end of this session, attendees will better understand how to successfully implement this growing event policy.

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LEADERSHIP TRACK Room 203

Sponsored by

We Turned a Loss into a Win! How to Make a Losing Bid into a Winning Strategy Presented by Linda Logan, Greater Columbus Sports Commission; Larry Needle, Philadelphia Sports Congress; and Tom Sadler, Arizona Sports and Tourism Authority Moderated by Dale Neuburger, TSE Consulting

Tuesday, April 28................................. 9:45 a.m. - 10:45 a.m.

Advanced High profile CEOs and entrepreneurs often say that they learned more from failure than success. We don’t routinely hear the same message from leaders within our industry.

The plain truth is this: every city has sought events that were awarded to other competing cities, and months of work are seemingly unrewarded. How have some cities rebounded from an unsuccessful bid, while others have unraveled?

This session brings together leaders from three highly successful sports commissions to tell their “failure to success” story and how they turned the “agony of defeat” into the “thrill of victory.” Participants will learn how Philadelphia, Columbus, and Phoenix used an unsuccessful bid effort as a springboard to staging events that would have been impossible without the lessons learned and relationships built in the previous bid effort. And, you can find inspiration from their stories and pathways to your own “failure to success” story.

Room 202

Sponsored by

BREAKOUT SESSIONS

SALES AND MARKETING TRACK

Sports Tourism 101

I Know How to Manage, But Do I Know How to Lead?

Presented by Mike Millay, Clancy’s Sports Properties

Tuesday, April 28 ..................................3:15 p.m. - 4:15 p.m.

Advanced

As the sports tourism industry continues to evolve, are Sports Commissions, CVBs or hybrid organizations and their leaders positioning the organizations for success? Whether it is a for-profit or non-profit company, there is critical framework and processes that contribute to a growth-oriented culture.

In this session, participants will hear from a 25-year industry expert who will talk from the position of a Sports Commission CEO, a Chairman of a Sports Commission Board, and as an executive of a Fortune 75 company. Participants will learn how to create organizational culture, keep board members engaged and provide tips on how to empower employees.

Appointed Leadership vs. Earned/Respected Leadership Presented by William LeMonnier, NCAA Football Official, Retired

Wednesday, April 29.............................2:15 p.m. - 3:15 p.m.

Intermediate

Whether you’re a referee or a CEO, leadership is an essential tool for success. This presentation will share examples on why true leaders are more successful than appointed leaders.

Why do teams follow some “leaders,” giving 200 percent loyalty and effort, yet other “leaders” find themselves alone.

In this session, a self-evaluation survey will be used to show how to let your staff evaluate you in a non-threatening environment and, then how you evaluate yourself, comparing it to your staff’s evaluation of your leadership skills.

Presented by Mike Price, Greater Lansing Sports Authority; Brian Ambuehl, Greensboro Convention Visitors Bureau; Matt Libber, Elite Tournaments

Tuesday, April 28................................. 9:45 a.m. - 10:45 a.m.

Beginner Veterans from the sports events industry will share insights into increasing Sports Tourism in your market. This session, designed for new professionals to the industry, will ensure participants learn general industry knowledge to be prepared for their one-on-one appointments. Session attendees will also have the opportunity to make new contacts with other first time attendees and the Mentoring Committee.

How to Set the Stage for Responsible Sport in Your City Presented by Shelley Villalobos and Kevin Phelan, Council for Responsible Sport

Tuesday, April 28 ..................................3:15 p.m. - 4:15 p.m.

Beginner Sporting events provide an optimal and unique setting to demonstrate objectives of environmental, social and economic responsibility, bringing together participants, fans, communities, sponsors, cities and even nations into one place. Delivery of these objectives has never been more critical to these stakeholders with city mandates, sustainability goals of National Governing Bodies, delivery (and protection) of brand value for sponsors and the engagement of communities.

In this session, participants will learn from Sports Commissions and cities that have already participated in Responsible Sport programs will provide in-audience “coaching” and facilitation to allow the sharing of best practices and to kick start conversations in smaller groups.

What’s Your Story?

Presented by Dr. Julie Manzullo, Neumann University

Wednesday, April 29.............................2:15 p.m. - 3:15 p.m.

Intermediate Storytelling is a powerful tool. It is fundamental to building relationships with your staff, partners, event owners, vendors, sponsors and clients. Effective leaders are skilled at harnessing the power of story tellings to their advantage when building lasting relationships.

In this session, participants will learn how to craft a compelling story that will stand out in a crowded marketplace, both for yourself, as well as your organization.

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Crafting an Impactful First Impression for Your Guests

GAME CHANGERS Sponsored by

Wednesday, April 29........................ 8:30 a.m. – 10:00 a.m.

Ballroom Modeled after TED Talks, Game Changers are an opportunity to present great ideas in 20 minutes or less. These short, powerful, and back-to-back presentations will touch on the industry’s hottest issues in a focused environment.

Presented by Eric Hansen, Hotel & Leisure Advisors

8:35 a.m. to 8:55 a.m.

As the front line, first impression of a sports event for a community, hoteliers occupy a special role in sports tourism and the relationship between the hotel and the athlete can make or break the event experience.

In this session, participants will learn best management practices for hoteliers who embrace the challenge of the sports group consumer. Attendees will take away a better understanding of the role that hotels play in the success of an event along with solid, impactful, practices that successful hotels use to keep sports groups coming back year after year.

What’s Your Zip Line?

Presented by Gary Alexander, Huddle Up Group, LLC

Continental Breakfast Ballroom CD Pre-function Sponsored by

8:55 a.m. - 9:15 a.m.

Every event needs its own “zip line!”

In this session, the history, concept and practical applications of the “zip line” principle will be presented, allowing attendees to understand a concept that will allow each community to create their own “zip line” to make their next event unique for the first time visitors or long-time attendees.

Developing Local Ambassadors Presented by John Gibbons, Rhode Island Sports Commission

9:15 a.m. - 9:35 a.m.

The Rhode Island Sports Commission, a division of the Providence Warwick CVB, engages numerous local ambassadors to assist them in the sales process for small and large meeting and sporting events. Local ambassadors include government officials, college coaches, athletic directors and numerous others.

In this session, participants will learn how to engage ambassadors into the sales process with identifying new events and meetings as prospects and how to win the business.

Are you Getting a Scamming or Screening?

Presented by Chris Goodman, SSCI

9:35 a.m. - 9:55 a.m.

The irrefutable fact is that regardless of the price you pay there is no “perfect” background check system, however the great news is in 2006 the field of parks, recreation, and conservation has established the industry standard for background checks.

There is a certain level of knowledge required to ensure that the agency is not being misled by less than honest background check vendors. Learn the right questions to ask to know if you are even close to meeting the expected standard for the industry.

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STEEPED IN A RICH

Sports Tradition THEN THEN

Sauteed In Butter

What Mobile has to offer on game day is rivaled only by what we have to offer after the game. Start with facilities for every sport from the world’s largest public tennis complex to the Senior Bowl at Ladd Peebles Stadium. Finish by catching an end-of-the-day sunset on the bay while dining at one of our many waterfront seafood restaurants. Visit our website for more information. GO ALL OUT. WE DO.

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Jeff Duncan

SPEAKERS Kurt Aichele Kurt Aichele has been Chief Operating Officer of fusesport, since 2013. Aichele is accountable for leading, managing, and providing oversight of fusesport’s global team ensuring operational scalability and organizational growth. He previously served as the CEO/ED for USA Fencing where he led the organization out of a downward spiral, affecting a $1.3MM turnaround over 18 months (on a $4MM budget) through the expansion of revenue streams, driving operational efficiencies, and installing expense control mechanisms. In addition to a number of entrepreneurial ventures and positions within the Olympic Sport family, Aichele serves as the Chairman of the YMCA Board in Colorado Springs as well as the Co-Chair of the Entrepreneurial sector Team for the Colorado Springs Regional Business Alliance.

Gary Alexander Gary K. Alexander is a Principal with the Huddle Up Group, LLC. The former Chairman of the NASC is an experienced event director, having worked for the United States Olympic Committee, USA Gymnastics and the Nashville Sports Council / Music City Bowl.

His most recent role was that of Executive Director for the 2014 NCAA Women’s Final Four.

Brian Ambuehl Brian Ambuehl is a 16 year veteran of the travel industry and 11 years dedicated to the Sports Market with the Greensboro CVB. A NASC member since 2004, Brian has served on the Symposium Site Selection, Meetings and Member Mentoring Committees, in addition to hosting the NASC Symposium in 2011.

Adam Andrasko Adam Andrasko is the manager of Training Sites and Community Partnerships for the USOC. His responsibilities include serving as the Community Olympic Development Program lead, Olympic Day manager and Multi-Sport Organization Council liaison. Adam received his Master’s Degree from Old Dominion University.

He played football and received a Bachelor’s Degree from Lock Haven University.

Jeff Duncan is the President of MeetingMax, the largest provider of online housing reservation technology in Canada. He oversees MeetingMax’s day-to-day operations and is responsible for the company’s rapid growth. MeetingMax provides Convention & Visitors Bureaus, event planners and organizations with a simple means to manage event booking rooms.

Shelli Fine Shelli Fine is the Director of Sports Development, overseeing all of the Reno Sparks Convention and Visitor’s Authority efforts in the sports industry. Fine joined the RSCVA in April of 2011, after working with John Ascuaga’s Nugget as their Special Events Manager. She has over 20 years of experience in the sports and events field, as well as marketing and public relations. She served as a senior management analyst with the City of Reno Redevelopment Agency overseeing a major redevelopment project. Fine was also previously with the RSCVA as the special events manager from 1993 to 2001 where she played an instrumental role in producing the company’s sporting event including the Reno Grand Prix SCCA Trans Am race, the Reno Tahoe Open PGA golf tournament, the Western Athletic Conference Basketball Championship, and Holiday Festival on Ice NBC television event.

Ian Fitzpatrick Ian is an experienced event professional having built a resume that contains a number of the highest profile mass participation community sports event in Australia, before taking on the challenge of VP Global Operations at fusesport. Throughout Ian’s career is a consistent pattern of impactful volunteer programs that are regarded as some of the strongest legacies of the events he has worked to deliver. Ian has experience in the not for profit, collegiate, community and commercial sports sectors with hands on experience in event delivery in Australia, New Zealand, United States and more.

John Furlong O.C. O.B.C. Many said it was a vision too far, urging him to set the goals at a more attainable level. John Furlong refused and through an exhaustive ten year journey went on to deliver, what have now been recognised by the IOC as, the most successful Winter Games ever. John has been described as a Sports Hero, Nation Builder and the Ultimate Crisis Manager. Known for his masterful storytelling and innovative leadership style, he continues to inspire, regaling audiences with the many remarkable and fascinating untold stories behind the leadership of the Games. Always a passionate ambassador for Canada, Furlong was honored to be awarded The Officer of The Order of Canada and Member of the Order of British Columbia, for his exceptional leadership of the Vancouver 2010 Olympic and Paralympic Winter Games, which changed our nation, galvanized Canadians from coast to coast and showcased Canada to the world. John now fulfills volunteer roles as Chairman of The Own the Podium program and Executive Chair of the Vancouver Whitecaps FC.

Ernie Butler Ernie Butler is the Director of Sports and Recreation for Paralyzed Veterans of America (PVA). PVA partners annually with Veterans Administration (VA) to co-host the National Veterans Wheelchair Games, the largest Wheelchair Sporting Event in the world. Partnering with the VA, a Local Organizing Committee and host PVA Chapter, we bring 600 wheelchair Athletes, their family members, staff, judges and venue coordinators together to create this 7 day event. Now in its 35th year, the event has grown to be one of the most significant partnerships of Federal Government /Private Non Profit Organizations in the country. He also a directs the Sports and Recreation programs for PVA and is a motivational speaker on the importance of Adaptive Sports and Recreation in the rehabilitation process helping to return catastrophically injured patients back to full active lives.

John Casale John Casale is a current employee of Triple Crown Sports and has been with the company for 20 years building and producing premium must attend sporting events. John presently manages the east coast baseball division as well as a staff in developing new baseball product and events.

Mike Chandler Chandler’s event career began as a volunteer with USA Volleyball, quickly leading to a full-time position with USA Volleyball National Office. For 13 years Chandler led all operations for the USA National Team tours, International Tournaments, and the USAV National Championship events. Presently he is the Founder and CEO of Altitude Event Consulting.

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John Gibbons, CSEE John Gibbons is the Executive Director of the Rhode Island Sports Commission. John’s past and current clients include the NCAA, Ironman, Competitor Group, United States Figure Skating Association, American Contract Bridge League, USA Gymnastics, National Federation of High Schools Association, US Youth Soccer and Athletic Championships. John has more than three decades of experience in the travel and hospitality industry. He is member of the board of directors of National Association of Sports Commissions and serves on their mentoring committee and is co-chair of the sports legacy committee. He is a graduate of the University of New Haven with a Bachelor’s Degree in Travel & Tourism Management and is a Certified Sports Event Executive.

David Gilbert David E. Gilbert is President and CEO of the Greater Cleveland Sports Commission. Since 2000, the Sports Commission has had significant success by attracting and creating more than 100 events to the Greater Cleveland area including the NCAA Women’s Final Four, National Senior Games, NBC Gravity Games, U.S. Figure Skating Championships, U.S. Gymnastics Championships, International Children’s Games, McDonald’s All-American High School Basketball Game and U.S. Olympic Trials Box-Offs.

These events have contributed to more than $300 million in local economic activity.

David has a BA in Marketing from Ohio State University and an MBA from Cleveland State University.

Chris Goodman is widely considered one of the nation’s leading experts in the field of volunteer background screening. SSCI is America’s #1 Choice in Parks and Recreation Background Screening, and Youth Sports Background Checks and has set the background checks standard which has been adopted and implemented by over 1,200 city and county parks and recreation agencies, countless youth sports organizations, and many of the National Governing Bodies of the United States Olympic Committee. Chris, a 2002 graduate of Georgia Tech with a Bachelor Degree in Business, is a key member of the Executive staff at SSCI and brings a unique and energetic perspective to the background screening profession.

You may recognize Chris from among the countless educational sessions at state parks and recreation conferences throughout the United States.

Mike Guswiler Mike has served over 24 years in the hospitality industry working for Hyatt Regency, Sheraton Hotels and other private and nonprofit organizations geared toward tourism. Mike is currently the President of the West Michigan Sports Commission, which he has led since their incorporation in 2007. Under Mike’s leadership, the West Michigan Sports Commission has more than tripled their annual budget and added two key operating arms in the State Games of Michigan and a new $7.8 million baseball/softball facility opening this year as the Art Van Sports Complex.

Dr. Julie Lanzillo Dr. Julie Lanzillo is currently an Assistant Professor of Sport & Entertainment Management at Neumann University in the Philadelphia suburb of Aston, Pennsylvania. Professionally she has been involved in sports marketing, event management and communications for over 25 years. She founded InfoSport, Inc. an international sports marketing agency focusing on the global professional soccer industry, which is the event rights holder to the InfoSport Pro Soccer Combine. She has also worked with organizations closely tied to NASCAR, Major League Baseball and the National Football League.

William LeMonnier William LeMonnier, a 20 year veteran of the Big Ten, currently serves as an ESPN “rules expert & analyst”. His experience consists of 18 bowl assignments, including the 2011 National Championship Game and serves as an officiating consultant to USA Football; International Federation of American Football (IFAF) officiating chairman; and Referee trainer for the Big Ten, MAC & Missouri Valley Conferences. William is the co-author of the NCAA football exam and more than 10 published articles on the best practices of officiating. William is the recipient of numerous awards & recognition including: NASO “Gold Whistle Award”, National Football Foundations’ “Outstanding Contributions to Amateur Football”, Liberty Bell Award, COA “Hall of Fame”, Mexico & Brazil’s “Recognition of Contributions to Officials & Coaches”, & All-American Football Foundations’“Butch Lambert Award”.

Eric Hansen AIA, ISHC Eric Hansen joined Hotel & Leisure Advisors, a Cleveland-based hospitality consulting firm, as its Director of Development Services in 2007. He is a graduate of the University of Cincinnati and is a licensed architect and a state certified general appraiser.

Eric provides market feasibility studies, appraisals, and impact studies for hotels, resorts, sports facilities, waterparks, golf courses, conference centers, and other hospitality and leisure properties. Eric is an advocate for all things tourism and serves on the board of the Ohio Travel Association as its Vice President. He has more than 20 years experience in the hospitality industry and enjoys traveling for his children’s sports events.

Lars Haue-Pedersen A trusted strategic counsellor to numerous international sports executives and organizations, Lars, who holds a Master of Sciences in Economics from Odense University, Denmark, is the Managing Director of TSE Consulting. Since founding TSE, he has distinguished himself as a master strategist and educator in the sports management field. He has helped build strategic management plans and international growth strategies for major international sports organizations, developed management training courses for sports organizations and event owners, and worked with national and regional governments on leveraging sports as an economic development engine. A respected academic expert on sports economics and management, Lars has lectured at numerous international universities across Europe. He is also a regular speaker at many international sports conferences, including SportAccord’s “City Forum,” the USOC’s “Olympic SportsLink” and international events conference “City Events.”

SPEAKERS

Chris Goodman

Matt Libber Matt Libber is the Vice President of Operations and Business Development. He has been onboard with Elite Tournaments since its inception, beginning in a part time capacity before joining full time in 2010. Matt was a three sport athlete at Archbishop Curley High School and played lacrosse at Western Maryland College (now McDaniel College). Matt later coached lacrosse at the high school level as well as several seasons of summer league club lacrosse. He has 13 years of experience as a soccer referee and was a referee assignor. Matt holds Bachelor’s Degrees in Political Science and History with a minor in Philosophy from Western Maryland College. Matt has a Certificate of Sports Administration from The George Washington University School of Business and attained the Certified Sports Event Executive designation from the National Association of Sports Commissions. Matt is currently working towards a Masters of Sports Industry Management from Georgetown University.

Shawn Johnson Gymnastics Olympic Gold Medalist West Des Moines, Iowa

Gen Howard Gen Howard is a native of Louisville, KY and received a BA from Western Kentucky University. Gen is the Senior Sports Manager for the Louisville Convention & Visitors Bureau and has been selling Louisville as a premier sports destination for five years.

Gen has helped grow sports tourism into one of the largest room night generators for the city. Gen is a recent graduate of the Ignite Leadership Louisville Program and is the Co-Chair of the NASC Sports Legacy Committee. In her spare time, Gen enjoys running, biking, gardening, and cheering on her two boys in sports.

Linda John Linda John is the Executive Director of Visit Eau Claire and the Eau Claire Area Sports Commission. She has held this position since 1993. She is a Past Board Chair of the Wisconsin Association of Convention and Visitors Bureaus, and served on the WI Governor’s Council on Tourism from 2002-2013. During her tenure on the Governor’s Tourism Council, she was the Chair for the WI Sports Marketing Committee and a member of the WI Leisure Marketing Committee. Prior to her tenure in Eau Claire, Linda worked for Convention and Visitors Bureaus in Minnesota for three years, following five years of employment with Walt Disney World Company in Orlando, FL.

Making Champions Every Day! Dan Gable

Lolo Jones

Wrestling Olympic Gold Medalist Waterloo, Iowa

Track and Field World Champion Des Moines, Iowa

Kurt Warner Football Super Bowl Champion Cedar Rapids, Iowa

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Linda Shetina Logan, CSEE Linda Shetina Logan has been executive director of the Greater Columbus Sports Commission since its inception in June 2002.

For five years prior, she was the director of sports marketing for the Greater Columbus Convention & Visitors Bureau (GCCVB) now doing business as Experience Columbus. Before joining the GCCVB, Logan was the director of sales and services at the Greater Columbus Convention Center. The Fairport Harbor, Ohio native has worked for the Kansas City Convention Center, the Big Eight Conference, the Kemper Arena and sports teams in Kansas City, Milwaukee and Cleveland. Linda has organized, staged and directed major events have including: NCAA Men’s Final Four, Presidential Debates, and the United Nation’s Summit on Trade. Linda is a graduate of Ohio University and on the advisory board of the Sports Administration and Facility Management Program. She also is the past national chair of the board of the National Association of Sports Commissions and currently serves on the boards of the AAA Ohio Auto Club, Thurber House, Columbus Recreation & Parks and the Fairport Harbor Tourism Council. She was awarded the Columbus YWCA’s 2013 Women of Achievement.

Jeff Lukasak Jeff Lukasak is President and Founder of PSE Event Housing. Jeff brings more than 12 years of experience in housing management for sports events. He actively leads PSE’s technology and customer service functions, and is responsible for overall business development. Jeff’s passion for sports and technology led him to found PSE in 2002 as a proprietary software solution.

Under Jeff’s leadership it has grown today into a full service event housing platform serving mid-size and large scale events.

Prior to founding PSE, Jeff played professional hockey and division I hockey at Western Michigan University. He has been a member of the National Association of Sports Commissions for six years.

Lars Lundov Lars Lundov has been CEO of Sport Event Denmark, a governmental based national sport event support organisation with the main objective of attracting and hosting major international sports events and congresses, from its beginnings.

With expertise and know-how, Sport Event Denmark offers Danish hosts advisory and agency services as well as vital financial support. During the last years more than 250 international sports events have been secured to Denmark including a wide range of World Championships, European Championships, World Cups and major international sports congresses, including the IOC Session & Olympic Congress 2009, the UCI World Road Championship 2011, the CEV European Volleyball Championship 2013, the LEN European Short Course Swimming Championships 2013, the IAAF World Half Marathon Championships 2014, the BWF World Badminton Championships 2014, the IIHF World Ice hockey Championship 2018 and the UEFA European Football Championship 2020.

With enthusiasm and commitment, Lars has lead the way for his team of employees all through the years. Lars’s main focus is on international relations within the international sports world / Olympic Movement and bidding for major international sports events. Through his wide, global network and because of the remarkable Danish results on the market for sports events, Lars is requested as a speaker at international conferences/congresses.

Alicia McConnell Alicia McConnell is currently the Director of Training Sites and Community Partnerships for the United States Olympic Committee. She oversees 17 Olympic and Paralympic Training Sites as well as 11 Community Olympic Development Programs.

Alicia has an extensive background as an elite athlete and coach, in sport program development and in program management.

After competing at University from 1981 through 1984 she played professionally on the Women’s International Squash Tour from 1986 through 1991. She was the National Junior Squash Coach from 1994-1998 and in 1998 moved to Colorado Springs to become the Manager of Athlete Development for the United States Olympic Committee. Alicia earned her BA from the University of Pennsylvania and serves as Board President of the Colorado Springs Convention and Visitors Bureau, Treasurer of the National Council for Youth Sports and member of the El Pomar Youth Sports Park and Pikes Peak Community Foundation Boards.

Mike Millay Mike Millay had a 19-year executive career at ESPN Wide World of Sports in areas of business development, marketing, sales and event management positioning EWWS as the pre-eminent sports complex in the world. Millay served as the executive director of the Greater New Orleans Sports Foundation for six and a half years and served as NASC chairman for two terms. Mike serves on the boards of the Central Florida Sports Commission, the DeVos Sports Business Management Program and the National Council of Youth Sports. He has also served on the SportsTravel Magazine Editorial Advisory Board since its launch.

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Larry Needle Larry Needle is executive director of the Philadelphia Sports Congress (PSC), a division of the Philadelphia Convention & Visitors Bureau (PCVB) which attracts major sporting events and conventions to the Philadelphia area. Larry’s primary role is to pursue bids for future sporting events and to facilitate their implementation in Philadelphia. PSC is also co-producer of the annual Army-Navy Game, a tradition held in Philadelphia for well over a century. Under Larry’s leadership, PSC, working in conjunction with the City, State, the region’s professional teams, universities and venues, has attracted many sporting events to Philadelphia including: the U.S. Olympic Trials for Gymnastics and Table Tennis, ESPN X Games, NBA All-Star Weekend, NCAA Women’s Final Four, Major League Baseball All-Star Weekend, U.S. Figure Skating Championships, World Dragon Boat Racing Championships, NCAA Men’s Lacrosse Championships, NCAA Frozen Four and NCAA Men’s Basketball East Regional, among others. In 2013, he had his first book published, Homecourt: The True Story of the Best Basketball Team You’ve Never Heard of (Temple University & New City Community Press), a children’s book about the South Philadelphia Hebrew Association (SPHAS) basketball team from the early 20th century and Red Klotz.

Dale Neuburger Dale Neuburger is Director of TSE Consulting, providing strategic services to sports commissions, CVBs, and national sports organizations. His sports career spans 40 years as Assistant Athletic Director of Indiana University, COO of USA Track & Field, President of Indiana Sports Corporation and, a variety of international and domestic aquatic sports leadership positions.

Ryan Ortiz Ryan Ortiz, who serves as USABA’s Assistant Executive Director for Development, began working with the organization in April 2004 after working as part of the development team in the University of New Mexico Athletic Department. Ortiz is responsible for working with the Executive Director and the Board of Directors to develop a comprehensive fundraising strategy which concentrates on expanding philanthropic support for the organization. This includes identifying, analyzing, cultivating and soliciting donors through personal outreach, direct mail, bequests, special events, foundations and publications. He also works with performance staff in order to plan and execute USABA’s many national and international events. Ortiz has served in support staff capacities with the U.S. Olympic Committee for the 2008 and 2012 Paralympic Games.

Dev Pathik Dev Pathik is a leading innovator in the community sports field.

For more than 20 years, Dev has influenced the fundamental financial aspects of youth and amateur sports marketplace, helping communities turn ideas into fully operational centers.

Under his leadership SFA|SFM have become global leaders in the planning, finance, and management of sports tourism and community sports special events venues. The companies have served a portfolio totaling more than $4 billion in planned/ operational centers around the world. In 2013/2014 the firms opened 1.5 million square feet of new indoor facilitiesand 600 acres of outdoor complexes. Today, SFA|SFM are impacting our society byproducing financeable projects. Last year alone, SFA|SFM client venues hosted more than 12 million visits.

Dave Patrone Dave has been in the industry since 1986. His career began in Cleveland at the Richfield Coliseum and then Gund Arena (now Quicken Loans Arena), he is currently the Director of Sales and Service for the Kentucky Exposition Center where he started as an Event Manager in April of 2000. His knowledge base includes venue sales/contracting & event operations across all market segments. During his time in the industry he has worked the 1998 NBA All-Star game, the 2007 National Senior Games, many USA Volleyball events, multi-court Eddie Ford and AAU Basketball, USA Fencing, The National Wheelchair Basketball Association and many others. Additionally, Dave works with Sports Trade Associations like the Archery Trade Association & National Rifle Association. The Kentucky Exposition Center is owned by the Kentucky State Fair Board which also owns and operates the Kentucky International Convention Center.

Monica Paul Serving as the Executive Director for the Dallas Sports Commission, Monica Paul plays an essential role in Dallas’ acquisition of sports competitions and events, including solicitation of Olympic, professional, collegiate and amateur sports, events and meetings. Paul liaised with the Super Bowl XLV Host Committee in 2011, served as Executive Director of the Dallas World Cup Bid Committee, served on the NBA All-Star 2010 Local Organizing Committee as well as the NCAA Men’s Final Four LOC in 2014 and the College Football Playoff LOC in 2014-15. Paul’s previous experience includes USA Volleyball, the National Senior Games, USA Taekwondo and the Junior Volleyball Association of Austin. She earned a Bachelor’s degree from UT Austin and a Master’s degree in Sports Administration from the University of Northern Colorado.

Kevin Phelan is a board member of the Council for Responsible Sport and President of Agon Partners, a strategic advisory practice working with organizations to develop and implement strategy and innovation in a sustainable context. Kevin has more than 25 years of executive leadership in sectors including Energy, Sustainability, Retail and Renewables. He was previously Chief Sales and Marketing Officer for BP America and SVP Olympic Mobility. Kevin has worked with major sporting organizations including London 2012 Olympic and Paralympic Games, US Olympic Committee, British Olympic Association, Warrior Games, Chicago Cubs, White Sox and Bears and New York Giants. He advises multiple events through the Council.

Mike Price, CSEE Mike Price is the Executive Director of the Greater Lansing Sports Authority (GLSA) and was integral in its creation. The GLSA is dedicated to raising the bar for superior sports development and marketing in the Lansing region and has been recognized by peers for their efforts; recipients of NASC Awards in Outstanding Web Presence, Outstanding Communication/ Advertising and in 2011 as Member of the Year. As one of the founding DMO’s for Pure Michigan Sports, Mike was instrumental in the creation of the initiative and currently has the pleasure of serving as the group’s coordinator. Mike is a Certified Sports Event Executive (CSEE) and is currently a member of the Member Mentoring Committee.

Mike Rindo Mike Rindo is the Assistant Chancellor for Facilities and University Relations at the University of Wisconsin-Eau Claire. He is responsible for all aspects of facilities planning and management, media relations, community and government relations, as well as all communications functions that support the mission of the university.

Don Schumacher, CSEE Don Schumacher, Executive Director, NASC - Don has been executive director of the NASC since 1994, and was executive director of the Greater Cincinnati Sports & Events Commission from 1989-1998. He also recently served four years on the board of directors of the U.S. Travel Association, and teaches the Sports Marketing elective in DMAI’s CDME Program. Don has spent more than thirty years managing sports facilities, bidding on and promoting sports events, conducting market and feasibility studies, and consulting with convention and visitors bureaus. In the last twenty years he has conducted at least 75 studies for sports travel industry clients. He was named one of “25 Influential People You Should Know” by Sports Events magazine.

SPEAKERS

Kevin Phelan

Christy Strong Simmons Christy Strong Simmons is the Director of Operations for USA Fencing. She has over 15 years of experience in sport and management including RFP development, event planning, contract negotiation and customer service.

John St. Pierre John St. Pierre attended the University of Southern Maine where he played College hockey and graduated with a degree in Accounting. Post college, John relocated to Chicago and began his business career as a General Manager with FirstService Franchise Corporation. In the late 90’s, John was an executive with a venture backed internet company and an E-Commerce Start up.

In 2003, John co-founded LEGACY Global Sports in Philadelphia, Pennsylvania. LEGACY Global Sports owns and manages over 60 global events and provides all the vertical market services surrounding the event logistics.

Mike Stevens Dr. Patrick Rishe Dr. Patrick Rishe is the Founder and CEO of Sportsimpacts, a national sports consulting firm which has conducted more than 80 economic impact studies, including two Super Bowls, three Final Fours, and a Ryder Cup. He created the economic impact calculator employed by the National Association of Sports Commissions, which serves more than 400 sports commissions and tourism agencies across America. Starting June 1, Dr. Rishe will be the Director of the Sports Business Program at Washington University in St. Louis, a Top 20 university nationally. Since 2010, Dr. Rishe has been a contributing OpEd columnist for Forbes. In related media works, his insights on topical sports business issues have appeared on various national media outlets such as CNBC, Bloomberg TV, CNN, Fox Business, New York Times, USA Today, Wall Street Journal, L.A. Times, ESPN Radio, Fox Sports Radio, and NPR.

Tom Sadler Tom Sadler joined the Arizona Sports and Tourism Authority as President and CEO in June of 2008. AZSTA’s mission is to enhance our economy and our community’s quality of life through the development of professional and amateur sports facilities, the attraction of entertainment, sporting, and business events, and through tourism promotion.

Mike Stevens is a co-­‐founder of Founders Brewing Company and serves as the company’s CEO. Founders has made its distinctive mark on the craft beer community by brewing complex, in-­‐your-­‐ face ales, with huge aromatics and tons of flavor. It is one of the fastest-­‐growing craft breweries in the nation, currently ranking among the top 30th largest craft breweries in the United States as of 2012. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival, and its beers are often rated among the best in the world by RateBeer and BeerAdvocate users.

Dave Tostenrude Dave has been with the Department of Veteran Affairs since 1990.

He began his career as a Recreation Therapist on the Spinal Cord Injury Unit at VA Puget Sound Health Care System in Seattle, WA. He specializes in developing sports and recreation opportunities for Veterans with Spinal Cord Injury and other physical disabilities as a tool to enhance the rehabilitation process and improve their independence. Over the years, Dave has served in various leadership positions in the VA. In 2012, he accepted the position as Director, National Veterans Wheelchair Games. He is now leading the world’s largest annual wheelchair sports program that the Department of Veteran Affairs co-presents with the Paralyzed Veterans of America. Dave lives with his wife and family in Seattle, WA. When he’s not at work, he loves to cook, golf, bike, and enjoy the Pacific Northwest.

The majority of his professional career was spent as a Division I Collegiate Athletics Administrator (20 years at Arizona State University and 3 years at University of Hawaii).

He holds a Bachelor of Science degree from Aquinas College in Grand Rapids, Michigan and a Masters in Public Administration from Arizona Sports University.

Randy Schubert Randy Schubert has been the Executive Director of the National Wheelchair Basketball Association for the past three years.

Randy received his degree from the University of Illinois, Champaign-Urbana. Randy brings more than 30 years of senior management experience in the nonprofit sports sector at the local, state, national and international levels to the NWBA. He is nationally recognized in the Special Olympics Movement as an effective and outstanding organizational change facilitator and has a proven success record of board building, volunteer management, strategic planning, financial analysis, and fundraising planning and implementation. Randy has helped raise millions of dollars through grants, individual giving, sponsorships, direct marketing and special events. Prior to joining the NWBA, Randy spent five years as owner and lead consultant at Schubert and Associates Consulting and seven years as Director of Organizational Development, Special Olympics North America.

Shelley Villaloboso Shelley Villalobosó has focused on helping sports events reduce their environmental footprints and amplify their positive social impacts for five years. Through projects and program development with the University of Oregon Dept. of Athletics, the City of Eugene and in her current role as Director of Certification with the Council for Responsible Sport, she identifies barriers to success, creates plans to address them, and collaborates to develop tools and resources that make doing the right things easier to do. Shelley received her B.A. in Communications from the University of Oregon, where she also completed a graduate certificate in ‘Leadership in Sustainability’.

Stacey Watson Stacey Watson is Senior Director of Retail Development and HDCX (Harley-Davidson Customer Experience) Services at Harley-Davidson Motor Company. In this role, Stacey leads the global development of strategy, processes, tools and actions to deliver great customer experiences that are authentically and unmistakably Harley-Davidson. Responsibilities include Customer Relationship Management, eCommerce, Customer Contact Centers, Retail Environment, Technical Service & Warranty, Dealer Management Systems and Harley-Davidson University.

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Sponsored by

Benefiting

With your help, we raised $14,000 for Oklahoma Cleats for Kids in 2014.

Help us make another significant contribution this year by making a donation to the 2015 Sports Legacy Fund.

This year’s proceeds benefit the Running Rebels Community Organization.

Since 1980, the Running Rebels Community Organization has been dedicated to developing Milwaukee’s youth mentally, physically, and spiritually. By offering youth programs that focus on education and recreational activities, Running Rebels provides Milwaukee’s youth with positive alternatives to gangs and substance abuse.

“We are proud to be working with the Running Rebels on this important community project,” said Don Schumacher, CSEE, executive director of the NASC. “They play an important role in the development of youth in the Milwaukee area and we are excited to be a small part of their community outreach.”

The NASC Sports Legacy Committee organizes fundraisers, including its annual silent auction and raffle, to support the NASC Sports Legacy Fun Endowment and selected beneficiary in the host city of the NASC Symposium.

The Running Rebels Community Organization will use proceeds from the NASC Sports Legacy Fund donation to expand its basketball fundamentals program. The donation will enable more youth to be served and offset operating expenses for the program including: gym rental and referee fees, equipment, transportation, training for older youth to become certified referees, and healthy snacks.

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Raffle and Silent Auction Purchase Raffle Tickets • 5 for $20 • Available at Registration, in the NASC Lounge, or from an NASC Sports Legacy Committee member (wearing a red ribbon on name badge) Bid on Silent Auction Items • During NASC Sports Marketplace Hours Find a complete list of raffle and auction items at Registration or browse items during NASC Sports Marketplace hours on Tuesday and Wednesday.

How you can help 1) Purchase an “old-fashioned” at the Hyatt Regency or Hilton Milwaukee lobby bar any time during the week of the Symposium, or during Happy Hour in the NASC Sports Marketplace 2) Bid on silent auction items 3) Purchase raffle tickets (5 for $20)

NASC Sports Legacy Fund Community Service Project Monday, April 27................. 6:30 a.m. - 10:30 a.m.

Cost: Free The NASC Sports Legacy Committee will be launching a new community service project at the 2015 NASC Sports Event Symposium in Milwaukee, WI. In addition to providing the 2015 beneficiary with a cash donation, this hands-on community project is a way for sports tourism professionals to give back to the host city of the annual Symposium and leave a lasting impact in the cities we visit.

Schedule

6:30 a.m.: Grab and go breakfast at Hilton Milwaukee and Hyatt Regency 7:00 a.m.: Departure from both hotels 7:15 a.m. – 10:15 a.m.: Volunteer for needed tasks at Washington Park 10:30 a.m.: Arrival back to hotels

Sporting events are measured in points, goals, runs, wins and losses.

They’re also measured in memories.

In Wisconsin, our sports destinations are dedicated to helping you create experiences worthy of reminiscing for years to come. Become an all-star that everyone looks up to and get the ball rolling at sportswisconsin.com.

BE THE SPORTS PLANNER EVERYBODY LOOKS UP TO. 29

Sponsored by

EVENTS

Welcome Reception Sponsored by

First Time Attendee Reception

Block Party. Bikes. Burgers. Beers.

Monday, April 27........................................5:00pm - 6:30pm Empire Ballroom - Hilton Milwaukee

Kickstart your evening at the iconic Harley-Davidson® Museum, sponsored by our host city VISIT Milwaukee.

Jump right into all the networking activities the Symposium has to offer at the First Time Attendee Reception. During the reception, you will have the opportunity to meet and greet the NASC board of directors, staff, and mentoring committee members. Enjoy a beverage and make a new friend (or several!) before continuing an evening of networking. Former first time attendees often say their closest industry friends are those who they met the first time attending the Symposium.

The Museum is everything you’d expect from a place dedicated to the legendary brand. It’s the best of American design and culture – seasoned with freedom and rebellion, showcased in a landmark building.

*This event is open to first time attendees only. You must indicate that you are a first time attendee when you register. If you are a first time attendee and not sure if you included this when you registered, let a Mentoring Committee member know at the check-in desk at the reception.

Sponsored by

EXTRA INNINGS Bourbon, Bluegrass, and Belles Monday, April 27.................................8:00 p.m. - 10:00 p.m.

Empire Ballroom - Hilton-Milwaukee Saunter on over to the Hilton to join TEAM Kentucky for an evening of bourbon-sippin’, courtesy of Hilton Worldwide Sports Sales, and bluegrass music from Milwaukee’s own Whiskey Belles.

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Tuesday, April 28...................................7:00 p.m. - 9:00 p.m.

Harley-Davidson® Museum

Interior spaces nod to Harley-Davidson’s industrial heritage and its design legacy, right down to the doodles in every room

by Motor Company Chief Stylist Willie G. Davidson. Greenly lush outdoor spaces bounded by downtown Milwaukee and the Menomonee Valley seamlessly extends the Museum experience beyond its walls.

Fill your tank with with fare that will consist of all-American classics inspired by the open road with a nod to our Milwaukee hosts, so rev up your appetite!

Indoor and outdoor activities include: • Special performance from local artist Bella Cain, a high-energy Top 40 country/pop group that delivers a non-stop and explosive performance to every show • Museum tours • Monster trike races • Life-sized Jenga • Bean bag toss • Life-sized operation • Spin 360 video booth • Temporary Tattoos • Jump Start – close-toed shoes required • Beer tastings – sponsored by Lake Front Brewery

EXTRA INNINGS Table Tennis, Tap Beers, and Tastings (bourbon, of course)

Sponsored by

Tuesday, April 28..................................9:00 p.m. – Midnight Evolution Gastro Pong After Welcome Reception, take the transportation, sponsored

by Rocky Top Sports World and Myrtle Beach Sports Center, to Evolution Gastro Pong. Located in downtown Milwaukee’s trendy yet historic Third Ward, EVO sports 12 top-quality table-tennis courts on cushioned Olympic-competition flooring, plus a 13th stadium-like center court.

Play in the Team Kentucky ping pong tournament, throw darts, and horse around on the dance floor to today’s Top 40! To sign up for the ping pong tournament, be sure to stop by the Team Kentucky booth during NASC Sports Marketplace hours on Tuesday.

We’ll have plenty of Kentucky bourbon on-hand in addition to a wide selection of beers on tap.

EVENTS

Sponsored by

Afternoon Break Wednesday, April 29.............................3:00 p.m. - 4:00 p.m.

Main Lobby Need a pick-me-up? Stop by the afternoon break to get you through the rest of the day. Coffee, tea, kringles, and whole fruit will be served. Or you can make your own energy mix.

Sponsored by

Happy Hour in the Sports Marketplace

playtennessee.com

Wednesday, April 29 ........................... 5:30 p.m. – 6:30 p.m.

NASC Sports Marketplace As you finish up your afternoon appointments, plan to stick around for Happy Hour in the NASC Sports Marketplace, sponsored by Play Tennessee. Now is your last chance to bid on NASC Sports Legacy Fund silent auction items and purchase your raffle tickets for a chance to win a variety of prizes. A hosted bar featuring seasonal Leinekugel beers and tasty hors d’oeuvres will help you kick-off your open evening of exploring all that Milwaukee has to offer.

EXTRA INNINGS Moonshine, Music, and Mingling

Sponsored by

Wednesday, April 29.......................... 9:00 p.m. to Midnight Ugly’s After your open evening, stop by Ugly’s, a unique three-story restaurant and nightclub that offers something for everyone.

On the first floor discover America’s best moonshine sponsored by the coolest little city, Greenville, SC! Make your own music with in-house karaoke located on the second floor if that’s more your speed.

Or, if you’re ready to unwind from a busy few days, relax on the rooftop patio as you mingle with your clients and industry friends.

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NASC SPORTS MARKETPLACE

Event Owner Snack Cart Sponsored by

Exhibit Hall A

The NASC Sports Marketplace is the longest-running reverse tradeshow in the sports tourism industry, designed for destinations and event owners to cultivate meaningful relationships and produce measurable ROI for their organization.

Educational opportunities and other activities are not scheduled during Marketplace hours, so exhibitors have the undivided attention of attendees. Event Owners and Vendors are exhibitors; destinations are attendees.

NASC SPORTS MARKETPLACE HOURS All functions will be held at the Wisconsin Convention Center.

Monday, April 27th 8:30am - 7:00pm - Booth Set Up (Exhibitors Only)

Tuesday, April 28th 11:15am - 12:45pm - Individual Appointments 4:30pm - 6:00pm - Group Appointments

Wednesday, April 29th 10:15am - 11:45am - Individual Appointments 4:00pm - 5:30pm - Group Appointments 5:30 p.m. – 6:30 p.m. – Happy Hour in the NASC Sports Marketplace

Thursday, April 30th 9:00am - 10:30am - Individual Appointments 10:30am - 2:00pm - Booth Tear Down (Exhibitors Only)

Sponsored by

MAASA Meet-Ups Meet up with industry colleagues between appointments during NASC Sports Marketplace hours. Comfortable seating areas, sponsored

by MAASA, will be available in designated areas around the Exhibit Hall. Attendees can enter for a chance to win a FREE Weekend Getaway to Ocean City, MD at each MAASA Meet-Up.

Aisle Signage Sponsored by

Countdown Clock Sponsored by

Happy Hour Sponsored by

playtennessee.com

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Organization Name Booth #

Organization Name Booth #

3 Disciplines 556 360 Sports All American Bowl 152 A.G.A. Nation 157 Adrenaline Lacrosse 402 Aloha Tournaments, LLC 211 Amateur Athletic Union of the United States 509 Amateur Softball Association / USA Softball 302 American Bass Anglers Inc. 319 American Junior Golf Association 454 AmericInn Hotel & Suites 215 Asian Basketball Championships of North America 106 Associated Premium Corporation 436 Association of Chief Executives for Sports 218 Athletx 356 B.A.S.S. 555 Best Western International, Inc. 251 Can-Am Police-Fire Games Federation 344 Collinson Media & Events 143 Competitor Group Inc 239 Corporate Games & Events UK LTD. 557 Crappie USA 400 Crown Awards 110 Cvent, Inc. 159 Department of Veterans Affairs; National Veterans Wheelchair Games 303 Diamond 9 Events 200 Divas Half Marathon & 5K/ Continental Event & Sports Mgnt.

452 Drishti Fest 530 Elite Tournaments 405 EVP Pro Beach Volleyball Tour 101 ExcitingEvents, Inc. 340 Experient Sports 138 Families On! Challenge 206 Fishers of Men National Tournament Trail 444 FLW, LLC 355 Foley Sports Tourism Complex 140 Fusesport, Inc. 538 Game Day USA 541 Georgia Sports 235 GET Sports Travel 459 Global JBS 520 Golden Gloves of America 500 Group Housing 314 GWN Dragon Boat 559 Harley Owners Group 519 HBC Event Travel Services 305 Hilton Worldwide - Sports Sales 412 Hoganlax.com 149 InfoSport, Inc. 108 Innovations Consulting 506 International Senior Softball Association 456 International Softball Federation 150 J&J Exhibitors Service, Inc. 107 Johnson Consulting, Inc. 345

Junior Sports Association Inc. 453 K & K Insurance Group, Inc. 549 Killer ‘B’ Promotions 411 Laxpalooza Lacrosse Tournaments, LLC 348 LPGA Symetra Tour 141 Major League Triathlon 112 Meetingmax 220 Motel 6 Nationwide 113 NASC Strategic Consulting Services 533 National Association of Intercollegiate Athletics 522 National Association of Sports Commissions 426 National Beep Baseball Association 550 National Collegiate Roller Hockey Association 526 National Congress of State Games 321 National Federation of State High School Associations 300 National Junior College Athletic Association 551 National Junior Prospects Hockey League 553 National Pastime Athletics 254 National Select 7on7 Championships 455 National Senior Games Association 341 National Soccer Events/T3 410 National Travel Systems 241 National Wheelchair Basketball Association 131 NIRSA 448 NUC Sports 310 NXT Sports, LLC 508 OneHockey 147 Orienteering USA 237 Paralyzed Veterans of America 301 Plasticard Locktech International 133 Pro Watercross Tour 103 Professional Disc Golf Association 155 Pse Tournament & Event Housing 354 Red Frog Events 119 Red Roof Inn 552 REV3 Adventure 255 Senior Softball - USA 125 Short’s Travel Management 158 SiteSearch LLC 512 SnapSports 207 Soccer By Design 201 Soccer United Marketing/Major League Soccer 554 Spartan Race 253 Sports Destination Management 449 Sports Illinois 221 SportsEvents Media Group 318 Sportsimpacts (Economic Impact/Market Research Services) 137 SportsTravel Magazine 334 SSCI 148 STR, Inc. 501 Strider Sports 535

Sugar Bert Boxing Promotions Paul Murphy Title Belt Championship 518 Team IP 123 TEAM Kentucky 419 TEAM Maryland 435 Team Travel Source 102 TEAMINN LLC. 129 The Biggest Loser Run/Walk 338 The Color Run 542 The Sports Facilities Advisory/The Sports Facilities Management 134 Tough Mudder LLC 154 Transplant Games of America 539 Traveling Teams 120 Trilogy Lacrosse 438 Triple Crown Sports 443 Trophy Suites 528 TSE Consulting -- North America 440 U.S. Quidditch Association 545 United States Adult Soccer Association 153 United States Australian Football League 104 United States Dog Agility Association, Inc./ World Cynosport Ltd. 516 United States Flag & Touch Football League 548 United States Olympians & Paralympians Association 244 United States Olympic Committee 240 US Association of Blind Athletes 507 US Figure Skating 439 US Lacrosse 109 US Speedskating 514 USA Badminton 135 USA Baseball 413 USA BMX 213 USA Boxing, Inc. 219 USA Curling 136 USA Cycling 401 USA Fencing 249 USA Field Hockey 505 USA Football 504 USA Gymnastics 409 USA Racquetball 352 USA Ultimate 118 USA Volleyball 406 USA Water Polo 245 USA Weightlifting 100 USA Wrestling 503 USRowing 312 VISIT Milwaukee 418 Waupaca Boatride Volleyball, LLC 458 West Michigan Sports Commission/ Michigan Sports 432 Women’s Flat Track Derby Association 408 WSL (World Sports League) 532

NASC SPORTS MARKETPLACE

Organization Name Booth #

New in 2015 - Group Appointments We are now offering the option for destinations to participate in group appointments in addition to one-on-one appointments. Both NASC Sports Marketplace afternoon sessions (Tuesday, April 28, 4:30pm – 6pm and Wednesday, April 29, 4:00pm – 5:30pm) are reserved for group appointments.

Exhibitors (event owners and vendors) will meet with up to four (4) individuals per time slot.

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SPONSOR EXHIBITORS Associated Premium Corporation Booth #436

Associated Premium Corporation is committed to conducting its business affairs in a socially responsible and ethical manner; we are committed in providing our customers with products that meet and exceed their expectations representative of their events and in guidance with any sponsor requirements, on spec, on time, on budget.

Georgia Sports SPORTS Booth #235

Sports Illinois Booth #221

Meetingmax Booth #220

SportsEvents Media Group Booth #318

Georgia Sports is “A State of Play.” We are a volunteer marketing collaborative among several sports-friendly communities, which offer a full menu of management services to the event owner. Each our destinations are uniquely qualified to host your next sporting event. Like us on Facebook.com/ GeorgiaSports

Sports Illinois is a niche committee of the Illinois Council of Convention & Visitor Bureaus and works closely with the Illinois Office of Tourism, focusing on promoting overnight sports events through direct marketing, education programs and networking activities, therefore creating a significant economic impact and enhancing opportunities for all in sports.

FOLEY

Sports Tourism C

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Foley Sports Tourism Complex Booth #140

Available in 2016, the newest state-the-art sports tourism destination will be located in Foley, Alabama.

Park your car and walk from your hotel to your game.

Hungry? Meals are in walking distance. Shopping?

It’s right here, too. Did we mention we are located seven miles from Alabama’s white sand beaches?

Find out more about our plan to push tournament information straight to your phone at our marketplace booth.

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Building better events globally through awesome reservation technology and ridiculously remarkable support.

Plasticard Locktech International Booth #133

PLI will become the most recognized name in specialty printing. Our name will be synonymous with innovation, quality, dependability and service.

We will provide: To Our Customers, a company that anticipates their needs and exceeds their expectations. To our Employees, a company that provides the opportunity for personal growth along with professional success. To Our Shareholders, a company that experiences continued, profitable growth.

SportsEvents Media Group, producers of SportsEvents magazine, www.sportseventsmagazine. com and S.P.O.R.T.S. “ The Relationship Conference, is the leading resource for sports event planners to help them be more effective, informed and successful with their events and competitions. Each of SportsEvents media platforms offers facts, expert advice, tools, how-to’s and more on topics that sports event planners need to know to produce top-notch sporting events and competitions.

3/17/15 3:57 PM

SportsTravel Magazine Booth #334

TEAM Maryland Booth #435

Traveling Teams Booth #120

Team IP Booth #123

The Sports Facilities Advisory/The Sports Facilities Management Booth #134

VISIT Milwaukee Booth #418

Now in its 19th year, SportsTravel was the first magazine to identify and serve the sports-related travel and event industry. Our mission is to serve as a vital communications link between destinations, venues, hotels, suppliers and the key decision makers responsible for managing and producing sporting events and sports-related meetings.

Launched in the fall of 2010, TEAM Maryland is a statewide initiative designed to collectively market TEAM MARYLAND Maryland to the entire sports industry by creating a synergistic approach to the way we market ALL of Maryland as a sports destination. Currently sixteen counties have joined the program through their CVB or Tourism Office.

TEAM MARYLAND

Honor God, Develop People, Strive for Excellence, Make a Profit

SFA|SFM is a proud supporter of NASC. Since 2003, SFA|SFM have dramatically improved the health and economic vitality of communities around the world.

We do this by planning, funding, and managing sports tourism and recreation facilities. In 2015 we will host more than 16 Million visits! Learn more at www. sportadvisory.com

TEAM Kentucky Booth #419

TEAM Kentucky is a partnership of communities and facilities representing the perfect combination of tournament-class venues and world-class hospitality.

Home of the Kentucky Derby, Louisville Slugger, bourbon and the bluegrass, Kentucky offers a variety of options to meet your needs, all within a day’s drive of nearly 2/3 of the U.S. population.

Traveling Teams is committed to being the standard bearer for service, value, and technology in the youth sports travel industry. We fully partner with teams, hotels, event holders, CVB’s, (Convention and Visitors Bureau’s), and sports commissions to streamline and improve the room booking process. We will exceed customer expectations by treating each event like it is our very own.

NASC SPORTS MARKETPLACE

TEAM MARYLAND

Milwaukee is thrilled to welcome a record number of attendees to the 2015 NASC Sports Event Symposium this April. Check out our impressive line-up of sports facilities and explore all the new attractions, exciting restaurants, nightlife and neighborhoods. You’ll find fun and value in easy, walkable Milwaukee!

West Michigan Sports Commission/ Michigan Sports Booth #432

The West Michigan Sports Commission, Michigan Sports and Grand Rapids community partners look forward to hosting all of you in 2016 at the 24th Annual NASC Sports Event Symposium. Enjoy your time in Milwaukee and get ready to visit ‘Beer City USA’ next year April 3-7, 2016!

Members Attending Symposium

TEAM MARYLAND

Denise Bosmans Anne Arundel

Alexis Cummins Balitmore City

Cindy Cantor Cecil

Tim Morgan Charles

Sarah Kurtanich Howard

Karin Aaron

Montgomery

Donna Abbott

Ocean City

Carl Smith

Prince George’s

Elle Marks

Wicomico

Paige Hurley Worcester

Terry Hasseltine & Ashley Harper Cottrell Maryland Sports

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VENDOR EXHIBITORS AmericInn Hotel & Suites Booth #215

Celebrate your win at AmericInn! Won or lose, after a busy day with the team, there’s no better place to stay and no better value than AmericInn. While staying at AmericInn for your sporting event, enjoy our many amenities: Free, hot home-style breakfast, free Wi-Fi, and a swimming pool.

Best Western International, Inc. Booth #251

Best Western International, Inc. has more than 4,000 hotels in over 100 countries and territories worldwide. Each of our hotels are independently owned -- which means there’s always someone there who cares and rewards you for your loyalty.

Collinson Media & Events Booth #143

Inspired by the enduring magic and importance of sports, our ambition is to challenge the status quo and establish sports tourism resources that are recognizable for their creativity, value, and strategic impact. We strive to build long-term relationships based on results, respect, and mutual trust.

Crown Awards Booth #110

As the nationwide leader in the awards & trophy industry and more than 35 years of experience -Crown Awards offers the largest selection of sports and corporate awards. Crown Awards’ Exclusive Trophies, Medals, Crystals, Acrylics, Lapel Pins and Custom Awards are a great way to brand and advertise your event. Crown Awards is here to provide you with the highest quality of awards at the lowest prices available. We are the designer, manufacturer, engraver and fulfillment center -which means you buy direct and save. Order online at www.CrownAwards.com or to speak to an Awards Specialist today at 800-227-1557.

Cvent, Inc. Booth #159

As America’s Top Amateur Sports Travel Provider, GET Travel Sports prides ourselves on offering Individuals, Teams, & Tournaments/Event Directors a full array of travel-related programs including: Top Quality Travel Services Tournament/Event Travel Marketing and Social Media Resources Tournament/Event Travel Sales Resources On-Site Staff

Global JBS Booth #520

Global JBS provides event planning, online registration and housing services for Sporting Events and Organizations throughout the country. JBS has over 30-years experience and expertise to assist event owners plan local events, city wide events and handle all the necessary arrangements for International teams traveling to the US.

Group Housing Booth #214

GroupHousing helps with every aspect of lodging and facility planning. We ensure your attendees pay the lowest hotel rate possible, while you maximize the benefits of large group bookings.

HBC Event Travel Services Booth #305

For over 20 years HBC Event Services has specialized in providing the latest in technology with outstanding customer service and hospitality to provide the best possible housing experience for teams, athletes, participants, attendees, clients, host organization and our hotel partners from start to finish!

Hilton Worldwide - Sports Sales Booth #412

To be the FIRST choice hotel when teams travel.

Innovations Consulting Booth #506

Cvent (NYSE: CVT) is a leader in cloud-based event management solutions, mobile apps, web-based software for meeting site selection, online event registration, e-mail marketing, and web surveys, and helps over 10,000 clients in 90 countries manage hundreds of thousands of events, ticketing, surveys and e-mail campaigns.

Innovations Consulting provides a unique vision for the sports event industry including production of several conferences including the US Sports Congress and connecting our partners including Rights Holders, Sports Commissions and Industry

ExcitingEvents, Inc. Booth #340

J&J Exhibitors Service supports high-profile, major sporting events across the country by offering comprehensive services from start to finish including effective floor plan design, quality production equipment, labor and labor management, creative sponsorship offerings, signage and displays, on-time freight transportation and warehousing, and overall event production management. A trusted resource for associations, sports commissions, convention and visitor bureaus and sports event owners for over ninety years. Our promise is to deliver quality equipment and services and exceptional event management. A family-owned and woman-certified business centrally located in Chicago since 1920.

We pledge to consistently provide unsurpassed, quality equipment and services while working diligently to control costs. To deliver this equipment and these services professionally, with individual pride, integrity and company spirit. To work together as a team to ensure that our performance exceeds expectations.

Exciting Events provides audio, video, lighting, décor and special effects for corporate parties and presentations, for non-profit galas, walks, runs and rides, and for sporting events like DJs for games or special effects during time-outs. Let us help you create an amazing event that exceeds your expectations, and “wows” your guests.

Experient Sports Booth #138

Experient Sports perfects the sport event experience that inspire event organizers to achieve extraordinary results through the multiple services we offer; hotel room block management, housing, registration and event planning. Experient Sport’s core competency is delivering complete event experiences for athletes, sponsors and stakeholders.

Fusesport, Inc. Booth #538

Deliver the world’s most powerful online software solution and service that drives growth and reduces administration for major sporting events, federations and local organizations.

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GET Sports Travel Booth #459

J&J Exhibitors Service, Inc. Booth #107

Johnson Consulting, Inc. Booth #345

Johnson Consulting is nationally recognized for its market feasibility research and expertise for amateur/recreational sports facilities, sports tourism strategies and mixed-use real estate development consulting. We have extensive experience in analyzing all aspects of facilities, including strategies for financing, public-private partnerships, operational projections, increasing visitation and understanding economic development impacts.

K & K Insurance Group, Inc. Booth #549

For 60 years, K&K Insurance has been recognized as the leading provider of Sports, Leisure and Entertainment insurance products. As one of the largest Managing General Underwriters in the United States, we perform a variety of traditional insurance company functions on behalf of the insurance companies we represent. Our knowledge of the industries we serve is the core of K&K’s success.

Decades of experience provide us with an in-depth perspective of the unique issues specific to the markets we serve. Through active involvement in industry associations, trade organizations, events, conventions and meetings, our staff stays abreast of current issues and trends.

Motel 6 Nationwide Booth #113

Motel 6 is the ideal fit for the budget-minded sports traveler. With more than 1,100 locations in the U.S. and Canada, Motel 6 offers clean, comfortable rooms at the lowest price of any national chain. Standard amenities include free morning coffee, Wi-Fi*, expanded cable, free local calls, kids stay free, and pets are welcome. Most locations offer guest laundry facilities and a swimming pool. *Fee may apply.

NASC Strategic Consulting Services Booth #533

To assist members in their efforts to become or retain their ability to compete in the industry.

National Association of Sports Commissions Booth #426

The NASC provides an outlet for communication among sports commissions, CVB’s, event rights holders and suppliers to the sports event industry. This increases access to sports event information, awareness of issues within the industry, advancement of sporting events and value of organizations in their own community and the sports industry.

National Travel Systems Booth #241

NTS is the official travel provider for clients such as USA Gymnastics, USA Track and Field and BASS Master Classic. NTS handles all aspects of the event from RFPs to collection of rebates. Complimentary to our clients, our sister company, UVID, produces high quality, 4K video highlighting events host cities / hotels.

Pse Tournament & Event Housing Booth #354

PSE provides housing services for Sports Tournaments, Events, CVB’s & Sports Commissions.

Our clients consist of the AAU Junior Olympic Games, Brine Lacrosse National Classic, USA Swimming and the PGA to name a few. What are Pse’s strengths? Current technology and modern design: Pse provides attendees with “decisionuseful” content and a booking experience that is intuitive and simple. Event organizers, CVB’s and Sports Commissions are provided with login access to real-time housing reports making it easy to keep track of housing data. Plus, Pse pays all rebates in 2 weeks or less. Check out our video at http://vimeo. com/63929740 to learn more.

Red Roof Inn Booth #552

Red Roof is a leader in economy lodging with over 360 properties nationally, serving millions of guests each year. Red Roof is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More WOW to Your Stay!™”

To enhance the experience of getting there, being there, and coming home.

SiteSearch LLC Booth #512

SiteSearch is a full service housing company which provides complete housing services to the sports industry. Our housing system offers real time availability and allows for both individual and group blocks to be booked quickly and efficiently.

Though we have a state of the art system we still believe in becoming an integral member of the event team, being hands on, personable and accessible, communicating with all parties on a regular basis, and building lasting relationships with our clients.

SnapSports Booth #207

Enhancing our customer’s organizations by bringing to market the safest, most advanced modular flooring systems in the world. Suppliers. Ask us how we can assist you in meeting your marketing objectives.

Sports Destination Management Booth #449

Sports Destination Management is written exclusively for sports event managers and tournament directors with a focus on important issues affecting event management and location decisions. SDM provides in-depth coverage of planning and execution through incisive and relevant articles along with insightful, real-world case studies showcasing successful sports event production.

Sportsimpacts (Economic Impact/Market Research Services) Booth #137

Our mission is to provide market research analytics, economic impact studies, valuation services, and strategic planning recommendations for professional, collegiate, and youth sporting events, teams, leagues, and organizations.

SSCI Booth #148

SSCI defines the specific components for a comprehensive national criminal background check system consistently applicable in every state, for every agency, across the park, recreation, and conservation landscape.

STR, Inc. Booth #501

STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, hotel pipeline and hotel census information. Their commitment to confidentiality and accuracy has set the industry standard for over twenty-five years. STR founded the STR family of companies and is proudly associated with STR Global, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which is held annually in Nashville, Tennessee.

Team Travel Source Booth #102

Team Travel Source will create and provide customized event planning and housing services to enhance our partner’s events. Our company will have a positive personal presence with our partners, their customers and all segments of the industry. We are a valuable tool for our partners and a cohesive extension of their operations.

TEAMINN LLC. Booth #129

Book Easy. Play Hard. Sleep Well.

Trophy Suites Booth #528

Trophy Suites are one-of-a-kind temporary, mobile structures that serve as sky boxes, press boxes or hospitality suites serving the sporting events industry. Leased nationwide, the Suites aid with revenue generation and satisfy temporary venue needs. Let us create a Suite experience at your event or venue!

NASC SPORTS MARKETPLACE

Short’s Travel Management Booth #158

TSE Consulting -- North America Booth #440

The TSE Consulting mission is to develop, cultivate, and optimize city and sport organization involvement in sport. For TSE, sports events help cities and states achieve important social objectives, based upon strategic vision linked to community priorities. TSE is committed to organizational excellence through rigorous strategic planning and governance review.

Proud to be your host for the 2018 NASC Symposium!

You’re passionate about your sport. We’re passionate about making your sporting event a sensation! Team up with Minnesota Sports.

Learn more at MinnesotaSports.org

LAND OF 10,000 SPORTS

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EVENT OWNER EXHIBITORS 3 Disciplines Booth #556

3 Disciplines is a 17 yr company producing, managing, timing and consulting on close to 1000 events nationwide. We are the management team for the brand new Powerman North America, Powerman International a 17 country 34 year old brand. We are bringing first class duathlon to North America with a true National Championship and the only way athletes can qualify for the World Championship in Zofingen Switzerland.

360 Sports All American Bowl Booth #152

To provide athletes opportunity to play in a All Star and Tournaments setting, while adding to the economy in the location of the event.

A.G.A. Nation Booth #157

A.G.A. Nation (www.aganation.com) specializes in bringing mobile ramp set-ups direct to your community, delivering ‘adrenaline’ style events across the United States. From our popular Bikes, Boards & Beach Series in the summer to our Downtown Rail Jam winter festivals, AGA Nation provides the ultimate action sports experience.

Adrenaline Lacrosse Booth #402

Adrenaline Lacrosse is the nation’s largest lacrosse event and apparel company. From summer day camps all the way up to the premier lacrosse recruiting events in the country, Adrenaline has focused on growing the game in the West and developing top athletes.

Aloha Tournaments, LLC Booth #211

Aloha Tournaments is a company dedicated to serving your tournament needs. We are committed to making your tournament experience a tremendous athletic experience.

Amateur Athletic Union of the United States Booth #509

Founded in 1888, the Amateur Athletic Union (AAU) is one of the largest, non-profit, volunteer, sports organizations in the United States. The Sports for All, Forever philosophy is shared by over 600,000 participants and over 50,000 volunteers. The AAU annually licenses more than 34 sports programs, 250 national championships, and over 30,000 age division events. The AAU is dedicated exclusively to the development of amateur sports www.aausports.org.

Amateur Softball Association / USA Softball Booth #302 Develop, direct and promote the sport of softball to ensure maximum participation, optimal performance and educational excellence.

American Bass Anglers Inc. Booth #319

American Bass Anglers is the only organization in existence today that provides the weekend bass angler low cost, close to home tournaments with huge rewards at years end and national recognition.

American Junior Golf Association Booth #454

The American Junior Golf Association is a 510(c) (3) nonprofit organization dedicated to the overall growth and development of young men and women who aspire to earn college golf scholarships through competitive junior golf.

Asian Basketball Championships of North America Booth #106

Bringing together basketball players of Asian descent every 4th of July weekend to compete, socialize, and network in an exciting new destination city each year.

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Association of Chief Executives for Sports Booth #218

ACES is a 501(c)(6) trade association comprised exclusively of CEO’s of United States national sport governing bodies. There are currently 61 members of ACES. All 46 US Olympic Committee National Governing Bodies are members of ACES. The mission of ACES is:To support and enhance the business interests of non-profit member sport organizations, share best practices, promote professional development and formulate a collective voice on common issues.

Athletx Booth #356

Creating great experiences and unforgettable memories.

B.A.S.S. Booth #555

Bassmaster Tournaments will drive tangible economic and media impact. The best anglers in the world compete in our 35 tournaments, producing tens of thousands of room nights annually. Our integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), and social media programs (624K Facebook fans).

Can-Am Police-Fire Games Federation Booth #344

To promote physical fitness and camaraderie among and between law enforcement, fire service, EMS, protective services personnel and agencies. We accomplish our mission by selecting communities to host the Can-Am Police-Fire Games which includes 36 mandatory sports and multiple optional events over 6 days.

Competitor Group Inc Booth #239

Dedicated to becoming the leading global sports, media and entertainment company committed to the active lifestyle by:Informing, engaging and inspiring individuals and communities to join and embrace the active lifestyle where they are empowered, challenged and rewarded.Our culture encourages passion, performance and respect that demonstrates a commitment to excellence.

Corporate Games & Events UK LTD. Booth #557

The Corporate Games are the World’s largest multisport festivals for businesses which are open to all for the benefit of all. There are no restrictions to entry regardless of age, race, religion or more importantly ability. The Corporate Games have promoted Sport, Business & Tourism across the globe for 25 years.

Over 1 million corporate athletes have represented 20,000 unique organisations in many fantastic Cities, spanning over 30 Countries and 5 Continents. SPORT FOR LIFE is an ideal founded on the principle that lifelong participation in sport is an uplifting and vital element in humanitys search for health, well being, physical competition, self respect and mutual understanding. It exists to create opportunities for people the world over to come together in the universal delight of sport and forge enduring bonds of friendship.

Crappie USA Booth #400

America’s largest and oldest crappie tournament circuit, along with our sister company, Cabela’s King Kat Trail have tournaments designed for the weekend angler to the tournament pro with events in over 30 marketing areas annually. Incorporating youth events and donating over $300,000.00 in college scholarships.

Department of Veterans Affairs; National Veterans Wheelchair Games Booth #303

The National Veterans Wheelchair Games, copresented by the Department of Veterans Affairs and the Paralyzed Veterans is a rehabilitation and wheelchair sports program empowering Veterans with SCI, MS, Amputations or other neurological injuries to live more active and healthy lives through sports and recreation.

Diamond 9 Events Booth #200

To Exceed Expectations one athlete, one team, one community, one EVENT at a time.

Divas Half Marathon & 5K/ Continental Event & Sports Mgnt.

Booth #452 Company promotes physical as well as mental well-being by producing events that challenge all participants to be the best they can be regardless of race, creed, or physical appearance. Continental also produces managed events (owned by municipalities or other companies) helping them achieve successful events throughout the country.

Drishti Fest Booth #530

This yoga lifestyle event includes one day of intensive training by some of the top instructors in the USA and three days of yoga practices in different styles.

Sessions include anatomy, nutrition, meditation etc.

The event incorporates music, art, vendors and a sustainable agriculture dinner to create an exceptional experience.

Elite Tournaments Booth #405

Elite Tournaments endeavors to provide professionalism to youth and adult sporting events through organizational efficiency, specialized management, and operational proficiency.

EVP Pro Beach Volleyball Tour Booth #101

The EVP Tour’s primary aim is to support beach volleyball events that result in sponsors, participants, spectators and host communities feeling like “That was worth the trip, I wish the EVP Tour can make that happen here every weekend! We feel like a part of the game”. Additional results include media exposure for the tour that increases participation at all levels. The EVP Tour is dedicated to providing its customer with more value than they have been promised. On a local level, the EVP Staff and its Network members’ aim is to develop new job opportunities and sponsor assets for the athletes in their region. The goal is to channel the resources to support the top team so they can compete and earn a living on the national EVP Tour event.

Families On! Challenge Booth #206

RFI’s Families On! Challenge is a catalyst for family connection, creating high energy, innovative family experiences to help families thrive.

Fishers of Men National Tournament Trail 444 Fishers of Men is one of the largest bass tournament organizations in the country, running 300+ events per year. Our mission statement; To introduce Jesus to fishermen and their families, and to invite them into a relationship with Him, through bass fishing tournaments. Founded in 1998, NASC member since 2006.

FLW, LLC Booth #355

The world’s largest fishing tournament and outdoor sports organization.

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EVENT OWNER EXHIBITORS Game Day USA Booth #541

Game Day USA specializes in athletic events in family vacation destinations. Partnering with sports facilities, park districts, youth programs, CVB groups and sports commissions. Our mission is to recruit and manage first class and professional events which have a positive impact on our participants, their families and local community economies.

Golden Gloves of America Booth #500

It is the mission of the Golden Gloves of America, Inc. to provide an activity and safe environment that promotes and enhances the physical and emotional well-being and social development of young athletes; develops individual athletic skills, work ethic, discipline, sportsmanship, self-respect and pride; and provides entertainment to citizens of the community.

In seeking to fulfill its mission, the Golden Gloves of America, Inc. has thirty franchises which sponsor hundreds of programs competing in local and regional tournaments throughout the United States and in a National Tournament of Champions each year.

GWN Dragon Boat Booth #559

GWN Dragon Boat is a leader in the develop of the sport of dragon boating. On the fore-front of the sport in North America, GWN produces some of the largest events on the dragon boat calendar. GWN is the owner of Walgreens Major League Dragon Boat, a nine-stop series of events throughout Canada and the United States including events in New Orleans, Chicago, Richmond, Princeton, Orlando, St. Catharines and Toronto.

Harley Owners Group Booth #519

Harley-Davidson fulfills dreams of personal freedom for people around the world. This has been our bold and unique purpose since 1903. We give people the means to express themselves; the means to liberate themselves from whatever constrains them. The Harley Owners Group supports this offering corporate sponsored opportunities for H.O.G. members to ride and have fun.

Hoganlax.com Booth #149

Hoganlax.com runs lacrosse tournaments where “Creating Family Memories” is our priority. We currently run 5 summer tournaments, 2 fall and 2 spring tournaments. We do plan in the very near future to run girls events and expand outside the Mid-Atlantic area. We also hold Spring Break Training in Florida.

InfoSport, Inc. Booth #108

A global partner in athlete marketing and exposure to the professional and collegiate soccer communities.

International Senior Softball Association Booth #456

The International Senior Softball Association (ISSA) is a not-for-profit corporation organized in 1994 by experienced softball administrators to provide the senior players a voice in the sport and the opportunity to participate in and experience the highest quality world-class tournaments. The ISSA is an Allied Member of the Amateur Softball Association or America, the National Governing Body for the sport of softball. ISSA Executive Director, RB Thomas, Jr. is also the Director of Senior Softball for the International Softball Federation and has annually conducted the ISF Senior World Cup since 2002. The mission statement for the ISSA is posted on their website at www.seniorsoftball.org (About Us).

International Softball Federation Booth #150

The International Softball Federation is also known as the World Baseball Softball Confederation - Softball Division and is recognized by the International Olympic Committee as the International Federation that governs the sports of Baseball and Softball Worldwide.

The ISF conducts two World Championships annually and hosts a Congress every two years.

Junior Sports Association Inc. Booth #453

The Junior Sports Association, Inc., (JSA) is a national organization with a purpose of organizing and promoting youth basketball for the love of the game.

Our mission is to provide an opportunity for teams to compete in event competitions that lead to a national championship event in their respective (grade/age) division.

Killer ‘B’ Promotions Booth #411

Preparing teens for the game of life through the sport of bowling.

Laxpalooza Lacrosse Tournaments, LLC Booth #348

Laxpalooza Lacrosse Tournaments has a goal of making our tournaments fun, safe and memorable events that allow all players and families to enjoy the sport of lacrosse and build everlasting memories for years to come.

HAPPYTRAILS The perfect season for every season. puremichigansports.org

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The Symetra Tour, the official Road to the LPGA, is entering its 35th competitive season in 2015. With the support of its umbrella sponsor, Symetra, the Tour’s mission is to prepare the world’s best young women professional golfers for a successful career on the LPGA Tour. The top-10 money winners each season earn memberships on the LPGA Tour for the following season. With more than 500 alumnae moving on to the LPGA, former Symetra Tour players have won a total of 379 LPGA titles, including 43 major championships.

Symetra Tour events have contributed more than $5 million to charitable organizations throughout the nation since 1989. Follow the Symetra Tour on the web at www.SymetraTour.com, Facebook. com/RoadtotheLPGA, Twitter.com/Road2LPGA, and YouTube.com/Road2LPGA.

Major League Triathlon Booth #112

To create a community experience through professional and amateur triathlon racing, community activities, and social interaction.

National Association of Intercollegiate Athletics Booth #522

The National Association of Intercollegiate Athletics (NAIA) is a governing body of small athletics programs that are dedicated to character-driven intercollegiate athletics. The student-athlete is the center of all NAIA experiences. Each year more than 60,000 studentathletes have the opportunity to play college sports and compete in national championships.

National Beep Baseball Association Booth #550

The NBBA is a national volunteer organization which developed, promotes and encourages an amateur -adapted form of baseball program in the U.S.A. and international communities. We strive to elevate the ability of blind and visually impaired individuals to perform recreational and competitive athletic skills while encouraging and supporting the participation of all sighted and non-sighted individuals towards that goal, within the limitations of Section 501(c)(3) of the Internal Revenue Code.

National Collegiate Roller Hockey Association Booth #526

As the national governing body of collegiate roller hockey, the National Collegiate Roller Hockey Association shall promote and advance the sport of hockey while maintaining the spirit of the game through athletic achievement and sportsmanship.

National Congress of State Games 321 The mission of the NCSG is to support State Games member organizations in the promotion of health, fitness and character building through Olympic-Style competitions and physical activities.

National Federation of State High School Associations Booth #300

The NFHS is the governing body for high school sports and activities throughout the country. Through its 51 member state associations, the NFHS reaches more than 19,000 high schools and 11 million participants in high school activity programs, including more than 7.7 million in high school sports.

National Junior College Athletic Association Booth #551 It is the mission of the NJCAA to foster a national program of athletic participation in an environment that supports equitable opportunities consistent with the educational objectives of member colleges.

National Junior Prospects Hockey League Booth #553

Develop and promote ice hockey players- age 14-18.

National Pastime Athletics Booth #254

National Pastime Athletics is a leader in tournament and event competitions held throughout the United States. The organization, founded by Mark Heiser, continually strives to present creative and innovative sporting events for all ages and levels in Baseball, Lacrosse, Cheer & Dance, as well as LifeFitness Events. Our Team consists of top administrators who are experts in their respective sports.

National Select 7on7 Championships Booth #455

The National Select 7on7 Championships believe in the team concept and that football is a team sport.

7on7 tournaments should be conducted for high school football programs comprised of team members from the same school, coached by the high school coach.

They are not All-Star events or leagues.

National Senior Games Association Booth #341

Nonprofit member of the United States Olympic Committee that promotes health and wellness for adults 50 and over through education, fitness and sport. National Senior Games Association governs the National Senior Games, the largest multi-sport event in the world for seniors.

National Soccer Events/T3 Booth #410

At T3, our mission is to provide a professional customizable housing service that allows our CVB & Sports Commission partners, hotel partners, event managers and event attendees to Do More.

We accomplish this task with our revolutionary proprietary cutting edge technology that allows us to streamline complicated processes for all our partners. These services enable our partners to achieve their goals while working together to create additional opportunities in the communities we do business. A core component of business at T3 is our goal to ensure a high level of satisfaction among our customers and partners. T3 has an ongoing companywide mission to increase customer satisfaction and improve experiences with our technology, processes and services. Long term we will continue to listen and respond to our customers and partners and are committed to improving their experiences with us.

Lastly, our core mission is developing and nurturing our partnerships through integrity, respect and compromise with the end goal of advancing our mutual interest while not jeopardizing the health of the communities we operate in.

National Wheelchair Basketball Association Booth #131

Founded in 1948, the National Wheelchair Basketball Association (NWBA) provides qualified individuals with physical disabilities the opportunity to play, learn and compete in the sport of wheelchair basketball. The NWBA values unequivocal excellence in all aspects of the organization; we strive for excellence with integrity and respect; we recognize our rich tradition as a solid foundation; we celebrate the development of our members and our community; and we believe in the pursuit of competitive excellence always. The NWBA is the longest standing and largest Disabled Sports Organization (DSO) in the world. Currently, the NWBA serves over 2,300 individual players, and 210 teams. These players include men, women, youth, and veterans who have a physical disability. Wheelchair basketball is played at various skill and competition levels.

NIRSA Booth #448

NIRSA is a leader in higher education and the advocate for the advancement of recreation, sport, and wellness by providing educational and developmental opportunities, generating and sharing knowledge, and promoting networking and growth for our members.

NUC Sports Booth #310

To promote and help provide exposure for football players looking to play in college through events and services designed to provide recruiting exposure and awareness.

NXT Sports, LLC Booth #508

The mission of NXTsports is to create the most innovative sports education programs and execute industry-leading events at exceptional venues. NXT delivers a superior participant experience across its entire portfolio of brands.

OneHockey Booth #147

Provide the most entertaining, fun and competitive youth hockey tournament for boys and girls of all levels. Our events are GUARANTEE to be the best run events in the industry of full money back. We generate 2000 to 10,000 room nights per events and well over 30,000 per year.

NASC SPORTS MARKETPLACE

LPGA Symetra Tour Booth #141

Orienteering USA Booth #237

As the national governing body of the sport, Orienteering USA represents tens of thousands of orienteers from across the country. If you love the outdoors and taking the road less traveled we would love to have you join us. Visit www.orienteeringusa. org to find an event near you.

Paralyzed Veterans of America 3Booth #01

Paralyzed Veterans of America, a congressionally chartered veterans service organization founded in 1946, has developed a unique expertise on a wide variety of issues involving the special needs of our members – veterans of the armed forces who have experienced spinal cord injury or dysfunction.

Pro Watercross Tour Booth #103

UWPs mission is to promote the positive image of Personal Watercrafts (PWC) by communicating and educating all PWC enthusiasts on the fun, safe, responsible use of PWCs.This includes, navigational and local boating laws, which we encourage all riders to obey the local, state and federal regulations. UWP promotes organized and supervised PWC events in a professional manner.

Professional Disc Golf Association Booth #155

To develop disc golf into a globally recognized competitive sport and recreational activity.

Red Frog Events Booth #119

Creating the best work culture and top-notch experiences through innovation and passion, while laughing all the way.

REV3 Adventure Booth #255

Rev3 Adventure’s extensive portfolio of outdoor events offers life-enriching outdoor activities for extreme athletes, weekend warriors, and casual health enthusiasts of all ages. We host marathons, 10Ks, 5Ks, glow runs, adventure races (family races to multiple-day expedition races), mountain bike races, and trail runs-- something for everyone. Each event is designed to unleash the adventurer within. Our goal is for each of our events to be fun, empowering, and something participants will want to do again.

Participation often requires training, acquiring proper gear and/or equipment, and securing housing and dining options. With extensive event experience and the complementary equipment and logistics skills, the Rev3 Adventure team partners with charities, property owners, businesses, cities, states, you name it, to bring high-quality and fun events that are family friendly, endurance based, goal achieving, and adventure enabling.

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Senior Softball - USA Booth #125

Promotion of approximately 70 Senior Softball national tournaments, culminating in Eastern and Western USA Championships and annual World Masters Championships for competitive slow-pitch softball.

Serving men and women slow-pitch softball players aged 40-49 (Masters Program) and Seniors (over age 50). Senior Men’s divisions in five year increments: 50, 55, 60, 65, 70, 75, 80 and 85+ and Senior Women’s divisions: 50, 55, 60, 65 and 70+. Membership of more than 43,000 players on approximately 2,500 teams nationally and internationally (Canada, Japan, Germany, Guam).

Soccer By Design Booth #201

SBD Event Management is based on the culmination of its staff’s playing, coaching, administering and managing experience at every level of competition.

Our professional staff is equipped with a wealth of experience running and organizing successful events spanning over 30 years. The SBD Event Management staff represents hands-on customer service professionals who are ready, willing and able to help you create a successful event for your organization. SBD Event Management prides itself on professional organization and communication with the teams, players, coaches and spectators involved in the events building relationships and producing an event that is competitive, successful and enjoyable for all participants.

Soccer United Marketing/ Major League Soccer Booth #554

Soccer United Marketing (SUM) is the preeminent soccer company in North America. SUM’s Slogan: One Sport. One Company or Un Solo Deporte. Una Sola Compania.

Spartan Race Booth #253

The Biggest Loser Run/Walk Booth #338

The Biggest Loser Run/Walk is a non-intimidating race series designed to challenge America to get fit. You’ve been inspired by the hit reality show “The Biggest Loser,” now it’s time to get off the couch and hit the pavement to achieve your fitness goals. This race series will include a challenge for everyone from 5K’s to Half Marathons, and even 1 mile Kids fun runs to get the whole family moving!

The Color Run Booth #542

Our mission is to bring fun and fitness to the world!

Tough Mudder LLC Booth #154

Tough Mudder Inc. hosts over 60 events annually across three distinct brands: Tough Mudder, a 10-12 mile military style obstacle course designed to test strength, stamina, mental grit and camaraderie; Mudderella, a 5-7 mile obstacle course designed for women; and Urban Mudder, a 5-mile obstacle course adventure in the city.

Transplant Games of America Booth #539

The mission of the Donate Life Transplant Games is to focus awareness on the importance of organ, eye and tissue donation and to raise public awareness to the need for more people to join the donor registry and help reduce the number of patients waiting for a transplant.

Trilogy Lacrosse Booth #438

Trilogy Lacrosse is a national company based out of Brooklyn, NY with over ten years experience as best in class in event management and educational programming. Trilogy Lacrosse operates over thirty events annually, including tournaments, camps, and showcases.

Spartan Race™, the global leader in Obstacle Racing since 2005, was designed by seven insane ultra athletes. If you have tried trail races, mud runs, tough mudder runs, or a warrior dash, it’s time to step up to a brutal Spartan Race obstacle course. You can tackle a Spartan Sprint, a Super Spartan, maybe even attempt a brutal Spartan Beast, but only a few of you will have the heart to graduate up to our Death Race; the world championship of obstacle racing, and an endurance race like NO other. Are you unbreakable?

Why Spartan? Because the Spartans were tough as nails. Why race our obstacle course races? Because we all thrive under pressure, survival of the fittest. Our goal is simple... to get you off your couch, throw you in the mud & trails, and feed you one tough endurance event day that will be the adrenalin rush of your life.

An obstacle course race is designed to test your resilience, strength, stamina, quick decision making skills, and ability to laugh in the face of adversity. We want to own obstacle racing and our unique obstacle course trail races will demand every ounce of your strength, ingenuity, and animal instinct.

Triple Crown Sports Booth #443

Sports Illinois Booth #221

United States Adult Soccer Association Booth #153

Strider Sports Booth #535

At Strider we love riding bikes and we love inspiring kids to ride. Our mission is to build lightweight, efficient, all-terrain bikes that develop two-wheeled balance, coordination and confidence in children.

Sugar Bert Boxing Promotions Paul Murphy Title Belt Championship Booth #518

Sugar Bert Boxing Academy and PMBC strive to develop, discipline, character and excellence. Dealing with grass roots of amateur boxing.

Triple Crown Sports produces over 300 youth and college events nationwide in baseball, basketball, fastpitch, slow-pitch softball, and volleyball. Since its inception in 1982, Triple Crown has transformed the youth sports market with the creation of premium destination championships. These championships are designed for teams to combine a quality tournament experience with a family vacation.

U.S. Quidditch Association Booth #545

US Quidditch is a 501(c)3 nonprofit that governs the sport of quidditch in the United States and inspires young people to lead physically active and socially engaged lives. Inspired by the Harry Potter novels and founded in 2010, we provide a range of services, from hosting nine major tournaments and supervising regular season competition, to training and certifying referees, snitches, and tournament directors and running the bi-annual QuidCon leadership conference.

Guided by shared values of transparency, inclusiveness, integrity, diversity and tradition and as a member of the US Soccer family, USASA’s mission is to: Administer, develop and promote participation in adult soccer within the United States through a safe and positive playing experience at all levels.

Identify, model and facilitate adoption of governance and administrative best practices for member organizations.

Promote the Vision and all activities of the USASA and its member organizations to make “Soccer­­- your game for life.”

Assist member organizations and local communities in developing, improving and securing quality soccer fields and facilities.

Provide competitions and programs that encourage participation and growth of member organizations.

Promote quality and consistency in education, training and certification of referees, coaches and administrators.

Develop, strengthen and promote a unified Soccer community.

United States Australian Football League Booth #104

The USAFL is a grassroots, amateur sports organization dedicated to the development of and participation in Australian football. The organization is focused on the promotion and awareness of Australian football and Aussie culture and has created a sense of community among USAFL clubs and club members.

The league also works to foster womens and junior programs across the United States. The USAFL promotes participation by emphasizing awareness and a sense of community within its members and by setting standards by which member clubs agree to abide.

United States Dog Agility Association, Inc./ World Cynosport Ltd. Booth #516

NASC SPORTS MARKETPLACE

EVENT OWNER EXHIBITORS

To foster the growth of dog agility sport as a spectator sport through competitive and educational programs designed to engage people in activities with dogs.

United States Flag & Touch Football League Booth #548 United States Flag & Touch Football League’s mission is to establish uniform rules and regulations to ensure safe and consistent participation among flag football participants. Our organization encourages sportsmanship and fair play at all levels, while educating those interested in the proper skills necessary for competitive, safe, and rewarding play.

United States Olympians & Paralympians Association Booth #244

The USOPA is a national organization, with constituent chapters that are organized around the country.

It is an organization of the United States Olympic Committee (USOC) that welcomes members of the official U.S. Olympic and Paralympic delegations. The USOPA will foster Olympism in communities around the United States, motivate and encourage youth, develop camaraderie and honor all those who have shared the unique experience of representing their nation at the Olympic or Paralympic Games.

United States Olympic Committee Booth #240

USOC Mission Statement: To support U.S. Olympic and Paralympic athletes in achieving sustained competitive excellence and preserve the Olympic ideals, and thereby inspire all Americans.

US Association of Blind Athletes Booth #507

USABA is a Colorado-based 501(c) (3) organization that provides life-enriching sports opportunities for every individual with a visual impairment. A member of the U.S. Olympic Committee, USABA provides athletic opportunities in various sports including, but not limited to track and field, nordic and alpine skiing, biathlon, judo, wrestling, swimming, tandem cycling, powerlifting and goalball (a team sport for the blind and visually impaired).

US Figure Skating Booth #439

As the national governing body, the mission of the United States Figure Skating Association is to provide programs to encourage participation and achievement in the sport of figure skating on ice as recognized by the United States Olympic Committee (USOC), and to serve as the United States member of the International Skating Union (ISU).

US Lacrosse Booth #109

Through responsive and effective leadership, US Lacrosse strives to provide programs and services to inspire participation while protecting the integrity of the game. We envision a future which offers people everywhere the opportunity to discover, learn, participate in, enjoy, and ultimately embrace the shared passion of the lacrosse experience.

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EVENT OWNER EXHIBITORS US Speedskating Booth #514

Mission: We are US Speedskating, a family inspired by our Olympic legacy, committed to growing our sport, developing character through our shared values, and achieving international competitive success on ice. Vision: From pond to podium, we envision a sport where all ages can experience the thrill of speed and the camaraderie of the skating community.

USA Badminton Booth #135

USA Badminton (USAB), the recognized national governing body for the sport of badminton in the United States, is headquartered at the United States Olympic Complex in Colorado Springs, Colorado.

USA Badminton oversees sanctioned tournaments nationwide, develops grassroots initiatives to foster increased participation in the sport, certifies and educates coaches and prepares the best players in the nation to excel in international competition, including the Olympic Games. USAB sends teams to major international tournaments, including the Olympic Games, Pan American Games, World Championships, Sudriman Cup, Thomas and Uber Cup and World Junior Championships, to name a few. USAB also hosts major national events such as the US Adult National Championships, US Junior National Championships, and the US Senior National Championships. The organization also maintains the national player rankings, publishes educational materials on the sport and holds regular training camps and coaching clinics. USA Badminton boasts over 4,000 members nationwide and estimates many more thousands of recreational badminton players in the United States. A 2008 study by the Sporting Goods Manufacturers Association reported that approximately 1,362,000 people play badminton frequently in the US. Badminton is truly a growing sport in the US as well as on the international level.

USA Baseball Booth #413

As the commissioner’s office for amateur baseball, USA Baseball is a resource center for its various membership groups, fans, and players. USA Baseball is also responsible for promoting and developing the game of baseball on the grassroots level, both nationally and internationally.

USA BMX Booth #213

The mission of USA BMX is to develop and foster all aspects of the sport of bicycle motocross (BMX) racing.

USA Boxing, Inc. Booth #219

USA Boxing, as the national governing body for Olympic-style boxing, oversees all Olympic-style boxing activity in the United States. As the United States’ member organization of the International Amateur Boxing Association (AIBA) and a member of the United States Olympic Committee (USOC), USA Boxing participates in the selection process for the Olympic Boxing teams. USA Boxing has approximately 40,000 members and sanctions approximately 1,800 Olympic-style boxing events annually.

USA Curling Booth #136

As the national governing body for the sport of curling, the USCA strives to grow the sport and to win medals in world championships and Olympic Games.

USA Cycling Booth #401

The mission of USA Cycling is to achieve sustained success in international cycling competition and grow competitive cycling in America.

USA Fencing Booth #249

The mission of USA Fencing is to serve and foster the growth, participation and development of domestic fencing at all levels and to achieve sustained international success.

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USA Field Hockey Booth #505

USA Field Hockey is the national governing body for sport of field hockey in the United States and is based out of Colorado Springs, Colorado. MISSION STATEMENT * The mission of the United States Field Hockey Association is to: * Promote and grow the sport in the United States. * Enable United States athletes to achieve sustained competitive excellence in Olympic, Pan American Games, World Cup and other International competitions. * Provide programs and services for our members, supporters, affiliates and the interested public. * Be committed to excellence and the improvement of opportunities for both men and women in our sport, emphasizing participation and development opportunities for players, coaches, umpires and administrators. * Be committed to selecting and preparing teams to participate successfully in the Olympic Games, Pan American Games and identified international competitions. * Strive to represent the United States and the sport of field hockey in an exemplary manner throughout the world, both in terms of competitive performance and in the overall quality of our programs and services to our members.

USA Football Booth #504

USA Football, the sport’s national governing body, leads the sport’s development, creating positive experiences for youth, high school and other amateur athletes. USA Football trains more high school and youth football coaches combined than any organization in the U.S., delivering fitness and social benefits through a safer and better game.

USA Gymnastics Booth #409

USA Gymnastics is the sole national governing body for the sport of gymnastics in the United States. This designation comes from the U.S. Olympic Committee, and the International Gymnastics Federation (FIG). USA Gymnastics sets the rules and policies that govern gymnastics in the United States. USA Gymnastics has many responsibilities, including selecting and training the U.S. Gymnastics Teams for Olympic Games and World Championships; promoting and developing gymnastics on a grassroots and national level; and serving as a resource center for member clubs, fans and gymnasts throughout the United States. The organization has programs in men’s and women’s artistic gymnastics, rhythmic gymnastics, trampoline and tumbling and acrobatic gymnastics.

USA Racquetball Booth #352

USA Racquetball is the National Governing Body for the sport of racquetball, recognized by the USA Olympic Committee, and is committed to excellence and service to our members. We provide the infrastructure and organization for racquetball.

We also provide competitive opportunities for members and enthusiasts through our coordination of racquetball organizations, development and administration of rules and programs, sanctioning of events and development of international competition.

USA Ultimate Booth #118

To advance the sport of Ultimate in the United States by promoting character, community, and competition.

USA Volleyball Booth #406

USA Volleyball (USAV) is the National Governing Body (NGB) for the sport of volleyball in the United States and is recognized as such by the Federation International de Volleyball (FIVB) and the United States Olympic Committee (USOC).

USA Water Polo Booth #245

USA Water Polo is the sanctioning authority for more than 42,000 members, clubs, tournaments, coaches, referees, and 20 different championship events. We oversee the grassroots development all the way to the Olympic program. USA Water Polo has a rich tradition of success, most recently, Olympic Gold for our women’s program at the 2012 London Games.

USA Weightlifting Booth #100

To enable US athletes to achieve sustained competitive excellence in olympic competition and to promote and grow the sport of weightlifting in the United States.

USA Wrestling Booth #503

USA Wrestling, guided by the Olympic Spirit, provides quality opportunities for its members to achieve their full human and athletic potential.

USRowing Booth #312

The mission of USRowing is to provide ongoing opportunities to achieve excellence in rowing in the United States.

Waupaca Boatride Volleyball, LLC Booth #458

Our mission at Waupaca Boatride Volleyball is to run the most efficient volleyball tournaments around the country including the World’s Largest Outdoor tournaments. We will continue with our grass roots values to allow all level players the opportunity to play in any tournament. WBR will also continue to use and promote youth organizations and other non profits in all of its events. WBR’s goal is to promote the sport of volleyball on all levels of play and all surfaces of play, indoors and out.

Women’s Flat Track Derby Association Booth #408

The WFTDA is the international governing body for women’s roller derby and has been operating for ten years. Six three-day playoff tournaments are held each fall (mid-August to early October) for our 308 international member leagues which culminates in a three-day championship event (early November).

Learn more at wftda.com.

WSL (World Sports League) Booth #532

WSL, also known as World Sports League is one of the fastest growing sports organizations in the United States. Since it was founded 13 years ago, it has spread across America into 27 states. The organization sanctions adult softball for both men and women in tournaments & leagues, & also youth boys baseball, and youth girls fast pitch tournaments.

Just in WSL World Championships , we have over 350 Teams & over 12,000 people that come to the World Championships.

West Michigan: the right venues, the right entertainment, the right details, exactly

THE RIGHT FIT

westmisports.com/rightfit

MILWAUKEE. A CITY THAT CARES ABOUT SPORTS

as much as you do.

10 INDOOR FACILITIES | 5 MULTI-SPORT OUTDOOR FACILITIES | 16,000 HOTEL ROOMS We’ve got a lakefront and trails, arenas, fields and parks close to downtown. And we’ve got a downtown with award-winning restaurants, hotels, nightlife, a casino and museums.

So whether it’s for this year’s NASC or for another sports event, when you play here, you win.