Playbook - Fall 2020

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Congratulations 2019 - 2020 Award Winners! Each year, Sports ETA honors organizations and individuals in the sports events and tourism industry to celebrate their accomplishments and achievements. Award activities, events, marketing campaigns, web strategies, etc. must have occurred between January 1 and December 31, 2019. An independent judging panel made up of leaders in the sports events and tourism industry reviews each award submission based on a point system determined by the Sports ETA awards committee. Each of our 2019-2020 winners rose to the top of the list, and we couldn’t be more proud of the work that was done in the continuing effort to better the sports events and tourism industry!

Congratulations to our winners: Sports Commission of the Year • Greater Cleveland Sports Commission – Population over 500,000 • Columbus, GA Sports Council – Population under 500,000

Sports Tourism Organization of the Year • Visit Baton Rouge – Population over 500,000 • Visit Knoxville Sports Commission – Population under 500,000

Event Marketing Campaign of the Year • Fort Worth Sports Commission - Population over 500,000 • Rockford Area CVB - Population under 500,000

Destination Branding & Marketing Campaign of the Year • Experience Florida’s Sports Coast - Population over 500,000 • Spokane Sports - Population under 500,000

Locally Created Event of the Year • Palm Beach County Sports Commission - Population over 500,000 • Rockford Area CVB - Population under 500,000

Game Changer Award • Patti Smith, Harris County - Houston Sports Authority

Superior Service/Industry Partner of the Year • Dale Neuburger, Burson Cohn & Wolfe Sports Practice - North America

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Over the next several pages, you’ll meet our 2019-2020 winners and get a glimpse into why they were chosen. Be sure to click the video links to watch Sports ETA president and CEO, Al Kidd, interview each of our winners and get a more in depth look into their award submission!


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